great balloonfest - KDF Discover

You can be part
of the U.S. Bank
Great BalloonFest.
SM
One of Louisville’s most beloved traditions, the
U.S. Bank Great BalloonFest garners extensive
media coverage and attracts tens of thousands
of spectators each year. Since 1973, the event
has continued to grow and is now bigger than
ever with five family-friendly events, including
the hugely popular Great Balloon Glow and
Great Balloon Race.®
SM
As an entrant or sponsor, your business
or organization will not only benefit from
community-wide exposure, you’ll support one
of Louisville’s favorite springtime spectacles.
U.S. BANK
GREAT BALLOONFEST
You can be part of the
SM
stories they tell.
KDF.ORG
1001 South Third Street
Louisville, KY 40203
For info about this and other events, visit: KDF.org
SPONSORED BY
You can be part
of the U.S. Bank
Great BalloonFest.
SM
One of Louisville’s most beloved traditions, the
U.S. Bank Great BalloonFest garners extensive
media coverage and attracts tens of thousands
of spectators each year. Since 1973, the event
has continued to grow and is now bigger than
ever with five family-friendly events, including
the hugely popular Great Balloon Glow and
Great Balloon Race.®
SM
As an entrant or sponsor, your business
or organization will not only benefit from
community-wide exposure, you’ll support one
of Louisville’s favorite springtime spectacles.
U.S. BANK
GREAT BALLOONFEST
You can be part of the
SM
stories they tell.
KDF.ORG
1001 South Third Street
Louisville, KY 40203
For info about this and other events, visit: KDF.org
SPONSORED BY
CORPORATE ENTRANT AMENITIES
Corporate entrants receive one of the most comprehensive race
packages in the country, including the amenities listed below
and exposure to more than 60,000 spectators.
PRIZES/AWARDS
TELEVISION EXPOSURE
— Overall Winner receives complimentary entry
into next year’s event
— Local and regional news coverage in an average of
426 stories, with a total media value of $1,338,283
and a viewership of 6.5 million
— National news coverage averages 28 stories, with
an estimated viewership of more than 180,000
— A one-hour special on the U.S. Bank Great Balloon Glow
— 250 television spots promoting the balloon events on
a local broadcast affiliate
— Entrants who participate in the school visits program
may receive additional exposure
RADIO EXPOSURE
— Pilot trophy and cash awards
— Consecutive Year Awards every five years
— Recognition in the U.S. Bank Great BalloonFestSM
Official Program, The Courier-Journal and the official
Derby Festival® website
PACKAGES INCLUDE:
— Tickets to various events/luncheons
— Exclusive BalloonFestSM Merchandise, including
35 personalized corporate balloon pins, 4 patches,
wearables, and a personalized Louisville Stoneware plate
— HOT AIR VIP Lounge is open throughout the event for
all entrants & pilots
— Hotel rooms at Crowne Plaza Louisville
— 100 pre-recorded :30 radio spots
— Propane provided for each event
— 20 live liners
— Fifty 30-second promotional announcements
5 GREAT EVENTS
U.S. Bank Great Balloon Crew Challenge
A great opportunity for team building.
U.S. Bank Great Balloon Glimmer
SM
A “mini” glow, part of Kroger’s Fest-a-Ville.
U.S. Bank Great Balloon Rush-Hour Race
— Live broadcast from the U.S. Bank Great Balloon Glow
and Great Balloon Race®
— Company listing on the official KDF website
— The Kentucky Derby Festival® website, KDF.ORG, registers
414,514 average unique users each year
— T he website receives nearly one million page views each year
PRINT EXPOSURE
Your company will be listed in the following print publications:
— The Derby Festival® Official Guide in The Courier-Journal
(3,347,340 impressions)
— D erby Festival® Official Program (230,000 impressions)
U.S. Bank Great Balloon Glow
— U .S. Bank Derby Festival® Great BalloonFestSM Official Program
(Distribution: 10,000)
U.S. Bank Great Balloon Race®
The one that started it all in 1973!
results. This year’s exposure may vary and is subject to change. Amenities,
distribution, and impressions may vary from year to year.
ELECTRONIC MEDIA EXPOSURE
Extensive media opportunities for sponsors.
Largest spectator balloon event.
PLEASE NOTE: Television and radio exposure based on average figures and
— D erby Festival® They’re Off!® Luncheon Program
(Distribution: 2,000)
— D erby Festival® Press Kits
— L isting in numerous Derby Festival publications for
corporate entrants
®
KDF.ORG
The stories you tell happen here.
CORPORATE ENTRANT AMENITIES
Corporate entrants receive one of the most comprehensive race
packages in the country, including the amenities listed below
and exposure to more than 60,000 spectators.
