- Loire à Vélo

Transcription

- Loire à Vélo

PRESS KIT 2016
LA LOIRE À VÉLO
La Loire à Vélo,
a unique
cycling route
Experience and enjoy all its
magical beauty
Extensive and particular at the same time, La Loire à Vélo offers a unique outdoor holiday
to enjoy with family or friends: escape for a vineyard visit, explore the great Loire cities,
visit beautiful Châteaux, discover bohemian and back-to-basics living, party in trendy
riverside spots or simply cycle along with the flow of things.
Below are just 7 of the thousand and one ways to explore La Loire à Vélo!
La Loire à Vélo with the family: flat and safe, the route rolls
out unspoilt countryside. The itinerary is easily adapted for
children and is perfect for a family!
A city break with La Loire à Vélo: beside the banks of the
Loire, the cities of Tours, Orléans, Blois, Saumur, Angers and
Nantes offer 6 different ways to explore these glorious cities!
© J. Damase - CRT Centre-Val de Loire, Bertrand Bechard, NantesTourisme, Jean-Sébastien Evrard
La Loire à Vélo, a real “blast” for young people: from openair cafés to festivals to trendy bars, the river offers a variety
of “hip” spots for leisurely cycling and partying!
La Loire à Vélo bohemian style: Enjoy a nomadic holiday
on Europe’s last unspoilt river and see the Loire by night and
the out-of-the-ordinary excursions in traditional Loire Futreau
boats and canoe trips.
La Loire à Vélo, a “road movie” through the vineyards:
Muscadet, Bonnezeaux, Bourgueil, Vouvray, Cheverny and
Sancerre… La Loire à Vélo crosses the area’s most famous
vineyards and visitors may enjoy much more than a tasting
session in the wine cellars.
In conquest of French châteaux with La Loire à Vélo: a
unique discovery of the jewels of French heritage is guaranteed!
La Loire à Vélo events: the keenest cyclists can all gather
together to take part in the hundreds of events!
© F. Charel - CRT Centre-Val de Loire
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LA LOIRE À VÉLO
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© J. Damase
Accompanied by a practical instruction manual, La Loire à Vélo
is much more than just a cycle route. The www.cycling-loire.
com interactive website allows cyclists to plan and tailor-make
a trip with zero stress, offering maps of the stages, destinations,
accommodation, breakdown services and good deals. With the
smart phone application “La Loire à Vélo”, cyclists can navigate
in real time and keep the travel itinerary to hand: perfect to
avoid cycling round in circles!
La Loire à Vélo: France’s first fully
signposted cycle route, ready to
go!
The Vélodyssée: over 1,200 km of
cycling crossing Brittany and descending
down the Atlantic coastline as far as the
Basque Country, with a 60 km stretch
shared with La Loire à Vélo from Nantes
to Saint-Brévin-les-Pins. Les Châteaux
à Vélo: a 400-km route that crosses La
Loire à Vélo at Blois and Chambord. L’Indre
à Vélo: connected at both ends with La
Loire à Vélo and creating a round circuit
of almost 200km. The Eurovelo 6 links
the Atlantic Ocean and Black Sea. It covers
almost 3,600km and also includes the
Loire. La Vélocéan which La Loire à Vélo
crosses at Saint-Brévin-les Pins, sweeps
along over 50 km of coastline. On top of all
that there are other cycling routes recently
connected such as La Vélo Francette
which links Normandy to La Rochelle,
taking the Mayenne towpath before
joining the Loire à Vélo itinerary between
Angers and Saumur, without forgetting the
Compostela cycle route via Tours that
connects Trondheim in Norway to Santiago
de Compostela in Galicia, Spain.
© J. Damase - CRT Centre-Val de Loire
The adventure continues!
La Loire à Vélo joins up with
other cycle routes to prolong
the moments of enjoyment
and discovery, see the sights
of the land (and foreign
lands!), and escape to new
horizons.
It took the Centre-Val de Loire and Pays de la Loire Regions
over ten years to create, signpost and secure this unique cycle
route, now a genuine phenomenon, starting in Cuffy (Cher)
and finishing in Saint-Brévin-les-Pins (Loire-Atlantique). La
Loire à Vélo unfurls over 800 kilometres of riverside scenery
through the Loire Valley, a UNESCO World Heritage site. The
first section between Angers and Tours was opened in 2005.
Over 900,000 tourists cycle along the route every year. Its
eco-responsible reputation, links with other cycle routes and
exceptional itinerary attract cyclists from all over Europe as
well as Canada, the USA and even Australia.
The two regions concerned were quickly convinced by this
major project and soon brought together the 6 departments
crossed by the route (Cher, Loiret, Loir-et-Cher, Indre-et-Loire,
Maine-et-Loire and Loire-Atlantique) as well as its major cities:
Orléans, Blois, Tours, Saumur, Angers and Nantes (over €50
million in investments). «La Loire à Vélo» has thus become a
genuine tourist destination in its own right, associating the Loire
Valley’s human, cultural, gastronomic and winemaking riches.
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LA LOIRE À VÉLO
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La Loire à Vélo
in figures
800 km of signposted, safe
itineraries
€50 million invested
over 10 years
2 regions
(Centre and Pays de la Loire)
6 departments
280 km in a UNESCO World
Heritage Site
1 Regional Natural Park
(Loire-Anjou-Touraine)
578 professionals bearing the trademarks « Accueil Vélo » and « La
Loire à Vélo »
(416 accommodation facilities,
21 bike hires, 99 sites to visit,
42 Tourist Offices)
A close-up of 2014*
28.3 million km cycled along
La Loire à Vélo route
956,000 cyclists along
La Loire à Vélo
€19.8 million of direct economic
In 2012 La Loire à Vélo was declared the “Best European
Tourism Project” by the British Guild of Travel Writers, who
described it as “the longest and most ambitious eco-tourism
project of the decade”. This initial mission complete, the Centre
Val de Loire and Pays de la Loire Regions are now working to
make the route accessible for everyone, as well as preparing
for the incoming flow of future tourists with the creation of
new organisations, and encouraging innovation, new facilities
and connections with future cycle routes. La Loire à Vélo is a
registered trademark, with 578 professionals and collaborators
bearing the name “La Loire à Vélo”.
