CEDS Implementation Guide
Transcription
CEDS Implementation Guide
Lassen County CEDS Implementation Guide Photo courtesy of Joel Rathje Photo courtesy of Joel Rathje Photo courtesy of Joel Rathje Photo courtesy of Joel Rathje Connecting Assets with Opportunities Funded by State of California Community Development Block Grant Program (CDBG) Planning and Technical Assistance Grant 2 012 Introduction Over the years, Lassen County, City of Susanville, and other organizations have invested time and money in developing strategies and plans for economic development and tourism. Unfortunately, ensuring a sufficient and consistent level of staffing and budgets committed to implementing these plans has been a challenge. The Lassen Economic Development Council (LEDC) is an ad hoc committee comprised of key community stakeholders. The organization’s purpose is to work on issues and constraints to economic development. The LEDC had identified some projects that were being moved forward. However, there was no current comprehensive economic development plan for the county. With funding from the State of California Community Development Block Grant program the County decided to update their 2004 Economic Development Strategy and believed this was also an opportunity to strengthen and support the LEDC’s mission. The County requested and LEDC accepted to take the lead on creating a Comprehensive Economic Development Strategy (CEDS). The CEDS (a separate document from this Implementation Guide) outlines three priority initiatives identified by LEDC and the CEDS committee — Attracting Visitors, Growing Local, and Enhancing the Traded Sector. The CEDS was delivered to and accepted by the Lassen County Board of Supervisors; it provides recommended actions and resources for moving initiatives forward and measuring progress. Implementation Guide This Implementation Guide was developed specifically for LEDC to assist them in executing their areas of responsibility as outlined in the Lassen County CEDS. This Guide along with its corresponding appendices is a companion piece to the Lassen County CEDS. For each initiative, there is an implementation matrix to help LEDC identify and monitor: Champions Action Teams Pledges provided by CEDS committee members Initiative 1 Attracting Visitors Initiative 2 Growing Local Packaging and Promotion Place Making Underutilized Assets Leverage Business Opportunities Business Opportunities Initiative 3 Enhance Traded Sector Readiness Estimated budget Milestones and due dates Resources, samples and templates (Appendix) Clean Tech Community Pool Business Assistance Lassen County 2012 CEDS Implementation Guide Page 1 Launching the Plan Right now the most critical portion of the Lassen County Action Plan is Getting Organized. By concentrating on these organizational action items, many of which are just one-time items, the LEDC will be firmly established and prepared to move forward on the additional initiatives. The first section of the Guide is therefore designed to assist LEDC with kicking off the initial 30-60-90 days — Getting Organized. Then the group should be prepared to begin moving to planning and executing initiatives and monitoring progress to ensure success. Using the Implementation Guide Detailed step-by-step actions are presented for each of the three initiatives. Most likely these will not be implemented consecutively. But with the Champions, Action Teams, and proper resources in place, multiple activities should run simultaneously with good organization. The Guide can be copied and sections distributed to those Champions and Action Teams responsible for various sections. This will equip the Action Teams with the information and resources to manage implementation. All pieces of this Guide have been delivered in both print and electronic format. It is intended to be a dynamic, working document that is updated, expanded upon, and revised as successes are achieved, resources become available, and situations change. Lassen County 2012 CEDS Implementation Guide Table of Contents 30-60-90 Day Launch Schedule ...................................................... 3 Attracting Visitors ........................................................................... 8 Growing Local ............................................................................... 13 Enhancing the Traded Sector ........................................................ 