scale11 - global fairs

CeBIT 2016
SCALE11 –
enable the next…
14 – 18 March 2016
www.cebit.de/scale11
2
CeBIT SCALE11
CeBIT SCALE11 at a glance
Digital World
Events
BVDS Award
Business Modelling
Startups
Lighthouse
Speakers
Matchmaking
NCapital Pitch
Financing
Corporations
Exhibition
Startup
Cities
Conference
Community Areas
Investors
Networking
Corporate
Startup Summit
Startup Cities
Summit
Pitching
Founders
Fight Club
Female
Founders
Industry
Pitches
Captains‘ Dinner
Speed-Dating
9/24/2015
Workshops
Coaching
Going Global
Best of CeBIT
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CeBIT SCALE11
Startups: your benefit
knowledge transfer
capital
visibility
Exhibition
feedback
Conference
Networking
Pitching
Workshops
exchange of
experience
contacts
customers &
partners
mentoring
9/24/2015
4
CeBIT SCALE11
Corporations: your benefit
innovation
contacts
Exhibition
Conference
visibility
Networking
mentoring
9/24/2015
Pitching
Workshops
knowledge transfer
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CeBIT SCALE11
Investors: your benefit
contacts
Exhibition
Conference
partnering
Networking
consultancy
Pitching
Workshops
knowledge transfer
visibility
portfolio extension
9/24/2015
6
CeBIT SCALE11
public / private institutions: your benefit
corporate contacts
Exhibition
Conference
visibility
startup contacts
Networking
Pitching
Workshops
innovation
knowledge transfer
9/24/2015
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CeBIT SCALE11
Startups @ CeBIT 2015
The “young” CeBIT 2015:
 150+ startups and established companies
exhibiting at SCALE11.
 120 investors participated in the NCapital
pitch.
 Industry pitches as part of the SCALE11
industry days in co-operation with VW, RWE
and PRO7/SAT1.
 VW codeFest final with 8 teams from
8 universities: http://www.groupit.volkswagenag.com/codefest/codefest.html
 Female founders meeting organized by the
Federal Ministry for Economic Affairs &
Energy.
 Networking events e.g. Startup Meetup and
PubCrawl.
 Matchmaking & mentoring events.
9/24/2015
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CeBIT SCALE11
Review 2015
9/24/2015
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CeBIT SCALE11
Best Practice 2015 (Interview only available in German)
9/24/2015
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CeBIT SCALE11
Topic cluster and special displays at CeBIT 2016
- Map of the exhibition grounds -
9/24/2015
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CeBIT SCALE11
CeBIT 2016: floor plan hall 11 (first draft)
Lounge11
Job & Career
Startup Stage
Startup Cities
Developer
World
Maker
Space
Owned
Community Areas
Corporate
Presentation
Conference
Room
Joint Pavilion
„Junge
Innovative
Unternehmen“
Organized
Community Areas
Workshop II
CeBIT
RUN 2016
Workshop I
Corporate Stage
12
CeBIT SCALE11
SCALE11 Community Areas
Owned Community Area 8+1 / 15+2:
Organized Community Area:
Me and my network:
As a startup you will book your Startup Workstation
within our SCALE11 topic clusters:
Owned Community Areas at SCALE11 are designed for political
and country organisations, investors, accelerators and
incubators as well as for established companies willing to
present its startup network at SCALE11.

Big Data

Cloud & XaaS

Digital Health

eCommerce

Education Technology

FinTech
Buy 8, get one free / buy 15 get two free:

Hardware

Logistics
Each organizer of an Owned Community Area booking
8 Startup Workstations will get an additional workstation for
free, for bookings of 15 workstations, you will get even 2
workstations for free.

