IMG Academies 2009 Brand Guide

Transcription

IMG Academies
2009 Brand Guide
IMG Academies
Visual Identity
Visual Identity
SECTION 1.1 — IMG ACADEMIES LOGOS
PG
IMG Academies logo overview
01
IMG Academies color palette
03
IMG Academies logo usage
04
Clear space and minimum size
07
Alignment
08
SECTION 1.2 — IMG ASCENDERS
IMG Academies ascenders
09
SECTION 1.3 — IMG TYPOGRAPHY
IMG Academies typography
14
SECTION 1.4 — IMG ACADEMIES BRAND ENDORSEMENTS
IMG Academies brand endorsements overview
16
IMG Academies endorsed brands
17
IMG Academies endorsed brands lock-ups
18
IMG Academies joint ventures/licensed projects
21
IMG Academies Visual Identity
IMG Academies visual identity overview
The IMG standalone logo with the descriptor ‘Academies,’
represents all IMG Academies properties.
The IMGA logo represents our company’s strengths and
benefits, and a consistent visual identity in the marketplace.
The IMGA logo also builds on the heritage of the IMG
brand – from our foundation to the future and growth of
the IMG brand globally.
Section 1.1
1
IMG Academies logo versions and logo elements
The Academies Descriptor when used with
the IMG logotype, including the IMG Ascenders,
represents the IMG Academies.
IMGA PRIMARY LOGO ELEMENTS
IMG Ascenders
The preferred or primary logo is stacked and
should be used in every application with few
exceptions.
IMG Logotype
NOTE see pg 43 for correct
registration symbol usage rules.
Academies Descriptor
Type: Din Bold
The elements that appear within these
lock-ups are set at a fixed size and position
that must not change. You may scale
the artwork up or down, but please do
not rearrange, recreate or split up the
elements.
ALWAYS reproduce the logos from the
master files provided.
Section 1.1
IMGA PRIMARY LOGO
IMGA HORIZONTAL LOGO
The IMGA logo represents all the IMG Academies.
The IMGA horizontal logo may be used to
address special space/size issues only.1
It should be used on all sales materials,
including: advertising, collateral, online and
broadcast media.
¹ All uses of this logo must be approved by IMG Creative.
2
IMG Academies color palette
The IMGA logos can only be reproduced in the
following color palettes:
PRIMARY PALETTE
IMG Blue
SECONDARY PALETTE
PANTONE® 2935
C
100
M
52
Y
0
R
0
G
B
118 192
Black
IMG Blue
K
0
White
C
0
M
0
Y
0
R
0
G
0
B
0
C
0
M
0
Y
0
K
100
K
0
R
G
B
255 255 255
Section 1.1
3
Color usage DON’TS
What not to do
ON A WHITE BACKGROUND...
Do not apply the following treatments to the
IMG Academies logo.
NEVER use any color
that isn’t part of the
brand color palette.
NEVER use solid gray
on a white background.
WHEN USING COLOR BACKGROUNDS...
NEVER use any
color that isn’t part
of the brand color
palette.
NEVER use a blue
logo on a black
background.
NEVER use tints of
any color.
NEVER use a blue
logo on a gray
background.
NEVER use two colors.
NEVER use a
tinted logo on any
background.
NEVER use outlines.
NEVER add a
drop shadow or
an outer glow.
Section 1.1
NEVER use a
background pattern
that violates the
clear space.
4
N:
and basketball.
Logo usage on non-solid backgrounds
m
CORRECT USAGE ON PHOTOGRAPHY
Features/Facilities
alumNi
Full-time academy semesters
summer camps
Weekly sessions
300-acre IMG campus
n 35 hard courts, 16 clay courts, 1 red clay court,
4 indoor courts (20 lighted) and Strategy Zone
n World-class Golf, Soccer, Baseball, Softball, Basketball,
Swimming and Fishing Academies
n IMG Academies Performance Institute (including physical
and mental conditioning, sports medicine, communications
training, and nutrition and regeneration programs)
n IPI Training Center: 10,000-sq. ft. weight room, multiple
training surfaces: artificial turf, natural grass, 4-lane track
and training hill
n IMG Academies Golf & Country Club, a 7,000-yard,
par 72 golf course
n game on
n Sports Therapy Center
n Academy Realty
n The Wellness Spa
n Dorm housing
n Cafeteria/adult dining rooms
n 2 pools
n Classroom/study areas/computer learning center
n Recreation area
n Real estate options (Legends Bay, Legends Cove,
Champions Walk, Bollettieri Resort Villas and Residences
and Academy Park Villas and Residences)
n Luxurious accommodations
n Clubhouse/conference center
n Pendleton School (K – 12)
n University of Miami (language school and college courses)
n Theater of Learning and V-1 Technology
n Fabulous weather, beautiful beaches
n Great Florida attractions nearby
n Secure campus with 24-hour supervision
Andre Agassi
Pete Sampras
Jim Courier
Venus Williams
Serena Williams
Monica Seles
Anna Kournikova
Petr Korda
Boris Becker
Bjorn Borg
n
n
n
n
area
6 miles from Sarasota/
Bradenton International
Airport; 45 miles south
of Tampa International
Airport
n 10 miles from beautiful
Gulf beaches
n 90 miles from Orlando
and Disney World
Brian Gottfried
Jimmy Arias
Sandra Cacic
Marcelo Rios
Alexandra Stevenson
Mauricio Hadad
Rafaella Reggi
David Wheaton
Carling Bassett-Seguso
Tim Mayotte
Paul Annacone
Lisa Bonder
Jelena Jankovic
Andre Sa
Nicholas Pereira
Fabiola Zuluaga
Pablo Arraya
Aaron Krickstein
curreNtly traiNiNG at NBta
Tommy Haas
Mary Pierce
Taylor Dent
Maria Sharapova
Xavier Malisse
Jiri Novak
Hugo Armando
Glenn Weiner
Cyril Suk
Kei Nishikori
Nicole Vaidisova
Max Mirnyi
Tatiana Golovin
Jesse Levine
Radek Stepanek
For more iNFormatioN:
t: 800.872.6425
w: www.imgacademies.com
2008 IMG ACADEMIES
NICK
BOLLETTIERI
TENNIS ACADEMY
the evolutioN oF imG academies
IMG Academies (IMGA) started with the
Nick Bollettieri Tennis Academy (NBTA)
in 1978. In the ’80s, Nick and his staff built
the world’s most dominant tennis training
academy. In 1987, the NBTA joined IMG,
strengthening its international presence.
In the early ’90s, IMG, Bollettieri and
long-time Directors, Ted Meekma
and Greg Breunich, expanded the Academy
training and education philosophy
from tennis to multiple sports: golf then
soccer, performance training, baseball
and basketball.
The 300-acre IMGA campus in Bradenton,
Florida continues to grow. Today, the world’s
#1 multi-sport training complex for
junior, collegiate, adult and professional
athletes consists of the NBTA, the David
Leadbetter Golf Academy, The Soccer,
Baseball, Softball, Basketball and
Swimming Academies, IMG Academies
Performance Institute (IPI), the Professional
Fishing Academy, game on, Pendleton
School, University of Miami, The Wellness
Spa, IMGA Golf & Country Club and
Academy Realty.
It is known, collectively, as IMG Academies.
Note: The Evert Tennis Academy in Boca Raton, Florida
and Crested Butte Academy (mountain sports) in Colorado,
are also part of the IMG Academies family.
www.imgacademies.com
IMG
ACADEMIES
is academy
25
00
31
Florida continues to grow. Today,
world’sVisual Identity
IMGthe
Academies
junior, collegiate, adult and professional
Swimming Academies, IMG Academies
CORRECT USAGE ON GRADIENTS
Academy Realty.
Jacksonville
n
Orlando
NicK Bollettieri teNNis academy
IMG Academies
5500 34th Street West
Bradenton, Florida 34210
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Tampa
St. Petersburg
Bradenton/IMG Academies
Sarasota
Naples
Miami
actual size
actual size
NOTE there is no significant color change
(color stays consistent) within the logo’s
proper clear-space area.
See pg 19 for correct IMGA logo clear space.
Correct color photography usage;
IMGA Tennis Brochure
Correct gradient usage;
IMGA Folder
The IMG Academies logo can be reproduced on color and
black-and-white photography where imagery does not make
the logo illegible (see examples above).
The IMGA logo can be reproduced on gradients in areas
of consistent color so that the logo remains legible (see
example above).
Section 1.1
5
Logo usage on non-solid backgrounds DON’TS
INCORRECT USAGE ON PHOTOGRAPHY
INCORRECT USAGE ON GRADIENTS
actual size
Incorrect color photography usage; light
areas in photo cause logo to be illegible.
