early bird discount chf 200. - Visit USA Committee, Schweiz

early bird discount chf 200. - Visit USA Committee, Schweiz

VISIT
USA
2016
SEMI
NAR
Switzerland’s main trade
promotion for travel to the U.S.
Mövenpick Hotel Zurich-Regensdorf
February 3, 2016
IRD
B
Y
L
R
A
E COUNT
DIS 200.–
CHF
NS
TIO
GISTRA
FOR REJULY 10, 2015
UNTIL
VISIT USA COMMITTEE
SWITZERLAND
Mr. Werner E. Wiedmer
Mr. Heinz Zimmermann
Mr. Reto Schneider
Mr. Jean-Claude Raemy
Mr. Pino Andreano
Mr. Andreas Heinzer
EXECUTIVE BOARD
Mr. Werner E. Wiedmer
Committee Chairman
Mr. Heinz Zimmermann
Committee Vice Chairman
Mr. Reto Schneider
United
Mr. Jean-Claude Raemy
Kuoni Travel
Mr. Pino Andreano
Hotelplan Suisse
Mr. Andreas Heinzer
Swiss International Air Lines
COMMITTEE
Air France KLM Delta Alitalia, Eddy Gerber
American Airlines, Markus Boecker
Caesars Entertainment, Richard Gugerli
Hertz Car Rental, Roberto Delvecchio
Ofran, drive more, Sandra Meyer
Knecht Reisen, Kenny Prevost
Para Tours, Hans-Peter Riesen
Thomas Cook AG, Marta Di Girolamo
TUI Suisse, Karin Bachmann
GROUP MEMBERSHIP (DACH)
Alamo Rent a Car
Amarillo Convention and Visitors Council
America Unlimited GmbH
Arizona Office of Tourism
Atlantic City CVA
Avis
Bradenton Area CVB
Choice Hotels International
Circle Line Sightseeing Cruises
Colorado Tourism Office
Discover Illinois
Discover New England
Explore Minnesota Tourism
Fairbanks CVB Europe
Fairflight Touristik GmbH
FVB Philadelphia
Georgia Tourism
Get It Across Marketing & PR
Greater Miami CVB
Hawai’i Tourism Europe
Hilton Worldwide Sales
Hyatt Hotels & Resorts
Kansas / Oklahoma Travel and Tourism
Mandarin Oriental Hotel Group
Marriott Hotel Holding GmbH
Memphis & Mississippi
Naples, Marco Island, Everglades CVB
Nevada Commission on Tourism
New Orleans / Louisiana FVA
North Carolina Divsion of Tourism
NYC & Company
Papillon Grand Canyon Helicopters
Puerto Rico Tourism Company
Rocky Mountain International
SeaWorld Parks & Entertainment
Simon: Malls, Premium Outlets, The Mills
South Carolina Tourism
Starwood Hotels & Resorts
State of Alaska, DCCED
Tennessee Tourism
The Beaches of Fort Myers & Sanibel
The Florida Keys & Key West
Travel Oregon
United
US Bike Travel GmbH & Co. KG
Vail Resorts Management Company
Visit Denver CVB
Visit Florida
Visit Orlando
Visit Seattle & Washington State
Visit St. Petersburg / Clearwater
Visit Tampa Bay
Dear Collegues and Industry Partners,
The Swiss market in 2014, based upon all relevant indications,
«produced» for the fourth consecutive year since 2011 close
to half a million arrivals for the U.S. New York e.g. moved to
the most popular city for 2014 Christmas shopping.
The outlook for 2015 remains positive. The Swiss Franc gained
in strength and makes the U.S. an attractive alternative compaired
to most other long haul vacation destinations. The direct flights
introduced in the past two years to popular gateways like Tampa,
Florida and Las Vegas, NV will continue to have a positive impact.
The focus of the Visit USA Committee, Switzerland, in close cooperation with Brand USA and our partner Committees in Germany
and Austria, continues to be on improved clients service and education
of the trade. Your support is the key to properly respond to the needs
of our mature and high yield market. We want to be as authentic as
possible.
On behalf of the Visit USA Committee I invite you to join us at
the Visit USA Seminar 2016.
