Pricelist Online 2016

Transcription

RATE CARD "2016"
04.01.2016
Preisliste 2016 vom 04.01.2016
3,59 Mio. PIs
1,15 Mio. Visits
Quelle: IVW 2015-11
0,52 Mio. Unique User
Quelle: AGOF digital facts 2015-09
1,02 Mio. Digitale Reichweite
INHALT
UMFELDER UND PREISE
Alle Preise sind als TKP angegeben.
Umfeld
International
Liveticker
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
Expandable - Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Expandable - HalfPage ad
Expandable - Medium rectangle
Expandable - Skyscraper
Expandable - Super banner
Expandable - Wallpaper
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Skyscraper
Superbanner
Tandem Ad (Layer + billboard ad)
Tandem ad (layer + medium rectangle)
Tandem ad (layer + skyscraper)
Tandem ad (layer + super banner)
Tandem ad (super banner + skyscraper)
Video Interstitial
Wallpaper
National incl.
Bundesligen
News
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
SITESPEZIFISCHE WERBEFORMEN
Werbeform
Format
Sponsorship package
-
Umfeld
ROTATION
- auf Anfrage
* Hinweis zum AdBundle
Bei der Buchung eines AdBundles ist es erforderlich, ein Super Banner, ein Skyscraper und ein Medium Rectangle
anzuliefern. Diese Werbeformen werden dann automatisch und entsprechend der jeweiligen Verfügbarkeiten auf den
Platzierungen ausgeliefert, wobei eine parallele Auslieferung mehrerer Werbeformen auf einer Platzierung technisch
weitestgehend ausgeschlossen wird.
Seite 11
Page
It's no major feat to continue a magazine online. But successfully
presenting a magazine on practically all digital channels and
snatching up key prizes in the process is only something
11FREUNDE can do on www.11FREUNDE.de.
The 11FREUNDE Liveticker seems to have captured the enthusiasm
of both readers and journalists alike. After winning the 2010 Henri
Nannen Prize, in 2013 the Liveticker was awarded the Grimme
Online Award in the category "Culture and Entertainment".
Excellent background information, shrewd observations and humour
are what sets 11FREUNDE.de apart. 11FREUNDE.de covers both
up-to-date topics and football history. Football culture away from the
stadiums is just as important as what's happening on the pitch.
Apart from the Liveticker, 11FREUNDE.de has also introduced other
successful formats, including its "Flimmerkiste" - one of Germany's
most comprehensive collections of football videos. This also includes
the "quick lists" - which combine specialist football knowledge with
social phenomena.
ZIELGRUPPE
•
•
•
11FREUNDE.de reaches 0.47 million unique users every month.
•
11FREUNDE.de users boast an above-average level of
education: 57% have A-Levels or a university degree.
•
63% of users boast net household income of €2,000 or more,
and 43% of users have an income of over €3,000 per month.
•
11FREUNDE.de users use the internet with above-average
frequency to source information on messaging services as well
as on dating and networking. They also frequently use content
related to the topic of chat and forums as well as content related
to the topic of films and film times, and access information on
the topic of blogs.
•
In comparison with the population of Germany as a whole,
11FREUNDE.de users show above-average interest in gambling,
computer and video games, pay-to-download music or films, and
computer software other than games.
•
11FREUNDE.de users’ experiences of online shopping and
e-commerce are frequently associated with the purchase of life
and pension insurance as provision for old age, computer and
video games, non-alcoholic beverages, home cinema/surround
sound systems and sports articles and equipment.
89% of 11FREUNDE.de users are male.
50% of the target group are aged between 20 and 29 years, and
90% of users are aged between 20 and 49 years.
Source: AGOF internet facts 2015–03//Base: average month
FESTPREISE PRO WOCHE
Belegungseinheit
Homepage
International
National incl.
Bundesligen
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
80.000
5.800 €
0,13 Mio.
5.900 €
0,23 Mio.
10.400 €
80.000
6.400 €
0,13 Mio.
6.500 €
0,23 Mio.
11.500 €
80.000
3.800 €
0,12 Mio.
3.600 €
0,23 Mio.
6.900 €
70.000
4.500 €
0,12 Mio.
4.800 €
0,22 Mio.
8.800 €
80.000
7.200 €
0
0
-
80.000
5.800 €
0
0
-
80.000
5.100 €
0,13 Mio.
5.200 €
0,23 Mio.
9.200 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Bespoke topic sponsorship
Competition
eBooklet
EMS Trend insight
Multiple BrandBooklet
Product Test
auf Anfrage
from € 12,500 net
from € 4,500 net
from € 20,000 net
€ 7.500
auf Anfrage
auf Anfrage
Seite 22
Page
1,44 Mio. PIs
0,32 Mio. Visits
Quelle: IVW 2015-11
INHALT
ALPENVEREIN.de is the official website of the German Alpine Club
(DAV), which with over 1.07 mill. members is the world’s largest
mountaineering association.
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Medium rectangle
Skyscraper
Superbanner
Wallpaper
miscellaneous
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
728 x 90 + 160 x 600
pixels
Umfeld
ROTATION
-
40 €
60 €
40 €
40 €
80 €
Seite 13
Page
The website is the most comprehensive mountaineering site in the
German-speaking world, offering mountaineers and nature-lovers
useful services free of charge that they use to help them prepare
their next mountain adventure: Alpine weather and avalanche
reports, and portraits of over 1,000 Alpine chalets, 200 climbing sites
and the 354 DAV sections.
In addition, ALPENVEREIN.de inspires and motivates users with
expedition reports, event information, travel and tour tips,
mountaineering news and reports on current DAV conservation
projects.
DAV PANORAMA readers in particular use the Internet as a source
of information several times per day and place great value on the
DAV website, as demonstrated by the constantly increasing number
of page hits.
Belegungseinheit
Total
AI p. W.
Festpreis
Fireplace
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,11 Mio.
5.500 €
0,11 Mio.
6.200 €
0,11 Mio.
5.000 €
0,11 Mio.
4.400 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Crossmedia Integration
auf Anfrage
Seite 24
Page
132,94 Mio. PIs
14,35 Mio. Visits
Quelle: IVW 2015-11
INHALT
ARCOR.de is among the biggest free-mail portals in Germany.
Whether the latest news from all over the world, sport,
automobiles, technology, career and money, or fashion, travel, food,
health, TV, movies and culture – ARCOR.de offers interesting news
for every user. Use the site in order to draw attention to your
campaign on a wide front.
UMFELDER UND PREISE
Umfeld
Cars
Current News
Digital & Mobile
Entertainment
Life
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
Fireplace
Floor ad
layer
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Wallpaper
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Love & Erotic
Region
Rotation
Site
Sports
ZIELGRUPPE
Umfeld
40 €
80 €
90 €
110 €
80 €
60 €
60 €
100 €
100 €
100 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
80 €
Format
MaxiAd (LogOut page)
PopUp/PopUnder
640 x 480 pixels
640 x 480 or 800 x 600
pixels
see above
*LogIn page - Super Banner, Skyscraper,
exp. Super Banner, exp. Skyscraper
MaxiAd (LogOut page) fixed price per week
640 x 480 pixels
Umfeld
70 €
auf Anfrage
siehe oben
Festpreis € 30.000 - 1.500.000 AI
Seite 15
Page
ARCOR.de reaches 1.54 million unique users every month.
•
•
ARCOR.de users use the internet with above-average frequency
to source information on online banking as well as on sports
results and sports reports. They also frequently use content
related to the topic of world affairs, carry out research on search
engines and online catalogues, and access information on the
topic of property searches.
•
ARCOR.de users show above-average interest in rail tickets,
pay-to-enter lotteries, DIY articles and appliances, and
pay-to-download music or films.
•
ARCOR.de experiences of online shopping and e-commerce are
frequently associated with the purchase of gambling products,
miscellaneous insurance policies such as car, household
contents or liability insurance, home cinema/surround sound
systems, pay-to-enter lottery tickets and rental cars.
59% of ARCOR.de users are male.
53% of the target group are aged between 20 and 49 years.
ARCOR.de users boast an above-average level of education:
37% have A-Levels or a university degree.
Werbeform
•
•
•
•
BEWEGTBILD-WERBEFORMEN
Bewegtbild-Werbeformen
Format
TKP
AI pro Woche/Tag
Festpreis pro Woche/Tag
Post roll video ad 15 sec. in site rotation
Pre roll video ad 20 sec. in site rotation
-
45 €
50 €
90 €
100 €
-
-
FESTPREISE PRO TAG
Belegungseinheit
Homepage
(weekend day)
Logout
AI p. T.
Festpreis
AI p. T.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,27 Mio.
14.600 €
0,15 Mio.
8.100 €
0,27 Mio.
16.200 €
0,15 Mio.
9.000 €
0,28 Mio.
10.100 €
0
-
0,24 Mio.
11.500 €
0,13 Mio.
6.200 €
0,27 Mio.
18.700 €
0
-
0,27 Mio.
14.900 €
0
-
0,27 Mio.
13.000 €
0,15 Mio.
7.200 €
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,17 Mio.
7.700 €
60.000
2.700 €
60.000
2.700 €
1,04 Mio.
28.100 €
60.000
2.700 €
15,26 Mio.
auf Anfrage
0,17 Mio.
8.500 €
60.000
3.000 €
60.000
3.000 €
1,04 Mio.
31.200 €
60.000
3.000 €
15,26 Mio.
auf Anfrage
0,16 Mio.
4.800 €
0
0
0
0
4,07 Mio.
auf Anfrage
0,16 Mio.
6.400 €
0
0
0,96 Mio.
23.000 €
0
14,96 Mio.
auf Anfrage
0
0
0
0
0
0
-
0
0
0
0
0
0
-
0,17 Mio.
6.800 €
0
0
1,04 Mio.
25.000 €
0
15,26 Mio.
auf Anfrage
Belegungseinheit
Current News
Entertainment
Life
Logout
Love & Erotic
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
INTEGRATIONEN
Integrationen
Preis
Advertorial
Bespoke Topic Sponsorship
Competition
Product Test
auf Anfrage
auf Anfrage
from € 4.500
auf Anfrage
Seite 26
Page
1,97 Mio. PIs
0,21 Mio. Visits
Quelle: IVW 2015-11
90.000 Unique User
90.000 Digitale Reichweite
INHALT
UMFELDER UND PREISE
•
•
ART-MAGAZIN.de is Germany's biggest art portal.
•
ART-MAGAZIN.de offers an exclusive service. Apart from
exciting topical Specials on markets relevant to art, such as
photography, travel, design and fashion, trade fairs and other
events, the site also offers a comprehensive search tool for
exhibitions in the form of a complete archive of ART issues for
research which is free of charge. In addition, there is a video
portal for video art and video news, as well as VIP bloggers who
report live from the art scene.
•
ART-MAGAZIN.de is indispensable. All clients who are looking
not only for a high-class environment for their brands but also
attach great importance to reaching a high-calibre user group for
whom enjoyment, education and culture belong together, are in
good hands at ART-MAGAZIN.de.
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
ART-MAGAZIN.de is closer to the action. Our ART
correspondents report from international art metropolises across
the world, present the latest exhibitions and trends, take a look
behind the scenes and conduct exclusive interviews with
curators and artists.
ZIELGRUPPE
•
ART-MAGAZIN.de reaches 0.12 million unique users every
month.
•
•
54% of ART-MAGAZIN.de users are female.
•
ART-MAGAZIN.de users boast an above-average level of
•
•
ART-MAGAZIN.de users use the internet with above-average
frequency to source information on fitness and wellness as well
as on films and film times. They also frequently use content
related to the topic of horoscopes as well as content related to
the topic of dating and networking, and access information on
the topic of food, drink and the pursuit of enjoyment.
•
ART-MAGAZIN.de users show above-average interest in rail
tickets, gambling, hotels for holiday and business trips, and
holidays or last-minute trips.
•
ART-MAGAZIN.de users’ experiences of online shopping and
e-commerce are frequently associated with the purchase of life
and pension insurance as provision for old age, financial
investments, shares, bonds and funds, gambling products, car
finance products, rail tickets, and DVD and Blu-ray
players/recorders and digital video recorders.
Seite 17
Page
Format
TKP
AI pro Woche/Tag
Interactive pre roll 20 sec. in site rotation
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,22 Mio.
9.900 €
0,24 Mio.
12.000 €
0,23 Mio.
6.900 €
0,24 Mio.
9.600 €
0,24 Mio.
9.600 €
INTEGRATIONEN
Integrationen
Preis
Competition
eBooklet
Photo Competition
Product Test
from € 12.500 net
auf Anfrage
from € 20.000 net
auf Anfrage
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Cross-media Integration
auf Anfrage
Seite 28
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
weekly - on Thursday
Text link
Medium Rectangle
7 lines of 65 characters
300 x 250 pixels, max. 40 KB
SPECIALS
Specials
Zeitraum
Architekture
Art market
Design
2015
2015
2015
Seite 39
Page
Abozahlen
Preis pro Versand
5.400
5.400
auf Anfrage
auf Anfrage
12,93 Mio. PIs
1,79 Mio. Visits
Quelle: IVW 2015-11
INHALT
Europe’s first financial information platform!
UMFELDER UND PREISE
Umfeld
Column
Commodities
Derivate
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
Fireplace
Floor ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Markets
News & Knowledge
Rotation
Umfeld
40 €
80 €
90 €
110 €
80 €
60 €
60 €
100 €
100 €
100 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Millions-Offer(Homepage/Wallpaper/1.000.0
00 AI)
Low-TKP Offer (Super banner/Skyscraper or
Medium rectangle/1.000.000 AI)
Wallpaper
miscellaneous
14.900 €
miscellaneous
7.000 €
800 x 90 + 160 x 600
pixels
Established in 1994, boerse.de was Europe’s first financial
information platform, offering a wide range of business and market
information. This includes real-time price information, charts,
company profiles, news and an exchange-traded funds (ETF) section
as well as market reports, studies and recommendations by leading
analysts together with schedules of important events and an
extensive repository of background information.
This is supplemented with numerous useful tools and services,
sections on the markets of individual countries, efficient security
checks, extensive sections on equities, funds, options, warrants,
certificates and commodities as well as boerse.de’s very own stock
investment club (BAC) with personal investment accounts and watch
lists.
With its premium target group structure, BOERSE.de offers a
high-quality advertising environment for reaching decision-makers.
ZIELGRUPPE
•
•
•
•
BOERSE.de reaches 0.41 million unique users every month.