Incorrect gradient usage; color transitions are
happening behind logos.
It is important to consider how busy the photograph is before applying
the logo. Make sure there is sufficient clear space so that nothing
impedes the legibility of the logo (see examples above).
Section 1.1
On gradients, make sure that color transitions are not
happening behind the logo, as this can make the logo
illegible (see examples above).
6
Let our logo breathe
CLEAR SPACE
In order for the IMG Academies logo to have the
most impact, it is important to respect the clear
spaces indicated to the right. Please do not allow
anything to encroach into these spaces.
For all IMGA print applications (collateral, ads,
etc.) in which the logo is used, text, photos and
other logos must respect the clear space indicated
to the right. The clear space on all four sides of the
logo is the height of the capital ‘M’ in ‘IMG.’
The logo’s clear space is directly proportional
to the specific size of the logo being used.
How small is too small?
All IMGA logos have a minimum size requirement
of 3/8" (9.5 mm) in height as measured from the
baseline of the logotype to its cap height. Note this
is a minimum size.
The logo should be reproduced consistently, at
regular sizes on specific elements that will be
part of a series (print ads, sell sheets, brochures,
etc.), to preserve legibility and consistently
present a strong, recognizable brand identity.
Section 1.1
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm)
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
7
Alignment
Keep our logos in line
The preferred text alignment at right is at the
right-most vertical (outer edge) of the capital
‘G’ in the IMG Academies logo. The serif of that
capital ‘G’ should hang right beyond alignment.
The preferred logo position on the page is the
bottom-right corner (see example).
Alternate text alignment in advertising and
collateral is the left-most vertical (outer edge) of
the capital ‘I’ in the IMGA logo. The serifs of that
capital ‘I’ should hang left beyond alignment.
CORRECT LOGO ALIGNMENT AND CLEAR-SPACE EXAMPLE
where players train!
Enclosed please find the 2008 IMG Academies brochure for your sport. The world’s #1 multi-sport training
and education academy offers weekly, holiday, summer camp and full-time academy semester programs in:
The 300-acre Bradenton, Florida based IMG Academies trains juniors, adults, professionals, families, teams
and corporate executives. Additional programs include:
where players train!
Enclosed please find the 2008 IMG Academies brochure
and education academy offers weekly, holiday, summer c
t: 800.872.6425
t: 941.755.1000
f: 941.752.2531
The 300-acre Bradenton, Florida based IMG Academies
and corporate executives. Additional programs include:
Be mindful to respect the logo clear space when
aligning logos.
IMG LOGO ALIGNMENT
Align copy or images to the dotted
lines indicated at right.
t: 800.872.6425
t: 941.755.1000
f: 941.752.2531
actual size
IMGA Postcard
Section 1.1
8
IMG Academies Ascenders
IMG Ascenders symbol
A secondary symbol
The IMG Ascenders may be used as a secondary
graphic treatment, providing it appears in
combination with the IMG Academies logo
on any given application or environment.
IMG ASCENDERS ORIGIN
IMG Ascenders in logo
IMG Ascenders standalone symbol
The secondary graphic treatment is intended
to reinforce the IMGA brand and to create
visual interest on applications that are light on
content — in effect, it should be the primary
visual element.
The following basic guidelines are intended to
assist in maintaining the spirit and gestural
quality of the IMG Ascenders when it is utilized
in this context.
NOTE see pg 66 for correct
trademark usage.
The elements that appear within these lock-ups
are set at a fixed size and position that must not
change. You may scale the artwork up or down,
but please do not rearrange, recreate or split
up the elements.
ALWAYS reproduce the logos from the master
files provided.
Section 1.2
9
Color usage
The IMG Ascenders can be reproduced in the
following color palette:
WHITE BACKGROUND COLOR USAGE
Gray
APPROVED COLOR BACKGROUND USAGE
Gray
PANTONE® Cool Gray 5 (solid and reversed in white)
PANTONE® 2935 IMG Blue (reversed in white only)
Black (reversed in white only)
Please see pgs 17–18 for usage on
non-solid backgrounds.
IMG Blue
Other solid backgrounds can be used with
approval by IMG Creative.
Black
Section 1.2
10
Color usage DON’TS
What not to do
ON A WHITE BACKGROUND...
Do not apply the following treatments to the
IMG Ascenders.
NEVER use IMG blue
on any background.
WHEN USING COLOR BACKGROUNDS...
NEVER use two
colors.
NEVER use black on a
white background.
NEVER use a
background pattern
that violates the
clear space.
NEVER use any color
that isn’t part of the
brand color palette.
NEVER crop or use
IMG Ascenders as a
background element.
NEVER use tints of
any color.
NEVER use outlines.
NEVER add a
drop shadow or
an outer glow.
Section 1.2
11
Let our symbol breathe
CLEAR SPACE
In order for the IMG Ascenders to have the
most impact, it is important to respect the clear
spaces indicated. Please do not allow anything
to encroach into the spaces indicated in the
examples on the right.
The symbol’s clear
space is directly
proportional to the
specific size of the
symbol being used.
For all applications (collateral, ads, etc.) in which
the IMG Ascenders are used, text, photos and
other logos must respect the clear space. The
clear space on all four sides of the symbol is the
width of the symbol, the horizontal distance from
the upper-left point (top) to the right-most corner
angle (see diagrams).
How small is too small?
The IMG Ascenders have a minimum size
requirement of 3/8" (9.5 mm) in height as
measured from the baseline point to its cap
height. Note this is a minimum size.
The symbol should be reproduced consistently, at
regular sizes on specific elements that will be part
of a series (print ads, sell sheets, brochures, etc.),
to preserve legibility and consistently present a
strong, recognizable brand identity.
Section 1.2
MINIMUM SIZE REQUIREMENTS
3/8" (9.5 mm)
3/8" (9.5 mm) is the smallest usage size allowable.
12
Alignment
Walk the line
IMG Academies
CORRECT ALIGNMENT AND CLEAR SPACE EXAMPLE
When using the IMG Ascenders, it is preferred
that copy align with the upper-left edge or
the right-most edge. In instances when this
is not possible, align right or left edge with
page margin.
The Swimming Acad
IMG Academies
The Swimming Academy
IMG ASCENDERS STANDALONE PAGE ALIGNMENT
December 2008
3
IMG Academies | The Swimming Academy
Align copy or images to the dotted
lines indicated to right.
December 2008
IMG ASCENDERS ALIGNMENT WITH COPY
3
actual size
Proper Alignment
for copy in PowerPoint or other documents
IMG Swimming Academy PowerPoint presentation slide
Align top of copy to the dotted line indicated above, making sure the copy is not
violating clear-space requirement of red dotted circle. See previous page for
correct clear space.
Section 1.2
13
IMG Academies Typography
IMG typography — Din
Say it with type
The font family used in all IMG print, electronic
and broadcast media communications is Din.
Din is a crisp sans serif font with a clean, unique
contemporary presence. Its letter-styling is fresh
and welcoming, as well as timeless and familiar.
It is well-balanced proportionally to offer
telegraphic reads in both upper- and lowercases.
he primary weight is Regular, but four Roman
» T
(non-italic) font weights are acceptable: Light,
Regular, Medium and Bold.
» A
ll body copy in printed materials should be
set in Din Regular upper-/lowercase with a
minimum size of 10pt.
» Italics may be used in special grammatical
instances only, never in headlines, subheads
or body copy.
» A
ll legal type should be set in Din Regular
upper-/lowercase 7pt.
To isntall the Din font family on your computer,
please go to http://imgbrandmanagement.
DIN LIGHT 16pt
THE QUICK BROWN FOX JUMPS OVER A LAZY DOG
the quick brown fox jumps over a lazy dog
1234567890
DIN REGULAR 16pt
1234567890
DIN MEDIUM 16pt
1234567890
DIN BOLD 16pt
1234567890
Section 1.3
14
IMG Academies Typography
IMG alternate typography — Arial
No Din?
ARIAL REGULAR 16pt
Every effort should be made to utilize the Din
font family as the IMG brand typeface. If Din is
not available in a particular program, use Arial
Regular and Arial Bold as a substitute font. Using
Arial should be a last resort. All Din typeface
rules apply.
1234567890
To install the Din font family on your computer,
please go to http://imgbrandmanagement.
Section 1.3
ARIAL BOLD 16pt
1234567890
15
IMG Academies
Brand Endorsements
IMG Academies Endorsed Brands
IMG Academies brand endorsements overview
The IMGA brand consists of many different academies.
