DLS-CSB - De La Salle-College of Saint Benilde

Transcription

Institution
Identification
Manual
• About the school seal • Logo/school name information and usage rules•
Official College Templates • Poster, Widgets and Tarpaulin approval procedures •
Revised, February 2009
The De La Salle-College of Saint Benilde seal has two unique features:
•
An open book in the middle of the seal is enclosed in a circle that forms
the body of a five-pointed star.
The book represents an open mind to learning, a symbol of the
multidimensionality of human intelligence and the centerpiece of the
College’s learning philosophy.
•
The star is a variation on the Signum Fidei.
It is the sign of faith and the symbol of the La Salle Brothers (Fraternum
Scholarum Christianarum). The star also means hope. The five points,
bisected into green and white areas, represent benevolence, civility,
humanitarianism, service-oriented goals, and scientific pursuit.
Connecting each star’s points are solid and white circular lines that
alternate from point to point, forming a circular pattern around the star.
Each school, campus, office, and program within DLS-CSB must be
primarily identified as De La Salle-College of Saint Benilde, and
secondarily. as an entity within the college.
A logo/seal is a visual representation of the institution. Being used to identify
the school, the DLS-CSB seal must be regarded with utmost respect. This
manual lists down the parameters in using the DLS-CSB logo.
A “signature” is the combination of the logo and the official name of the
institution. There are specifics on what type of font, the placement of such
elements in a grid system, colors, etc. that shall be discussed in this document.
About the College Seal
1
2
The singular logos in the three allowed colors:
Pantone 349
Full Black
Reverse on black or
Pantone 349
The logo block is the combination of the logo and the name of the school:
The official colors are
Pantone 349, black
and white. Gold is
used for certificates
and awards.
This is pantone 349. It
is chosen for its variant
shade of green identified
with Lasallian schools.
Please note that this color
will react differently
when printed on coated
paper as opposed to
matte paper stock.
The horizontal block/signature is the combination of the logo and the name of the school:
Logo /school name information
and usage rules
These are the
acceptable
manifestations
of the
DLS-CSB Logo:
4
If the address of DLS-CSB (and the campus, if necessary) is included, nudge the name
a bit upward making the ridge aligned with the bottom part of the letters. Note that
the School name should always be bigger than the campus and address.
These are the
acceptable
manifestations
of the
DLS-CSB
horizontal
block/
signature:
De La Salle-College of Saint Benilde
School of Design and Arts Campus
950 P. Ocampo St., Malate, Manila, Philippines 1004
Angelo King International Center Campus
Arellano cor., Estrada St., Malate, Manila, Philippines 1004
These are proper formats of specifying DLS-CSB addresses:
Taft Campus
2544 Taft Ave., Manila,
Philippines 1004
School of Design and Arts Campus,
950 P. Ocampo St., Malate, Manila,
Philippines 1004
OR*
OR*
DLS-CSB Taft Campus
2544 Taft Ave., Manila,
Philippines 1004
DLS-CSB SDA Campus,
950 P. Ocampo St., Malate, Manila,
Philippines 1004
Angelo King International Center,
Arellano cor., Estrada St., Malate,
Manila, Philippines 1004
OR*
DLS-CSB AKIC Campus,
Arellano cor., Estrada St., Malate,
Manila, Philippines 1004
* Preferred for internal citation
• If the word is to be spelled out, no need to include acronym
and usage rules
2544 Taft Ave., Manila, Philippines 1004
5
• Position the name of the school at the center ridge of the logo.
• Please spell out the name our school “De La Salle-College of
Saint Benilde.” If it’s an acronym, then make it purely acronym
(DLS-CSB).
• The acceptable maximum height of the logo, if placed besides
the school name, is 5 times the total height of the text.
Average is at 4 times.
• The word SAINT should be spelled out.
• The college name, if to be used as school, department or
organization logo purposes, may be used as long as it keeps the
official font, regardless of what color it may have.
• The college name may be tilted for -20O to 20O (except for
layouts which requires a 45O tilt). Emboss and shadowing
effects may be applied, if approved by the MCO.
DO NOT do the following:
• DLS-College of Saint Benilde
• De La Salle-College of St. Benilde
• DLS - CSB (no space between)
• Applying curves, arc and warping effects to the college name.
and usage rules
These are the
acceptable
manifestations
of the
DLS-CSB
signature:
6
1
2
3
4
5
6
• The positions should be: logo at the left, name of the college at the right;
or logo on top, name of college at the bottom.
