Jazzy`s opens doors in Towne Square

 MARCH EVENTS
2
4
Board of Directors
215 D Street
4 pm
Design Committee
215 D Street
8 am
Jazzy’s opens doors in Towne Square
Economic Restructuring
215 D Street
1 pm
Music, especially jazz, has always been an important interest for Steven Mattoon, owner of
Jazzy’s in Towne Square. “A number of years ago,” he says, “my wife, Clarice, and I started looking for a place for a small jazz bar, preferably downtown.” When they learned that the owners
of Towne Square at Fifth and Main were open to dividing the large bar/restaurant into two
establishments, it seemed like the perfect size and location for what the Mattoons envisioned as
Jazzy’s.
Promotions
215 D Street
4pm
5
FM Producer Meeting
1239 Idaho
Brammer Bldg
6 pm
13 St. Patrick’s Day
Celebration
Brackenbury Square
12 - 3 pm
St. Patrick’s Day Pub
Crawl
Participating Pubs
3 pm
18
Design Committee
215 D Street
8 am
16
Farmers Market
Main Street
3 - 8 pm
25 Small Business Seminar
Tribune Conf. Room
8 - 10 am
30
M A R C H 2 0 1 0 Farmers Market
D St. Parking Lot &
Brackenbury Square
2 - 6 pm
The interior of Jazzy’s has been renovated and redecorated. The brick walls and stucco walls
and terra cotta floor tiles, as well as the open staircase and beautiful walnut-finished bar, have
remained intact, but several other
changes have updated and refined the
environment. The color scheme is
now Tuscan yellow and brown, and a
bandstand and small cottage-like storage space has been added. The enormous kitchen that had served the restaurant space previously now is split
in two, while new bathrooms and an
office space upstairs are reached by an
open semi-spiral stairway. For artwork, Jazzy’s has framed cover art
from classic jazz albums.
Jazzy’s has comfortable surroundings
and is especially inviting for a gettogether after work, a place to gather and listen to music, or to drop by for a glass of wine or
beer before ending an evening out. “Most people want to go out and relax with friends and have
a glass of wine or beer or some coffee and listen to music and we want to provide a place for
them to do just that,” says Mattoon. “We are very excited to open the doors to Jazzy’s after so
many months of preparation. I am sure our customers will find our wine and microbrew selections refreshing and our prices reasonable. We also have appetizers, such as a nice cheese plate,
a hummus and pita plate, chips and salsa, and a plate
with a selection of olives and nuts and pita chips. On the
sweeter side, we have biscotti and are looking into having an offering of a dark chocolate to accompany a more
dessert-type wine or a cup of French Roast coffee.”
Jazzy’s Owners Clarice and Steven Mattoon
Jazzy’s has music Wednesday through Saturday from
7:30 p.m. to 9:30 p.m. Steven and brothers Jerry and
Colin play straight-ahead but quiet jazz. Plans for a Jazz
Venue Night for Tuesday nights are being made. This
will allow local jazz musicians to come and perform,
share music and socialize.
Visit Jazzy’s from 5:00 - 10:00 p.m. Tuesday through
Thursday and 5:00 - 11:00 p.m. Friday and Saturday at Towne Square, located at 504 Main
Street Suite 202, Lewiston, Idaho 83501. Contact Jazzy’s at 743-1080.
PAGE
The Downtown Dish
2
BOARD
OF
DIRECTORS
by Sascha Albrecht, BDL Executive Director
Herb Boreson
The Diamond Shop
President
It’s an exciting time in downtown Lewiston. BDL is continually building momentum in its
quest to revitalize the downtown corridor through the use of the Main Street Program.
Downtown and waterfront development are major components of the city’s strategic plan. The
wheels are in motion to develop each of these areas. In the future, this corridor will be a destination, much like our neighbors in Walla Walla and Coeur d’Alene, both communities that
have implemented the Main Street Program.
John Roy
John Roy & Associates
Vice President
It is with this vision that BDL approached the library board about making the Cornerstone
Interiors building at 5th and D Streets its new home. Here are just a few reasons to support our
proposal:
Steve Watson
City of Lewiston
Secretary/Treasurer
Vikky Ross
Morgan’s Alley
Past President

Parking is readily available at this location. There are 4 spaces on site, 17 spaces on the
adjacent three street frontages and 44 in the adjacent Historic municipal lot. Within one
block in any direction are another 79 on street spaces. Most of the spaces have no time
limit, a few have a 3 hour limit. Adjacent property owners have underutilized private lots
that may be available for lease.

