Catcher - Stampin` Up!

APRIL 2012
4
5
7
don’t miss it
4 Just Dance
Learn the ink and tap technique
5 So Simple
Create a simple masterpiece with
Simply Sent
7 D
elightful Dinoroar
Have a roaring good time with the
Dinoroar Set
Monthly
Art Challenge
Read the ‘Peekaboo, I See You’ article (page 6).
Then create a peekaboo accent for your next
scrapbook page. Don’t forget to share it with
your customers and offer to demonstrate it if
they host a workshop.
Make It Happen
O N YOUR OWN
• Spend some time developing a brand for
your Stampin’ Up! business (page 3). Work on
a tagline and a 30-second commercial and
practice until they are polished.
• Check out the bookmarks in the ‘Corner
Catcher’ article (page 1). Create a bookmark
at your workshops this month, then give
it to the hostess. You may inspire another
customer to host a workshop.
AS A GROUP
• Read ‘Make Monday a Fun Day’ (page 2)
at your next group meeting. Make a list of
things you can do to make your Monday
more productive and fun.
• Talk to other demonstrators about how they
use Simply Sent in their workshops (page 7).
Share ideas so you have plenty of possibilities
you can incorporate into your workshops.
orner
CCatcher
Whether you know a budding
bookworm, an avid student or a magazine
enthusiast, there is always someone out
there who could use a bookmark. And since
bookmarks can be created for almost any
occasion, they make a fantastic project for
your workshops.
Demonstrate a bookmark featuring a flower,
a hot air balloon, an elephant or even a dump
truck and during your demonstration be sure
to mention the possibilities these fun projects
offer. Tell your guests, ‘I love making simple
paper projects like this. They’re so easy to
customise for individual friends and family
members, even with something as simple as a
colour change.’
If you plan to feature one In Color
per workshop, one package of
Designer Printed Brads will last
through five workshops (with eight
guests each).
As you’re wrapping up your demonstration,
pull out a personalised hostess gift you made
ahead of time. Spend a little extra time on
this gift and add a few additional techniques.
Guests will love to see the additional touches
that went into creating this masterpiece.
Someone there may want to learn more about
embossing or the Color Spritzer Tool. But no
matter what, they’re sure to appreciate the
way you treat your hostess.
Plan a workshop around our Life Is Beautiful
bookmark and invite guests to create it as a
gift. It’s a great opportunity to share the joy
of creating handmade gifts—and to get a few
punches and In Color products in their hands.
Our Life Is Beautiful bookmark makes a
perfect Make & Take for a workshop.
1
Score diagonal lines from top middle to
centre of each side of Crumb Cake Card
Stock. Fold card stock on score lines.
2
Stamp flourish image in Pool Party ink on
front of card stock. Stamp sentiment in Early
Espresso ink over flourish image.
3
Punch two flowers from 5 x 5 cm Peach
Parfait Card Stock using Boho Blossoms
Punch. Distress flowers.
4
Punch hole through centre of flowers and
through bookmark and attach flowers to
bookmark using Pool Party Designer Printed
Brad.
5
Adhere Peach Parfait triangle to folded flaps
to keep closed.
6
Tie Pool Party 3/8" Ruffled Ribbon around
bookmark.
Life Is Beautiful bookmark
Style Beautiful Set; Crumb Cake and Peach Parfait
Card Stock; Early Espresso and Pool Party Classic
Stampin’ Pads™; Pool Party 3/8" Ruffled Ribbon;
2011–2013 In Color™ Designer Printed Brads; Boho
Blossoms, Scallop Edge and 1/16" Circle Punches
APRIL 2012
•
IMPRESSIONS
1
aMOMENT
withShelli
Stampin’ Up!
has four vision
goals; I’d like to
share two of them
with you:
• We will be the
best-known
company in
the world for
inspiring creativity, as we share what we
love with others in several countries.
• We will help people around the world
strengthen relationships between families
and friends through creativity and worthwhile accomplishments
A little more than 10 years ago, I took
several trips to Canada. I traveled to several
different major cities and at each city I did
pretty much the same thing—visited craft
and scrapbooking stores, walked through
malls, spent time in restaurants—all with
one goal in mind: to meet creative people
who would help make our vision goals
become a reality.
We found dozens of amazing women who
joined our Stampin’ Up! family and became
the heart of the thriving business we
operate in Canada today! This month marks
our 10-year anniversary in Canada, and I am
thrilled with and grateful for our growth and
progress!
