Immediate Release CA23/2015 Ngong Ping 360 x Ip Man 3 – novel

Immediate Release
CA23/2015
Ngong Ping 360 x Ip Man 3 – novel tourism-film crossover project
The world’s first Ip Man Experience Hall to debut at Ngong Ping 360
Donnie Yen makes first appearance at Stage 360 to motivate Hong Kong’s stuntmen
(Hong Kong, 2 October 2015) As a world-class tourist attraction in Hong Kong,
Ngong Ping 360 is an advocate of local art and show business, continually rolling
out new initiatives to attract visitors. Further to our first-ever collaboration with Mr
Raman Hui, the “Father of Shrek” in relation to his movie Monster Hunt, we are now
partnering with Pegasus Motion Pictures Limited in a crossover project based on its
movie Ip Man 3. The project will involve a series of activities designed to provide
guests with a refreshing sensory tourism experience.
Ngong Ping 360 and Ip Man 3 movie series both hail from Hong Kong and have
earned worldwide acclaim. Ngong Ping 360 was named among “10 of the world’s
most amazing cable car experiences” by CNN.com in the USA and selected as one
of the “Cable cars: 10 amazing rides around the world” by the Daily Telegraph in
the UK. With a similar amount of international renown, the Ip Man movie series is an
exemplar of Chinese-language movies. This crossover project will bolster the
development of Hong Kong’s tourism and film industries, and enhance the status of
professional stuntmen in the industry.
The world’s first Ip Man Experience Hall to promote the Hong Kong Spirit
A highlight of Ngong Ping 360 x Ip Man 3 is the world’s first Ip Man Experience Hall,
which will be unveiled on 26 November at Ngong Ping Village. The exhibition will run
from 27 November 2015 to 31 January 2016, showcasing selected scenes from Ip
Man 3, costumes of the main casts and featured exhibits. Using an advanced
augmented reality mobile app, guests will be able to make free downloads and
enter the Ip Man 3 movie world. After scanning the QR code with their mobile
phones, guests will then be able to take photos with the actors appearing on their
phones’ screens.
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Guests holding a Ngong Ping Stage Pass or Stage 360 ticket will receive a price
reduction of HK$10 when purchasing an Ip Man 3 movie ticket. Likewise, with every
Ip Man 3 movie ticket, guests will receive a price reduction of HK$10 when
purchasing a Ngong Ping Stage Pass or Stage 360 ticket. We will also launch a
treasure hunt game during the exhibition period. Guests who locate the 10 lost
wing chun scripts among the 108 scripts will receive a movie-themed souvenir.
At a press conference today announcing the project, Ngong Ping 360 Managing
Director Dr Stella Kwan, Chairman of Pegasus Entertainment Holdings Limited and Ip
Man 3 Producer Mr Raymond Wong and the movie’s lead actor Mr Donnie Yen
shared the concepts, objectives and details behind the collaboration. Secretary for
Commerce and Economic Development Mr Gregory So and Hong Kong Tourism
Board (HKTB) Executive Director Mr Anthony Lau were also present to show their
support for the continual innovation and sustainable development of the tourism
industry.
Dr Kwan said that “Ngong Ping 360 is a world-class tourist attraction. We are happy
to collaborate with Ip Man 3 for yet another novel crossover project between the
tourism and film industries. Ngong Ping 360 and the Ip Man movie series both hail
from Hong Kong, and are well received by overseas tourists and local audiences.
We have much in common and have built rapport swiftly. Leveraging our synergy,
we will be able to create a multi-sensory experience with a distinctive Hong Kong
style. We hope that this crossover project will attract more local citizens and visitors,
and inject new elements into Hong Kong tourism.”
