we bet for mobility

2016
LEADER IN FINANCIAL INFORMATION
Our Daily has been the reference with the best
and more complete economic information about
Spanish and international market and news for
directives and entrepreneurs. We are the most
valued economic information media thanks to our
credibility and our useful contents.
Moreover we support our daily information with
specials and prestigious and recognized awards
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
YOU CAN REACH MILLIONS OF READERS
5 Millon
People follow us in
Expansión and expansion.com
13,1% Coverage
A m i l l i o n a i re re a de r s h i p m a kes
ta rg et, offeri n g a m a xi m u m
E x pa n s i o n l e a de r com pa red
m u lti cha n n el covera g e (press
to oth e r da i l i e s a n d e con om i c
a n d d i g i ta l) for thi s ta rg et.
s i te s i n th e m o s t re l e va n t
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
YOU CAN REACH MILLIONS OF READERS
5,0 M
136 Mil
228 Mil
Digital
Users
2,9 M
Press
Readers
634 Mil
Mobile
Users
2,6 M
23,8 Mil
28 Mil
Pc
Users
Orbyt
Subscriptions
BBDD
registrations
A m i l l i o n a i re re a de r s h i p m a kes
ta rg et, offeri n g a m a xi m u m
E x pa n s i o n l e a de r com pa red
m u lti cha n n el covera g e (press
to oth e r da i l i e s a n d e con om i c
a n d d i g i ta l) for thi s ta rg et.
s i te s i n th e m o s t re l e va n t
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
OUR VALUABLE PROFILE
Men between 25 and 44 years from high and
medium-high class and higher education.
Cinema
Investments
Once a week
INDEX
press
155
(funds, stock shares, bonds)
digital
186
INDEX
press
305
digital
532
Skiing
INDEX
press
218
digital
345
A maximum
quality profile.
Women also prefer EXPANSIÓN: 31%
of the audience is female.
Plane
Clothes
Last year
INDEX
Spending+600 per year
press
191
digital
144
Videogames
press
101
press
364
digital
560
Travelling
Own a console
INDEX
INDEX
INDEX
Member
INDEX
press
119
digital
143
Jewelry spending
de +2.500 €
digital
114
Private Sport Club
+ 500 €
press
151
digital
253
INDEX
press
441
digital
165
O u r m e di a , p r i n te d i n s a lm on
si tu a tes ou r m ed i a a s the m ost
c ol o u r, o f fe r s a n a t t ra c tive
econ om i c a n d profi ta ble on e i n
p ro f i l e fo r bra n ds . T h i s
hi g hly q u a li fi ed ta rg et.
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
EFFICIENT CAMPAIGNS
Campaign with target: Men, 25-44; A-B, A social class.
During 1 month; 10 press insertions + 4,5 M web insertions
EXPANSIÓN MULTICANAL
Campaña en Diario Expansión y Expansión.com
Coverage (´000)
Coverage (%)
252.000
11,7%
EL ECONOMISTA MULTICANAL
Campaña en diario El Economista y eleconomista.es
206.000
Coverage (´000)
Coverage (%)
9,6%
CINCO DÍAS MULTICANAL
Campaña en diario Cinco Días y cincodias.com
160.000
Coverage (´000)
Coverage (%)
7,4%
11,7%
Coverage
Linkedin.com
Facebook.com
Campaña en linkedin.com
Campaña en Facebook.com
UU (´000)
203
UU (´000)
Coverage (%)
9,4%
Coverage (%)
310
14,4%
E X PA N S I Ó N m u l t i ch a n nel
com pa red to m ore m a ssive
o f fe r s th e be s t c ove ra g e for
m ed i a .
th e m os t de s i re d p rof i l e , even
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
THE BEST INFORMATION
ALWAYS ACCESIBLE.
Expansion.com
Expansión Móvil
EmprendedoresyEmpleo.com
Nauta360.com
Expansión
Orbyt
Emprendedores y Empleo
Casas y Estilo
Events
E X PA N S I Ó N o f fe rs m u lt i pl e
are l ead er s in cred ib il ity as wel l
i n fo r m a t ive o d d s a lway s w ith
as in fl uen ce econ omic, fin an cial
th e s a m e q u a li ty. O u r co nten t s
an d b us in es s s ector s .
