EF_MARKETING_2012_RZ Engl

EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 2
Viva laDonna
DONNA
MARKETING
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 3
2
Viva laDonna
a
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 4
Viva laDonna
DONNA
Fascination, desirability and an aura of feminine luxury.
Elaine Firenze, a jewelry collection with an irresistible charm.
Made by Italian jewelry designers,
inspired by an unerring feel for the beautiful and the exceptional.
The warm tones of the precious metals yellow and pink gold unite with the delicate hues
of high-quality colored gemstones such as rose quartz, chalcedony,
amethyst or pink mother of pearl to give the pieces a special flair
paired with a carefree Mediterranean style.
3
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 5
P.O.S. material
Catalogs, posters and counter displays - our comprehensive advertising material kit has everything
you need at the point of sale:
D esign
italiano
Carino
Ringe zum Sammeln.
Rauchquarz, Goldquarz, Lemonquarz, Cognacquarz, schwarzes Perlmutt
4
5
24
schwarze, braune und weiße Brillanten, Rauchquarz, Blautopas, Amethyst, Lemonquarz
25
Viva laBellezza
Viva la creatività
12
weißer, blauer, grüner und roséfarbener Chalcedon, Rauchquarz
Blautopas,
Rosenquarz,
Citrin,
weißes Perlmutt
Rosenquarz, grüner Amethyst, roséfarbenes Perlmutt
13
6
Viva laDonna
CATALOG
The current ELAINE FIRENZE catalog is attractive, well-made and designed to stimulate sales.
The latest catalog theme, »VIVA LA DONNA«, is an homage to Italian jewelry design and female beauty.
www.elainefirenze.de
DECORATION
To help you create an attractive setting for your customers, we provide posters, street stoppers, counter displays and window displays.
4
7
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 6
Ad campaign 2012
Market research has shown that advertising significantly increases demand.
A successful communications campaign in important lifestyle and general interest publications
captures the attention of end consumers.
ELLE, ELLE SCHMUCK SPEZIAL, BE STYLED, GZ LIVE,
MAGIC MOMENTS (A JEWELRY INSERT IN HIGH-QUALITY GENERAL INTEREST MAGAZINES SUCH AS ELLE, INSTYLE AND GALA)
ELAINE FIRENZE will be repeatedly running ads in these general interest magazines, thereby reaching millions of women who fit into the
target group and consumer profile.
MEDIA PRESENCE
Thanks to intensive PR work, jewelry from
ELAINE FIRENZE is regularly mentioned and
pictured in the general press.
ADVERTISING TEMPLATES
For placing advertisements in your local daily newspaper.
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna Viva laDonna
www.elainefirenze.de
5
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 7
Non-print
The ELAINE FIRENZE DVD: all files and images from the current collection on one DVD.
Catalog
as a .pdf file
Lifestyle photos
Jewelry pictures
as .jpg files
as .jpg files
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
www.elainefirenze.de
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna
Viva laDonna
DATEN FÜR IHRE ANZEIGEN IN DER TAGESPRESSE
www.elainefirenze.de
ELAINE FIRENZE film
Advertising templates
for the daily press
COLLECTION DVD
We have prepared a DVD to help make it as quick and easy as possible for you to work with the ELAINE FIRENZE collection.
On it you will find the current catalog pictures and ads for the daily press as .jpg and .pdf files.
The ELAINE FIRENZE DVD facilitates professional handling of the image material for the current ELAINE FIRENZE collection.
6
EF_MARKETING_2012_RZ Engl 03.05.12 14:29 Seite 8
Multimedia
Professional usage of the media Internet, youtube and facebook promotes customer loyalty
and taps a new target group.
WWW.ELAINEFIRENZE.DE
Our website provides you with information on our jewelry trends, collection highlights and current advertising.
You can also download the catalog, logos and banners for your website.
MAKING-OF
SMARTPHONE
QR-CODE
Each collection has a film that can also be used on your website.
www.elainefirenze.de is
optimized for smartphones.
Takes visitors to
www.elainefirenze.de quickly and
easily via QR code.
7
EF_MARKETING_2012_RZ Engl 03.05.12 14:28 Seite 1
RING DISPLAY
For displaying the
Elaine Firenze ring collection.
Elaine Ferrari Goldwaren GmbH
•
Ringstraße 2 D-75210 Keltern • Tel. +49 (0) 72 36 - 701 53 • Fax +49 (0) 72 36 - 701 54
info@ef-collection.de • www.elainefirenze.de