21 Appendix 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Lassen CEDS Contact Database AmeriCorps Program Information & Application Potential Funding Resources Champions Action Teams & Pledges / Individual Pledge Sheets Performance Measurements LLTT Outdoor Recreation Tourism, Marketing Checklist, Marketing Plan on a Page, Annual Events Media Kit Checklist, Press Release Format & Tips Property & Building Assessment Form Sample Tool Box & Façade Programs Indoor Farming Information Sample Scope of Work for Retail Market Assessment RFP Local Preference Policy – Monterey and Truckee Website Data Tables Building and Site Inventory Sheet Websites of Interest 25 Immutable Rules of Successful Tourism PRSEC Rec & Tech Collaboration AB-1616 Cottage Food Operations Launch Schedule Management Form Page 2 Lassen County 2012 CEDS Implementation Guide Page 3 30-60-90 Day Launch Schedule Use the following “Launch Matrix” and the accompanying forms and templates in the Appendix as a guide to getting organized and getting started.1 First 30 Days First 60 Days First 90 Days LEDC: Update the organization’s mission to reflect the leadership role. LEDC: Define the role of the steering committee, Champions, and action teams using pledges as basis. LEDC: Develop guiding principles (e.g. how to manage implementing CEDS Action Plan, coordinate members and action teams, funding, etc.; for example MOU with an administrative entity for grants, managing funds, etc.) LEDC Organization LEDC and County: Agree to remain an ad hoc council and that LEDC be the lead for managing and guiding implementation of the Action Plan with involvement of both the County and City of Susanville. If necessary, enter into a formal MOU with the County that details roles, responsibilities, commitment, etc. LEDC and County: Agree to act as the County’s visitor bureau for promotions though not to formally organize as such. LEDC: Adopt the CEDS Action Plan as the organization’s core work plan. CEDS Action Plan LEDC: Send the full plan to all stakeholders 2 involved in creating the CEDS. LEDC: Accept the Lassen County Comprehensive Economic Development Strategy (CEDS). Action (motion or resolution) should be reflected in organization’s meeting minutes. LEDC and County: With County staff (J. Aguilera) assistance, post CEDS Action plan for the required 30-day public review by posting it on website(s), and making it available for viewing at County and City front desk. 1 2 LEDC: Make formal presentation to the City of Susanville. County: Hold public hearing for CDBG. Appendix 19: Launch Schedule Management form/template to assist in determining lead person, resources, and target date(s). Appendix 1: CEDS Committee and participants e-mail list Lassen County 2012 CEDS Implementation Guide Page 4 First 30 Days First 60 Days First 90 Days Administrative LEDC and AFWD: Submit application to 3 AmeriCorps for an intern. County: Provide additional CDBG/Loan 4 Management training for county staff. LEDC: Request administrative assistance from AFWD, particularly in setting up and managing a Lassen Opportunity Fund and submitting applications for internships. LEDC: Request assistance from regional organizations (e.g. NoRTEC) for help in launching the plan. City: Update housing element. City: Adopt reuse plan (when CDBG issues standard plan). LEDC: Flesh out details for developing a Lassen County Opportunity Fund, e.g. who will administer, in-kind or fees to administer, MOU, how funds are to be accessed and by whom (i.e. do Action Teams request funding). LEDC: Set a target dollar amount for the fund 6 (recommend $110,000). LEDC, City, County: Negotiate for monies to seed the Opportunity Fund and create annual investment. LEDC and Administering Agency: Prepare and adopt guidelines. LEDC: Meet with key stakeholders to present goals, plans, receive pledges and understand the deliverables they wish to see for their investment. Lassen Opportunity Fund LEDC or Admin Agency: Begin monitoring resources to identify grants to apply for; including researching methods of online fund 5 raising. LEDC: Submit request to County to use staff to help write grants for projects. 3 Appendix 2: AmeriCorps application Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC). 5 Appendix 3: Potential funding sources. 6 Standard funding for economic development is a minimum of $4.50 per capita with 40 percent of the funding used for marketing. Recommended goal for the Lassen Opportunity Fund is $110,000. Because of the capital projects in the plan, another $100,000 should be in reserve. Capital development projects and the business assistance activities are funded from local, state, federal resources. 4 Lassen County 2012 CEDS Implementation Guide Page 5 First 30 Days First 60 Days First 90 Days Action Teams LEDC: Organize the Action Teams based first on 7 the pledges received. LEDC: Review Implementation Matrix, identify potential Champions and additional Action 8 Team members required for each initiative. LEDC: Agree who will contact potential Champions and additional Action Team members for interest and commitment. Establish timeline for making contact and reporting back to LEDC. LEDC: Update Implementation Matrix with confirmed Champions and Action Team members. Add contact information. LEDC and Champions: prioritize tasks in the CEDS Action Plan. Agree on individual responsibilities, estimate budget, resources, timeline, milestones. Monitor Progress and Performance LEDC: Determine specific performance measurements to be monitored, how often, by 9 whom, the methodology and source(s) of data. Annually: LEDC Action Teams: collect data according to agreed-up schedule (monthly, quarterly, semiannually, or annually). LEDC: revise plan, priorities, and Action Teams if and as necessary (annually). 