New Puppy Guide - Especially for Pets

Complimentary
New Puppy Guide
Congratulations on Your New Puppy!
At Especially for Pets, we believe the key to a great relationship with your new pet
begins with an educated owner. Our first priority is your pet’s well-being. This
New Puppy Kit serves as a helpful reference to help keep your pet safe, healthy
and happy. Our experienced sales associates are trained to answer your questions
and assist you with any concerns. We also have an expansive dog training
program, which will help you and your family raise a well-mannered and welladjusted puppy. Early education is the key to problem prevention and getting
everyone off to a great start. We are here to help the moment your puppy arrives.
Puppy 911
Specializing in everything you need to
know about getting your puppy started off on the right paw!
This private, at-home service will help you and your new puppy get off to a great
start. One of our professional trainers will visit you in your home and help
produce a customized plan for your family and puppy. We will help you
assimilate your puppy into your unique lifestyle and make your puppy’s
transition easier. During an in-depth discussion regarding puppy behavior, you
will learn how your actions can influence your puppy’s success. We will also
discuss housebreaking, crate training, fair pack leadership and more! Puppy 911 is
especially beneficial for the client who wants or needs more guidance in their
home environment. Topics include teaching owners how to shape wanted
behaviors such as coming when called, proper play, proper interaction with
children and housebreaking. Participants will also learn how to prevent
undesirable behaviors such as nipping, jumping, destructive behavior, barking
and fussing at night. To schedule an appointment, email Leslie Zelamsky, Obedience
Manager at smidgenofsam@comcast.net
Puppy Power Hour
Did you recently add a new furry bundle to your family?
Join us for this fun-filled hour of puppy play and
learning. One of our professional dog trainers will lead
the playgroup and answer your questions about puppy
behavior and training. We offer a safe and fun
environment, complete with treats and toys. Puppies
should receive a minimum of one set of vaccines, at least seven
days prior to attending and a first de-worming. If you have any
questions or concerns about your puppy's vaccine status,
please consult your veterinarian. For puppies ten weeks to
four months. Pre-registration recommended. $12 per session.
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Table of Contents
Housebreaking/Crate Training
2&3
Toys & Treats
4
Collars & Leads and Outdoor Safety
5
Grooming & Pest Protection
6
Services Offered at Especially for Pets
7
Store Locations & Coupons
8
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Housebreaking and Crate Training
Crate Training
A crate is the most helpful tool you can have for
housebreaking. The use of a crate compliments
the instinctual psychology of the dog because
the dog's mind equates a crate with a cave or
den, which is where he would live in the wild.
Small cave-like spaces translate into comfort,
security and safety for your puppy. It gives him
a place where he can relax without having to be
on guard or aware of what's going on around
him.
In the wild, wolves do not soil their den. This is
why a dog will not soil his crate. By confining
your puppy to an appropriately sized space, he
will learn the difference between inside and
outside without much confusion. When you
confine your puppy to a crate and combine it
with a fair schedule of food and play, he will
begin to extend his concept of the parameters of
the "den." Eventually his den will include the
entire house and he will only soil outside. If
you restrict your puppy from certain rooms, he
will most probably have an accident in that
room because this is "outside" or not a part of
the “den” in his mind. When your pup does
soil the crate, clean it thoroughly with an
enzymatic cleaner, which is specifically
designed to clean up animal waste. If you do
not remove the smell completely, your pup will
soil again.
Other Benefits
• Promotes a positive relationship between dog and
child by creating a physical boundary when the dog
needs a nap or some private space.
• Prevents destructive behavior which usually lasts
beyond the housebreaking period.
• Dogs are put into crates at various points
throughout their lives, such as the vet, groomer,
when traveling, or at a kennel.
• If your pup is raised in a crate and is relaxed in one,
he will be much happier in these potentially
stressful situations.
• Prevents guarding, barking and other nervous
behavior by helping him to relax.
