Consumer Index

Transcription

Consumer Index

Consumer Index
Central and Eastern Europe
Q4 2012 Edition
Highlights:
Contents
 This edition sees the welcome return of Czech Republic and Slovakia to our publication.
 D
uring the latest quarter Modern Trade reached 50% value share of the Romanian FMCG market for the first time. Growth of
Modern Trade has also benefitted Private Label that also reached a record peak during the latest quarter.
Regional Summary
Bosnia
 In Hungary we see contrasting trend, with Private Label share remaining static versus previous year and the market share of
Hyper- and Supermarkets declined, much to the benefit of the small grocery shop channel.
Croatia
Czech Republic
FMCG Consumer Dashboard
Hungary
Poland
% Value Change Q4 2012 vs Q4 2011
Bosnia
Croatia
Czech
Hungary
Poland
Romania
Russia
Serbia
Slovakia
Ukraine
FMCG
•
•
•
•
•
•
–
–
–
–
–
–
Chilled
•
•
•
•
•
•
•
•
•
•
Frozen
–
–
–
–
–
Alcohol
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Fresh
•
•
•
•
•
•
•
•
•
•
–
–
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Packaged
Soft Drinks
Personal Care
Home Care
Pet Foods
–
of more than 0.5%
• Increase
Decrease
of more than 0.5%
•
•
•
•
•
•
•
•
•
•
•
Increase/decrease of 0.5% or less
•– Category
not covered
–
•
•
–
Romania
Russia
Serbia
Slovakia
Ukraine
Definitions
Sources and Methodology
–
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© Europanel GIE 2013 Powered by GfK Panel Services and Kantar Worldpanel
Consumer Index
Bosnia
Category Trends
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Q4 2012 Edition
bosnia
bosnia
Contents
Trade Channel Trends
Q1 2012
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
•
•
•
-7
-7
-3
-18
-7
-21
-17
Q1 2012
FMCG
Hypers
Supers
Other
8
-2
•
•
•
•
-17
-25 -20 -15 -10 -5 0 5 10
-3
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
-2
Regional Summary
-7
-18
Bosnia
-21
Croatia
8
Czech Republic
-25 -20 -15 -10 -5 0 5 10
-3
Hungary
Poland
-21
-21
-25 -20 -15 -10 -5
Q2 2012
-7
-3
-7
-25 -20 -15 -10 -5
0
Romania
0
Russia
Serbia
Trade Channel Shares
Slovakia
bosnia
MAT Q4 10
MAT Q4 11
MAT Q4 12
Q4 2012 Key Indicators Year on Year % Change
Definitions
22.6
GDP (Value)
n/a
Rate of Food Inflation (Value)
n/a
Rate of Unemployment
n/a
Frequency of FMCG Purchase
Average FMCG basket size (Value)
Ukraine
50.5
23.8
47.8
Hypers
-16.1%
Supers
50.0
26.9
10.6%
22.3
28.4
27.7
Other
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Consumer Index
Croatia
croatia
Q4 2012 Edition
croatia
Category Trends
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Food
Contents
0
Q1 2012
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
•
•
•
•
Q1 2012
3
FMCG
0
3
Hypers
5
0
-4
-5
2
0
5
-3
-5 0
5
-5 10 0
10
Czech Republic
Hungary
5
Poland
10
15
Russia
-1
Slovakia
10
MAT Q4 11
MAT Q4 12
-1
10
Ukraine
Definitions
22.4 10
n/a
5.4%
5
-1
26.3
40.2
42.5
26.7
40.0
28.4
26.0
7.6
24.5%
6.7
-1.7%
Hypers
Discounters
1.6%
Supers
Other
13
croatia
10
-1
Croatia
1
Serbia
15
Bosnia
-1
Romania
-5 0
10
Regional Summary
0
-3
MAT Q4 10
13
2
-12
•
•
•
•
•
Q4 2012
Q3 2012
1
-5
Others
-5
GDP (Value)
•
•
•
•
•
-11
-1
Discounters
-12
-4
•
•
•
•
•
5
Supers
-11
Q2 2012
25.2
8.1
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Consumer Index
czchec
Czech Republic czchec
Category Trends
Q4 2012 Edition
Contents
4
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Food
Q1 2012
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
•
•
•
•
4
Q1 2012 Q2 2012
0
•
•
•
•
•
FMCG
0
Hypers
10
4
Supers
6
-9
3
0 1
20
-1
Croatia
1
Czech Republic
4
3
0 1
Hungary
Poland
2 3 4 5
Romania
2 3 4 5
-10 -5 0 5 10 15 20
Russia
-6
-6
czech
-1
10
n/a
-1
Slovakia
10
MAT Q4 11
MAT Q4 12 10
-1
-1
28.5
38.0
26.3
38.7
6.3%
17.7
15.8
Ukraine
Definitions
10
18.9
16.1
12.1%
-1.0%
Hypers
Discounters
4.4%
Supers
Other
Bosnia
5
20
MAT Q4 10
3
Regional Summary
4
Serbia
-10 -5 0 5 10 15 20
GDP (Value)
3
-1
•
•
•
•
•
6
-9
5
Discounters
1
Others
4
•
•
•
•
•
10
Q4 2012
Q3 2012
25.6
39.2
19.3
15.9
InHome Scanning introduction in 2012. IHS vs. comparable re-worked data.
