Sponsor Brochure - Peterborough Phantoms

Transcription

#16 Marcel Petran!
Defence
2014-15
SPONSORSHIP OPPORTUNITIES INFORMATION BROCHURE
INNOVATIVE - INTERACTIVE - IMAGINATIVE
INTRODUCTION
FROM YOUR PHANTOMS MEDIA TEAM
CARRIE BUCKMAN
LEE ELIAS
WELCOME TO THE PETERBOROUGH DALROD PHANTOMS
You are now entering a world of passion, excitement
and desire! We have a unique and advantageous
opportunity which is to be utilised and enraptured.
!As
a team, we are committed to enhancing and
increasing public awareness of your brand and
company to our passionate fans, adoring followers and
within our ever-growing community.
!We want to work with you in promoting your business
using our modern approach. This includes creating and
executing your goals as a business while utilising our
innovative marketing portfolio.
!We can't wait to talk to you, and introduce you to your
Peterborough Phantoms!
!
- Carrie & Lee
2
Our History…
It all started back in 1982 with the launch of the Peterborough Pirates.
After many successful years, triumphs and globally known players,
the Pirates management underwent a massive reorganisation in 2002
and The Phantoms were born.
The team employ both internationals and British players on a
contractual professional basis. Many have represented their country
and at present have many players part of the current GB squads.
We take a tremendous amount of pride in working with strong links
with community-based organisations such as councils, local housing
associations and Sport England among others. This keeps the team
in touch with local communities at all levels.
The Peterborough Phantoms are proud to be the only team in the
English Premier League to have won the Treble (League, Cup and
Playoff trophies) in the same season (2008-09)
For more information on sponsorships with the Peterborough Phantoms contact our Marketing Specialists
by email: Carrie or Lee @PeterboroughPhantoms.com or tel: Carrie- 07595673913 or Lee- 07453276173
PETERBOROUGH PHANTOMS
MARKET RESEARCH
IN-GAME PROPERTIES
MATCH NIGHT SPONSOR
ARENA
TABLE OF CONTENTS
EVENT/AUDIO
PRESENTATION/STAFF
INTERMISSION/HOSPITALITY
7
8
10
12
14
DIGITAL PROPERTIES
16
PHANTOMS.COM
17
18
20
PHANTV/SOCIAL BANNERS
TEAM PROPERTIES
ADDITIONAL PROPERTIES
CHILDREN’S PARTY/MASCOT
ADDITIONAL ITEMS
SPONSORSHIP PACKAGES
SPONSORSHIP BROCHURE
4-5
4
6
23
24
25
26
3
PHANTOMS
MARKET RESEARCH
DID YOU KNOW?
Planet Ice Peterborough
has over 500,000
visitors a year?
78% of our fan base use our !
digital properties to follow the team
DID YOU KNOW?
DID YOU KNOW?
Our website had 12,000 unique
visitors & 83,702 total page
views between September 1st &
December 31st , 2013
On average, we receive
between 200 and 1000 views!
on our Official Peterborough
Phantoms Facebook posts
85% of our fans are between ! 45% of our fan base have!
children under the age of 18
the age of 18 and 54
Poll of approximately 200 fans conducted between December 2013 - January 2014 - Survey Monkey
4
We have a healthy balance of new to long term fans
DID YOU KNOW?
Our media team can
create a return on
investment & activation
plan for your business
A majority of our fans !
come to every home game
95% of our fans
say they would
recommend
Phantoms games to a
friend
Our fans are interested in !
purchasing team merchandise
DID YOU KNOW?
Most Phantoms
merchandise!
can be sponsored.
Poll of approximately 200 fans conducted between December 2013 - January 2014 - Survey Monkey
MARKET RESEARCH
5
IN-GAME PROPERTIES
IN-PERSON BRANDING OPPORTUNITIES
CORPORATE HOSPITALITY
EXCITING ATMOSPHERE
24/7 EXPOSURE
6
#17 James Ferrara!