Media & AdTech

Internet of Things

Mobility & Automotive

Security

Smart Cities

Smart Home
Exhibiting within an Owned Community Area means positioning
of startups in partnership with their network organization.
That is perfect positioning at best visibility.
Wanted! Community Captains
We are looking for established players to become Community
Captain of our topic clusters. For exhibitors as well as for visitors
the Community Captain will act as expert, mentor and partner to
answer questions and to support startups to scale up their
business. Community Captains will get visibility by branding of
the community area, by organizing their own community tables in
our lounge, by arranging the Captains’ Dinner and in best case
they will have an own Corporate Presentation within their area.
9/24/2015
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Startup Participations
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CeBIT SCALE11
Startup Workstation
Our offer is your chance: Take advantage of our low cost startup participation opportunity „Startup-Workstation 8sqm“.
Be part of SCALE11 and get direct access to B2B decision makers, potential business partners, customers and
know-how.
Startup-Workstation 8sqm
Footprint 8sqm incl. stand, infrastructure and
stand cleaning:
 Workstation consisting of triangular element with
1 side graphics and 1 side optional display, workspace
and locker, 2 bar stools, lighting and trash
 3-way socket
 Internet
 Carpet
 Pitch slot at our Startup Stage
 incl. online profile on relevant channels
 incl. processing fee
Surcharge:
Display and backside lighting of stele.
Price „all in“:
2,011 Euro*
plus VAT
* Offer only valid for legally independent enterprises that have been in business for less than five years.
Early Birds book their Startup Workstation until 10/31/2015 for only 1,511 Euro „all-in“. This offer is valid for the first 50 startup registrations.
9/24/2015
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Corporate Participations
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CeBIT SCALE11
Interested in becoming CeBIT SCALE11 Corporate Partner?
Premium
Event Partner
Communications and logo integration
Logowall Corporate Stage
Logowall Startup Stage
Logowall Lounge
Red Carpet Wall
Website
Social Media
SCALE11 App
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Press activities
Editorial integration in website & social media
CeBIT Press Preview: large booth
CeBIT Press Preview: speaker slot
Exhibitor participation / Local Presence
Corporate Presentation A: 50 sqm
Corporate Presentation B: 30 sqm
Corporate Presentation C: 15 sqm
Corporate Identity Element
Branded Table in lounge
Startup Workstations
Registration as CeBIT exhibitor
Meeting room
Conference-/Workshop-Participation
Speaker slot Corporate Stage
Speaker slot Startup Stage
Workshop Area
Individual event at Corporate Stage/WS Area
Owned Community Area
15 + 2
8+1
Organized Community Area
Exclusive
Shared
Event
Partner
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40000 €
25000 €
20000 €
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shared
40000 €
25000 €
20000 €
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shared
40000 €
25000 €
20000 €
branded
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40000 €
25000 €
20000 €
shared
40000 €
25000 €
20000 €
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shared
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shared
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9
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branded
2
1
1 day
1/2 day
SCALE11 Captains' Dinner
Number of participants
10
Startup Award
■
Cost in €
Community Partner
100011 €
34
9/24/2015
40011 €
18
5
2
2
26011 €
25011 €
10011 €
from 25011
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CeBIT SCALE11
Premium Event Partner
What a chance: become SCALE11 Premium Event Partner and benefit from maximum visibility and services which are
exclusively reserved for our Premium Event Partners*:
 Branding and visibility as Premium Event Partner in all
communication and marketing material (website, social
media, press, branding in the hall, etc.)
 Corporate Presentation 50 sqm incl. stand, equipment
and infrastructure
 2 speaker slots (prime time) at our Corporate Stage
incl. branding as Premium Event Partner
 1 day Workshop Area incl. branding as Premium Event
Partner
 Meeting room facilities for 5 days incl. branding as
Premium Event Partner
 10 participants at our SCALE11 Captains‘ Dinner
 Integration in SCALE11 Startup Award
 Integration in CeBIT Press Preview, 20th January 2016
Premium Event Partner:
* The services listed here are expandable.
We are happy to discuss your individual needs and to create with you a customized offer.
9/24/2015
100,011 €
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CeBIT SCALE11
Owned Community Area
Present yourself with your startup network in one of our Owned Community Areas.
Offer young and innovative companies a low cost CeBIT participation under a strong brand - your brand - and thus
a platform for growth and success.
Owned Community Area „15+2“
Owned Community Area „8+1“
Footprint incl. stand, infrastructure and stand cleaning:
 15 workstations each 8sqm for startups only*, each
consisting of triangular element with 1 side graphics
and 1 side optional display, workspace and locker,
2 bar stools, lighting and trash