The property is located within an income eligible area for expenditure of Community
Development Block Grant funds, awarded annually to the City and have averaged about
$260,000 in recent years. A variety of activities could be financed with these funds such as
energy and accessibility upgrades, building purchase or infrastructure. There are
requirements for using these funds such as job creation and/or service to low-moderate
income persons. This property is within easy walking distance of the homeless shelter/
transitional housing operated by the YWCA.

The property is located within the Downtown Urban Renewal Area. With a plan amendment, tax increment financing could be used to benefit the library. Any library project
would be competing with other projects for the funds, currently estimated at $305,000
annually.

The building is in close proximity to both the LCSC Center for Arts & History and the
Nez Perce County Museum. The building is positioned by downtown’s latest large-scale
rehabilitation effort in Towne Square, which will soon be bustling with new businesses.

Cornerstone is a historic building that has been well maintained. Reuse of this building
would not only be better for the environment but would also be well received by the
community, as opposed to building a new facility.

Why not select a location in the orchards, closer to the population base? The library is in
the Orchards now. Most people drive, very few walk to it. The reality is that we live in a
mobile society. Our transit system is underutilized; this could be a great opportunity to
encourage use of this system. There could be a possibility of keeping a satellite branch in
the Orchards.

Second level housing is a growing trend in downtown Lewiston, and LCSC has more than
100 students residing in Clearwater Hall. Not only would the library be in walking distance for residents, but also for hundreds of employees.

Downtown is the heart of a community. Having the library as an anchor in downtown
would strengthen the community fabric, by increasing downtown Lewiston’s authenticity
and connecting to our historical roots.