What we did in Canada—and the success
we experienced there—set the groundwork
for our continued growth in our other
international markets. I’m so grateful for
these demonstrators who took a chance on
a company most of them had never heard
of because they sensed what we were about
then—and what we are still about today—
loving what we do, sharing what we love and
enjoying worthwhile accomplishments as we
make a difference.
I congratulate our Canadian demonstrators—and each of you for that matter—on
reaching this significant milestone. We each
play an essential part as we work together
to inspire creativity and strengthen relationships. I look forward to celebrating many
more anniversaries with Stampin’ Up! family
members around the world as we continue to
grow and make our vision goals a reality.
2
IMPRESSIONS
•
APRIL 2012
Make Monday a Fun Day!
People are as individual as snowflakes—but when most of us sit down to
write goals, we often have the same one:
manage our time better.
If that’s on your list, try a few of these tips
to make the most of your Monday and get
your week off to a more successful start.
MAKE IT FUN
If you dread Mondays (and we all do!),
schedule yourself a treat every Monday
morning. That treat can be anything you
would look forward to, such as a pastry with
your morning coffee, a special smoothie or a
15-minute walk around your neighborhood.
Whatever it is, make sure it’s fun!
MAKE A LIST
Make your weekly to-do list on Monday
morning and display it in your craft area.
PULL REPORTS
Monday is the perfect time to pull reports
for yourself and your downline and review
them for any action you need to take for
that week. You could also do this one
Monday per month—just make sure it’s the
same Monday every month.
CHECK THE UPCOMING SCHEDULE
Check the Stampin’ Up! website every
Monday for announcements or upcoming
events that will affect the coming week.
PLAN YOUR TIME IN CHUNKS
‘Chunking’ your time helps you focus on and
accomplish one thing at a time. For example,
use your Monday morning to schedule
your office hours for the coming week and
schedule specific tasks for those hours.
A sample schedule could look like this:
Daily, 9:30–10:00 AM: check and return
e-mail and spend some time surfing your
favorite websites. Set specific and limited
time for this activity—it can easily eat up
a lot more time if you don’t stick to your
schedule!
Tuesday, 10:00–11:00 AM: make phone calls
to downline members, customers, potential
hostesses, etc. Having a consistent time set
for this activity will help you to actually do it!
Thursday, 10:00–11:00 AM: workshop
preparation.
Thursday, 7:00–9:00 PM: workshop.
Using your Monday wisely can set the tone
for a successful week. You’ll be amazed how
much more you’ll enjoy your business when
it runs smoothly and allows you time for the
other areas of your life!
Stand Out from the Crowd
Billabong. Apple. Disney. Starbucks.
When you read or hear those words, there’s
a whole lot more that comes to mind than
the words themselves. These businesses
have established strong brands that identify
themselves from other businesses. Their
brands give their customers a story about
what to expect when they do business with
them. Brands can be powerful; they can help
you stand out, drive customer loyalty and
make your business more attractive. As a
Stampin’ Up! demonstrator, you can create
and maximise a powerful brand as well.
Read on for a few tips and project ideas to
get you started.
• D ISCOVER YOURSELF
Branding yourself starts with thinking
critically about yourself and your business
and how others view it. Ask yourself these
questions: What’s my passion? What do I
value? What are my strengths? What do
I want to accomplish with my business?
What do I want others to experience with
my business? What do others currently
think about my business? Make your brand
authentic.
• R EFRESH—EVERYTHING!
Once you’ve established your brand,
refresh yourself—from your look to your
workshops. Refreshing your business with
your brand in mind will give you the boost
you need to get off to a great start. Buy a
new outfit that makes you feel confident
and wear it to your workshops this month.
Try something new or add a fun element to
your events that helps show off your brand.
• G ET PERSONAL
Creating and carrying business cards is
a must. Why not go beyond the boring
old contact information and have it also
showcase your brand? Create a personalised name stamp with a catchy tagline.
Or, you could create a cute card case that
shows off our products and your brand and
style. Another way to share your contact
information while showing off your brand
is by creating a fun magnet for the fridge.
•C
REATE A BUZZ
Get the word out about your business—
and while doing so, make sure your brand
shines through. Develop a ‘30-second
commercial’ you can tell people about
what you do and what you offer as a
demonstrator. Create coupons you can
e-mail or hand out that can be redeemed
at a workshop. Get in on different social
networks and communities and post
projects and updates. Hold a fundraiser for
a local cause. You get the idea.