• Do NOT type the name of the school in ALL CAPS.
• The acceptable maximum height of the logo, if placed above the school
name, is at most 6 times the total height of the text. Average is at 4 times.
• The logo and the school name may or may not have the same color (logo
for green or black), but limitations are pantone green, black, or white only.
DO NOT do the following to the school name:
• ALL CAPS: DE LA SALLE-COLLEGE OF SAINT BENILDE
• Applying bold, italics, underlines and strikethroughs.
The official font is strictly Abadi
MT Condensed, especially for official
documents. Arial may be used
for other document types, or for
unavailability of the Abadi font.
and usage rules
These are the
acceptable
manifestations
of the
DLS-CSB
signature:
7
DLS-CSB Logo
Grid
The DLS-CSB grid shows the accurate proportions and spacings of the
two elements of the college signature. The grid scale serves as a guide
so that reproduction will be exact and in accurate proportion especially
when the signature is to be resized manually.
x
4x
x
4x
The number of squares indicated for the height and width of the college
logo or college signature is always constant regardless of the size. The
logo and the logotype must always follow the proportion shown in the
DLS-CSB grid when reducing or enlarging the college signature.
and usage rules
Shown in the following pages are the grids of the DLS-CSB logo, and the
horizontal and vertical orientations of the college signature.
Vertical Orientation of the College Signature
17x
6.75x
3.5x
6.75x
5.25x
College
Signature
Block
Orientation
3.5x
3.5x
5x
0.5x
3.5x
1.25x
De La Salle11x
College
of Saint
Benilde
0.5x
Horizontal Orientation of the College Signature
21x
3.5x
3.5x
17x
0.5x
1.25x
8
Please note that the College name is presented in either:
DLS-CSB Logo
Grid
• One straight line:
De La Salle-College of Saint Benilde or
De La SalleCollege of Saint Benilde
• Two-tiered lines:
^ This format is applicable only
for lack of space.
• Four-tiered lines:
In a four-tiered college signature, the
logo must be aligned with the letter
“D.” It should also follow the official
font, with “De La Salle-” smaller by
at most 2 points to the “College of
Saint Benilde” (There is no need to
manually do it, since the white block
logo already does it).
• Four-tiered line: Placing
the logo in a centered
configuration.
If it’s a signage for a building:
is acceptable.
All caps is also allowed.
{
{
De La SalleCollege of Saint Benilde
and usage rules
< But only if the logo is present
9
School of Deaf Education and Applied Studies
Primary font is still Abadi,
secondary is Arial, at least 2 points
smaller than the school name.
• If there are only two factors involved (ex. DLSCSB and internal office/school), please place the
DLS-CSB logo on the right, while the other logo
on the left. The name of the college must always
come first than or on top of the school or office,
separated with or without a line.
• Consider close spacing
of the school name to
the logos (not more than
one centimeter)
It is imperative that the logos have the equal height, despite
the different configuration, say, DLS-CSB logo is circular,
while SDEAS’ logo is vertically rectangular.
A school logo is not designated by the MCO. The schools can
develop their own logo, font, signature, but must have MCO’s
approval before finalization.
Always place the DLS-CSB logo on the
right side if there are any other logos
that accompany the event, whether it
be for internal or external purpose.
For a DLS-CSB logo placed within a list of sponsoring
logos, make sure that it does not stand besides any
internal school, department or organization logo.
DLS-CSB is a higher entity and not of the same level
with its schools, department or organization.
and usage rules
On an instance
when the
school has to
be designated
with their own
logo, these are
the guidelines.
10
• Do not use colors that are not designated as official for
the logo. The official colors used, be it Pantone 349 or
black or white, and must be rendered in 100% solid color.
• Do not severely tilt the block logo and the signature.
If possible just place the block logo as is. However, if the
designer needs dynamism, the allowed maximum tilt of a
logo is from the range of -200 to 200, anything beyond
that renders the logo difficult to identify/read.
This tilting is only allowed with the block logo, signature
(the logo + name of the college) and not the DLS-CSB seal.
• Do not tilt nor rotate the seal of DLS-CSB.