7 Appendix 4: Pledges from CEDS Committee members. The Champions and Action Team members noted in each of the Initiative Matrices were proposed by the CEDS Committee at the August 29 work session; people and organizations proposed need to be contacted to accept; where necessary additional Team members may need to be added. (See Appendix 4) 9 Appendix 5: Suggested performance measurements. 8 Lassen County 2012 CEDS Implementation Guide Page 6 Lassen County 2012 CEDS Implementation Guide Page 7 Attracting Visitors Proposed Champions & Action Team10 Estimated Budget11 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr 4Qtr PACKAGE, PROMOTE, GENERATE TRAFFIC – Marketing12 LEDC: Adopt Lassen Rec & Tech as local brand and participate in Lost Sierra’s regional branding.13 LEDC $0 LEDC: Prepare a Marketing Plan that leverages existing events, assets14 LEDC, LLTT, Chamber, BLM Minimal LEDC: Contract with a creative team to establish a marketing-oriented splash page that serves as an entry point for all organizations. Page should direct people quickly and easily to: maps, calendars, event information, tourist blog. Estimate includes a mobile version of website, some mapping work, photos, blog feature, etc. 15 LEDC, PSREC <$20,000 LEDC: Determine who will manage website/page, keep data current, oversee tourist blog, etc. Provide training on content management system (CMS). LEDC, PSREC Staff time LEDC: Launch website with media event.16 LEDC, all partners $250 (media kit) LEDC and County: Lease billboard(s) to promote events and Lassen County LEDC $500 design $1500-$1800 (splash page) $30-$50,000 (full website) month lease County: Update County maps. Include bike trails and visitor information. County, LEDC County staff 10 Appendix 4: Champion and Action Teams worksheets, pledges Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward. 12 Appendix 15: Sample “Best of “ cities, events 13 Appendix 17: PSREC Concept Paper, Rec & Tech Collaborative 14 Appendix 6: Marketing Plan template(s); LLTT Tourism Strategy; Inventory of Lassen County annual events 15 Recommend MC2 Design Group for website, mobile version, and creative materials; samples of their work: www.lassenparkfoundation.org, www.butteyouthnow.org and www.gsrma.org 16 Appendix 7: Media kit checklist. 11 Lassen County 2012 CEDS Implementation Guide Page 8 Attracting Visitors Proposed Champions & Action Team10 Estimated Budget11 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr PACKAGE, PROMOTE, GENERATE TRAFFIC – Extend the Stay LEDC Action Team: Contact (with intent to recruit) a nationally-recognized recreational and/or bicycle event. Determine requirements, expectations, roles and responsibilities, cost, available dates, etc. for participating. Minimal LEDC Action Team and County: Identify suitable location and pursue commitment from property owner. TBA LEDC Action Team: Determine resources and budget required for site preparation, advertising, etc. per agreement with national organizers. TBA LEDC: Determine if and when event in Lassen County is feasible. $0 LEDC: Pursue funding to support event. TBA LEDC Action Team: Pursue commitments from hotels, motels, campgrounds to offer packages; and from other local businesses to participate. $0 (phone calls, letters, maps, etc.) UNDERUTILIZED ASSETS – Susanville Park Ranch LEDC: Approach County for interest in setting aside land at Susanville Park Ranch for a biking resort or senior outdoor village; how much land LEDC $0 LEDC Action Team: With County’s interest, research similar developments; identify the developer(s) and other potential developers to create target list of recreation-oriented developers. LEDC $0 LEDC Action Team and County: Determine the features and amenities desired and possible at the park. LEDC, County $0 County: Estimate the cost of development and begin searching for local funds that can be committed to developing park and grant match funds. County TBA LEDC and Funding Admin Agency: Research grants, foundations, other funds available to develop park. Determine grant requirements, timetable, match funds, reporting requirements, etc. LEDC, County Potential match funds required LEDC or County: Contact developer(s) to affirm interest in developing Susanville Park Ranch. LEDC, County Minimal Lassen County 2012 CEDS Implementation Guide Page 9 4Qtr Attracting Visitors Proposed Champions & Action Team10 Estimated Budget11 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr UNDERUTILIZED ASSETS – Main Street City/County: Acquire (purchase, lease) mid-town Main Street location for Visitor’s Rest Center. City, County TBA City/County LEDC Action Team: Determine desired design of kiosk. $500-$1000 LEDC Action Team: Present design to City and request waiver of any fees. $0 (waived fees) LEDC Action Team: Contact local businesses for donations of materials and/or labor to construct kiosk. Provide drawings, plans