It is important to reinforce to consumers and the
marketplace that these assets are linked to IMGA. This
connection shows leadership, ownership and strengthens
the IMGA brand, both visually and contextually.
Section 1.4
16
IMG Academies endorsed brands
IMGA endorsed brands should only exist without
the IMGA logo when on uniforms or individual
Academy properties. All marketing materials
should ALWAYS use the IMGA logo lock-up.
IMG ACADEMIES ENDORSED BRANDS
Sample applications to business cards and letterhead
for these endorsed brands are shown on pages 23-24.
Section 1.4
17
IMG Academies endorsed brands lock-up elements
When IMG Academies is partnered to another
brand such as the variety of sports Academies
that fall under the IMGA umbrella, we refer
to this as an endorsed brand. These umbrella
Academies include:
PRIMARY LOCK-UP ELEMENTS
Endorsed Brand Logo
IMGA Logo
IMG ACADEMIES BRANDS
David Leadbetter Golf Academy
IMG Soccer Academy
IMG Baseball Academy
Separating Rule
85% Black
IMG Basketball Academy
IMG Performance Institute (IPI)
VERTICAL LOCK-UP ELEMENTS
IMG Swimming Academy
Both horizontal and vertical lock-ups are
available for each academy brand. The primary or
horizontal treatment is preferred unless space is
an issue and the vertical treatment is needed.
Section 1.4
IMGA Logo
Separating Rule
85% Black
Endorsed Brand Logo
18
IMG Academies primary lock-ups
Academies include:
CORRECT PRIMARY LOCK-UP TREATMENT
IMG Soccer Academy
The preferred treatment is the horizontal lock-up,
shown at right.
Section 1.4
19
IMG Academies vertical lock-ups
Academies include:
CORRECT VERTICAL LOCK-UP TREATMENT
IMG Soccer Academy
When the primary lock-up cannot be used, due
to space constraints, please use the vertical
treatment, at right.
Section 1.4
20
IMG Academies joint ventures/licensed projects
A select number of approved joint ventures or
licensed projects will require tagging another
name/logo with an “at IMG Academies” graphic
as shown in the two examples. The horizontal
‘endorser logo’ should be used in IMG Blue
(2935 when adding to or being created within
other logos whenever possible). Black is also
acceptable, as well any complimentary color that
is used within the primary joint venture logo. The
horizontal “endorser logo’ must be positioned
and placed at a size that offers clear visibility.
CORRECT LOCK-UP TREATMENT
The Wellness Spa
A joint venture underwritten by Cay Club for
a wellness spa on-site at IMG Academies.
IMG Academies Joint ventures
Legends Bay
A license contract with the developer/builders
of a high end residential community on Sarasota
Bay, just west of IMG Academies Golf &
Country Club.
Section 1.4
21
Identity Materials
Identity Materials
SECTION 2
PG
Business card
22
Letterhead
23
Envelope
24
Mailing label
25
Notepads
26
Notecards /envelopes
27
Memo / fax
28
PowerPoint templates
29
RFP/proposal
31
Desktop wallpaper
32
Email signature
33
Corporate signage — interior, exterior
34
Identity Materials
IMG Academies business card
When using the endorsed logo lock-up on
business cards, the vertical lock-up should
be used.
.3676"
9.337 mm
The preferred stock for printing business cards is
Classic Crest Avalanche White Smooth, 100# Cover.
Chris Ciaccio
Director Sales & Marketing
O: 941.752.2504
F: 941.752.2531
Chris.Ciaccio@imgworld.com
NOTE card example has the maximum amount of
lines permitted (11). If a business card has fewer
lines (i.e. no mobile #), its information should still be
vertically centered.
Address block set in: Din Regular 8pt;
leading: 9pt; tracking: -15.
Copy is black, flush left, ragged right.
Bradenton, FL 34210
www.imgacadmies.com
Outside the Americas and Europe, use these
guidelines to create business cards in a
standard size.
USA front
Order IMG Academies business cards through
my.imgworld.com.
.2805"
7.125 mm
Chris Ciaccio
Native files of the IMG Academies
business card can be downloaded from
the http://imgbrandmanagement site
under the Creative Assets tab. Please
submit for approval prior to printing.
O: 941.752.2504
F: 941.752.2531
Chris.Ciaccio@imgworld.com
Bradenton, FL 34210
USA front
CARD SIZES
Gray
3.5" X 2"
(Americas)
85 mm X 55 mm
(Europe)
NOTE cards are not to scale.
USA back
Section 2
22
Identity Materials
IMG Academies letterhead
When using the endorsed IMG Academies logo
lock-up on letterhead, the primary lock-up should
be used.
2.125"
The preferred stock for printing the letterhead
is Classic Crest Writing Avalanche White
Smooth, 24#.
guidelines to create letterhead in a standard size.
2.125"
.4185"
53.975 mm
53.975 mm
10.63 mm
2.125"
1.125"
28.575 mm
Order IMG Academies letterhead through
my.imgworld.com.
Native files of the IMG Academies letterhead can be
downloaded from the http://imgbrandmanagement
site under the Creative Assets tab. Please submit
for approval prior to printing.
1"
John Smith
ABC Coporation
1234 Main Street
Anytown, US 1234
A
A
Dear John Smith:
Dear John Smith:
duisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulput
dolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odolor
alissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et am
zzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et dolore
deliquat praestrud eum iril doloreet, summy nulputat.
duisim verciliquip enim dolesequisit nit nim dolobor eetummo lessectem adip ercilit alit nis nulput
dolor sed tionsecte dip eraesent prat, quat. Vulla consendre faci euipsuscil esse commodo odolor
alissent ilit aliquat. Ut nosto od dolore tat luptatummy nullute do odolortis ate delis enibh et am
zzriuscip eliquatue ea faccum velessecte dolor incin henis nonseniatem ver alit lobor in et dolore
deliquat praestrud eum iril doloreet, summy nulputat.
Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,
commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipit
landre facilis aliqui etue magnim alit, conullutpat.
1.125"
28.575 mm
1.125"
28.575 mm
Gait lorer irit praessit prat exercin cilisit velendreet wis nos aci tie ero do exero euguerc illuptat,
commolor augiam diam dipit ut non ulputpat.Put verit, sit dolore magnim do duis amet iriure modipit
landre facilis aliqui etue magnim alit, conullutpat.
Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptat
lore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummo
lessectem adip sequipit utpat.
Ril ip eros nulland ionsenis alismodiat adiat vendre tie dolortin utate mincili quisisi eugait luptat
lore dolorem quat.Or acip elismolum velesent la feu facidunt veros accum dit, qui blamet, eetummo
lessectem adip sequipit utpat.
Sincerely,
Sincerely,
Benjamin Weisman
Art Director
IMG Creative
Benjamin Weisman
Art Director
IMG Creative
PAPER SIZES
25.4 mm
53.975 mm
10.63 mm
January 1, 2008
January 1, 2008
John Smith
ABC Coporation
1234 Main Street
Anytown, US 1234
2.125"
.4185"
53.975 mm
B
5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com
1"
25.4 mm
1"
25.4 mm
B
5550 34th Street West, Bradenton, FL 34210 O: 914.755.1000 F: 941.752.2531 www.imgworld.com
1.125"
28.575 mm
1"
25.4 mm
NOTE letterhead example is not to scale. Measurements are from edge of page.
Copy location will depend on paper size.
A - Body copy set in:
Din 10pt; leading: 12pt.
Copy is black.
LETTER
8.5" X 11"
(Americas)
Section 2
A4
B - Bottom address block
set in: Din Regular 10pt;
tracking: -15.
Copy is gray.
210 mm X 297 mm
(Europe)
23
Identity Materials
IMG Academies envelope
The preferred stock for printing the envelope is
Classic Crest Writing #10 Square Flap Envelope,
Avalanche White Smooth, 24#.
Gray
.3691"
9.375 mm
guidelines to create envelopes in standard sizes.
A - Address block set in:
Din Regular 8pt; leading: 11pt;
tracking: -15; copy is centered
Copy is gray.
.3691"
9.375 mm
Order IMG Academies envelopes through
my.imgworld.com.
A
B
Bradenton, FL 34210
Native files of the IMG Academies envelope can be
B - Recipients name set in:
Black Din Regular 12pt.
Copy is black.
4.75"
120.65 mm
NOTE envelope is not to scale.
ENVELOPE SIZES
#10
9.5" X 4.125"
(Americas)
Section 2
DL
220 mm X 110 mm
(Europe)
24
Identity Materials
IMG Academies mailing label
The preferred stock for printing the mailing label
is Classic Crest Pressure Sensitive Label Stock,
Avalanche White Smooth.
guidelines to create mailing labels in standard sizes.