Sincerely yours
Werner E. Wiedmer
Chairman, VUSA Committee Switzerland
Please note: The German, Austrian and Swiss Visit USA Committees
offer a common membership for your convenience and to save cost
(DACH members). For information and registration please contact:
Florian Renner on florian@vusa.travel
WWW.VUSA.CH
EDITORIAL
HOW TO PARTICIPATE:
VISIT USA SEMINAR 2016
Event Profile
All participants are required to have the basic status of an exhibitor.
Exhibitors are provided with «ready-to-move-in» exhibition booths
(see below) which are attractively arranged in the marketplace.
Marketplace
The marketplace is a village-like exhibit built around a centrally
located plenary area also referred to as the «forum». A mix of time
slots used for networking at the exhibit and workshops results in
a lot of circulation with a high attendance. Circulation and attendance
is also promoted by means of an interactive and entertaining «Knowledge Contest» with attractive prizes.
Exhibition Booths «Ready-to-move-in»
Exhibitors don’t need to worry about space rental, booth construction,
signage (exhibitor name) and decorations. The participation fee
includes a full package – all you need is to show up with your promotional literature and brochures. The package of the standard booth
includes tables, chairs and F&B for two.
Sub-Exhibitors
It is possible to attend the Seminar as a sub-exhibitor in the booth
of another exhibitor, including your own name plate. The following
rules apply for sub-exhibitors: Cost for a sub-exhibitor in a standard
booth: CHF 1’000.–. In a double booth one sub-exhibitor is free of
charge. In a quadruple booth two sub-exhibitors are free of charge.
Animation Tool
The Visit USA Seminar is primarily known as a learning platform.
To raise the attractiveness and provide the visitors a certain «fun
factor», one single exhibitor gets the possibility to book an additional booth for any animation tool such as a rodeo or surf simulator,
an own bar with professional barkeepers or something similar.
The animation tool has to be organized by the exhibitor himself and
has to be approved by the Committee.
FEES AND BOOTH SIZES
Standard Booth (Size 5 sqm/55 sft)
Double Booth (Size 10 sqm/110 sft)
Quadruple Booth (Size 20 sqm/220 sft)
Member discount* Early Bird discount**
CHF 3’000.–
CHF 5’000.–
CHF 7’000.–
CHF200.–
CHF200.–
*Please indicate on the registration form.
**For registrations until July 10, 2015. Please note that discounts cannot be cumulated, except for membership.
WORKSHOP: THE WAY TO
GET MAXIMUM ATTENTION
What is referred to as workshops are in fact presentations in small
groups which may be given by a limited number of exhibitors
and which will be seen by virtually all of the some 400 attendees.
Your face will be known to the visitors and traffic at the booth can
be considerably increased.
The duration per workshop is 20 minutes. Technical equipment such
as beamers and screens are provided. Please note that workshop
presentations have to match the overall theme of the event and, as
a result, are subject to approval by the event organizers.
Applications are accepted based upon the following criteria
 CVBs as well as other destination organizations and tour operators
are given priority.
 Theme and «quality» of the presentation. Criteria applied include
the content and substance, illustrations (pictures) as well as
the technology used.
 A presentation can be made only by exhibitors with their own
exhibition booth.
 The Committee Executive Board reserves the right to preview
the presentations and make a final selection.
Please note!
A rehearsal including all presentations for the purpose of coordination
and final adjustments as deemed appropriate will take place on
Tuesday, February 2, 2016. This rehearsal has proven to be most
useful and as a result is compulsory.
COST PER WORKSHOP PRESENTATION:
CHF 2’200.–
IRD
EARLCYOBUNT
DIS 200.–
CHF
S
TION
GISTRA
FOR REJULY 10, 2015
UNTIL
FEATURED DESTINATION:
EVENT HIGHLIGHT
The format of the Featured Destination has been created to offer a
given state, region or city the opportunity to get special exposure.
Tourism activities typical for the U.S. or subjects like the National Parks
may also be considered as featured highlights. Creative solutions
are allowed in order to make the most out of your presence as featured
destination (e.g. presentation of typical F&B, cultural contributions,
entertainment, decorations, giveaways etc.). The event organizers and
the Committee Executive Board are open to discuss good ideas!
What is included?