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
READERSHIP AND CIRCULATION LEADER
• • Readership leader with the higher market share: 55%
• • Circulation leader in economic dailies: 26.372 copies (40.256 on Saturday).
• • Unique economic daily payment according OJD rating.
• • High exclusiveness : 78% Exclusive readership.
136.000
Press
Readers
7.000
4.000
1.000 8.000
2.000
1.000
11.000
6.000
15.000
46.000
4.000
1.000
Audience leaders throughout all the country.
Our Editions in Andalucía, Cataluña, C. Valenciana, Galicia y País Vasco has
relevant information for our readership as well as segmentation odds for our
advertisers.
13.000
12.000
3.000
2.000
O u r re a de r s va l u e r i g or a n d
wi th a hi g h professi on a l level.
wh ol e n e s s i n ou r i n fo r m a ti on .
Con fi d en ce a n d cred i b i li ty for
We a re a p re s t i g i o u s m e di a
you r a d verti sem en ts.
1.000
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SECTIONS
SOLUTIONS
SPECIALS
All the economic and financial information::
Empresas, Ahorro, Economía, Finanzas &
Mercados, Jurídico, Directivos...
Current and relevant contents:
Renting, QQ Seguros & Finanzas, I+D, Mobile…
Expansión has multiple SECTIONS
the same commercial interests are
AND SPECIALS to focus on the most
allowed to sponsor contents.
relevant information. Companies with
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
SUPPLEMENTS
… and also: Pymes, Casas & Estilo, Inversor, Fin de Semana, IFEMA …
We are the most valued information
for entrepreneurs with specialized
media due to its useful contents.
contents.
EXPANSIÓN is the most reliable daily
MULTIMEDIA
PRESS
DIGITAL
EXPANSIÓN.COM A REFERENCE IN DIGITAL ERA
5,0 M
13,1%
2,6 M
Home 17.704
Markets 7.819
Economy 5.456
Coverage
2,9 M
SOLUTIONS
TOP SECTIONS - PVs (000)
Multiplatform
Users
UU
PC
EVENTS
Companies 3.463
UU
Mobile
• Record in Social networks:
228.000 followers in facebook and
634.000 in Twitter.
Directive 2.556
Opinion 1.004
Dictionary 992
Legal 790
Nauta 712
Society 226
EXPANSIÓN.COM offers a higher
More complete, intuitive and agile
online experience. Now we have a
versions. The best tools to invest
new web image and renewed Apps.
and manage.
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
DIFFERENT CONTENTS
ESTILO DE VIDA, , new contents about leisure
and free time. Technology, be fit, health, houses
and lifestyle. Everything to spend and enjoy in
an intelligent way.
1.608.895
Unique
Users
2.555.837
PVs
Nauta360.com, an excellent odd to reach
elites.
496.814
Unique
Users
711.787
PVs
EXPANSIÓN.COM pays special
demanding and qualified target
attention to multimedia contents.
through more sections and wide
We offer information for the most
informative assortment.
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
WE BET FOR MOBILITY
58% of our readership is in mobile
2,9 M de UU - 14 M PVs - 2,4 M UU are exclusive in mobile
Free Apps for iOS and Android with a clear and easy
web surfing.
Adapted versions for iPad and Android tablets.
Users really like it: 4,5 stars
227 Mil
Downloads
iOS
369 Mil
Active Downloads
in Android
Expansión is the first
media app with a
version for apple
watch
ECONOMIC INFORMATION MEANS
to our renewed mobile channels.
PROFITABILITY. Last news available
EXPANSIÓN.COM is tendency in
to our users everywhere thanks
digital era.
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
OUR EVENTS ARE A REFERENCE FOR FINANCIAL SECTOR
February
June
March
November
May
December
Our events assure the presence of
to the relevance and the status of
the most outstanding people within
EXPANSIÓN, as well as the power of
the financial and social sector thanks
our group (Unidad Editorial).