•
•
BOERSE.de users use the internet with above-average
frequency to source information on sports results and sports
reports as well as on property searches. They also frequently
use content related to the topic of fitness and wellness as well
as content related to the topic of test results, and access
information on the topic of world affairs.
•
BOERSE.de users show above-average interest in financial
investments, shares, bonds and funds, pay-to-enter lotteries,
prize games, and computer hardware or accessories.
•
BOERSE.de users’ experiences of online shopping and
e-commerce are frequently associated with the purchase of
frozen food and ready meals, rental cars, financial investments,
shares, bonds and funds, navigation systems, health insurance,
new cars and dairy products.
Umfeld
80 €
82% of BOERSE.de users are male.
45% of the target group are aged between 20 and 49 years
BOERSE.de users boast an above-average level of education:
Seite 110
Page
Belegungseinheit
Homepage
Markets
News &
Knowledge
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,34 Mio.
15.300 €
0,24 Mio.
10.800 €
60.000
2.700 €
0,72 Mio.
32.400 €
0,34 Mio.
17.000 €
0,24 Mio.
12.000 €
60.000
3.000 €
0,72 Mio.
36.000 €
0,30 Mio.
9.000 €
0,23 Mio.
6.900 €
0
0,66 Mio.
19.800 €
0,33 Mio.
13.200 €
0,25 Mio.
10.000 €
0
0,71 Mio.
28.400 €
0,34 Mio.
19.200 €
0
0
0
-
0,34 Mio.
15.300 €
0
0
0
-
0,34 Mio.
13.600 €
0,24 Mio.
9.600 €
0
0,72 Mio.
28.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS trend insight
Premium Content Category
Product Test
Standalone Newsletter
auf Anfrage
from € 12.500
auf Anfrage
from € 20.000
€ 7.500
from € 75.000
auf Anfrage
€ 65 CPM
Seite 211
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Daily
Daily
Daily
trading day: monday to friday
Medium Rectangle
Text link
Banner
SPECIALS
Specials
Zeitraum
Certificates
Commodities & ETCs
Fonds & ETFs
Foreign exchange
Money investment
2015
2015
2015
2015
2015
Seite 312
Page
Abozahlen
Preis pro Versand
15.000
15.000
15.000
900 €
375 €
525 €
8,46 Mio. PIs
0,66 Mio. Visits
Quelle: own data 2015-04
INHALT
BRIGITTE-MOM.de:
UMFELDER UND PREISE
•
strikes just the right tone. Mothers' feelings are constantly torn
between courage, fury and joy.
•
•
comes right to the point, for mothers don’t have much time.
•
takes on the seeming chaos of day-to-day life, the seeming lack
of logic of certain behaviours, the seemingly contradictory needs
– with love, serenity and humour.
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 113
Page
focuses on change and changes in perspective. Mothers face
constant change, and so the MOM protagonists are always
experiencing transformation.
Sections:
•
•
What’s happening: Facebook timeline
•
•
•
•
•
What we want: Beautiful products, fashion, shops
Feelings: Topics from a mom’s world, psychological themes,
upsetters
Learning more: Tips, MOM films, interviews with experts
MOM blogs
Mom shopping
Bulletin board
ZIELGRUPPE
•
I am a woman. Somewhere between 20 and 40. A little chaotic,
but still pretty organised. I have a child, or I would like to have
one.
•
I don’t have much time, I never take a break. In fact, I am always
stressed out. On top of that, I am a perfectionist. Of course, I
still manage everything – somehow: Child, job, love and affairs.
To master my day, I would actually need 36 hours and a battery
that never has to be recharged. Besides, I have to be creative,
spontaneous, and open to changes every day.
•
I have to be in a good mood, have a sense of humour, and be
relaxed and entertaining. I’m not supposed to be a know-it-all or
a problem-oriented giver of advice. I need a clear message – one
that will stimulate me: I’d rather be unperfect!
•
My solution: BRIGITTE-MOM.de – the website with strong
nerves for mothers and other women who need them.
Belegungseinheit
Sympathize
Total
Seite 214
Page
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
90.000
4.100 €
0,17 Mio.
7.700 €
90.000
4.500 €
0,17 Mio.
8.500 €
90.000
2.700 €
0,15 Mio.
4.500 €
90.000
3.600 €
0,16 Mio.
6.400 €
90.000
3.600 €
0,17 Mio.
6.800 €
4,08 Mio. PIs
0,39 Mio. Visits
INHALT
BRIGITTE-WOMAN.de is the new website for women aged 40 and
over. Users have not only age in common, but primarily their attitude
to life: They are open-minded, curious and particularly active. And
they are always on the lookout for that special tip, that first-class
address, a good product. Women over 40 know what is good for
them and want to share that knowledge with others. This need is
taken up by BRIGITTE-WOMAN.de with the tool "The Best". Because
that is where women can pass on their recommendations.
UMFELDER UND PREISE
Beauty
Culture
Fashion
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
The "Culture Planner" helps women to plan their own leisure time.
The editorial format - "The Decision" - enables women to share their
experiences with others. In addition, the link to the social network
Bfriends provides women with the perfect platform for
communicating with each other both on- and offline and for
proactively planning their lives.
Umfeld
Health
Live and Love
Travel & Pleasure
Umfeld
ROTATION
80 €
90 €
110 €
40 €
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90 €
110 €
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Werbeform
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-
Umfeld
ZIELGRUPPE
•
•
•
BRIGITTE-WOMAN.de reaches 0.25 mio users every month.
•
BRIGITTE-WOMAN.de users enjoy above average education,
46% have A-levels (or equivalent) or are university graduates.
•
Their earnings are above average: 32% dispose over a net
household income of € 3,000 plus.
•
BRIGITTE-WOMAN.de users have a higher than average interest
in women’s cosmetics and clothing, wellness and health
products, rail and air tickets as well as books and tickets for
cultural events.
•
They make above average use of the internet, in order to e.g.
glean information on the subjects of food and drink, enjoyment,
fitness and wellness, family and children. Above average use is
also made of property websites and online banking.
•
Experience gained by BRIGITTE-WOMAN.de users in
e-commerce derives to a disproportionate extent from making
online purchases of women’s clothings, cosmetics, wellness
and dental care products as well as rail tickets and rental cars.
Higher than average numbers of household appliances and new
cars are purchased via the internet.
84% of users are female.
46% of users are between 20 and 39 years old; 72% of
BRIGITTE-WOMAN.de users belong to the age group 20 and 49.
ROTATION
- auf Anfrage
Seite 115
Page
BRIGITTE-WOMAN.de is spaciously laid out, clearly categorised and
features emotional pictorial language. The focus is on topics of
culture, travel and beauty. The site offers high-quality editorial
content. BRIGITTE-WOMAN.de therefore boasts a very special
profile in the women's segment.
Belegungseinheit
Tesamtotal
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,16 Mio.
7.200 €
0,16 Mio.
8.000 €
0,16 Mio.
4.800 €
0,16 Mio.
6.400 €
0,16 Mio.
6.400 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competion
eBooklet
EMS Trend insight
Photo contest
Product Test
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 216
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
weekly - on Tuesday
NativeAd
Newsletter
Newsletter
weekly - on Tuesday
weekly - on Tuesday
Medium Rectangle
Banner
166 x 110 pixels + text link max. 245
characters
300 x 250 pixels, max. 40 kB
-
SPECIALS
Specials
Zeitraum
Books, Movies & Events
Fashion & Beauty
Fashion for Big-Size
Health
Travel & Pleasure
2015
2015
2015
2015
2015
Seite 317
Page
Abozahlen
Preis pro Versand
10.700
696 €
10.700
10.700
642 €
375 €
85,42 Mio. PIs
12,31 Mio. Visits
Quelle: IVW 2015-11
INHALT
BRIGITTE Digital – the top site for women
On the Internet as well, BRIGITTE is the largest, most successful
German women’s magazine. Every month, millions of women visit
our digital offers because they know: at BRIGITTE.de they’ll find
everything that will make their lives more beautiful. Recipes, for
example, plus make-up tips and fashion trends, diet
recommendations and fitness exercises that really work. Journalistic
analyses and lasting topics that organize and make one smarter.
Join-in tools, competitions and fun games for that moment of
relaxation. Exchanging news with other intelligent women, for
example in our active, high-quality community with nearly 200,000
registered users.
UMFELDER UND PREISE
Umfeld
Beauty
Community
Culture
Fashion
Figure
Health
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Living
Love
Recipe
Travel
Women
-
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Sponsorship package
Multiscreen Billboard Ad (excl.
Homepage)
Multiscreen Medium Rectangle (excl.
Homepage)
Multiscreen Pulldown Ad (excl.
Homepage)
-
Umfeld
- auf Anfrage
70 €
ROTATION
-
-
-
- auf Anfrage
50 €
Seite 118
Page
Any woman who’s underway on the Internet with her computer,
smart phone or tablet simply can’t avoid BRIGITTE Digital. Whoever
googles a female topic encounters our contents at the top of the list.
Our users also meet and talk to us on all social media channels, from
Facebook and Pinterest to Spotify. We take their suggestions
seriously and treat them as equals – one reason why we continue to
grow. Readers, users, women – they all expect quality from us. And
we deliver it.
ZIELGRUPPE
•
•
•
BRIGITTE.de reaches 3.8 million unique users every month.
•
BRIGITTE.de users boast an above-average level of education:
•
•
BRIGITTE.de users use the internet with above-average
as on job searches. They also frequently use content related to
the topic of stars and celebrities as well as content related to the
topic of films and film times, and access information on the topic
of food, drink and the pursuit of enjoyment.
•
BRIGITTE.de users show above-average interest in women’s
cosmetics, women’s clothing, wellness products and prize
games.
•
BRIGITTE.de users’ experiences of online shopping and
haircare products, women’s cosmetics, women’s clothing,
wellness products, dairy products and entry to prize games.
71% of BRIGITTE.de users are female.
Format
TKP
AI pro Woche/Tag
Pre roll video add 30 sec. in site rotation
-
45 €
50 €
90 €
100 €
-
-
Belegungseinheit
Beauty
Culture
Fashion
Figure
Health
Homepage
Love
Recipe
Total
Travel
Women
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,83 Mio.
37.400 €
0,78 Mio.
35.100 €
0,24 Mio.
10.800 €
0,52 Mio.
23.400 €
0,20 Mio.
9.000 €
0,20 Mio.
14.400 €
0,44 Mio.
19.800 €
1,10 Mio.
49.500 €
6,17 Mio.
auf Anfrage
0,11 Mio.
5.000 €
0,11 Mio.
5.000 €
0,83 Mio.
41.500 €
0,78 Mio.
39.000 €
0,29 Mio.
14.500 €
0,52 Mio.
26.000 €
0,20 Mio.
10.000 €
0,20 Mio.
16.000 €
0,44 Mio.
22.000 €
1,10 Mio.
55.000 €
6,17 Mio.
auf Anfrage
0,11 Mio.
5.500 €
0,11 Mio.
5.500 €
0,75 Mio.
22.500 €
0,73 Mio.
21.900 €
0,24 Mio.
7.200 €
0,49 Mio.
14.700 €
0,19 Mio.
5.700 €
0,19 Mio.
9.100 €
0,42 Mio.
12.600 €
1,03 Mio.
30.900 €
4,76 Mio.
auf Anfrage
0
0,11 Mio.
3.300 €
0,75 Mio.
30.000 €
0,73 Mio.
29.200 €
0,24 Mio.
9.600 €
0,49 Mio.
19.600 €
0,19 Mio.
7.600 €
0,18 Mio.
11.500 €
0,42 Mio.
16.800 €
1,03 Mio.
41.200 €
4,76 Mio.
auf Anfrage
80.000
3.200 €
0,11 Mio.
4.400 €
0
0
0
0
0
0,20 Mio.
18.000 €
0
0
0
0
0
-
0
0
0
0
0
0,20 Mio.
14.400 €
0
0
0
0
0
-
0,83 Mio.
33.200 €
0,78 Mio.
31.200 €
0,24 Mio.
9.600 €
0,52 Mio.
20.800 €
0,20 Mio.
8.000 €
0,20 Mio.
12.800 €
0,44 Mio.
17.600 €
1,10 Mio.
44.000 €
6,17 Mio.
auf Anfrage
0,11 Mio.
4.400 €
0,11 Mio.
4.400 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS Trend insight
Photo contest
Product Test
Recipe integration
Sponsored Post
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
from € 15.000 net
auf Anfrage
from € 7.200 net
from € 22.000 net + production costs
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 219
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Fashion & Beauty
Exclusive Sponsoring
Fashion & Beauty
Fashion & Beauty
Fashion & Beauty
Banner
Medium Rectangle
NativeAd
Newsletter
Newsletter
weekly - on Mondays
weekly - on Mondays
Banner
NativeAd
Newsletter
Recipe
Weekend
weekly - on Mondays
daily monday to friday
Banner
Banner
NativeAd
Sponsoring-HeaderAd 728 x 60 Pixel,
Logointegration max. 140 pixels wide,
optional 2. Banner 728 x 60 pixels
Picture: 280 x 210 pixels, max 35
characters (title) + max 70 characters
(text)
(text)
(text)
SPECIALS
Specials
Zeitraum
Beauty
Cooking
Fashion
Figure
Health
Travel
2015
2015
2015
2015
2015
2015
Seite 320
Page
Abozahlen
Preis pro Versand
14.500
auf Anfrage
14.500
14.500
14.500
508 €
870 €
943 €
71.800
71.800
2.513 €
4.667 €
71.800
25.400
38.000
2.513 €
889 €
2.470 €
0,70 Mio. PIs
0,50 Mio. Visits
Quelle: Publisher's Information 2015-07
INHALT
BUSINESS-PUNK.com – lubricating the engine of Generation Y.
BUSINESS-PUNK.com is THE premiere address for debate and
answers in the endless expanse of the online world.
What meme is the world talking about? Who is everyone following
on Instagram today? Which company founder has shared their
success tips on SlideShare? And the question that is being asked
across the world: what exactly does Chuck Norris listen to on Spotify
on his way to work?
UMFELDER UND PREISE
Umfeld
Homepage
Werbeform
Format
Billboard ad
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
728 x 90 + 160 x 600
pixels
Halfpage ad
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
90 €
110 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
80 €
60 €
80 €
40 €
40 €
80 €
80 €
60 €
80 €
40 €
40 €
80 €
Format
2. Medium Rectangle
-
Umfeld
ROTATION
30 €
20 €
Seite 121
Page
BUSINESS-PUNK.com also provides a platform for bloggers,
YouTubers, podcasters, Instagrammers and Meerkatters. Provided
BUSINESS-PUNK.com finds them cool enough, it features company
founders reporting on the unbearable lightness of appearance,
venture capital analysts tweeting directly from Business Class,
members of the creative precariat revealing their writing
weaknesses and self-made millionaires telling the story of Sunday
coffee with their mum.