As you establish and deliver your brand,
you’ll find customers who value you.
Take some time to think about
your own brand and jot down
your thoughts and ideas.
Then, create a business card or
another item with your contact
information to hand out.
Congratulations to the following demonstrators
on their title promotions for December 2011!
Australia Promotions
SUPERVISOR
Joan Grimshaw
Julia Wisker
Kate Gale
Kobie Rogers
Rachael Hecker
Rosemary Young
Visit You Did It > Promotions
to see recent promotion lists.
SENIOR SUPERVISOR
Nerida Potter
Teena Pillar
APRIL 2012
•
IMPRESSIONS
3
Tap Dancing
A NEW WAY TO USE STAMPIN’ WRITE
MARKERS IN YOUR STAMPING ROUTINE
Coming up with new stamping techniques can make you think
you’re auditioning for a Broadway play. Thankfully, it doesn’t have to
be that complicated. The next time your customers want to see a new
technique, show them how to ink and tap. To make the Live, Laugh &
Love Card:
1
Ink the floral stamp using the Daffodil Delight Classic Stampin’ Pad.
2
U
se the brush end of the Tangerine Tango Stampin’ Write Marker
to add the accent colour. Do this by tapping the side of the marker
against the stamp and also colouring directly on the stamp.
3
Breathe on the stamp to remoisten the ink.
4
Stamp the image on Whisper White Card Stock.
5
Stamp the greeting with Early Espresso.
6
C
ut out the butterfly with the Beautiful Wings Embosslits Die and
adhere it to the card front.
7
U
se the Scallop Edge Punch on the Designer Series Paper and add it
to the card.
8
T
ie the grosgrain ribbon in a square knot and tie it around the front of
the card.
JUST FOR YOU CARD
Try the ink and tap technique with a background stamp. For understated results, use a monochromatic colour scheme. You can say, ‘To
get this look, always start with a light colour and add a darker colour
for the accents.’
LIVE, LAUGH & LOVE CARD
This technique creates a beautiful toile look when you use delicate,
line-art stamps.
When you demonstrate a variety of colours and sets, you’re likely to
see a boost in your sales of ink pads, stamp sets and Stampin’ Write
markers. You might say, ‘You’ll need markers to do this technique.
Would you like to add a marker assortment to your order?’
Just for You card (Demo It)
Four Frames and Teeny Tiny Sentiments sets; Parlor Prints Background Stamp; Lucky
Limeade, Tangerine Tango and Whisper White Card Stock; Baja Breeze and Soft Suede
Classic Stampin’ Pads; More Mustard and Tangerine Tango Stampin’ Write™ Markers;
Dazzling Diamonds Stampin’ Glitter™; Pearl Basic Jewels; Stampin’ Dimensionals; Boho
Blossoms and Decorative Label Punches; paintbrush
Live, Laugh & Love card (Make & Take)
Elements of Style and On Your Birthday Sets; Baja Breeze and Whisper White Card
Stock; Subtles Patterns Designer Series Paper; Daffodil Delight and Early Espresso
Classic Stampin’ Pads; Tangerine Tango Stampin’ Write Marker; Daffodil Delight 1/4"
Grosgrain Ribbon; Scallop Edge and 1" Circle Punches; Big Shot™; Beautiful Wings
Embosslits™ Die
4
IMPRESSIONS
•
APRIL 2012
Keep It Simple,
Make It
Beautiful
YOU DON’T HAVE TO DECIDE BETWEEN BEAUTY
AND CONVENIENCE—SIMPLY SENT GIVES YOU BOTH!
If you love to create beautiful
cards but don’t want (or don’t have
time) to pull out your stamping supplies,
we have a solution for you: Simply Sent.
Simply Sent card kits include everything
you need to create quick cards in coordinating designs and colours. With Simply
Sent, you’ll always have a card on hand
when you need one. Or you can make
the cards but give them to someone else
as a gift—who wouldn’t appreciate a big
stack of cards? Just as good, you can
give the unassembled kit as a gift and let
someone else experience the fun of card
making—it’s an easy way for a beginner
to get started.
It’s easy to step up a Simply Sent card:
just add a small accent, such as Baker’s
Twine or Rhinestone Basic Jewels, as
we’ve done on this card. Each kit has a
coordinating stamp set (sold separately),
so you can add a stamped sentiment if
you want.