Team Captain!
Forward
On match nights you can feel the buzz around the
arena! Our fans are sat within the arena for 3 hours
absorbing the match night experience. In this time
there are various opportunities to let them see or hear
your brand. Our full Match Night Sponsorship will set
your brand in the minds of our adoring fans and
visitors.
MATCH NIGHT SPONSOR
BENEFITS
Hospitality box for the evening !
Company name mentioned throughout the evening
Company name on the front of the game programme
Company profile within programme!
Invited to ice surface to award the man-of-the-match
!
!
MATCH NIGHT SPONSOR PRICING:
FULL GAME SPONSOR
20 Seat Box
12 Seat Box
£550 £400
IN-GAME PROPERTIES
7
Our home, Planet Ice Peterborough is an old and tired,
but fantastic and intimidating venue to opponents. The
facility houses several Ice Hockey teams, has figure
skaters two sessions daily, multiple youth junior squads
as well as an Academy and Learn to Skate Programme.
In addition there are ten public skating sessions a week
with up to 1000 skaters a night. The official figure for the
arena’s footfall is over 500,000 per year.
#8 Lewis Hook!
Forward
ARENA SPONSORSHIPS
BENEFITS
Instant Brand Recognition!
Year round rink exposure!
Footfall over 500,000 a year
EXAMPLES
ARENA PRICING:
WALL (BOARD) BANNERS
£870 (includes production)
HANGING BANNER
£650 (includes production)
8
“Visualise your brand, business and logo in front
of a footfall of 500,000 visitors per year, most of
these are regular per week visitors. Repetition is
the key to branding your company and making it
in the forefront of the consumers' minds when
making purchasing decisions. These year round
options give some of the best value for your
investment!
#74 Slava Koulikov!
Head Player Coach!
Forward
ARENA SPONSORSHIPS
ARENA PRICING:
ZAMBONI DECAL
£7000
ADDITIONAL ZAMBONI BENEFITS
EXCLUSIVE
YOUR LOGO
HERE!
GAME PUCKS
£1000
IN-GAME PROPERTIES
!
Multiple appearances each game!
Highly recognisable attention grabber!
45,000 appearances a year
EXCLUSIVE
9
With events throughout the game, you will be sure to
be a part of the popular audience participation
games. As soon as you approach the arena you will be
greeted with the sales team branding your company
with your nominated event. We will always announce
the event naming you as sponsor. This will gain you
excellent marketing and repetitive branding.
#19 Luke Ferrara!
Forward
EVENT SPONSORSHIPS
BENEFITS
Stable place at every home game!
Heavy fan participation!
Positive “fun” element to match night
OPTIONS
Programme
- Match Night booklet includes roster, news,
game sheet, interviews and other info
Chuck-A-Duck - During the second intermission each game,
prizes are placed on the ice and fans chuck
their ducks. Whoever is closest to each prize
wins.
Fifty-Fifty
- It’s simple! We sell raffle tickets - the winner
takes 50% of the cumulative funds collected.
10
EVENT PRICING:
PROGRAMME
£2000
CHUCK-A-DUCK
£1000
EXCLUSIVE
FIFTY-FIFTY
£1000
EXCLUSIVE
In addition to our normal in-game announcements,
we are offering the exclusive opportunity to
sponsor the team’s “Powerplay" and “Final Five”
minutes of play. As these two properties are two of
the most exciting in the game of ice hockey, your
brand will be cemented into the minds of our
audience and be a mainstay for the entire season.
#65 Darius Pliskauskas!
Forward
AUDIO SPONSORSHIPS
BENEFITS
AUDIO PRICING:
Repeated Exposure!
Retainable value with fans!
Exclusive “Stand-out” item !
!