ZIELGRUPPE
BUSINESS-PUNK.com – designed for the creative elite!
Demographics: the readers are male, young, wealthy, educated and
mostly employed, primarily in the service sector. Most of them have
managerial responsibilities at work and play a key role in
decision-making processes in their company.
Media and technology affinity: they all use the Internet, and most of
them also access it on their mobile. Almost all of them are on social
media. A majority play games on their computer or console.
Werbeform
Any German speakers who want to join in the conversation can find
out what’s what at BUSINESS-PUNK.com. BUSINESS-PUNK.com
shares, posts and links anything that it finds interesting. Including cat
pictures, if it comes to that.
Consumer behaviour: the respondents spend money on enjoying life.
Their main expenses are food and drink, going out, fashion and
holidays. The personal values of the readers are like the motto of BP:
work hard, play hard. Career success is important to them, but so
too are enjoying life and having close relationships with other people.
Source: universe = readers of Business Punk, issue 1/2014, sample:
n = 442 BP readers, survey period: 13 February to 13 March 2014,
method: online survey about the magazine on the website.
INTEGRATIONEN
Integrationen
Preis
Competition
eBooklet
EMS trend insight
Native product test
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 222
Page
6,36 Mio. PIs
1,24 Mio. Visits
INHALT
BYM.de is a communication and information platform on the web for
intelligent young women. Readers will find articles and photo pages
on fashion, cosmetics, love, jewellery, movies, books and CDs on
BYM.de. Readers can post comments on these articles, discuss
them with each other on the message board, or add contents of
their own. Its lively community, in which women discuss everything
that matters to them, is BYM.de’s heart. This makes BYM.de one of
the largest discussion panels for this target group on the web.
UMFELDER UND PREISE
Community
Life
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
ZIELGRUPPE
Umfeld
Love
Style
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
MaxiAd (LogOut)
Sponsorship package
-
Umfeld
ROTATION
80 €
- auf Anfrage
Seite 123
Page
•
•
•
•
BYM.de reaches 380,000 users per month.
•
BYM.de users take an above-average interest in women’s
cosmetics and clothing, rail tickets, payable downloads of music
and films and telecommunication products, mobile phone tariffs,
and tickets for cultural events.
•
They use the internet more often than average for obtaining
information on movies, cinema and TV listings, stars and
celebrities, or food, drink and good living. They also use instant
messengers, chat rooms and message boards for
communicating.
•
Their e-commerce experience mainly relates to buying women’s
clothing and cosmetics, rail and air tickets, tickets for cultural
events, music CDs and books.
65% of users are women.
82% of the target group are between 20 and 49 years of age.
BYM.de users have an above-average education: 61% have
university entrance qualifications or hold a university degree.
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,27 Mio.
12.200 €
0,27 Mio.
13.500 €
0,25 Mio.
7.500 €
0,25 Mio.
10.000 €
0,27 Mio.
10.800 €
INTEGRATIONEN
Integrationen
Preis
Competition
eBooklet
EMS Trend insight
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
Seite 224
Page
SPECIALS
Specials
Zeitraum
Beauty & Fashion
Christmas
Films, Books, CDs, PC-Games, Festival-Guide
Studies, Finance, Jobapplication, Jobportraits
Travel
2015
Dez 2015
2015
2015
2015
Seite 325
Page
1,66 Mio. PIs
0,25 Mio. Visits
Quelle: IVW 2015-11
INHALT
The CAPITAL media family includes a digital brand presence and an
iPad app for the magazine.
UMFELDER UND PREISE
Umfeld
Commentary &
Debates
Finance
Magazine
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
CAPITAL.de is the platform for business debates in the
German-speaking world. It offers background information,
commentary and advice from the world of business round the clock,
supplemented by useful content on the topics of money, insurance
and property. The desktop site is supplemented by a mobile website
and apps for Android and iOS devices.
Real Investment
Specials
-
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Format
Sponsorship package
2. Medium rectangle
2. Expandable - Medium rectangle
300 x 250 pixels
max. 400 x 400
pixels
Umfeld
ROTATION
- auf Anfrage
30 €
20 €
40 €
30 €
Seite 126
Page
ZIELGRUPPE
•
•
•
•
CAPITAL.de reaches 0.14 million unique users every month.
•
•
CAPITAL.de users use the internet with above-average
frequency to source information on property searches as well as
on fitness and wellness. They also frequently use content
related to the topic of sports results and sports reports as well
as content related to the topic of horoscopes, and access
information on the topic of stars and celebrities.
•
CAPITAL.de users show above-average interest in gambling,
home cinema/surround sound systems, rental cars and rail
tickets.
•
CAPITAL.de users’ experiences of online shopping and
beer, confectionery and salty snacks, health insurance, gambling
products, sports articles and equipment, and car finance
products.
66% of CAPITAL.de users are male.
45% of the target group are between 20 and 49 years.
CAPITAL.de users boast an above-average level of education:
Werbeform
The iPad app presents the magazine content in a suitable format and
offers editorial extras such as photo spreads, video reports and
topic-specific applications.
Belegungseinheit
Real Investment
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,18 Mio.
8.100 €
0,22 Mio.
9.900 €
0,18 Mio.
9.000 €
0,22 Mio.
11.000 €
0,26 Mio.
7.800 €
0,34 Mio.
10.200 €
0,17 Mio.
6.800 €
0,21 Mio.
8.400 €
0,18 Mio.
7.200 €
0,22 Mio.
8.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
eBooklet
EMS Trend insight
Product Test
Word-of-Mouth
auf Anfrage
from € 12.500
from € 20.000
€ 7.500
auf Anfrage
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 227
Page
157,13 Mio. PIs
30,71 Mio. Visits
Quelle: IVW 2015-11
INHALT
CHEFKOCH.de – Europa's biggest cookery website
CHEFKOCH.de is the top address for those interested in cooking in
the German-speaking World Wide Web, as more than 240,000
recipes, 70 forums and hundreds of thousands of useful comments
reveal. In this very active community, over 2.2 million registered
users exchange ideas and discuss their favourite hobby, evaluating,
commenting and sharing recipes. With such a huge variety of
recipes, there is bound to be something for everyone: from
beginners to the ambitious amateur cooks and chefs.
UMFELDER UND PREISE
Umfeld
Community
Magazin
Recipes
Werbeform
Format
Ad Bundle
Banderole ad
miscellaneous
770 x 250 pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Halfpage ad
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
80 €
100 €
80 €
40 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
80 €
60 €
80 €
40 €
40 €
60 €
95 €
80 €
100 €
80 €
60 €
80 €
40 €
40 €
60 €
95 €
80 €
CHEFKOCH.de also offers a very diverse online magazine.
There is plenty of information in it, ranging from healthy nutrition
through international cuisines to extensive specials, suitable for the
respective season. Alongside the online magazine, entertaining
cooking and baking videos, informative newsletters, practical apps
and social media channels on Facebook, Google+ and Twitter await
the users. In short: Everyone can find the recipes they need on
CHEFKOCH.de – also via Google where CHEFKOCH.de has a
prominent position.
Its extensive range of recipes that have been tested a thousands
times over and high level of recognition make CHEFKOCH.de
Germany's first point of call in the internet when it comes to
cooking, baking and enjoying good food.
ZIELGRUPPE
•
•
•
•
CHEFKOCH.de reaches 11.58 million unique users every month.
•
•
CHEFKOCH.de users use the internet with above-average
frequency to source information on job searches as well as on
stars and celebrities. They also frequently use content related to
the topic of films and film times as well as content related to the
topic of blogs, and access information on the topic of
•
CHEFKOCH.de users show above-average interest in women’s
cosmetics, women’s clothing, wellness products and
•
CHEFKOCH.de users’ experiences of online shopping and
women’s clothing, baby articles, women’s cosmetics, wellness
products, car finance products and haircare products.
64% of CHEFKOCH.de users are female.
CHEFKOCH.de users boast an above-average level of education:
Seite 128
Page
Format
TKP
AI pro Woche/Tag
Post roll video ad 15 sec. (Site Rotation)
Post roll video ad 20 sec. (Site Rotation)
Pre roll video ad 20 sec. (Site Rotation)
Pre roll video ad 30 sec. (Site Rotation)
Pre roll video ad 20 sec. (Environment)
Pre roll video ad 30 sec. (Environment)
-
45 €
55 €
80 €
85 €
90 €
90 €
95 €
100 €
-
-
FESTPREISE PRO TAG
Belegungseinheit
Homepage
Magazin
Recipes
AI p. T.
Festpreis
AI p. T.
Festpreis
AI p. T.
Festpreis
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,11 Mio.
8.800 €
0,29 Mio.
20.300 €
3,06 Mio.
auf Anfrage
0,10 Mio.
4.800 €
0,12 Mio.
5.000 €
2,78 Mio.
auf Anfrage
0,10 Mio.
6.400 €
0,28 Mio.
15.700 €
2,95 Mio.
auf Anfrage
0
0
0
-
0
0
0
-
0,11 Mio.
7.000 €
0,29 Mio.
16.200 €
3,06 Mio.
auf Anfrage
Belegungseinheit
Community
Homepage
Magazin
Recipes
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
1,95 Mio.
97.500 €
0,75 Mio.
48.800 €
2,02 Mio.
101.000 €
21,42 Mio.
auf Anfrage
0
0,71 Mio.
27.700 €
0,81 Mio.
24.300 €
19,46 Mio.
auf Anfrage
1,88 Mio.
75.200 €
0,73 Mio.
38.000 €
1,95 Mio.
78.000 €
20,62 Mio.
auf Anfrage
0
0,75 Mio.
54.900 €
0
0
-
0
0,75 Mio.
43.900 €
0
0
-
1,95 Mio.
78.000 €
0,75 Mio.
39.000 €
2,02 Mio.
80.800 €
21,42 Mio.
auf Anfrage
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
Product Test
Recipe integration
Stand alone newsletter
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
auf Anfrage
from € 75.000 net
auf Anfrage
from € 10.500 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
Seite 229
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Recipe of the day
weekly - on Tuesday
daily
on Request
Medium Rectangle
Medium Rectangle
Newsletter Stand-Alone
580x300 pixels, max. 40 kB
580x300 pixels, max. 40 kB
-
SPECIALS
Specials
Zeitraum
Autumn
Barbeque
Christmas
Eater
Halloween
Karneval
Spring
Sep 2015
Jun 2015
Dez 2015
Mrz 2015
Sep 2015
Feb 2015
Mai 2015
Seite 330
Page
Abozahlen
Preis pro Versand
390.000
290.000
175.000
23.400 €
17.400 €
auf Anfrage
34,86 Mio. PIs
4,13 Mio. Visits
Quelle: IVW 2015-11
INHALT
COMUNIO.de is one of the leading German online football manager
games.
UMFELDER UND PREISE
Players manage their individual dream team and compete for the
football trophy. Goals, passes, errors, transfers and injuries:
Umfeld
Homepage
LogOut
Werbeform
Format
Banderole ad
Billboard ad
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
728 x 90 + 160 x 600
pixels
Halfpage ad
layer
Maxi ad
Medium rectangle
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
80 €
90 €
110 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
80 €
80 €
80 €
60 €
40 €
40 €
80 €
80 €
80 €
60 €
40 €
40 €
80 €
Werbeform
Format
Rectangle + text link
134 x 90 pixels +
100 characters
Umfeld
All the everyday events that shape the Bundesliga in real life have
direct consequences on the progress of the virtual game and
determine each manager’s daily score and match success.
COMUNIO.de includes all 18 teams and 510 players from the
Bundesliga and enjoys cult status in the gaming community. In 2013,
it was named the most popular website in the games category.
ZIELGRUPPE
•
COMUNIO.de (overall) reaches 0.43 million unique users every
month.
•
•
93% of COMUNIO.de (overall) users are male.
•
COMUNIO.de (overall) users have an above-average level of
education: 54% have (vocational) A-Levels or a university (of
applied sciences) degree.
•
63% of users have a net monthly household income of €2,000
or more, and 43% of users have an income of over €3,000 per
month.
•
COMUNIO.de (overall) users use the Internet with
above-average frequency to source information on sports
results and sports reports as well as dating and networking.
•
They also frequently access content related to the topics of
messaging services, films and film times, and chat and forums.
•
COMUNIO.de (overall) users show above-average interest in
computer and video games, computer software other than
games, pay-to-download music or films, and computer
hardware and accessories.
•
COMUNIO.de (overall) users’ experiences of online shopping
and e-commerce are frequently associated with the purchase of
beer, home cinema/surround sound systems, computer and
video games, life and pension insurance as private provision for
old age and health insurance.
ROTATION
65 €
55 €
67% of the target group are aged between 20 and 29 and 90%
of users are aged between 20 and 49.
Seite 131
Page
FESTPREISE PRO TAG
Belegungseinheit
Total
AI p. T.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0
-
0
-
0,10 Mio.
3.000 €
0
-
0
-
0
-
0
-
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,44 Mio.
31.700 €
0,34 Mio.
15.300 €
0,44 Mio.
35.200 €
0,34 Mio.
17.000 €
0,44 Mio.
21.100 €
0,24 Mio.
7.200 €
0,43 Mio.
27.500 €
0,33 Mio.
13.200 €
0,44 Mio.
39.600 €
0
-
0,44 Mio.
31.700 €
0
-
0,44 Mio.
28.200 €
0,34 Mio.
13.600 €
Belegungseinheit
Homepage
LogOut
Seite 232
Page
AI p. W.
Festpreis
AI p. W.
Festpreis
0,25 Mio. PIs
80.000 Visits
60.000 Unique User
INHALT
Like the magazine, COUCH-MAG.de is perfectly tailored to the
needs of a generation of young women who are trend-conscious and
constantly on the go – women who don’t just want stylish and
individual homes, but want to look good too. COUCH-MAG.de meets
these women’s needs by combining classic home content such as
home trends and decorating/shopping tips with cutting-edge beauty,
fashion and lifestyle content in the very highest quality.
UMFELDER UND PREISE
Werbeform
Format
Billboard ad
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
160 x 600 pixels
728 x 90 pixels
728 x 90 + 160 x 600
pixels
Fireplace
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
-
90 €
110 €
-
60 €
-
60 €
-
100 €
-
100 €
40 €
40 €
80 €
Seite 133
Page
COUCH-MAG.de also offers an outstanding level of service: for
instance, users can find all products from the issue via the product
search function with a direct link to the online shop.