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Consumer Index
Hungary
Q4 2012 Edition
Category Trends
FMCG
Chilled
Packaged
Frozen
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Food
hungary
Q1 2012
•
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
•
Q3 2012
•
•
•
•
•
•
•
•
•
Q4 2012
5
Q1 2012
FMCG
3
Hypers
9
5
0
-2
7
2
10
5
0
•
•
•
•
•
•
•
•
9
7
2
14
Q4 2012
Q3 2012
31
•
•
•
•
•
•
•
•
-2
Q2 2012
5
-5.0 0 0 0.714290 6.428579 12.142869 17.857159 23.5714 8 29.285738
Change
1.5
n/a
10
-1
10 15 20 25 30 35
5
MAT Q4 10
7.9%
n/a
22
28.4
23.2
1.7
10
-1
18.9
19.5
Croatia
-2
5
Hungary
12
10
10
1.5
20.6
Serbia
1.8
5
Slovakia
Ukraine
Definitions
7.1
27.910
22.8
18.6
Romania
Russia
10 15 20 25 30 35
28.1
-122.7
Poland
31
MAT Q4 12
22
6.9
Czech Republic
-2
-5 0
1.6
Bosnia
0
-5.0 0 0 0.714290 6.428579 12.142869 17.857159 23MAT
.5714 8 29.285738 Q4 11
6.8
Regional Summary
5
hungary
GDP (Value)
5
Other
14
•
•
•
•
•
•
•
•
3
0
Supers
-2
Discounters
5
Cash & Carry
-2
Small Grocery
12
Street Vendors
-5 0
Q4 2012 Key Indicators Year on Year %
Contents
hungary
-1
1.6
20.5
18.3
-0.1%
Hypers
Cash & Carry
Street Vendors
5.1%
Supers
Small Grocery
Other
Discounters
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Consumer Index
poland
Poland
poland
Category Trends
FMCG
Fresh
Chilled
Packaged
Frozen
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Food
Q1 2012
•
•
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
•
•
Q4 2012
-5
•
•
•
•
•
•
•
•
Hypers
0
Supers
-2
Discounters
-1
1
1
-1
3
1
2
8
12
n/a
4.3%
6.1%
Bosnia
-1
Croatia
15
-5
16
20
4
8
12
16
Poland
-13
Romania
-8
Russia
Serbia
20
4 8
12 16 20
0
12 Q4
16 20 10
MAT
4 8
MAT Q4 11
MAT Q4 12
1.0
5.0
3.0
2.9
24.3
5.1
20.6
5.0
Definitions
20.1
27.8
17.8
17.6
19.7
25.4
Slovakia
Ukraine
22.9
1.7
Czech Republic
Hungary
-6
0
29.1
-2
-8
0
3
9
Regional Summary
0
poland
2
4
Other
-13
1
-1
-3
Street Vendors
-6
•
•
•
•
•
•
•
•
1
Q4 2012
Q3 2012
Small Grocery
-5
-3
•
•
•
•
•
•
•
•
1
Cash & Carry
15
9
0
Q2 2012
Q1 2012
-5
FMCG
0
0
GDP (Value)
Contents
Q3 2012
•
•
•
•
•
•
•
•
•
•
Q4 2012 Edition
1.3
23.3
1.2
25.2
-1.0%
Hypers
Cash & Carry
Street Vendors
1.2%
Supers
Small Grocery
Other
Discounters
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Consumer Index
Romania
Category Trends
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Q4 2012 Edition
romania
romania
Contents
Q1 2012
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
Q3 2012
•
•
•
•
•
•
•
Q4 2012
2
FMCG
2
2
Hypers
-4
4
1
Cash & Carry
Street Vendors
-17
0
Other
5
19
•
•
•
•
•
•
•
•
11
1
-3
