Media information Zurich, 6 September 2011

Who is Who? – Niklaus Spoerri. Photodocumentary reference work
of the international doubles scene
Hrsg. Niklaus Spoerri, Irene Jost/Culture_Art_Communications,
2. stock süd netthoevel & gaberthüel, Institut für moderne Kunst
208 pages, 152 illustrations, German/English, 22.5 x 25 cm, sewn binding
Soft cover/4 types (shipment is done randomly)
EUR 38.–/CHF 49.–
ISBN 978-3-86984-176-2
Limited edition: with original print (C print), limited edition 50 copies,
signed/numbered, EUR 280.–/CHF 300.–
For subscription until 31.12.2011, EUR 250.–/CHF 260.–
Book vernissage & exhibition openings see page 2
Media information
Zurich, 6 September 2011
«Reality becomes suspended over the chasm that opens up between image and perception», C.
Morpeth
The photographs of Niklaus Spoerri show people that we think we know. But something is not
right. These are doubles, lookalikes. Original or copy? Who is Who? strikes a neuralgic spot in
the modern media world, with its celebrity cult, in which categories such as authenticity and
identity are more than ever open to question. The book analyses the motif of the doppelganger
and focuses on the power of media presentation.
The artistic concept: photodocumentary portraits
In 2007, Niklaus Spoerri began photographing people who use their similarity with a celebrity to
work as professional doubles. His portraits examine this enigmatic field at the interface
between privacy and public life. They tell a story from the private residential surroundings ñ
such as that of Hans from Pforzheim, who looks like Bruce Willis, or insurance broker HeinzUwe from Schwerin, who resembles the film character Borat.
In these documentary portraits Spoerri is not interested in the star on stage, but in the person
behind and next to the double. Celebrities are familiar to us from television, internet and the
print media. We have internally ´storedª certain details, and we associate these with
corresponding expectations.
For this reason some doubles present themselves in Spoerri's pictures with typical
accessories, characteristic poses so that the original qualities can be better recognised. The
portraits thus reflect how the lookalikes deal with their roles and the respective degree of their
identification with their ‘model’ but also reveal how our media-trained memories function.
The title: «Who is Who?»
A «Who is Who» lists and portrays the most renowned figures in a particular sector as a kind of
lexicon. Niklaus Spoerri's photo book imitates this structure, at the same time parodying it with
real doubles. The title thus arouses visual expectations, but its ambiguities are revealed as the
pictures are viewed. Who is Who? turns into a puzzle book, stimulating a playful discourse.
The texts: eight essays on Niklaus Spoerri's works and the motif of the doppelganger
V E R L AG F Ü R M O D E R N E
KUNST NÜRNBERG GMBH
Tel. +49 911 23 73 100 0
Fax +49 911 23 73 100 99
Königstr. 73
90402 Nürnberg
verlag@moderne-kunst.org
www.vfmk.de
Sparkasse Nürnberg
BLZ 76050101
Kto.-Nr. 4857777
IBAN DE71760501010004857777
SWIFT-BIC SSKNDE77
GF: Dr. Karl Gerhard Schmidt
Registergericht Nürnberg
Registernr. HRA 12842
Steuernr. 240/269/23553
UStID DE250955071
Jimmy Wales, Wikipedia Foundation Whose Lookalike? The Real and the Character