Our users love the fashion, beauty and lifestyle trends on
COUCH-MAG.de! Place your brand in this creative environment.
ZIELGRUPPE
Like the magazine, COUCH-MAG.de is perfectly tailored to the
needs of a generation of young women who are trend-conscious and
constantly on the go – women who don’t just want stylish and
individual homes, but want to look good too.
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
60.000
2.700 €
60.000
3.000 €
INTEGRATIONEN
Integrationen
Preis
Mini Advertorial
from € 15,000
CROSSMEDIA
Crossmedia-Konzepte
Preis
Crossmedia Integration
auf Anfrage
Seite 234
Page
0,56 Mio. PIs
0,24 Mio. Visits
INHALT
DOGS-MAGAZIN.de is the unique lifestyle portal for demanding dog
owners. DOGS-MAGAZIN.de offers cross-media networking with
the DOGS print media brand and places an emphasis on advice and
exchange for and between dog lovers.
The website offers sound information, beautiful photo pages and
useful services. Dog lovers can also exchange notes on the message
board or show off their pets in the photo community. Additionally,
every new issue of the magazine is presented extensively, and it is
also possible to subscribe to the magazine on line.
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
layer
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
80 €
-
60 €
-
60 €
-
100 €
-
100 €
100 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 135
Page
ZIELGRUPPE
•
DOGS-MAGAZIN.de reaches 0.17 million unique users every
month.
•
•
•
80% of DOGS-MAGAZIN.de users are female.
•
•
Pet-related products are of particular interest to most site users.
They are also interested in food and drink, health and well-being
and cosmetics and travel. •
The Internet is predominantly used for search, emails and
information about pets. 73% of users use the Internet for online
shopping and 67% access news on world affairs.
DOGS-MAGAZIN.de users boast an above-average level of
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Wallpaper
70.000
3.200 €
70.000
3.500 €
70.000
2.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
Photo Competition
from € 8.500 net
on request
from € 4.500 net
on request
on request
CROSSMEDIA
Crossmedia-Konzepte
Preis
auf Anfrage
Seite 236
Page
SPECIALS
Specials
Zeitraum
Christmas
Dogs
Dez 2015
2015
Seite 337
Page
12,10 Mio. PIs
1,84 Mio. Visits
Quelle: IVW 2015-11
INHALT
ELTERN.de offers quick, expert advice with text, images, videos and
practical tools for every stage of life – from the first tender thoughts
about having a child to questions about teenagers. ELTERN.de is
updated daily and, as a unique family platform, deals with the issues
that matter to families.
UMFELDER UND PREISE
Umfeld
Baby
Buying power
Desire for kids
Family & Vacation
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Health & Nutrition
Infants
Pregnancy
Schoolchild
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
120 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Sponsorship package
Homepage)
Homepage)
Homepage)
-
Umfeld
- auf Anfrage
70 €
ROTATION
-
-
-
- auf Anfrage
50 €
Seite 138
Page
ELTERN.de offers support on all questions concerning family
planning, pregnancy and everyday family life, and allows parents to
exchange tips in over 200 forums and via social networking.
ELTERN.de also offers information on topics such as upbringing and
education as well as practical tips on leisure activities.
ZIELGRUPPE
•
•
•
ELTERN.de reaches 890,000 unique users every month.
•
ELTERN.de users boast an above-average level of education:
•
ELTERN.de users use the internet with above-average
frequency to source information on family and children as well
as on stars and celebrities. They also frequently use content
related to the topic of dating and networking as well as content
related to the topic of blogs, and access information on the topic
of chat and forums.
•
ELTERN.de users show above-average interest in baby articles,
toys, prize games and women’s clothing.
•
ELTERN.de users’ experiences of online shopping and
baby articles, credit, toys, women’s clothing, haircare products,
and DVD and Blu-ray players/recorders and digital video
recorders.
79% of ELTERN.de users are female.
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
Belegungseinheit
Baby
Desire for kids
Family & Vacation
Pregnancy
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
80.000
3.600 €
70.000
3.200 €
0,10 Mio.
4.500 €
0,13 Mio.
5.900 €
0,80 Mio.
36.000 €
80.000
4.000 €
70.000
3.500 €
0,10 Mio.
5.000 €
0,13 Mio.
6.500 €
0,80 Mio.
40.000 €
0
0
90.000
2.700 €
0,10 Mio.
3.000 €
0,53 Mio.
15.900 €
80.000
3.200 €
80.000
3.200 €
0,10 Mio.
4.000 €
0,14 Mio.
5.600 €
0,95 Mio.
38.000 €
80.000
3.200 €
70.000
2.800 €
0,10 Mio.
4.000 €
0,13 Mio.
5.200 €
0,80 Mio.
32.000 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS Trend insight
Photo contest (crossdigital)
Sponsored Post
Stand alone newsletter
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
from € 15.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 239
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
BabyGuide
ChildbedGuide
ELTERN.de Standalone
Newsletter
ELTERN.de-Newsletter HTML
ELTERN.de-Newsletter HTML
weekly/monthly
daily
if necessary
miscellaneous
miscellaneous
on request
on request
-
all 14 days on Monday
all 14 days on Monday
Medium Rectangle
NativeAd
PregnancyGuide
weekly
miscellaneous
Picture: 300x250 pixels, max. 35
characters (title) + max. 200 characters
(text) + max. 30 characters (link)
on request
SPECIALS
Specials
Zeitraum
Beauty for the family
Christmas
Finance
Go green
Health
Travel
2015
Dez 2015
2015
2015
2015
2015
Seite 340
Page
Abozahlen
Preis pro Versand
160.000
auf Anfrage
auf Anfrage
auf Anfrage
67.000
67.000
4.020 €
4.355 €
-
auf Anfrage
37,46 Mio. PIs
6,66 Mio. Visits
Quelle: IVW 2015-11
INHALT
ESSEN-UND-TRINKEN.de is an extensive content and community
platform for everything to do with eating, drinking and the pleasures
of life.
UMFELDER UND PREISE
Umfeld
Cooking
Recipes
Tips & Trends
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Format
Sponsorship package
-
Umfeld
ROTATION
-
auf Anfrage
Seite 141
Page
ZIELGRUPPE
•
ESSEN-UND-TRINKEN.de reaches 1.85 million unique users
every month.
•
•
•
71% of ESSEN-UND-TRINKEN.de users are female.
•
•
ESSEN-UND-TRINKEN.de users use the internet with
above-average frequency to source information on food, drink
and the pursuit of enjoyment as well as on job searches. They
also frequently use content related to the topic of films and film
times as well as content related to the topic of stars and
celebrities, and access information on the topic of current
television schedules.
•
ESSEN-UND-TRINKEN.de users show above-average interest in
women’s cosmetics, women’s clothing, baby articles and
wellness products.
•
ESSEN-UND-TRINKEN.de users’ experiences of online shopping
haircare products, women’s clothing, air tickets, rail tickets,
music CDs and wellness products.
ESSEN-UND-TRINKEN.de users boast an above-average level of
Werbeform
ESSEN-UND-TRINKEN.de is inspiring, gives advice, and links up its
users through its mix of editorial and user-generated contents, handy
tools, recipe videos, and great variation of seasonal topics. 30,000
recipes from the ESSEN & TRINKEN kitchen and a comprehensive
database with recipe and instructional videos on cooking and baking
whet the appetite for cooking. The diverse user community, where
users can exchange and share recipes and cooking tips, rounds off
the service for users who love to cook. Preisliste 2016 vom 04.01.2016
Format
TKP
AI pro Woche/Tag
PostRoll Video Ad 15 sec. in Site Rotation
PostRoll Video Ad 20 sec. in Site Rotation
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
FESTPREISE PRO TAG
Belegungseinheit
Tips & Trends
AI p. T.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,24 Mio.
13.000 €
0,24 Mio.
14.400 €
0,22 Mio.
7.900 €
0,23 Mio.
11.000 €
0
-
0
-
0,24 Mio.
11.500 €
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
40.000
2.900 €
0,68 Mio.
30.600 €
2,70 Mio.
auf Anfrage
40.000
3.200 €
0,68 Mio.
34.000 €
2,70 Mio.
auf Anfrage
0
0,65 Mio.
19.500 €
2,43 Mio.
72.900 €
40.000
2.600 €
0,64 Mio.
25.600 €
2,52 Mio.
auf Anfrage
40.000
3.600 €
0
0
-
40.000
2.900 €
0
0
-
40.000
2.600 €
0,68 Mio.
27.200 €
2,70 Mio.
auf Anfrage
Belegungseinheit
Homepage
Recipes
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
INTEGRATIONEN
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Preis
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Competition
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from € 4.500 netto
from € 20.000 net
€ 7.500
auf Anfrage
from € 75.000 net
auf Anfrage
from € 7.200 net
CROSSMEDIA
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Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 242
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Baking
Cookies
Banner
Banner
600 x max. 300 pixels, max. 40 kB
Healthy Food
Low carb meals
Newsletter
daily - only during the
pre-Christmas period
weekly - on Wednesday
monthly - on Friday
Banner
Banner
Text link
Newsletter
NativeAd
Newsletter
Newsletter
Pasta
Recipe of the day
Recipes
Vegeterian meals
weekly - on Tuesday
daily
weekly - on Mondays
all 14 days on Saturday
Banner
Medium Rectangle
Banner
Banner
Banner
Banner
Headline: max. 30 characters; Text:
max. 280 characters; Link text: max. 30
characters
Picture: 290 x 280 pixels, max. 20
(text) + max. 20 characters (link) incl.
blank
SPECIALS
Specials
Zeitraum
Barbeque
Bio
Christmas
Culinary tour
Easter
Fast cooking
Go green
Healthy nutrition
Hospitality
International / regional cuisine
Light cooking
Partys
Regional cooking
Saison cuisine
Wine
2015
2015
Dez 2015
2015
Mrz 2015
2015
2015
2015
2015
2015
2015
2015
2015
2015
2015
Seite 343
Page
Abozahlen
Preis pro Versand
80.000
50.000
2.800 €
1.750 €
85.000
10.000
125.000
2.975 €
350 €
3.125 €
125.000
8.125 €
125.000
125.000
10.000
90.000
100.000
10.000
4.375 €
7.500 €
350 €
3.150 €
3.500 €
350 €
88,84 Mio. PIs
8,44 Mio. Visits
Quelle: IVW 2015-11
INHALT
UMFELDER UND PREISE
Umfeld
Beauty & Fashion
(inkl. SPA
AWARDS)
Lifestyle
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
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miscellaneous
miscellaneous
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pixels
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layer
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Royals
Stars
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
GALA.de: enter the world of the stars day by day! GALA.de brings
news updates several times a day, plus thrilling background stories
and classy photo galleries, videos and interviews from the glamorous
world of international stars. Presenting the latest luxurious fashion,
beauty and lifestyle trends, GALA.de offers inspiration for your
personal shopping – rounded off by a separate ‘Shopping’ section.
The daily newsflash and comprehensive weekly newsletter bring the
latest news straight to your mailbox. The multi-media ‘Starbase’
database presents detailed celebrity portraits, a treasure-trove of
celebrity news, and offers users an opportunity to delve into the
world of the stars in a playful manner. Test your celebrity knowledge
in the ‘Star Quiz’, exchange or compete with other users. Share
interactively with others through polls and surveys, comments and
message boards on the most fascinating topics.
ZIELGRUPPE
•
•
•
GALA.de reaches 1.57 million unique users every month.
•
GALA.de users boast an above-average level of education: 45%
have A-Levels or a university degree.
•
•
GALA.de users use the internet with above-average frequency
to source information on stars and celebrities as well as on films
and film times. They also frequently use content related to the
topic of fitness and wellness as well as content related to the
topic of dating and networking, and access information on the
topic of job searches.
•
GALA.de users show above-average interest in women’s
cosmetics, pay-to-download music or films, tickets for cinema,
theatre, classical concerts, pop concerts or sports events, and
rental cars.
•
GALA.de users’ experiences of online shopping and
wellness products, women’s cosmetics, haircare products,
bodycare products, dairy products and baby articles.
73% of GALA.de users are female.
Werbeform
Format
Sponsorship package
Homepage)
Homepage)
Homepage)
-
Umfeld
- auf Anfrage
70 €
ROTATION
-
-
-
- auf Anfrage
50 €
Seite 144
Page
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
90 €
100 €
100 €
-
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FESTPREISE PRO TAG
Belegungseinheit
Beauty & Fashion
(inkl. SPA
AWARDS)
Homepage
Lifestyle
Royals
Stars
Billboard ad
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Medium rectangle
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Sticky Fireplace
Sticky Wallpaper
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AI p. T.
Festpreis
0,11 Mio.
6.900 €
0,11 Mio.
7.700 €
0,11 Mio.
4.600 €
0,11 Mio.
6.200 €
0
-
0
-
0,11 Mio.
6.200 €
AI p. T.
Festpreis
AI p. T.
Festpreis
AI p. T.
Festpreis
AI p. T.
Festpreis
0,13 Mio.
9.400 €
50.000
3.200 €
60.000
3.800 €
0,19 Mio.
12.000 €
0,13 Mio.
10.400 €
50.000
3.500 €
60.000
4.200 €
0,19 Mio.
13.300 €
0,13 Mio.
6.200 €
0
60.000
2.500 €
0,18 Mio.
7.600 €
0,12 Mio.
7.700 €
0
60.000
3.400 €
0,17 Mio.
9.500 €
0,13 Mio.
12.000 €
0
0
0
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0,13 Mio.
9.600 €
0
0
0
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0,13 Mio.
8.300 €
50.000
2.800 €
60.000
3.400 €
0,19 Mio.
10.600 €
Belegungseinheit
Beauty & Fashion
(inkl. SPA
AWARDS)
Homepage
Lifestyle
Royals
Stars
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
AI p. W.
Festpreis
0,78 Mio.
35.100 €
0,78 Mio.
39.000 €
0,76 Mio.
22.800 €
0,74 Mio.
29.600 €
0
-
0
-
0,78 Mio.
31.200 €
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
0,93 Mio.
67.000 €
0,33 Mio.
14.900 €
0,45 Mio.
20.300 €
1,33 Mio.
59.900 €
0,93 Mio.
74.400 €
0,33 Mio.
16.500 €
0,45 Mio.
22.500 €
1,33 Mio.
66.500 €
0,90 Mio.
43.200 €
0,31 Mio.
9.300 €
0,44 Mio.
13.200 €
1,25 Mio.