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
ORIGINAL FORMATS MAKE THE DIFERENCE.
EXPANSIÓN offers visible advertising solutions with a great impact and brand recognition.
We are specialized on tailor-made
consumption habits. Our advertising
solutions. We offer multiple sponsorship
produces a maximum engagement and a
formats for new information
new experience for our readership.
MULTIMEDIA
PRESS
DIGITAL
EVENTS
SOLUTIONS
EFFECTIVE INTEGRATED ADVERTISING
Section sponsorship
Microsite
Monographics
Tailor-made blogs
Digital meetings
Maximum ROI
for our adverts:
We invest on last
technology and
big data solutions
to reach the best
results.
Vídeo
Comparers
Learning with
Office
Guides
We are specialized on tailor-made
consumption habits. Our advertising
solutions. We offer multiple sponsorship
produces a maximum engagement and a
formats for new information
new experience for our readership.
SOURCES
MULTIMEDIA - 1
Audiencia multicanal: Random Combination EGM 2º Acum.
2016 y ComScore MMX Multiplataforma Mayo 2016 Expansión
Sites
MULTIMEDIA - 2
Digital: Comscore MMX Multiplataforma Mayo 2016 Expansión
Sites.
Papel: EGM 2º Acum. 2016
Orbyt: Junio 2016
RRSS: Julio 2016
Usuarios Registrados: Junio 2016
MULTIMEDIA - 3
EGM 2º Acum. 2016 y AIMC Marcas 2015
MULTIMEDIA - 4
Random Combination EGM 2º Acum. 2016 y Comscore MMX
Multiplataforma Mayo 2016 Expansión Sites
PAPEL - 1
Prensa: EGM 2º Acum. 2016. Difusión: OJD 2015. Estudio Lectores
Prensa Económica Feb. 2015 Millwarsbrown & Unidad Editorial.
DIGITAL - 1
Audiencia: Comscore MMX Multiplataforma Mayo 2016 Expansión
Sites. Omniture Junio 2016.
RRSS: Julio 2016.
DIGITAL - 2
Omniture Junio 2016
DIGITAL - 3
Audiencia Móvil: Comscore MMX Multiplataforma Mayo 2016
Expansión Sites
Descargas Apps: Junio 2016
CONTACT WITH THE COMMERCIAL DEPARTMENT IN
OR IN OUR OFFICES
EXPANSIÓN PAPEL
EXPANSIÓN DIGITAL
+34 91 443 55 09
COMMERCIAL DEPARTMENT
Director Publicidad Area Prensa, Internet y Mobile Unidad
Editorial:
Gonzalo Casas - gonzalo.casas@unidadeditorial.es
Director Area Expansion Prensa, Internet y Mobile
Expansión:
Miguel Suarez - miguel.suarez@unidadeditorial.es
Beatriz Ramos Ponferrada
beatriz.ramos@unidadeditorial.es
César Cuairán
ccc@unidadeditorial.es
Cristina Ramos
cristina.ramos@unidadeditorial.es
Directora de Publicidad Área Delegaciones, Salud e
Internacional:
Mar de Vicente - Mar.DeVicente@unidadeditorial.es
Fátima Zornoza
fatima.zornoza@unidadeditorial.es
Director Área Soluciones Globales:
Jose Luis Sanchez Crespo -jlsanchezcrespo@unidadeditorial.es
Fernando Lopez
fernando.lopez@unidadeditorial.es
PUBLICIDAD
Cristina Capon
cristina.capon@unidadeditorial.es
Olga Caballero
olga.caballero@unidadeditorial.es
Elena Pérez Antón
elena.anton@unidadeditorial.es
Beatriz González Caballero
beatriz.gonzalez@unidadeditorial.es
Fernando Ponce
fernando.ponce@unidadeditorial.es
CONTACT WITH THE COMMERCIAL DEPARTMENT IN
OR IN OUR OFFICES
EXPANSIÓN PAPEL
EXPANSIÓN DIGITAL
+34 91 443 55 09
2016
MUCHAS GRACIAS