Order IMG Academies mailing labels through
my.imgworld.com.
Native files of the IMG Academies
mailing label can be downloaded from the
http://imgbrandmanagement site under
the Creative Assets tab. Please submit
.3691"
9.375 mm
A
A - Recipients name set in:
Din Regular 12pt; copy is centered.
Copy is black.
B - Address block set in:
Din Regular 8pt; tracking: -15; copy is centered.
Copy is gray.
John Smith
ABC Corporation
1234 Main Street
Anytown, US 12345
B
5500 34th Street West, Bradenton, FL 34210
NOTE mailing label is not to scale.
LABEL SIZE
6" X 4" (Americas)
130 mm X 90 mm (Europe)
Section 2
25
Identity Materials
IMG Academies notepads
.3434"
The preferred stock for printing the notepads is
60# Text White with basic chipboard backing.
.25"
6.35 mm
8.722 mm
NOTE
differences in
color and name
usage.
guidelines to create notepads in standard sizes.
Order IMG Academies notepads through
my.imgworld.com.
Native files of the IMG Academies notepad can be
Chris Ciaccio
Directors/
Vice Presidents
Logo/name printed
in black.
General IMG notepad
Logo printed in black.
A
Sam Zussman
Notepads are not to scale.
.375"
Senior VPs and above
9.525 mm
A - Name set in: Medium 9pt;
color: IMG Blue; copy is centered.
NOTEPAD
A6
4.25" X 5.5"
(Americas)
Section 2
105 mm X 148 mm
(Europe)
26
Identity Materials
IMG Academies notecards /envelopes
Notecards print on Classic Crest Avalanche
White Smooth 100# Cover and is then scored.
.3691"
9.375 mm
The preferred stock for printing the notecard
envelope is Classic Crest Writing #A2 Square
Flap Envelope, Avalanche White Smooth, 24W.
A
Bradenton, FL 34210
.5014"
12.735 mm
guidelines to create notecards and envelopes in
standard sizes.
Order IMG Academies notecards or envelopes through
my.imgworld.com.
Native files of the IMG Academies notecard
and envelope can be downloaded from the
http://imgbrandmanagement site under the
Creative Assets tab. Please submit for approval
prior to printing.
Fold-over notecard
Fold-over envelope
NOTE notecard and notecard envelope are not to scale.
A - Address block set in: Din Regular 8pt; leading: 11pt; tracking: -15;
copy is gray and centered.
FOLD-OVER NOTECARD AND ENVELOPE
A2
5.5" X 8.5"
5.5" X 4.25" (folded)
(Americas)
Section 2
5.625" X 4.375"
(Americas)
27
Identity Materials
IMG Academies memo/fax
IMG Academies memo and fax templates should
be used as necessary.
IMG ACADEMIES MEMO TEMPLATE
IMG ACADEMIES FAX TEMPLATE
guidelines to create memo/fax templates in
standard sizes.
IMG Academies memo/fax templates can be
site under the Templates tab.
MEMO
FAX
Date:
4/18/2008
Date:
4/18/2008
To:
Jane Doe
Fax number
000-000-0000
From:
John Doe
To:
Jane Doe
RE:
Memo
From:
John Doe
RE:
Fax
Type goes here…
Type goes here…
5550 34th Street West, Bradenton FL 34210 T:(941) 755 1000 F:(941) 752 2531 www.imgworld.com
4/30/08
Section 2
Confidential
1
4/30/08
Confidential
1
28
Identity Materials
IMG Academies PowerPoint templates
IMG Academies PowerPoint templates should be
used for all presentations. A variety of options are
provided for corporate and divisional use.
guidelines to create PowerPoint templates in
standard sizes. For a custom template, please
contact IMG Creative.
IMG Academies PowerPoint templates can be
PRIMARY POWERPOINT TEMPLATE
Blue Divider
This will be a divider slide header
This will be support copy
This will be the title
Presentation Title
Date 2008
3
IMG
This will be subhead copy
Blue Content
This will be a page header
»
This will be support copy
Date 2008
Presentation Title
Date 2008
2
IMG
Blue Cover
ALTERNATIVE POWERPOINT TEMPLATES — DIVIDERS AND CONTENT PAGES NOT SHOWN
Date 2008
Date 2008
White Cover
Section 2
Endorsed Brand Cover
29
Identity Materials
IMG Academies new-business template
This IMG Academies-branded template should
be used for new-business presentations to show
equal partnership and weight between a potential
new client and IMG. It can serve as an alternative
to creating a customized presentation.
NEW-BUSINESS POWERPOINT TEMPLATE
Please ensure you are using the correct brand
logo of the prospective client, and if you have
questions, please contact IMG Marketing.
IMG Academies new-business templates can be
Use of color logo is preferred.
Left align this logo to title, subhead and date above.
Bottom align to IMG logo.
Size should be such that prominence is equal to IMG logo, but
not to exceed height of IMG logo (approx .5").
Right alignment: same distance from right edge as slide # is
from left edge (approx .33").
Bottom align to “Date 2008.”
Size should be such that prominence is equal to IMG Ascenders,
but not to exceed height of the Ascenders (approx .38").
Section 2
30
Identity Materials
IMG Academies RFP/proposal
The RFP/proposal template should be used
when drafting a proposal and responding to RFPs
and white papers of potential clients. It serves
as an alternative to PowerPoint (in Word) and
provides a clean and consistent platform for the
IMG Academies brand.
RFP/ PROPOSAL TEMPLATE
IMG Academies RFP/proposal templates can be
Cover page
Section 2
Internal page
31
Identity Materials
IMG Academies desktop wallpaper
A variety of IMG Academies wallpaper is available
to customize your desktop.
IMG ACADEMIES DESKTOP WALLPAPER
IMG Academies wallpaper is accessible on your
computer through the Control Panel.
Wallpaper is available in 1024 x 768, 1280 x 800 and 1680 x 1050
resolutions.
Section 2
32
Identity Materials
Email signature
IMGIMG
Corporate
E-mail Signature
CORPORATE
SIGNATURE
IMG Academies employees should use the IMG
corporate email signature.
A - Appropriate logo
To download email-signature creation instructions,
go to the http://imgbrandmanagement site under
the Templates tab.
1
A
B - Use Din Medium, your name followed by 2 spaces then
your title in gray.
B
Steve Smith Soccer Coordinator, The Soccer Academy
T: 941 755 2510 • F: 941 752 2546 • ssmith@imgworld.com
5500 34th Street West • Bradenton, FL 34210
2
4
3
Telephone & Email (optional) lines are separated by blue dots.
If you omit your email address, make sure you delete the dot
that precedes it.
Address line appears in gray with a blue dot between
street and city.
1) IMG Ascenders Logo
2) In the Name & Title Line, your name is blue followed by 2 spaces, then your title in gray.
3) Telephone & E-mail (optional) Lines are in gray, separated by blue dots. If you omit your e-mail
address, make sure to delete the separator dot that precedes it.
4) Address Line appears in gray with a blue separator dot between the street and city.
Colors:
All references to blue are 0R 82G 147B.
All references to gray are 164R 166G 166B.
Fonts:
All type is Din Medium.
Size:
There are 2 options for size, as appearance will vary based on your computer’s settings.
Large – All type in lines 1-4 is 14 pt. Separator dots on the Telephone & E-mail Line are 12 pt.
Use IMG_Corp_rgb_sig_large.gif for the logo.
Small – All type in lines 1-4 is 12 pt. Separator dots on the Telephone & E-mail Line are 10 pt.
Use IMG_Corp_rgb_sig_small.gif
Section 2
33
Identity Materials
IMG Academies signage — interior, exterior
For corporate signage for interiors and exteriors
of offices, please utilize the IMG Academies logo.
All updates and changes to corporate signage
must be approved by your office facilities
manager and IMG Marketing. All logo usage
rules from guidelines apply to any new signage
being produced, including color, clear space, etc.
INTERIOR
EXTERIOR
Gym
Entrance doors
IMG-endorsed brands may use their own logo for
office signage with approval from IMG Marketing.
Section 2
34
Marketing Materials
Marketing Materials
SECTION 3
PG
IMG Academies marketing materials overview
35
IMG Academies advertising
36
IMG Academies brochures
38
IMG Academies flyers
39
IMG Academies folder
41
IMG Academies marketing materials color palette
42
Marketing Materials
IMG Academies marketing materials overview
The following section shows a sample of templates created
for print ads, brochures, flyers and folders. The templates
must be used as provided. Any changes must be approved
by IMG Academies Marketing and IMG Marketing.