• Do not truncate or change the shape of the DLS-CSB
logo. (TIP: Make sure that the circle portion of the logo
is perfectly round)
High resolution copies of the offical
logos and font are available at the
Marketing and Communications Office.
and usage rules
One must not
disrespect
the DLS-CSB
logo in any of
the following
manner:
11
DLS-CSB
•Do not watermark the logo (multiply or opacity effect
in photoshop). No transparencies, no varying shades
such as 50% black and less. Exemption is on page 14
for official DLS-CSB documents.
•Do not apply any embossment, nor formatting the
logo/block to create a 3d effect (unless otherwise
used in video form, which will have to be approved by
the Marketing and Communications Office).
* - For usage of the logo in video purposes,
same rules apply, yet certain exemptions
can be granted, upon review by the
Communications Unit of MCO
Exemptions
• White strokes or white glows are allowed for the logo
for its edges to be made visible in near-similar color back
grounds (like the logo on the left). Just make sure it is a
thin white stroke/glow, and should not be as thick as the
size of the text in the seal.
• This doesn’t apply for the school name, which should use
any opposite, solid color.
and usage rules
One must not
disrespect
the DLS-CSB
logo in any of
the following
manner:
12
One must not
disrespect the
DLS-CSB logo in
the following
manner:
Do not obscure the logo.
Do not put anything on or in front of the logo.
Do not add elements
surrounding the logo;
or add decorations
immediately surrounding
the symbol for our
college. Same rule
applies to signature of the
college.
WELCOME,
FROSH!
Do not encase the DLS-CSB inside a box (whether of
solid color or with outline) of any shape. As much as
possible, show a solid, cropped logo.
I belong to
The smallest allowable size of
the logo is 12 millimeters. This
is the actual size:
!
Do not use the logo in a
sentence.
and usage rules
The DLS-CSB logo must be treated as an
independent unit, with no ornamentations.
13
Please address the school by its official names. It is either De La Salle-College of Saint Benilde
or DLS-CSB. If it’s in acronym, please invoke the entire college in acronym.
Note the Hierarchy: De La Salle-College of Saint Benilde School of Design and Arts
DLS-CSB SDA and not SDA-CSB nor SDA DLS-CSB
Refer to the institution first, then the school/office/department next.
• De La Salle University-College of Saint Benilde (which was our school name from
1988-2004)
• DLS-College of Saint Benilde (or such variations)
• CSB (alone is unacceptable for it could also mean Colegio de San Beda, College
of St. Bernadette or College of St. Benedict. Never forget to append “DLS”)
• Contracting the word “Saint.”
We are not a branch of De La Salle University.
DLS-CSB is of the same level with DLSU, and is also a
part of De La Salle Philippines, a consortium of 17
De La Salle schools all over the country.
and usage rules
How to address
our College
and Schools
14
These are samples of the official
letterhead (left) and an inter-office
memo letterhead (below).
Letterheads
The DLS-CSB signature is watermarked in
the official letterhead.
Official College templates
In the Inter-office memo, if there are
two logos, please place the DLS-CSB logo
on the right, while the office logo is on
the left.
DLS-CSB Logo can only be
watermarked in the official
College documents such as
the letterhead. In no other
instances is this allowed.
15
Certificates
This is the official design for nondiploma and Dean’s list purposes.
It may be used for certificates of
appreciation, citation et. al. We refer
to this as the Generic Certificate.
Notice that under the school name,
the address is mentioned only as
“Manila, Philippines.” This is consistent
on both templates
Gold is also allowed for certificates
used by the Registrar’s Office.
For the generic certificate, black and
pantone 349 should be retained.
This is the official design that is
exclusively used by the Registrar’s
office for School Diploma and Dean’s
List certificates. Colors may either be
of the displayed or gold, depending on
whatever purpose the Registrar intends
16
Brochures
Here is an example of
a cover of a three-fold
brochure.
Here is an example of a
school brochure cover, in a
four-fold format.
School or offices may create
their own designs. Just make
sure that the block logo (front
fold) and the contact details
(back fold) are there.
Notice that on the cover folds,
the block logo is placed, with
the back part containing
the contact details of the
originating school or office.
17
Presentation
Templates
Here are powerpoint templates for
DLS-CSB presentations. Any of the three
designs may be used.
Sub-title here
TITLE
• enter text here
TITLE
• enter text here
TITLE
Just like any other documents, you may
get a copy of these templates from the
18
Business Cards
and Other
Documents
Above is a sample business card template
for DLS-CSB business cards.