-10 -5
-3
0
5
Q4 2012
Q3 2012
4 Small Grocery
-3
-3
2
28
•
•
•
•
•
•
•
•
2
Discounters
-3
-27
-3
•
•
•
•
•
•
•
•
Q2 2012
Supers
11
-10 -5
Q1 2012
28
-3
GDP (Value)
0.3%
7.0%
3.5
11.5
20.7
3.5
11.6
12.5
40.4
-10.7%
9.9
1.5
Hungary
-3
Poland
-17
Romania
19
Slovakia
Ukraine
MAT Q4 12
22.8
3.2
Definitions
12.4
22.6
13.5
10.1
1.3
1.4%
Hypers
Cash & Carry
0.5%
Supers
Small Grocery
Discounters
Street Vendors
16.7
35.4
37.2
Russia
Serbia
-15.0 -6.25 2.50 1 .25 20. 0
MAT Q4 11
Croatia
Czech Republic
-27
Trade
-15.0 -6.25 2.50 1 .25 20. 0 Channel Shares
Bosnia
-4
romania
MAT Q4 10
Regional Summary
2
8.8
1.1
Other
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Consumer Index
Russia
Category Trends
FMCG
Fresh
Chilled
Packaged
Frozen
Alcohol
Soft Drinks
Personal Care
Home Care
Q4 2012 Edition
russia
russia
Contents
Q1 2012
•
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
•
Q3 2012
•
•
•
•
•
•
•
•
•
Q4 2012
Q1 2012
13
FMCG 13
11
Hypers 21
4
Discounters
9
17
Cash & Carry
37
Street Vendors
2
57
Other
21
17
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
11
11
17
37
15
17
Q4 2012
Q3 2012
57
GDP (Value)
n/a
n/a
16.3
13.7
12.4
16.2
9
Czech Republic
12
Romania
21
Russia
Serbia
11.0
19.3
21.3
Ukraine
3.2
Definitions
12.7
16.8
14.1
13.9
1.3
Slovakia
MAT Q4 12
14.4
18.8
20.3
3.9%
Hypers
Cash & Carry
Street Vendors
8.9%
Supers
Small Grocery
Other
7.6
2.2
3.4
Discounters
Hungary
Poland
2
14.5
29.6
n/a
Croatia
0 10 15 20 25 30
5
MAT Q4 11
7.3
19.5
8
51
0 5 10 15 20 25
MAT Q4 10
Bosnia
21
Trade
Shares
0 10 15 20 Channel
25 30
5
Regional Summary
13
russia
0 5 10 15 20 25
51
Small Grocery
12
15
13
4
Supers
8
11
•
•
•
•
•
•
•
•
Q2 2012
40.9
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Consumer Index
serbia
Serbia
Category Trends
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Foods
Q4 2012 Edition
serbia
Contents
Q1 2012
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
•
•
•
•
Q1 2012
FMCG
21
28
Hypers
25
Supers
•
•
•
•
•
•
•
•
21
Small Grocery
15
19
1
20
12
-10
-40 -35 -30 -25 -20 -15 -10 -5
serbia
0
GDP (Value)
n/a
n/a
n/a
MAT Q4 11
27
6
6.0
19 42
-18
Croatia
Hungary
Poland
Romania
14
Russia
Serbia
Slovakia
5
Ukraine
Definitions
0.3
8.1 6.2
3.4
25.0
5.8
53.0
Bosnia
Czech Republic
19
23.7
23.3
53.6
46
MAT Q4 12
0.5
8.9 5.0
3.1
0.2 9.1 4.8
3.0
Regional Summary
21
-40 -35 -30 -25 -20 -15 -10 -5 0
5 -30. 0 0-205. 5 56-201. 1 12-06. 6 68-102. 2 24-07. 7 801-3. 3 361. 1Shares
0795. 5 519 .9 9 59
Trade Channel
MAT Q4 10
•
•
•
•
•
•
•
•
25
Q4 2012
Q3 2012
21
46
28
15
19 42
Street Vendors
20
-18