37.500 €
0,87 Mio.
55.700 €
0,30 Mio.
12.000 €
0,43 Mio.
17.200 €
1,20 Mio.
48.000 €
0,93 Mio.
83.700 €
0
0
0
-
0,93 Mio.
67.000 €
0
0
0
-
0,93 Mio.
59.500 €
0,33 Mio.
13.200 €
0,45 Mio.
18.000 €
1,33 Mio.
53.200 €
INTEGRATIONEN
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eBooklet
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auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
auf Anfrage
from
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 245
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Banner
Medium Rectangle
SPECIALS
Specials
Zeitraum
Christmas
Fashion Weeks (Berlin, New York, London, Paris, Mailand)
Hair-Style
Nobleness-Special
Red Carpet: Oscars 22.02.2015)/Golden Globes (11.01.2015)/Berlinale (05.-15.02.2015)/Cannes
Style-Trends (Beauty-&Fashion)
Sylvester
Wedding
Dez 2015
2015
2015
2015
2015
2015
Dez 2015
2015
Seite 346
Page
Abozahlen
Preis pro Versand
13.000
13.000
455 €
780 €
6,56 Mio. PIs
1,38 Mio. Visits
Quelle: IVW 2015-11
INHALT
As a site for those who wish to discover and explore the world,
GEO.de reports on travel destinations, peoples and cultures, as well
as on nature and sustainability. A multiplicity of content formats
inspire and activate users: highly focussed Topical Specials,
fascinating photo galleries, authentic coverage and expedition
reports from GEO reporters, valuable travel tips, exemplary features
and ideas from the field of "Green Living".
UMFELDER UND PREISE
Umfeld
GEOlino.de
Nature
Travel
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
Users can themselves contribute to site content, for example in the
context of photography competitions or by contributing to the travel
community, where users can publish photos, individual tips and
personal travel reports.
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
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110 €
100 €
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60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
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100 €
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80 €
GEOlino.de is GEO's internet world of adventure for children, with
coverage of science, tips on how to make things, experiments and
notice boards. GEOlino.de mainly reaches out to children in the age
group 8-14 years. GEO-reading children come from high-income
households (Source: AGOF internet facts - Basis: Average Month
February - April 2012).
ZIELGRUPPE
•
•
•
•
GEO.de reaches 0.79 million unique users every month.
•
•
GEO.de users use the internet with above-average frequency to
source information on films and film times as well as on food,
drink and the pursuit of enjoyment. They also frequently use
content related to the topic of stars and celebrities as well as
content related to the topic of fitness and wellness, and access
information on the topic of online banking.
•
GEO.de users show above-average interest in gambling,
women’s cosmetics, women’s clothing and tickets for cinema,
theatre, classical concerts, pop concerts or sports events.
•
GEO.de users’ experiences of online shopping and e-commerce
are frequently associated with the purchase of dairy products,
frozen food and ready meals, credit, and financial investments,
shares, bonds and funds.
58% of GEO.de users are female.
GEO.de users boast an above-average level of education: 48%
Werbeform
Format
Sponsorship package
Wallpaper
980 x 90 + 160 x 600
pixels
Umfeld
ROTATION
80 €
auf Anfrage
80 €
Seite 147
Page
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
100 €
-
-
Belegungseinheit
GEOlino.de
Total
Travel
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,16 Mio.
7.200 €
0,52 Mio.
23.400 €
0,24 Mio.
10.800 €
0,16 Mio.
8.000 €
0,52 Mio.
26.000 €
0,24 Mio.
12.000 €
0,12 Mio.
3.600 €
0,36 Mio.
10.800 €
0,18 Mio.
5.400 €
0,14 Mio.
5.600 €
0,43 Mio.
17.200 €
0,19 Mio.
7.600 €
0,16 Mio.
6.400 €
0,52 Mio.
20.800 €
0,24 Mio.
9.600 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS Trend insight
Photo contest
Product Test
Sponsored Post
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
from € 15.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
auf Anfrage
Seite 248
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Newsletter
Travel
Travel
Travel
Travel community
Travel community
Travel community
weekly - on Tuesday
weekly - on Tuesday
weekly - on Tuesday
weekly - on Tuesday
weekly - on Tuesday
weekly - on Tuesday
Medium Rectangle
Banner
Text link
Text link
Medium Rectangle
Banner
Medium Rectangle
Text link
Banner
SPECIALS
Specials
Zeitraum
Environmental consciousness
Nature
Photography
The digital society
Travel eastern Europe
2015
2015
2015
2015
2015
Seite 349
Page
Abozahlen
Preis pro Versand
25.461
25.461
25.461
5.700
5.700
5.700
16.078
16.078
16.078
1.528 €
891 €
637 €
143 €
342 €
200 €
965 €
402 €
563 €
2,70 Mio. PIs
0,22 Mio. Visits
INHALT
GEOLINO.de is the consistent online adaptation of the GEOLINO
concept. It is one of the highest-ranked online portals for children,
with relevant coverage. The portal offers children their own world of
online experiences under a brand that is trusted by parents who
want to know what their kids are up to online. It presents
educational reports, craft tips, experiments, pinboards, creative
competitions and lots more.
UMFELDER UND PREISE
Werbeform
Format
Banderole ad
Billboard ad
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
80 €
90 €
110 €
-
100 €
90 €
-
60 €
-
60 €
-
100 €
-
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 150
Page
ZIELGRUPPE
•
•
•
•
GEOLINO.de reaches boys and girls in equal numbers.
•
They carry out a wide range of leisure activities – sports, games,
crafts and reading.
•
Many of the users are brand-conscious with independent
personalities and strong social skills.
•
48% use the Internet every day, mostly to chat with friends,
research information for school or play free online games.
83% of users are aged between 9 and 13.
62% attend an intermediate school; 23% attend a gymnasium.
63% of users live in households with a net monthly household
income of €2,500+.
Source: KidsVA 2014, 6–13 years old; target group: kids who visited
GEOLINO.de within at least the last four weeks (=0.68 mill.)
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,16 Mio.
7.200 €
16.000
8.000 €
0,12 Mio.
3.600 €
0,14 Mio.
5.600 €
0,16 Mio.
6.400 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Comeptition
eBooklet
Photo Competition
auf Anfrage
auf Anfrage
from € 4,500 net
auf Anfrage
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
auf Anfrage
Seite 251
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Newsletter
Banner
Text link
Medium Rectangle
Seite 352
Page
Abozahlen
Preis pro Versand
3.300
3.300
3.300
83 €
116 €
198 €
2,03 Mio. PIs
0,57 Mio. Visits
Quelle: IVW 2015-11
90.000 Unique User
INHALT
GRAZIA Online’s latest fashion, beauty & lifestyle news makes it
stand out. In addition to exciting celebrity stories, Grazia's main
focus is on the latest fashion trends both on and off the red carpet.
Extensive photo series and exclusive animated pictures are as much
a part of our online portfolio as our live coverage, several times a
year, of fashion weeks around the world. Milan, New York, Berlin –
grazia-magazin.de has its gaze firmly fixed on each and every fashion
week.
Another highlight is our highly valued streetstyle rubric, which shows
GRAZIA users the coolest looks seen on the street. On its website,
GRAZIA introduces people who love and live fashion and style,
presenting the latest trends of the day. And what’s more: We are
always interested to hear the opinion of GRAZIA users. So we offer
interactive communication via numerous votes, opportunities to rate
items and commentaries. GRAZIA Online also has an active and
creative Facebook (www.facebook.com/GraziaMagazin) and Twitter
fan community, who share their views on THE news of the day, 24
hours a day.
The GRAZIANISTA Club enables users to get even more involved in
the world of GRAZIA.
“GRAZIANISTAS” regularly receive news via e-mail on the hottest
fashion events and the top news of the week. They are also
automatically entered into our fantastic prize draws and product
tests. GRAZIA Online is part of our core women’s segment.
ZIELGRUPPE
•
GRAZIA-MAGAZIN.de reaches 0.11 million unique users every
month.
•
•
•
69% of GRAZIA-MAGAZIN.de users are female.
•
•
GRAZIA-MAGAZIN.de users use the internet with above-average
frequency to source information on current television schedules
as well as on stars and celebrities. They also frequently use
content related to the topic of food, drink and the pursuit of
enjoyment as well as content related to the topic of films and
film times, and access information on the topic of messaging
services.
•
GRAZIA-MAGAZIN.de users show above-average interest in rail
tickets, credit, women’s clothing and women’s cosmetics.
•
GRAZIA-MAGAZIN.de users’ experiences of online shopping and
triple play (television, telephone and internet from a single
provider), entry to prize games, stays at hotels for holiday or
business trips, rail tickets, financial investments, shares, bonds
and funds, and wellness products.
GRAZIA-MAGAZIN.de users boast an above-average level of
Seite 153
Page
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
100 €
-
-
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,10 Mio.
9.000 €
0,10 Mio.
10.000 €
70.000
4.200 €
0,10 Mio.
8.000 €
0,10 Mio.
8.000 €
INTEGRATIONEN
Integrationen
Preis
MiniAdvertorial
Product Test
from € 21,000
from € 20,000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 254
Page
SPECIALS
Specials
Zeitraum
Beauty (Make-ups, Fragrance,...)
Christmas
Events (Golden Globes, Oscar, Grammy, Cannes, Awards,…)
Fashion (Fashion Weeks, Saisons-Trends,…)
2015
Dez 2015
2015
2015
Seite 355
Page
1,66 Mio. PIs
INHALT
JAHR TOP SPECIAL VERLAG – the best side of life
Almost no segment attracts as much enthusiasm as the special
interest media of JAHR TOP SPECIAL VERLAG. After all, there’s
nothing more valuable than your own leisure time, and a hobby is
always something we’re passionate about and happy to spend a little
money on. JAHR TOP SPECIAL offers, inter alia, themed
environments for fans of modern photography, exploration of the
world beneath the waves, reports on equestrian sports and exclusive
background reports on hunting that will thrill nature lovers. The
international special interest portfolio offers high-quality
environments for specialist sector communication with numerous
online activities for all media brands. The JAHR TOP SPECIAL
portfolio reaches a free-spending, wealthy and quality-conscious
generation of managers with high purchasing power and a diverse
range of interests that they are passionately devoted to. This has
made JAHR TOP SPECIAL VERLAG into a leading special interest
provider for users who are enthusiastic about sports.
UMFELDER UND PREISE
Umfeld
ANGELN.de
ANGELWOCHE.d
e
BLINKER.de
ESOX.de
FLIEGENFISCHE
N.de
FLIEGENMAGAZI
N.de
FOTOMAGAZIN.
de
FOTOWIRTSCHA
FT.de
GOLFMAGAZIN.d
e
JAEGERMAGAZI
N.de
Werbeform
Format
Ad Bundle
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Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
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layer
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KUTTER-UND-KU
ESTE.de
MEIN-PFERD.de
OUTDOORMARK
T.com
ROTORBLATT.de
SEGELN-MAGAZI
N.de
ST.GEORG.de
TAUCHEN.de
TENNISMAGAZI
N.de
WARUM-MAGAZ
IN.de
-
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
80 €
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80 €
60 €
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80 €
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Seite 156
Page
0,67 Mio. PIs
0,16 Mio. Visits
Quelle: IVW 2015-11
70.000 Unique User
70.000 Digitale Reichweite
INHALT
LAVIVA.com – honest. classic. online.
UMFELDER UND PREISE
•
LAVIVA.com is the website of LAVIVA – the successful monthly
woman‘s magazine.
•
LAVIVA.com features the magazine‘s topics added by versatile
„Online-Only“-Content.
•
The website offers its users great benefit by
LAVIVA-Online-Coupons.
•
All the magazine‘s categories can be found on the site. A new
addition poses the interactive platform ‚Iva‘s Blog‘. Our mobile
service and the monthly newsletter complete the product line
up.
Werbeform
Format
Banderole ad
Billboard ad
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Floor ad
layer
Medium rectangle
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
80 €
90 €
110 €
-
80 €
-
60 €
-
60 €
-
100 €
-
100 €
80 €
60 €
40 €
40 €
125 €
110 €
100 €
60 €
95 €
80 €
Seite 157
Page
INTEGRATIONEN
Integrationen
Preis
Competition
EMS Trend Insight
Mini eBooklet
auf Anfrage
from € 4,500 net
auf Anfrage
from € 8,500 net
auf Anfrage
Seite 258
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
monthly
NativeAd
Newsletter
monthly
Maxi ad
260 x 380 pixels, Headline: max. 25
characters, Text: max. 160 characters,
link: 35 characters
600 x 400 pixels
Seite 359
Page
Abozahlen
Preis pro Versand
33.104
Fixed price Festpreis 1.600 €
33.104
Fixed price Festpreis 1.400 €
17,80 Mio. PIs
1,89 Mio. Visits
Quelle: IVW 2015-11
INHALT
The web portal LIVINGATHOME.de is the online presence of our
print magazine LIVING AT HOME. As market leader in Germany’s
living & lifestyle segment LIVINGATHOME.de is a competent
advisor. The site presents its users useful information, services and
relevant trends for their own home. From furnishing and decorating
an apartment through cooking and baking up to beauty and wellness
– livingathome.de approaches all the important living-topics. The
products presented in our shopping-section round off our profound
and sophisticated journalistic content In an inspiring way.
UMFELDER UND PREISE
Umfeld
Balcony + Gardeners
Cooking + Party
Hohnen &
Selbermachenome +
Do-it-yourself
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Sponsorship package
-
Umfeld
ROTATION
-
auf Anfrage
Seite 160
Page
ZIELGRUPPE
•
LIVINGATHOME.de reaches 0.87 million unique users every
month.
•
•
•
80% of LIVINGATHOME.de users are female.
•
•
LIVINGATHOME.de users use the internet with above-average
frequency to source information on stars and celebrities as well
as on property searches. They also frequently use content
related to the topic of current television schedules as well as
content related to the topic of food, drink and the pursuit of
enjoyment, and access information on the topic of job searches.
•
LIVINGATHOME.de users show above-average interest in
women’s cosmetics, wellness products, women’s clothing, and
furniture and home furnishing items.
•
LIVINGATHOME.de users’ experiences of online shopping and
women’s clothing, women’s cosmetics, life and pension
insurance as provision for old age, wellness products, entry to
prize games and haircare products.
LIVINGATHOME.de users boast an above-average level of
Format
TKP
AI pro Woche/Tag
Post roll video Ad 15 Sek. in site rotation
Post Roll Video Ad 20 Sek. in site rotation
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
Belegungseinheit
Cooking + Party
Hohnen &
Selbermachenome
+ Do-it-yourself
Homepage
Total
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
AI p. W.