Mr So praised Ngong Ping 360 for its efforts in advocating Hong Kong tourism
development. He said, “Ngong Ping 360 is a unique attraction in Hong Kong. It has
often come up with brand new ideas to offer guests amazing travel experiences on
top of its world-class cable car journey. We are glad that Ngong Ping 360 has kept
up its efforts to drive innovation during the current challenging situation. This
crossover project with the film industry will give impetus to the long term
development of both industries.”
Mr Lau said that the HKTB fully supports the project and noted that “Ngong Ping 360
x Ip Man 3 will be a promotional highlight project of this year’s Hong Kong
WinterFest. As winter is usually a peak tourist season, the HKTB will invite travel
industry and media delegations to come to Hong Kong and learn about local
tourist attractions and special features. HKTB hopes to attract overseas guests to
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Ngong Ping 360’s Ip Man Experience Hall by introducing the collaboration through
HKTB’s official website, social media platforms and publication materials.”
Mr Wong said he looked forward to the project. “The life philosophy behind Ip Man
echoes the Lion Rock spirit: one should never give up no matter how difficult the
situation is, one should always confront challenges courageously and one should
help the weak with all one’s might. Likewise, in the tourist and film industries or
industries of any other kind in Hong Kong, consistent perseverance and a can-do
spirit we will overcome the difficulties and hardship caused of the current adverse
social and economic climate. Like many filmmakers in Hong Kong, with their
unyielding and indomitable spirit, mainland-Hong Kong co-production have grown
in the past few years, which has helped Hong Kong’s film industry to recover. We
long to see our industry blossom and attract larger audiences to local movies.”
Donnie Yen makes first appearance at Stage 360 to motivate Hong Kong’s stuntmen
Similar to Ngong Ping 360, Mr Donnie Yen is a keen supporter of the long-term
development of Hong Kong’s tourism and film industries. To support Stage 360, he
attended the show and personally encouraged a group of hardworking Hong Kong
stuntmen. He said that “many artists are not able to showcase their expertise due to
external limitations. Stage 360 provides a platform for talented stuntmen to shine,
and offers them an opportunity to perform in front of international audiences. I am
happy to see that stuntmen at Stage 360 are able to demonstrate creativity within
a limited space, through such innovations as a single actor playing multiple roles
and even operating more than 10 sets of wires and changing scenes vigorously.
These are all testament to the Hong Kong spirit of hard work and perseverance.”
Ngong Ping 360 x Ip Man 3 provides dedicated care to the community
Ngong Ping 360 x Ip Man 3 has also incorporated an element of community care
into the project. Through liaison with and recruitment efforts by Tung Chung Safe
and Healthy City, Ngong Ping 360 provided complimentary cable car rides and
Stage 360 tickets to 70 students from the Tung Chung Catholic School (Primary
Section). During their visit, the students participated in an interactive kung fu session
led by Mr Donnie Yen.
Furthermore, guests who purchase a Ngong Ping Stage Pass or Stage 360 ticket
from 27 November 2015 to 31 January 2016 will gain free admission to the Ip Man
Experience Hall. Ngong Ping 360 will donate 10% of proceeds from the package
and ticket sales during the period, after deducting operating costs, to The Boys’
and Girls’ Clubs Association of Hong Kong, on behalf of both Ngong Ping 360 and
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Pegasus Motion Pictures Limited. Apart from visiting the Ip Man Experience Hall and
watching the kung fu performance at Stage 360, guests will be able to contribute to
helping the underprivileged of the community.
Dr Kwan added that “with the slowdown of inbound tourists, visitor numbers to
Ngong Ping 360 this summer dropped 9% from the same period last year. During July
and August, guests from mainland China accounted for 34% for the total, guests
from Western and other Asian countries comprised 44% and local guests took up
22%. With the Ngong Ping 360 x Ip Man 3 project, we believe we will attract more
international and local guests to Ngong Ping 360.”
About Ngong Ping 360
As an important tourist attraction located on Lantau Island in Hong Kong, Ngong Ping 360
offers an exciting opportunity for guests to experience a unique natural and cultural
experience. The Ngong Ping Cable Car stretches 5.7km from Tung Chung to Ngong Ping.