Tips
• Allowing the puppy to sleep in a family member’s
bedroom, in the crate, promotes bonding and
teaches the dog to sleep when his family is
sleeping. This is highly recommended, as dogs are
pack animals and enjoy being with their 'pack.'
• Do not only use the crate when you are leaving the
house. The puppy should be comfortable in his
crate whether your are home or not.
• Do not feel bad or apologize to your pup when you
crate him. Instead, be proud of him and praise him.
• When you let him out of the crate, do so only when
he is calm. If you open the door to a whining,
barking or jumping puppy, this only rewards that
behavior.
Crate Training
What Size Crate?
Ask an Especially for Pets sales associate to
assist you in choosing the appropriate size crate
for your dog. Ideally it should have enough
room for him to grow into as an adult. While
your puppy is small, the crate should be
modified so he can only stand up and turn.
Make the space smaller with a crate divider.
Too large an area will negate the "den” concept
and allow your pup to soil one part of the crate
and sleep in the other. It will confuse him and
increase housebreaking problems.
What Type of Crate?
There are two basic types of crates: wire and
fiberglass. There are different benefits to both.
Wire allows more air to circulate and because it
collapses flat, it is more convenient for land
travel. Wire is also easily made smaller by
purchasing a crate divider. Fiberglass is
required for air travel but the crate must be
“airline approved." (Check for size
requirements with your airline before
traveling.) Fiberglass crates are lighter yet are
bulkier than wire crates. However, a benefit is
fiberglass crates are more "cave-like" because
they are more enclosed.
First Impressions are Everything
One of your main goals for your young puppy
should be to make him comfortable with new
experiences. Positive introductions will lay the
foundation for an easy-going, stress-free life.
The puppy who learns to enjoy his crate will be
easier to travel with and will do much better at
the groomer, the vet or the kennel. In order to
assure your puppy enjoys his crate, you must
ease him into it.
Begin with the door open. Make a path of
treats leading into the crate. Let him go in and
out as if you’re playing a game of "get the
treat.” As you do this, say “crate." He'll learn to
associate the crate with a fun game. Gradually
build up the time the puppy is left in the crate;
just a few seconds at first. We also recommend
feeding your pup in the crate, which will help
make it a more pleasurable experience. When
you leave your puppy in the crate, do so only
with crate-safe toys such as stuffed Nylabones
or Kongs.
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Crate Safety
Before you put any toys, treats or bedding in
your crate with your puppy, you should get a
sense of his desire to chew. A puppy does not
know the difference between his bed and a
chew toy and may not be safe if he is left with
easily chewed items.
Refer to page 4 for information and
recommendations on “crate-safe” objects.
Feeding Ideas
Have water available whenever your puppy is
out of the crate.
• Pick up water at 7:00pm and give small
amounts after that time, if needed.
• Puppies up to five months of age eat three
times per day. After five months, feed twice
per day.
• Have your puppy earn his meal by training
him in basic commands at mealtime.
• When changing food brands, do so gradually
as to not upset pup's stomach or cause
diarrhea.
• Excessive stool per day (five or more) or loose
stool can mean worms or overfeeding. Bring
a stool sample to your vet to have it checked.
If there are no worms, cut back on the
amount of daily feeding.
Gates
Gates are a convenient way of confining your
pup to certain areas in your home. They
prevent your puppy from wandering and
having accidents all over the house. However,
they are not a replacement for a crate, which
imitates the "den" concept. As a puppy becomes
more reliable he should earn privileges. One of
these privileges is to have access to your entire
home. The puppy should gain access gradually,
one room at a time, with supervision.
Eventually, your entire house will become the
dog's den, too. Gates are a great way to divide
large spaces into smaller, more manageable
spaces.
2
Housebreaking and Crate Training
Housebreaking Do’s
• Be realistic with your puppy’s training. It is a process that takes time.
• Expect accidents. Clean them up and carry on. If you catch the puppy
going, lift him up and bring him to his elimination area.
• Praise calmly for going outside.
• Feed on schedule. Limit water.
• Take puppies to the same area each time they go outside.
