Digital OOH Advertising

Digital OOH Advertising
public multimedia
wink.ro · wink@publicmultimedia.ro
Public Multimedia
Digital OOH Network that delivers informative and
commercial content to consumers when they are on the go
in public places, in transit, waiting (bus shelters),
and in specific commercial locations (retail venue).
Digital OOH
reach consumers on the move
 dynamic copy change – different
 copy for different offers
target day of the week or
individual day part, talk to different
consumers on different days
 engaging content
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· Key facts
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dynamic content and message
quality display featuring
movement and engaging content
optimum visibility
integrate your message with
social media platforms
real time information
GPS trigger and time trigger
different copy for different offers
flexibility: updated content
throughout the day, location specific
content, dynamically delivered
content in an as live manner way
POS (point of sale proximity)
advanced digital network reporting
Wink’s unique medium and compelling
programming offer a truly captive audience,
helping meet the needs of viewers
and advertisers alike.
wink.ro | wink@publicmultimedia.ro
Arad
Suceava
Iaşi
Cluj
Vaslui
Bacău
Timişoara
Buzău
Bucureşti
Craiova
Constanţa
Public Transport
Transit
Digital displays
inside the means
of public
transportation
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11 cities in Romania
over 1 milion
contacts every day*
captive audience
high dwell time
environment
* data provided by the local public transport companies
Transit Iaşi
· 150 digital displays
in 100 means of public
transportation (buses and trams)
· over 5.071.000
passengers every month
· exposure time: 20 - 25 minutes
· GPS trigger & time trigger
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editorial content
(news, entertainment news)
real-time information about
the current station, the next three
stations, as well as images from
the inside of the means of
transport, the estimated next bus
arrival, directions, traffic and
road construction alerts.
audio support
Content
Wink Public Multimedia delivers, in real-time, a dynamic
and attractive content that enriches the enviroment and engages
the consumers in a experience that generates results.
In general, the displayed content may be divided
into the following content groups*
information, education
and entertainment
public nature informations for passengers
(for the public transport sector)**
· text, photo and video content:
news, sports, weather, temperature,
where to go, latest news, headlines,
stock exchange index, tech news,
comics, did you know?,
humorous anecdotes
· time dedicated to the presentation
of NGOs, public institutions,
organisations, offices and associations.
· real-time information about the
current station, the next three stations,
as well as images from the inside of the
means of transport, the estimated next
bus arrival, directions, traffic and road
construction alerts.
* Differentiated adapted content for each environment
** Available for selected cities, in the Transportation Industry
commercial content
· advertising in the form of video ads
Infotainment
News
national news, international
news, business headlines,
delivered in partnership with
Mediafax.ro
Sports
up-to-date sports news,
delivered in partnership with
Mediafax.ro
Events
information about cultural
events, theater and opera,
exhibitions and concerts.
Did you know?
news about science, culture,
nature, digital world, sports,
technology, presented in
partnership with Descoperă.ro
Inedit
cultural events, media, science,
health, delivered in partnership
with Mediafax.ro
Lifestyle
fashion, beauty, health, lifestyle,
leisure, people & party,
deco&eco, presented in partnership
with One.ro
Bacău
Galați
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20 digital displays in 20 buses
monthly audience exceeds
299.000 people
daily reach: over 14.238 people
exposure time: 14 - 21 min.
audio support
20 digital displays in 20 buses
monthly audience exceeds
453.000 people
daily reach: over 21.800 people
exposure time: 17 - 25 min.
audio support
Suceava
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15 digital displays in 15 buses
monthly audience exceeds
288.000 people
daily reach: over 13.720 people
exposure time: 12 - 15 min.
audio support
Vaslui
Brăila
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8 digital displays in 8 buses
monthly audience exceeds
173.000 people
daily reach: over 5.766 people
exposure time: 7 - 10 min
audio support
15 digital displays in 15 buses
monthly audience exceeds
299.000 people
daily reach: over 14.250 people
exposure time: 15 - 20 min.
audio support
Bucureşti
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Wink Digital Signage partners
500 digital displays
in 500 buses
GPS trigger
over 15.210.000
passengers every month
daily reach: over
507.000 people
audio support
· real-time information about the current station,
· directions,traffic, road construction alerts
· and points of interest in Bucharest
Arad
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10 digital displays in 10 trams
monthly audience exceeds
291.000 people
daily reach: over 13. 850 people
exposure time: 13 - 15 min.
audio support
Craiova
Constanţa
Buzău
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10 digital displays
in 10 buses
monthly audience exceeds
309.000 people
daily reach:
over 14. 714 people
exposure time: 17 - 23 min.
audio support
100 digital displays
in 100 buses
monthly audience exceeds
2.625.000 people
daily reach:
over 128.000 people
exposure time: 18 - 26 min.