POWERPLAY
£2000
EXCLUSIVE
FINAL FIVE
£1000
IN-GAME PROPERTIES
EXCLUSIVE
OPTIONS
Powerplay - Your business name will precede the
announcement of every Phantoms manadvantage throughout the season. (75+
mentions a season)
Final Five - Every game, your business name will
appear within the arena and be announced
once the game clock reaches the final five
minutes of play in the match. (25+ mentions
a season)
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Presentation sponsorships are live in-game events
that take place every game or once a month.
Whether it be a giveaway item or fundraising effort,
associating your company name to these live ingame events and our fan base can help create brand
loyalty and recognition.
#29 Will Weldon!
Forward
PRESENTATION SPONSORSHIPS
BENEFITS
Live in-game announcement of event!
Web & Social mentions!
Company logo on all presentation materials!
OPTIONS
Shirt Off Your Back - A game day raffle offering a chance to
win a game-worn Phantoms jersey
200 Club
12
- A monthly fundraising prize raffle in
which funds are collected every week
and the participants get a chance to
win a monthly draw
PRESENTATION PRICING:
SHIRT OFF YOUR BACK
£800
200 CLUB
£500
EXCLUSIVE
With twenty Match Night Staff every week, on every entrance,
stand and gate, your brand will not be missed. Our staff are a
very important part of our home games and are also highly
visible giving your brand continued exposure throughout the
entire match night experience. In addition to the staff, with
several public appearances a year and a stable spot on our
Youtube channel our full time mascot Tom is a fan favorite
with both children and adults!
STAFF SPONSORSHIPS
#1 Damien King!
Goaltender
STAFF PRICING:
STAFF UNIFORMS
£2500
EXCLUSIVE
TOM THE MASCOT
£2500
IN-GAME PROPERTIES
BENEFITS
Professional appearance & presentation!
Rink-wide exposure at games!
Staff will be knowledgeable of your brand
!
UNIFORM OPTIONS
- Full game night uniform!
- Game night fleece or jacket!
- Game night hats!
TOM THE MASCOT OPTIONS
EXCLUSIVE
- Tom’s game night jersey!
- Branding in all appearances (Public/web)!
13
Both intermission and post game activities are
opportunities to showcase your brand in
unique way. Anything from a themed shootout
starring members of your business to a post
game dining session in the rink bar is possible.
Not sure what to do? Ask our marketing team
and they will help to create an event!
#23 Marc Levers!
Forward
INTERMISSION/
POST-GAME SPONSORSHIPS
RAF CRUSADE INTERMISSION SHOOTOUT
INTERMISSION/
POST-GAME
PRICING:
SPONSORED INTERMISSION
£800
PLAYER
AUTOGRAPH
BOOTH
14
POST-GAME EVENT
£500
Our recently refurbished hospitality suites are the best
seats in the house! Make an impression on colleagues,
suppliers or family with the comfort of the warmth and
privacy of your own box. With additional extras of a
changing room tour to meet the players and an
opportunity to be Match Night Sponsor for the evening.
All box holders will have the boarding above their box
for advertising to over 500,000 footfall within the year.
#55 Greg Pick!
Defence
HOSPITALITY BOX
HOSPITALITY BOX PRICING:
12-SEAT BOX
ENTIRE SEASON
PER GAME
£3500 £250
BENEFITS
Complimentary Tea/Coffee throughout match!
Private VIP full service bar!
Private tour of Phantoms locker room!
Standing/play area in each box
!
20-SEAT BOX
ENTIRE SEASON
PER GAME
£7000 £400
IN-GAME PROPERTIES
15
DIGITAL PROPERTIES
UNLIMITED EXPONENTIAL POTENTIAL
INSTANT BRAND RECOGNITION
INTERACTIVE CAPABILITY
INCITE INTERACTION
16
While we have a large reach online, our digital “home
base” will always be PeterboroughPhantoms.com. We
take pride in creating fresh content on the site
regularly while maintaining a professional appearance
of our team. With over 12,000 unique visitors and
80,000 page views a quarter (in season) our website is
a stable and guaranteed way to maintain constant
views of your brand.
#27 James Hutchinson!
