- Art World News

Art World News
SEPTEMB ER 2009
THE INDEPENDENT NEWS SOURCE
A RTEXPO A CQUIRED B Y
REDWOOD MEDIA L L C
A ND DECOR EXPO
P URCHA S E D B Y
NEXT STEP MEDIA
Su m m i t B u s i n es s Med i a
has sold its Art Group.
A r t ex p o has been sold to
Red w o o d Med i a Gr o u p , a
new company formed by
Er i c Sm i t h, former vice
president of the Art Group,
and Robert Reeder, an Internet enterprise pioneer in
the art field; and Dec o r
Ex p o and the trade
magazines have been sold
to Kim Feager, Summit’s
former Art Division publisher and the co-founder
of Nex t St ep Med i a. Article
appears on page 12.
WHERE HA S STEVE
A DDI B E E N?
It seems as if one day
about 10 years ago that
St ev e A d d i just wasn’t
around anymore where we
were used to seeing him
and hearing of him. This
superstar of the art gallery
business at its height in the
’80s and ’90s, a publisher,
and online entrepreneur
had disappeared, or so it
seemed. But now he is
back on the scene—not that
he ever left, he just segued
into a different part of the
vast arena that is the art
world. Our exclusive article
begins on page 32.
MARVEL’S HEROES AS
FINE ART
BLAZING SURFS
ECONOMIC WAVES
As the owner with his wife
Marcia of both a publishing
company, Blazing
Publications, and a
printmaking company,
Blazing Editions, Alan
Blazar has a unique perspective on the art business—and how it is faring
today. Full article
begins on page 20.
With the upcoming release
of films featuring Marvel
Comics’ characters, such
as Iron Man, Spider-Man,
and Captain America,
publisher and gallery
Every Picture Tells A
Story is publishing fine art
prints and new art that
“respects and enhances
the classic comic characters.” For the full article,
go to page 26.
Animazing Gallery’s new location in New York’s SoHo district.
GALLERIES DISCUSS
LOANS, CASH FLOW
While financial experts and the media alike are debating
whether the recession is in the process of ending, gallery
owners are busy maneuvering around the changing economic
landscape. Some are finding that getting creative with how
they manage cash flow and acquire product is the key
to keeping their business
afloat. Due to the personal
nature of discussing finances with gallery owners, we felt that giving
them anonymity would
allow them to speak more
freely about their own
struggles. The creativity of
retailers comes into play
as they do business with
artists and publishers.
One gallery owner mentioned that he has been
“working hard to keep
inventory lean and pushing
vendors to make it easier
to buy small quantities quiMatthew Thomas now selfckly at competitive prices.”
publishing. Story page 14.
continued on page 12
VIVIAN–USE ALL
THE TOOLS YOU
HAVE TO SELL!
Facts about products are
important to the selling
process, but emotional
factors are key. Turn to
Vivian’s Voice, page 28.
VOLUME XIV
ISSUE 7
INSIDE THIS ISSUE
DEPARTMENTS
ARTISTS & PUBLISHER
RS
Pagee 8
FRAMIN
NG
Paagee 28
NEW DIRECTION
NS
Paagee 32
CALENDAR
Paagee 36
NEW DIMEN
NSION
NS
Paagee 38
NEW ART
Paagee 41
GALLERY L IGHTS
S
Paagee 42
Blazing Surfs
Economic Waves
Marvel’s Heroes
As Fine Art
Vivian’s Voice:
Frameshop Tips
Alan Blazar, owner of Blazing
Publications and Blazing Editions, discusses how the publishing side has been
profitable, while the printing
arm feels the economic pinch.
Santa Monica, CA-based
Every Picture Tells A Story
has been chosen by Marvel
Comics to publish fine art
prints from the Marvel
archives and to create new art.
In this month’s column, Vivian
Kistler stresses the importance of using all the tools at
your disposal to sell, and how
to include an emotional aspect into the sales process.
Page 20
Page 26
Page 28
New Directions:
Steve Addi
Calendar:
Upcoming Events
New Dimensions:
Darida
Steve Addi is back on the
scene once again as an artist
in his own right having
segued his career into a
varied and different part of
the art world.
Among the industry events
taking place, check out our
listing of some of the nine or
more art fairs taking place in
the Miami, Miami Beach area
in December.
Darida recognizes that it is his
obligation as an artist to communicate the most pressing
social and ethical issues of
today through his artwork in
order to stimulate dialogue.
Page 32
Page 36
Page 38
OPEN EDITION
N PRINTS
S
Paagee 43
SECONDARY MARKET
Paagee 44
CLAS
SSIFIED
DS
Pag e 45
A DVERTISER INDEX
Paagee 46
Artwork featured
is “ Winter Sky”
by Anne Packard from
Blazing Publications.
Turn to page 20.
ART WORLD NEWS
PAGE 5
IN OUR OPINION
YOU MIGHT HAVE
LOST YOUR ROAD
MAP, BUT DON’T
LOSE YOUR NERVE
the worst, the logic is that the
fall of 2009 could only improve.
Therefore, it is time to switch
out of survival mode and begin
to plan for a better fall season.
I
The conviction to be successful is the first ingredient in
the recipe of making a profitable fall season. In part, it is a
decision to leave the past behind and start the rebuilding
process of the business, and
emotionally and monetarily invest in the future. Sure some
of the existing assets will be
leveraged, but the core of each
business’ recovery will be selling new work in new ways. Old
inventory that takes up key
wall space carries a cost. In
general, if something wasn’t
sold over the last few years,
the odds of it being sold now
are very remote. So, by tying
up prime retail space with unmovable product, the business
significantly draws down on the
power of its recovery. Business owners need to carefully
select the elements of their
plan that will grow their
business. But most importantly, they need to believe in
themselves.
f you’re still standing and
reading this article, the
good news is that the
worst of the pain from the recession may be behind us.
Collectively, the industry is a
bit battered and bruised from
the rough economy that has
been buffeting galleries and
frameshops for well over two
years and has left many of
the remaining professionals
in the business weak and
disorientated.
“Survival” has been the battle cry for many as they reduced staff, cut overhead, and
held inventory. Each day required the utmost focus while
long-term planning essentially
amounted to figuring out
what’s for dinner that night.
