LOS ANGELES CHICAGO BAY AREA SACRAMENTO LOS

WHY EXHIBIT AT OUR SHOWS?
Our Consumer Shows and pre-show advertising provide Snow Sport
Industry businesses an annual kick-off to the snow sports season in a
cost-effective, exciting environment.
• Meet face-to-face with thousands of your customers in four major
metropolitan consumer markets at the beginning of the new season.
• Focused ski & snowboard audiences! Your message gets to
core customers that are interested in winter products, resorts and services.
• Benefit from product sales or offer early bookings right at the show.
• Conduct one-on-one market research about your product or resort in a
comprehensive, exciting weekend event.
SPONSORS:
Sponsoring allows you to be
included in extensive media
OUR SHOWS PROVIDE MUCH MORE
campaigns; i.e. radio, newspaper,
billboard and direct mail, plus signage
THAN JUST AN EXHIBITOR BOOTH SPACE!
• We bring new consumers to the sport by giving future skiers and snowboarders and interactive on-site exposure!
their first lessons on giant indoor teaching ramps.
We also invite Non-Industry
Sponsors to access our affluent
• Fun and informative seminars feature our exhibitors. Audiences learn about equipment innovations, resort packages and plans for future resort development and loyal customer group.
“Exclusive Category”
in an entertaining atmosphere.
Sponsorships are available for:
• Entertainment, films and interactive events excite consumers about
• Automotive
the coming winter season.
• Bank or Financial
• Our Consumer Shows effectively motivate hundreds of thousands of potential • Beer
customers through pre-show advertising, on-site exposure and stimulate
• Cell Phone Manufacturers
immediate sales.
• Computers
Dollar for dollar, our consumer shows are a valuable investment for
• Consumer Food Products
exhibitors and provide an efficient, grassroots portal to core skiing
• Credit Card
and snowboard customers in four major consumer markets.
• Electronics
• Games
WHO SHOULD EXHIBIT:
• Internet Services
Winter Resorts; Travel and Tourism Associations and Clubs; Adventure
• Liquor
Travel Companies and Tour Operators; Manufacturers of Ski, Snowboard & Winter
• Non-Alcoholic Beverages
Sports Equipment; Fitness and Conditioning Equipment and services; and Ski &
• Wine
Snowboard Retailers are the only exhibitors we allow.
• Wireless Service Providers
ATTENDEE DEMOGRAPHICS:
High-Income and Double-Income Families with Household Income ranges of:
28% $75K-$100K; 38% over $100K. Well-Educated – 68% have college or
Graduate degrees. 59% Male / 41% Female.
CHICAGO & LOS ANGELES SHOWS
Owned & Operated by Ski Dazzle LLC
BAY AREA & SACRAMENTO SHOWS
A general partnership owned and
operated equally by Ski Dazzle LLC
and Action Pursuit Group
LOS ANGELES
CHICAGO
BAY AREA
SACRAMENTO
FOR INFORMATON ABOUT:
• Booth Sales • Advertising
• Sponsorship Opportunities
Denise Gray
(949) 497- 4977, Ext 46
denise@skidazzle.com
CORPORATE OFFICE:
807 Laguna Canyon Road
Laguna Beach, California 92651
Phone: (949) 497- 4977, ext 46
Fax: (949) 497- 4123
Graphic Design by
Fino Communications, fino.o@cox.net
©2007 - All Rights Reserved. Ski Dazzle®
The Los Angeles Ski Show & Snowboard Expo®
The Chicago Ski Show & Snowboard Expo®
Ski Dazzle - The Los Angeles Ski Show & Snowboard Expo®
Ski Dazzle - The Chicago Ski Show & Snowboard Expo®
are registered trademarks owned by Ski Dazzle LLC.
THE WORLD OF SKIING & SNOWBOARDING ALL UNDER ONE ROOFTM
CHICAGO
CHICAGO
SACRAMENTO
SACRAMENTO
LOS ANGELES
ANGELES
LOS
BAY AREA
Nov. 29, 30, & Dec. 1, 2, 2007
November 9, 10 & 11, 2007
San Jose Convention Center
Cal Expo Fairgrounds
For over 48 years, Ski Dazzle - The Chicago Ski Show &
Snowboard Expo® has been the Midwest’s largest annual
consumer ski and snowboard show. The Chicago show has
more than 225 exhibit booths and displays, featuring local,
regional, national and Canadian resorts and
money-saving shopping opportunities!
