EPTA Press Folder - HOST 2015

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PRESS FOLDER EPTA HOST 2015
Contents
Epta @ Host 2015
Pg 2
Eurocryor – Overview
Pg 5
Eurocryor: The City of Excellent Food Display
Pg 5
Iarp – Overview
Pg 8
Iarp: The City of Successful Merchandising
Pg 9
Misa – Overview
Pg 11
Misa: The City of Perfect Preservation
Pg 11
Overview of the Company
Milan, 23 October 2015
Pg 14
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EPTA @ HOST 2015
Overview of Epta
Epta, multinational Group specialised in commercial refrigeration, has a very
strong and well balanced competitive position worldwide, in terms of
geographic distribution and of business area coverage, thanks to its brands:
Costan, Bonnet Névé, George Barker, Eurocryor, Misa, IARP and
Knudsen Køling. In the domestic and international market, the company is
the only partner which can produce and market complete refrigeration
systems by combining the product ranges offered by its brands. These
ranges include traditional refrigerated cabinets, positive vertical and semivertical cabinets, negative vertical and horizontal cabinets, cabinets with a
built-in unit, medium and high power packs and cold rooms. Based in Milan,
Epta has 4,000 employees and a worldwide sales network. In 2014 it
boasted a turnover of around 680 Million Euro and a production capacity of
200,000 units. By combining the expertise and the unique skills of each
brand with systematic research and development, the Group has the ability
to anticipate the most innovative global trends to help Retail, Ho.Re.Ca and
Food&Beverage sectors achieve excellent levels of performance.
Welcome to Epta
Foodcities
“Perfect food display, Food Safety and Energy Savings”: thanks to their
highly evolved technologies, Eurocryor, Misa and Iarp create the “perfect
environments for well-preserved foods”. This concept, which Professionals in
the trade received a preview of at Host 2015, demonstrates the desire to
transform bars, restaurants and hotels into venues for socializing and
discovering new experiences. At the same time they must ensure respect for
the environment while maintaining the highest levels of food safety.
This strategic approach has been brought to life in the three exclusive
Foodcities: Misa the city of perfect food preservation, Eurocryor the city of
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ideal presentation and Iarp, for successful merchandising. These stunning
environments have been conceived to showcase the particular features of
the new models presented during the event.
Raw Food Corner,
ever closer to
nature
The Epta stand, a harmonious display which rolls a Nordic city street, a
hypothetical Fifth Avenue and a merchandising area reminiscent of Times
Square into one, while at its heart stands the original RawFood Corner. It is a
gem conceived to stage enthralling cooking demonstartions inside hotels,
restaurants and retail locations. Raw foodism encourages consumption of
uncooked food and this trend is gaining popularity throughout Europe.
Nutritionists have confirmed it is excellent for health and well-being as the
sensory characteristics, vitamins, enzymes and minerals which are lost
during cooking are preserved intact. A perfect example of “retail
entertainment”, the RawFood Corner is a powerful tool for stimulating
business and creating unique locations
where design, setting and atmosphere
help
heighten
the
customer
experience.
When the kitchen
is a theatre
A complete solution produced by Eurocryor, Misa and Iarp which responds to
the tastes of the public and new lifestyle and consumer styles. The RawFood
Corner is a fully-equipped mini-kitchen transformed into a miniature theatre,
where the counter is the stage and the chef performs by preparing and
explaining mouth-watering raw food recipes, whilst the audience watches
and is involved in the tasting session.
Raw Food is
preserved by our
experience: Taste
it!
The traditional Eurocryor Bistrot and Torre cabinets, Iarp negative
temperature VIC 150 and EIS 45.3 cabinets, and the Misa KLM cold room,
fully glazed and equipped with the new Epta Food Defence anti-bacterial
system, have all been rolled into one in the RawFood Corner, to guarantee
the ingredients and preparations typically used in raw foodism are preserved
to perfection. Meanwhile food safety is a must for the three brands, in
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keeping with the concept “The Epta Way UP: preserving Food Value”:
harnessing state-of-the-art systems it ensures the quality of food, and
therefore its value, is maintained to the highest standards.