Hard Discounters
12
14
Others
-10
-30. 0 0-205. 5 56-201. 1 12-06. 6 68-102. 2 24-07. 7 801-3. 3 361. 1 0795. 5 519 .9 9 59
•
•
•
•
•
•
•
•
27
6
Cash & Carry
1
Q2 2012
51.2
5.9
11.1%
Hypers
Small Grocery
Hard Discounters
9.3%
Supers
Street Vendors
Other
Cash & Carry
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Consumer Index
slovakia
slovakia
Slovakia
Q4 2012 Edition
Category Trends
FMCG
Chilled
Packaged
Alcohol
Soft Drinks
Personal Care
Home Care
Pet Foods
Contents
Q1 2012
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
Q3 2012
•
•
•
•
•
•
•
•
Q4 2012
2
Q1 2012
FMCG
2
Hypers
-6
4
-3 Supers
11
Discounters
2
-9
Small
Grocery
0
7
Others
9
21
8
17
•
•
•
•
•
•
2
Q2 2012
•
•
•
•
•
•
-6
11
4
-9
7
-15.0 -7.5 0.0 7.5 15.0
21
17
•
•
•
•
•
•
Bosnia
-3
2
Croatia
0
Czech Republic
9
Hungary
8
Poland
Romania
Russia
-15 -10 -5 0 5
Serbia
70
70
MAT Q4 10
MAT Q4 11
28.7
5.9%
4.3%
5.2%
Hypers
Discounters
-3.3%
Supers
Small Grocery
19.2
22.2
22.6
15.8
Ukraine
MAT Q4 12
Definitions
10.5
31.1
0.7%
15.9
Slovakia
10.1
10.5
GDP (Value)
Regional Summary
2
-15.0 -7.5 0.0 7.5 15.0
slovakia
-15 -10 -5 0 5
Q4 2012
Q3 2012
23.8
29.9
19.7
15.2
24.7
Other
InHome Scanning introduction in 2012. IHS vs. comparable re-worked data.
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Consumer Index
Ukraine
ukraine
ukraine
Category Trends
FMCG
Fresh
Chilled
Packaged
Frozen
Alcohol
Soft Drinks
Personal Care
Home Care
Q4 2012 Edition
Contents
Q1 2012
•
•
•
•
•
•
•
•
•
Q2 2012
•
•
•
•
•
•
•
•
•
Q4 2012
Q3 2012
•
•
•
•
•
•
•
•
•
5
FMCG
8
Hypers
7
5
31
Supers
3
12
Cash & Carry
0
11
Street Vendors
1
-6
-6
Other-3
8
•
•
•
•
•
•
•
•
11
-2
-2
•
•
•
•
•
•
•
•
9
Q4 2012
Q3 2012
7
0
Small Grocery
10
0
•
•
•
•
•
•
•
•
Q2 2012
5
3
Discounters 23
9
31
10 15 20
category
0
5
23
0
n/a
n/a
Russia
Serbia
0 10 20 30 40 50
10 15 20
MAT Q4 12
0.7
1.0
3.3category
14.4
1.3
20.0
48.3
Romania
-3
MAT Q4 11
n/a
Poland
1
0.7
11.4
6
11.4 3.7
1.1
Slovakia
Ukraine
12.4 64.5
13.8trade
1.1
20.9
47.7
Czech Republic
Hungary
10
MAT Q4 10
trade
15.0
Bosnia
Croatia
12
0 10 20 30 40 50 Shares
Trade Channel
5
Regional Summary
5
ukraine
0
GDP (Value)
Q1 2012
Definitions
21.8
45.4
-5.5%
Hypers
Cash & Carry
Street Vendors
10.8%
Supers
Small Grocery
Other
Discounters
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Consumer Index
Definitions
Q4 2012 Edition
CATEGORIES UNIVERSE:
Contents
FMCG: Fast Moving Consumer Goods (includes foods, personal care and home care; excludes clothes, white goods etc...).
Total FMCG is not necessarily the sum of the categories shown below it.