Folks have been living in the
moment. Now, things are not
only “less worse” than they
have recently been, but they
seem to be changing for the
better. Uniformly, art dealers
and framers contend that nothing could rival the depths of the
fall season in 2008. By virtue
of last year being the worst of
John Haffey
Publisher
ARTWORLDNEWS.COM
INDEPENDENT
UNBIASED
EXPERIENCED
LEADERSHIP
ARTWORLDNEWS.COM RANKED BY
GOOGLE AS ART INDUSTRY’S BEST
PAGE 6
A RT W ORLD N EWS
Editor in Chh ief
Managing Editor
Production Manager
Editor at Large
Columnn ist
Co ntributing Writers
Publisher
Associatee Publisher
Information Technologg ist
Sarah Seamark
sseamark@optonline.net
Koleen Kaffan
kkaffan@optonline.net
Sue Bonaveentura
awnimage@optonline.net
Jo Yanow-Schwartz
Todd Bingham
mo@tbfa.com
Vivv ian Kistll er
Julie Macdonall d
w ogrockk i
Jim Now
Sylviia Tiersten
John Villl ani
John Haffey
jwhaffey@aol.com
Brooks Maale
jbmale@aol.com
Joe Garr della
Editorial Advisory Board
Phillip Gevik, Gallery Phillip, Don Mills, Ontario, Canada
Steven Hartman, The Contessa Gallery, Cleveland, OH
Philii p M. Janes, Arts Exclusive Inc., Simsbury, CT
Heidi Leigh, Animazing Gallery, SoHo, NY
Ruthh -Ann Thorn, Exclusive Collections Gallery, San Diego, CA
ADVERTISING SALES INFORMATION
Eastern U.S. & International
Midwest & West Coast
John Haffey, Publisher
Phone (203) 854-8566
Fax (203) 854-8569
jwhaffey@aol.com
Brooks Male, Associate Publisher
Phone (847) 705-6519
Fax (847) 776-8542
jbmale@aol.com
Art World News (Volume XIV, Number 7) ISSN 1525 1772 is published 10 times a year by
Wellspring Communications, Inc.: 143 Rowayton Avenue, Rowayton, CT 06853.
Phone (203) 854-8566 • Fax (203) 854-8569; To order additional copies or back issues
e-mail: jbmale@aol.com or fax to (847) 776-8542. Please indicate which month and year you
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All rights reserved. No part of this publication may be reproduced or transmitted in any form or
by any means, electronic or mechanical, including photography, recording, or any information
storage and retrieval system, without permission, in writing, from the publisher.
ART WORLL D NEWS
The Art of Dr. Seuss
For almost ten years, Theodor Seuss Geisel,
a.k.a. Dr. Seuss, has been the number one selling
artist in galleries across the country. Dr. Seuss
has proved to be not only a best seller, but also
the number one traffic builder for any gallery
location.
Meet new collectors, create new
relationships and let one of the world’s most
powerful icons build your business. That’s the
power of Dr. Seuss. Call us today for details on
this prized collection.
™ & © 2009 Dr. Seuss Enterprises, L.P.
All Rights Reserved.
C H A S E A RT C O M PA N I E S
3176 MACARTHUR BLVD NORTHBROOK, IL 60062
TOLL FREE 888 2CHASE1 WWW.DRSEUSSART.COM
ARTISTS & PUBLISHERS
LeRoy Neiman’s Olympic Art
For the first time since
1984, sports artist LeRoy
Neiman has created a
U.S. Olympic image.
“Vancouver Skier,” created for the 2010 Winter Olympics in Vancouver, will be available as two different
posters, one full bleed
with just the USA five
ring logo, shown, and
the other with a border
bearing the title of the
piece. A small quantity
will be signed by the
artist and they will retail
for $150. Unsigned
posters sell for $50.
Proceeds support the “Vancouver Skier” by LeRoy
U.S. Olympic team. For Neiman, official Olympic artist.
more information, call
Fine Art Ltd., official licensee of the U.S. Olympic Committee. Call (636) 537-1500 or go to: www.fineartlimited.com.
Acme Archives Debuts M Kungl
Acme Archives Limited, located in Burbank, CA, has
signed artist Mike Kungl
and releases a collection
of Star Wars-inspired limited
edition work. Published as
giclées on paper and canvas
in editions from 25 to 200,
the first three images released feature the artist’s
vintage style and were
unveiled at the 2009 ComicCon International event, held
recently in San Diego. Retail
prices range from $175 to
$1,250. Telephone Acme
Archives Ltd. at (818) 2521500 for further information,
or go to the company’s
website located at: www.
acmearchives.com.
PAGE 8
“Defend and Protect” by
M Kungl is a giclée on paper
measuring 24 by 36 inches
in an edition of 100 available
from Acme Archives Ltd.
Chen’s Vancouver 2010 Olympic Art
“Vancouver Snowfall” by Alexander Chen.
Alexander Chen, whose work is represented by Tom Binder
Fine Arts/Alexander’s World, Santa Monica, CA, is an
official artist of the 2010 Winter Olympic Games in
Vancouver with his “Vancouver Snowfall.” The edition
of 2010 with a 23 3/4- by 15 3/4-inch image retails for
$495; posters for $20. Proceeds from sales benefit the
U.S. Olympic team. Call Fine Art Ltd., Chesterfield, MO,
official licensee of the U.S. Olympic Committee, at (636)
537-1500, or visit: www.fineartlimited.com; or call Tom
Binder at (800) 332-4278, visit: www.alexanderchen.com.
Wild Apple Signs David Allen Sibley
Wild Apple, located in Woodstock, VT, has
signed
bird
artist
David
Allen Sibley to
release his images as posters
retailing from
$12.50 to $17.
Sibley is known
for his field
guides, numerous magazine
articles, as well
as books including The Na- “American Robin” by David Allen Sibley.
tional Audobon
Society’s The Sibley Guide to Birds. For further information,
telephone (802) 457-3003 or go to: www.wildapple.com.
