to view the full sponsorship/advertising guide

SFU Men’s Hockey
2016-2017 Sponsorship & Advertising Guide
THREE-TIME LEAGUE CHAMPIONS
2007/08 - 2009/10 - 2010/11
SIX CONSECUTIVE LEAGUE FINALS
2007 - 2013
MAILING ADDRESS
3676 Kensington Ave
Burnaby, BC
V5B 4Z7
SALES CONTACT
Chris Munshaw
Director, Business Development
c: 604.418.9127
e: chris.munshaw@sfuhockey.com
24/365
www.sfuhockey.com
hockey@sfu.ca
twitter.com/sfuhockey
TABLE OF CONTENTS
Introduction - 3 About SFU Hockey - 4
Visit www.sfuhockey.com
to find the latest version of this guide
ARENA SIGNAGE Rinkboard Advertising - 5
PRINT OPPORTUNITIES
Game Program Advertising - 6
Home Game Promotional Partner
(coming soon)
BROADCAST AND ONLINE
SPONSORSHIP
Broadcast Sponsor (coming soon)
Viral Video Sponsor (New!) - 7
Linked Website Banner - 8
Social Media Sponsor (New!) - 8
INTERACTIVE PROMOTIONS AND
IN-GAME FEATURES
In-Game Features (New!) - 9
In-Game Product Giveaways (coming soon)
EQUIPMENT SPONSORSHIP & TEAM SPONSORSHIP BUNDLES
Your Logo on SFU Hockey Equipment -10
Your Logo on SFU Hockey Merchandise (coming soon)
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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ADVERTISING OPPORTUNITIES WITH THE SFU MEN’S HOCKEY PROGRAM
The Simon Fraser University Men’s Hockey team is proud to call home to the
state-of-the-art Bill Copeland Sports Centre in Burnaby, BC. Over the next 12 months,
thousands of fans will visit the arena to cheer on the Clan as they host top university and
college opponents - and we’d like to expose them to your business as an official team
sponsor.
No matter your budget, the SFU Men’s Hockey program has a sponsorship option that’s
sure to help you reach potential customers and show your support of grassroots
athletics to new and existing clients.
There are many positives to a partnership with our team beyond the boost to your
business’ revenue and local profile. As an SFU Men’s Hockey sponsor, you’ll be
associated with a team that invests hundreds of hours each season into community
service and outreach by volunteering with local schools, minor sports and charities.
You’ll also make a significant impact on the ice and in the classroom, as our sponsors
play a key role in funding the athletic and academic scholarships that bring new
student athletes to SFU.
SIMON FRASER UNIVERSITY MEN’S HOCKEY 3
ABOUT SFU HOCKEY
OUR STORY
Clan Hockey was reistablished in 2003 with the creation of the ‘Hockey Club’ by a number of SFU
students eager to bring hockey back to the hill following a nearly 30 year hiatus since the
original varsity team competed in the 1970’s. In 2006, the Men’s club joined Trinity Western University, UVIC, UNBC, and UCFV in the formation of the British Columbia Intercollegiate Hockey
League (BCIHL). The BCIHL has continued to grow by adding new members such as Eastern Washington University, Thompson Rivers University, Okanagan College, and Selkirk College.
From 2009-2011 SFU Men’s Hockey enjoyed a number of significant milestones. The team would
for the first time offer scholarships to attract the top players from Junior hockey, as well as travel
to Alberta for the first time to play top-level ACAC teams in exhibition. Most notably however,
the establishment of the University Hockey Classic, an annual event pitting the SFU Men’s squad
against crosstown rival UBC Thunderbirds. The event inaugural event was a huge success with
over 1,600 passionate fans on hand to witness the new SFU team beat UBC in a two-game series.
With the quick growth of the organization, SFU Hockey would again raise the level of competition
in 2012. For the first time, SFU would compete against an NCAA Division 1 program in Air Force.
While SFU would fall to Air Force by a score of 8-3, it opened the door to NCAA Division 1
competition in Burnaby and would put SFU on the map among the best college teams in North
America.
In December of 2012, SFU Hockey established the Great Northwest Showcase, anevent hosted in
Burnaby to showcase top-level college hockey while promoting education as an important part
of an athlete’s career. The 2014 event was attenended by future NHL stars from top ranked NCAA
Division I University of North Dakota, and NCAA Division I Princeton University. UND would
defeat SFU 4-3 and go on to make the Frozen Four that season.
COMMUNITY INVOLVEMENT
With the growth of the team on the ice, SFU Hockey would also continue to develop as an
organization off the ice, entering into an official partnership with Burnaby Minor Hockey. Every
week, SFU players are on the ice with Burnaby Minor Hockey teams, helping to mentor and
develop the skills of our younger generation.
In addition, similar programs have taken shape within the Burnaby School District, as SFU
players travel to local elementary schools for mentorship, assisted learning, and gym programs in
the community each week. SFU Hockey also donates over 1,400 printed tickets to local schools
every week.
ABOUT BILL COPELAND SPORTS CENTRE
The Bill Copeland Sports Centre is Burnaby’s largest indoor sports facility with seating for over
2,000 spectators. Open year-round, the arena is the primary home to SFU Men’s Hockey team and
the Burnaby Minor Hockey Association, and draws over 130,000 patrons through its doors each
year. The arena is also home to Burnaby Speed Skating, Burnaby Figure Skating and the Burnaby
Lakers Junior and Senior lacrosse programs.