This is to be strictly enforced to ensure brand identity and
voice throughout all communications.
Section 3
35
Marketing Materials
IMG Academies general advertising — print ads
Any significant copy or layout changes must be
approved by IMG Marketing.
IMG ACADEMIES GENERAL AD – FULL PAGE
Supporting Images
where talent grows.
Headline
IMG Academies is the largest, most successful multi-sport training and education institution in the
world. We’ve trained many top professional athletes including Maria Sharapova, Paula Creamer,
Kevin Martin and Freddy Adu. But you don’t have to be a future professional to take advantage of our
comprehensive programs in tennis, golf, soccer, baseball, swimming, basketball and performance training.
Body Copy
whatever your aspiration, IMg academies can help you reach your ultimate potential.
� nick Bollettieri tennis academy
� David leadbetter golf academy
� International Performance Institute
Call to Action
� the Baseball academy
� the Basketball academy
� the swimming academy
� the soccer academy
� the Pendleton school
www.imgacademies.com | 800.872.6425
IMG Academies Logo
Boarding and non-boarding camp and academy sessions are available on a daily, weekly and full-time
basis for all age and ability levels. Customizable Corporate Retreat Programs are also available.
Disclosure Copy
IMG ACADEMIES GENERAL AD – HALF PAGE
Supporting Images
where talent grows.
Headline
IMG Academies is the largest, most successful multi-sport training
and education institution in the world. We’ve trained many top professional
athletes including Maria Sharapova, Paula Creamer, Kevin Martin and
Freddy Adu. But you don’t have to be a future professional to take advantage
of our comprehensive programs in tennis, golf, soccer, baseball,
swimming, basketball and performance training.
Whatever your aspiration, IMG Academies can help you reach your
ultimate potential.
� nick Bollettieri tennis academy
� David leadbetter golf academy
� International Performance Institute
� the Baseball academy
Call to Action
Disclosure Copy
Section 3
� the Basketball academy
� the swimming academy
� the soccer academy
800.872.6425
Body Copy
IMG Academies Logo
Disclosure Copy
36
Marketing Materials
IMG Academies endorsed-brand advertising — print ads
Any significant copy or layout changes must
be approved by IMG Marketing.
THE BASEBALL ACADEMY AD – FULL PAGE
Supporting Images
Body Copy
where talent grows.
Headline
The Baseball Academy offers the most unique and effective developmental program
for players aspiring to be elite level athletes. Students receive comprehensive training
and conditioning from qualified professional coaches in all aspects of the game.
Programs include full-time residency with private schooling in the Spring and Fall,
College and High School Spring Team Trips, High School Summer Wood Bat League
and Summer and December camps.
Partner Logos
Whatever your aspiration, our coaches can help you reach your ultimate potential.
the Baseball academy is a division of IMg academies, the world’s leading multi-sport,
training and education, camp and academy.
Call to Action
www.imgacademies.com | 800.872.6425
Endorsed Academy Logo
Disclosure Copy
THE BASEBALL ACADEMY AD – HALF PAGE
Supporting Images
where talent grows.
the Baseball academy offers the most unique and effective developmental
program for players aspiring to be elite level athletes. students receive
comprehensive training and conditioning from qualified professional coaches
in all aspects of the game. Programs include full-time residency with private
schooling in the spring and Fall, College and high school spring team trips,
high school summer wood Bat league and summer and December camps.
Headline
Body Copy
Whatever your aspiration, our coaches can help you reach your ultimate potential.
the Baseball academy is a division of IMg academies, the world’s
leading multi-sport, training and education, camp and academy.
Sponsored by: Gatorade and Anaconda Sports.
Call to Action
Disclosure Copy
Section 3
800.872.6425
Partner Mentions
Endorsed Academy Logo
Disclosure Copy
37
Marketing Materials
IMG Academies brochures
SOCCER ACADEMY BROCHURE - OUTSIDE AND INSIDE
Front Cover
Features/Facilities
aluMni
Full-time academy residency Program
team training
Weekly sessions
summer camps
n 300-acre IMG campus
n 7 Bermuda grass soccer fields
n World-class Tennis, Golf, Basketball, Baseball, Softball,
Swimming and Fishing Academies
n International Performance Institute (including physical
and mental conditioning, sports medicine, communications
training, and nutrition and regeneration programs)
n IPI Training Center: 10,000-sq. ft. weight room, multiple
training surfaces: artificial turf, natural grass, 4-lane track
and training hill
n IMG Academies Golf & Country Club, a 7,000-yard,
par 72 golf course
n game on
n Sports Therapy Center
n Academy Realty
n The Wellness Spa
n Dorm housing
n 2 pools
n Recreation area
n Real estate options (Legends Bay, Legends Cove,
Champions Walk, Bollettieri Resort Villas and Residences
and Academy Park Villas and Residences)
n Pendleton School (K–12)
Damarcus Beasley
Glasgow Rangers
Tim Howard
Everton F.C.
Michael Parkhurst
New England Revolution
Kevin Burns
Rochester Rhinos
Dave Mahoney
Chicago Fire
Heath Pearce
Hansa Rostock
Jon Busch
Chicago Fire
Kyle Martino
L.A. Galaxy
Marco Velez
Puerto Rico Islanders
Miguel Gonzalez
New England Revolution
Kurt Morsink
Kansas City Wizards
Alex Yi
Dallas Burn
n
n
n
n
Features/
Facilities
For a complete list, go to www.imgacademies.com.
coachinG staFF
Tom Durkin
Director of Coaching &
Player Development
Derek Leader
Assistant Director
of Coaching &
Player Development
Giovanni Fernandes
Staff Coach
Scott Bowers
Goalkeeper/Coach
Jim Rooney
Staff Coach
Jared Vock
Staff Coach,
University of South Florida
Ian Martin
Staff Coach
Ferdi DeMatthaeis
Staff Coach
Tim Mulqueen
US Soccer U-17 GK Coach
Blaine Bott/
Heidi Goodrich
Strength &
Conditioning Coaches
2008 IMG ACADEMIES
the evolution oF iMG acadeMies
IMG Academies (IMGA) started with the
in 1978. In the ’80s, Nick and his staff built
the world’s most dominant tennis training
academy. In 1987, the NBTA joined IMG,
strengthening its international presence.
THE
SOCCER
ACADEMY
In the early ’90s, IMG, Bollettieri and
long-time Directors, Ted Meekma
and Greg Breunich, expanded the Academy
training and education philosophy
from tennis to multiple sports: golf then
soccer, performance training, baseball
and basketball.
Amanda Gatchel
Business Unit Manager
Dion Daniels
Soccer Operations
Taryn Morgan
Josh Lifrak
Mental Conditioning
Florida continues to grow. Today, the world’s
youth, collegiate, adult and professional
Swimming Academies, International
Academy Realty.
For More inForMation:
t: 800.872.6425
w: www.imgacademies.com
Evolution of
IMG Academies
area
6 miles from Sarasota/
Bradenton International
Airport; 45 miles south
of Tampa International
Airport
n 10 miles from beautiful
Gulf beaches
n 90 miles from Orlando
and Disney World
Jacksonville
n
Map
Orlando
the soccer acadeMy
IMG Academies
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Tampa
St. Petersburg
Bradenton/IMG Academies
Sarasota
Naples
Miami
Contact
Information
Endorsed Logo
Program Information
WELCOME TO THE
SOCCER ACADEMY!
soccer acadeMy hiGhliGhts
We offer rigorous, highly reputable training. Our program
creates an environment where players achieve success on
the field, in the classroom and in their personal lives.
n
Welcome
Letter
IMGA Soccer Academy, a Nike Premier
Club, provides youth with superior
coaching and the latest training programs,
at the best facilities in the country.
Since we opened in 1994, we have placed
24 players on the US National Teams.
We have 11 players on professional
club teams in MLS and Europe and have
won 2 Dallas Cup Tournaments (2005,
2007), 3 Tampa Sun Bowl Tournaments,
and 13 CDL League Titles (FYSA).