Festpreis
AI p. W.
Festpreis
0,14 Mio.
6.300 €
0,10 Mio.
4.500 €
0,14 Mio.
7.000 €
0,10 Mio.
5.000 €
0,13 Mio.
3.900 €
90.000
2.700 €
0,13 Mio.
5.200 €
90.000
3.600 €
0
0
-
0
0
-
0,14 Mio.
5.600 €
0,10 Mio.
4.000 €
AI p. W.
Festpreis
AI p. W.
Festpreis
40.000
2.900 €
0,35 Mio.
15.800 €
40.000
3.200 €
0,35 Mio.
17.500 €
0
0,34 Mio.
10.200 €
0
0,33 Mio.
13.200 €
40.000
3.600 €
0
-
40.000
2.900 €
0
-
40.000
2.600 €
0,35 Mio.
14.000 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS Trend insight
Product Test
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
from € 75.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Word-of-Mouth
auf Anfrage
auf Anfrage
Seite 261
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
weekly - on Tuesday
NativeAd
Newsletter
weekly - on Tuesday
Text link
Newsletter
weekly - on Tuesday
Banner
Newsletter
weekly - on Tuesday
Medium Rectangle
(text) + max. 15 characters (link) incl.
blank
characters
468 x 60 pixels or 580 x 90 pixels, max.
40 KB
SPECIALS
Specials
Zeitraum
Ambiente
Building, Redecorate
CeBIT-Special
Christmas
Decoration, Furniture
Eater
Expedition imm
Halloween
IFA
Plants, Gardeners
Recipes, Nutrition
2015
2015
Mrz 2015
Dez 2015
2015
Mrz 2015
Jan 2015
Okt 2015
Sep 2015
2015
2015
Seite 362
Page
Abozahlen
Preis pro Versand
66.000
4.290 €
66.000
1.650 €
66.000
2.310 €
66.000
3.960 €
1,57 Mio. PIs
1,16 Mio. Visits
Quelle: IVW 2015-11
INHALT
UMFELDER UND PREISE
Umfeld
LogOut-Site
Rotation
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
40 €
80 €
90 €
110 €
100 €
80 €
60 €
60 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
MAMIWEB.de is an online network with a large forum, groups and
classified ads for pregnant women and mothers. The free-of-charge
special interest network is aimed at mothers and anyone else
interested in the topic of family and children. On MAMIWEB.de,
users can find recent posts on the topics of children, family and
pregnancy. The posts are written by MAMIWEB.de users and
members of the MAMIWEB.de editorial team. The primary focus of
MAMIWEB.de is on enabling users to exchange information and
experiences through community polls, creating photo albums or
swapping pictures, posting free ads, chatting or joining groups for a
particular region or topic.
ZIELGRUPPE
•
•
•
MAMIWEB.de reaches 0.68 million unique users every month.
•
MAMIWEB.de users boast an above-average level of education:
•
•
MAMIWEB.de users use the internet with above-average
frequency to source information on stars and celebrities as well
as on horoscopes. They also frequently use content related to
the topic of chat and forums as well as content related to the
topic of job searches, and access information on the topic of
messaging services.
•
MAMIWEB.de users show above-average interest in baby
articles, women’s clothing, women’s cosmetics and wellness
products.
•
MAMIWEB.de users’ experiences of online shopping and
baby articles, women’s clothing, women’s cosmetics,
confectionery and salty snacks, white goods such as
refrigerators, washing machines and stoves, and rental cars.
87% of MAMIWEB.de users are male.
Werbeform
Format
Sponsorship package
MaxiAd (LogOut page)
640 x 480 pixels
Umfeld
auf Anfrage
70 €
Seite 163
Page
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
90.000
4.100 €
90.000
4.500 €
0,13 Mio.
3.900 €
0,12 Mio.
4.800 €
90.000
3.600 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
Photo competition
Stand Alone Newsletter
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
auf Anfrage
auf Anfrage
auf Anfrage
Seite 264
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Newsletter
evere 10 days - variable
Text link
Medium Rectangle
NativeAd
on Request
96 x 76 pixels + 260 characters incl.
blank
-
Seite 365
Page
Abozahlen
Preis pro Versand
120.000
120.000
120.000
3.000 €
7.200 €
7.800 €
120.000
auf Anfrage
2,82 Mio. PIs
0,19 Mio. Visits
Quelle: IVW 2015-11
INHALT
NATIONALGEOGRAPHIC.de presents the fascinating world of
NATIONAL GEOGRAPHIC in its full glory. This site offers its visitors
and fans of the gold-edged brand selected articles from NATIONAL
GEOGRAPHIC GERMANY and the full choice of the NATIONAL
GEOGRAPHIC shop.
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
100 €
80 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 166
Page
ZIELGRUPPE
•
NATIONAL GEOGRAPHIC DEUTSCHLAND reaches 0.15 million
unique users every month.
•
52% of NATIONAL GEOGRAPHIC DEUTSCHLAND users are
male.
•
•
•
•
NATIONAL GEOGRAPHIC DEUTSCHLAND users use the
internet with above-average frequency to source information on
dating and networking as well as on fitness and wellness. They
also frequently use content related to the topics of property
searches and blogs, and access information on the topic of job
searches.
•
NATIONAL GEOGRAPHIC DEUTSCHLAND users show
above-average interest in car finance, gambling, financial
investments, shares, bonds and funds, and rental cars.
•
NATIONAL GEOGRAPHIC DEUTSCHLAND users’ experiences
of online shopping and e-commerce are frequently associated
with the purchase of home cinema/surround sound systems,
miscellaneous alcoholic beverages and spirits, men’s cosmetics,
financial investments, shares, bonds and funds, life and pension
insurance as provision for old age, and rail tickets.
NATIONAL GEOGRAPHIC DEUTSCHLAND users boast a good
level of education: 30% have A-Levels or a university degree.
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
100 €
-
-
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
70.000
6.300 €
70.000
7.000 €
50.000
3.000 €
50.000
4.000 €
70.000
5.600 €
INTEGRATIONEN
Integrationen
Preis
Competition
eBooklet
EMS Trend insight
Photo contest
Product Test
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
from € 15.000 net
from € 75.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
auf Anfrage
Seite 267
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Newsletter
monthly
monthly
monthly
Medium Rectangle
Banner
Text link
SPECIALS
Specials
Zeitraum
Adventure
Climate change
Early Kulture
Metropole
Trekking
2015
2015
2015
2015
2015
Seite 368
Page
Abozahlen
Preis pro Versand
16.000
16.000
16.000
960 €
560 €
400 €
12,22 Mio. PIs
0,73 Mio. Visits
Quelle: IVW 2015-11
INHALT
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Halfpage ad
layer
Medium rectangle
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
80 €
80 €
60 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 169
Page
NEON.de is the user-generated-content portal for young adults in the
Internet. Like the print magazine, NEON.de also covers all the topics
that interest the "NEON generation", i.e. well-educated men and
women aged 20 to 35. It looks at pop music, but also at politics,
university, jobs, their first salary, their first car, their first thoughts
about pensions, and their grief at losing their second great love. On
NEON.de users can get in touch with NEON's journalists and all its
authors; it offers in-depth treatment of topics from the print title
which it expands and supplements with authentic reports about
users' experiences. Magazine articles stand side by side with texts
written by readers and selected by the editors, and the combined
result is a unique platform with a high degree of identification on
which users can inform and enjoy themselves, make friends and
discuss opinions.
ZIELGRUPPE
•
•
•
•
NEON.de reaches 0.36 million unique users every month.
•
•
NEON.de users use the internet with above-average frequency
to source information on blogs and messaging services. They
also frequently use content related to the topic of chat and
forums as well as content related to the topic of horoscopes,
and access information on the topic of films and film times.
•
NEON.de users show above-average interest in pay-to-download
music or films, prize games, films on DVD, video and Blu-ray,
sports articles and equipment, and home cinema/surround
sound systems.
•
NEON.de users’ experiences of online shopping and
e-commerce are frequently associated with the purchase of car
finance products, non-alcoholic beverages, frozen food and
ready meals, gambling products and dairy products.
64% of NEON.de users are male.
NEON.de users boast an above-average level of education: 55%
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,29 Mio.
13.100 €
0,29 Mio.
14.500 €
0,13 Mio.
3.900 €
0,25 Mio.
10.000 €
0,29 Mio.
11.600 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Creative competition
eBooklet
EMS Trend insight
Photo competition
Product Test
auf Anfrage
auf Anfrage
auf Anfrage
€ 7.500
auf Anfrage
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Cross-media creative competition
auf Anfrage
Seite 270
Page
0,11 Mio. PIs
60.875 Visits
Quelle: IVW 2015-11
50.000 Unique User
INHALT
NIDO.de is NIDO for every day: a modern, stylistically assured blog
in which the NIDO editorial office selects the latest reliable,
interesting, helpful and entertaining items from the flood of
day-to-day information.
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Billboard ad
miscellaneous
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Halfpage ad
layer
Medium rectangle
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
-
40 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
80 €
80 €
60 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Seite 171
Page
That is why you will find great products on the NIDO.de site, original
DIY ideas and other little gems from the internet, as well as
interesting tips and topics from our editorial office. NIDO.de
therefore provides appealing and helpful company for young parents
in their everyday routine. However, NIDO.de users are not just
readers, but also post comments on their own experiences, tips and
feelings.
ZIELGRUPPE
NIDO is directed at 1.24 million parents who have children under the
age of six, a broad range of interests and an above-average income.
The majority of them live in large cities and are particularly
responsive to new trends and modern design.
The core target group*:
•
•
•
•
•
Age: Ø 36 years
Gender: 45 % women, 55 % men
Net monthly household income (HHNI): Ø 3,911.–
Education: 43 % A-levels/university entrance qualification
Urban life: 67 % live in cities with more than 1000,000
inhabitants
* Target group: 1.24 million people = with children aged 6 and under
living in the same household, with a wide range of interests and an
HHNI of 2500 EUR or more (AWA 2014)
INTEGRATIONEN
Integrationen
Preis
Compepition
Creative Contest
EMS Trend insight
Mini-Advertorial
Photo Competition
Product Test
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 272
Page
96,28 Mio. PIs
13,40 Mio. Visits
Quelle: IVW 2015-11
INHALT
UMFELDER UND PREISE
Umfeld
Dictionary
Jobs + career
Translation
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 400 x 400
pixels
300 x 600 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
80 €
90 €
80 €
40 €
80 €
90 €
80 €
100 €
100 €
80 €
60 €
80 €
40 €
40 €
80 €
100 €
100 €
80 €
60 €
80 €
40 €
40 €
80 €
ZIELGRUPPE
•
•
•
PONS.de reaches 1.48 million unique users every month.
•
PONS.de users boast an above-average level of education: 46%
•
56% of PONS.de users are female.
Werbeform
Format
Homepage)
Homepage)
-
-
50 €
-
-
70 €
Umfeld
ROTATION
Seite 173
Page
The free PONS online dictionary (www.pons.de) has been running
since October 2008. Users can access over 12 million words and
phrases in over 13 languages and, if required, hear their
pronunciation. All users can directly contact the PONS dictionary
editorial team using the feedback function – and, if they are
interested, can also contribute to the online dictionary themselves by
adding new terms that have not yet been included on the Open
Dictionary for some of the languages. User forums, a blog and text
translations for 36 languages enable fast online help for all linguistic
questions and create close ties with users. In addition to the
translation functionality, PONS also allows users to check the
spelling of German words.
FESTPREISE PRO TAG
Belegungseinheit
Dictionary
Total
Seite 274
Page
AI p. T.
Festpreis
AI p. T.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,54 Mio.
24.300 €
0,68 Mio.
30.600 €
0,54 Mio.
27.000 €
0,68 Mio.
34.000 €
0,51 Mio.
15.300 €
0,64 Mio.
19.200 €
0,53 Mio.
21.200 €
0,66 Mio.
26.400 €
0,54 Mio.
21.600 €
0,68 Mio.
27.200 €
2,51 Mio. PIs
0,79 Mio. Visits
Quelle: IVW 2015-11
INHALT
PRINZ.de is the leading lifestyle guide, and leisure and event planner
in Germany. With its combination of local know-how and
cross-regional competence, it offers a unique platform for anyone
wishing to communicate with young, urban trendsetters.
UMFELDER UND PREISE
Umfeld
ZIELGRUPPE
Events
Locations
Magazine
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Sidebar ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
80 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Sponsorship package
-
Umfeld
ROTATION
-
auf Anfrage
Seite 175
Page
•
•
•
•
PRINZ.de reaches 0.75 million unique users every month.
•
•
PRINZ.de users use the internet with above-average frequency
to source information on blogs and job searches. They also
frequently use content related to the topic of films and film
times as well as content related to the topic of messaging
services, and access information on the topic of fitness and
wellness.
•
PRINZ.de users show above-average interest in credit, rental
cars, gambling and pay-to-download music or films.
•
PRINZ.de users’ experiences of online shopping and
mobile phone plans, mobile phone contracts, non-alcoholic
beverages, gambling products, haircare products and washing or
cleaning products.
58% of PRINZ.de users are female.
PRINZ.de users boast an above-average level of education: 52%
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
100 €
-
-
Belegungseinheit
Events
Locations
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,10 Mio.
4.500 €
0,16 Mio.
7.200 €
0,34 Mio.
15.300 €
0,10 Mio.
5.000 €
0,16 Mio.
8.000 €
0,34 Mio.
17.000 €
0
0,16 Mio.
4.800 €
0,28 Mio.
8.400 €
90.000
3.600 €
0,16 Mio.
6.400 €
0,33 Mio.
13.200 €
0,10 Mio.
4.000 €
0,16 Mio.
6.400 €
0,34 Mio.
13.600 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
EMS trend insight
Product Test
auf Anfrage
from € 12.500 net
from € 4.500 net
€ 7.500
auf Anfrage
Seite 276
Page
SPECIALS
Specials
Zeitraum
Christmas
Easter
Eurovision Song Contest
2015
Mrz 2015
Mai 2015
Seite 377
Page
6,01 Mio. PIs
0,67 Mio. Visits
Quelle: IVW 2015-11
INHALT
ROOMIDO.com
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
miscellaneous
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
Medium rectangle
Sidekick ad
Skyscraper
Superbanner
Umfeld
•
•
•
is the new community for living and furnishing.
•
brings people interested in interior furnishing together with
home design experts.
•
•
lets users store photos in albums, and share them with others.
offers inspiration, living solutions and top level advice.
creates a completely new channel between end customers and
home design experts.