«La Loire à Vélo» trademark
Registered with the INPI in 1998 by the Centre-Val de Loire
and Pays de la Loire regions, the name has both economic and
environmental implications. Its connection with the Loire Valley’s
status as a UNESCO world heritage site increases its renown and
impact. It offers potential for future projects, such as promoting and
building on the reputation of the Loire Valley; fostering a type of
tourism focussed simultaneously on a destination and a service;
coordinating the tourist industry and mobilising professionals;
and managing and promoting the Loire à Vélo trademark amongst
the general public and professionals.
benefits
2015 figures available in March 2016
Press contacts
Pays de la Loire Tourism Board
V
irginie Priou
+33 (0)2 40 89 89 87
presse@agence-paysdelaloire.fr
Loire Valley Tourist Board
V
anessa Treney
+33 (0)2 38 79 95 19
presse@centre-valdeloire.org
© J.-F. Souchard - CRT Centre-Val de Loire
*
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LA LOIRE À VÉLO
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© P. Forget - CRT Centre-Val de Loire
La Loire
à Vélo for
the family
Flat, safe, varied… a successful family getaway along La Loire à Vélo is child’s play. From
châteaux to museums, gardens to troglodytic sites, urban areas and countryside locations,
families always enjoy a special welcome. With a new itinerary each day, La Loire à Vélo
offers a change of scenery and a multitude of fun activities to enjoy with the folks. There
are places to let off steam, guides to take you to the best spots, unique sites to stimulate
imagination, places to learn and to grow: La Loire à Vélo is a great, child-friendly itinerary
for meandering along with the family! 4 good reasons to cycle La Loire à Vélo with children:
© Jean-Sébastien Evrard
To discover the local area
in peace and quiet
Along La Loire à Vélo, parents are spared 3-10 year-olds’ most
notorious phrases: “are we nearly there yet?”, “it’s too hard”
and “I’m hungry”. On the Loire à Vélo website www.cyclingloire.com a schedule can be prepared in advance with just
two clicks, with information about rides along flat, safe and
signposted routes, suggestions for shorter itineraries to cater
for children’s stamina (less than 10 km), and family-friendly
picnic areas (300). Once here, the Loire à Vélo application
can be downloaded onto a mobile phone to display the travel
itinerary and information on “Accueil Vélo” accommodation
and services, as well as restaurants and sites to visit with GPS
location. Essential to counter any little trouble maker! In addition,
the Loire à Vélo app also provides entertainment: parents and
children can collect virtual trophies along the way, becoming
for example a “Château lover” after visiting three châteaux,
or an “Epicurean” after eating in at least three restaurants...
or even winning the ultimate prize and becoming “King of the
Loire à Vélo”!
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© J. Damase
To enjoy unique experiences
To let off steam
Useful to know:
At Tours, the Parc de la Gloriette is a great nature spot for children
with tree climbing, a bamboo maze and a fruit garden nature trail.
A few pedal strokes further on is Luluparc. Situated on the right
bank of the river Loire and covering 3ha, this park is packed full
of activities for all age ranges including trampolines, water slides,
a toboggan run, swings and pony rides: a real kids’ paradise. In
the evening the Lulu café provides a place to meet up with new
friends! Near Orléans, on Île Charlemagne is Léo Parc Aventure,
a tree-top adventure park with 12 routes and 1.1 km of zip-wire.
Between Nantes and Saint-Brévin-les Pins, at Frossay, the Quai
Vert stimulates children’s curiosity with the Club Nature: budding
adventurers can watch, experiment and create in all seasons!
La Loire à Vélo
alternates between
37 %
quiet roads with little
traffic
Vertes (coun27 % Voies
try roads)
without
24 % roads
transit traffic
12 % cycle paths
o
f the route run
70 % alongside
To enjoy great deals
© I. Mathie - CRT Centre-Val de Loire
the river Loire
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
An out-of-the-ordinary visit awaits children in Azay-le-Rideau
in Touraine: in an exceptional setting covering 2 hectares,
the Goupillières Troglodyte valley invites families to
discover 3 medieval troglodyte farms dug into the stone. In Blois,
the Maison de la Magie (The House of Magic) will bamboozle
kids with its 2,000 sqm of attractions on 5 levels: families will
really be blown away by the mechanical puppets, optical tricks,
magical illusions, the history of magic and explanations! In Nantes,
les Machines de l’Île is a fantastical, poetical world in former
shipyards that is home to extraordinary machines worthy of the
imagination of Jules Verne: ride mechanical half-creature, halfmachine giants, like the 12m-tall elephant or the Carrousel des
Mondes Marins. At Loire en Scène, situated between Nantes and
Angers, families can jump on board for an unforgettable river trip
aboard La Luce, to discover the countryside, various exceptional
sites and fishermen’s villages.
In the Loire Valley, children receive a special welcome in the
châteaux, gardens and museums. In Loir-et-Cher, they can follow
the paths of “P’tits Curieux”, a family guidebook listing 50 sites
and activities for children: tasting tours, nature discoveries, fun
visits... In Loiret there are all kinds of adventures to be had: the
children’s booklet lists 71 locations with various events and
fun activities!
New ! The Loire à Vélo itinerary now
connects the new Center Parcs “Bois
aux Daims” and Fontevraud abbey
The Center Parcs ‘Domaine du Bois aux Daims’ opened in June
2015 just 25 km from Saumur and Chinon. Cycling is one of the
most popular activities within the village and outside. This new
cycle link will allow Center Parcs hosts to visit the area by bike
and the Loire à Vélo cyclists to enjoy the Bois aux Daims daily
offers.
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LA LOIRE À VÉLO
City break
with La Loire
à Vélo
Less than 2 hours from Paris, seven beautiful cities nestled beside the river Loire welcome
metropolitan cycle tourists. Tours, Orléans, Blois, Saumur, Angers, Nantes and Saint-Nazaire:
this is the urban Loire à Vélo, far from the “voies vertes” of the countryside. Cyclists can
immerse themselves in the heart of the cities and their history, enjoy the best deals and
discover 6 different ways of chilling out city-style!
