POLO+10 MEDIA kIT

polo+10 media kit
www.poloplus10.com
2
POLO+10 universe
The planets in the polo sport and their media channels
POLO+10
WORLD ISSUE
POLO+10
FRANCE ISSUE
POLO+10
ON SNOW ISSUE
POLO+10
TOURNAMENT ISSUES
Sylt
Beijing
/Hamptons
Aspen
Santa Barbara
The POLO+10 universe offers an exceptional platform and a global
network to achieve a close relationship with your target group
Kingston
POLO+10 FASHION
Saint Barthélemy
Maledives
Bali
POLO+10
emirates ISSUE
Durban
Lobos
POLO SPONSORSHIP
CONSULTING
POLO+10
GERMAN ISSUE
key facts polo+10 2015 www.poloplus10.com
TWITTER,
instagram:
@poloPLUS10
FACEBOOK:
/POLOPLUS10
POLOPLUS10.COM
3
About Polo
More than an elite sport – “The King of Games is still the Game of Kings”
Passion and Elegance
• Polo is proven to be the oldest team sport in records, the game has stood out
among all other sports on account of its prestige.
• It is a highly passionate and athletic game based on team play, elegance
and tradition
• Each polo match is divided into so called “chukkas”. A chukka is 7 ½ minutes
of active play and action.
• Handicaps in polo range from -2 to +10. With +10 being the best – this aim
is our daily claim and formed the name of our publication: POLO+10
luxury and lifestyle
• The “Polo lifestyle” is one of the most appreciated models worldwide. Its popularity is legendary and is certainly a clear synonym for luxury,
quality and relaxed urbanity. This image has never been more highly
valued than nowadays.
• Polo is present in all the aspects of the life of the upper class.
This is the reason why it is more appreciated than other dynamic sports
a nd social activities.
• POLO+10 enables brands to get a unique contact with the “inner circle”.
It is your time to interact with the most powerful and influential people
around the globe
key facts polo+10 2015 www.poloplus10.com
4
the magazine
POLO+10 – A title which is as passionate about the sport as about its lifestyle
Editorial content
Structure
• The content of our editorial part always takes polo
and its special lifestyle into the readers home.
• Since 10 years POLO+10 is the leading and most
recognized polo magazine in Central Europe and
among one of the largest polo magazines in the world.
• Polo+10 is dedicated to report on all elements of
polo: the fascination of the sport, the players and
stakeholders as well as its unique lifestyle
• In 2012, the POLO+10 WORLD magazine was
successfully launched to improve the network of the
worldwide polo regions.
• Through exhilarating photo spreads, up to date sport
news, interviews and in depth reporting, Polo+10
brings polo to the main stage.
• During the years POLO+10 has established official
partnerships with the most important polo
associations.
• The magazine is divided into 4 chukkas, due to the
close relationship to the sport, providing at the same
time a personal and sportive touch.
• In addition, POLO+10 supports many international
polo clubs and polo tournaments as an official media
partner.
• Inside each Chukka we address different topics,
such as polo tournaments, people, equestrian
knowledge and lifestyle.
26
polo +10 world 1st chukka
polo action at the International polo club palm Beach: Sugar Erskine (team coca cola) and Magoo laprida (team Villa del lago).
key facts polo+10 2015 www.poloplus10.com
1st chukka polo +10 world
• Eye-catching, stunning pictures series enables the
sport to become alive within the pages of the magazine, always reaching the highest visuality standards.
• It opens the doors of the exclusive world of polo to
the audience through interesting background stories.
Our main aim is to look behind the scenes and to be
the first to get the message across.
27
Image: alex pacheco
History
5
polo+10 emirates I/2015
Polo - Lifestyle - People
Editorial content
REVIEW
More than a sport
The best tournaments, most
Polo is an attitude: lifestyle,
exciting chukkas and unforgett-
cosmopolitan flair, international
able moments of the 2014/15
stars, exclusive hotels, design
polo season.
and luxury.
horsemanship
sponsors
They are called grooms and
New faces and loyal supporters:
being responsible for the care
without sponsors polo tourna-
and training of the equestrian ath-
ments could not happen. Why are
letes. They are the most impor-
big brands fascinated by this fast
tant actors behind the scene.
sport?