The Epta Way UP:
preserving Food
Value
The ethical value of food is enhanced by highlighting its economic
importance. Epta has set itself the goal of achieving a responsible approach
which combines the company’s principles with the objectives promoted by
Expo2015 to satisfy the need for healthy and safe food.
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EUROCRYOR - OVERVIEW
Eurocroyor,
Italian style
Details are what make a venue original: for this reason, Eurocryor is an
outstanding Italian brand which has been designing and customising
refrigerated display cabinets of the highest aesthetic value for over 20
years. As capable of providing a new take on classics as they are of
keeping one step ahead of future trends in settings that are stylish,
pleasant and welcoming, where the products on display are the stars of the
show.
Timeless elegance
and flawless
displays
Eurocryor solutions are the result of the creativity and passion which drives
the brand. They are designed to present every dish in a way that is unique
and eye-catching: from the finest cuts of meat to choice regional cheeses,
from brioches straight out of the oven to refined chocolates and handmade
ice-creams. The key to Eurocryor’s success lies in its ability to craft
exclusive furnishings that encourage Customers to interact with the goods
on display, increasing the purchases made in top-flight stores.
EUROCRYOR: THE CITY OF EXCELLENT FOOD DISPLAY
Panorama 2.0,
dedicated cabinets
for sweet creations
Within the City of Excellent Food
Display, the new version of the
Panorama for patisserie products
stands out. The Panorama sees a
new look and features a design
that is modern and minimal with
clean lines, bright elements and special transparent effects, in keeping with
the latest trends in furnishing shops and commercial premises.
Exclusive
glazing...
The Panorama features two particular characteristics: LED lighting built into
the glass and trolley guard, and the innovative opening system. The first
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helps ensure the appearance of this cabinet is refined, whilst the second
allows each section of the front glass to be lowered, making it easy for
sales staff to load and clean the cabinet.
... and
sophisticated
materials
The Dekton Panorama cabinet makes for heightened freshness and a
clean, sober appearance: the revolutionary work surface is made using
special combinations of raw materials to ensure the glass, ceramic or
quartz surfaces offer unbeatable resistance.
Eurocryor launches on a preview basis at Host 2015 a new International
Innovative
technology for
ultra-creamy icefree gelato
design pending & Italian patent pending technology for ice-cream
manufacturers. In particular, the brand has developed an exclusive system
applied to a special version of the Panorama to create an ice-cream display
cabinet with mixing bowls that ensure the product is preserved properly,
whilst providing a more modern appeal to the area. A surprising design with
small refrigerated displays in the front of the cabinet making it stand out, so
Customers can see the wide range of flavours on offer. A system combined
with highly attractive furnishings that also maximise sales, as the ice-cream
can be kept inside the cabinet for a longer time.
Panorama
Chocolate Tower
e Ventilated
Gourmet
Every chocolate culinary creation demands the best possible presentation:
for this reason Eurocryor has developed the Chocolate Tower. Featuring
three completely transparent shelves with LED lighting, the tower is
installed on the horizontal Panorama cabinet. Equipped with a ventilated
section with a temperature regulator (18°-26° C), which guarantees
humidity values of 50%, it has been purposely designed to preserve
chocolate delicacies of every type, including ice-cream desserts, to
perfection.
Last of all, the Ventilated Gourmet version is also worth noting. This
horizontal cabinet with raised shelves is perfect for displaying mignon
pastries.
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Gondola is the new refrigerated
Gondola: the new
display solution
for buffets
display
solution
designed
by
Eurocryor for restaurant buffets
and
dining
rooms
used
for
breakfast and lunch in hotels.