Guests can visit the Chinese architecturally designed Ngong Ping Village, where they can
enjoy a range of dining, shopping and entertainment options and culturally themed
attractions including “Stage 360”, “Motion 360” and “Walking with Buddha”.
The Ngong Ping Cable Car is a rare example of a bi-cable gondola circulating lift system,
and is also the biggest aerial cable car of its kind in Asia. It offers a visually spectacular 25minute journey with panoramic views of the flora and fauna of North Lantau Country Park,
Tung Chung Bay and the Hong Kong International Airport.
Ngong Ping 360 received the CILT Award 2013 – Enterprise Award presented by the
Chartered Institute of Logistics and Transport in Hong Kong (CILTHK) in May 2014. It was also
selected as one of the “Cable cars: 10 amazing rides around the world” in June 2014 by The
Daily Telegraph UK and named as amongst “10 of the world’s most amazing cable car
experiences” by CNN.com USA in February 2015.
About Stage 360
Stage 360 was established in August 2014, officiated by Chairman of Federation of Hong
Kong Filmmakers Mr Ng See Yuen. It was the first ever crossover project of Hong Kong’s
tourism and film industries, combing classic scenes from Hong Kong movies with stunts and
staged kung fu fights. Apart from offering guests with a brand new sensory experience,
Stage 360 showcases the can-do spirit of Hong Kong stuntmen and provides them with a
regular performing venue and an opportunity to perform in front of international audiences.
About Pegasus Entertainment Holdings Limited
Pegasus Entertainment Holdings Limited is a company listed on The Stock Exchange of Hong
Kong Limited (HKEX: 1326).
Pegasus is principally engaged in films and television series production, distribution and
licensing of film rights in Hong Kong, the PRC and South East Asia. In recent years, the Group
has diversified its businesses into international film production investment, film exhibition and
post-production to develop a one-stop integrated cultural business.
The principal business activities of our Group comprised production of films; distribution and
licensing of our films to various channels including both local and overseas cinema circuits,
video hosting websites, video-on-demand operators, VCD and DVD distributors, cable-,
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satellite-, pay- and free-TV channels, airlines and Internet platforms for various devices. Our
geographical coverage includes Taiwan, Japan, the U.S. and Europe in addition to our
major markets, namely Hong Kong, the PRC and South East Asia; deriving advertising
income by offering product placement and sponsorship opportunities in our films; and
distribution of films and TV series in a film library owned by Mr. Wong Pak Ming.
Media Enquiries
Vicky Lau
Sharon Law
Head of Corporate Affairs
Corporate Affairs Manager
Tel: (852) 3666 0610
Tel: (852) 6388 2360
Email: ca@np360.com.hk
Email: ca@np360.com.hk
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Photos:
Ngong Ping 360 Managing Director Dr Stella Kwan (middle), Chairman of Pegasus
Entertainment Holdings Limited and Ip Man 3 Producer Mr Raymond Wong (left)
and the movie’s lead actor Mr Donnie Yen (right) ride the cable car to Ngong Ping
Village。
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Secretary for Commerce and Economic Development Mr Gregory So (middle),
Hong Kong Tourism Board (HKTB) Executive Director Mr Anthony Lau (first left),
Ngong Ping 360 Managing Director Dr Stella Kwan (second left), Chairman of
Pegasus Entertainment Holdings Limited and Ip Man 3 Producer Mr Raymond Wong
(second right) and the movie’s lead actor Mr Donnie Yen (first right) looked forward
to Ngong Ping 360 x Ip Man 3 – novel tourism-film crossover project.
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To support Stage 360, Mr Donnie Yen attended the show and personally
encouraged a group of hardworking Hong Kong stuntmen.
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70 students from the Tung Chung Catholic School (Primary Section) participated in
an interactive kung fu session led by Mr Donnie Yen.
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