PLAN A SIMPLY SENT WORKSHOP for brand-new crafters and let each guest make
a card. You could say, ‘Papercrafting can be as simple or as challenging as you
Product Details:
What’s in the Great Day kit? Everything
you need to create cards in a minute!
8 printed cards
4 sheets of coordinating die-cut accents
8 Whisper White envelopes
8 precut Bashful Blue 1/4" (6.4 mm)
Grosgrain Ribbon strips
8 Whisper White flower buttons
You can see our other Simply Sent kits,
Everyday Elegance and Sweet Moments,
on p. 137 of the IB&C.
Great Day Simply Sent • 2011–2012 Idea
Book & Catalogue • item 122375
• $21.95 aud/$26.95 nzd
want. If you want to start simple, Simply Sent kits are what you need. There’s
no measuring, no cutting and no trying to figure out what colours look good
Congratulation card and envelope
together—all you do is peel and stick. At this price, it’s more affordable than
Curly Cute Set; Old Olive Classic Stampin’ Pad;
Great Day Simply Sent™; Dazzling Diamonds
Stampin’ Glitter; White Baker’s Twine; Rhinestone
Basic Jewels; Stampin’ Dimensionals
buying cards at the store and you have the satisfaction of knowing that you
made them yourself.’ Be sure to have some small embellishments, such as Pearl
Basic Jewels or ribbon, available to show your customers how easy it is to dress
up their cards.
APRIL 2012
•
IMPRESSIONS
5
Peekaboo,
see
It’s a game most of us played when we
were children but the fun doesn’t have to end
just because we’re grown-ups. Scrapbooking
is all about catching people’s attention,
preserving memories and making memories
enjoyable. Adding elements of fun—like the
hidden pieces featured this month—make
scrapbooking even more entertaining!
We make adding an interactive window on
your pages (or any stamping project for that
matter) quick and easy with our punches and
Big Shot dies. Consider demonstrating this
idea at your next Stampin’ Up! get-together
so you can personally show your customers
how easily they can add an interactive
element to their projects. You might say,
‘With punches you can create windows on
your scrapbook pages that are both elegant
and fun.’
PUNCH ALTERNATIVES
Although punches make creating peekaboo
frames quick and easy, Stampin’ Up! also
offers other products ideally suited for making
peekaboo elements. Our So Happy Together
page hides a tag inside a pocket made from
the Petite Pocket Bigz Die. And several of our
other dies can be used to create fun windows
and frames that will add an element of
surprise to your scrapbook pages.
Check out the peekaboo journalling
underneath the main photo on this page—
6
IMPRESSIONS
•
APRIL 2012
an extra creative element that makes the
most of the space by adding important
details and one last photo!
Choosing what to hide behind your peekaboo
accents can be as fun as creating them!
Additional photos, journalling, stamped
images, memorabilia (tickets, receipts,
reports cards, etc.) . . . the surprises tucked
behind these interactive page elements are
the perfect way to finish off your project.
Of course, making pages interactive means
that you will need to be able to peek behind
the window. That’s easily done—simply
pull the page out of the page protector or
carefully cut out a hole in the page protector,
making it even easier for people to play the
peekaboo game.
So Happy Together page (12" x 12")
Circle Circus, Just Perfect Alphabet and Short & Sweet
Sets; Bashful Blue, Early Espresso, Melon Mambo and
Very Vanilla Card Stock; Subtles Patterns Designer
Series Paper; Bashful Blue, Early Espresso, Melon
Mambo and Soft Suede Classic Stampin’ Pads; Early
Espresso Stampin’ Write Marker; Soft Suede 3/8"
Taffeta Ribbon; Linen Thread; Neutrals Designer
Buttons; Vintage Trinkets; Aqua Painter; Dotted Scallop
Ribbon, Round Tab, 1/2" Circle, 3/4" Circle, 1" Circle,
1-3/4" Circle and 1-3/4" Scallop Circle Punches; Big
Shot; Simple Letters Alphabet Bigz Dies; Petite Pocket
Bigz XL Die
Use it anytime
This set works for many
occasions: birthdays,
friendship, or just because.
Pretty punch action
Punch out a label and
use it to frame an image.
LET YOUR LOVE
ROAR
Loud and proud—dinosaurs are a part of just about
everyone’s childhood. This makes Dinoroar an ideal set for
anyone who has a child, knows a child or just wants to get
back in touch with the child inside. Share this set with your
customers and let your love roar!
Emboss it
Embossing an image
really makes it pop.
