ELTERN Factsheet 2016

AUSTRIA
ELTERN AUSTRIA – FACTSHEET 2016
der Inhaltsfolie
Market leader and
number one among
young families in
Austria
•
•
Austrian supplement of Germany's leading
parent's magazine. Every monthly issue of
ELTERN AUSTRIA contains a special supplement
in the front of the magazine which contains
advertising and editorial articles produced
specially for the Austrian market.
What parents need to know. ELTERN AUSTRIA
features valuable information about pregnancy and
birth, baby care and child-rearing, health and
healthy nutrition, family-friendly holidays, cars,
pets, and family finances.
Children change one's reading preferences.
Coverage in %
26,4
25,0
20,0
17,5
Servus in
Stadt & Land
15,0
12,1
Woman
•
•
Broad range of reader interests. The readers of
ELTERN AUSTRIA are highly interested in such
topics as healthy living and nutrition, questions
concerning health and medicine, skin and bodycare, house and home, fashion and accessories.
Coverage leader. ELTERN AUSTRIA has the
highest coverage of the prime parenting target
group of women with children under two.
Cover price
Frequency
€ 4.40
monthly
Circulation
Avg. printed circulation
in Austria
33,000 copies
2016 ad rates
Full page mono, multi
Coverage (women)
€ 9,900
3.6 % = 134,000
Source: MA 14/15
10,0
5,0
0,0
Freizeit Kurier
News
Wienerin
News Leben
Medizin Populär
3,5
Women
Source: MA 2014
Women
with child
Women
with child
under 6
Women
with child
under 2
Discounts
start at 5% for 3 pages
Agency commission
15%
Special advertising tax 5%
Trim size
212 x 275 mm
(8-3/8” x 10-7/8”)
Printing process
Offset, perfect bound
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SCHWANGERSCHAFT & BABY – FACTSHEET 2016
der Inhaltsfolie
Reach 90,000 expecting
and young mothers in
Austria
• Every expectant and young mother in Austria receives a
copy of SCHWANGERSCHAFT & BABY (Pregnancy &
Baby) from her gynaecologist, general practitioner,
paediatrician or maternity care center. This special
Austrian issue from ELTERN is the competent pre-natal
advisor and the most important reading matter during a
child’s first year, ensuring optimum coverage and zero
wasted coverage.
• Highly-interested readership. The target group is very
interested in:
- health (93%)
- child development (89%)
- nutrition (84%)
- education (77%)
- care (46 %)
•
• High media effectiveness and efficiency.
SCHWANGERSCHAFT & BABY is a top medium for
reaching Austrian women who have or are expecting a
baby.
Expert distribution. The copies of
SCHWANGERSCAHFT & BABY are distributed via:
- clinics/midwives (25,000 copies)
- gynaecologist (25,000)
- general practitioners (25,000)
- children’s doctors (12,000)
- ministries (3,000)
Respected source of information.
As a source of information during pregnancy, the following
7.8%1 to 7)
sources are considered to be important (ranked
6.6%
6.1%
- Doctor – 1
- ELTERN Austria Special – 5.3%
2
- Books – 3
4.8%
- Other specialized magazines – 4
3.8%
- ELTERN – 5
- Mother – 6
3.8%
- Friends/acquaintances – 7
3.7%
3.6%
2.2%
On sale date
Ad closing
18 May 2016
06 April 2016
Circulation
Print run
90,000 copies
2016 ad rates
€ 12,800
Full page mono, multi
Promotion ads also available
Discounts
Start at 3% for 1 page
Agency commission
15%
Special advertising tax 5%
Trim size
212 x 275 mm
(8-3/8” x 10-7/8”)
Printing process
Offset
Source: reader survey
page 2/3
AUSTRIA
Closing Date Schedule / Rates / Copy Material 2016ltsfolie
Closing Date Schedule 2016
Issue No.
2
3
4
5
6
7
8
9
10
11
12
1/2017
Month
On Sale Date
Ad Closing/
Cancellation Date
Copy Material
Deadline
February
March
April
May
June
Special Schwangerschaft & Baby
July
August
September
October
November
December
January
13 Jan. 2016
17 Feb. 2016
16 Mar. 2016
13 Apr. 2016
11 May 2016
18 May 2016
15 June 2016
13 July 2016
17 Aug. 2016
14 Sep. 2016
12 Oct. 2016
16 Nov. 2016
14 Dec. 2016
1 Dec. 2015
13 Jan. 2016
10 Feb. 2016
7 Mar. 2016
5 Apr. 2016
6 Apr. 2016
9 May 2016
8 June 2016
13 July 2016
9 Aug. 2016
6 Sep. 2016
7 Oct. 2016
9 Nov. 2016
11 Dec. 2015
22 Jan. 2016
19 Feb. 2016
16 Mar. 2016
14 Apr. 2016
25 Apr. 2016
19 May 2016
17 June 2016
22 July 2016
19 Aug. 2016
15 Sep. 2016
18 Oct. 2016
18 Nov. 2016
Advertisement Formats & Rates 2016
Trim Size
Format
(Trimming edge: add 5 mm to all sides)
Rates
ELTERN Austria
Rates
ELTERN Special
Schwangerschaft & Baby
Full page
212 x 275 mm
€ 9,900
€ 12,800
1/2 page vert.
1/2 page horiz.
108 x 275 mm
212 x 136 mm
€ 6,400
€ 6,400
€ 8,400
€ 8,400
1/3 page vert.
1/3 page square
Discounts
74 x 275 mm
135 x 136 mm
€ 5,500
€ 5,500
start at 5 % for 3 pages
€ 6,800
€ 6,800
start at 3 % for 1 page
Special formats on request; Special advertising tax 5 %
Copy Material
Highend PDF according to PDF/X-4 or PDF/X-1a
For further information or support please contact the Ad Management:
Gruner + Jahr Verlagsges.mbH.
Martha Schmölz
Tel.: +43-1-512 56 47-11
schmoelz.martha@guj.de
page 3/3
Gruner + Jahr
Verlagsges.mbH.
Parkring 12
1010 Vienna, Austria
Sabine Vogt-Kraußler
Key Account Manager
Telephone (+43-1) 512 56 47-26
E-mail: vogt-kraussler.sabine@guj.de
Martha Schmölz
AdManager
Telephone (+43-1) 512 56 47-11
E-mail: schmoelz.martha@guj.de