• Escort your puppy outside.
• Say a word or phrase to associate with elimination, such as ‘hurry,’ ‘do
your business’ or ‘better go now.’
• Allow earned free time in your house after going outside.
• Use a treat to lure your puppy into his crate.
Sample Housebreaking Schedule
6:00am
Bring puppy out to elimination area. If puppy goes, bring back inside or play or take
him for a walk. If he does not, crate him and bring him back out in 3-5 minutes.
Housebreaking Don’ts
• Don’t think that if all is done right, the puppy will be 100% trained in
just a few weeks.
• Don’t ever hit, yell at, or rub your puppy’s nose in it. This will lead to a
fearful and distrusting pet.
• Don’t talk to or distract the puppy while you have him in his
elimination area. It will make him forget what he is supposed to do.
Stand in one place until he goes.
• Do not feed on demand or give water after 7:00pm.
• Don’t allow free play until you see the puppy relieve himself.
• Don’t assume he’s “doing his business” alone.
• For areas in your house where you can’t have accidents – don’t wait to
bring the puppy there until he is older. Start now, with 5-10 minutes at a
time, right after he has been outside.
• Don’t get your pup into the habit of needing a walk to eliminate.
• Never punish or yell at your puppy while he is in his crate. Don’t let
him out if he has just been put into the crate and is barking or fussing,
as this will only reward the negative behavior.
6:15am
Feed in crate.
6:30am
Bring to elimination area. Light exercise or a walk, play or socialize.
7:00am
Crate or put pup in a puppy-proofed room while you finish getting ready for your
day.
7:30am
Bring to elimination area. Keep him out with you until you leave. Crate.
11:30am
Bring to elimination area. Feed.
11:45am
Light exercise or a walk, play or socialize. Let him follow you around.
12:30pm
Crate.
3:30pm
Bring to elimination area. Walk, play, and crate.
5:30pm
Bring to elimination area. Feed in crate. Bring to elimination area. Walk, play, follow
you around. You can crate during your dinner for now and when time outs are
needed for you to get things done.
7:00pm
Bring to elimination area. Pick up all food and water. Outside a few more times
before crating for the night depending on how much play time. Offer small amounts
of water if needed because of exercise or weather.
10:00pm
Bring to elimination area. Crate overnight.
Tips
• Once your pup has eliminated, you can bring him into areas of the
house that are usually off limits, with your supervision. Doing this will
get him used to the entire house with minimal accidents. Remember to
always supervise.
• As a general rule, young puppies can be left in their crate for one hour
more than their age in months: ie., a three month old puppy can be left
for up to four hours.
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Working Full Time
• Plan to set aside special puppy playtime in the morning when you need
to leave a puppy for long periods of time. The puppy needs to have
ample time for play and a walk before you leave. Being “let out” in the
back yard does not count! You want him to be tired out before you
leave.
• Coming home at lunchtime or hiring a walker is important for any
young puppy. If needed, a puppy-proofed room like the kitchen or
bathroom can be set up for very young puppies who cannot hold it long
enough in between outside ventures (with newspaper in one corner).
As he matures, you can begin to crate him either before or after the
midday break and eventually both times.
• Paper training for temporary needs means that papers are only down
when you are going to work and the pup cannot make it until noon for
someone to let him out.
• Paper a large area of the kitchen or use an exercise pen when you first
start to use papers. Proof the kitchen thoroughly; spray Bitter Apple on
wood areas, wires, etc. Pick up any area rugs, plants, and any thing
down low that the puppy may get into.
• Walk older puppies for at least 25-30 minutes everyday before you
leave for work. Younger pups can take shorter walks, but need longer
play and ‘follow you around’ time.
• When returning midday, take the puppy right out to the elimination
area. Let him sniff and stretch his legs. Feed. Let out again to eliminate,
walk and or/play with pup. Clean up soiled newspapers out of sight of
the puppy. Remember to use an enzymatic cleaner.
