Mike Nolte, CEO, Mercedes Benz Egypt S.A.E.

Transcription

CSR and Sustainability at Daimler AG
Mike Nolte
CEO
Mercedes-Benz Egypt S.A.E.
Mike Nolte, Mercedes-Benz Egypt
1
Agenda
1.
Increasing importance of sustainability
- Reasons for Daimler’s sustainability efforts
2.
Variety of issues to address
- Example issues at Daimler
3.
Implementation mechanisms
- Daimler’s sustainability governance-structure
4.
Conclusion
CSR and Sustainability at Daimler AG, Mercedec-Benz Egypt, October 2, 2011
2
1.
3
Cautionary examples
2008: BP Sustainability Report
2010: BP Disaster in the Gulf of Mexico
Source: http://www.spiegel.de/wissenschaft/natur/0,1518,709817,00.html
4
Media exposure
"Ethik verändert die Wirtschaft"
Der Kulturwissenschaftler und Soziologe Nico Stehr,
65, über den moralischen Markt
Handelsblatt Nr. 115 vom 17.06.08 Seite 18
CORPORATE SOCIAL RESPONSIBILITY - Das Thema
Corporate Social Responsibility (CSR) ist ein
Megathema.
Immer mehr Unternehmen zeigen sich dem Gemeinwohl verpflichtet
und handeln damit durchaus im Sinne der deutschen Bevölkerung.
Dass sich anscheinend gute Geschäfte mit dem guten Gewissen
machen lassen, belegt auch der Finanzmarkt. Denn nach einer Studie
von A&B Financial Dynamics boomt das Geschäft mit ethischen,
ökologischen und sozialen Aktieninvestments.
Absatzwirtschaft Nr. 05 vom 01.05.2008 Seite 037
SPIEGEL: Herr Professor, Sie behaupten in Ihrem neuen Buch "Die
Moralisierung der Märkte", dass sich das Verhalten von Käufern und
Produzenten extrem ändere; Konsumenten zwängen Produzenten dazu,
ihre Waren auch unter ethischen Gesichtspunkten herzustellen*. Sind vor
allem die kulturellen Märkte von dieser Entwicklung betroffen?
Stehr: Nein, alle Märkte verändern sich radikal. Sicher ist es bei den
Lebensmitteln, bei der Kleidung, bei der Unterkunft und auch beim Reisen
am deutlichsten zu erkennen, aber auch die Finanzmärkte sind betroffen.
Überall spielen moralische Kriterien auf einmal eine Rolle: Maximen wie
Nachhaltigkeit, Fairness, Solidarität.
Der Spiegel, 11.06.2007, Nr. 24, Seite 149
Nachhaltigkeit steigert das Gewinnpotenzial
Ganzheitlicher Ansatz verändert Märkte
ROLAND KÖLSCH | BRÜSSEL Damit Investoren bei der Geldanlage nicht nur eine gute
Performance erzielen, sondern gleichzeitig zukunftsweisend agieren können, bieten
Investmentgesellschaften ihren Kunden eine stetig wachsendes Auswahl von
Nachhaltigkeitsfonds. Laut Studien des European Social Investment Forum (Eurosif) stieg die
Größe des deutschen Marktes für nachhaltige Investments von 2,9 Mrd. Euro in 2002 um 45
Prozent auf 5,3 Mrd. Ende 2005 und aktuell auf 6,7 Mrd. Euro.