Categories:
• Fresh Foods: fresh fish, fresh meat, fresh poultry/game, fresh fruit, vegetables, salads
• Chilled Foods: chilled deli products, chilled dairy products, chilled bakery products
• Packaged Grocery: bread, biscuits, canned goods, hot beverages, packet breakfast, pickles, sauces, condiments, savoury carbohydrates and
snacks, home cooking ingredients, take home confectionery and savouries
• Soft Drinks: carbonated soft drinks, chilled drinks and mineral water
• Home Care: softeners, detergents and rinse conditioners
• Personal Care: bathroom toiletries, hair care, healthcare, oral care, other toiletries
• Pet Food: Cat food and dog food
TRADE CHANNEL DEFINITIONS:
Supermarkets
Offering a broad food and
non-food assortment. Over
2500m2 Self. Mercator,
Interex, Bingo, Ilma, Robot
Commerce
Offering a broad food and nonfood assortment. Over 400m2.
Interex, Bingo, Konzum, Tus,
Mercator, MIMS, Zvornicanka,
Robot Commerce
Self-service outlet, which
offers full range of groceries
and general merchandise:
Carrefour, HIT, Kaufland and
Tempo
Billa, CBA, Fantastico, Piccadilly,
Roda, Ena, independent
supermarkets, smaller local chains
Croatia
Offering a broad food and
non-food assortment. Over
2500m2, Interspar, Kaufland,
Mercator hypers, Super
Konzum, Plodine, KTC
Large self-service retail market
that sells food and household
goods, 400 - 2500 m2. Bakmaz,
Billa, Biljemerkant, Boso, Diona,
Idis, Kerum, KTC, Maxi Konzum,
Mercator, Plodine, Spar, Studenac,
Tommy
Limited range of
food, often selling
directly from palletts,
focused on price
(Lidl)
Getro, Metro
Smaller food/grocery selfservice outlets with 1-2 cash
desks or selling over-thecounter (Bakmaz, Boso,
Diona, Idis, Kerum, Konzum,
KTC, Mercator, Metts, Pemo,
Plus Market, Prehrana,
Studenac, Tommy. All other
‘neighbourhood stores’
included)
Czech
Republic
Globus, Kaufland, Interspar,
Hypernova/Hyperalbert,
Tesco hypermarket, COOP
Terno, Hypermarket
Albert, Billa, Tesco diskont,
COOP / Jednota Tempo, COOP /
Jednota Tip, COOP Supermarket;
independents
Lidl, Penny Market,
Plus, Norma, COOP
Diskont, Diskont
Makro, Hopi C&C
Small self-service grocers:
Spar, COOP / Jednota, COOP
/ Jednota Tuty Over-thecounter specialists
Bulgaria
Bosnia
Croatia
Czech Republic
Hungary
Poland
Hypermarkets
Bosnia
Regional Summary
Discounters
Cash & Carry
Small Grocery Shops
Street Vendors +
open markets
Velpro, Slavija
Penny, Lidl
Metro C&C
Others
Specialized stores (Drugstores (DM, CM),
Perfumeries, Pharmacies, Door-to-Door,
Bakeries, Coffee Shops, Beverages discounts,
Dairy Shops, Candy Shops, Kiosks, Minimarkets, Traditional Shops, Open Market,
Street Vendors…)
Traditional shops, served by
a cashier, 1 or 2 cash desks,
food and non-food goods
Open spaces for
trade, especially
for food products
All other outlet format like kiosks, petrol
stations, door-to-door sales, market halls,
general stores, specialized shops, etc.
Smaller food/grocery self-service outlets
with 1 or 2 cash desks, self-serving including Magazin 345, T-Market, Fantastico
Minimarkets, CBA minimarkets, Carrefour
Market, Piccadilly Daily
Drugstores: outlets specialized in home and
personal care products / Specialized stores: pet
shops, fruit shops, chocolate shops, butcher
shops (Drogeries, Perfumeries, Pharmacies,
Door-to-Door, Bakeries, Coffee Shops,
Beverages discounts, Dairy Shops, Mail order,
Kiosks, Open Market, Street Vendors)
Street Vendors,
Open Markets
Vendors
Romania
Russia
Serbia
Slovakia
Ukraine
Definitions
Family Frost, petrol station, etc.