ART WO
ORLD NEWS
A&P
Capparelli’s Art for Gwyneth Paltrow Butters Gallery Celebrates 21 Years
Sports artist and
educator
Tony
Capparelli presented
Hollywood star and
lifestyle advocate
Gwyneth Paltrow
with an original
watercolor at a
celebration of the
actress’ recognition at this year’s
Children of the
City gala in New
York. The event
was hosted by Actress Gwyneth Paltrow with sports
ABC TV person- artist and educator Tony Capparelli.
ality Bill Evans
this past summer. Capparelli created the watercolor entitled
“A View from Talavera de la Reina” as a ‘thank you’ for Ms.
Paltrow’s support of the gala and a tribute to her love of
Spain. Visit: www.SportsArtTV.com or call (201) 501-8642.
Think Before You Pink!
ArtHaus gallerists James
Bacchi and Annette Schutz
present a benefit for “Think
Before You Pink,” a project of
Breast Cancer Action that
has been launched in response to the growing concern about the overwhelming
number of pink ribbon products sold in the name of
breast cancer. The non-profit
Think Before You Pink calls
for more accountability by
companies that take part in
breast cancer fundraising,
and to encourage consumers
to ask critical questions about
pink ribbon promotions. Bay
Area and New York artists are
participating in the show at The ArtHaus poster for
ArtHaus, San Francisco. Visit “Think Before You Pink.”
the gallery at: www.arthaus-sf
.com, or visit the charity at: www.thinkbeforeyoupink.org.
PAGE 10
Butters
G a l l e r y,
Portland,
OR, held an
Anniversary
Group Exhibition to celebrate 21
years
in
business.
Gallery coowner Jef- Gallery owners Jeffrey Butters, center and
fery Butters, Carolyn Butters are pictured with Portland
along with mayor Sam Adams during the opening event.
44
other
artists, such as Larry Brown, Margaret Evangeline, John de
Wit, and William Lepore, displayed their art during the event.
Mr. Butters credits impeccable customer service and a
strong roster of artists as the main reasons the gallery has
been around for 21 years. “As a gallery owner, I would say
that clients value our very high level of service and approachability as one of the most enticing things about collecting
from us.” Call (503) 248-9378, www.buttersgallery.com.
Art and High-End Fashion on Display
Connecticut-based
artist Amber Maida recently had her mixed
media paintings chosen as part of the
12th annual Art to the
Avenue exhibit held
by the Greenwich
Arts Council. The program featured the
work of local artists,
displayed in window
displays and throughout the showrooms of
various retailers, including Richard’s of Amber Maida’s mixed media artwork
Greenwich in which is displayed in the Richard’s of
Maida’s work was Greenwich storefront window.
shown. The event
opened with a gala street festival turning Greenwich Avenue
into a strolling art gallery. Call the artist’s Naugatuck, CT,
studio at (203) 278-3434 or visit: www.ambermaida.com.
ART WO
ORLD NEWS
WILLI KISSMER
stehender halbakt
BRONZE, 2009
HEIGHT INCLUDING PEDESTAL, 55 CM
EDITION 49
BEHR-THYSSEN LTD.
165 HUDSON STREET, NEW YORK NEW YORK 10013
TEL. 212 431-7459 800 314-1845 FAX 212 925-2550
WWW.BEHR-THYSSEN.COM
BEHR-THYSSEN@HOTMAIL.COM
A RTEXPO A CQUIRED B Y
REDWOOD MEDIA L L C
A ND DECOR EXPO
PURCHA SED B Y
NEXT STEP MEDIA
THE ISSUE OF LOANS, CASH FLOW
Su m m i t
CLEVELAND—S
B u s i n es s Med i a has sold its
Art Group. A r t ex p o and
Dec o r Ex p o , along with three
trade magazines were sold to
Art Acquisitions LLC on July
31. In a second transaction
that day, Artexpo was sold to
Red w o o d Med i a Gr o u p , a
new company formed by
Er i c Sm i t h , formerly vice
president of the Art Group,
and Robert Reeder, an Internet enterprise pioneer in the
art industry; and Decor Expo
and the magazines, Art
Business News, Decor, and
Volume were sold to
K i m Feag er, Summit’s
former Art Division publisher
and the co-founder of
Nex t St ep Med i a.
Galleries that we spoke with
are reluctant to get back
into the cycle of relying
on credit from the government and/or banks to stay
afloat. Many fear the unsteadiness of the economy
and the small print hidden
in contracts.
Artexpo returns to New York
in a new location at Pier 94
from March 25 to 28, 2010.
Currently in the planning
stages, Artexpo will feature
exhibiting publishers and galleries, as well as the popular
SOLO show of emerging, independent artists.
Decor Expo will be reintroduced in 2010 by Next Step
Media. “Our mission is to
breathe new life into the event
and make it the best possible
experience,” says show
director Kim Klatt.
In an earlier deal, Art Miami
LLC acquired Art Miami from
Summit Business Media.
Art Miami takes place
December 2–6.
For details on Artexpo, call
Eric Smith at (216) 225-0962
or: www.artexponew
york.com. For Decor Expo,
call (314) 824-5512; and for
Art Miami, call Nick Korniloff
at (561) 626-9942 or visit:
www.art-miami.com.
PAGE 12
continued from page 1
SBA Loans
SBA loan). The 7(a) program
itself provides capital for a
variety of purposes, such
as construction, maintenance, and supplies for a
small business.
Bank Loans
When it comes to obtaining a loan from a bank,
gallery owners are walking
on eggshells while also
working hard to maintain
The SBA, founded in good relationships that al1953 as an independent ready exist. Much of this reagency of the federal gov- luctance and uncertainty in
ernment, has changed dra- the banks, is that retailers
matically over the years, but no longer feel that they
the main objective remains can rely on them for support.
A study conducted in —to aid and protect small In business, and in the
June of this year by The Na- businesses in order to help personal lives of many peotional Small Business Asso- them become a competitive ple, banks have quickly
ciation
become the
(NSBA), a
“bad guys”
nonprofit
between govmemberernment bailship organiouts
and
z a t i o n
drastic reducrepresenttions
in
ing
small
credit. One
companies
gallery owner
and entrewe talked to
preneurs in
feels
that
state and
personal refederal polisponsibility
cies,
replays a big
ports that
role and is
nearly four
more imporin 10 smalltant now than
business
ever before.
o w n e r s
“I have had a
polled said Ford Smith’s “True Meaning,” a giclée on canvas measuring
wonderful rethey are not 60 by 48 inches from Ford Smith Fine Art, Roswell, GA.
lationship
able to get
with my bank
the financing they need to enterprise. The government and act responsibly about
run their business—up from hopes that the program will paying back the line. For
December 2008.
assist in strengthening the now I feel good about the
bank.”
nation’s overall economy.