Faculty, staff and other employees
who wish to have their own business
card must request approval from their
administrators.
This is the official DLS-CSB card and it
must be consistent throughout all offices
and schools.
At right is a sample document/form for
internal usage. Note that the line does not
touch the DLS-CSB logo.
All administrators should have the official
DLS-CSB business card.
19
ANNOUNCEMENT
WHAT: SDA Models Photo shoot
WHERE: SDA Campus, 10th floor
Green room
WHEN: Novermber 20, 2010
* Note: Please bring all
props and costumes
required.
One page announcements are
mostly information that contains
pure text, and are sized in 8.5 x
11 (letter-sized) papers.
On the left is the landscape
format template for
announcements.
Below is the portrait format.
For inquiries, contact
Marketing and Communications Office
9th floor, SDA Campus
Tel no. 536-6752 loc 117 &122
email: mco@dls-csb.edu.ph
Always mention contact details of the
announcing school, office or department.
It should contain the following:
• Name of school, office or department
• Person to contact, if necessary
• campus address
• contact numbers, email or fax
Fonts to be used are either Impact (for the
header) Arial or Trebuchet MS.
Announcements may be printed
in green or black and white.
Templates are either in Microsoft
Word or Powerpoint format.
ANNOUNCEMENT
WHAT: SDA Models Photo
shoot
WHERE: SDA Campus,
10th floor, Green room
WHEN: Novermber 20, 2010
* Note: Please bring all props and
costumes required.
For inquiries, contact
Marketing and Communications Office
9th floor, SDA Campus
Tel no. 536-6752 loc 117 &122
One-page
Announcements
20
At left is the official Admissions poster
for DLS-CSB. The one at the bottom is
a poster announcing an activity within
the college.
Institutional
Posters
The bottom horizontal bar is variant in size but
its purpose in both is the same: to contain the
addresses and other contact information involved
in the activity.
These posters are institutional
in nature, ergo announcements
of student activities are not
applicable to the template.
The difference between the two lies
in the topmost horizontal bar. If the
poster is for external distribution, the
signature block with the complete
address is used and the bar does
not cover the entire topmost space.
whereas the internal poster has no
address in the signature block and the
bar is full across.
21
Institutional
Print Ads
The basic design premise of the
poster is also applicable in the
official DLS-CSB print ads.
There shall be two horizontal bars
opposite each other and encasing
the elements of the ad/poster.
This is a template of a DLS-CSB
print ad:
Place supporting text/
copy here.
Contact information is at
the bottom horizontal line.
All templates are available
at the Marketing
and Communications Office.
For smaller and varying ad sizes, the format may change, except
the inclusion of the topmost horizontal and bottom bar.
Place photo and headlines
here.
22
Process of Poster approval
Give printed sample
copy for corrections/
approval to:
• Marketing and
Communications Office
(MCO) for all types of
posters, except those
produced by student
organizations.
• Student Publications
Office (SPO) for print
materials produced by
student organizations.
• Office of Deaf Esteem
and Formation (ODEAF)
for posters targeting
the Deaf. This does
not include posters
advertising for the
hearing.
1
Once signed and
approved, you may
produce the posters and
have it stamped (office
stamp with signature and
date of posting length).
Number of copies are
limited to the following:
• Max. 20 copies of
college-related posters
(regardless of different
quantities of poster type
and styles, as long as it is
of one activity)
• Max. 5 copies for
external, non-college
related posters.
2
Post your own
posters in
designated areas in
the college, such
as:
• Cork boards in
the Taft and AKIC
Campus
• Glass areas with
posters in the SDA
Campus
(for specific areas,
please see the
Posting Area Policy
from the MCO)
3
Poster sizes are from A3 (297x420 mm) to letter sized posters (8.5 x 11 inches) only. Flyers
don’t require stamping and has no limit for distribution, but must still go through MCO for
dissemination approval.
Length of posting approval for internal posters would depend on the end date of the activity/
event. For external posters (not related to any Lasallian institution), one month is the
maximum posting.
MCO evaluates and approves for posting print materials brought on campus by external publics.
Approval for posting is given on the basis of the following:
• Appropriateness of content
• Avaliability of space on bulletin boards
Priority will always be given to materials of DLS-CSB student organizations and offices.