Tours the Gourmet,
an open air feast!
From the famous Place Plumereau to the open air café at Pont
Wilson, from the city centre to the banks of the Royal River, there
are plenty of gastronomic discoveries to be made, such as the Halles
Centrales market with their lively atmosphere, established in
1866, offering typical Touraine produce. The City of 30 markets,
Tours has a market every day: ideal for buying rillettes, SainteMaure cheese, saffron, nougat and poires tapées! Alongside this
you will find the Frères Bironneau restaurant, Hardouin the famous
bakery with its 30 different varieties of bread, as well as the Place
Plumereau for a Touraine A.O.C aperitif. The plus: discover the
city by bike in New York style (hire from Détours de Loire of
the Vélociti network) with a Greeter - a well-informed, gourmet
volunteer from Tours!
Orléans and its River,
boatman style!
From little streets lined with medieval houses to the Île
Charlemagne, Orléans offers riverside visits with an urban
stroll in a natural decor: discover the Quai du Roi with its market,
the architecture of the Pont de l’Europe, the old sector of Orléans
by the Pont Georges V, and the Pont Thinat leading to the Île
Charlemagne, ideal for a waterside picnic or games of boules. During
the summer months from June onwards the quays are transformed
with street theatres, concerts, trades and craft stalls, shipyards,
cafés, restaurants, local produce and exhibitions covering a total
of 2 km. To top it all off there is the bi-annual Festival de Loire
d’Orléans, with Europe’s biggest freshwater gathering bringing
together 700 boatmen and more than 650 000 visitors.
The plus: discover the city with Vélo + and its network of 350
bicycles, 34 stations and 65 km of cycle paths.
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© T. Bourgoin
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Blois the Royal, a centre
of history and art!
In the picturesque student district surrounding the former abbeys,
the ancient district of Le Puit-Châtel with its Renaissance-period
houses, the district on the right bank with its views, the city centre:
this city’s rich history can be seen everywhere! There are so many
places where cycle tourists can immerse themselves in different
time periods, from the Middle Ages through to today, with the
famous château, the extraordinary Maison de la Magie (House
of Magic), the Fondation du Doute (Foundation of Doubt) set
up by the artist Ben Vautier, the multidisciplinary scenes of the
Halle aux Grains, concerts at the Chato’Do, the festival BD Boum
and the “Lyres d’été”. The plus: cycle paths connect different
districts, the banks of the Loire and the châteaux, as well as
“Visit’Blois”, the smartphone app that allows visitors to keep
the city in your pocket.
© J. D Billaud - Nautilus
Nantes the Super creative,
for travelling in style!
From the Lieu Unique to the western point of the Île de Nantes,
the city stands out for its multifaceted and unique cultural interest.
Every summer during the Voyage à Nantes, an incredibly diverse
festival, visitors stroll along a 15 km urban itinerary, broken down
into 30 different stages with artistic and culinary exhibitions. These
include the Château des Ducs de Bretagne, the Jardin des
Plantes, the Parc des Chantiers and the Passage Pommeraye
– a shopping arcade whose building is a listed historic monument,
not forgetting the former LU biscuit factory, now converted into
a specialised arts scene covering 8,000 sqm. For an interesting
place to stay, “Surprenantes” offers 6 exceptional urban gîtes
dedicated to the world of Jules Verne. Thanks to the Navibus which
will take visitors to the opposite bank in 5 minutes, cycle tourists
can also discover Trentemoult, a former fishing village whose
buildings boast multicoloured façades, and where they will find
La Civelle, a former dance hall transformed into a restaurant, with
large tables of unfinished wood, industrial lamps and a view over
the Loire and Nantes port. The plus: Nantes cycle hire Bicloo
with 950 bikes and 103 stations!
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LA LOIRE À VÉLO
© J. Damase
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New: the estuary route will
soon be finalized
Between Paimboeuf and Corsept, just
before you admire the majestic Saint-Nazaire bridge over the estuary, the route
now takes its final course with the
construction of a cycle path along the
river ... Here the final route is settled in a
very special world, at the heart of a natural reserve project, facing on the north
bank, to a large industrial complex that
gives an unusual atmosphere, especially
in the early morning or at sunset.
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
Angers the Gentle, in the arms
of beauty!
Half-timbered houses in the districts of Doutre and the cathedral,
animated terraces on the Place du Ralliement, pedestrian streets,
little antique shops, the Grand Théâtre, the Château-fortress with
its 17 towers, the Musée des Beaux-Arts, the Galerie David
d’Angers, numerous parks and gardens… The city of Angers is
overflowing with multifaceted jewels. Keen botanists won’t want to
miss out on a bike ride to the flourishing Terra Botanica park. The
plus: Discover the city with a local with Angers Loire Greeters;
combine bike rides with trips along the river Loire thanks to
the river shuttles in the summer!
Saumur the Authentic, at the heart of
the local region!
Symbolised by tuffeau stone, horses and wine, Saumur is the
little gem of Anjou to be explored at each visitors’ own rhythm.
Discover the banks of the Loire, overlooked by Saumur Château;
the streets of the Saint-Jean district; the Place de la République
with its Gothic city hall; the Neoclassical theatre; the Place de la
Billange with the sumptuous Hotel Blancler; the elegant quays
lined with rich houses... perfect for two-wheeled relaxation. There
are experiences not to be missed at Saumur such as breathing
in the scents of the 40 syrups of the Combier distillery, visiting
the Bouvet-Ladubay cellars and its contemporary art gallery,
boarding a Toue Cabanée boat for a picnic on the Loire or staying
in troglodyte accommodation. The plus: a troglodyte cycle
route covering 15 km between Montsoreau and Saumur,
including a bike ride past the cave dwellings in the Rue du
Commerce in Souzay-Champigny. Be sure to stop off in the
troglodyte crafts village in Turquant.!
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LA LOIRE À VÉLO
La Loire à Vélo,
a real “blast” for
young people!