• When returning home after work, do the same as above, but remove the
newspapers all together. No newspapers should be available when you
are home (weekends too). This way if he looks for papers, run him
outside, teaching him that when someone is around, he can ask to go
out!
• Gradually lessen the papers to a small area at the back door so it shows
that outside is really where you want him to go.
• Your goal is to eventually crate him when you leave for work or
continue to gate in kitchen without the newspapers.
3
Toys and Treats
Durable Toys
Interactive Toys
Training Treats
For safety's sake, it is very important to pick
toys that are appropriate for your pup's size,
breed and temperament.
Safe toys can be divided into two categories:
durable and interactive. A durable toy is less
likely to be destroyed if your puppy chews
excessively. It will occupy your dog's time and
mind without the need for your interaction.
Even within the “durable toy” category there
are some toys that are stronger than others. The
only toys that should be left alone with your
puppy are what we refer to as “crate safe.”
They include: Nylabones, Kongs, Planet Pet,
and other hard rubber toys. These toys are
among the strongest.
Please remember that our recommendations
are educated, and based on our experience.
However, in a dog's jaw nothing is ever 100%
indestructible. It is ultimately up to you, the
responsible pet owner, to decide what is safe for
your dog's size and temperament.
Many new dog owners are in search of that one
toy that their dog loves. They want something
that the dog can play with on his own, which
will calm the young pup's active personality.
Indeed, these types of products are important
for your peace of mind.
Now you must ask yourself, why did I get a
puppy? Chances are, if you are taking the time
to read this, it is because you wanted a
companion for you and your family.
What do you want from your dog? Do you
want him to be a loyal friend and family
member? Do you want him to be well behaved
and bonded to you? We hope the answer is yes!
What this means is that you are one half of the
relationship that comprises you and your dog.
The two of you are responsible for making this
a wonderful experience.
You are the leader, however, and you must set
the tone. Your dog is a pack animal, who by
nature responds to and respects the alpha, the
leader of the pack. You are the alpha.
Part of gaining respect from and bonding with
your puppy comes from the experiences you
both share.
Respect grows from fairness, consistency,
training and fun. What does this have to do
with interactive toys? Before you can expect
real results in obedience training, you must
bond with your dog. So many new puppy
owners are concerned with controlling their
dog and training them that they forget about
the dog's playful nature. Interacting with your
dog through play makes you fun and
interesting to your pup. Playing with your
puppy makes him want to be with you.
Therefore it promotes bonding.
There are a number of interactive toys for you
and your dog. We label them interactive
because they are meant for dogs and humans to
play with together. They should be taken away
when you are not playing with them because
they can be chewed apart.
Especially for Pets carries many interactive
toys, including fleece toys and frisbees. Our
staff can help you determine the right choices
for your dog.
Have fun with your dog!
Training treats should be the most wonderful
treat that your dog loves. They should be full of
flavor and be used only for training.
Additionally they should be small and easily
swallowed.
When you are training your dog you want the
reward to be quick and wonderful so that the
dog enjoys working and the flow doesn't get
interrupted.
Examples of training treats are:
• Real Meat treats
• Solid Gold treats
• Cloud Star Itty Bitty treats
• Zuke’s Naturals
Destructive Chewing
Puppies have a natural need to chew. The way
to prevent destructive chewing is to have
appropriate chew toys and treats available for
your dog. If you catch your pup chewing on a
piece of furniture, calmly say "don't" or "leaveit" in a firm voice. Immediately offer the proper
chew toy and praise happily when he takes it.
Eventually your pup will take what is
appropriate and leave what is not. Another
helpful tool is a product called Bitter Apple
spray. Simply apply Bitter Apple to the object
he is chewing and the pup should lose interest.
Try not to use Bitter Apple excessively and
instead of correction and praise because this
will not teach the pup to seek out appropriate
objects.
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Just as with toys, it is very important to choose
treats that are appropriate for your pup's size,
breed and temperament. Our definition of a
chew treat, as opposed to a cookie or biscuit, is
a treat that will last for a while. For any given
treat, “a while” can mean 10 minutes or
an hour or five hours. Every dog is different.