 2 additional workstations each 8sqm for free; for own
use or two additional startups
 Per workstation: 3-way socket, internet, carpet
 Corporate identity element
 Communications and logo integration
 Branded Community Table in our SCALE11 lounge
 Free use of our meeting room facilities
 For startups: pitch slot at our Startup Stage
 34 participants at our SCALE11 Captains‘ Dinner
Footprint incl. stand, infrastructure and stand cleaning:
 8 workstations each 8sqm for startups only*, each
consisting of triangular element with 1 side graphics
and 1 side optional display, workspace and locker, 2
bar stools, lighting and trash
 1 additional workstation 8 sqm for free; for own use or
an additional startup
 Per workstation: 3-way socket, internet, carpet
 Corporate identity element
 Communications and logo integration
 Branded Community Table in our SCALE11 lounge
 Free use of our meeting room facilities
 For startups: pitch slot at our Startup Stage
 18 participants at our SCALE11 Captains‘ Dinner
Price „all in“:
Price „all in“:
40,011 Euro**
plus VAT
26,011 Euro**
plus VAT
* Offer only valid for legally independent enterprises that have been in business for less than five years.
**The packages are scalable. Please contact us for an individual offer.
9/24/2015
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CeBIT SCALE11
Organized Community Area
Will you be the next Community Captain of our Organized Community Areas: Big Data, Cloud & XaaS, Digital Health,
eCommerce, Education Technology, FinTech, Hardware, Logistics, Media & AdTech, Internet of Things,
Mobility & Automotive, Security, Smart Cities and Smart Home.
As Community Captain you will be an expert of the topic cluster and in the focus of awareness. You will automatically
benefit from direct access to the innovative newcomers of your industry. That is networking at its best.
Organized Community Area EXCLUSIVE
Organized Community Area SHARED
Exclusive Community Captains of an Organized Community
Area will benefits from:
 Exclusive branding of the Community Area
(branded corporate identity element)
 Integration in our extensive communication- and press
activities at SCALE11 incl. logo integration
 Branded Community Table in our SCALE11 lounge
 Free use of our meeting room facilities
 1 free speaker slot at our Corporate Stage
 5 participants at our SCALE11 Captains‘ Dinner
Community Captains of an Organized Community Area will
benefits from:
 Branding of the Community Area
(shared corporate identity element)
 Integration in our extensive communication- and press
activities at SCALE11 incl. logo integration
 Free use of our meeting room facilities
 2 participants at our SCALE11 Captains‘ Dinner
Preis „all in“:
Preis „all in“:
25,011 Euro
plus VAT
10,011 Euro
plus VAT
9/24/2015
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CeBIT SCALE11
Event Partner
You have your own startup event format that you would
like to realize at SCALE11?
We invite you to share your ideas with us.
To carry our your event we will provide the appropriate
facilities incl. equipment and technology. We will also
integrate you in our extensive SCALE11 communicationand press activities, more attractive services included.
Let‘s realize it together.
Event Partner:
9/24/2015
from 25,011 €
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CeBIT SCALE11
Corporate Presentations
In addition to a Community Captain sponsorship, the
Corporate Presentation is your reception centre for
potential partners and customers:
 Corporate Presentation 15sqm:
Footprint 15sqm incl. stand (stele with graphics and
display, 3m light panel), infrastructure (small lounge,
power supply, internet access, brochure display, trash,
carpet) and stand cleaning.
 Corporate Presentation 30sqm:
Footprint 30sqm incl. stand, infrastructure (integrated
display, small lounge, registration desk, power supply,
internet access, brochure display, trash, carpet)
and stand cleaning.
 Corporate Presentation 50sqm:
Footprint 50sqm incl. stand, infrastructure (integrated
display, registration desk, small lounge, power supply,
internet access, brochure display, trash, carpet) and stand
cleaning.
9/24/2015
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Startup Cities
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CeBIT SCALE11
Startup Cities
 Silicon Valley is still the world-leading startup hub, well known as center of innovations and headquarter of global
IT and high-tech corporations.
 In an increasingly interconnected world, more and more global startup hubs and cities evolve, among others
Tel Aviv, London, Berlin, Paris and Sydney.
 Important agglomeration factors of these new hubs favor the decisions of founders and investors beyond the
Silicon Valley.
 (Political) decision makers from cities and municipalities are required to provide the appropriate conditions
to ensure that their city will have best opportunities to become a world-leading startup hub.
source:
http://www.citylab.com/tech/2015/07/the-worldsleading-startup-cities/399623/
9/24/2015
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CeBIT SCALE11
Startup Cities @ SCALE11
Our recommendation:
 Owned Community Area 8+1/15+2:
Present your startup city with selected startups in a joint pavilion.
 Become „community captain“ for one of our organized community areas,
e.g. FinTech, Big Data, Digital Health, Smart Cities, …
