to PDF version

PHOTO: MALLMANN
CALIF ORNIA'S
CAL I F O R N IA ' S
SU R F
Over 70,000 Unique Visitors per month
SurfShot Media Inc.
e: sales@surfshot.com
p: 858-779-9623
f: 619-374-2396
web: www.surfshot.com/mediakit
Over 1 Million Average
Monthly Page Views
Over 285,000
Total Monthly Visits
Average Time Spent On Site: 3+ minutes
Top Google Search Rankings for keywords Surf and Surf Report
*Site Traffic Statistics: Google Analytics
What is SurfShot.com?
Daily Photo and Video Surf Reports
Daily Surf Forecasts
Local Surf Cams
Community Photo and Video Galleries
Local News and Events
Online Product Guides
Ecommerce Surf Store
Surf Business Directory
Daily Bikini
Address:
SurfShot Media Inc
PMB 237
5620 Paseo del Norte #127C
Carlsbad, CA 92008
Online Advertising
Opportunities:
Banner Ads
SurfShot.com Banner advertising works under the CPM
(Cost per Thousand Impressions) model. The cost for
1,000 banners ranges from $8 to $10 dollars, depending
on the volume of banner impressions you buy:
Impressions
25,000 - 50,000
100,000 - 300,000
>300,000
CPM
$10.00
$9.00
$8,00
Price/Month
$250 - $500
$900 - $2700
$2400 & up
Site Sponsorship
Your company can sponsor entire content sections or
specific Surf Spots on SurfShot.com. Sponsorships have
flat rates depending on the section or spot, starting as
low as $100/mo. Contact us for availability and pricing.
Business Directory
List your surf business in the SurfShot.com Business
Directory and benefit from targeted traffic looking for
your type of product/services, increase your website
link popularity to help your Search Engine Rankings
and also gain access to upload photos, press-releases
and editorial content on SurfShot.com. Contact us for
more details and pricing.
BROADCAST
OPPORTUNITIES:
SurfShot TV on Planet X TV:
Commercials and Segment Sponsorship.
SurfShot TV, our new segment on
Planet X, provides entertaining
surf-related programming to the
Southern CA surfing and beach
lifestyle community. SurfShot TV is
able to market and provide exposure
for Surf Contests, Coastal Retailers, Surf
Industry Brands, Surf Personalities (Pro & Amateur),
and coastal venues (Entertainment & Food oriented).
91X Radio Surf Report Sponsorship:
Reach San Diego during the Morning Drive Time!
Monday through Friday, Surfrider Environmental
Expert Pat Zabrocki provides the San Diego Surf Report
on 91X Radio Station, “San Diego’s Cutting Edge of
Rock.” Sponsor the Surf Report and target thousands of
San Diegans everyday!
Contact us for Advertising and
Sponsorship Opportunities
sales@surfshot.com
M A G A ZIN E
Media
two thousand
nine Kit
WE B SITE
SurfShot.com is one of
the top Surf Websites in
brand can reach over 70,000
the World! Your
California Surfers every month!
S U R F
PHOTO: NELLY
PHOTO: STEELE
PRODUCT GUIDES:
Surfboard Buyers Guide
Product Guides provide you an inexpensive
opportunity to showcase your products to surfers
throughout California. Our guide’s street dates are
coordinated specifically to target key retail seasons. Plan
for the year, and book your guide spots in advance. Gain
additional exposure and online sales with the SurfShot.com
Online Product Guides!
March: Travel Guide, Destinations and Accessories
April: Boardshort Guide
May: ECO Product Guide
June: Summer Board Guide
August: Back to School Guide
October: Wetsuit Guide
November: Holiday Gift Guide
December: Winter Board Guide
Summer Gear Guide
offer. We are committed to finding the best up-and-coming local groms,
the hottest talent, the hippest cats and the most soulful beings to show you
how we at SurfShot Media see California.
We invite you to join us each month as we bring you timely feature stories
that cover topics that matter to you, as well as an amazing photo slideshow
guaranteed to showcase the best photography from the coast of California.
Twenty Under 20 Feature
Califonia Shapers Feature
- Regionally Targeted: Ability to target your ad campaign
to the core California Surf Market.
- Reach readers where they buy your products: Unlike
the paid circulation magazines, SurfShot is distributed to
the core surf shops up and down the coast of California,
where surfers go to buy YOUR products.
- Co-Op Opportunities: Ability to Co-Op with local
retailers to grow sales at the local level.
- ROI: While paid magazines have a 50% sell through rate,
SurfShot is FREE and all copies get picked up! So you
are reaching surfers who don’t subscribe to the “BIG 3” Everyone loves something for FREE.
- Cost Effective: A 12 month advertising campaign with
SurfShot is cheaper than running 1 single ad in some of
the global surf mags.
- Multi Media Package: SurfShot has the ability to bundle
Print, Web, Radio, TV and Events to create a 360-degree
marketing strategy to promote your products.
SurfShot Magazine
& Surfshot.com are committed to bringing you
the best action and photography the Golden State of California has to
PHOTO: PU’U
Why Advertise in
CO-OP ADS:
Magazine can directly affect your
SurfShot Magazine? SurfShot
sales and relationships with local shops. Many of our
advertisers have had great results with Co-Op programs.
Partner with your key shops and put together a schedule
for the year. Include online banners and increase your
online sales too!
Surfride Co-op
K5 Co-op
OTHER OPPORTUNITIES:
Product Giveaways, Contests, Cross Promotions, Magazine
Inserts, Pull Out Posters, Editorial Write-ups & Reviews
Sponsored Center Spread Pullout
Photo Contest/Giveaway
California Circulation
Border-2-Border
Publishing Schedule
& Editorial Calendar
“Strategically Targeting
California’s Core Surf Shops”
Price: FREE
Format: 8.125x10.5, Full Color Glossy
Frequency: Monthly - 12 Issues per year
Distribution: 300 California Surf Related Businesses
Total Printed Circulation: 12,500
Estimated Pass Along Rate: 6 readers
On-Line Readership: 8,000
Total Monthly Readership: 95,500
DEMOGRAPHICS:
Age
1-14
15-24
25-34
35-44
45 & Up
11%
37%
32%
13%
7%
Readership
Male – 84%
Female – 16%
MAGAZINE RATES:
Ad Size
2 Page Spread
Full Page
½ Page
¼ Page
12x
1,590
880
450
240
6x
1,790
980
580
300
Need Ad Sizes?
Check on-line at:
www.surfshot.com/mediakit
Income
$0-20K 11%
$21-$40K 27%
$41-$60K 33%
$61K & Up29%
3x
1,990
1,130
690
360
1x
2,190
1,250
810
430
Issue
Reservation FEATURES
FEB - 65
1/1/09
“Big Wave” photo issue for Feb. (Combined with online photo contest)
APR - 66
3/1/09
“Eco-travel” issue
JUN - 67
5/1/09
Photo issue. guides the same: boardshort, swimwear, summer boards
AUG - 68
7/1/09
20 Under 20, with Back to school guide.
OCT - 69
9/1/09
Nor Cal, with wetsuit and fall gear guide.
DEC - 70
11/1/09
Winter issue, with holiday and winter boards guide.