PRIZES/AWARDS
TELEVISION EXPOSURE
— Overall Winner receives complimentary entry
into next year’s event
— Local and regional news coverage in an average of
426 stories, with a total media value of $1,338,283
and a viewership of 6.5 million
— National news coverage averages 28 stories, with
an estimated viewership of more than 180,000
— A one-hour special on the U.S. Bank Great Balloon Glow
— 250 television spots promoting the balloon events on
a local broadcast affiliate
— Entrants who participate in the school visits program
may receive additional exposure
RADIO EXPOSURE
— Pilot trophy and cash awards
— Consecutive Year Awards every five years
— Recognition in the U.S. Bank Great BalloonFestSM
Official Program, The Courier-Journal and the official
Derby Festival® website
PACKAGES INCLUDE:
— Tickets to various events/luncheons
— Exclusive BalloonFestSM Merchandise, including
35 personalized corporate balloon pins, 4 patches,
wearables, and a personalized Louisville Stoneware plate
— HOT AIR VIP Lounge is open throughout the event for
all entrants & pilots
— Hotel rooms at Crowne Plaza Louisville
— 100 pre-recorded :30 radio spots
— Propane provided for each event
— 20 live liners
— Fifty 30-second promotional announcements
5 GREAT EVENTS
U.S. Bank Great Balloon Crew Challenge
A great opportunity for team building.
U.S. Bank Great Balloon Glimmer
SM
A “mini” glow, part of Kroger’s Fest-a-Ville.
U.S. Bank Great Balloon Rush-Hour Race
— Live broadcast from the U.S. Bank Great Balloon Glow
and Great Balloon Race®
— Company listing on the official KDF website
— The Kentucky Derby Festival® website, KDF.ORG, registers
414,514 average unique users each year
— T he website receives nearly one million page views each year
PRINT EXPOSURE
Your company will be listed in the following print publications:
— The Derby Festival® Official Guide in The Courier-Journal
(3,347,340 impressions)
— D erby Festival® Official Program (230,000 impressions)
U.S. Bank Great Balloon Glow
— U .S. Bank Derby Festival® Great BalloonFestSM Official Program
(Distribution: 10,000)
U.S. Bank Great Balloon Race®
The one that started it all in 1973!
results. This year’s exposure may vary and is subject to change. Amenities,
distribution, and impressions may vary from year to year.
ELECTRONIC MEDIA EXPOSURE
Extensive media opportunities for sponsors.
Largest spectator balloon event.
PLEASE NOTE: Television and radio exposure based on average figures and
— D erby Festival® They’re Off!® Luncheon Program
(Distribution: 2,000)
— D erby Festival® Press Kits
— L isting in numerous Derby Festival publications for
corporate entrants
®
KDF.ORG
The stories you tell happen here.
CORPORATE ENTRANT AMENITIES
Corporate entrants receive one of the most comprehensive race
packages in the country, including the amenities listed below
and exposure to more than 60,000 spectators.
PRIZES/AWARDS
TELEVISION EXPOSURE
— Overall Winner receives complimentary entry
into next year’s event
— Local and regional news coverage in an average of
426 stories, with a total media value of $1,338,283
and a viewership of 6.5 million
— National news coverage averages 28 stories, with
an estimated viewership of more than 180,000
— A one-hour special on the U.S. Bank Great Balloon Glow
— 250 television spots promoting the balloon events on
a local broadcast affiliate
— Entrants who participate in the school visits program
may receive additional exposure
RADIO EXPOSURE
— Pilot trophy and cash awards
— Consecutive Year Awards every five years
— Recognition in the U.S. Bank Great BalloonFestSM
Official Program, The Courier-Journal and the official
Derby Festival® website
PACKAGES INCLUDE:
— Tickets to various events/luncheons
— Exclusive BalloonFestSM Merchandise, including
35 personalized corporate balloon pins, 4 patches,
wearables, and a personalized Louisville Stoneware plate
— HOT AIR VIP Lounge is open throughout the event for
all entrants & pilots
— Hotel rooms at Crowne Plaza Louisville
— 100 pre-recorded :30 radio spots
— Propane provided for each event
— 20 live liners
— Fifty 30-second promotional announcements
5 GREAT EVENTS
U.S. Bank Great Balloon Crew Challenge
A great opportunity for team building.
U.S. Bank Great Balloon Glimmer
SM
A “mini” glow, part of Kroger’s Fest-a-Ville.
U.S. Bank Great Balloon Rush-Hour Race
— Live broadcast from the U.S. Bank Great Balloon Glow
and Great Balloon Race®
— Company listing on the official KDF website
— The Kentucky Derby Festival® website, KDF.ORG, registers
414,514 average unique users each year
— T he website receives nearly one million page views each year
PRINT EXPOSURE
Your company will be listed in the following print publications:
— The Derby Festival® Official Guide in The Courier-Journal
(3,347,340 impressions)
— D erby Festival® Official Program (230,000 impressions)
U.S. Bank Great Balloon Glow
— U .S. Bank Derby Festival® Great BalloonFestSM Official Program
(Distribution: 10,000)
U.S. Bank Great Balloon Race®
The one that started it all in 1973!
results. This year’s exposure may vary and is subject to change. Amenities,
distribution, and impressions may vary from year to year.