When choosing a chew treat it is safer to choose
one that can be worn down as opposed to torn
apart. A treat that can be torn apart can get
stuck in your dog’s digestive tract, and can
cause medical problems. The only "crate safe"
chew treats are actually chew toys, like
Nylabones.
Other great chew treats are:
• Bully Sticks
• Pressed or Crushed Rawhide
• Raw Knuckle or Marrow Bones
These are quite safe but should be supervised,
at least initially. If you are unsure of the proper
size, always get a size bigger than you think. If
ever in doubt about leaving your dog
unsupervised when he or she is eating a treat,
opt not to leave him alone with the treat. It is
always better to be safe than sorry when
it comes to your dog’s safety.
Traditional dog biscuits are recommended in
between meals as a snack. There are many
wholesome, all natural biscuits from which to
choose.
4
Collars & Leads and Outdoor Safety
Collars
Leashes
Tie-Outs
Picking your puppy’s first collar is a fun
activity as there are lots of designs from which
to choose. Pick a soft nylon collar that allows
room to grow. If you plan to attend obedience
classes a training collar might be
recommended.
We do not generally recommend training
collars for dogs under four months of age. For
older dogs, there are a few choices. The most
common collars are choke, prong, Haltis and
Gentle Leaders. The type of training collar used
should match the problem you're having with
your dog as well as your dog's temperament
and training experience. We encourage you to
bring your dog in for a proper assessment and
fitting. We will also teach you how to use the
collar properly. It is best to attend a dog
training class at which our professional
instructors will properly guide you.
Please remember that a training collar does not
create a miracle cure for your particular
problem. For example, many dogs are
prescribed choke collars for pulling. Without
proper instruction, the dog will be unaffected
by a choke collar and will pull anyway. This
may lead to a collapsed trachea.
Please note: A training collar is only meant for
training. Never leave a training collar on an
unsupervised dog and never tie your dog to
anything while wearing one.
The leash you choose should be four or six feet
long. Leather is preferable for durability and
comfort for your hand. If you plan to attend an
obedience class, leather is best.
Remember, puppies like to chew. We will be
happy to teach you techniques to prevent leash
chewing.
Extendable/retractable leashes are available if
you'd like to give your pup room to run.
They are not recommended for training your
dog to walk on a leash because the variable
lengths can promote pulling. Make sure you
purchase the appropriate size for your dog's
weight.
For running in the park, cotton web leads are
available in many lengths up to 50 feet.
Tie-outs are a quick and relatively inexpensive
way of making sure your dog won't run off.
They come in a variety of lengths. A trolley is a
cable that is mounted between two wooden
objects (such as a house and a tree) and runs
about five feet over the head of the dog. A
wheel and cable is then attached to the cable
and to the dog. A trolley prevents the dog from
getting tangled as he might with an ordinary
tie-out.
When purchasing a tie out or trolley, be sure to
get the one that is appropriate for your dog's
size. It is also very important to use a harness
instead of a collar which may choke the dog.
Never leave the dog alone when on a tie-out or
trolley. An unsupervised, tied-up dog can get
into a lot of danger. He can be strangled or
attacked by another animal. He can also be
stolen! Certain dogs become extremely
defensive when tied up, which can promote
aggressive behavior.
Tip
There really is no replacement for a good
obedience class. At Especially for Pets, we offer
classes for young puppies and adult dogs. Our
trainers use positive, motivational methods and
make training fun!
Exercise Pens
Outdoor Safety
A puppy should never be left alone outside for
more than a few minutes. Even when you're
with them, they should not be allowed to run
free. A squirrel running may be more enticing
than your smiling face. All it takes is one car to
destroy the wonderful life you have planned.
There are a few devices, discussed below, you
can use to ensure safety for your pup while he
is outside and not leashed.
Exercise Pens ("X-Pens") are probably one of the
most convenient dog supplies you can have. An
X-Pen is simply a free-standing portable fence.