of kiosk. Minimal City and LEDC: Master Plan to determine ideal location of kiosk and to further develop Visitor Rest Area with landscaping, auto and motor home parking areas, water, rest rooms, picnic areas, dog runs, etc. City, County TBA LEDC Action Team: Construct information kiosk (minimal cash required if supplies and/or labor are donated). LEDC Minimal LEDC Action Team, City, Funding Administrative Agency: Research grants, foundations, other funds available to develop Visitor Rest Area in total or in phases. Document grant requirements, timetable, match funds, reporting requirements, etc. LEDC, City, County Potential match funds required LCCC, E. Fernandez $0 if supplies and labor are donated LEVERAGE WITH BUSINESS OPPORTUNITIES LEDC: Work with Lassen Community College to coordinate efforts around building a remote digital platform and determine how LEDC can best support and participate. Add specific agreed-up tasks/responsibilities to Implementation Matrix. LCCC: Contact Samasource.org to discuss potential partnership. Learn their needs and work with LEDC, County, and City to determine if and how Lassen County can deliver. Lassen County 2012 CEDS Implementation Guide Minimal (phone, possible trip to San Francisco) Page 10 4Qtr Attracting Visitors Proposed Champions & Action Team10 Estimated Budget11 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr INVEST IN INFRASTRUCTURE County, City: Continually update the CEDS infrastructure project list with specific needs and projects: e.g. water, sewer, telecom, sidewalks, lighting, parking, safety features, etc. to be prepared for applications to state and federal agencies for funding.17 Staff time LEDC and Funding Admin Agency: Coordinate with County and City to identify resources to move forward on infrastructure plans particularly for the following visitor-oriented projects: Potential match funds required Bikeway Master Plan County Susan River Park City Community and Way Finding Signage City BLM Interpretive Center BLM LEDC: Build relationship with Forest Service, engage them in expanding the bike trail and recreation opportunities. 17 $0 Listing of County and City infrastructure projects are contained in CEDS Action Plan, Appendix D. Lassen County 2012 CEDS Implementation Guide Page 11 4Qtr Lassen County 2012 CEDS Implementation Guide Page 12 Growing Local Proposed Champions & Action Team18 Estimated Budget19 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr 4Qtr PLACE MAKING – Preparation20 LEDC Action Team: Contact property owners or brokers to gain access to empty buildings. City, Chamber, LLTT $0 LEDC Action Team: Conduct building assessment.21 LEDC, City, County $0 LEDC Action Team: Identify potential reuse opportunities; document constraints (codes, required upgrades, repairs, frontage, etc.). City, County departments22 $0 City or County: Obtain agreements with property owners for reuse. LEDC, City, County TBA LEDC Action Team: Look for entrepreneurial opportunities for each building. $0 PLACE MAKING – Facade Improvements LEDC Action Team: Research different façade improvement programs.23 LEDC $0 LEDC and City: Work together to design an appropriate program and offerings. LEDC, City $500-$1500 (design drawings) Potential match funds required LEDC, City and Funding Admin Agency: Identify potential funding sources. Agree on match, roles, and responsibilities. LEDC Action Team, City, and County: When program is established and funding is in hand, market the program to property and business owners through BRE program. City, County $500 (informational handout, materials) 18 Appendix 4: Champion and Action Teams worksheets, pledges Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward. 20 Resources: Project for Public Spaces (www.pps.org) has some excellent examples and resources. Community Initiated Development: A Manual for Community-Based Real Estate Development www.downtowndevelopment.com/community_initiated_development.php 21 Appendix 8: Resources for Community-Initiated Building Assessment & Development; Assessment Template 22 Include relevant city and county departments including: Planning and Building, Public Works, Emergency Services, Health and Social Services, etc. 23 Appendix 9: Sample Tool Box and Façade Programs 19 Lassen County 2012 CEDS Implementation Guide Page 13 Growing Local Proposed Champions & Action Team18 Estimated Budget19 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr PLACE MAKING – Area Plans City and County: Update existing area plans City, County Staff time LEDC: As area plans are completed, incorporate into Place Making actions. City, County $0 City and LEDC Action Team: Select one or more potential locations (from the assessment of existing vacant buildings) to establish an indoor farming operation or co-op. 24 City $0 LEDC Action Team: Conduct or contract for feasibility of an indoor farming co-op; supply and demand; operational costs; etc. B. Wolf, LCC Ag $20-$30,000 OPPORTUNITIES – Local Food / Indoor Farming / Commercial Kitchen (CDBG PTA funds) LEDC