Roar card
Dinoroar Set; Naturals Ivory, Soft Suede and Wild Wasabi Card
Stock; Watercolor Paper; Early Espresso, More Mustard, Pink
Pirouette, Soft Suede and Wild Wasabi Classic Stampin’ Pads; Jet
Black StazOn Pad; Vintage Trinkets; Stampin’ Dimensionals; Aqua
Painter™; Big Shot; Simple Alphabet and Simple Numbers Bigz™
Dies; Square Lattice Textured Impressions™ Embossing Folder
I Dig Dinosaurs box
Dinoroar Set; Not Quite Navy, Soft Suede, Very Vanilla and
Wild Wasabi Card Stock; Soft Suede and Wild Wasabi Classic
Stampin’ Pads; VersaMark Pad; Neutrals and Subtles Watercolor
Wonder™ Crayons; Wild Wasabi Stampin’ Emboss Powder;
Not Quite Navy 1-1/4" Striped Grosgrain Ribbon; Linen Thread;
Neutrals Designer Buttons; Stampin’ Dimensionals; Blender
Pen; Decorative Label Punch; Big Shot; Square Lattice Textured
Impressions Embossing Folder
APRIL 2012
•
IMPRESSIONS
7
Demonstrator Spotlight
Pam Jorgensen discovered Stampin’
Up! after she left the United States. ‘I
became a demonstrator because the
products are colour coordinated and I
could not find this when I first moved to
Australia’, she says. This also put her in
the position of building her business at the
same time she was becoming acclimated
to a new country. ‘Over the past five and a
half years, I’ve learned that it takes time to
build up your business it does not usually
happen without some hard work and disappointments’, she explains. ‘Don’t be discouraged if you only have two people register
for a class—they are two potential new
customers or workshop hostesses.’
PAM JORGENSEN
Manager
Dimboola, Australia
Autumnal
April marks the start of the
Stampin’ Up! year . . . and the
start of the Autumn/Winter
Mini Catalogue—28 pages of
new products and inspiration.
Share this publication with
your customers and invite
them to host a workshop so
they can earn their favourite
new products for free!
Hostesses are a crucial part of Pam’s
business. ‘I provide two annual appreciation events—one for all customers and one
for anyone that has been a hostess’, she
explains. ‘I always have lots of door prizes
which may be hostess sets I have received
or other products purchased with hostess
dollars. During hostess appreciation I have
awards for achieving workshop milestones.
I always make sure to give a special gift
and thank you to the last hostess of the
catalogue year. I decided to implement this
as many times people want to hold off having
a workshop until the new catalogue starts—
this way there is a reward and no one will
know who that will be until the event.’
Pam initially hesitated to share the Stampin’
Up! opportunity because she didn’t want to
hear the word ‘no’. That’s changed. ‘Now, I
go into any situation with the attitude that I
am a gardener and am planting the seeds for
new demonstrators and team members. The
seeds I plant may be sharing the opportunity
through the catalogue tour, having readily
available recruit packets or hosting opportunity nights,’ she shares. ‘I always share what
it is like to be a demonstrator including the
great rewards such as the pampering of the
incentive trip. Now, as any gardener knows
not all seeds grow into plants, so I am no
longer disheartened if someone says no, they
are not interested. Because a no may mean
I’m not interested right now.’
‘I often utilize the Color Coach to
find colour combination I may not
normally choose. I always take it
with me to workshops and find that
once people see how great it is, they
purchase it!’
Watch for projects marked with this
logo. These are excellent choices
for workshop demonstrations. Cards
marked with this logo can be completed in 5–8
minutes. Scrapbook pages marked with this
logo can be completed in under 15 minutes.
Find Online Extras marked with
this logo on the demonstrator
website under My Business>
My Business Resources>Stampin’ Up!
Publications>Impressions>2012>April.
LIMITED COPY PERMISSION
Stampin’ Up!® hereby grants permission to active demonstrators of the
company to copy pages of Impressions® or the Stampin’ Up! demonstrator
website for personal use (such as copying revised policy statements from
the Demonstrator Manual or enlarging patterns); for training purposes (for
Stampin’ Up! recruits only); and for business purposes (as in the distribution
of sales promotion flyers). Pages may not be copied for distribution to
customers or others without specific permission.
THIRD-PARTY TRADEMARKS
All trademarks not owned by Stampin’ Up! that appear in Impressions,
if any, are the property of their respective owners.­
8
IMPRESSIONS
•
APRIL 2012