30 digital displays
in 30 buses
monthly audience exceeds
505.000 people
daily reach:
over 24.000 people
exposure time: 11 - 14 min.
audio support
Public Transport
Kiosk
digital displays
inside bus shelters*
* Available in
10 bus shelters in Iași
Podu Roș | Sala Sporturilor - Palat (2)
Moldova Mall | Piaţa Unirii (2)
Tg. Cucu | Bloc Carmen
Piaţa Independenţei | T. Vladimirescu
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real time information
editorial content
(news, entertainment news)
real-time information about
the estimated next bus arrival,
directions, traffic and road
construction alerts
Digital OOH Advertising
public multimedia
wink.ro · wink@publicmultimedia.ro
Retail
digital displays
in shopping malls
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5 shopping malls
in Romania (Iulius Group)
more than 3 million
contacts every month*
5 cities in Romania
* data provided by Iulius Group
· Key Facts
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Wink guarantees access to:
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the opportunity to combine great
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dynamic copy change – different
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imagery with digital flexibility
copy for different offers
target day of the week or individual
day part, talk to different consumers
on different days
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integrate your message
with social media platforms

quality display featuring movement
and engaging content.
real time information,
updated content throughout
the day
dynamic content and message
quality screens
optimum visibility
POS (point of sale proximity)
different copy for different offers
high volume traffic
high-spending audiences
Retail
PALAS
MALL
Designed and developed pursuant
to the lifestyle center concept,
PALAS is the ideal destination where to
spend leisure time for the entire family,
an area which addresses not only
the city inhabitants, but also tourists.
Wink’s digital network
is trageting the digital
advertising sites covering
all the high traffic areas
in the shopping centers
20 DOUBLE SIDED
DIGITAL SIGNAGE TOTEMS
(all over the high traffic areas in the shopping mall)
2 VIDEO WALLS
(Atrium area)
1 DOUBLE SIDED GIANT SCREEN
(FULL HD DISPLAY, Food Court area)
· Key Facts
PALAS MALL is the most visited
mall in the city housing
over 140 stores, restaurants
and coffee houses, has the
large food court in the region,
recreation and entertainment areas
and is hosting big part of
the events in the city.
** data provided by Palas Mall
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over 9 million visitors last year*,
welcoming both locals and tourists
from Iași County and surroundings:
Bacău, Neamţ, Vaslui, Botoșani,
Chișinău
monthly audience exceeds
800.000 people
daily reach: 30.000 (M-T),
35.000 (F-S)
average shopping basket: over 150 lei *
average dwell time in Palas Mall: 2 h *
IULIUS MALL IAŞI
8 DIGITAL DISPLAYS 42”
(video full motion, Food Court area)
Located on student campus Tudor Vladimirescu,
Iulius Mall generates a monthly audience over 304.000 visitors.
· Key Facts
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perfect for reaching the young, active demografics,
with average and above average income
top weekend break destination
(retail stores, Food Court, Cinema City)
average dwell time in the Food Court area: 25 minutes *
monthly audience exceeds 304.000 visitors*
daily reach: 10.000 (M-T), 12.000 (F-S)
* Informații furnizate de Iulius Mall Iaşi
wink.ro · wink@publicmultimedia.ro
MOLDOVA
MALL
Located downtown Iași,
Moldova Mall enriches
the in-store shopping
experience with
13 DIGITAL SCREENS
by engaging customers on
all 5 levels of the shopping center.
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daily reach: 10.000 (M-T),
8.500 (F-S)
average dwell time
over 30 minutes
dynamic copy change – different
copy for different offers
the excellent location, close to the
most attractive tourist spots of Iasi:
Palace of Culture, Church
"Trei Ierarhi", Moldavian Metropolitan
Church, National Theatre, City Hall,
County Court, various banks and
famous hotels, grants Moldova Mall
the status of shopping goal.