© Franck Charel
Youth hostels, “greeters”, open air cafés, campsites, travelling record dealers, open air
cinema, festivals, restaurants and picnic-aperitifs: from Nantes to Orléans, La Loire à Vélo
is a real goody bag with a multitude of cool spots and great deals to be discovered. For
a weekend or a week-long holiday with a group of friends, the itinerary allows to cycle
gently during the day, with trendy evenings spent in city break style. A healthy activity,
new friends, cultural discoveries and without a doubt a few all-nighters… there is plenty
to attract young cycling enthusiasts and their bicycles!
With 6 different destinations from the UK via Paris (Angers,
Nantes, Saint-Nazaire, Orléans, Blois and Tours) there is nothing
simpler for twenty-somethings than switching from metro-worksleep mode to bike-aperitif-sleep mode! Once here, La Loire à
Vélo is generally flat, and there is the possibility of hiring electric
bikes: the Loire à Vélo app downloaded onto a smartphone
allows you to check itineraries, group accommodation and
campsites lining the route.
4 good reasons for young people to
cycle La Loire à Vélo:
© D.Darrault CRT Centre-Val de Loire
To party: in Nantes, the Hangar à Bananes, a former dockside
warehouse of 8,000 sqm, houses restaurants, bars, a nightclub,
an art gallery and even a cultural culinary centre, the Cantine
du Voyage (open in summer), which welcomes plenty of young
visitors, without reservation, from noon to midnight with set
menus from €10! Docked at Quai Ceineray, Le Bateau-Lavoir is
another hot-spot for the Nantes youth scene: enjoy an aperitif
on the river with oysters and Muscadet, concerts, artists etc. At
Lac de Maine, in Angers, La Buvette caravan with its deckchairs
on the edge of the Loire provides an ideal place to laze in the
afternoon with an ice cream. One of the most stylish spots
in Tours is the Guinguette de Tours sur Loire at the foot of
Pont Wilson, with floating Chinese lanterns, rock, concerts, a
bar, an open air cinema and opportunities to meet the artists.
In Orléans, La Sardine is the place to party: concerts with big
electro names, musical aperitifs and big barbecues of grilled
sardines on Sundays are all on the menu.
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For the music: between Saint-Nazaire and Nantes, Le
Festival Couvre Feu is a mix of styles and artistic disciplines,
with both well-known artists and new discoveries. In Nantes,
the old LU biscuit factory has been converted into an exuberant
cultural centre: Le Lieu Unique. Here visitors can listen for free
to selections by Nantes record shop owners. Not far from Tours
at the Domaine de Candé, the annual Terres du Son Festival
in July offers a line up to get young people dancing including
Tony Allen, Damian Marley, Charlie Winston… Twinned with
Austin in Texas, Angers mirrors the famous American festival
South by South West, with concerts in the Chabada, projections
of rarely-seen films, exhibitions and much more.
For the encounters: the Greeters in Tours are enthusiastic
residents and volunteer guides proposing visits of the city
that are “off the beaten track”. A rock’n’roll Greeter means a
rock’n’roll visit: each 2-hour tour is unique, depending on the
personality of the Greeter leading it! (www.tours-greeters.
fr). At Blois, young people can slip away to join the artist Ben
at the Fondation du Doute, a unique location for meeting
people and chatting in the Fluxus Café alongside the artists
in residence or students of the Blois Art School.
For good deals: just 15 minutes from Saumur, the Centre
International de Séjour on the Île d’Offard is surrounded by
the River Loire and enjoys stunning views of the Château.
It is ideal for cyclists looking for dormitory accommodation.
Campsites in Anjou also offer walkers the chance to spend a
night in a different way, in a hut on stilts with complimentary
breakfast at Anjou Bivouac. The association Le Quai Vert
located between Nantes and Saint-Nazaire offers nature and
outdoor leisure activities such as kayaking for a few euros.
Next to Orléans, the Camping d’Olivet, situated in a haven of
peace on the banks of the Loiret is ideal for lazing around and
picnicking. Also recommended: Beaugency Youth Hostel (in
an old community school from the last century), Ethic Etapes
Centers in Blois and Amboise or the Le Martinet campsite
in Briare which offers a “Loire à Vélo” or hiker’s package (a pitch
without vehicle or electricity + 1 adult) for € 8.80.
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
© A-Goulesque
Press contacts
PRESS KIT 2016
LA LOIRE À VÉLO
La Loire à Vélo
bohemian style
A fleeting, desert-like sand spit; astounding Loire wildlife; kayaks meandering along the
river… this is the unspoilt face of the Loire. A holiday location with plenty of wildlife, the
river affords unique activities to combine with bike rides, such as nocturnal river trips,
riverside bivouacking, beaver trips, nights on a Loire island, canoeing and kayaking. There
are so many experiences to be had and discoveries to be made which, interspersed with
adventures, challenges and rare encounters, will leave every visitor with plenty of cycling
holiday memories!
The Loire by night
© J. FSouchard - CRT Centre-Val de Loire
Along La Loire à Vélo there are many extraordinary locations
where visitors can stop off, park their bicycles and spend the
night in the arms of the Loire! Soothed by the flow of the water,
holiday-makers can fall asleep in the light of a river elongated by
night-time shadows, and wake up draped in the morning mist.
• Bivouacking on the riverbanks of the Loire : With Millière
Raboton association or Canoe Company, enjoy the escape
and freedom! This night time adventure will start on board
of a wooden traditional boat (toue) or a canoe and will teach
visitors all about the daily changes of the Loire caused by
sand and water. Then they can spend the night in the wild
beside a camp fire on one of the many fleeting islands that
form in the middle of the river.
• One night in a floating cabin: “L’erre sauvage’ near Nantes :
Spend a night in a traditional Loire boat, a “toue cabanée” and
enjoy an exceptional panorama! Moored on the Loire River, not
far from Nantes, this toue cabanée offers cruises combining
calm, comfort and discovery of the fascinating river. Warm
welcome in a unique setting over water.
• A romantic floating cabin on the Loire, moored at Le Thoureil
between Angers and Saumur: the Toue Cœur is ideal for
young sailors and their partners. It is a barge of 10 metres in
length with a cosy double bed, shower room and extra child’s
bed, and with breakfast on the terrace in the bow of the boat.