What comes next
United Arab Emirates Polo
Sneak peek on the upcoming
In the Emirates the polo sport is
emirates polo season - a glimpse
located in most exclusive settings
on the future.
but stays sympathically relaxed
at the same time. The sucess
THE STARS
story of polo in the UAE is giving
Portrait on best local polo players
a good example.
of the region: the faces on
the fields.
key facts polo+10 2015 www.poloplus10.com
6
POLO+10 AUDIENCE PROFILE
Reaching the most affluent and influential target group of the world
• POLO +10 audience belongs to the high net-worth individuals target group.
With their considerable wealth, Polo+10 audience is highly relevant to the
finance/investment, travel and luxury goods advertisers.
• Our audience is young, successful in their careers and, being wealthy, they
possess a considerable purchasing power.
• POLO+10 audience is passionate about polo. They play professionally polo,
own ponies, attend tournaments and they are members of polo clubs.
• In this context, POLO+10 is a trademark that has proven to be one of the most
interesting channels for developing and communicating luxury products.
• Our audience travels frequently and does so in comfort and style – most likely
in 1st or business class and stays in luxury hotels.
• POLO +10 is trusted by most international and prestigious brands as one of
their media and advertising platforms of choice.
57%
35%
... these are the reasons why our readers are loyal to the POLO+10 brand …
8%
age
18-34
35-54
3
55+
Male 59%
Female 41%
46%
41%
Regularly access
to our editorial
content on
lifestyle and
luxury
29%
14%
9%
occupation
Owner/partner
of a company
Senior
Intermediate
management management
key facts polo+10 2015 www.poloplus10.com
other
Number of people
reading each copy
of the magazine
46%
Visit the website
at least several
times a week
7
POLO+10 AUDIENCE PROFILE
PERSONAL WEALTH AND VALUES
personal wealth – assets owned
average annual income
second home in
country of residence
56%
45%
horse(s)
27%
19%
€75,001 to €100,000
38%
30%
luxury car(s) worth €75,000+
€30,000 to €50,000
27%
second home abroad
12%
€50,000 to €75,000
28%
business assets
62%
use private
banking
7%
no private
banking
facility
20%
income generating real estate
19%
fine wine collection
gold/precious metals/stones
16%
art collection
16%
9%
A yacht
A private jet or a helicopter
35%
€100,001 to €250,000
33%
liquid assets
€250,000 and more
investable finance
investments planned
for next year
29%
22%
4%
49%
20%
18%
36%
11%
Less than
€ 450,000
key facts polo+10 2015 www.poloplus10.com
€ 500,000 –
1 million
€ 1-5
millions
€ 6-10
millions
€ 10 millions
+
21%
Real estate
Stocks and
shares
Technology
18%
Yachts
8
POLO+10 AUDIENCE PROFILE
INTERNATIONAL JET SETTERS
Holiday accomModations
Our audience travels frequently and does so in
comfort and style – most likely in 1st or business
class and stays in luxury hotels.
Most POLO+10 readers prefer to stay in luxury and
smaller boutique hotels.
54%
43%
frequency of travel
38%
34%
leisure
26%
0
2%
51%
1-3 trips
38%
4-6 trips
7+ trips
10%
4/5* luxury
hotels
or resorts
9%
business
1-3 trips
17%
4-6 trips
17%
7-9 trips
10+ trips
Yacht
Cruise ship
watch ownership
22%
0
Rented Villas
Smaller
Private estates,
and
boutique hotels
villas,
apartments
apartments
Less than
€5,000
4%
34%
€5,000 - €7,499
€7,500 - €10,000
12%
€10,000+
No, I don`t own
such valuables
key facts polo+10 2015 www.poloplus10.com
Own a watch
worth 5,000+
19%
39%
30%
5%
61%
9
POLO+10 PARTNERS
• Get straight to the most affluent target group of the world
• POLO+10 attracts the most exclusive brands, reaching
the highest social classes
• The aura of polo appeals consumers belonging to the
target group of high net-worth indivduals
• POLO+10 is a trademark that has proven to be the
most effective and interesting channel to develop and
communicate luxury products
A. Lange & Söhne
AMG
Hapag Lloyd
Hublot
Audi
Baldessarini
Bentley
Berenberg Bank
BMW
Brioni
BVULGARI
Deutsche Bank
Engel & Völkers
HSBC Guyerzeller
Jaguar
Jaeger-LeCoultre
Hugo Boss
Hyatt
Kempinski St. Moritz
La Martina
Land Rover
LGT
Mc Laren
Maserati
Mercedes Benz
Montblanc
Net Jets
Parmigiani Fleurier
Porsche
Raymond Weil
Rolex
Sal. Oppenheim
Sotheby‘s International Realty
Sunseeker
Tiffany
UBS
Vertu
key facts polo+10 2015 www.poloplus10.com
Julius Bär
Piaget
10
poloPLUS10.com and social media
We offer you an allround crossmedial concept
Polo+10 Online is an exceptional forum to stay connected and up-to-date information
about the international polo scene. With informative articles and stunning pictures Polo+10
Online offers new information about tournaments worldwide on a daily basis. Additionally,
the Polo+10 website provides in depth background information from the world of polo with
interviews with organizers, sponsors and players, as well as updates from the polo grounds.