Our year-round program hosts boys
and girls (ages 12–19) of all levels.
n
n
n
n
n
n
n
Five-Day-a-Week Training
Technical, tactical, goalkeeping, mental and performance
World-Class Facilities
Seven Bermuda grass fields, strength/conditioning
facilities, video lecture halls
Competitive League Play (weekends)
CDL League (FYSA) and US Academy Development League (USSF)
Domestic/International Tournaments
Nike Friendlies, Dallas Cup, Raleigh Shootout (CASL),
Tampa Sun Bowl, Disney Classic, Orange Classic
Top Coaching Staff in the Country
USSF “A” License, national, professional, collegiate
and regional ODP coaches
USL Player Development League (PDL) and W-League
Train players for college and professional soccer
Nine-Week Boys/Girls Summer Camp (Ages 10 – 19)
Professional and College Teams Pre-season/Mid-Spring Training
US & foreign, 8 MLS and several top 20 collegiate teams
tom durkin
Director, The Soccer Academy
Michael Parkhurst
IMGA Soccer Academy player, 1997 – 2001
2005 MLS Gatorade Rookie of the Year
2006 MLS US Soccer Foundation Humanitarian of the Year
2007 MLS Defender of the Year
2007 MLS Fair Play Recipient
Section 3
residential ProGraMs
Academic Year
Full-Year Residency Program
1st Academic Semester
2nd Academic Semester
Dates
September – June
September – January
January – June
Flexible weeks of training are also available.
n
DAY
MONDAY
3:00-3:45 MCA
n
n
n
06/29–07/04
07/06–07/11
07/13–07/18
Series III: Open/Pro Season
Individual Skills/Energy Systems Development
Positional Play/Explosion & Acceleration
Group Tactics/Off-Ball Movement
07/20–07/25
07/27–08/01
08/03–08/08
TUESDAY
WEDNESDAY
THURSDAY
FRIDAY
SAT/SUN
Movement SoccerFitness Movement
Regeneration League&
TournamentMatches
suMMer Weekly schedule
4:00-5:45 MatchReview Technical/ Technical/
Tactical
&AnalysisField Tactical
Tactical
Training
&/orClassroom Training
Training
Review
Match
Tactics
FreeKicks
Morning/Midday
11:00-2:00PM
2:00-3:30PM
6:30-7:30
Weights
MON. Brkfst.
TechnicalTraining
Lunch/Relax
IMGAPerformanceInstitute(IPI)
TUE. Brkfst.
TechnicalTraining
Lunch/Relax
Speed/Agility/Quickness(IPI)
Weights
*MCA:MentalConditioningAcademy
*Movement:Speed/agilitytraining
Weights
*SoccerFitness:Trainingbyplayingsoccer
*Regeneration:Recoverytraining
suMMer caMP
Mental Conditioning
Enhancing psychological improvement – self-awareness,
confidence, motivation and discipline
The Academy attracts serious players for a three-week Academy
Series, each equal to year-round training. Players attend in any
order, picking the series best matching their needs, training
alongside the Bradenton Academics and Bradenton Athletics,
two of the USL’s top young teams.
Week I: Individual Skills
Techniques for insight/awareness
Nutrition Assessment
Proper nutrition for top performance
Week II: Individual Tactics
Positional play, better decision-making in each player’s role
College Placement Program
Attaining advanced education and playing soccer at the highest level
Week III: Group Tactics
Fusing individual/positional tactics in team play
Performance Institute
Speed, agility, quickness, strength, power and endurance
06/08–06/13
06/15–06/20
06/22–06/27
Series II: Advanced/Competitive
Advanced Individual Skills
Advanced Individual Tactics/Attack & Defense
Advanced Group Tactics/Positional Play
Note: Sunday arrival; Saturday departure
year-round ProGraMs
Attend Private School, Train Year-Round
The Pendleton School, Edison Academy, St. Stephens School,
Bradenton Prep tailored to the IMGA program
suMMer caMP dates
Series I: Advanced Player
Advanced Skills
Advanced Individual Tactics/Positional Play
Advanced Group Tactics
Full-Year Residency Schedule
(Schedule subject to change)
n
“You will not find better coaches in America
than at IMGA Soccer Academy. It prepared
me for life as a professional soccer player.”
game on IMG Academies is proud to offer the unique
game on program. It helps youth/elite athletes with social
skills, adult/coach interaction and college interviews.
These communication skills are invaluable for balance as
an athlete and as a person. Visit www.gameonmedia.com
for more information.
DAY
7:00AM
9:00-11:00AM
SUN. WED. Brkfst.
Technical/FunctionalTraining
Lunch/Relax
IMGAMentalConditioning
THU. Brkfst.
Lunch/Relax
TacticalBriefing
FRI.
Brkfst.
Lunch/Relax
Strength/Power(IPI)
SAT.
Brkfst.
RecreationalActivities
Lunch/Relax
RecreationalActivities(Departure)
Afternoon/Evening
DAY
3:00-4:00PM
4:00-5:00PM
6:00PM
6:30PM
SUN. Arrival&Orientation
EvaluationGames
MON. RecoveryTraining(IPI)
TechnicalTraining
Dinner
LeagueCompetition
TUE. TechnicalTraining
TechnicalTraining
Dinner
WED. TechnicalTraining
TechnicalTraining
Dinner
LeagueCompetition
LeagueCompetition
THU. GameDay
GameDay
Dinner
LeagueCompetition
FRI.
BeachTraining
BeachTraining
Dinner
SAT.
TechnicalTraining
Dinner
RecreationalActivities(Departure)
(Schedule subject to change)
38
Marketing Materials
IMG Academies general flyers
IMG ACADEMIES GENERAL FLYER – FRONT AND BACK
IMG ACADEMIES
PROGRAMS
Full-time Academy semesters
Short-time weeks
Holiday camps
Summer camps
Mini-weeks
n Lessons & customized sessions
n Team training visits
n Clinic tours
n Corporate outings
n Coaching symposiums
n Tournaments
n Family vacation visits
n Four-star condo/villa sales & rentals
n Academic Education (K-12)
n Language classes and university courses
n Golf memberships
n
n
n
WHERE PLAYERS TRAIN!
n
n
IMG Academies is universally acknowledged as the leading multi-sport
training and education, camp and academy organization in the world.
Located on a 300-acre campus in Bradenton, Florida, the Academies
encompasses the Nick Bollettieri Tennis Academy (NBTA), David Leadbetter
Golf Academy (DLGA), The Soccer, Baseball, Basketball, Softball and
Swimming Academies, The International Performance Institute (IPI),
IMG Academies Golf & Country Club, University of Miami (language
school/university courses), The Pendleton School, Academy Realty
and the Wellness Spa.
“When it comes to size, scope and star power,
IMG Academies...has no peer.”
Endorsed
Academy
Brands
FEATURES/FACILITIES
n
Sports Illustrated
n
Approximately 12,000 junior, collegiate, adult and professional athletes (including
families and corporate groups) from over 80 countries attend IMG Academies every
year to participate in a wide range of programs designed to meet their individual needs.
Participants in these programs receive instruction from over 100 expert coaches and
have daily access to the Academies’ world-class facilities and amenities.
n
300-acre IMG campus
A 30-acre double-ended driving range with target greens, sand bunkers,
chipping/pitching greens with Tiff Eagle grass, 2 covered hitting bays and
a new synthetic turf putting green
New 7,300-sq. ft. Golf Admin Building with putting studio, indoor hitting
bay, club fitting/testing facility, pro shop and numerous video rooms
35 hard courts, 16 clay courts, 1 red clay court, 4 indoor courts (20 lighted)
Baseball training complex with 2 pro fields, 3 in-field diamonds, 8 batting
cages and 4 mound bullpens
2 NBA regulation hardwood courts with 12 teaching stations
n 7 Bermuda grass soccer fields, with adjacent training area
n
n
Approximately 80% of the Academies’ full-time student graduates attend college, most
with some type of scholarship assistance. And everyone who periodically trains on-site
leaves IMG Academies a healthier and more complete athlete!
n
World-class Tennis, Golf, Soccer, Baseball, Softball, Basketball and Swimming
IMGA Golf & Country Club, a 7,000-yard, par 72 golf course
International Performance Institute (including physical and mental
conditioning, sports medicine, communications training, and nutrition
and regeneration programs)
n IPI Training Center: 10,000-sq. ft. weight room, multiple training surfaces:
artificial turf, natural grass, 4-lane track and training hill
n game on
n Bollettieri Sports Medicine
n Academy Realty
n The Wellness Spa
n Dorm housing
n 2 pools
n Recreation area
n Real estate options (Legends Bay, Legends Cove, Champions Walk, Bollettieri
Resort Villas and Residences and Academy Park Villas and Residences)
n Pendleton School (K–12)
n Physician on campus
n
n
“...the country’s most comprehensive playground
for athletes in training.”
n
Sports Illustrated
Many of the world’s top athletes have trained at IMG Academies. Just a sampling of
Academy alumni includes: Andre Agassi, Monica Seles, Jim Courier, Maria Sharapova,
Kei Nishikori, Tommy Haas, Pete Sampras, Nicole Vaidisova, Paula Creamer,
Julieta Granada, David Gossett, Sean O’Hair, Casey Wittenberg, Michael Parkhurst,
U17 Boys U.S. National Team, DC United, Chicago Fire, Aaron Sele, Pat Burrell,
Ryan Zimmerman, Rob Bell, Jason Varitek, Al Harrington, Chauncey Billups,
Jared Jefferies, Renaldo Balkman, Ricky Sanchez, Chad Pennington, Alex Smith,
LaDainian Tomlinson, Byron Leftwich, Eli Manning and more.