Having a library in the downtown district improves business as much as 40% in increased
activities, traffic and sales volume. A downtown library serves as a strong anchor in
knitting together offices, retail and residential living.
Donna Dickeson
Art & Frame by D&J
at Klings
Member
Wayne Hollingshead
Lewiston Tribune
Member
Bill Miller
Lewiston Historic Society
Member
John Roy
John Roy & Associates
Member
Joe Strohmaier
Land Title of Nez Perce Co.
Member
Angela VanTassel
Wells Fargo Bank
Member
Michelle Witthaus
Northwest Media Productions
Member
STAFF
Sascha Albrecht
Executive Director
Surf It! www.beautifuldowntownlewiston.org
Beautiful Downtown Lewiston Members
Thank you for supporting us in 2010
Corporate Sponsors
Avista Corporation
City of Lewiston
D.A. Davidson
Harry Ritchies Jewelers
Land Title of Nez Perce Co.
Lewis Clark Plaza
Port of Lewiston
Business Sponsors
Advantage Advertising
Alexander Investors
Always a Bride
Art & Frame by D&J at Klings
ArtBeat, Inc.
B & I Computers
Bott & Associates
Bridal Path
Media Sponsors
Cannon’s Building Materials
IdaVend Broadcasting
Century 21 Beutler & Associates
KOZE AM/FM
ChangePoint
Lewiston Tribune
Coldwell Banker Tomlinson Associates
Northwest Media Productions
CornerStone Interiors
Pacific Empire Radio
Digital Barn Productions
Follett’s Mountain Sports
Key Sponsors
Hahn Supply & Rental
The Deluxe Deli & Ballroom
IdaVend Broadcasting
The Diamond Shop
Edward Jones Investments/Scott Arnone Image Design Center
Interiors, Etc!
H&R Block
Intermountain Claims
Headmasters School of Hair Design
Jazzy’s
Idaho History Tours
Joe Hall Ford
Idaho Impressions
John Roy & Associates Advertising
Inland Cellular
K & G Construction
Main Street Grill
KOZE AM/FM
Morgan’s Alley
Kluss Appliance
Stonebraker McQuary Insurance
Largent’s, Inc.
Valley Vision
Lewiston Tribune
My Architect, LLC
Northwest Media Productions
Pacific Empire Radio
Pacific Steel & Recycling
Paulucci’s
Printcraft Printing
Pure Magic Media Creations
Ridinger’s Photography
St. Joseph Regional Medical Center
Shinn Reimers
Simple Reflections
The Stained Glass Co.
Tri-State Outfitters
Sylvan’s Furniture
Thompson’s Auto Sales
Tom Woods Insurance
The Traditional Sportsman
Twin River National Bank
US Bank
USKH
Wells Fargo Bank
Zions Bank
Non-Profit
Clarkston Chamber of Commerce
Community Action Partnership
LCSC Center for Arts & History
Lewiston Chamber of Commerce
Lewiston Historical Society
Family
Steve Forge
Dan & Cindi Mader
Steve Watson
A Big High 5
to Sarae Boyer,
Pure Magic Media
Creations,
the recipient of
“Best in Category
for Non-Profit
Poster” Hammy
Award for the 2009
Alive After 5 poster.
Nice work, Sarae!
GET INVOLVED!!
Shape the future of downtown,
join a committee:
Design
Promotions
Economic Restructuring
PAGE
4
From the Board...
As I walk to work at the
Tribune from my home on
Normal Hill, I wonder what our
downtown could look like in
five years.
“I pass Northwest
Media and think to
myself that this
building is the model
for what downtown
Lewiston should look
Landmarks such as the
Lewis Clark Hotel, the Bell
Building, Morgans Alley,
and Town Square are or
soon will be going through
varying degrees of remodeling as the owners continue
to invest in our downtown.
Work continues on the
demolition of the Twin Cities pea processing plant. The
removal of these buildings
will give a potential developer a clearer picture of
what the 10 acre parcel
could become. This site is
really the key to future development downtown.
Walking down Prospect I am
impressed with the entryway
art welcoming visitors to
Lewiston. A little further down
Main Street, I pass Northwest
Media and think to myself that
this building is the model for
what downtown Lewiston
should look like.
The vacant lot on the corner
of 5th and Capital streets has
been placed under contract
with the intention from the
potential buyer to erect a
new office building. Later
this spring, the Center for Arts
and History will return to its
former downtown location on
the corner of 5th and Main.
Town Square is experiencing
rebirth with major renovation
and a new vision of what the
fine old building can become.
These activities are just the
beginning of the resurgence
you will see in our downtown
in the coming months.
Downtown Lewiston is turning a new page in her 150 year
career with an opportunity to
become something special with
new property owners, new
businesses and a new vision of
where it's going.
Wayne Hollingshead
Lewiston Tribune
Board Member
like.”
Follow It!
Be a BDL Fan on
!!
Training Opportunity for Farmers Market
“Consumers are
increasingly looking
for new options to
purchase fresh local
products from the
farmer...”
The number of farmers
markets in Idaho has more
than doubled since 2006!
With the number and size of
markets growing and more
customers visiting farmers
markets every season, there
is much potential to be
captured. The Idaho State
Department of Agriculture
is partnering with the University of Idaho Extension,
College of Southern Idaho,
Three Rivers RC&D, and
local markets to provide
training for markets in the
areas of marketing, promo-
business planning, markets and
vendors can meet consumer
Lewiston’s nearest workshop demand and expand their sales
is in Moscow, ID on Saturat the same time.”
day March 13, from 8:30amIf you are involved in a farmers
4:00pm at the 1912 Center
market in any capacity or are
“Consumers are increasingly considering becoming involved
looking for new options to
in the future, you should plan to
purchase fresh local products attend this valuable training.
directly from the farmer and Pre-registration is required and
truly enjoy supporting local the cost is $20 per person
businesses in these current
(lunch is provided). For more
economic times,” says Lacey information contact Lacey MeMenasco, Trade Specialist at nasco at the Idaho State Dethe Idaho State Department partment of Agriculture at
of Agriculture. “By enhanc(208)332-8538, or
ing their marketing and
lacey.menasco@agri.idaho.gov.
tion and business planning.