Poster, Tarpaulin and Widget Approvals
Procedure
for approval
of posters,
tarpaulins and
widgets.
23
Procedure
for approval
of posters,
tarpaulins and
widgets.
Process of Tarpaulin approval
2 3
1
Confirm tarp
placement
vacancy from
the General
Administrative
Office (GAS)
for all types of
tarpaulins
Tarpaulin sizes
DLS-CSB TAFT
Cyclone Wire At Plaza V.
2nd flr. Mutien marie landing
3rd mutien marie landing
4th flr. Mutien marie landing
Outside planter box
Driveway Tarp
DLS-CSB AKIC School Side
Lobby
Give printed
sample (small
scaled) copy
for corrections/
approval to the
MCO.
# of Slots Horizontal (L x W)
2
2
2
4
5 ft. 10 X 9 ft. 7 inches
4 ft X 7 ft
4 ft X 7 ft
4 ft X 7 ft
80 inches X 35 1/2 inches
1
4 ft x 8 ft
1
2
8 ft x 15 ft
4 ft x 15 ft
# of Slots
2
2
2
4
2
3
2
After approval, you may now
produce the tarpaulin in
actual size, submit again to
the MCO for stamping. After
final approval, submit your
tarpaulin/s to the GAS office
for location placement.
Vertical (L x W)
6 ft X 4 ft
7.75 ft X 4.59 ft
7.75 ft X 4.59 ft
7.75 ft X 4.59 ft
85 1/2 inches X 37 inches
4 ft x 2 ft
6 ft x 3 ft
• For the SDA Campus, tarpaulin posting is allowed (but not on
glass walls) through reservation of a panel board from SDA-GAS
(4 x 8 ft, vertical, which also means that the tarpaulin should
not exceed the mentioned size).
Remember that MCO only approves the design and content,
while posting is with GASO.
DLS-CSB AKIC Hotel Side
24
The school wallpaper is solely themed for
institutional promotions and events that are of
interest to the whole Benildean Community. Yet it
accommodates three widgets for posting information
on events by school organizations, offices and
departments.
Procedure
for approval
of posters,
tarpaulins and
widgets.
The widget is a small post-it type section of the
wallpaper (sized at around 2x2 inches) and placed on
the lower right section of the design.
Widget requests will be accommodated by the MCO
on a first-come-first served basis. Requesting parties
may request for MCO’s widget template.
Request for Widget
Placement
- Requesting party must
submit the following
information to the MCO
Communications Unit:
• Name and designation of
the requesting party.
• Posting period (start
and end dates). One week
posting rule apply.
• Contact information of
requesting party.
• Name and designation of
the immediate supervisor.
• A hard copy of the
proposed design.
• Requests must be
submitted at least two
full weeks before date of
target upload. Requests are
accommodated on a firstcome, first-served basis.
1
Approval of Widget
Placement
• MCO
Communications
Unit must notify
requesting party of
approval/disapproval
of widget request
within three working
days after receiving
the request.
• For approved
requests, MCO
Communications
Unit sends widget
template to
requesting party with
the notification of
approval.
2
Submission of Widget Content
o Requesting parties approved for widget
placement must create widget content according to
the provided template and approved details. Content
should include:
What: Event title
Where: Location
When: Date of event
Who: Contact persons
o Widget design must be in format prescribed by
template. This includes the following specifications:
Soft, layered copy of the proposed design
in .psd and .jpg format with a minimum of 300x300
pixels in resolution.
Proof of approval of the immediate
supervisor (signature/signed document).
Files must be burned in CD format and
should include files of fonts and/or photos used.
o Final and approved widget design must be
submitted to the MCO Creative Services Unit within
three working days after receiving notification of
approval.
o Once sent to MCO, final widget design can no
longer be changed.
3
Process of Widget approval
25
Contacts:
• Student Publications Office (SPO)
Rm 307, 3rd Floor, Solomon Hall, DLS-CSB Taft Campus.
Tel.: 526-7441 to 47 loc.
The Institution Identification
Manual is produced by the
Tel no. 536-6752 loc 117 &122
• General Adminstrative Services Office
Tel.: (Taft Campus) 526-7441 to 47 loc.178 and 320
(SDA Campus) 536-6752 loc. 115

DLS-CSB - De La Salle-College of Saint Benilde

Transcription

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