ROTATION
-
40 €
80 €
-
60 €
-
60 €
-
60 €
100 €
40 €
40 €
makes interior furnishing an interactive experience, enables
discussion of living ideas and solutions.
ZIELGRUPPE
Target group 1: end users
•
With a high level of interest in home décor, furnishing and
design
•
People interested in design and home owners who are
converting or renovating
•
People looking for inspiration, browsing without set concepts,
who see ideas, give feedback and want feedback.
•
German internet users with an interest in furnishing have an
above average net household income, are usually female and
most often aged between 30 and 49. Target group 2: home design experts
Seite 178
Page
•
Experts in home design include interior designers, interior
decorators, interior planners, tradesmen, designers, retailers and
bloggers.
•
•
Experts can create their own profile.
Experts can establish contact with end users by giving them tips
and solutions on furnishing issues or comment on photos.
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,37 Mio.
16.700 €
0,37 Mio.
18.500 €
0,17 Mio.
5.100 €
0,52 Mio.
20.800 €
0,37 Mio.
14.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
eBooklet
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 279
Page
SPECIALS
Specials
Zeitraum
-
Mrz 2016
Okt 2015
2016
Nov 2015
2016
Nov 2015
Jul 2016
Nov 2015
Sep 2015
Mrz 2016
Sep 2015
Seite 380
Page
16,39 Mio. PIs
1,49 Mio. Visits
Quelle: IVW 2015-11
INHALT
Starting from December 2008, SCHOENER-WOHNEN.de will be the
internet platform for everything you want to know about home style.
It offers high quality editorial content and a homestyle community
with user generated content. SCHOENER-WOHNEN.de offers users
an opportunity to browse ideas for stylish homes, gather
impressions with decoration videos, select from a variety of furniture
and home accessories, find inspiration in examples of interior design
and obtain advice from experts.
UMFELDER UND PREISE
Umfeld
Architecture
Furniture
KollektionCollecti
on
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
Setting
Shopping
Trends
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
80 €
80 €
60 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Sponsorship package
-
Umfeld
ROTATION
- auf Anfrage
Seite 181
Page
ZIELGRUPPE
•
SCHOENER-WOHNEN.de reaches 0.96 million unique users
every month.
•
•
•
67% of SCHOENER-WOHNEN.de users are female.
•
•
SCHOENER-WOHNEN.de users use the internet with
above-average frequency to source information on property
searches as well as on fitness and wellness. They also
frequently use content related to the topic of food, drink and the
pursuit of enjoyment as well as content related to the topic of
horoscopes, and access information on the topic of messaging
services.
•
SCHOENER-WOHNEN.de users show above-average interest in
women’s cosmetics, women’s clothing, prize games and baby
articles.
•
SCHOENER-WOHNEN.de users’ experiences of online shopping
dairy products, non-alcoholic beverages, used cars, wellness
products, dental products, and baby articles.
SCHOENER-WOHNEN.de users boast an above-average level of
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
Belegungseinheit
Architecture
Homepage
Setting
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,23 Mio.
10.400 €
40.000
2.900 €
0,43 Mio.
19.400 €
0,82 Mio.
36.900 €
0,23 Mio.
11.500 €
40.000
3.200 €
0,43 Mio.
21.500 €
0,82 Mio.
41.000 €
0
0
0,13 Mio.
3.900 €
0,22 Mio.
6.600 €
0,21 Mio.
8.400 €
0
0,41 Mio.
16.400 €
0,74 Mio.
29.600 €
0
40.000
3.600 €
0
0
-
0
40.000
2.900 €
0
0
-
0,23 Mio.
9.200 €
40.000
2.600 €
0,43 Mio.
17.200 €
0,82 Mio.
32.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
eBooklet
EMS Trend insight
Product Test
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
€ 7.500
auf Anfrage
from € 75.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Cross-media Co-Integration
auf Anfrage
Seite 282
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
weekly - on Saturday
Banner
Text link
Newsletter
Newsletter
Medium Rectangle
NativeAd
characters
(text) + target-URL incl. blank
SPECIALS
Specials
Zeitraum
Bathroom
Christmas
Decoration
Furniture
Grounds
Illumination
Kitchen
Power saving
Real estate
Redecorate
2015
Dez 2015
2015
2015
2015
2015
2015
2015
2015
2015
Seite 383
Page
Abozahlen
Preis pro Versand
63.000
63.000
2.205 €
1.575 €
63.000
63.000
3.780 €
4.095 €
29,63 Mio. PIs
0,99 Mio. Visits
Quelle: IVW 2015-11
INHALT
SENIORBOOK.de is aimed at people who want to share their
experience and knowledge with others, who are interested in their
fellow human beings and who want to help each other and give
something back to society. SENIORBOOK aims to promote a
modern, future-oriented image of ageing and thus help ensure that
society continues to benefit from the massive potential of the baby
boomer generations. Its core mission is to reinforce a culture of
respect and recognition for people’s life-time achievements. With
this mission, SENIORBOOK has become the largest
German-language community for people in their best years, with
200,000 registered users.
UMFELDER UND PREISE
Umfeld
Homepage
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
60 €
80 €
100 €
100 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
60 €
80 €
Seite 184
Page
ZIELGRUPPE
•
•
•
•
•
Average length of visit: 17 mins
•
The main interests of the target group: investments, pensions,
cars, tourism and pharmaceuticals
High desktop proportion (75%)
90% of users are aged between 45 and 90
53% of SENIORBOOK users are female and 47% are male
The generation with the strongest spending power – average
net monthly household income > €3,000
INTEGRATIONEN
Integrationen
Preis
Advertorial
eBooklet
auf Anfrage
auf Anfrage
auf Anfrage
Seite 285
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Community
weekly - on Mondays
monthly
ContentAd
miscellaneous
630 x 250 pixels, max. 160-180 KB,
Text: max. 400 characters
Seite 386
Page
Abozahlen
Preis pro Versand
100.000
100.000
6.500 €
12.000 €
105,94 Mio. PIs
19,31 Mio. Visits
Quelle: IVW 2015-11
INHALT
STERN.de has been relaunched in a completely revamped form –
with a significantly wider page layout and a streamlined modern
design. The tile layout brings the powerful visuals that STERN is
known for into focus. The website has also been fully optimised for
mobile use.
UMFELDER UND PREISE
Umfeld
Business
Cars
Consumption
Digital
Family
Health
Kulture
Lifestyle
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
As well as the visuals, a lot of work has been done on the technical
side of things too: we have made significant investments in
technology and introduced a new content management system. This
enables us to publish news quicker, to directly connect our content
to social media and to display articles on all devices.
Panorama
Photography
Pictures
Politics
Science
Sports
Travel
-
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
We have also fully optimised the ad positions, with “sticky” ads to
improve viewability on users’ screens and tidier column layouts and
a diverse range of scrolling mechanisms to improve general
perception. In line with the new style and in addition to the option of
sponsoring an editorial section, we have developed a new fully
native integration product that is unique on the market – the STERN
“Corporate” section.
The news site STERN.de fascinates its users with impressive
pictures and strong emotional impact.
At the same time, the editors attach great importance not only to
being absolutely up-to-date but also to presenting the news and its
effects to users in a form which is easily grasped and understood.
The spacious and neatly laid-out appearance of STERN.de offers
users optimal orientation in the wide diversity of daily world events
and at the same time facilitates both a quick overview and more
in-depth insights into the various topics. Whether politics, sport,
finance, health, lifestyle or entertainment, all users will find their own
place in the world of STERN.de.
Another core virtue of the site is the collection of numerous specially
produced web-TV formats and webTV-series from all sectors; these
draw users directly and intensively into the respective topic so that
they gain a true experience of it.
Reading, seeing and understanding become a single process at
STERN.de; one which hits home and works.
ZIELGRUPPE
•
•
•
•
STERN.de reaches 6.61 million unique users every month.
•
•
STERN.de users use the internet with above-average frequency
to source information on blogs and messaging services. They
also frequently use content related to the topic of chat and
forums as well as content related to the topic of dating and
networking, and access information on the topic of job searches.
•
STERN.de users show above-average interest in
pay-to-download music or films, computer hardware or
accessories, films on DVD, video and Blu-ray, home
cinema/surround sound systems, and computer and video
games.
•
STERN.de users’ experiences of online shopping and
computer software other than games, computer and video
games, computer hardware or accessories, pay-to-download
music or films, and sports articles and equipment.
Werbeform
Format
2. Medium Rectangle
2. Expandable Medium Rectlange
Homepage)
Homepage)
Homepage)
-
Umfeld
30 €
40 €
-
ROTATION
20 €
30 €
70 €
-
-
50 €
-
- auf Anfrage
Seite 187
Page
53% of STERN.de users are male.
STERN.de users boast an above-average level of education:
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
FESTPREISE PRO TAG
Belegungseinheit
Homepage
(weekend-day)
Homepage
(working day)
AI p. T.
Festpreis
AI p. T.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,24 Mio.
8.600 €
0,38 Mio.
15.400 €
0,24 Mio.
9.600 €
0,38 Mio.
17.100 €
0,23 Mio.
3.700 €
0,39 Mio.
7.000 €
0,23 Mio.
7.400 €
0,39 Mio.
14.000 €
0,24 Mio.
11.100 €
0,38 Mio.
19.800 €
0,24 Mio.
8.900 €
0,38 Mio.
15.800 €
0,24 Mio.
7.700 €
0,38 Mio.
13.700 €
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
0,44 Mio.
13.900 €
0,20 Mio.
6.300 €
0,26 Mio.
8.200 €
0,41 Mio.
12.900 €
0,32 Mio.
10.100 €
0,34 Mio.
10.700 €
2,20 Mio.
49.500 €
0,84 Mio.
26.500 €
0,80 Mio.
25.200 €
0,96 Mio.
30.200 €
1,06 Mio.
33.400 €
0,31 Mio.
9.800 €
0,32 Mio.
10.100 €
0,23 Mio.
7.200 €
0,44 Mio.
15.400 €
0,20 Mio.
7.000 €
0,26 Mio.
9.100 €
0,41 Mio.
14.400 €
0,32 Mio.
11.200 €
0,34 Mio.
11.900 €
2,20 Mio.
55.000 €
0,84 Mio.
29.400 €
0,80 Mio.
28.000 €
0,96 Mio.
33.600 €
1,06 Mio.
37.100 €
0,31 Mio.
10.900 €
0,32 Mio.
11.200 €
0,23 Mio.
8.100 €
0,22 Mio.
4.600 €
0
0
0,22 Mio.
4.600 €
0,13 Mio.
2.700 €
0,26 Mio.
5.500 €
2,19 Mio.
32.900 €
0,43 Mio.
9.000 €
0,22 Mio.
4.600 €
0,59 Mio.
12.400 €
0,12 Mio.
2.500 €
0,24 Mio.
5.000 €
0,25 Mio.
5.300 €
0
-
0,44 Mio.
12.300 €
0,20 Mio.
5.600 €
0,25 Mio.
7.000 €
0,40 Mio.
11.200 €
0,31 Mio.
8.700 €
0,33 Mio.
9.200 €
2,17 Mio.
43.400 €
0,83 Mio.
23.200 €
0,79 Mio.
22.100 €
0,92 Mio.
25.800 €
1,05 Mio.
29.400 €
0,31 Mio.
8.700 €
0,32 Mio.
9.000 €
0,23 Mio.
6.400 €
0
0
0
0
0
0
2,20 Mio.
61.900 €
0
0
0
0
0
0
0
-
0
0
0
0
0
0
2,20 Mio.
49.500 €
0
0
0
0
0
0
0
-
0,44 Mio.
12.300 €
0,20 Mio.
5.600 €
0,26 Mio.
7.300 €
0,41 Mio.
11.500 €
0,32 Mio.
9.000 €
0,34 Mio.
9.500 €
2,20 Mio.
44.000 €
0,84 Mio.
23.500 €
0,80 Mio.
22.400 €
0,96 Mio.
26.900 €
1,06 Mio.
29.700 €
0,31 Mio.
8.700 €
0,32 Mio.
9.000 €
0,23 Mio.
6.400 €
Belegungseinheit
Business
Cars
Consumption
Digital
Family
Health
Homepagemepag
e
Kulture
Lifestyle
Panorama
Photography
Politics
Sports
Travel
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
INTEGRATIONEN
Integrationen
Preis
Advertorial
Bespoke Topic Sposorship
Competition
eBooklet
EMS Trend insight
Photo contest
Product Test
Sponsored Post
STERN.de Guide
auf Anfrage
from € 18.500 net
auf Anfrage
from € 20.000 net
€ 7.500
auf Anfrage
auf Anfrage
auf Anfrage
from € 30.000 net
CROSSMEDIA
Crossmedia-Konzepte
Preis
Cross-media Placement (f.e. STERN content + STERN.de homepage fixed booking)
Crossmedia theme (z.B. STERN Journal
Crossmedia Action (z.B. STERN Journal
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 288
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Business
Business
Monday to Friday
Monday to Friday
Medium Rectangle
NativeAd
8.200
8.200
492 €
533 €
Business
Cars
Cars
Cars
Monday to Friday
Banner
Banner
Medium Rectangle
NativeAd
8.200
8.500
8.500
8.500
287 €
298 €
510 €
553 €
Culture
weekly - on Monday + on
Thursday
Monday + Thursday
Thursday
Banner
Picture: 300 x 169 pixels; Line (Top):
max. 20 characters (incl. blank);
Headline: max. 40 characters (incl.
blank)
blank)
5.600
196 €
5.600
5.600
336 €
364 €
Daily
Monday to Friday
NativeAd
10.700
696 €
Daily
Daily
Digital
Monday to Friday
Monday to Friday
weekly - on Tuesday + on Friday
Banner
Medium Rectangle
NativeAd
10.700
10.700
11.500
375 €
642 €
748 €
Digital
Digital
Family
Family
Banner
Medium Rectangle
Medium Rectangle
NativeAd
11.500
11.500
200
200
403 €
690 €
12 €
13 €
Family
Health
Every first Friday per month
Banner
NativeAd
200
10.500
7 €
683 €
Health
Health
Lifestyle
Lifestyle
Monday + Thursday
Thursday
Banner
Medium Rectangle
Medium Rectangle
NativeAd
10.500
10.500
6.600
6.600
368 €
630 €
396 €
429 €
Lifestyle
Banner
Panorama
Thursday
Monday to Friday
blank)
blank)
blank)
blank)
blank)
blank)
Panorama
Panorama
Photography
Monday to Friday
Monday to Friday
Banner
Medium Rectangle
NativeAd
Photography
Photography
Banner
Medium Rectangle
Politics
Thursday
daily
Politics
Politics
Science test
daily
daily
weekly on Friday
Banner
Medium Rectangle
NativeAd
Science test
Science test
Sports
Sports
weekly on Friday
weekly on Friday
Monday to Friday
Monday to Friday
Banner
Medium Rectangle
Medium Rectangle
NativeAd
Sports
sternTV
Monday to Friday
weekly - on Tuesday
Banner
NativeAd
sternTV
sternTV
Travel
weekly - on Tuesday
weekly - on Tuesday
weekly - on Tuesday + on
Thursday
Banner
Medium Rectangle
NativeAd
Travel
Thursday
Thursday
weekly on Friday
weekly on Friday
Culture
Culture
Travel
Seite
389
Page
Treat
Treat
Medium Rectangle
NativeAd
Abozahlen
Preis pro Versand
6.600
231 €
blank)
blank)
1.500
98 €
1.500
1.500
9.800
53 €
90 €
637 €
9.800
9.800
343 €
588 €
9.500
618 €
9.500
9.500
2.100
333 €
570 €
137 €
2.100
2.100
4.400
4.400
74 €
126 €
264 €
286 €
4.400
9.900
154 €
644 €
9.900
9.900
1.700
347 €
594 €
111 €
Medium Rectangle
blank)
blank)
blank)
blank)
blank)
1.700
102 €
Banner
1.700
60 €
Banner
NativeAd
400
400
14 €
26 €
NativeAd
NativeAd
11,19 Mio. PIs
3,97 Mio. Visits
Quelle: IVW 2015-11
INHALT
URBIA.de is Germany's largest family community, and the market
leader among German-speaking family and parenting websites.