FOR MORE INFORMATION:
IMG Academies
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Supporting
Images
Section 3
Contact
Information
IMG Academies Logo
Supporting
Images
IMG Academies Logo
39
Marketing Materials
IMG Academies endorsed-brand flyers
DAVID LEADBETTER GOLF ACADEMY POSTGRAD FLYER – FRONT AND BACK
Subhead
Date/Year
Postgrad
2008 IMG ACADeMIeS
DAVID LEADBETTER
GOLF ACADEMY
Academy
Name
David Leadbetter and the worldwide network of certified DLGA instructors
have successfully trained many of the world’s top junior, collegiate and
professional golfers. DLGA offers a specialized, comprehensive program
geared toward preparing qualified golfers to compete on a collegiate or
professional level.
THE PROGRAM
The goal of the Postgraduate (Postgrad) Program is to improve a player’s
scoring ability by combining a competitive atmosphere of self-reliance,
responsibility and discipline with unparalleled training of the body, mind
and technique. It is a very unique and exciting program because nowhere
else can a player take a course specifically designed to make them a better
tournament golfer. Postgrad is an all-day program that runs Monday–
Friday, with an additional half-day Saturday morning. During that time,
the student receives instruction on the full swing, short game, putting
and specialty shots, plays three 18-hole rounds of golf at some of the
areas top courses, has a one-hour Mental Conditioning session and
attends our world-class International Performance Institute (IPI) for
up to five days. All of this is achieved in a group setting of an under
8:1 player-to-instructor ratio.
Endorsed
Academy
Brands
AddITIONAl INFO
Mental Conditioning This program is designed to teach the student to use his/her thoughts
and emotions to focus on the task at hand. The program also encourages the student to
focus on personal awareness, self-motivation, self-confidence, self-discipline, self-esteem
and interpersonal relationships.
Physical Conditioning The goal of IPI is to develop the complete golfer by improving
performance and by decreasing the risk of injury. This goal is achieved through the use of
golf-specific exercises including strength training, core training, injury prevention, functional
flexibility, energy system development, nutritional awareness and an overall understanding
of fitness and health.
Copy
Golf Facilities
Thirty-acre, double-ended driving range with target greens, sand bunkers, chipping
and pitching greens with Tiff eagle grass
n Two covered hitting bays
n New synthetic turf putting green
n On-site administration building with video rooms and club fitting services
n Access to IMG Academies Golf & Country Club, a private 7,000-yard, par 72 golf course,
as well as several of the area’s best public courses
n New in 2008 — 7,300-sq. ft. Golf Admin. Building, featuring a putting studio, an indoor
hitting bay with state-of-the-art biomechanics, club fitting/testing facility, pro shop
and numerous video rooms
n
See reverse side for additional info and pricing details.
Copy
Amenities IPI, Mental Conditioning, game on (communication skills development),
The Wellness Spa, Bollettieri Sports Medicine, Nutrition Institute, Academy Park Villas,
Academy Realty, University of Miami (language school and university courses), private
high school options, as well as local college, university and community college programs.
Other Dorms (18 and under), Academy Park or 4-star accommodations (over 18), dining,
pools, IPI facilities, Clubhouse, spa, pro shop, and all other Academy tennis, soccer, baseball
and basketball facilities.
PRIcING
Boarding (18 to 25 year olds)
$2,475/month
Non-boarding
$2,145/month
Note: Two-month minimum for monthly rates.
FOR MORE INFORMATION:
IMG Academies
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
Supporting
Contact
Images
Information
Section 3
Endorsed
Logo Lock-up
Supporting
Images
40
Marketing Materials
IMG Academies folder
IMG ACADEMIES FOLDER – OUTSIDE AND INSIDE
Endorsed and
Partner Logos
IMG Academies Logo
Website
IMG
ACADEMIES
Supporting
Images
ACADEMY PARK
J Legends Cove
K Legends Bay
L Champions Walk
M Golf Course
N Golf Clubhouse
A
B
C
D
E
F
G
Double-Ended Golf Range
Short Game Area
Baseball Fields
Academy Park Resort Villas
Soccer Offices/Locker Rooms
Soccer Fields
Academy Park Tennis Courts
(3 Hard Courts & 7 Clay Courts}
H Golf Offices
I Academy Park Residences
4
5
6
7
8
9
10
11
Adult Activity Center/Massage
Stadium Hard Court
Admissions/Executive/Basketball/Tennis
Stadium Clay Court
Mailroom
Bollettieri Resort Residences
Health Services
Junior Reception/Transportation/Proshop/Junior Cafeteria/
Bank/Sales/Operations/Snack Machines/Travel Offices
12 Junior Pool
13 Student Services/Computer Lab
IMGA CAMPUS
1
2
3
31 Hard Tennis Courts
9 Clay Tennis Courts
Sports Performance Center/Mental Conditioning/
Junior Recreation Center/game on
14
15
16
17
18
19
20
21
22
23
24
Basketball Courts
Sports Therapy
IPI Weight Room/Offices
IPI Turf Training Field
Indoor Tennis Center (4 Courts)
Pendleton/University of Miami
Pendleton Classrooms
Clubhouse Reception
Pool/Jacuzzi
Bollettieri Resort Villas
Wellness Spa
J
BOLLETTIERI BLVD.
K
A
SARASOTA BAY
H
N
I
D
C
E
B
F
G
M
L
IMG Academies Map
2
1
14
17
20
18
20
15
19
16
10
6
12
7
11
9
3
4
5
8
13
24
23
22
21
9
34th STREET WEST
netsales@imgworld.com
t: 800.872.6425
t: 941.752.2600
f: 941.752.2531
IMG Academies
Logo
Contact Information
Section 3
41
Marketing Materials
IMG Academies marketing materials color palette
There are specific color values associated with
each academy, specified at right. These colors
should be used in any IMG Academies marketing
materials as shown throught this section.
TENNIS
Dark
C
0
SOCCER
M Y K
53 100 72
R G
102 53
B
0
Light C
0
M Y K
48 100 0
R G B
248 152 29
C M Y K
79 0 100 75
G B
72 19
Light C M Y K
70 0 100 9
C M
100 46
R
0
Light C M Y
89 100 0
K
0
R G B
73 47 146
C
0
M Y K
20 100 56
Light C
0
M Y K
18 100 15
R G B
222 180 8
SWIMMING
Y
0
K
70
G B
46 86
Light C M
100 57
Y
0
K
2
Dark
R G B
0 103 177
C M
100 68
R
0
Y
0
K
54
G B
45 98
Light C M
68 34
Y K
0 100
R G B
81 145 205
IPI/FOLDER
M Y K
90 100 66
R G
111 18
Section 3
B
78
R G B
136 109 0
BASKETBALL
C
0
Dark
R G B
74 170 66
BASEBALL
Dark
G
0
K
58
SOFTBALL
R
0
Dark
C M Y
100 100 0
R
15
GOLF
Dark
Dark
B
0
Light C
0
M Y
84 88
R G B
240 81 51
K
0
Dark
C
0
M
0
Y
0
R G B
77 77 79
K
85
Light C
0
M
0
Y
0
K
60
R G B
128 130 133
42
Standards
Standards
Standards
SECTION 4
PG
IMG Academies name and logo trademark usage
43
Naming and trademark standards
44
Section 4
44
Standards
IMG Academies name and logo trademark usage
In order to maintain brand consistency, it is
important that the IMG Academies name be
used appropriately in text. It is also important to
retain proper trademark designation to uphold
trademark laws.
BRAND-NAME USAGE IN TEXT
TRADEMARK DESIGNATION
The name IMG Academies should be
used when referencing the company for
the first time. Subsequent mentions on
a page can use IMGA.
The appropriate trademark designation
must be used at the first mention of
the IMG Academies name in text and at
the most prominent use of the brand
name in a printed document.
Just as our logo should not be
altered, our name should also remain
unchanged.
» A
void using IMGA in the possessive,
as in ‘IMGA’s assets…’
» C
orrect use of the IMG Academies is
“IMG” in all caps and “Academies”
initial capped.
A trademark registration symbol ®
must always appear after the IMG
Academies name, and a trademark
notice ™ must always appear with the
Ascenders symbol. The ® and ™ are
included with the logo artwork and are
set in the Din font.