Statistics like this indicate
how increasingly difficult it
Another owner states
The American Recovery
has been for retailers to get and Reinvestment Act, aka that their bank loan allows
financing. But as the econ- the Stimulus Bill, was signed them to maintain a comfortomy begins to show signs into law in February of this able level of cash, along
of recovery, retailers are year, granting $730 million to with the business’ American
also gaining confidence.
go towards the elimination of Express card. “I only use
fees on SBA loans. The Act the card as needed to
According to the govern- is also designed to increase make material purchases
ment-run Small Business the government guarantee when I am confident the
Association (SBA), from on some loans up to 90%.
job will be paid in time to
February 17 to July 10,
pay the Amex bill,” he says.
2009, more than 700
(To learn more about the “Today, unlike years past,
lenders had not made a 7(a) Small Business Association,
continued on page 14
loan (the most common visit: www.sba.gov.)
ART WORLD NEWS
S
A RTIST MATTHEW
THOMA S FORMS
PUB L ISHING COMPA NY
CREDIT AND LOANS
continued from page 12
I work very hard to not
incur interest costs. That,
combined with excellent
credit with all of my vendors,
has given me some creative
ways to use time to manage
my cash flow.”
HARLEM, NY—Artist
Mat t h ew Th o m as , whose
work is a celebration of cultural diversity, has established
his own publishing company
and is releasing his first limited edition prints. Thomas
has a multi-faceted background in the arts having
worked as an illustrator for
Hallmark Cards and also
studied film and video which
resulted in a film he made
showing at the Sundance
Film Festival.
A few years ago he took a trip
to Africa where he had a
dream about painting. He decided to follow that dream and
began to learn the old craft of
painting from the 1500s all
the way up to the Impressionist movement. Now he devotes himself to painting full
time. Among his new releases
is “Overload,” shown, a giclée
on canvas, 40- by 48-inch
image, with a time-limited
edition size, retailing for
$1,800; a 20- by 24-inch for
$600, and a 10- by 12-inch for
$400. Shown on page 1 is
“My Career Was My Excuse,”
9 by 19 inches, time limited
edition, retailing for $430. His
oil paintings, ranging from 18
by 24 to 72 by 108 inches sell
for $4,000 to $10,000. Call
(410) 916-2451, e-mail:
MF1000@gmail.com, or visit:
www.matthewthomasart.com.
PAGE 14
Those that have maintained their good standing
with banks, are able to reap
the benefits available even if
they may be less than previously offered. One owner
contemplates whether or
not to spend the cash that is
on-hand to pay off their business loan entirely and then
approach their bank to open
a line of credit. “Because we
have an excellent history
with them,” she says, “they
are more than willing to work
with me. I have not decided
how I want to play this one
yet because I am comfortable having the cash onhand and it is more secure
than a line of credit that
could be taken away should
things get more difficult.”
There are still some
gallery owners pursuing government and bank loans in
order to refinance part, or
all, of their existing debt.
But fears arise from factors
like reductions in credit lines
that business owners once
relied on, becoming the
norm. Those that have taken
the plunge suggest that the
best way to benefit from
such programs is to have an
open dialogue with the creditor and make sure that
payments are allowed in
installments.
The Publisher,
Gallery
Relationship
Publishers are working
hard to get new art onto
gallery showroom floors.
“We are helping to offset
the cost of ads featuring the
artists that we represent,”
Ruth-Ann Thorn of Crown
Thorn Publishing with three
San Diego galleries says,
“thereby driving potential
collectors to the gallery.
We also continue to keep
coming out with new print
releases.”
As such, gallery owners
are taking advantage of
client relationships. Everyone is trying to help everyone else with flexible terms,
temporarily reduced rates,
and prices to help everyone
get by.”
Unfortunately, because of
the economy, many retailers
have closed, but those still
standing are able to benefit
from what remains and are
gearing up for the future. Retailers in general ring up the
largest portion of their annual
sales
during
the
holidays.
Now is the
time to be
proactive and
place orders
for the season, but without financing,
retailers may
find it difficult
to stock their
showrooms.
Ms. Thorn
notes that of
the galleries
her company
works with,
those
that
stay active
are seeing
the greatest
benefits.
galCharles Fazzino’s “Get Your Kicks... Route “The
66,” a 3-D serigraph from Museum Editions leries that are
doing
well
Ltd., located in New Rochelle, NY.
continue to
perks offered by publishers market, do shows, call on
and
distributors.
Julie clients, keep their inventory
Maner, director of business fresh, and basically conduct
affairs for Museum Editions business as if there is not an
Ltd., New Rochelle, NY, economic downturn. They
says that managing cash have cut back in places that
flow for the galleries that do not effect their client’s
carry the work of Charles perception of the gallery’s
Fazzino, starts with the rela- success.”
tionships formed along the
Many in the industry tout
way. “Right now, in every industry, it is a matter of give the need to keep their existand take. To some extent ing clients because it is six
the strength of your busi- to 10 times more expensive
ness is based on the
continued on page 16
strength of your vendor and
ART WORLD NEWS
S
INTERNATIONA L POSTER
GA L L ERY CEL EB RATES
15TH A NNIVERSA RY WITH
VINTAGE POSTER EXHIB IT
BOSTON—When the
In t er n at i o n al Po s t er Gal l er y
opened its summer exhibition
“Italian Poster Masterpieces
Revisited,” many confluences
came together to make the
show a fun and successful
event on several levels.
“The show really garnered a
lot of media attention, and
was written up by the Financial Times,” says Jim Lapides
who opened the gallery on
Newbury Street 15 years ago.