Before hitting the road with their bicycles, travelling couples
can combine boat and bike and set off for a photo trek with
Rêves de Loire et d’ailleurs. Accompanied by an enthusiastic
guide, photographers will learn in a day how to take snapshots
of a river where the light is constantly changing.
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• In town of Beffes, located fifteen kilometres from Cuffy,
bicycle tourism and camping are complementary activities
with the new bicycle-campsite opened in 2015! 11 wooden
bungalows and green roofs offer tourists both comfort and
the freedom of travelling by bike without having to carry too
much weight and gear.
© Franck Charel
Gently travelling down the river
Toue boats, barges, canoes, kayaks, pedalos or stand-up paddle
boards offer a great adrenaline boost before returning to La
Loire à Vélo itinerary. Below are 5 different ways of travelling
on the river:
• To discover the Loire and its mysteries, quirks and history, the
Passeurs de Loire (at Sigloy, to the east of Orléans) or Le
Raboliot (at Saint-Satur, next to Sancerre) offer « discovery »,
« picnic » and « twilight » trips as well as half-day fishing and
culinary trips with tasting of Loire fish with a Chef, or a guided
tour of fishermen’s workshops!
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
• For a gentle getaway on the Loire,
L.A Kayak proposes a unique dual
activity to explore the river: cycle
upstream along the banks of the
Loire and then return downriver
by canoe or kayak. And with the
“Canoës d’Anjou”, recently labeled
Accueil Vélo, you can choose the canoe-camping formula : 15
km canoeing and a night stay under your tent on the banks
of the Loire.
• At Rochefort-sur-Loire, Terre & Loire combines river exploration
and the Île de Rochefort. Accompanied by a professional
fisherman who is a river enthusiast and Loire boatman, trips
can be arranged to suit everyone’s wishes: from a hour and
a half to several days, there are fishing trips, river trips, wild
camping, a gîte in former cannabis farms, outdoor activities
and more.
• On some sections of the Loire à Vélo cycling trail, it is now possible
to take your bike on a boat to discover the Loire from a different
angle: for example between Montsoreau and Saumur and Saumur
and Gennes with the company Croisières Saumur Loire, and
around Angers through a river shuttle boat service.
© Jean-Sébastien Evrard
© J. FSouchard - CRT Centre-Val de Loire
• In Cuffy, visit the convergence of the Loire and the Allier, at
the starting point of La Loire à Vélo. It is a fascinating location
where the two rivers meet, covering 4,000
hectares. Listed as a WWF and Natura
2000 site, the countryside here includes
sand banks, alluvial forests, prairies and
moors with a diverse range of plants and
animals; there is even the beaver among
the 200 species seen here! Set off in a
canoe into the sunset and navigate through the alluring
silence of the river with Yvan Doirieux, a veritable creator
of Loire excursions (Bureau des Guides de Loire et Allier©).
PRESS KIT 2016
LA LOIRE À VÉLO
La Loire à Vélo:
A road-movie through
the vineyards
© D. Darrault - CRT Centre-Val de Loire
Bike tours between the Loire river and the vineyards, wine tasting at the estate or in
troglodytic cellars, vineyard tours, bed and breakfast in wine cellars, wine & live music
events, wine estate visits, the best wine shops, harvest workshop, discovery path for
kids. All of these can be found in the Loire à Vélo tours. From the wine region of Nantes
to that of Sancerre, the river flows past more than 85 different wine appellations and an
even greater number of extraordinary sites to discover. From vineyard breaks to wine
tourism, a beautiful route through UNESCO World Heritage listed country is the chance to
ride through the hills with the promise of unique encounters with those who produce the
wonderful local wines.
La Loire à Vélo crosses the most prestigious wine-growing areas,
such as Muscadet, Anjou, Bonnezeaux, Bourgueil, Montlouis,
Vouvray, Cheverny, Sancerre, etc., where cyclists can visit the
cellars, listen to passionate wine growers and taste their wines!
However, the wines of the Loire Valley, with more than 85
appellations from Nantes to Sancerre, have much more to offer.
Visitors can join the wine grower at his table and spend a night
in his house, ride around the plots, participate in the harvest,
have their name printed on the label of a bottle, get to know the
grape varietals and enjoy a picnic at the vineyard.
Active, La Loire à Vélo offers a variety of bike tours: The
Vineyards by Bike, in the Muscadet vineyards during the month of
September, is the perfect occasion to discover the area’s vineyards on
a 20-mile tour which is free and accessible to all. On this tour cyclists
will enjoy a quiz suitable for both children and adults, wine tasting,
various games, performances and shows. In Saumur a 15-mile tour
takes cyclists through the heart of 5 charming wine towns with the
aid of a detailed road-map. Another highlight before getting back
in the saddle is an exploration of the vineyards on foot, “Vignes,
Vins, Randos” (Wines & Promenade every year on the first
weekend of September) offers 16 themed itineraries with many
programmed activities, to visit the vineyards of the Loire Valley
(11.000 hikers in 2015). If you are looking for originality, head
in the direction of Saumur and the Bouvet-Ladubay cellars,
which offer an unusual visit of their troglodytic galleries: visiting
their cellar by bike!
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LA LOIRE À VÉLO
Festive, La Loire à Vélo
serves a range of events and festivals in
the vineyards bordering the river.
The Salon des Vins (Wine Fair) (in April
in Chinon), Vitiloire (in May in Tours),
Divine & Senses (in June in Touraine)
the Saumur-Champigny feast (in August
in Saumur), Festivini (in September
in Saumur), Muscadétours (in October in
Nantes), etc.
Good deals:
For those who cannot leave without
some of the grower’s wine? Bagafrance
can transport crates and bottles of wine,
in addition to bags. Super practical,
allowing you to continue your bike ride
in comfort (www.bagafrance.com). To
prepare a cycling vacation in the heart
of the wine region, the Interloire wine
tourism app allows visitors to connect
to a network of 350 estates in the local
wine industry labelled «Loire River Tourism Wineries».