» C
orrect use of the IMGA name is in
all caps.
» F
or divisional designations/mentions
in text, please also utilize the IMG
Academies brand name, e.g.,
Section 4
...’The
Soccer Academy, part of IMG
Academies’
43
Standards
Naming and trademark standards
NAMING
TRADEMARKS AND COPYRIGHTS
Naming reaches across most organizations in the
company and touches both clients and employees.
It includes names for events, products, internal
programs and systems. IMG names and marks
are presented and marketed across all brand
touchpoints. Because our names and marks have
such a pervasive reach, it is critical to develop and
use them consistently with the IMG brand strategy.
The Marketing Team is here to help you develop
strategically sound names and marks that make
good business sense for both IMG and our clients.
A trademark is a word, name, logo or other ‘device’ (which can include, among other
things, color, sound or product configuration) that identifies a company’s products or
services and distinguishes them from others. A trademark may consist of a name only,
a design only or a combination of elements.
Please go to http://imgbrandmanagement for
further details.
While trademark rights may be acquired simply by using a mark on or in connection
with goods or services, IMG generally will apply to register the mark with the United
States Patent and Trademark Office (USPTO) to achieve maximum protection.
Significantly, US law allows an ‘intent-to-use application’ to be filed before a trademark
is used, and doing so is the preferred practice (to avoid, among other things, third
parties filing applications for the same or similar name after announcement of a new
brand, but before use). A name that is ‘merely descriptive’ may not be immediately
protectable as a trademark (even with an application filed), so it is important to get
appropriate input if a mark is viewed as significant and proprietary but potentially
lacking a high level of distinctiveness.
Copyright protects ‘original works reduced to tangible form,’ which basically means
any writings or designs put on paper, web sites or other material. Significantly, the
design element of a mark may be subject to both trademark and copyright protection.
The Trademark Group will also help determine whether to pursue registration with
the Copyright Office (in addition to trademark registration with the USPTO). If someone
other than an IMG employee develops any material, it is extremely important to address
the issue of ownership of copyright rights.
Unlike patent or copyright rights, which have a limited term, trademark rights continue
indefinitely as long as the mark is not abandoned (through lack of use) or permitted
to lose its trademark significance and become a generic term. Trademark rights can
be lost if a term becomes generic (e.g., escalator, cellophane, thermos, gold card and
yo-yo all once were valuable trademarks), and thus it is important that IMG and its
licensees use trademarks consistently and correctly.
Please refer to http://imgbrandmanagement for further details on the trademark process.
Section 4
44
Brand Approval Process
and Creative Development
Guidelines
Brand Approval Process and Creative Development Guidelines
SECTION 5
PG
Logo creation and naming
45
Creation of IMG-branded ads and collateral
46
Web site development and vanity URL creation/approval
47
External and internal communications guidelines
48
Contact information
49
Logo creation and naming
Please go to imgbrandmanagment.com
for more details.
As a corporation, IMG owns these logo marks, and
these logo marks become part of our intellectual
property. As these assets become part of the IMG
brand, they must be protected rigorously and
consistently. These logos and marks must also
be used in a proper and particular manner that
is established by formal guidelines from the US
Patent and Trademark Office.
Section 5
STEP 1
STEP 3
For all projects that require a new
IMG company or affiliate company
logo for a particular project, all logo
creation must be routed through IMG
Creative — see contact information on
pg 49 for project initiation.
All new logos must also have proper
brand guidelines created as a
supporting document to provide brand
direction to internal and external
partners. IMG Creative will work with
your team to develop these guidelines.
Project details: Please include all types
of usage, applications, sizing and color
requirements.
STEP 2
STEP 4
If you or your team has already
developed a name or logo/mark for
a project, all files must be routed to
global IMG Marketing for review and
approval. IMG Marketing will facilitate
coordination of review and approvals
with IMG Legal counsel.
Timing: Creation of a logo, mark or
name requires a minimum of 4 weeks.
If multiple parties and external clients
are involved in the approval process,
please allow a minimum of 6–8 weeks.
Please plan your project requests
according to this time frame in order
for IMG Creative to allot the appropriate
amount of time and get the project into
the project queue.
45
Creation of IMG-branded ads and collateral
Please go to the IMG Creative tab on
http://imgbrandmanagement for more
details and to see an inventory of current
ads (coming soon).
Examples of ads and collateral include:
» Program journal ads
» Event program ads
» Congratulatory ads
» Trade journal ads
» Hospitality ads
» Catalog ads
» TV and radio spots
» Brochures
» Direct-mail pieces
» Folders
STEP 1
STEP 3
All ads and company collateral that
require the IMG brand (e.g., logo or
name usage) or mention/highlight the
IMG brand, even if divisionally based,
must be created by IMG Creative and
approved by IMG’s Executive Creative
Director and Global Chief Marketing
Officer, to maintain brand consistency in
tone, design, voice and imagery.
IMG Marketing will also coordinate
with all client managers internally
to get approval to use their clients in
marketing materials.
Logistic details: Please include all
specs for ads and collateral, including
size, publication information and any
other requirements. Please see contact
information on pg 49 for project initiation.
STEP 4
Timing: Please allow 3–4 weeks prior
to materials’ deadlines for creation
of an ad (not including alotted time
for third-party usage approvals if
applicable). Please allow a minimum of
4–6 weeks for creation and production
of collateral materials.
STEP 2
IMG Legal counsel also must approve all
ads and collateral, specifically if the ad
or collateral piece utilizes logos, photos
or marks from other properties. IMG
Marketing will coordinate the approval
process with IMG Legal counsel.
Section 5
46
Web site development and vanity URL creation /approval
Please go to http://imgbrandmanagement
for more details.
Section 5
STEP 1
STEP 3
IMG’s Senior VP of Corporate
Communications and IMG’s Global
Chief Marketing Officer must approve
all development and creation of IMG
divisional or event-based web sites.
All event web sites that IMG owns must
have the proper IMG branding on them,
including the ‘An IMG event’ logo.
STEP 2
STEP 4
In order for a divisionally based web
site to be created, there must be clear
business rationale for the site in order
for a new URL to be created.
Please contact IMG Creative (see contact
information on pg 49) to initiate any of
these project needs.
47
External and internal communications guidelines
Please go to http://imgbrandmanagement for
more details.
As IMG continues to increase its visibility around
the world, it is imperative the company adhere
to a unified communications policy to effectively
manage the media-relations aspect of our brand.
The following guidelines are not intended to
restrict ordinary business communications or to
inhibit IMG’s day-to-day business activities, but
are in place to ensure the company speaks with
a single voice and that members of the media
are provided with consistent messaging.
PRESS RELEASES
» A
ll press releases must be
approved by Jim Gallagher, Senior
Vice President, IMG Corporate
Communications (see contact
information on pg 49) prior to
distribution.
» C
orporate Communications and
publicity departments at IMG’s
various business units will assist in
drafting and public distribution of
all press releases.
All IMG employees must obtain approval
from their supervisor or respective publicity
department prior to engaging in the following
press-related activities:
» R
ecognizing that some news
announcements occur on short
notice, please notify Corporate
Communications about pressrelease activity as early as possible.
» Communicating with members of the media
» If you are contacted about
» A
greeing to participate in speaking
engagements/panels/seminars
Section 5
participation in a third-party press
release or asked to add an IMG
quote or boilerplate to a press
release, please contact Corporate
Communications.
» P
lease do not contact a member of
the media regarding a press release
(including offering exclusives
or committing to interviews)
without consulting Corporate
Communications or your publicity
department.
INTERNAL COMMUNICATONS
» P
lease contact Jim Gallagher,
Senior Vice President, IMG
Corporate Communications (see
contact information on pg 49) to
request an internal or employee
communication.
» P
lease provide all relevant information
with your request (for example, nature
of the announcement, client name,
event, award, program date, time and
channel).
48
Contact information
For all brand approval and requests, please contact the
following IMG staff:
For all internal and external communication requests,
please contact:
IMG MARKETING
IMG ACADEMIES
USA /AMERICAS & EUROPE/ASIA
Scott Corbus
Chirs Ciaccio
Jim Gallagher
Brand Manager, IMG Marketing
e s cott.corbus@imgworld.com
p 212 774 4436
e c hris.ciaccio@imgworld.com
p 941 752 2504
Senior Vice President
IMG Corporate Communications
e jim.gallagher@imgworld.com
p 212 774 4419
Susan Kruglinski
Director, Creative Services
e s usan.kruglinski@imgworld.com
p 212 774 4433
Section 5
49

IMG Academies 2009 Brand Guide

Transcription

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