Its accordion-like design folds flat, making it
easy to transport. X-pens consist of eight
sections which are either two or four feet wide.
When fully opened, there is a large area for the
dog. Heights vary as well.
X-pens are extremely convenient for families
who don't have a fenced in yard. Additionally,
they're great for camping, picnics and other
outings. X-pens can be configured in a variety
of shapes and dimensions to suit your needs.
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Travel Safety
Car safety is as important for your dog as it is
for your family. Some dogs are very hyper in
the car and create a distraction for the driver.
Additionally, if you stop short a dog can go
flying. A dog should be properly restrained in a
moving vehicle. Barriers fit most cars and are
great for station wagons, vans and SUVs. They
mount in the car and keep your dog confined to
the back. Also available are dog seatbelts which
fit the dog’s torso and chest and attach to your
car’s seatbelt. If you have room for a crate in
your car, it is preferable and an extremely safe
way to transport your dog.
5
Grooming and Pest Protection
Brushing
Whether your puppy is a Labrador or an Old English Sheepdog, he will
need to be brushed regularly in order to keep the skin and coat healthy. It
is extremely important to maintain the longer coated breeds to prevent the
need for a shave. A coat which is matted to the skin is painful and
unhealthy. It will probably have to be shaved. Never bathe a long coated
dog without brushing before and after. It is truly best to have your dog
groomed professionally.
When introducing anything new to your puppy, it should be gradual and
positive. Start brushing your puppy for a few seconds at a time and praise
with love and treats. This will encourage your puppy to enjoy being
groomed. Do not force your pup to do something if he seems
uncomfortable. Forcing will create a lifetime struggle.
If you intend to have your dog professionally groomed, start as early as 12
weeks. If you start early, a visit to the groomer will be a normal part of
your dog's life. Make sure the groomer you choose is good with puppies.
The idea here is not to prepare your dog for the ring at the Westminster
Dog Show but for a lifetime of stress-free maintenance. A good groomer is
not only someone who can give a good haircut; they should be
compassionate and concerned for the experience your dog has while in
her care.
At Especially for Pets, all new puppies receive $25 off their first grooming
(use the coupon on the last page of this guide). With membership in our
free Companion Rewards program, every 10th groom is free! And, we
offer free nail clipping. (A charitable donation is requested. Please call
your local store for times.)
Grooming Essentials
Shampoo
When bathing your puppy you want to make it quick and positive. It's a
good idea to feed the puppy treats while you bathe him to make it a fun
playtime. A mild puppy shampoo won't damage the dog's coat. Most
importantly, rinse well and avoid getting water in the ears. You can bathe
your pup about once a month. Overbathing can lead to dry skin.
Ear Cleaner
Cleaning your dog's ears should be a standard part of grooming and
health care. Dogs, especially ones with floppy ears, are prone to ear
infections. Purchase an ear cleaner that is specifically meant
for dogs. Simply squirt it into the ear canal and wipe with a cotton swab.
The canine ear canal is "L" shaped which helps prevent damage to the
eardrum. Your puppy’s ears should be cleaned once a week and after
swimming.
Toothpaste
As with humans, oral hygiene is an important part of basic health care.
Gum disease can develop into a serious health problem. Veterinary clinics
are often visited by older dogs who need to be sedated in order to have
their teeth cleaned. Prevention is the key to good oral health. Dog
toothpaste is an effective palatable product that helps remove tartar and
plaque. If you brush your dog's teeth once a week and keep teeth-cleaning
toys (like Nylabones and Booda toys) available, you can help avoid future
dental visits to the vet.
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Grooming Essentials
Nail Clipping
Nail clipping is dreaded by most dog owners because so many dogs hate
it. Two reasons for this are an aggressive introduction and the dog's
memory of pain or bleeding. As with everything else, a positive
introduction will prepare your puppy for this necessary event.
Start your puppy off by simply handling his feet with praise. As he gets
comfortable with this, try to trim one nail. If he’s good, go on. If he
struggles, gently tell him “easy" and try another.
