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Online Marketing Opportunities
on Friendster.com
Powered by Exclusive Ad Reseller in
the Philippines, PinoyExchange.com
Massive traffic on Friendster.com
• Friendster Users in
the Philippines: 4.5
million registered
members.
• ½ of all Internet
users in the PH
• 600,000
logins/day.
• 85% of users check
their accounts once
a month.
Intelligent Advertising on
Friendster
• Friends use Friendster
to find people they
know.
• Users are encouraged
to put details about
themselves.
• User database + ad
delivery system =
targeted ads!
• Brands can target by
age, gender, operating
system, Internet
connection, and
interest group.
300x250 Rectangle
• Appears on the
most number of
pages, including
the home page.
• Can be a linked
image or Flash
animation.
• Sold on a per-CPM
basis.
• Rotated with other
advertisers.
728x90 Leaderboard
• Lowest CPM rate
allows users to hit
as many users as
possible.
• Can be a linked
image or Flash
animation.
• Sold on a per-CPM
basis.
• Rotated with other
advertisers.
120x600 Skyscraper
• Vertical ad that
appears on Friend’s
lists.
• Can be a linked
image or Flash
animation.
• Sold on a per-CPM
basis.
• Rotated with other
advertisers.
425x600 Exit Ad
• Ad that appears
once a user logs
out of Friendster
• Can be a linked
image or Flash
animation.
• Sold on a per-CPM
basis.
• Rotated with other
advertisers.
500x500 Floater
• Animated ad that
hovers above text
for 8 seconds
before
disappearing.
• Usually supported
by another ad
format.
• Sold on a per-CPM
basis.
• Rotated with other
advertisers.
Friendster Summary
• Why advertise on
Friendster?
– Intelligent
advertising
– Minimizes wasted
impressions
– Massive traffic
• Who have advertised in
2006?
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Level Up (ROSE Online)
Levi’s
Nike Woman
Nike Basketball
St. Ignatius College of
Medicine
PLDT
Netgames (Pangya)
HSBC
And more coming up!
Thank you so much!
We look forward to servicing your account.
Contact our Advertising Sales Group at
(+632) 817 4945 or by e-mailing
mike@pinoyexchange.com