Every dollar
a community
uses to support
its local Main
Street Program
leverages
an average of
$25.76
in new
investments.
Weather the economy, strengthen your business
BDL presents the final workshop in a series, made possible through our partnership with the LCSC Small Business Development Center. “Future Growth for Your Business” is the sixth, and final, seminar in this series, aimed at sharpening sound
business skills.
On March 25, learn about how weathering this economy can strengthen your business, preparing you for even greater success in the future. Attend the seminar, free of charge!
This seminar, sponsored by Land Title of Nez Perce County, will be held at the Tribune conference room in the press building, on Thursday, March 25, from 8 - 10 a.m. The Small Business Development Center provides all curriculum.
Please RSVP by March 17.
For more information, or to RSVP, contact Sascha at (208) 790-1148 or sascha@beautifuldowntownlewiston.org.
Use the “Voice of the Customer” to grow your business
I wanted to share some simple research
alternatives for small businesses. These
techniques will help your business
owners implement "TLC" – not the
traditional 'tender loving care' – but
rather "Think Like a Customer." Being
able to "think like a customer" should
be the goal of every retailer.
One of the most effective ways to position or re-position a specialty business
for continued growth is to use customer insights and ideas when developing future growth strategies. These
simple market research techniques will
enable retailers to "use the voice of the
customer" to grow their businesses.
Key questions that business owners
need constantly to ask in order to
achieve a "TLC" mentality are:
 Why would potential customers
want to do business with you?  What are you doing to ensure
they'll do business with you tomorrow?  How do your customers perceive
the value you offer?  How would they define the value
proposition of your business?  Are you fulfilling the promises you
make to your customers every day?  Are you respectful of customers'
time in every phase of your operation?  Would your customers agree that
you are not just meeting their expectations, but exceeding them?  Are your policies always sensitive
to retaining customers over the
long term?  What do you consider your competitive advantages?  Are you there when they need you,
i.e., hours, e-mail access, etc.? As business owners develop their market research strategy, they need to remember these three key points:
 Research people, not things.  Research is a tool, not a weapon.  Research is about people, not statistics. Mystery Shop Your Businesses
An essential part of identifying why
sales "aren't happening" in a business
is to evaluate the sales staff's activities. One of the simplest and most cost
-effective ways for a business owner to
learn about the staff is through a
"mystery shopping" program. Mystery shopping is an effective way to
get rich feedback about how customers are really "being served."
Business owners should select shoppers to visit their stores incognito,
posing as a browser, an avid buyer, a
first-time visitor, and so on. By using
mystery shoppers, your business owners will learn exactly how their customers are being treated – as opposed
to the way they should be treated.
Store owners and managers are continually shocked and appalled by reports of mystery shopping experiences. The old adage "when the cat's
away, the mice will play" holds true to
an amazing degree. Get your business
owners to test the effectiveness of
their employees by doing periodic
mystery shopping checkups. Managers who do this find endless ways to
improve service.
Also, it's great to "catch" employees
doing things right; and when they do,
to reward them accordingly. Excellence in customer service is not blind
to evolution – it has to be managed.
Start a Mystery Shopping Program
Retailers can hire companies that offer
this service, or simply hire someone to
shop for them. If a shop owner hires
an individual, he or she should set
clear parameters of what to measure
and spell out the company's philosophy on how customers should be
treated.
Each store owner should create a
shopper's report with specific, detailed
questions that will guide the retailer
toward correcting problems (see below). Have the mystery shopper visit
the store several times over a specific
period.
The mystery shopper should present
himself or herself in several guises,
i.e., well dressed, shabbily dressed,
making a purchase, making a return,
etc. Telling staff about the mystery
shopping program in advance can be a
great short-term stimulus to sales. Employees will constantly be guessing
whether a customer is the shopper and
will be on their best behavior.
Here are some useful questions for a
mystery shopping report form:
Were you approached or acknowledged by a salesperson?
If "yes," approximately how long did it
take?
If "no," approximately how long did
you roam before asking for help?
When you said you were "just looking," did the salesperson encourage
you to do so or create a sense of rapport?
If "no," what did the salesperson say
and/or do?
Did the salesperson ask you any
questions about your needs before
demonstrating merchandise?
If "yes," what questions did they ask?
Did your salesperson seem attentive
to other customers in the store
while he/she was waiting on you?
What was your overall impression of
this store, based on your experience
with this salesperson?
Other observations can be included
regarding visuals, cleanliness, merchandise assortment, etc.
Reports from several mystery shoppers
are needed to get a valid sample. Once
the reports are compiled, store owners
can use the findings to improve the
sales and service skills of their staff.
Nor should they stop with their own
stores. They need to mystery shop the
competition as well! Is there someone
who is attracting the target customers
of your downtown business? Find out
why!
Happy retailing!
By Margie Johnson | From Main Street
News | May-June 2009 | 261