Handelsblatt Nr. 213 vom 05.11.07 Seite c04
Handelsblatt Nr. 135 vom 15.07.08 Seite 19
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Numerous political and societal initiatives
•
Politics & Society
•
(Inter-)national initiatives to strenghten CSR
•
Professional non-governmental organisations
•
Increasing standardization and regulation
6
Customers
•
•
Increasing number of critical consumers
Lifestyle of Health and Sustainability (LOHAS)
Sustainability has an impact on
buying decisions
Consumer boycotts
•
•
Increasing transpearancy
Increasing number of consumer protection
organizations
Greenwashing / bluewashing
criticism
7
Ratings and rankings
8
Employee attraction
9
2. Variety of issues to address
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Corporate Social Responsibility
Corporate Social Responsibility (CSR) is a concept whereby
companies
integrate social and environmental concerns
in their business operations and in their interaction with
stakeholders
Responsibility
Corporate
Social
Responsibility
(other terms: Corporate Citizenship, Corporate Responsibility)
(related term: Sustainability)
(connected concepts: Stakeholder Dialogue)
Social
Responsibility
Economic
Ecological
Responsibility
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Understanding CSR/Sustainability
Triple Bottom Line
Corporate Social Responsibility
Sustainability
Corporate Governance
Compliance with the German Corporate Governance Code, Value
Statement, Anti-Corruption, etc.
Economic
Responsibility
Value added, Securing of liquidity,
Acquiring costumers and gaining shares in
the market etc.
Environmental
Responsibility
Environmental Management System, Waste
Management, Green IT, Travel Management,
etc.
Social Responsibility
Diversity, Work-Life-Balance, Healthcare,
Employee Responsibility, Lifelong Learning,
etc.
Corporate Citizenship
Donations, Sponsoring, Foundations, Support for the arts, Education
projects, Humanitarian projects, etc.
Source: E&Y, 10-2009
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Material issues: examples (1)
Product responsibility
Operations-related environmental
protection
Employees
•Road to Emission-free Mobility
•Conservation of natural resources
•Health management
•Fuel consumption/ CO2-Emissionen
•Biodiversity
•Diversity
•Noise reduction, air pollution
prevention
•Waste-management
•Demographic change
•Green-IT
•Human resources development and
support
•Vehicle and road safety
•…
•…
•…
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Material issues: examples (2)
Society
Sustainability Management
Supply Chain & Business Partner
•Community Relations
•Incentive schemes
•Supply Chain
•Stakeholdermanagement
•Stakeholderdialogue
•Sales partners
•Transpearancy
•Whistleblowing
•Joint Ventures
•Donations, Sponsoring
•Integrity & Compliance
•After-Sales
•Corporate Volunteering
•Human rights
•…
•…
•…
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3.
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Commitment from the Top
Dr. Zetsche, Prof. Weber: FACTS on Sustainability 2011
„Daimler has always been a company oriented toward the long term — and we intend to stay
that way. (…) In this way we are once more clearly emphasizing the fact that economic,
environmental, and social responsibility go hand in hand. Sustainability is the basic principle that
governs our business operations.”
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Element of Daimler’s Corporate Strategy
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Effective Management and Governance Structure
Daimler AG - Board of Management
Chairman
Sustainability Board
Communi
- cations
Human Resources
Global
Procurement
Integration of existing bodies:
Public Policy &
External Affairs
Topical integration of business units:
Group Research &
MB Cars Dev.
(Chair)
Communi-cations
Corp. Research
& Env. Protection
Integration of relevant sectors:
-
Business Practice Committee
-
Mercedes-Benz Cars
- Development
-
Corporate Environmental Protection
-
Daimler Trucks
- Global Services & Parts
-
Global Diversity Council
-
Vans, Buses, Other
-
Sales & Marketing
-
Daimler Financial Services
-
Production
-
Global Diversity Office
Sustainability Office
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Daimler Commitment to UN Global Compact
Human Rights
1: Businesses should support/respect the protection of human
rights; and
2: make sure they are not complicit in abuses.
Labor
• The
UN Global Compact (GC) is a strategic policy initiative for
businesses that are committed to aligning their operations and
strategies with ten universally accepted principles
• Daimler:
founding member since 2000
• Daimler:
founding member (one of 54) of the LEAD Group
(01/2011)
• Commitment:
Sustainability leadership by implementing the “GC
Blueprint”, a comprehensive action plan (incl. annual report on
progress)
3: Business should uphold the freedom of association and right to
collective bargaining;
4: the elimination of forced/compulsory labor;
5: the effective abolition of child labor; and
6: the elimination of discrimination.
Environment
7: Businesses should support a precautionary approach to
environmental challenges;
8: undertake initiatives to promote greater environmental
responsibility; and
9: encourage the development and diffusion of environmentally
friendly technologies.