The Proper Way to Cut Nails
Purchase a nail clipper that is appropriate for your dog as an adult. The
large breeds have thick nails and need a heavy duty clipper. The most
important thing is to avoid the quick which is the vein that runs through
the nail. Clear or white nails are the easiest to cut, because the quick can
be identified by its pink color. Cutting the quick is painful and causes
bleeding which needs be stopped with a styptic product like Kwikstop.
Simply cut the nail but not as close as the quick. Darker nails are more of a
guessing game and it is recommended to just trim the tip of the nail once a
week.
In addition to damaging your floor, long nails can create joint problems in
your dog. Long nails throw off the proper gait in your dog, can cause him
to walk improperly, and is painful.
Pest Protection
Preventing fleas and ticks can be confusing and frustrating. At Especially
for Pets, we care not only about the health and well-being of your dog, we
care about your family as well. Here are some guidelines that will reduce
the risk of pesticide exposure for you and your dog.
We recommend starting with natural preventatives first. Brewer's Yeast
and Garlic tablets are a great 100% natural preventive that aids in the flea
battle. Start feeding a few months prior to flea season or simply give year
round. Brewer’s Yeast and Garlic helps build your dog's immune system
and is good for his skin and coat, as well.
Flea collars, sprays, and powders are available for your battle against
fleas. These products kill what is on your dog but not what is in his
environment. Chances are, if your dog has fleas, so does your house and
car.
If you have an infestation, we recommend giving your dog a flea bath and
simultaneously treating your house and car with foggers. If you bring a
flea-free dog into a flea-infested environment, the fleas can jump right
onto the dog. This is why your house must be treated. Please remember
that foggers contain pesticides, which carry their own health concerns.
Many groomers offer flea "dips.” Dips are highly toxic and are not used in
our Groomery due to the danger to our groomers and your pet. Our
groomeries offer safe, effective flea baths instead. Flea baths are quite
successful at combating fleas but do not offer the residual effects found in
dips. Before you choose to dip your dog, please make careful
considerations and exhaust safer options.
6
How Can We Help You? Guide to Services We Offer
Puppy 911
Puppy Power Hour
Puppy Kindergarten-S.T.A.R.
This private, at-home service will help you
and your new puppy get off to a great start.
One of our professional trainers will visit
you in your home and help produce a
customized plan for your family and puppy.
We will help you assimilate your puppy into
your unique lifestyle and make your
puppy’s transition easier. During an indepth discussion regarding puppy behavior,
you will learn how your actions can
influence your puppy’s success. We will also
discuss housebreaking, crate training, fair
pack leadership and more! Puppy 911 is
especially beneficial for the client who
wants or needs more guidance in their home
environment. Topics include teaching
owners how to shape wanted behaviors
such as coming when called, proper play,
proper interaction with children and
housebreaking. Participants will also learn
how to prevent undesirable behaviors such
as nipping, jumping, destructive behavior,
barking and fussing at night. To schedule an
appointment, email Leslie Zelamsky, Obedience
Manager at smidgenofsam@comcast.net
Did you recently add a new furry bundle to
your family? Join us for this fun-filled hour
of puppy play and learning. One of our
professional dog trainers will lead the
playgroup and answer your questions about
puppy behavior and training. We offer a
safe and fun environment, complete with
treats and toys. Puppies should receive a
minimum of one set of vaccines, at least seven
days prior to attending and a first de-worming.
If you have any questions or concerns about your
puppy's vaccine status, please consult your
veterinarian. For puppies ten weeks to four
months. Pre-registration recommended. $12 per
session.
The Especially for Pets Dog
Training Program provides
a holistic approach to
training your dog. We
believe that a well designed
Puppy Kindergarten class
should include a solid
foundation in lure/reward
based training while
addressing all aspects of
raising a well mannered, happy and confident puppy.