Fourteen years of experience with the online target group are
reflected in the quality of the site's wide range of subjects from
wanting to have children to pregnancy, babies and many more.
UMFELDER UND PREISE
Umfeld
Baby
Desire to have
children
Family
Fashion
Freetime and
vacation
Health
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
300 x 600 pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Floor ad
Halfpage ad
layer
Medium rectangle
Pushdown ad
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Video Interstitial
Wallpaper
The award-winning and highly popular forums are the beating heart
of URBIA. On average, each month over 3,000 new users register
for the forums and there are approx. 25,000 forum posts. In addition,
many members also belong to at least one of the URBIA.de clubs,
which focus on the core areas of pregnancy, pregnancy planning,
babies and young children.
Justice and
finance
leinkindInfant
Love and
partnership
Pregmancy
Puberty
ZIELGRUPPE
Schoolchild
Umfeld
ROTATION
80 €
90 €
110 €
40 €
80 €
90 €
110 €
100 €
80 €
100 €
80 €
60 €
60 €
60 €
60 €
100 €
100 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
100 €
80 €
80 €
60 €
100 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
95 €
80 €
Werbeform
Format
Homepage)
Homepage)
Homepage)
-
Umfeld
80 €
ROTATION
70 €
-
60 €
50 €
-
163 €
-
Seite 190
Page
•
•
•
•
URBIA.de reaches 2.28 million unique users every month.
•
•
URBIA.de users use the internet with above-average frequency
to source information on stars and celebrities as well as on
blogs. They also frequently use content related to the topics of
job searches and horoscopes, and access information on the
topic of messaging services.
•
URBIA.de users show above-average interest in baby articles,
wellness products, women’s clothing and women’s cosmetics.
•
URBIA.de users’ experiences of online shopping and
baby articles, haircare products, women’s clothing, furniture and
home furnishing items, women’s cosmetics and toys.
66% of URBIA.de users are female.
URBIA.de users boast an above-average level of education: 48%
Format
TKP
AI pro Woche/Tag
-
45 €
50 €
90 €
90 €
100 €
100 €
-
-
Belegungseinheit
Baby
Desire to have
children
Family
Homepage
Pregmancy
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Sticky Fireplace
Sticky Wallpaper
Wallpaper
60.000
2.700 €
0,19 Mio.
8.600 €
60.000
2.700 €
70.000
5.000 €
0,21 Mio.
9.500 €
1,10 Mio.
49.500 €
60.000
3.000 €
0,19 Mio.
9.500 €
60.000
3.000 €
70.000
5.600 €
0,21 Mio.
10.500 €
1,10 Mio.
55.000 €
0
0,14 Mio.
4.200 €
0
70.000
3.400 €
0,20 Mio.
6.000 €
1,48 Mio.
44.400 €
0
0,19 Mio.
7.600 €
0
60.000
3.800 €
0,20 Mio.
8.000 €
1,09 Mio.
43.600 €
0
0
0
70.000
6.300 €
0
0
-
0
0
0
70.000
5.000 €
0
0
-
0
0,19 Mio.
7.600 €
0
70.000
4.500 €
0,21 Mio.
8.400 €
1,10 Mio.
44.000 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Bespoke-topic-sponsorship
Competition
eBooklet
Group of experts
Sponsored Post
auf Anfrage
from € 12.500 net
from € 4.500 net
from € 20.000 net
auf Anfrage
auf Anfrage
auf Anfrage
Seite 291
Page
NEWSLETTER
NEWSLETTER
Turnus
Werbemittel
Format
Newsletter
Newsletter
Medium Rectangle
NativeAd
if necessary
blank); Text: max 250 characters (incl.
blank)
-
Seite 392
Page
Abozahlen
Preis pro Versand
128.000
128.000
7.680 €
8.320 €
123.000
auf Anfrage
6,26 Mio. PIs
0,31 Mio. Visits
Quelle: AGOF internet facts 2015-01
INHALT
VIEW stands for fascinating, large-format images. In the VIEW photo
community, all those who like photography and are good at it are
able to present a selection of their best shots to the public or simply
just enjoy great pictures and gain inspiration for their own motifs.
This concept generates a brisk exchange of views on individual
photographs among users while the forum provides a platform for
specialist topics within the overall theme of photography, such as
cameras, exposure techniques, tips and tricks and
recommendations on locations. Whether architecture, sport and
action, nature, animals, landscapes, nudes or objects –
VIEW-MAGAZIN.de portrays the wide diversity of photographic
genres.
UMFELDER UND PREISE
Werbeform
Format
Ad Bundle
Banderole ad
Billboard ad
miscellaneous
770 x 250 pixels
800 x 180-250 pixels
max. 728 x 500
pixels
max. 400 x 400
pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
max. 600 x 600
pixels
400 x 400 pixels
300 x 250 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
layer
Medium rectangle
Sidebar ad
Sidekick ad
Skyscraper
Superbanner
Wallpaper
Umfeld
ROTATION
-
40 €
80 €
90 €
110 €
-
100 €
80 €
-
60 €
-
60 €
-
100 €
-
100 €
80 €
60 €
80 €
100 €
40 €
40 €
125 €
110 €
100 €
100 €
60 €
80 €
Use the emotional, brilliantly pictorial environment in order to reach
users in a positively charged setting with your campaign.
VIEW-MAGAZIN.de offers a multiplicity of special productions, such
as sponsored features, camera-targeting or even cross-media
photography-competition concepts across all channels of the VIEW
brand.
ZIELGRUPPE
•
VIEW-MAGAZIN.de reaches 0.13 million unique users every
month.
•
•
•
59% of VIEW-MAGAZIN.de users are male.
•
63% of users have a net monthly household income of €2,000
or more, and 42% of users have an income of over €3,000 per
month.
•
VIEW-MAGAZIN.de users use the Internet with above-average
as on job searches. They also frequently access content related
to the topics of films and film times, test results and current
television schedules. In comparison with the population of
Germany as a whole, VIEW-MAGAZIN.de users show
above-average interest in DIY articles and appliances, computer
software other than games, car finance products and navigation
systems.
•
VIEW-MAGAZIN.de users’ experiences of online shopping and
navigation systems, entry to prize games, rental cars,
pay-to-download music or films, DIY articles and appliances, and
computer software other than games.
Werbeform
Format
ePaper VIEWspotlight
on request
Umfeld
ROTATION
-
auf Anfrage
Seite 193
Page
51% of the target group are aged between 30 and 49.
VIEW-MAGAZIN.de users have an above-average level of
education: 51% have (vocational) A-Levels or a university (of
applied sciences) degree.
Belegungseinheit
Total
AI p. W.
Festpreis
Billboard ad
Fireplace
Medium rectangle
Sidebar ad
Wallpaper
0,92 Mio.
29.000 €
0,92 Mio.
32.200 €
0,50 Mio.
10.500 €
0,90 Mio.
25.200 €
0,92 Mio.
25.800 €
INTEGRATIONEN
Integrationen
Preis
Advertorial
Competition
EMS Trend insight
Photo contest
Product Test
auf Anfrage
auf Anfrage
€ 7.500
from € 15.000 net
auf Anfrage
CROSSMEDIA
Crossmedia-Konzepte
Preis
Cross-media photo competition
auf Anfrage
Seite 294
Page
5,95 Mio. PIs
3,03 Mio. Visits
Quelle: IVW 2015-11
INHALT
Where "Customer" meets "Service":
UMFELDER UND PREISE
Umfeld
LogOut
Rotation
Werbeform
Format
Billboard ad
800 x 180-250 pixels
max. 400 x 600
pixels
max. 728 x 400
pixels
400 x 400 pixels
160 x 600 pixels
728 x 90 pixels
miscellaneous
miscellaneous
miscellaneous
miscellaneous
728 x 90 + 160 x 600
pixels
Fireplace
layer
Sidebar ad
Skyscraper
Superbanner
Wallpaper
Format
Maxi Ad
640 x 480 pixels
VODAFONE.de is the internet site for the existing and future
business and private customers of Vodafone.
•
•
The website is a platform for both e-commerce and service.
•
VODAFONE.de offers an ideal platform for cross-media
advertising within the world of Vodafone.
Umfeld
90 €
60 €
60 €
100 €
80 €
80 €
40 €
40 €
125 €
100 €
100 €
60 €
80 €
Werbeform
•
ZIELGRUPPE
•
•
•
•
VODAFONE.de reaches 1.66 million unique users every month.
•
•
VODAFONE.de users use the internet with above-average
frequency to source information on messaging services as well
as on films and film times. They also frequently use content
related to the topics of online banking and blogs, and access
information on the topic of chat and forums.
•
VODAFONE.de users show above-average interest in rental
cars, triple play (television, telephone and internet from a single
provider), computer hardware or accessories, computer
software other than games, and used cars.
•
VODAFONE.de users’ experiences of online shopping and
frozen food and ready meals, life and pension insurance as
provision for old age, miscellaneous insurance policies such as
car, household contents or liability insurance, car finance
products and navigation systems.
Umfeld
70 €
Here, users find all relevant information on terminal devices and
tariffs and are able to place orders and sign contracts. And in
the personal area "My Vodafone", all customers can manage
their data, bills and contractual details.
62% of VODAFONE.de users are male.
VODAFONE.de users boast a good level of education: 44% have
A-Levels or a university degree.
Seite 195
Page
Belegungseinheit
LogOut
Total
AI p. W.
Festpreis
AI p. W.
Festpreis
Billboard ad
Sidebar ad
0,12 Mio.
3.800 €
0,13 Mio.
4.100 €
0,10 Mio.
2.800 €
0,11 Mio.
3.100 €
INTEGRATIONEN
Integrationen
Preis
EMS trend insight
€ 7.500
Seite 296
Page
Rate card 2016 04.01.2016
THEMATIC ROTATIONS
Auto
Beauty
Entertainment
Family
Finance
Food
Frauen
ImageAd
Kunst, Kultur und Medien
Lifestyle
Low Fare
Low Fare Frauen
Low Fare Männer
Männer
Mode
Nachhaltigkeit
Nachrichten
PrimeSite
PrimeSite Frauen
PrimeSite Männer
Reise
Sport & Gesundheit
Technologie
Top-Entscheider
Vodafone/Arcor MediaNetwork!
Wirtschaft
Wohnen & Einrichten
Advertising form
Price
AdBundle* (Super Banner + Skyscraper + Medium Rectangle)
BanderoleAd
Billboard
Expandable Billboard
Expandable HalfPageAd
Expandable Medium Rectangle
Expandable Skyscraper
Expandable Super Banner
Expandable Wallpaper
FloorAd
HalfpageAd
Layer
Medium Rectangle
Post Roll Video Ad - 15 Sek.
Pre Roll Video Ad - 20 Sek.
SidebarAd
Skyscraper
Super Banner
Tandem Ad (Flash-Layer + Medium Rectangle)
Tandem Ad (Flash-Layer + Skyscraper)
Tandem Ad (Flash-Layer + Super Banner)
Tandem Ad (Flash-Layer + Billboard)
Tandem Ad (Super Banner + Skyscraper)
Wallpaper
30 €
70 €
80 €
100 €
90 €
70 €
50 €
50 €
90 €
90 €
70 €
70 €
50 €
45 €
55 €
80 €
90 €
70 €
30 €
30 €
95 €
85 €
85 €
110 €
45 €
70 €
G+J EMS-ROTATIONS
Advertising form
AdBundle* (Super Banner + Skyscraper + Medium Rectangle)
BanderoleAd
Billboard
Expandable HalfPageAd
FloorAd
HalfpageAd
Layer
Medium Rectangle
SidebarAd
Skyscraper
Super Banner
Wallpaper
Page 197
Page
Price
15 €
35 €
40 €
50 €
45 €
35 €
25 €
25 €
45 €
45 €
35 €
35 €
25 €
35 €
45 €
70 €
80 €
35 €
15 €
15 €
50 €
45 €
45 €
55 €
20 €
35 €
Rate card 2016 04.01.2016
VODAFONE/ARCOR MEDIANETWORK
Advertising form
BanderoleAd
Billboard
Layer
Medium Rectangle
PopUp/PopUnder
SidebarAd
Skyscraper
Super Banner
Wallpaper
Page 298
Page
Price
35 €
40 €
50 €
35 €
25 €
25 €
45 €
35 €
25 €
on request
35 €
15 €
15 €
50 €
45 €
45 €
55 €
20 €
35 €
CONTACT
International
Irene Vollmer
International Sales
Tel: +49 (0) 40 / 37 03 – 29 51
Fax: +49 (0) 40 / 37 03 –17 29 51
vollmer.irene@guj.de
G+J Electronic Media Sales GmbH
Postal Adress:
Brieffach 10
20444 Hamburg
www.gujmedia.com
Page 99
Visitor:
Am Baumwall 11
20459 Hamburg

Pricelist Online 2016

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