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
Behind the scenes of the Sancerre region, apprentice wine growers are
introduced to handpicking. They will harvest the famous Sauvignon
grapes, learn winemaker’s secrets and winegrowing techniques, enjoy
a picnic in the vineyards, stroll around and experience the different
senses the garden of the Maison des Sancerre highlights - a day
filled with aromas!
Foodie, La Loire à Vélo lets you enjoy the finer things in life,
allowing you to discover the greatest wine bars from Orléans to
Nantes! In Orléans, we’ll visit Becs à Vin, where you’ll feel at home
with a glass of wine and a platter covered with fine meats and
cheeses, or visit Ver Di Vin, where the owner is a sommelier. In Blois,
the new place to be is «les 400 coups», a wine bar that is 100%
organic, 100% natural, and offers a local wine list complemented
by favourite vintages from other areas in France and the world. In
Tours, at the «Bistrot des Belles Caves», David Fontaine and his
team of sommeliers offer a selection of over 1,200 wines! In the old
city centre of Saumur, by the Saint-Pierre church, the Bistrot de la
Place is a must for those who love good food and good wine, and
who are looking for the classic bistro setting. At l’Angevine, a wine
bar located in the city centre of Angers, there is a combination of
friendly atmosphere, good humour and above all good wine to ensure
a pleasant time gathered around great vintages from the Loire Valley.
Several exciting new locations have opened in Nantes over the past
few years for discovering the diversity and quality of the wines of
the Loire Valley! For the 2016 selection, come discover La Comédie
des vins, the wine bar of Theatre Graslin.
Unique, a wide range of accommodation along the Loire à
Vélo route invites tourists on bikes to enjoy unique experiences. Stay in
a loft in the heart of the vineyards with magnificent views overlooking
the Loire (the Maison Haute at Montsoreau), a vineyard house with a
view on Vouvray vineyards (the Clos de l’Epinay), troglodytic rooms at
the Touraine-Azay-le-Rideau appellation (Troglododo and Troglodélice
at Azay) or a night under the stars (Chai of the Paleine at Puy Notre
Dame).
PRESS KIT 2016
LA LOIRE À VÉLO
Discover the
Châteaux thanks to
La Loire à Vélo!
Cyclists can ride at an easy-going pace, the wind in their hair, from one château to the
next and the trip will take on a royal momentum! La Loire à Vélo goes through a number of
historic estates classified by UNESCO as Living Cultural Landscapes; these are the estates
that gave the Loire Valley its extraordinary reputation for tourists and provide a getaway
with unparalleled experiences!
Lavish, extravagant or intimate: 21 Great Sites of the Loire
Valley stand like stone giants from Sully-sur-Loire to Nantes.
There’s no place for boring visits, here visitors will find guided
or theatrical tours, intriguing quests, role-playing, exhibitions,
and gardens to experience! The Loire Châteaux are combining
nature and culture in a beautifully modern way which will entice
the whole family! Although La Loire à Vélo mostly follows the
river, additional tracks and bike paths ensure cyclists don’t
miss any of the rich local heritage. Thus, the «Châteaux by
Bike» itinerary offers 14 different trails ranging from 16 to
43 km including a stretch on the Loire à Vélo trail and 6 trails
in Sologne.
14 of the sites carrying the Loire à Vélo brand encourage
cyclists to play the princess, parade in the king’s gardens,
ride off the beaten track or pedal their way along a valiant
knight’s trail.
Play the princess
Beyond the Chinon forest, standing on the Indre River in which
it reflects its majestic facades, the Château of Azay-le-Rideau
(Indre-et-Loire) is truly a multi-faceted diamond in an ultraromantic style. The gateway of the Loire Valley, Sully-sur-Loire
Castle (Loiret) and its dream-like features lets the imagination
travel back in time! The Château of Langeais (Indre-et-Loire)
located 20 minutes from the city of Tours, will immerse visitors
in the daily life of a Prince in the 15th century as they relive
the historical event that took place in this castle: the wedding
of Anne of Brittany to King Charles VIII! And last but not least:
The Château of Chambord (Loir-et-Cher), an architectural
marvel! With an estate extending over 5,400 hectares, almost
the surface area of Paris!
© La Velodyssée - J. Damase
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16
Completed around 1536, Villandry (Indre-etLoire) is the last of the great Châteaux of the
Loire. Located 20 minutes from Tours, this
estate owes its reputation to its Renaissance
gardens. Between Amboise and Blois, the
Estate of Chaumont-sur-Loire (Loir-etCher) benefits from an exceptional view on
the wild banks of the Loire. Each year the
International Garden Festival organised on the estate offers a range
of surprising creations, rich in colours and innovations! In the heart of
Amboise, the Château of Le Clos Lucé (Indre-et-Loire) is an incredible
place to discover 40 of the most amazing inventions of Leonardo da
Vinci: a cultural park allows visitors to test them fully. Next to Le Clos
Lucé the Royal Château of Amboise, home to several kings, offers
one of the most remarkable panoramic view on the Loire Valley.
© D. Darrault - CRT Centre-Val de Loire
Go off on a
tangent and don’t
miss a thing!
Ride off the beaten track
© D. Darrault
The most recent side route connecting
with La Loire à Vélo is a 20km sign-posted
track from Amboise to the town of
Chenonceaux. Not far from there, another
side route links Chaumont-sur-Loire and
Chenonceaux. Theses indispensable
detours finally make it possible to visit
the castles of Amboise, Chenonceau and
Chaumont-sur-Loire one after the other in
a single loop!
A little further, near the Château and mustsee gardens of Villandry, another alternate
route runs straight to the Indre river and
then heads to Azay-le-Rideau where the
Renaissance château and the historic
house of Balzac await visitors.
After the Château of Rigny-Ussé, cyclists
have the possibility to make a quick detour
and reach the medieval town of Chinon
and its royal fortress. The itinerary follows
the Vienne river before heading through
Candes-St-Martin and Montsoreau, which
both bear the label “the prettiest villages
in France”.
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
Pedal your way along a valiant knight’s
trail
© Franck Charel
The Angevin loop also connects La Loire
à Vélo to the town of the Dukes of Anjou.