Anti-Corruption
10: Business should work against corruption in all its forms,
including extortion and bribery.
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Sustainability Dialogue at Daimler
•Since
2008 successful anchor-event of our Stakeholder Dialogue
•Goal:
Identification of relevant Sustainability topics and feedback on performance
•Participants
executives
•5
2010: approx. 80 external stakeholders (multinational institutions, political institutions, NGOs etc.) and 40 Daimler
Groups: Environment, Employees, Human Rights, Supply Chain and Community Relations
•Next
Dialogue: November 3, 2011 at Mercedes-Benz Museum
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CSR/Sustainability Communication and Dialogue
•
Daimler’s central CSR/Sustainability publications: FACTS and MAGAZINE
•
CSR/Sustainability Reporting is a central tool to implement effective measures in the field. Reporting along GRI
guidelines helps to trigger performance
•
Reporting/dialog with financial institutions, ratings/rankings: GRI report is the basis for an – if wanted – expanded
provision of information
News
Reports
+
Dialogue
+
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CSR at Mercedes-Benz Egypt
Mercedes Benz Egypt also gives great attention towards their social responsibility. Starting with the HR
responsibility towards our employees, the foundation of Star Care Egypt to direct support of local
organizations.
Mercedes-Benz extended a main focus also towards education as we are the main Sponsor of the DEO
School, we also provide Pre- university internships for their students during summer at our local MercedesBenz bus assembly plant MCV as well as training for mechanical engineers students at our passenger car
assembly plant EGA
Star Care Egypt is a non-profit organization founded in 2007 by Mercedes-Benz Egypt in partnership with
our dealer’s Network. Star Care is committed to helping children in need such as: Children with Social and
Health problems, Physically & mentally challenged children, Homeless children and orphans.
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Star Care Egypt
School children training program is a joint-project between Star Care and the Egyptian Red Crescent (“ERC”) to
provide education on first aid, road safety, health and environmental issues to 10.000 children in 100 public
schools over a period of 3 years. The project started in 2010 and is currently in it’s second year of operation.
Home Care: in Cooperation with Children’s Cancer Hospital 57 3 57, we have provided two Mercedes-Benz AClass vehicles to provide children with Cancer medical treatment in their home, since 2009 over 4.000 children
were served
The Health & Hope Oasis: star care Egypt is one of the major contributors to the first recreational and
nutritional center for children with cancer in Egypt scheduled to be open by year end 2011
The Food for Education initiative is a cooperation with the UN WFP to support 2.000 school children and their
families in 80 community schools in Assuit with a nutritious daily school meal and a monthly take-home
allocation of food, subject to a school attendance of min. 80%
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CSR responsibility towards our employees
Employee benefits include:
Highest standards of Health insurance :
We have currently 2 health insurance company for employees and their family members, which are optionally covered by either
BUPA INTERNATIONAL for global medical care services or through UNICARE, dealing with the best hospitals in Egypt. Both
programs are fully funded by MBEg.
Life Insurance :
All employees are covered by a life insurance through Allianz fully paid for by MBEg.
Education Tuition Fees :
After one year of employment with MBEg; employees are eligible for company financial support on tuition fees for personal
education and development (i.e. MBA, CPA) and study leave up to 10 days non deductible from annual vacation balances.
Other benefits include: Real Estate Loan, pension plan
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4.
Conclusion
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Conclusion
•
Economic success and CSR/Sustainability are linked to another. CSR with effects on reputation, customers,
employees, capital markets and politics
•
CSR/Sustainability has been established consistently and effectively at Daimler – with strategic focus,
effective governance, addressing material issues
•
CSR is an operative issue and therefore part of the Corporate strategy
CSR and Sustainability at Daimler are embedded in a strategic, long-term
approach. They contribute to the preservation of our traditional values and
economic success!
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Thank you!
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Daimler AG
Stuttgart (Germany)
www.daimler.com
Mercedes-Benz Egypt
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Mike Nolte, CEO, Mercedes Benz Egypt S.A.E.

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