Our Puppy Kindergarten class compliments the
American Kennel Club’s S.T.A.R.sm Puppy Program
which promotes Socialization, Training, Activity and
Responsible ownership. Puppies will learn to play
appropriately with other dogs as well as basic commands
such as sit, down, come, stay, and leash etiquette.
Students will also learn how to discourage unwanted
behaviors such as jumping and excitable greetings.
Owners will learn training theory, puppy care, and how
to be a responsible member of the dog owning
community. All of our seven week Puppy Kindergarten
Classes will include an optional S.T.A.R. Puppy
evaluation and certification. For puppies 10 weeks to five
months (12 weeks to five months in Sudbury). Puppies should
receive a minimum of one set of vaccines at least seven days
prior to the first class and a first de-worming, and should be
kept up-to-date on vaccines throughout the class. If you have
any questions or concerns about your puppy's vaccine status
please consult your veterinarian or visit
www.AVSABonline.org.* For more information on AKC
S.T.A.R. Puppy, visit www.akc.org/starpuppy.
The Especially for Pets Dog Training Program
The training instructors at Especially for Pets base their classes on positive reinforcement and motivational techniques which make training fun for both you and your dog. Their
goal is to enable owners to develop a deeper understanding of canine behavior and language. This produces a stable, balanced canine mind which is capable of learning and
bonding with the entire family. Our classes emphasize communication in order to develop a trusting relationship between you and your dog. We offer obedience training at all
locations. We also offer specialty workshops and related events. In addition, adopted pets receive 10% off their first class. Our classes are free for anyone raising and fostering a
puppy for a non-profit, 501(c)(3) service dog organization. View our current schedule on-line, at www.especiallyforpets.com or visit any of our seven locations. any of our seven
locations.
Grooming
We offer grooming services in all of our stores. Our groomers have many years of experience and are particularly good with puppies. They make every effort to make grooming a
happy experience for your puppy.
Additionally, we offer:
• $25 off the first groom for puppies with the coupon on the last page of this guide.
• Free nail clipping (a charitable donation is requested, please see stores for schedule)
• Every 10th groom is free with membership in Companion Rewards
• Grooming Referral Program: refer a new client to us and your pet’s next groom is 50% off!
We offer 10% off on all purchases for adopted pets. This offer is valid for up to one month from your pet’s adoption date* This discount is also offered to anyone raising and
fostering a puppy for a non-profit, 501(c)(3) service dog organization or providing their homes to foster animals.*
*Please present your adoption certificate to your sales associate. Discounts for Service Dog Puppy Raisers will be applied upon application completion, which includes a valid I.D.
from the non-profit, 501(c)(3) organization. Applications are available in the store.
www.especiallyforpets.com
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Locations
Acton
Newton
444 Great Road (Route 2A) ,Acton, MA 01720
t 978.264.4444 . f 978.264.0084
1185 Chestnut Street, Newton, MA 02464
t 617.964.7387 . f 617.243.3982
Canton
Sudbury - Dog Training Academy
95 Washington Street (Village Shoppes), Canton, MA 02021
t 781.828.8900 . f 781.828.8981
424 Boston Post Road (Route 20), Sudbury, MA 01776
t 978.443.7682 . f 978.443.4407
Medway
Wayland
67 Main Street (Route 109) , Medway, MA 02053
t 508.533.0275 . f 508.533.0276
44 Main Street (Routes 27/30), Wayland, MA 01778
t 508.647.6923 . f 508.647.6925
Westborough
153 Turnpike Road (Route 9), Westborough, MA 01581
t 508.366.9696 . f 508.366.9672
$10 Off
Puppy Kindergarten
$25 Off
Grooming for your new puppy!
This coupon entitles you to
$10 off one of our 7 week
$5 off one of our 4 week
Puppy Kindergarten Classes
Please call or visit your location of choice to register.
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Non-Transferable. Not valid with any other offer.
One coupon per puppy.
This coupon entitles you to $25 off your pup’s first grooming.
Please call or visit your location of choice to make an appointment.
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!
!
Non-Transferable. Not valid with any other offer.
One coupon per puppy.