Summaries and results of the biggest tournaments make Polo+10 Online a virtual polo
databank, which is continually growing. In addition to the POLO+10 website, our online
presence contains a newsletter and Facebook group, which are constantly growing and
extending our polo coverage. Furthermore, Polo+10 Online acts as a lifestyle-portal with
information, news and trends from the world of glamour and luxury offering the perfect
platform to present your exclusive brand.
Reference timeframe, June 2014
Page impressions: 1,039,655 l Unique Users: 35,349
Published in three languages (English, Spanish and German), the POLO+10 website is one the
most important polo websites worldwide. With an advertisement on POLO+10 Online you will
reach 35,000 users interested in polo, lifestyle, glamour and luxury.
prices
page traffic
Format
per month
Leader Board (complete branding)
US $ 1,930
Leader Board (per category)
US $ 1,410
Medium Rectangle (complete branding)
US $ 1,155
Medium Rectangle (per category)
US $ 380
Advertorial
upon request
advertising formats
Reference Timeframe, June 2014
Page Impressions: 1,039,655
Unique Users: 35,349
increasing rapidly
If you order an advertisement for a time span which is longer than 6 months you will receive a 10% discount, for an order
spanning 12 months you will receive a 15% discount. For additional advertising formats and premium placement, please
contact us. Acceptable file formats: gif, jpeg, png, or swf, data set 72 dpi.
key facts polo+10 2015 www.poloplus10.com
Social Media follower
Facbook: 30,248
Twitter: 1,356
Instagram: 1,264
Leader Board
above
728 x 90 px
Medium Rectangle
right
300 x 250 px
Distribution
www.poloplus10.com
12
Disribution breakdown
Distributed at all major tournaments in all leading and luxury hot-spots in the UAE
POLO+10 EMIRATES circulation in total: 5.000
Polo clubs
Tournaments &
Players
Hotels
Business-Lounges
Private Jets
VIP mailings
Special polo
related events
and newsstands
2.500
1.250
750
500
POLO+10 EMIRATES REACH:
Polo Cubs
POLO Tournaments
Hotels
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Dubai Polo & Equestrian Club
Ghantoot Racng & Polo Club
Dubai Polo Club Desert Palm
Qatar Racing and Equestrian Club
Royal Oman Polo Club
key facts polo+10 2015 www.poloplus10.com
Dubai Polo Silver Cup
Dubai Polo Gold Cup
Coutts Polo at the Palace
H.H. President of UAE Polo Cup
Pink Polo
Julius Bär Beach Polo Cup
Cartier International Polo Challenge
Diamond Cup
British Polo Day
La Martina Argentina
SCAPA Christmas Polo Cup
NEXUS Valentine‘s Cup
Desert Palm Hotel
The Palisades
Medinath Jumeirah Hotel
Park Hyatt Dubai
Kempinski Residences
The St. Regis
The Torch
The Ritz Carlton
Mövenpick Tower Doha
The Address
Al Reen Palace & Spa
Emirates Palace
Anantara Hotels, Resorts & Spas
13
ADVERTISING
technical specifications
advertisement rates POLO+10 EMIRATES
Format
Major Editions
(per issue)
Special Format
and placement
Major Editions
(per issue)
Double Page Spread
US $ 11,500
Inside front cover
US $ 10,000
Single Page
US $ 7,000
Outside back cover
US $ 14,000
Half Page
US $ 4,000
Inside back cover
US $ 8,500
Special Placement: +25% additional charge
double page spread
470 x 303 mm
(+3 mm trim allowance)
double page spread
with frame
450 x 283 mm
single page
with frame
215 x 283 mm
half Page across/column
with frame
215 x 140 mm/105 x 283 mm
PUBLICATION DATES
single page
entire page
235 x 303 mm
(+3 mm trim
allowance)
2 issues per season: February 2015 and May 2015
POLO+10 Emirates 1/2015
PRINT DEADLINE: February 13th, 2015
DATE OF PUBLICATION: February 28th, 2015
POLO+10 Emirates 2/2015
PRINT DEADLINE: April 15th, 2015
DATE OF PUBLICATION: May 4th, 2015
advertorials & formatS
Acceptable Data Formats for Printing:
140
polo +10 4th chukker
4th chukker polo +10
141
Gäste der »private residences«
können ihr zweites Zuhause und
die exklusive umgebung absolut sorgenfrei genießen. Das
erfahrene Team der kempinski
residences bietet persönliche
Betreuung rund um die uhr.