Action Team: Conduct or contract for feasibility of including an associated commercial kitchen to support entrepreneurs.25 $20-$30,000 LRT: Complete building / floor plan design. TBA LRT and LEDC Action Team: Determine equipment needed and building improvements necessary. TBA LRT: Complete cost estimates for improvements, equipment, operations. TBA LEDC Action Team: If feasible, prepare a management and marketing plan. Minimal LRT, LEDC, City or County: Acquire funding. Potential match funds required LRT: Acquire location (donation, lease, or purchase). TBA (CDBG PTA funds) LRT: Construction schedule and opening. LEDC, City TBA LCCC and AFWD: Develop and offer entrepreneurial training dedicated to indoor farming, food preparation, sales, presentation, and distribution. AFWD TBA 24 25 Appendix 10: Information on indoor farming Appendix 18: Newly signed legislation, AB 1616 The California Homemade Food Act, helps small scale cottage industries. Lassen County 2012 CEDS Implementation Guide Page 14 4Qtr Growing Local Proposed Champions & Action Team18 Estimated Budget19 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr OPPORTUNITIES – Lassen Rec & Tech LRT and LEDC Action Team: Select one or more potential locations (from the assessment of existing vacant buildings) to establish a Tech Hub for digital workers. City, LRT $0 LRT: Complete building / floor plan design. TBA LRT and LEDC Action Team: Determine equipment needed and building improvements necessary. TBA LRT: Complete cost estimates for improvements, equipment, operations. TBA LEDC Action Team: If feasible, prepare a management and marketing plan. Minimal LRT, LEDC, City or County: Acquire funding. Potential match funds required LRT: Acquire location (donation, lease, or purchase). City, LRT LRT: Construction schedule and opening. TBA TBA COMMUNITY POOL City, County: Move forward on plans for community pool facility (location, estimate construction and operating costs, potential funding opportunities, management plan). City, County TBA City, County, LEDC: Secure financing for construction, maintenance City, County Potential match funds required City, County: Schedule construction and opening. LEDC Action Team: Promote pool to visitors (destination attraction) Lassen County 2012 CEDS Implementation Guide TBA LEDC, Chamber $500-$2500 (signs, promotional materials) Page 15 4Qtr Growing Local Proposed Champions & Action Team18 Estimated Budget19 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr BUSINESS ASSISTANCE - Retail City: Contract with retail / downtown professional to conduct an in-depth retail leakage assessment that includes surveying employees of major employers.26 City, County, LEDC $20-$30,000 City, County: Use findings of retail report to assist local businesses with product mix and markets (through BRE program, workshops, etc.). County, AFWD $500 (CDBG PTA funds) (info handouts) BUSINESS ASSISTANCE - Capital City and County: Prepare and sign MOU for County to administer loan funds and program income account for City. 27 City, County $0 City and County: Continue to re-capitalize funds. City, County Staff time County: Provide additional training for staff administering the loan program (see “Getting Organized, Administration”) to improve expertise in recognizing and screening deals that can be passed off to underwriter.28 County $1,000-$2,500 County staff providing business assistance: Become familiar with alternative financing assistance (Cooperative Financing) which can be accessed through Lassen County’s underwriter, USDA, and other organizations.29 County City and County: Participate in regional financing with NoRTEC and USDA. City, County, LEDC TBA AFWD $0 (registration, travel or webinar costs) Minimal (local travel) BUSINESS ASSISTANCE – Assistance & Entrepreneurial Training AFWD and LCCC: Establish curriculum and offer courses / workshops on: customer service, hospitality, retail development, government contracting for all sectors. 26 Appendix 11: Sample Scope of Work for retail assessment RFP. Recommend Marketek, Inc., Contact Mary Bosch, 503.636.1659 / mary@marketekinc.com Guidebooks for Grantees and Subrecipients http://portal.hud.gov/hudportal/HUD?src=/program_offices/comm_planning/communitydevelopment/library/subrecipient 28 Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC). 29 USDA’s CalFOR Access to Capital will assist in identifying programs (provided with Lassen County CEDS Action Plan, Appendix N). 