Defence
PHANTOMS.com
BENEFITS
Official team web site!
Central source for team generated PR!
Extreme levels of traffic!
Exponential potential via web!
Sharable content !
OPTIONS
Official Site Sponsor
- Company branding on every page
- Company Branding on front page banner
- Additional promotion across social networks
Sponsored Section
- Company branding on specific widget (roster/standings/etc)
- Additional promotion across social networks
DIGITAL PROPERTIES
PHANTOMS.COM PRICING:
Official Site Sponsor
£1500
EXCLUSIVE
Sponsored Section/Page
£250
17
PhanTV, the official channel of the Peterborough
Phantoms, has emerged as one our most popular and
visually stimulating digital properties. With a weekly
broadcast schedule across YouTube, Social Media and
PeterboroughPhantoms.com. PhanTV is an easy way
to create instant brand recognition for your business
and also a lasting place with our core fan base weekto-week!
PHANTV
BENEFITS
#51 Erik Piatak!
Forward
Fan favourite!
25+ episodes a year!
Visual and interactive!
Strong replay value!
EXAMPLES
SPONSORED SHOW
SPONSORED SEGMENT
PHANTV PRICING:
Sponsored Segment
£200
Sponsored Show
“MEET THE PHANTOMS”
18
“ATTICA VIP PLAY OF THE GAME”
£500
(4 Spots Available)
Social banners are a simple yet extremely effective way to
sponsor a weekly or special visual that will be broadcasted
via the Phantoms’ different social networks. Considered the
strongest communication source with our fans outside of
the arena, social media creates a positive and lasting image
that has unlimited exponential potential for growing your
brand. Phantoms followers will be encouraged to like,
favorite, retweet, repin and share all posts in addition to
commenting.
#61 Jason Buckman!
Defence
SOCIAL BANNERS
SOCIAL PRICING:
WEEKLY SOCIAL BANNER
£1000 (5 Spots Available)
SPECIALTY SOCIAL BANNER
£100 (can be done multiple times)
DIGITAL PROPERTIES
Potential reach of 1000+ a week!
Visually stimulating!
Extreme brand awareness!
Entices interaction!
Heavy exponential potential!
BENEFITS
!
PLAYER TO WATCH
QUESTION OF THE WEEK
OPTIONS
GAME PREVIEW
QUOTE OF THE WEEK
SPECIALTY
BANNER:
More
examples
available
by request
19
TEAM PROPERTIES
LOCAL AND NATIONAL REACH
EXPONENTIAL BENEFITS
BE PART OF THE TEAM
INSTANT CREDIBILITY
20
Capture the eyes of the local and National Press,
adoring fans and other businesses. Thousands of
pictures are taken every week of our players. Shirts and
pictures are sold on our merchandise stand and our
pictures are seen on the back of your local paper or
magazines weekly. The credibility that comes with
having your brand on a professional team’s shirt, shorts
or helmet is extensive coverage for you.
TEAM PROPERTIES
#18 Rob Ferrara!
Defence
TEAM PRICING:
JERSEY PATCH
BENEFITS
Official game worn items!
Media exposure (National/Local)!
Jerseys are our top selling merchandise item
EXAMPLES (more upon request)
£1000
TEAM APPAREL
TRACK SUIT
HELMET
GYM KIT
£2500 £1500
EXCLUSIVE
HELMET SPONSOR
HOME JERSEY
TEAM PROPERTIES
£500
EXCLUSIVE
21
INTERACTIVE BRANDING OPPORTUNITIES
CUSTOM MARKETING OPTIONS
CHILDREN’S ENTERTAINMENT
FAN CLUB ACCESS
22
Phantom Mascots will have the chance to capture a
little glimpse at what it's like to be a hockey player.
Experience the changing room, rub shoulders with
all the players, enter onto the ice before adoring
chanting fans, and be a part of the team atmosphere
and buzz! All Mascots will have press photos taken
and a replica shirt presented within the changing
room pre game from a player of your choice.