Definitions continued >
Tel: +44 20 8967 2162
www.europanel.com
Consumer Index
Definitions (continued)
Q4 2012 Edition
Contents
TRADE CHANNEL DEFINITIONS:
Hungary
Poland
Romania
Hypermarkets
Supermarkets
Discounters
Cash & Carry
Small Grocery Shops
Street Vendors +
open markets
Others
> 2,500m2, more than
10,000 articles, at least 30%
non-food, more than 10 cash
registers (Auchan, Cora,
Interspar, Tesco)
400-2,000m2, food and non food,
3-10 cash registers (Kaiser’s,
Match, Spar, bigger Coop, CBA
and Real)
400-1,000m2, food and
near-food range, cosmetics
and chemical products,
3-10 cash registers (Lidl,
Penny Market, Plus, Profi,
Aldi)
Metro
Selling area less than 400m2, 1
or 2 cash registers, range of food
and non-food articles, belonging
to named key account (small
Coop, small CBA, small Real, small
Honiker and Heliker shops) or being
independent.
Street Vendors,
Open Markets
Vendors
Mail order, direct marketing,
D.I.Y etc.
Auchan, Kaufland, Tesco,
Intermarche, Carrefour, Real,
E.Leclerc
ABC, Aldik, Alma, Asort, Billa,
Bomi, Carrefour Minut, Carrefour
Express, Dino, Duzy Sklep
Wielobranzowy, Eko, Elea,
E.Leclerc, Euro Sklep, Grosik,
Jedynka, Marcpol, Piotripawel,
Polomarket, Rossmann, Sano,
Savia, Seic 34, Spar, Stokrotka,
Tesco Express, Tesco, Topaz,
Zatoka, Zielony Market
Aldi, Biedronka, Lidl, Netto,
Plus Discount
Eurocash, Makro,
Selgros
Food and non-food, less than 3
cash desks
Street Vendors,
Open Markets
Vendors
Food and non-food products:
Angst, Billa, Carrefour ExpressAngst, Carrefour Market, Mega
Image, Shop & Go, Spar, Spar
Express, Succes Supermarket,
Profi (which was rebranded
from Discounter in Supermarket
format in February 2012), etc and
independent supermarkets.
Lower price for food and
non-food products – Lidl
(including Plus until June
2011), Penny Market,
Penny Market XXL, Profi
(until February 2012),
miniMax Discount & Mac.Ro
(which were closed by the
beginning of 2012).
Metro Cash &
Carry, Metro Punct,
Selgros Cash &
Carry.
Kopeyka, Magnit,
Pyaterochka, Kopeyka
Auchan, Carrefour
Hypermarket, Cora, Kaufland,
Interex, Real, Succes
Hypermarket.
Russia
Ramstore, O’Key, Auchan
Sedmoy Kontinent, Stolitsa,
BIN, etc
Serbia
1000m2, food and non-food
assortment Mercator, Interex,
Super Vero, Idea extra, Super
Maxi, Roda, Dis
Over 400m2, Maxi, Univerexport,
Interex, IDEA, Dis, Tus, Roda
Slovakia
Food and non-food
assortment, minimal sales area
2500 sqm, usually offering
large car parks (examples: HM
Tesco, Hypernova, Carrefour,
Kaufland).
Food assortment. Billa, Terno,
COOP/Jednota
Ukraine
More than 400m2. Silpo, Furshet, Billa, Velyka Kyshenya, Karavan,
ProStor, Tam-Tam, Auchan, etc.
Regional Summary
Bosnia
Petrol stations, Pharmacies,
Drugstores, Cosmetics shops,
Kiosks, Wholesalers, etc
Croatia
Czech Republic
Hungary
Poland
Boutiques (traditional shops, which
you can enter and find food and
non-food products), kiosks and agro
& food stores (traditional over-thecounter-shops for food, where you
can also buy products for personal
and household care). Including also
La Doi Pasi (new network – soft
franchise), Mic.Ro & Mic.Ro Rulota
(which were closed by the beginning
of 2012).
Street vendors,
market hall and
open market
vendors
Other shops – specialized
stores, gas stations, drugstores,
“Economat” stores, etc.
Metro Cash&Carry
Limited food and non-food
assortment
Street Vendors
and Open
Markets
Drugstores, Petrol stations, etc.