Jean-Martin Büttner, reporter and music critic for the Tages-Anzeiger Giving Oneself up to be
Somebody
Caroline Morpeth, manuscript scout & editor at Hackett/London, freelance writer
Spitting in the Mirror
Markus Reich, Journalist at Glückspost/Ringier (Almost) alike as two Peas in a Pod
Rudolf Scheutle, curator at Münchner Stadtmusuem/Sammlung Fotografie The FAme of the
Others
Silvia Jaklitsch, editor/Vienna «You are either professional or not», Interview: Jeannette
Charles alias Queen Elizabeth II
Manfred Prisching, sociologist/Vienna, author Das Selbst. Die Maske. Der Bluff. When People
Dupliacte themselves
Jens Groß, dramaturg at the Maxim Gorki Theater Berlin The theatrical Consequence of the
Lookalike
Participants/Portraits: Doubles von Andre Agassi, Pamela Anderson, Michael Ballack,
Antonio Banderas, Boris Becker, David Beckham, Bono, Borat, Richard Branson, Adriano
Celentano, Bill Clinton, George Clooney, Joan Collins, Columbo, Sean Connery, Daniel Craig,
Lara Croft, Penelope Cruz, Jamie Lee Curtis, Johnny Depp, Danny DeVito, Leonardo DiCaprio,
Roger Federer, Sarah Ferguson, Clark Gable, Ricky Gervais, Whoopi Goldberg, Michail
Gorbatschow, Steffi Graf, Hugh Grant, Lewis Hamilton, Daryl Hannah, Erich Honecker,
Anthony Hopkins, Michelle Hunziker, Michael Jackson, Samuel L. Jackson, Günther Jauch,
Angelina Jolie, Indiana Jones, Oliver Kahn, Miroslav Klose, Kevin Kuranyi, Lady Gaga, Udo
Lindenberg, Sophia Loren, Diego Maradona, Angela Merkel, Liza Minnelli, Jack Nicholson,
Ozzy Osbourne, Sarah Jessica Parker, Camilla Parker Bowles, Luciano Pavarotti, Pablo
Picasso, Lukas Podolski, Harry Potter, Prinz August von Hannover, Prinz Charles, Prinz
William, Queen Elizabeth II., Gordon Ramsay, Lionel Richie, Julia Roberts, Ronaldo,Cristiano
Ronaldo, Claudia Schiffer, Gerhard Schröder, Michael Schumacher, Arnold Schwarzenegger,
Sebastian Schweinsteiger, Britney Spears, Sylvester Stallone, Gwen Stefani, Sharon Stone,
Rudi Völler, Andy Warhol, Bruce Willis, Amy Winehouse
Book vernissage & exhibition opening
Wednesday 28 September 2011, 7-10 pm
Esther Eppstein, message salon, Perla-Mode,
Langstrasse 84/Brauerstrasse 37, 8004 Zurich
Duration: 28.9. bis 8.10.2011 (Finissage)
Öffnungszeiten: Thurs, Fri, Sat 3–6 pm, Wed 6–10 pm
Getting there: Tram 8/Bus 32 to Helvetiaplatz, Bus 31 to Militär-/Langstrasse
Bern: Book presentation/exhibition vernissage
Friday, 18 November 2011, 6–9 pm
r a u m, Militärstrasse 60, 3014 Bern, www.kulturraum.ch
Duration: 18.11. bis 9.12. 2011 (Finissage)
D-Nürnberg: Book presentation/exhibition vernissage
Friday, 24 February 2011, 7 pm
Galeriehaus Nord, Wurzelbauerstr. 29, 90409 Nürnberg, www.galeriehaus-nuernberg-nord.de; Duration:
24.2. to 30.03.2012 (Finissage)
Press contact: Irene Jost/Culture_Art_Communications
Kanzleistrasse 80, CH-8004 Zurich, Tel. +41 (0)79 456 96 55, irene.jost@culture-art-com.ch
Orders: in bookshops or via www.vfmk.de
Downloads (pictures 300dpi/titles/biographies & press texts): www.niklausspoerri.ch/presse-who-is-who
V E R L AG F Ü R M O D E R N E
KUNST NÜRNBERG GMBH
Tel. +49 911 23 73 100 0
Fax +49 911 23 73 100 99
Königstr. 73
90402 Nürnberg
verlag@moderne-kunst.org
www.vfmk.de
Sparkasse Nürnberg
BLZ 76050101
Kto.-Nr. 4857777
IBAN DE71760501010004857777
SWIFT-BIC SSKNDE77
GF: Dr. Karl Gerhard Schmidt
Registergericht Nürnberg
Registernr. HRA 12842
Steuernr. 240/269/23553
UStID DE250955071