Bild: phB.cz – Fotolia.com
Advertorials (Example)
4th chukker polo +10
Acceptable formats: JPEG-, TIFF-, EPS-, or PDF-files, must be in PDF/3X-Standard Images, colors, and
texts must be in CMYK. (color profile: FOGRA 39L / ISO coated v2 300% - www.eci.org)
Optimal print resolution (300 dpi in original size)
135
KempinsKi Residences
St. Moritz
Die individuell gestalteten luxusappartements der kempinski residences von 100 bis 460 Quadratmetern Wohnfläche bieten luxuriöse Ausstattung mit edlen Materialien und modernster Technik.
elegante Schlafzimmer, begehbare Schrankräume, großzügige Salons und Designerküche inklusive.
Die direkte Verbindung der Residences zum »Kempinski Grand Hotel de Bains«
bietet allen Gästen die Möglichkeit, die Annehmlichkeiten des 5* Hotels zu nutzen. 1864 wurde das Grand Hotel des Bains am Ursprung einer Heilquelle eröffnet. Bis heute sprudeln im 2.500 m² großen Spa-Bereich wohltuende Wasser
aus den Tiefen der Erde. An diesem Ort der Verwöhnung vereinen sich vielfältige Naturheilverfahren mit den neuesten Erkenntnissen aus Schönheitspflege
und Medizin: Aromagrotte, Kneipp-Zone, Massagen und Bio-/Steinsauna –
den Gast erwarten eine Vielzahl von Behandlungen.
Bilder: kempinski residences
Generell lassen die zahlreichen Services keinerlei Wünsche offen – ein 24-Stunden-Conciergedienst und ein eigener Parking- und Gepäckservice zählen
ebenso zu den Annehmlichkeiten der Residences wie die zahlreichen, erstklassigen Restaurants. Kulinarische Köstlichkeiten auf höchstem Niveau zu kreieren ist für die Köche der exquisiten Kempinski Restaurants selbstverständlich.
Zusätzlich zu den Luxusappartements im »Corviglia Wing« und »Maloja
Wing« wurden im neuen »Corvatsch Wing« 2009 weitere Luxusappartements
fertiggestellt, welche langfristig für eine Anmietung von bis zu zehn Jahren
zur Verfügung stehen. Unter dem Motto »More Space, More Style« wurden
die Appartements im gewohnt geschmackvollen Luxusstil gestaltet. Rundum
Wohlfühlen in einzigartiger Atmosphäre ist somit garantiert!
Mehr Informationen auf www.kempinski-residences.com
Als »Deutsches Schiff
london 2012« wird die MS
Deutschland während der
olympischen Spiele in
london liegen und ist damit
Teil dieses sportlichen
Großereignisses.
Bilder (2): reederei peter Deilmann Gmbh
Als einer der ältesten und bekanntesten Winterferienorte der Welt bietet der
alpine Hot Spot unzählige Möglichkeiten für jede Jahreszeit. Ob sportliche
Aktivitäten, Shopping, Entertainment oder Haute Cuisine – die Möglichkeiten in St. Moritz sind grenzenlos. Neben der prachtvollen Natur des Engadins
lädt das atemberaubende Bergpanorama zum Träumen ein. So kommt auch
der anspruchsvollste Gast auf seine Kosten.