At the same time, Boston’s
Museum of Fine Arts held an
exhibit, “Titian, Tintoretto,
Veronese,” that brought people interested in Italian art into
Boston—and one of the
gallery’s specialties is vintage
Italian posters. “Would we
have done better a couple of
years ago, yes. But the show
made sales, attracted a great
deal of attention, and was an
opportunity for people to
enjoy rarely seen masterpieces.” Shown is “Dream
Waltz,” 1910, by Leopoldo
Metlicovitz. Call (617) 3750076 or visit the website:
www.internationalposter.com.
PAGE 16
CREDIT AND LOANS
continued from page 14
to develop new ones. Ms.
Maner agrees with that theory and stresses that it is
also important to work on
the day-to-day running of
the business, instead of
trying to break into new, experimental projects. “Don’t
take any big chances, but
don’t stop pushing and marketing, and doing the things
that are the foundation for
your success.
“Keep
communicating
with clients, engage them
with interesting new artwork
and interesting events. Pay
attention to them, even if
they aren’t buying right now.
In fact, pay more attention to
them now than you ever
have before.
When they
are ready to
buy again,
you
want
them coming back to
you and not
going elsewhere.”
out there to be had and
those who do it well and do
it smart will survive and be
ready to ride the next wave.
Take better care of your customers now than you ever
have and they will remember
it forever. Win them today
and they will be your customer for life.”
Publishers and galleries
alike have tightened their
belts. Some gallery owners
are being frugal when it
comes to getting new work
onto their showroom floors.
One owner waited for collectors to come to her with requests.
“We have stopped buying
inventory unless it is preselected by our clients. This
is not something new for
thing is sold and because of
that, publishers continue to
trust me to do the right
thing.”
A gallery owner in New
York City recently held
three successful exhibitions
that featured artwork obtained through consignment
from three different publishers to much success. The
owner made it a priority
to pay each publisher immediately.
At Crown Thorn Publishing Ruth-Ann and her husband James feel that as
publishers, one way to control costs is to only print
what is needed. “We are always adjusting our business
model to reflect the sales
coming in,” she says. “We
Another
g a l l e r y
owner has
attributed
old
fash- “Blue Note” by Michael Flohr is published by Crown Thorn Publishing, San
ioned rules Diego, CA, as a giclée on canvas in an edition of 195 with an image measuring
of business 36 by 18 inches. The limited edition print retails for $1,600.
for why his
shop has not felt the effects us, I have had arrangements have made reductions and
of the poor economy. “Work for a number of years, since increases where needed
hard to keep a positive atti- shortly after 9/11, with many based on sales.”
tude. Especially in the face of of my suppliers to let me
Cristi Smith, co-owner of
your customers. Never let have art on consignment.
them see you sweat, as they They are happy to have publisher Ford Smith Fine
say. Keep your gallery clean their merchandise out in Art, and two retail gallery
and welcoming. Make the front of my clients and locations (Roswell, GA, and
small and inexpensive up- not on their warehouse Santa Fe, NM), adds, “You
begin to evaluate business
dates during some of the shelves.”
expenses and determine
down time. When everyone
is promoting diversification, it
But taking full responsibil- whether they are truly necis vitally important to not get ity for the work in a gallery essary, a luxury, or even
too distracted and lose sight owner’s possession is vital. superfluous. Everyone in our
of your core business. There “We are very careful to pay
continued on page 18
is art and framing business immediately when someART WORLD NEWS
S
GA MMA ONE FINE A RT
PRINTMA K ER NOW
OFFERS NEW
DIGITA L SERVICE
Ga m m a On e
NEW YORK—G
Co n v er s i o n s In c .
announces that “technology
has finally caught up to our
patented lighting system and
we are now able to capture
original art digitally, as well
as on film.”
This fine art printer in
business 25 years and whose
clients include major artists,
both art and book publishers,
museums and galleries, is
known for its patented
lighting system for photographing original art. Now
Phase One, supplier of digital
camera backs, has come out
with a digital back that will
work with Gamma One’s
lighting system.
Greg Ortega, president and
owner, observes, “Now we
can offer the same quality results in digital as we can in
transparency.” This, he believes, will encourage more
art publishers to seek the
services of Gamma One because it is less expensive to
make a digital file than a
transparency. “When the only
reason is to make a reproduction, then they don’t need to
pay for the extra step of
making a transparency,” he
explains. Mr. Ortega adds that
there are still advantages for
artists or anyone else to have
a transparency made of their
work as a color corrected
record.
Among Gamma One’s
clients are MoMA, The
Pushkin and Hermitage
Museums in Russia; The
National Gallery, Chuck
Close, Richard Serra, and
LeRoy Neiman. Call (212)
925-5778 for information
or go to the website: www.
gammaoneconversions.com.
PAGE 18
PAL FRIED’S LEGACY LIVES ON
Amongst the dark clouds of
the recession, that hopefully
now are dispersing, a bright
note has emerged of an increased interest in the paintings of deceased artists.
“It is almost like a scenario of ‘back to the future,’” says Vicki Arnot, coowner with her husband
Peter of Herbert Arnot Inc.,
of New York City, representative of the oil paintings of
other half in his native
Budapest, painted a wide
gamut of imagery from the
Spanish fandango dancers
with their castanets, for
which he is known, to
scenes of Paris and Venice
or where ever he traveled,
wild horses of Arabia, to ballerinas and nudes.
Herbert Arnot Inc. has
been representing Fried’s
work for over 50 years. At
one time, when he
lived in New York
City, he would deliver his oil paintings
in person to the
Arnots’ 57th Street
showroom via a limousine service for
which he charged
the company! Tired
of paying for the
limousine, Herbert
Arnot, the third genPal Fried’s “Rodeo,” 30 by 24 inches. eration to run the
company, bought
more than 200 artists, many Fried a Cadillac so he could
of them deceased. Mrs. drive his paintings over himArnot notes that, consider- self. But still the artist contining the intrinsic value of ued to hire a limo service,
these paintings, paticularly Mrs. Arnot recalls.
those of Hungarian artist
Pal Fried, (1893-1976), their
She and Peter Arnot are
prices are affordable in the fourth generation to run
today’s economic climate. the company, and she gives
Fried, who lived half the year kudos to their daughter
in New York City and the Nicole for the extensive catCREDIT AND LOANS
continued from page 16
company has a renewed respect for the bottom line and
are motivated to do their part
to drive sales while saving
money where they can.” Ms.