This unit features a high degree
of transparency and mirror effects that help attract the attention of
Consumers, whilst highlighting the superior quality of the fresh products on
display, such as yogurts, fruit salads, deli meats, cheeses, sandwiches or
drinks for lunch.
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IARP - OVERVIEW
Iarp: Plug-in and
Switch-on your
business!
Plug-in power: this is the philosophy of Iarp, a company which specialises
in designing and manufacturing cabinets with built-in units for the Hotel and
Catering Trade,
and for
Food&Beverage multinationals.
Iarp
has
distinguished itself through its reliability, capacity for innovation and the
potential for customising the product down to finest detail. The brand
produces tailor-made furnishings, also on an exclusive basis, which reflect
the image of the ordering company to perfection. At the same time it offers
versatile display solutions for bars, ice-cream parlours and restaurants, with
the end goal of actively involving consumers and stimulating the buying
processes. In addition, the extremely versatile nature of the store
furnishings produced by Iarp brands harnesses colour, lighting, materials
and cutting-edge technology to spotlight the quality of the items displayed.
A ‘green’
approach
An exclusive style and a ‘green’ spirit come together in Iarp’s ranges
presented at Host 2015. In keeping with a Green Philosophy geared
towards
achieving
the
utmost
sustainability
and
respect
for
the
environment, the new cabinets have been designed to cut emissions by
30% compared with previous models, and to slash energy consumption
rates, thanks to technical improvements and the use of natural refrigerants
such as Propane or Isobutane R600.
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IARP: THE CITY OF SUCCESSFUL MERCHANDISING
Relook 45, the
cabinet straight
out of the future
One of Iarp’s solutions which best interprets the concept of “The City of
Successful Merchandising” is the Realook 45. This negative temperature
plug-in features an eye-catching design and offers a high degree of
interactivity with an audio system and full HD 47” transparent screen which
has a surprising impact on Consumers. The system is built into the glass
door and is activated by proximity sensors to communicate promotions and
actively involve Customers in an all-new experience. Perfect for bars,
patisseries and restaurants, the Realook 45 can be customised to meet
specific needs in full.
High performance and cutting edge technology are also
Oasi: high-tech
vending
machines
features in the Oasi vending machine for ice-cream.
This compact but extremely capacious cabinet harnesses
the best refrigeration technology, combining it with an
independent control panel which guarantees greater
temperature control and the utmost food safety. Oasi also
incorporates software that manages restocking and is
fitted with a luminous display to improve interaction with consumers and
increase sales.
Red Bull and Iarp:
a successful
team
Iarp has produced two of its most interesting display solutions exclusively
for Red Bull, a partner of the company for the last 12 years, these
solutions were also presented at Host 2015. Both provide a perfect
example of Iarp’s talent for producing customised cabinets.
These unique units, featuring the typical “Red Bull style”, have been
designed to compliment the slim-line silhouette and bright colours of the
famous energy drink. In particular, Iarp won Red Bull over with the unique
design of its tailor-made options, developing an entire range of refrigerated
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display cabinets that guarantee perfect visibility of the drinks and fit into any
setting, whilst offering complete respect for the environment.
Now Iarp is proposing the new version of the Gemma 30, the small
‘green’
plug-in
with
a
rounded
profile.
When
placed
alongside
loudspeakers, it encourages impulse buys. The original DJ Cooler, the
compact cabinet which imitates a loudspeaker, is ideal for keeping drinks
ice-cold next to DJs in pubs and clubs.
The new
generation VIC
Green
Another star of this area is Iarp’s VIC 330 AT ice-cream tub. Its strengths
include the introduction of a new Isobutane R600 compressor, an electronic
fan system, high-efficiency condensers and evaporators and, last but not
least, a case that offers high insulation performance thanks to the new
foam-injection process used to make the panels.
A further plus-point offered by the VIC 330 AT is the
option of teaming it with the B-ICE Top Shelf, an
ingenious solution which allows the second cabinet
to be placed on top of the first, exploiting all the
available space whilst increasing the display ratio.