ELECTRONIC MEDIA EXPOSURE
Extensive media opportunities for sponsors.
Largest spectator balloon event.
PLEASE NOTE: Television and radio exposure based on average figures and
— D erby Festival® They’re Off!® Luncheon Program
(Distribution: 2,000)
— D erby Festival® Press Kits
— L isting in numerous Derby Festival publications for
corporate entrants
®
KDF.ORG
The stories you tell happen here.
You can be part
of the U.S. Bank
Great BalloonFest.
SM
One of Louisville’s most beloved traditions, the
U.S. Bank Great BalloonFest garners extensive
media coverage and attracts tens of thousands
of spectators each year. Since 1973, the event
has continued to grow and is now bigger than
ever with five family-friendly events, including
the hugely popular Great Balloon Glow and
Great Balloon Race.®
SM
As an entrant or sponsor, your business
or organization will not only benefit from
community-wide exposure, you’ll support one
of Louisville’s favorite springtime spectacles.
U.S. BANK
GREAT BALLOONFEST
You can be part of the
SM
stories they tell.
KDF.ORG
1001 South Third Street
Louisville, KY 40203
For info about this and other events, visit: KDF.org
SPONSORED BY
U.S. BANK KENTUCKY DERBY FESTIVAL®
GREAT BALLOONFEST
SM
2015 EVENT SCHEDULE
Thursday, April 23
U.S. Bank Great Balloon Crew Challenge @ Waterfront Park (Optional)
U.S. Bank Great Balloon Glimmer @ Waterfront Park (Optional)
Friday, April 24
U.S. Bank Great Balloon Rush-Hour Race @ Bowman Field
Position Draw
Fuel Up Dinner
U.S. Bank Great Balloon Glow @ Kentucky Expo Center
Saturday, April 25
U.S. Bank Great Balloon Race® @ Bowman Field
Awards Luncheon
Contingency Windows for Race and Glow
Sunday, April 26
Contingency Window for Race @ Bowman Field
*All schedule information is subject to change. Final details will be sent with confirmation packets.
INVOICE
c U.S. Bank Great BalloonFestSM (includes all five
events). Pilot, balloon & banner fees not included.
Early registration – By February 16, 2015
$2,000
c R egular Registration – After February 16, 2015
$2,250
c U .S. Bank Great Balloon Crew Challenge
c U.S.
Bank Great Balloon Glimmer (includes hotel)
Space is limited. First come, first served.
FREE
$350
TOTAL:
c Check Enclosed (Payable to: Kentucky Derby Festival®)
c Please Bill Me
c Credit Card: Discover MasterCard
Visa
American Express
Card #
Exp. Date
Name on Card
SignatureDate
Please attach a color photo of the balloon to this application. This application
does not guarantee entry into the U.S. Bank Great Balloon Crew Challenge, Great
Balloon Glimmer, Great Balloon Rush-Hour Race, Great Balloon Glow or Great
Balloon Race. Once accepted, the Kentucky Derby Festival will send an
agreement to the Corporate Contact. A separate pilot addendum will be
provided by Derby Festival and must be forwarded to the balloon pilot.
When complete, send this form to:
Kentucky Derby Festival®
Attn: BalloonFest
1001 South Third Street
Louisville, KY 40203
U.S. BANK KENTUCKY DERBY FESTIVAL®
GREAT BALLOONFEST
SM
APPLICATION
To apply, fill in the information below.
CORPORATE COMPANY NAME
This name will be listed in your contract.
COMPANY BALLOON NAME/ENTRANT BALLOON NAME
This name will appear in all printed materials.
CORPORATE ENTRANT CONTACT NAME & TITLE
This name will appear in contract & all correspondence information.
If a third party will act on behalf of Corporate Entrant, a written
statement must be presented to the KDF Office.
COMPLETE ADDRESS OF
CORPORATE ENTRANT CONTACT
Mailing/Delivery Address
City
State
Zip Code
Business Phone Number
Business Fax Number
E-mail
How many consecutive years have you, as the sponsor,
participated in this event (including this year)?
PILOT INFORMATION
(if known)
Name
Company
Address
City
State
Zip Code
Telephone
E-mail
How many consecutive years has this pilot participated
in this event (including this year)?
Official contracts will be sent immediately after your application has been
received. Confirmation packets will be mailed after February 16, 2015.
Space is limited. First come, first served.
CONTACT CHELSEY ADKINSON
CADKINSON@KDF.ORG OR 502-572-3855
FOR MORE INFORMATION.