Smith extols the importance
of common sense business
practices. “We view our financials as a simple math
equation—make more money
than we spend. We’ve increased the focus on sales
while reducing some overhead.” She believes that now
is the time to focus on what
is most important. “As a business owner, I am more ‘in the
trenches’ with regard to sales
and operations, and not quite
as focused on growth and
marketing for now,” she says.
“Every day presents new opportunities and challenges,
and more than ever I want
to meet them first-hand. I
believe because of this,
we’re doing a good job of
“Jamaican Girl in Yellow
Dress,” 24 by 30 inches.
aloguing she has carried out
of the vast inventory of deceased artists’ work owned
by Herbert Arnot Inc. which
can now be promoted. For
details, call (212) 245-8287,
e-mail: arnotart@aol.com or
visit: www.arnotart.com.
“Bolero,” 24 by 30 inches.
staying aloft and ensuring
that our day-to-day business
is healthy. When this cycle
passes, we’ll be stronger for
it. As the saying goes, ‘everything floats when the tide is
high.’ But in times like these,
you discover who and what
has been most effective, invaluable, and productive and
you build on that while getting
rid of what’s not.”
Koleen Kaffan is Managing
Editor of Art World News.
ART WORLD NEWS
S
The Art of a
Champion...
“Pride of the Yankees...Again”
featuring Derek Jeter.
The
Studio
of
Tony
Capparelli
Artist Tony Capparelli is pictured with
actress Gwyneth Paltrow.
“A View from Talavara de la
Reina” created for Gwyneth
Paltrow and her love of Spain.
Tony Capparelli was recently
commissioned by the NJ Devils to
honor Mike ‘Doc’ Emrick.
“Lasting a Lifetime,” an oil on
canvas depicting a New York
Rangers Stanley Cup win.
“Big Blue Afternoon” by Tony Capparelli
depicts New York’s Giants Stadium.
Galleries are
finding that
sports art
is a means to
sell their way
out of the
recession.
Tony's versatility
and mastery of
style allows
galleries to sell
to collectors at
every level.
The Tony Capparelli Studio
201.501.8649
www.sportsarttv.com
GREENPOINT GA L L ERY
WA L K GIVES B OOST TO
L OCA L ECONOMY
GREENPOINT, NY—Located
in the Hamptons, the
Gr een p o i n t Gal l er y Wal k,
now in its third year, brought
in some 150 attendees recently to the village’s business district, giving a boost
to the eight participating
galleries, as well as local
restaurants and retailers.
Co-founded by Caroline
Waloski, owner of Si r en s ’
So n g Gal l er y , and Joyce
deCordova, co-owner of
d eCo r d o v a Gal l er y , the
Walk’s mission is to bring
cultural tourism to the North
Fork. “Even in this poor
economy we had a very good
turnout,” Ms. Waloski says.
The other participating
galleries are Gal l er y M,
Th e So u t h St r eet Gal l er y
an d Fr am er s , Wi n t er Har b o r
Gal l er y , Ter r en c e J o y c e
Gallery, Greenpoint Art
and Design, and Studio E
Gallery. Each gallery presented a featured artist exhibition and provided attendees
with a map pinpointing the
locations of participating galleries. The Walk takes place
on the third Saturday of each
month from June to November. Recognizing the benefit
of the Walks, area restaurants
and retailers have sponsored
the event, along with the Village of Greenpoint Business
Improvement District (BID).
“They see it as a vital element
to tourism,” Ms. Waloski says.
“It is important to the local
economy to bring visitors who
are willing to spend on a great
meal and upscale lodgings.
The organizers of the Walk
also received a matching
grant from New York State
Bureau of Tourism for the first
time this year. To learn more
about the Greenpoint Gallery
Walk, telephone (631) 4771021 or visit: www.greenpoint
gallerywalk.com.
PAGE 20
BLAZING SURFS ECONOMIC WAVES
by Sarah Seamark
As the owner with his wife
Marcia of both a publishing
company, Blazing Publications, and a printmaking
company, Blazing Editions,
Alan Blazar has a unique
perspective on the art business—and how it is faring
today.
gone up but interest rates
were so low they bought the
buys a framed print for
$2,800 that fills his wall,
For now, as it has been
for the past several years,
Blazing Publications is the
profit center while Blazing
Editions has experienced no
growth as publishing companies feel the pinch.
“I have been putting my
personal attention into Blazing Publications because it is
profitable,” says Mr. Blazar
who is known for his expertise in giclée printmaking. He
founded Blazing Editions 10
years ago and, earlier on,
Blazing Publications, representative of Erica Hopper,
Anne Packard, Marc Whitney and more.
Alan Blazar, owner of Blazing Publications and Blazing
Editions, with Anne Packard’s “Storm Watch.” The print is
published and printed by Blazing as a giclée on canvas in
an edition of 295 with a 50- by 40-inch image and as a
deluxe edition of 12 with a 60- by 48-inch image.
‘McMansion’ with its big
walls, but they didn’t have the
budget for originals. “The
husband, all puffed up, would
take his wife into a gallery
stays within his budget, and
makes him look like a big
shot. So the housing bust
has affected the print market.
We think it will come back to
Mr. Blazar sees the fallout
in the economy as the reason for the less than robust
demand from publishing
companies for his printmaking services. “It is the middle market, our cornerstone,
that has been hit the hardest—the upper middle class
and the lower upper class.
These were the print buyers.
Whether it is a doctor or a
store owner, everyone I talk
to, their business is off and
they are pulling back on personal spending.
“We benefited from the
housing boom—these people bought furniture and art.
Even though some didn’t deserve their mortgages, they
helped fuel the print market
with their ‘McMansions.’