 A large size (approx. 20 sqm/220 sft) exhibition booth in the center
of the marketplace (exhibit).
 A customized bar where attendees may be provided with refreshments (hospitality). Beverages (non-alcoholic) and staff are provided
by the Committee at no charge! You may dress the staff with your
T-shirts or other relevant outfits.
 A 30-minute time slot to present your destination(s) or product
to the audience at the plenary opening session. Included are
2 microphones and 1 large screen beamer with the screen.
Other audio-visual equipment is charged extra.
 Booth decorations and name. Decorations will be basic
(U.S. colours etc.). They may be complemented by typical
additional decorative items as deemed appropriate.
How do you apply? What is the procedure?
When you submit your registration just check the box informing us
of your interest in being Featured Destination. Checking the box is NOT
yet a commitment. You will then be contacted to discuss the project
in order to fit our program as well as your budget and to hopefully meet
your expectations. Once the deal is concluded it will be reconfirmed
to you with all relevant details. Your commitment starts with our confirmation. Again... creativity is everything! Let us have your ideas!
Applications will be handled on a «first come, first served» basis.
COST FOR THE BASIC FEATURED DESTINATION PACKAGE:
(Special activities will be charged extra depending upon technical
requirements, infrastructure etc.)
CHF 10’000.–
ONLINE DESTINATION
KNOWLEDGE TEST
Introduced successfully in 2014 and well continued in 2015 for destination partners, in particular.
The online Destination Knowledge Test prior to the Seminar provides exhibitors with great added
value at no extra cost!
The questions of the online Destination Knowledge Test are «developed» in cooperation with the exhibitors.
They are designed to serve the following goals:
 E stablish a working contact with the visitors prior to the Seminar
 P romote the number of trade visits to your homepage
G
et the trade used to work with your homepage for products development and clients counselling
 T he online Destination Knowledge Test for the 2016 Visit USA Seminar will start in fall 2015
Registration Visit USA Seminar 2016
Please complete and return the enclosed registration form or use the online registration on www.vusa.ch
by September 18, 2015.
VISIT USA SEMINAR
Förrlibuckstrasse 110
8005 Zurich
Switzerland
Phone +41 (0)44 749 25 25
Fax +41 (0)44 749 25 20
E-mail: visitusa@topline.ch
www.vusa.ch
VISIT USA COMMITTEE
P.O. Box 8841
3001 Bern
Switzerland
Phone +41 (0)79 417 09 57
E-mail: wew@vusa.ch
www.vusa.ch
Registration Visit USA Seminar 2016
We herewith register for the Visit USA Seminar on February 3, 2016 in Switzerland
❏ VUSA Member
❏ VUSA Non-member
❏ Standard Booth
CHF 3’000.–
❏ Double Booth
CHF 5’000.–
❏ Quadruple Booth
CHF 7’000.–
❏ We register as sub-exhibitor CHF 1’000.–
Double booth: one sub-exhibitor is free of charge / Quadruple booth: two sub-exhibitors are free of charge
Please indicate name of main exhibitor:
Name to be displayed at stand:
❏ We are interested in booking an animation tool such as:
Please contact us.
❏ We apply for a 20 minutes workshop presentation CHF 2’200.–
Equipment provided includes bright-area projector, screen, slides projector, video beamer.
❏ We may apply for «featured destination» status. Please contact us for further details.
Participation / Payment Conditions
Invoice to be paid within 30 days after invoice date. Full payment is required until January 15, 2016
in order to have a guaranteed exhibition booth and other services ordered.
Event location:
Terms of cancellation:
Mövenpick Hotel, Zentrum, 8105 Zurich-Regensdorf, Switzerland
www.moevenpick-regensdorf.com
up to October 31, 2015:
as of November 1, 2015:
as of December 1, 2015:
no charge
50% charge
full charge
Company:
Person in charge:
Street / No.:
City / ZIP:
E-mail:
Phone:
Date:
Signature:
Country:
Please note that the exhibition space is limited. We recommend that you secure your booth
by submitting your registration no later than September 18, 2015.
Visit USA Seminar
Förrlibuckstrasse 110, CH-8005 Zurich, Fax +41 (0)44 749 25 20
Online registration: www.exhibitor.vusa.ch