Angers is reached by following the Maine
river from Bouchemaine, at the Maine-Loire
confluent, along bike paths that take
cyclists directly to the city centre and the
castle of King René.
The incredibly romantic Château of
Montsoreau (Maine-et-Loire) is so close
to the river that it seems to be standing
on the Loire. As from 2016, it will host
a new contemporary art collection. 15
minutes from there, Fontevraud Abbey (Maine-et-Loire), the largest
monastic centre in Europe (14 hectares) is a trip back through 900
years of history! A quick detour from the itinerary will take you to this
abbey in which you will see the building where the recumbent statues
of Henri II Plantagenet, Eleanor of Aquitaine and Richard the Lionheart
lie. There are also concerts, conferences, exhibitions, and even a hotel
and a high-end restaurant there. Home to no less than seven kings
and ten queens of France, the Royal Château of Blois (Loir-et-Cher) is
the only Loire château to include a museum of Fine Arts with around
35,000 works. At the western end of the circuit, where the sea air
begins to float into the atmosphere, Nantes and the Château of the
Dukes of Brittany is a must-see. Visit the Nantes History Museum
and take the opportunity to do a tour of the ramparts!
The Royal Fortress of Chinon (Indre-et-Loire) and the Mediaeval Castle
of Oudon (Loire-Atlantique), built directly on
rocky spurs, are like open-air history books !
Chinon is a mythical place that became part
of history after the memorable meeting
held there between Joan of Arc and King
Charles VII in 1429! Thanks to its modern
exhibition design, the Royal Fortress of Chinon is a timeless getaway
from the Middle Ages all the way to the 21st century. Between Angers
and Nantes, at Oudon Castle, an original scenography immerses the
visitors in the history of the Great River with a virtual journey on board
a hot-air balloon from the top of the dungeon.
© H. Carvallo - Château de Villandry
Parade in the king’s gardens
PRESS KIT 2016
LA LOIRE À VÉLO
Events by
La Loire à Vélo:
bicycle party time!
Cycling back through time, fun-filled family rides, entertaining bicycle touring, city trips and
festive getaways: when La Loire à Vélo gets ready to party, it brings together cycle freaks,
pedalling fans, bike enthusiasts and all the people who simply love these two wheelers.
In the Centre-Val de Loire and Pays de la Loire regions, some well-established events are
perfect occasions to travel, visit and pedal differently!
© Coralie Pilard
Anjou Vélo Vintage: the Old School
event
Since 2011, this must-do event gathers bicycle and vintage
fashion enthusiasts in the centre of Saumur. Those participating
simply ride a bike from before 1987, with no gears on the
bar and no foot straps, you are also expected to wear an oldtimer outfit that is as authentic as possible. The participants
come from all over France as well as from 20 different other
countries, and they set forth on 4 circuits (découverte: 30 km,
balade: 55 km, rando: 90 km, or retro: 150 km) in an exceptional
environment. These events take place between the Loire
River, the Château and the vineyards. How stylish! The 6th
edition of Anjou Vélo Vintage will be held on Saturday 18th
and Sunday 19th June 2016, in Saumur.
Anjou Fête du Vélo: for families
The Fête du Vélo in Anjou is one of the largest (more than
20,000 participants) single-day bicycle gatherings of Europe.
It is the occasion for cyclists to pedal safely along the Loire
River while discovering the rich heritage of the region. From
the starting point in the town of Bouchemaine to Montsoreau,
the 120 km circuit is entirely protected, with no cars from
8:00 am to 6:00 pm. Cyclists can expect some unforgettable
moments: the unusual charm of the troglodytic hillside, dikes
along the royal river, the sunbathed Loire banks, the wine region
of Saumur-Champigny, the artistic creations of craftsmen in
Turquant and the flowers of the little streets of Montsoreau.
The 20th edition of the Fête du Vélo in Anjou will be held
on Sunday 19th June 2016.
© Bertrand Bechard
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© cg49
Blois-Chambord Fête du Vélo:
the most playful
The Blois-Chambord Fête du Vélo is an established
tradition. This festive event is ideal for discovering the area.
It was launched in 1998 and highlights the magnificent
landscapes of the Cisse Valley, its villages, countryside,
heritage and the traditional crafts of the valley. Along the
two circuits (28 and 40 km), many activities are offered:
sports activities, music, games, visits of atypical places,
tastings and even a contest of the most unusual biker! A
must-do for beautiful ride lovers, it is also an opportunity to
discover some of the many Châteaux à Vélo circuits (www.
chateauxavelo.com) 18th edition (Date to be confirmed)
Vélotours in Orléans: the most unusual
© C. Mouton - CRT Centre-Val de Loire
As part of the Sustainable Developments Days, the Vélotour
is an unusual ride of less than ten miles which takes visitors
to a variety of places (cultural, national heritage, sports
related) that are normally not open to cyclists. Every year
new circuits are offered: the skating rink of Orleans, the Music
Conservatory, the narthex of the Cathedral Sainte-Croix, the
tramway maintenance centre, the fencing club, a protestant
church, etc. All of this by bike! A total of more than 75 new places
have been revealed to the participants since the first edition
started. The 8th edition will be held on Sunday 12th June 2016.
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
«Les Échappées à Vélo» in the
Centre-Val de Loire region:
the most festive
Since 2010, the former “Loire à Vélo en fête” (“Loire River
Festival by Bike”) has become “Les Échappées à Vélo” in
the Centre-Val de Loire region (cycling getaways). These
getaways offer a genuine festive cycling season in the entire
region. They have a summer program filled with discoveries
and entertainment.
M
ore information in March 2016. PRESS KIT 2016
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19
La Loire à Vélo:
services tailored
to you
“La Loire à Vélo” is much more than a simple itinerary, it is also a warm welcome. Services
and facilities are specifically tailored to the needs of cycle tourists! With more than 578
partners in the tourism industry representing the “Accueil Vélo” brand, the Loire à Vélo
website and app are two goldmines when it comes to finding accommodation, renting
tandems, transporting luggage, repairing bikes, taking the train or checking itineraries.