Their salaries may not have
Erica Hopper’s “My Time” is an embellished canvas edition
of 75 with a 55- by 45-inch image retailing for $2,750.
and ask for big art for his big
walls. When shown an original for $35,000 he says he
can’t afford it. Instead, he
some regard. But will it be as
fruitful? I don’t know.”
continued on page 22
ART WORLD NEWS
S
Marc Whitney
"Mixing Intimacy with the Eternal"
B LAZING P UBLICATIONS
F INE A RT P RINTMAKING & P UBLISHING
401.885.4329
WWW.BLAZING.COM
GA L L ERY B ERGEL L I
PRESENTS THE NEW
WORK OF B RYN CRA IG
Gal l er y
LARKSPUR, CA—G
B er g el l i is presenting new oil
paintings by B r y n Cr ai g from
September 25 to October 30,
with an opening reception on
September 25 from 5 to 7 p.m.
The Pennsylvania-born artist
paints street scenes of local
haunts around Marin County
taking the viewer on a nostalgic journey. “I try to portray a
warm cozy feeling simply because I am attracted to such
a place—a moment—and I
like to convey that to others,”
says the artist. “I like to ‘walk
into’ my painting, have a seat,
and put my feet up. Whether
my subject is the corner of a
room or a long view of a city
street, there will be something
inviting that makes me want
to go there.” Call the gallery
at (415) 945-9454 or go to:
www.bergelli.com.
ANNUAL PRINT FAIR TO BE
HELD NOVEMBER 5–8
NEW YORK—The Annual
Print Fair, held at the Seventh Regiment Armory at
Park Avenue and 67th Street,
takes place November 5–8
and feature more than 80 exhibitors. For details, call the
International Fine Print Dealers Association at (212) 6746095, www.printfair.com or go
to: www.sanfordsmith.com.
PAGE 22
BLAZING
continued from page 20
And we have the gallery network.”
Mr. Blazar is selling an increasing number of originals
through Blazing Publications.
That being said, he is still
selling “exponentially” more
prints than originals, although not the quantity he
was accustomed to selling
two years ago. It was a
Tuesday afternoon when I interviewed Mr. Blazar and by
then he had sold 40 prints
and no originals yet for the
week through Blazing Publications. He works with
about 75 galleries in North
America from “big organizations to little Mom & Pops.”
In Canada, he sells mostly
through Gallery 133 in
Toronto. Overseas, he sells
into the U.K. through Lavanta Galleria of London,
England. Approximately 95%
of Blazing Publications’ business is to galleries with 5%
to designers.
Over the years, Mr. Blazar
has carved out a niche in the
The company has an
arrangement with Deljou Art
Group that mostly sells the
prints to the interior design
community. At one time, Mr.
Blazar dabbled in the poster
market. But the idea did not
go over well with either his
artists or the galleries, and
he probably won’t do that
again. “My top three artists
consider themselves to be
fine artists and are very reluctant to do posters or ancillary products.
“I thought we could get
market exposure and as a
result get calls for the originals. Instead, we got negative feedback. It is difficult to
have it both ways—fine art
and licensing. Neither do I
think as a publisher that you
can sell to the public, to galleries, and to cruise ships
and make it work. I think you
have to pick a type of venue
and concentrate on that.
ney as he is new and there is
a big demand. Prints are published in editions of 75, 50,
or 25, and range on average
in price from $900 to $4,500.
Anne Packard’s “Winter Sky” is a canvas edition of 50 with
a 60- by 37-inch image retailing for $2,850 and a deluxe
canvas edition of 10, 78 by 48 inches, that sells for $3,850.
limited edition print market
for Blazing Publications by
“becoming less decorative
and more sophisticated.”
With times as they are, he is
concentrating 90% of his
marketing dollars on his
three top artists, Hopper,
Other artists represented by
Blazing Publications include
Paul James, Steve Alpert,
Domine Ragosta, and Pat
Lambrecht Hould, as well as
Marc and Alan Blazar. Marc,
a travel photographer, is
Alan’s brother. Alan himself
“Quiet Afternoon” by Marc Whitney is a canvas edition of
75 with a 40- by 32-inch image that sells for $1,600.
Packard, and Whitney “because our marketing efforts
have to be more targeted.”
This year he plans to release
six editions by Hopper, four
by Packard and 10 by Whit-
is a fine art photographer,
“but I don’t push me. Anyone who wants my work,
that is O.K.”
continued on page 24
ART WORLD NEWS
S
MA RK HOPK INS DEB UTS
L INE OF ONE-OF-A -K IND
SCUL PTURA L WORK S
Mar k
LOVELAND, CO—M
Ho p k i n s , long known for his
bronze limited edition sculptures, has branched out into a
new venture creating one-ofa-kind sculptural works that
are, at the same time, priced
to be affordable. His new floral and wildlife pieces are designed to be both delicate and
colorful. Recommended retail
prices start at $150. Shown is
“Bird with Flowers/Study 2,” a
bronze on marble base measuring 7 by 11 by 6 inches and
retailing for $975. Telephone
(800) 678-6564 or go to the
website: www.markhopkins
sculpture.com.
BLAZING
continued from page 22
scenic coastal town of East
Greenwich, RI.
Mr. Blazar describes himself as a photographer by
trade who has been making
prints for over 40 years,
since he was 13. He has
made most every kind of
print—silkscreens, offset
lithos, stone lithographs, and
the giclées for which Blazing
Editions is known. He prides
himself on his understanding
of color theory and artists’
nuances.
The company, considered
one of the foremost giclée
printmakers, attracts business from fine art publishers
nationwide. “All giclées,”
says Mr. Blazar, “are not
created equal. At one time
there was a bad spin on giclées, and I said, ‘Don’t
blame the medium, it is the
printmaker.’ They come in all
different price brackets and
you get what you pay for.”
The difference, he says, is
not in the equipment but in
On the printmaking side
of the business, Mr. Blazar is
one of the pioneers. Under
the banner of Blazing Graphics, he was making Iris prints
in the late ’80s. But the fine
art printing, namely the
Irises, was only a small part
of the operation that employed 100 workers and
published annual reports for
Fortune 500 companies and
was also an ad agency, its
customers including GE,
Hasbro, and JC Penney.
LINDA JONES
ENTERPRISES INC.
IS ON THE MOVE
“At a young age I had a
big ego. I wanted to do annual reports and advertising
for the biggest companies in
the world. But when you
have done your fifteenth report, the panache wears off.
I became disillusioned with
the commercial world and I
also got tired of managing
people.”