 Use the conference and workshop infrastructure to underpin your economic and political
advantages and strengthen your competitive position amongst other startup hubs
(Paris, Tel Aviv, London, Berlin).
SCALE11 – enable the next…
leading startup city!
9/24/2015
25
CeBIT SCALE11
Become CeBIT SCALE11 Startup City Partner
Startup Cities
Premium
Event Partner
Communications and logo integration
Logowall Corporate Stage
Logowall Startup Stage
Logowall Lounge
Red Carpet Wall
Website
Social Media
SCALE11 App
■
■
■
■
■
■
■
Press activities
Editorial integration in website & social media
CeBIT Press Preview: large booth
CeBIT Press Preview: speaker slot
Exhibitor participation / Local Presence
Corporate Presentation A: 50 sqm
Corporate Presentation B: 30 sqm
Corporate Presentation C: 15 sqm
Corporate Identity Element
Branded Table in lounge
Startup Workstations
Registration as CeBIT exhibitor
Meeting room
Conference-/Workshop-Participation
Speaker slot Corporate Stage
Speaker slot Startup Stage
Workshop Area
Individual event at Corporate Stage/WS Area
Owned Community Area
15 + 2
8+1
Organized Community Area
Exclusive
Shared
Event
Partner
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40000 €
25000 €
20000 €
■
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17
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shared
40000 €
25000 €
20000 €
■
■
9
■
shared
40000 €
25000 €
20000 €
branded
■
40000 €
25000 €
20000 €
shared
40000 €
25000 €
20000 €
■
shared
■
shared
■
17
9
■
■
branded
2
1
1 day
1/2 day
SCALE11 Captains' Dinner
Number of participants
10
Startup Award
■
Cost in €
Community Partner
100011 €
34
18
5
2
2
40011 €
26011 €
25011 €
10011 €
from 25011
26
More options to participate
27
CeBIT SCALE11
How to participate: content
SCALE11 Corporate & Startup Stage
Our SCALE11 Corporate Stage is
made for your grand entrance.
Discuss key issues, trends and
current developments in the world
of innovation by keynote, lecture or
panel discussion.
Our Startup Stage is the pitch
platform for exhibiting startups. It‘s
the place at SCALE11 where
innovation „will happen“.
Conference Room
In addition to our stages our Conference Room
for up to 150 participants offers the opportunity for
closed events in a calm atmosphere. Book our
conference room for conferences, discussions oder
closed pitches. We are happy to assist.
Workshop Area
9/24/2015
„Meeting Room“
The initial contact is done. Now the meetings are
getting more and more confidential. For this kind
of discussions we would like to offer to you our
trendy "meeting rooms" (chimney room, beach
chair, garage, tipi, tree house, etc.) to continue
your conversations in "private" atmosphere.
You want to share your knowledge
with other players of the startup
ecosystem and enthusiasm for a
partnership? Therefore we
recommend to you our well-appointed
workshop areas to book for small and
interactive groups and formats.
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CeBIT SCALE11
How to participate: networking
Invite your guests to your SCALE11
Community Table in our lounge and use this
this convivial groups for lively discussions with
like-minded people and counselors.
SCALE11 Community Table
Maker Space
Evening Events
Networking works best in the
evening, in a relaxed atmosphere,
with a cold beer or a good glass
of wine. Think about becoming sponsor of our
SCALE11 evening events and support active
networking between startups, established industries
and investors.
Maker Space
Details coming soon!
9/24/2015
29
CeBIT SCALE11
How to participate: brand awareness
SCALE11 Stools
Lanyards
SCALE11 is colorful. This is reflected
everywhere in the hall. in the lounge, at the
registration and at our stages you will find our
colored SCALE11 stools. As sponsor of these
stools you will put your brand in the right light
and make it visible at central places.
When CeBIT will close its doors the stools will
get a new home in your Co-Working Space or
your office. Or they will be your personal give
away for your visitors, customers and partners
at the end of CeBIT.
Staff Shirts
Our staff is colorful as well. They wear shirts
designed in key visual of SCALE11.
Upgrade these shirts as sponsor with your logo
and your brand will permanently „walk“ through the
hall and the crowd of visitors and exhibitors .
As sponsor you will get
exclusive visibility on the
lanyards of our participant
badges.
Do not let this unique
opportunity pass.
Coffee Cups
As sponsor you will get exclusive visibility on the
coffee cups, that you will find every day in our
Lounge11. Another unique opportunity for brand
awareness at SCALE11.
9/24/2015
CeBIT SCALE11 App
Leverage the targeted scope
and reach of the CeBIT
SCALE11 app to get your
message across.
For maximum user
relevance, you can place
your ad exactly where it
needs to be to reach your
target audience.
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CeBIT SCALE11
SCALE11 impressions (2015)
Startup Workstations
Owned Community Area „8+1“ / „15+2“
BMWi Joint Pavilion
Corporate Stage
Lounge11
Information & Registration
9/24/2015
31
CeBIT SCALE11
Sketches 2016
Startup Workstation (different views)
Owned Community Area 8+1
Corporate Identity Element
9/24/2015
We look forward talking to you:
Dagmar Wolf
Project Manager Strategic Formats
dagmar.wolf@messe.de
+49 511 / 89-33113
Denis Walpuski
Project Director SCALE11
denis.walpuski@messe.de
+49 511 / 89-32587