Bagafrance, the «Abricyclos» (cycling shelters), the bike rental companies network and
other companies offer smart, innovative solutions for customised, stress and worry-free
travel on La Loire à Vélo.
Accueil Vélo: easily identifiable by its little green logo, the
Accueil Vélo brand is the two-wheeled tourist’s best friend.
The partners bearing the brand are always located less
than 5 km from the cycling route and guarantee a warm
welcome and quality services adapted to the Loire à Vélo
path. Accommodation, tourist offices, bike hire, places to
visit and local entertainment : all the listed professionals
are certified by the relevant quality standards in their
respective industries, to satisfy the cyclists’ needs and
expectations! For example, the accommodation units
offer a solution for ensuring the transfer of luggage,
advice on the cycling itineraries, providing the use of a
repair kit (patches, pump…), a secure bicycle shelter… The
sightseeing locations and tourist offices feature bicycle
racks for parking, toilets and drinking water.
«Abricyclos» (cycling shelters), a simple and cheap
accomodation for cyclists !
Several campsites in the Loire Valley already provide
this simple, cheap accommodation suitable for cycle
tourists, in “Accueil Vélo” certified campsites. “Abricyclos”
(sometimes called « Campétoiles » or « tentes Canada
») are designed for two people on bicycles and their
equipment. Made of sustainable materials (wood and
canvas) and built on stilts, they provide for the basic
needs of travelling cyclists, with a table, parking, lighting,
storage, protection from bad weather, shared sanitation
facilities, etc.
© Camping de Gien
La Loire à Vélo services:
Along the whole route, a network of 21 “Accueil Vélo”
branded bike rental companies undertake to provide
equipment and services tailored to cycle tourists: long
opening hours, tourist information, breakdown assistance
and also essential equipment such as child seats, trailers,
helmets, etc. Some even offer delivery of bikes to the
station, as well as baggage transfer. Bikes can be provided
at collection points in establishments*, so you can take a
bike in one location and return it in another. An invaluable
network allowing you to discover a maximum number
of sites without the constraint of returning your bike!
*The full list of services can be found at www.cycling-loire.com
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La Loire à Vélo offers a
high range of specialised
services
to book before visitors travel or to pick up
along the way. For example, the Rando
Vélo agency, a pioneer and leader in
French cycle tourism for the last 20 years,
offers many complete holiday packages
suitable for all profiles. Some providers
enable large families to rent tricycles for
up to four children!
La Loire à Vélo packages are available at
www.cycling-loire.com under «Organise
your stay/Book a packaged trip».
For electric bike fans, Wheel Free near
Orleans offers the possibility to join La
Loire à Vélo. The Vel’Abri at the campsite
l’Isle Verte in Montsoreau are multiservice shelters in the campsite to take
cover in case of a storm, to share fun
moments around a barbecue or for repair
purposes.
Cross the Loire with your bicycle!
- In Loir-et-Cher: With « Les Marins du Port de Chambord », it
is now possible to cross the Loire from Montlivault to Coursur-Loire on board a ferry with space for 12 people and 12
bicycles. (Saturday & Sunday, 2€/pers)
- In Touraine: The boatmen of «les Bateliers des Vents d’Galerne»
allow bicycle tourists to cross free of charge on their traditional
boat La Brise Chapelone (July/August)
- In Maine-et-Loire, between La Daguenière and Angers, before
walking across the moon-like landscape of the Ardoisières de
Trélazé slate quarries, landlubbers can test their sea legs and
have fun running the cable ferry, specially adapted for this
trail that crosses the Authion river.
To travel with a light mind and spirit, cycling tourists in both
directions can offload at Bagafrance, a luggage transport
service established along the Loire à Vélo paths. This service
handles the transfer of luggage, equipment, bikes and vehicles
between all accommodations located less than 15 km on either
side of the “Loire à Vélo” paths!
Practical: park your car in a safe place while you cycle on
the Loire à Vélo cycling trail. For example in Orléans, with the
“Parking Pass”: this card allows you to park in all carparks in the
centre of Orléans 24hrs a day, for 1 to 3 weeks (1 week: €36,
2 weeks: €51, 3 weeks: €66). www.stationnement-orleans.fr
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21
La Loire à Vélo app: for bike tourists
who are always online!
The www.cycling-loire.com website is the ideal tool to
prepare tours and accommodations. It offers very practical
maps, ideas on routes and overnight stays, tailored tours and
videos. The user can choose a segment amongst 60 different
itinerary options. Clicking on it displays the path in Google
Map, along with its characteristics (duration, length, if it is a
bike-only path or if it is shared with vehicles, etc.), information
and pictures of hotels, restaurants and visits in the areas,
etc. Each itinerary is presented with its own highlights and
characteristics, such as the heritage, landscapes and vineyards,
etc. Amongst its features are the capabilities of selecting a
preferred itinerary, sharing pictures and video and the creation
of a “tailored trip”. A column dedicated to bike services located
near the paths allows the user to access the list of bike rentals,
baggage transporters and train stations around the area.
In addition to the site, the Loire à Vélo app is free, available
in both English and French and on both iPhone and Android. It
is the first app dedicated to the Loire à Vélo cycling tour as a
whole, it allows mobile users to find the travelogue prepared
beforehand on the Loire à Vélo website. Using the smartphone’s
navigation system, the app allows you to download the entire
itinerary map and then locate yourself without the need for
an internet connection (except when initially downloading the
maps). It offers special discounts in a very user-friendly way
and allows the cyclist to find new challenges along the way!
La Loire à Vélo on Facebook, a friend wishing you well! For
La Loire à Vélo fans (more than 49,350 already!), the Facebook
page is another goldmine in order to connect with the right
people, find out about the latest news, contests, great deals
and changes in the path. A very practical page to “like” without
moderation!
Press contacts
V
irginie Priou
+33 (0)2 40 89 89 87
V
anessa Treney
+33 (0)2 38 79 95 19
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La Loire à Vélo, a unique cycle route of 800 km
Itinéraire “La Loire à Vélo”
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- Loire à Vélo

Transcription

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