SIMON FRASER UNIVERSITY MEN’S HOCKEY 4
ARENA SIGNAGE [RINKBOARD ADVERTISING]
Rinkboard advertising at the Bill Copeland Sports Centre puts your brand front and
centre on a full-year basis, to be seen by thousands at SFU Men’s Hockey games and
many other winter and summer events hosted at Burnaby’s largest indoor sports
facility. While over 130,000 patrons visit the arena each year, your ad will also be seen
in countless SFU Hockey and Burnaby Minor Hockey photos and videos. A portion of
all proceeds benefit the Burnaby Minor Hockey Association.
Association.
QUANTITY: Limited
12 MONTH PRICING: $800 to $1500 (12 months) (including production costs)
IMPRESSIONS: 130,000 live, countless photo/video impressions
4-FOOT
RINKBOARD
6-FOOT
RINKBOARD
8-FOOT
RINKBOARD
$800
$1200
$1500
Your
Logo
Here
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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PRINT OPPORTUNITIES [GAME PROGRAM ADVERTISING]
Game Programs are 8.5”x5.5” 25-page brochures sold at
every SFU home game during the course of the regular
season. In addition, Game Programs are supplied to
prospective and existing sponsors, community
partners such as the Burnaby Minor Hockey Association
and Burnaby School District, as well as distributed at the
many SFU Hockey events throughout the offseason.
QUANTITY: Limited
12 MONTH PRICING: $350 Half Page, $500 Full Page
Your Logo Here
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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BROADCAST AND ONLINE SPONSORSHIP [VIRAL VIDEO SPONSOR]
Be a part of SFU Hockey’s growing digital media brand. In partnership
with professional film-maker Albert Art Creative (www.albertart.net), your
logo will appear as an official sponsor of an SFU Hockey digital
promotional video. Videos are promoted through all SFU Hockey online
platforms, through Albert Art Creative, and through many other online
media and special interest groups.
“Clan Hockey Returns”
https://www.youtube.com/watch?v=ZX9Npdq2SM8
(click to watch)
QUANTITY: Limited
PRICING: $750 per video
POTENTIAL: Albert Art has a proven talent in producing eye-catching content.
His top youtube video has over 65,000 views, while SFU Hockey’s first video with
Albert Art was a short sample video that reached 500 views within the first week.
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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BROADCAST AND ONLINE SPONSORSHIP [LINKED WEBSITE BANNER]
Put your logo front and centre at www.sfuhockey.com, the primary gateway to all
SFU Hockey online content. With an average of over 60 unique visitors per day and
growing, SFU Hockey will drive traffic to your website and increase your sales.
Your Logo Here
QUANTITY: Limited 12 MONTH PRICING: $500
VISITS: 29,000
UNIQUE VISITORS: 14,400
COST PER IMPRESSION: $0.02
PAGEVIEWS: 85,000
BROADCAST AND ONLINE SPONSORSHIP [SOCIAL MEDIA SPONSOR]
With over 2,000 twitter followers and over
600 facebook likes, your logo will appear
on one of the fastest growing social
media campaigns at SFU.
QUANTITY: Limited
12 MONTH PRICING: $500
Your Logo Here
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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INTERACTIVE PROMOTIONS AND IN-GAME FEATURES
In-Game Feature: October 15th, “Win Your Tuition Night”
On October 15th, SFU Hockey will open their 11th BCIHL Season. With your help, one lucky
SFU student in attendance will win free tuition for the fall semester!
Includes:
- 1 Game Night Promotional Partnership
- Your Company Name displayed as Official Sponsor in all home opener promotional materials: tickets, posters, and online advertising
- Media Coverage in Burnaby Now, SFU Peak Newspaper, on www.sfuhockey.com and social media throughout the regular season
- 12 month advertisement with Your Company Logo on www.sfuhockey.com
- 4 SFU Hockey Season Tickets
- 4 SFU Hockey T-shirts
QUANTITY: One Sponsorship Available
PRICING: up to $1,000*
SIMON FRASER UNIVERSITY MEN’S HOCKEY
9
EQUIPMENT SPONSORSHIP [SFU HOCKEY EQUIPMENT]
Your logo will appear on all game-worn jerseys.
Your Logo
Here
Your Logo
Here
QUANTITY: Limited
PRICING: $5,000/season
TEAM SPONSORSHIP BUNDLES
Many sponsorship bundles are available to suit your business. Please contact us today!
Gold Team Sponsor: Includes jersey patch, logo on sfuhockey.com homepage, home
game mentions, home game banner, logo on home game tickets, full page program ad,
5 season tickets, and a $500 donation to the SFU Hockey Scholarship Fund.
Price: $6,500
Silver Team Sponsor: Includes Logo on sfuhockey.com homepage, home game mentions, home game banner, logo on home game tickets, full page program ad, 5 season
tickets, and a $250 donation to the SFU Hockey Scholarship Fund. Price: $2,500
Bronze Team Sponsor: Includes logo on sfuhockey.com homepage, home game mentions, home game banner, half page program ad, and 5 season tickets. Price: $1,000
SIMON FRASER UNIVERSITY MEN’S HOCKEY
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