AB ins PArAdies
Weiße Sandstrände, türkisblaues Wasser, Sonne satt – die karibik ist der Inbegriff des paradieses.
Mit dem Traumschiff MS Deutschland und dem polo+10 Special 16 Tage durch das karibische Meer.
Vom 2. bis 17. April 2012 geht die MS Deutschland auf
große Fahrt durch die traumhafte Inselwelt des Karibischen Meeres. Start der Reise ist Kubas aufregende Hauptstadt Havanna. Von dort geht es weiter nach St. John’s
und Antigua, den britischsten der Westindischen Inseln,
sowie nach Martinique und Guadeloupe mit ihren sanften Tälern und aktiven Vulkanen. Bevor die Reise nach 16
Tagen in La Guaira, 30 Kilometer von Venezuelas Hauptstadt Caracas, endet, legt die Deutschland noch Zwischenstopps an der malerischen Küste von St. Lucia sowie auf
den niederländischen Antilleninseln Bonaire, Oranjestad, Aruba und Curaçao ein. Zahlreiche Landausflüge
ergänzen das Kreuzfahrtprogramm, unter anderem eine
Schnorcheltour im St. Barth’s Marine Park, eine Katamaranfahrt im türkisfarbenen Meer um St. John’s sowie
eine Likör-Tour in Willemstad, der Hauptstadt von Curaçao. Mit an Bord: Stargast Vicky Leandros. Polo+10 Leser
erhalten auf diese einmalige Karibik-Kreuzfahrt einen
exklusiven Kennenlernrabatt in Höhe von fünf Prozent.
Die MS Deutschland ist das einzige Kreuzfahrtschiff
unter deutscher Flagge. Luxus-Standards im eleganten
Stil der 20er und 30er Jahre, verteilt auf insgesamt zehn
Decks, machen das Traumschiff zu einem schwimmenden Grand Hotel. Im Mai dieses Jahres wurde das Schiff
einer »Schönheitskur« unterworfen, bei der neben vielen technischen Modifizierungen auch Verbesserungen
und Erneuerungen im Passagierbereich vorgenommen
wurden, unter anderem ein Infotainment-System mit
Flachbildfernsehern in allen Kabinen und vieles andere
mehr. Eine Investition, die sich mehr als ausgezahlt hat:
Als erstes Kreuzfahrtschiff wurde die Deutschland nach
2008 zum zweiten Mal im Schlummer Atlas zum »Schiff
des Jahres 2012« ernannt.
Weitere Infos per Mail: traumschiff@deilmann.de, per Telefon:
+49 4561 396 100 und unter www.dastraumschiff.de
luxus und eleganz auf insgesamt
zehn Decks: Die MS Deutschland
ist ein schwimmendes Grand hotel.
Special offers for advertorials upon request
Special offers for additional ads
We will gladly send you more information about further publications from our publisher, as well
as media data for our tournament special editions.
Contact Advertising:
POLO+10 GmbH
Habib Ferogh
Commercial Director POLO+10 WORLD
Schmilinskystraße 45 | 20099 Hamburg/Germany
Phone +49-551-50 75 158 | Mobile +49-1744-008 007
ferogh@poloplus10.com | www.poloplus10.com
Unique advertising formats, and extras such as the inner pages of a fold out cover page are available as a special format and composition including
layout of all advertisements is available upon request; subject to change. Terms and conditions apply. The publishing house has the right to change
or modify the advertisements during the magazine production and supply an offer of equal or greater value. Pricelist Nr. 1 – Valid starting 15th of July
2013.
14
polo+10 benfits in short
“There is no better passport to the world than a polo handicap” -
Sir Winston Churchill
• POLO+10 is your entrance card to the “inner circle” of the international polo community
• Communicates one of the most special and luxury sports of the world
• Worldwide coverage of a unique target group and hand-picked contacts to high net-worth individuals
• Mesmerizing and concise reporting of the fascinating sport and its exclusive lifestyle
• Crossmedial and interactive customized media solutions in all thinkable formats
• Outstanding distribution to the luxury and polo hot-spots worldwide
• Trusted by major brands and leading partners
key facts polo+10 2015 www.poloplus10.com