IULIUS
MALL
SUCEAVA
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1 digital display in the
escalators area, 4 mp
5 digital displays in the
Food Court area, 128 cm
10 digital displays in the
Info Point area, 108 cm
2 digital displays in the
Info center area, 94 cm
2 digital displays in the
enrolment office, 108 cm
monthly audience exceeds
600.000 people
daily reach:
13.000 (M-T), 17.000 (F-S)
IULIUS
MALL
TIMIŞOARA
· 1 digital display outside
· (the Court of honour entry),
· 10m x 3,6m
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1 digital display inside
(Atrium entry), 4m x 3m
1 Round led display screen
Food Court area,
3,7m x 2,3m
10 digital displays,
cafes area, places of rest,
passports, examinations, 106 cm
monthly audience exceeds
1.020.000 people
daily reach:
36.000 (M-T), 48.000 (F-S)
IULIUS
MALL
CLUJ
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12 digital displays,
2m x 1m
1 digital display,
3m x 2,4 m
1 digital screen,
7,4m x 4,3m
monthly audience exceeds
900.000 people
daily reach:
32.000 (M-T), 43.000 (F-S)
DIGITAL SITES INFO PUBLIC TRANSPORT
Arad
Buzău
Iaşi
· screen size: 22”
· video: 16:10 (1024x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 15 tram lines
· tram schedule: 5 - 24
· screen size: 19”
· video: 16:10 (1024x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 10 bus lines
· bus schedule: 5 – 23
· screen size:
front: 19” - center: 21,5”
· video: 4:3 (788x576px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 10 bus lines
· 4 tram lines
· schedule: 5 – 23
Bacău
Constanţa
Suceava
· screen size: 22”
· video: 16:10 (1024x600px)
· creative opportunities: video full motion,
basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 9 bus lines
· bus schedule: 5 - 22:30
· screen size: 19”
· video: 4:3 (800x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
· 6 bus lines
· bus schedule: 5 – 23
· screen size: 22”
· video: 16:10 (1024x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 7 bus lines
· bus schedule: 4:10 - 22:45
București
Craiova
Vaslui
· screen size: 19”
· video: 4:3 (800x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 120 bus lines
· bus schedule: 4 – 23
· screen size: 19”
· video: 4:3 (800x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 6 bus lines
· bus schedule: 5 – 23
· screen size: 22”
· video: 16:10 (1024x600px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: yes
· 7 bus lines
· bus schedule: 5 - 22:45
DIGITAL SITES
INFO RETAIL
Iulius Mall Iaşi
· screen size: 42”
· video: 16:9 (1366x768px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 7s - max 15s
· audio support: no
· opening hours: 10 - 22
Palas Mall Iaşi
> double digital
signage totems: 46”/side
· video: portrait,
9:16 (1920x1080px)
· creative opportunities:
basic animation, static
· video length: max 9s
· audio support: no
> video wall: 168”
· video: 16:9 (1366x768px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 7s - max 15s
· audio support: no
> double sided giant
screen full HD display: 672”/side
· video: 16:9 (1366x768px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 7s - max 15s
· audio support: no
· opening hours: 10 - 22
Moldova Mall Iaşi
· screen size: 42”
· video: 16:9 (1366x768px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 7s - max 15s
· audio support: no
· opening hours: M-T 10 - 21,
F-S 10 - 20
> digital displays in the
Info center area 94cm
· video: 16:9 (720p)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
· opening hours: 10 - 22
Iulius Mall Cluj
Iulius Mall Timişoara
· screen size: 720x576px
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
· opening hours: 10 - 22
> digital display outside
(the Court of honour entry), 10x3,6m
· Video: 720x576px
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
> digital display inside
(Atrium entry) 4x3m
· video: 720x576px
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
> round led display screen 3,7x2,3m
· video: 720x576px
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
> digital displays 106 cm
· video: 720x576px
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
· opening hours: 10 - 22
Iulius Mall Suceava
> digital display in the
escalators area 4 square meters
· video: 4:3 (720x576px)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
> digital displays in the
Food Court area 128cm
video: 16:9 (1080p)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
> digital displays in the
enrolment office 112cm
· video: 16:9 (720p)
· creative opportunities: video
full motion, basic animation, static
· video length: min 10s - max 20s
· audio support: no
0740 66 66 09
wink@publicmultimedia.ro
wink.ro
public multimedia