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MISA - OVERVIEW
Misa, the right
choice for the
utmost in food
safety
Unbeatable safety and optimal preservation of food: these are the
distinguishing traits of Misa, a specialist in producing commerciali and
industrial cold rooms for the Hotel and Catering Trade and Retail. Quality
and Technology are the cornerstones on which Misa is founded, ensuring
technology is used to guarantee food quality and safety standards, bearing
witness to Misa’s commitment to preserving Food Value.
Performance and
eco-sustainability
Thanks to ongoing investment in research and development geared
towards renewing production processes and improving the performance of
its cold rooms, Misa offers environmentally friendly, state-of-the-art
solutions that are also outstandingly flexible and practical.
MISA: THE CITY OF PERFECT PRESERVATION
Epta Food
Defence: for total
protection
Epta is presenting a preview of Epta Food Defence at Host 2015. This
innovative anti-bacterial system for refrigerated cold rooms harnesses
silver ions, and is available for all Misa’s solutions. Epta Food Defence has
been designed to improve the safety of food stored in cold rooms, and is
able to prevent, counteract and eliminate a number of species of bacteria,
including the best-known and most dangerous types. The anti-bacterial
properties are actually applied to the sheet metal used to make the Misa
cold room. The result is total, round-the-clock permanent protection which
lasts for the entire lifecycle of the product, seven days a week.
Lastly, the protective film is suitable for contact with food substances and
personal use, in compliance with the Ministerial Decree dated 21 March
1973 and subsequent amendments, as well as European Directives
78/142/EEC, 80/766/EEC, 82/711/EEC, 85/572/EEC, 90/128/EEC and 92/
EEC.
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Amongst the solutions for perfect food
Maximum
flexibility with
KLA
preservation, the KLA range particularly
stands out. This multi-purpose cabinet is
available in three sizes of 1300, 2700
and 4000 litres, and has been designed to offer a second door as well as
tailor-made accessories such as wire shelving and pull-out shelves. The
insulation values are extremely high, helping to make this a solution which
offers the Hotel and Catering trade unbeatable efficiency.
KLM Corner is the latest arrival in Misa’s range of Mini Cold Rooms.
The infinite
configurations of
KLM corner
Available in nine configurations, 6 with positive temperature and 3 with
negative temperature, the corner design has been conceived to optimise
available space for installation in any setting. Food safety is combined with
the utmost safety for staff to load and unload the coldroom, thanks to the
version with non-slip flooring and a special semi-flush door with an internal
release handle.
KLC COMBI, a versatile and extremely modular system, makes it possible
KLC COMBI:
versatility and
unbeatable
modularity
to create refrigerated environments of different sizes, combining panels in a
cutting-edge isothermal material with rounded S6 and S10 corner locks on
the inside and outside. This solution is available with a load bearing floor, or
without a floor, with a “U”-shaped frame for mounting.
Self service Cold
Rooms
The latest arrival is the range of glazed cabinet cold rooms for self-service
sale of products stored in a temperature range of + 2° C to – 20° C.
Designed to meet the needs of self-service catering and small, medium and
large service stations, it features a front panel with double glazed doors,
built-in lighting and thermally insulated panels. The shelves can be
mounted at an angle for optimal positioning of the products and to ensure
gravity helps products slide forward. Lastly, the products are loaded from
the front for cabinets 80 cm deep, and from the rear for 120 cm units, using
a service door.
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COMPANY DETAILS
Company name:
Headquarters:
Epta S.p.A.
Via Mecenate, 86 – 20138 Milan – Italy
Activities: A European and global commercial refrigeration Partner
for large-scale retail, Hotel and Catering, and Food&Beverage
Turnover: approximately 680 Million Euro
Chairman and Managing Director: Sergio Chiostri
Managing Director: Marco Nocivelli
Employees: 4,000
Website: www.eptarefrigeration.com