27 Lassen County 2012 CEDS Implementation Guide Page 16 4Qtr Growing Local County: Continue aggressively implementing business retention visits to identify opportunities to offer assistance and promote these programs. Proposed Champions & Action Team18 Estimated Budget19 County Staff time and materials County and City: Establish a local purchase preference policy and promote through BRE program.30 City, County Staff time County and City: Review current permitting timeline and process. Commit to continual improvements and efficiencies.31 County Staff time 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr BUSINESS ASSISTANCE – Government 30 Appendix 12: Sample local preference policies. The Cities of Eureka and Gridley have forms to download, fee schedules, and permitting information: http://www.ci.eureka.ca.gov/depts/building/permit.asp http://www.gridley.ca.us/city-departments/building-department A non-California example is the City of Clayton, MO http://www.claytonmo.gov/Government/Applications_Forms___Permits.htm 31 Lassen County 2012 CEDS Implementation Guide Page 17 4Qtr Lassen County 2012 CEDS Implementation Guide Page 18 Proposed Champions & Action Team32 Enhancing the Traded Sector Estimated Budget33 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr 4Qtr READINESS – Preparing materials and tools County and City: Digitize maps (zoning, land use, plot, trails, etc.).34 County, City Staff time County, City Staff time County, City, LEDC Staff time City and County: Put land and buildings on website, searchable database.37 County, City TBA County: Contract with AFWD or other organization to prepare a workforce skills assessment with information businesses and prospects need. County, AFWD, LCC $20-$30,000 County: Summarize workforce skills information for presentations, proposals. AFWD, County Minimal County and City: Update websites with current data, content. 35 County and City: Collect information on available industrial land, buildings. 36 (CDBG PTA funds) (materials) County: Prepare a response package that includes detailed information on sites and buildings, specific assistance and/or incentives offered; the value and benefits Lassen County can offer a business, etc.38 LEDC, County, City, AFWD County: Identify specifically who is responsible for responding to leads. All leads will be referred to this person for response. TBA (printing, photos, binders, maps, etc.) $0 READINESS – Red Team LEDC and County: Round out the Red Team with possible members from: City, County, SIRCO, Utilities, EDD, Workforce Development, Lassen College. LEDC $0 LEDC and County: Contact, confirm and formalize Lassen County Red Team. All partners $0 32 Appendix 4: Champion and Action Teams worksheets, pledges Budgets exclude operational costs such as office rent, utilities, office supplies, wages and personnel taxes, benefits, insurance, etc. Budgets given are estimates only for planning purposes. Actual costs and/or estimates should be confirmed by vendors through bid or proposal process before moving forward. 34 For one example of digitized maps see www.medfordmaps.org 35 Appendix 13: Website data tables (also provided with the Lassen County CEDS, Appendix Q) 36 Appendix 14: Site and Building Inventory Data Collection Templates 37 See www.mcphersonindustry.com/eds/properties for an example of presenting available sites on your websites. 38 Outline of the Ideal Proposal Content provided with Lassen County CEDS, Appendix R 33 Lassen County 2012 CEDS Implementation Guide Page 19 Enhancing the Traded Sector LEDC and County: Offer economic development training to Red Team members (through CALED, IEDC, California League of Cities, etc.).39 Proposed Champions & Action Team32 LEDC Estimated Budget33 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr $1,000-$2,500 (per member for registration, travel or webinar costs) READINESS – Infrastructure County, City, Utilities: Continue to monitor and make infrastructure improvements around existing vacant buildings to be ready to take advantage of a business expansion or location opportunity. 40 TBA CLEAN TECH INDUSTRY City, County, LEDC: Support utilities and regional efforts to build the clean tech industry sector. LEDC, City, County $0 County and City: Join USDA North State Biomass Initiative. City, County $0 County and City: Consider adopting renewable energy overlays. City, County $0 County and City: Consider adopting the state’s solar permitting guidelines. City, County $0 City: Investigate ways to use natural gas to “green” Main Street. Seek assistance from California Energy Commission’s AB118 program. TBA RETAIN / EXPAND MAJOR EMPLOYERS County: Ensure all major employers are included in BRE visits. County $0 County: Involve Red Team on BRE calls to address constraints and opportunities. $0 AFWD: Make ExecutivePulse program available to County for BRE program.41 TBA AFWD: Train County BRE staff on proper use and policies of shared BRE database (ExecutivePulse). $0 (use webinar) 39 Courses offered by: CALED, California Enterprise Development Authority, National Development Council, and International Economic Development Council (IEDC). CEDS Document contains a listing of infrastructure projects (Appendix D). 41 AFWD can provide ExecutivePulse product information and demonstration. 40 Lassen County 2012 CEDS Implementation Guide Page 20 4Qtr Enhancing the Traded Sector County: Use ExecutivePulse to record company visits, calls, and referrals. Lassen County 2012 CEDS Implementation Guide Proposed Champions & Action Team32 Estimated Budget33 2012 4Qtr 2013 1Qtr 2Qtr 3Qtr $0 Page 21 4Qtr