#87 Kamil Jarina!
Goaltender
CHILDREN’S PARTY/ MASCOT
YOUR DAY INCLUDES:
Trip to the Phantoms Locker room!
Join team on the ice for pre-game introductions!
Photo with the team!
Replica shirt with your surname
SPECIAL EVENT PRICING:
CHILDREN’S PARTY
£350
MASCOT
£100
23
Looking for an extra way to push your
company name? We have several other
options that may be of interest to you. All of
these items are interaction based and sure to
earn you a opportunity to speak and
showcase your business to our fans on game
night and beyond.
#14 Harry Harley!
Forward
ADDITIONAL PRICING:
OPTIONS
ROSTER BOARD
£1000
Roster Board
-
Branded Options
- Your name will appear with the
Will display current Phantoms lineup
24/7 during the season
!
BRANDED ITEMS
team logo on a branded item of your
choice:
Price determined upon quote
T-Shirts Pencils Key Rings
Hats
Pens
Hand Clappers
Scarves Post-its And more…
EQUIPMENT GRID
£500
24
ADDITIONAL ITEMS
Equipment Grid
- Our fans have the opportunity to
sponsors all or select pieces of a
players kit. Your logo will appear on
the tracker banner on match nights
and on all mentions (web/print/etc)
These “visual” sponsorships will associate your
brand with the Phantoms organisation both inside
and outside the arena. Whether it be a banner on
the side of our official travel vehicle, a personalised
stand at Planet Ice or associating your name with
our official supporter’s club - these options can
help spread your name.
ADDITIONAL ITEMS
ADDITIONAL ITEMS PRICING:
TRANSPORT SPONSORSHIP
OPTIONS
Pre-Game Exhibitor - The ability to have a stand
and display your products
and services at a game
Transport Sponsor Phanforce Event
#79 Thomas Soar!
Forward
Your business branding on
our away travel vehicle
- Sponsor an event for our most
loyal bunch - the official team
supporter’s club
£5000
EXCLUSIVE
PRE-GAME EXHIBITOR
£100
PHANFORCE EVENT
£800-£1000
25
STARTER PACKAGE
PREMIER PACKAGE
1 Match Night Sponsorship
3 Match Night Sponsorships
(Hospitality box included)
1 Wall (Board) Banner
3 Pre-Game Exhibitor Nights
Sponsored PhanTV Segment
1 Sponsored Intermission
1 Wall (Board) Banner
1 Specialty Social Banner
Sponsored PhanTV Segment
1 Branded Item
1 Pre-Game Exhibitor
£2500 Save £270
26
(Hospitality Box Included)
Weekly Social Banner
Sponsored Section of Website
Jersey Patch
£5000 Save £620
ELITE PACKAGE
(Hospitality box included)
2 Wall Board Banners
5 Sponsored Intermissions
Sponsored Section of website
Sponsored PhanTV Show
Jersey Patch
Exclusive item choice of:
pucks, fifty-fifty, 200 Club
! (Game
(Based on availability)
£10,000
SPONSORSHIP PACKAGES
Save £1250
ALL INCLUSIVE PACKAGE
Exclusive Hospitality box for season
5 Sponsored Intermissions
2 Wall Board Banners
2 Hanging Banners
Staff Uniform Sponsor
Sponsored Section of website
Sponsored PhanTV Show
Jersey Patch
Phanforce Event
Exclusive item of your choice
(Based on availability)
£20,000
Save £1500
27
PETERBOROUGH PHANTOMS ICE HOCKEY CLUB
PLANET ICE PETERBOROUGH
1 MALLARD ROAD
BRETTON, PETERBOROUGH
PE3 8YN
Carrie Buckman by email: Carrie@PeterboroughPhantoms.com or tel: 07595673913
Lee Elias by email: Lee@PeterboroughPhantoms.com or tel: 07453276173

Sponsor Brochure - Peterborough Phantoms

Transcription

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