Stores with specific
payment regulation
and/or specific
membership cards
Tempo, Metro C&C,
Roda
Up to 400m2, MiniMaxi, Roda,
Univerexport, Idea, Jabuka, Dis,
Luki Komerc, Gomex, Aman Hard
Diskont, Dobardan
Street Vendors,
Open Markets
Vendors
Specialist stores Drogeries (DM,
Lilly), Perfumeries, Pharmacies,
Door-to-Door, Bakeries, Coffee
Shops, Beverages discounts,
Dairy Shops, Candy Shops,
Kiosks, etc
Limited range of food
assortment, often selling
directly from pallets, focused
on price (Lidl, Rema 1000,
etc.)
Selling to licenced
customers only
(retailers, small
entrepreneurs
(examples: Metro).
Small food-self service: Sama, Coop
Small food retailers over-the-counter:
Bala
Street Vendors,
Open Markets
Vendors
Gas stations, tobacconist´s/
newsstands, etc.
400-1,500m2. ATB, Fora,
Barvinok, etc.
Selgros & Makro
for households
and Metro for
businesses
Selling mainly food, less than 3 cash
registers, counter or selfservice
Romania
Russia
Serbia
Slovakia
Ukraine
Definitions
Direct sales, specialized stores,
etc.
Tel: +44 20 8967 2162
www.europanel.com
Consumer Index
Sources & Methodology
METHODOLOGY:
• A consumer panel is a permanent, syndicated and representative
sample of consumers, who provide ongoing details of the fast moving
consumer goods they purchase. Using the scanning/diary methodology,
each panel member records the details of every item they purchase.
• Sample sizes in number of households: Russia: 7,000;
Poland: 5,000; Ukraine: 5,000; Hungary: 2,000; Bulgaria: 2,500;
Romania: 2,200; Kazakhstan: 1,000; Croatia: 1,500; Serbia: 1,500;
Bosnia & Herzegovina: 1,000.
• Category, Channel, Average Basket Size Trends and Channel Shares
are all calculated/reported on value basis, with the value unit in all cases
being the locally used currency.
KEY INDICATORS :
Panel data indicators
• Frequency of FMCG purchase: Frequency of FMCG purchase during the
quarter compared with the same quarter the previous year.
• FMCG Average Basket Size: Average amount spent per trip in FMCG
during the quarter compared with the same quarter the previous year.
Eurostat data indicators:
• Food price index: Harmonized Indices of Consumer Prices (HICPs)
are produced and published using a common index reference period
(2005=100).
• Unemployment: Unemployed persons comprise persons aged 15 to
74 who were without work during the reference week, were currently
available for work and were either actively seeking work in the past four
weeks or had already found a job to start within the next three months.
• Constant Price GDP (based on Euro currency): Gross domestic
product (GDP) at market prices is the final result of the production
activity of resident producer units (ESA 1995, 8.89). It is defined as the
value of all goods and services produced less the value of any goods
or services used in their creation. Data are calculated as chainlinked
volumes (i.e. data at previous year’s prices, linked over the years via
appropriate growth rates). Growth rates with respect to the previous
quarter (Q/Q-1) are calculated from calendar and seasonally adjusted
figures while growth rates with respect to the same quarter of the
previous year (Q/Q-4) are calculated from raw data.
Q4 2012 Edition
Contents
KEY COUNTRY FACTS:
Source: CIA World Fact Book
Country
Regional Summary
Individual
Population (in
000’s)
Number Of
Households (in
000’s)
GDP per Capita
(2010 est.)
Bosnia &
Herzegovina
4,622
1,100
$6,600
Croatia
Bulgaria
7,093
2,900
$12,800
Czech Republic
Croatia
4,483
1,500
$17,500
Hungary
Czech
Republic
10,190
4,400
$25,600
Poland
Hungary
9,976
3,800
$19,000
Kazakhstan
15,522
4,392
$12,700
Poland
38,441
13,400
$18,800
Romania
21,904
7,300
$11,500
Russia
Federation
138,739
52,700
$15,900
Serbia
7,310
2,500
$11,000
Slovakia
5,477
1,900
$22,200
Ukraine
45,134
18,200
$6,700
Bosnia
Romania
Russia
Serbia
Slovakia
Ukraine
Definitions
Tel: +44 20 8967 2162
www.europanel.com

Consumer Index

Transcription

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