Produced continuously for over 44 years, Ski Dazzle - The
Los Angeles Ski Show & Snowboard Expo® is the nation’s largest annual consumer ski and snowboard show.
It incorporates more than 375 core-sport exhibit
booths, displays and non-stop entertainment within
200,000 square feet (over 4 football fields) and generates
over $6,000,000 in sales of equipment and winter travel.
Celebrating its 12th year, the Bay Area Ski & Snowboard
ShowTM features more than 150 exhibitor booths and displays.
The show is situated in downtown San Jose, within a 45
minute drive from San Francisco, East Bay and the peninsula
suburbs. San Jose has a population of over one million and
ranks as the 10th largest city in the United States.
The Sacramento Ski & Snowboard ShowTM celebrates the
6th annual kick-off of the winter ski and snowboard season
in Sacramento. From professional singles and families to
high school and college students, the Sacramento Ski &
Snowboard ShowTM has proven its ability to attract snowsport enthusiasts from the growing Sacramento and
Northern California markets.
LOCATION:
LOCATION:
LOCATION:
LOCATION:
Adjacent to Chicago’s O’Hare International Airport
Adjacent to Staples Center - Downtown Los Angeles
Downtown San Jose
Ten minutes from downtown Sacramento
ADVERTISING:
• Chicago Tribune
• The Daily Herald
• Time Out Chicago
• Windy City Sports
• College Publications
• Direct Mail Campaign
• Billboards
• Radio
ADVERTISING:
• Los Angeles Times
• Los Angeles Newspaper Group:
ADVERTISING:
• San Jose Mercury News
• Alameda Newspaper Group
• Competitor Magazine
• College Publications
• Direct Mail Campaign
• Billboards
• Radio
EVENTS:
• Free Lift Ticket* to each attendee
• Learn-To-Ski School
• Climbing Wall
• Cross Country Course
• Extreme Movie Theater
• Tire Chain Installation ContestTM
• Giant Sale & Swap
EVENTS:
• Free Lift Ticket* to each attendee
• Learn-To-Ski School
• Monster Vert Ramp
• Climbing Wall
• Extreme Movie Theater
• Tire Chain Installation ContestTM
• Giant Sale & Swap
• The PennySaver
• The Wave Magazine
• College Publications
• Direct Mail Campaign
• Radio
• Billboards
• Grassroots Marketing Campaign
ADVERTISING:
• The Sacramento Bee
• The PennySaver
• College Publications
• Direct Mail Campaign
• Billboards
• Radio
• Grassroots Marketing Campaign
Projected Attendance: 45,000+
Projected Attendance: 95,000+
November 1, 2, 3 & 4, 2007
Donald E. Stephens Convention Center Donald E. Stephens Convention Center
Rosemont, Illinois
*Participating
resort to be determined.
Los Angeles Convention Center
Los Angeles Convention Center
Los Angeles, California
(eight suburban daily newspapers)
*Participating
www.SkiDazzle.com • (949) 497-
resorts to be determined.
4977, Ext 46
San Jose McEnery Convention Center
San Jose, California
(eight suburban daily newspapers)
EVENTS:
• Free Lift Ticket* to each attendee
• Learn-To-Ski School
• Climbing Wall
• Tire Chain Installation ContestTM
• Giant Sale
Projected Attendance: 30,000+
*Participating
resorts to be determined.
November 17 & 18, 2007
Cal Expo Exposition Center
Sacramento, California
EVENTS:
• Free Lift Ticket* to each attendee
• Learn-To-Ski School
• Climbing Wall
• Tire Chain Installation ContestTM
• Giant Sale
Projected Attendance: 20,000+
*Participating
resort to be determined.
www.SACsnow.com • www.BayAreaSnowShow.com • (949) 497- 4977, Ext 46