TUSTIN, CA—Linda Jones
Enterprises Inc., representative of the art of legendary
film director and creator
Chuck Jones, has moved
from Irvine, CA, to Tustin.
The new address is:
3065 Edinger Avenue,
Tustin, CA, 92780. The tollfree phone number remains
(800) 660-7791 or visit the
website: www.lje.com. For
Robert Patrick, director of
marketing and wholesale,
e-mail: rpatrick@lje.com.
Mr. Blazar sold everything
except for the fine art
division, which he kept. He
bought a couple of Iris
printers and began to run
the much smaller operation
of Blazing Editions, which
has never done any commercial work, only fine art
printing. His entire focus
is on giclée printing, although he does contract out
lithography. The company,
with 6,500 square feet of
space, is located in the
PAGE 24
has a lot of texture, so
we embellish her pieces.
We use techniques with
Packard’s prints which make
people think that they are
embellished but they are
not. We enhance the brushstrokes so the print looks
three-dimensional. People
touch them because they
think they are going to feel
the ridges in the brushstrokes but, of course, they
don’t!”
Most importantly, Blazing
Editions spends as much as
10 to 20 man hours per print
adjusting colors, “whatever it is, and
I think it
shows in the
end
product.” Among
those
that
Blazing Editions prints
for are Hessam, Thomas
Arvid, Mystic
Seaport, and
Greenwich
Workshop.
Everything is
done
inhouse from
the
image
capture
to
varnish. However, in Mr.
“The Robe” by Marc Whitney is a canvas
B l a z a r ’s
edition of 75, 24 by 32 inches ($950).
words, the
print comthe skill and experience of pany has taken the recesthe printmaker. With inferior sion “really hard because a
printing, the color may not lot of publishers are hurtbe faithful to that of the orig- ing.” The number of his eminal painting, the nuances of ployees is down from 10 to
the artist are probably not three. However, he continthere, and the materials ues to believe that giclées
could be questionable.
are very viable and that the
market will come back to
“People look at our gi- some extent.
clées and say they look just
like the originals.” And that
To reach Blazing Publicais just what Mr. Blazar wants tions and Blazing Editions,
to hear. “I believe that a lim- phone (401) 885-4329 or
ited edition should mimic the visit the website located at:
art. For instance, Hopper www.blazing.com.
ART WORLD NEWS
S
L A RSON-J UHL A IDS THE
MA NCHESTER STATE
FOREST HA B ITAT
RESTORATION PROJ ECT
NORCROSS, GA—In
conjunction with its Gl o b al
ReL eaf initiative, L ar s o n J u h l is the sole contributor to
the Manchester State
Forest Habitat Restoration
project taking place in South
Carolina. This project will
restore a native forest by
planting 6,000 longleaf
pines and native hardwoods
while other areas of the
Manchester State Forest will
be extensively managed for
native grasses critical to
grassland birds. Bird species
that would be helped
include: prairie warbler,
field sparrow, and Eastern
meadowlark. The Manchester
State Forest Habitat
Restoration Project is one
of four similar Larson-Juhl
Global ReLeaf projects, all
taking place in 2009, across
the United States. LarsonJuhl has funded the planting
of more than 250,000 trees in
Global ReLeaf ecosystem
restoration projects within the
U.S. and around the world
since 1991.
MARVEL’S HEROES AS FINE ART
Spider-Man, Iron Man, XMen, and many more of
Marvel Comics’ superheroes are entering a new
universe of the fine art world
with the formation of Marvel
ArtWorks and the launch of
a new line of limited edition
prints.
Every Picture Tells A Story,
a Santa Monica, CA, publisher and gallery, has been
chosen by Marvel Comics to
publish fine art prints from
the Marvel archives and to
create new art “that respects
and enhances” the classic
Marvel characters. Lee
Cohen, owner of Every Picture Tells A Story, sees these
fine art prints as a way for
galleries to bring in new customers, particularly in light
of Marvel’s upcoming film
releases.
Iron Man II, starring
Robert Downey Jr., is
scheduled to open in movie
theaters next spring. A Captain America movie is also
planned for release in 2010,
and Spider-Man in 2011,
with more major motion pictures over the next three to
five years.
The Global ReLeaf program
was created to educate and
take action to improve the
global environment. Its
parent organization is
American Forests which has
planted more than 25 million
trees made possible by
projects, such as LarsonJuhl’s Global ReLeaf.
To learn more about
Larson-Juhl and its Global
ReLeaf initiative, telephone
(800) 221-4123, (770) 2795297, or visit the company’s
website located at:
www.larsonjuhl.com.
PAGE 26
“Fantastic Four” by Jack
Kirby, giclée on canvas, edition of 70, 30 by 48 ($850).
franchises that had not been
seen in galleries before—and
people loved to see the images. Similarly, Spider-Man,
Iron Man, and Captain America will, I think, be enjoyed by
mainstream galleries.” In
fact, at the beginning of
September it was announced
that Disney plans to acquire
ownership of Marvel, including its more than 5,000
characters.
“Iron Man” by Joe Quesada,
a giclée on paper, edition of
100, 20 by 28 inches ($325),
and a giclée on canvas, edition of 10, 30 by 39 ($950).
A limited edition print
portfolio will be made available to galleries in advance
of each movie’s opening.
Artists include contemporary
illustrators Joe Quesada and
Gabrielle Dell’Otto, and the
art of the late Jack Kirby, affectionately known by comic
book aficionados as “the
King.” Among the first nine
releases from Marvel ArtWorks are classic Fantastic
Four and Captain America
images from Marvel’s history by Kirby and new images of Iron Man and the
Silver Surfer by Quesada
and Dell’Otto. Many of the
editions are limited to only
70—celebrating 70 years of
Marvel Comics.
Says Mr. Cohen, “What
you have here are highly recognizeable characters and
terrific artists who are known
in the illustration field—and
galleries have an opportunity,
I believe, to bring new customers into the fold. I equate
it in some ways to when Disney and Dr. Seuss first came
into fine art galleries. They
were really recognizeable
Every Picture Tells A
Story has been creating and
publishing fine art for over
20 years, working with such
artists of the fantasy world
as Maurice Sendak, Ray
Harryhausen, and the Bros.
Hildebrandt. “We believe
“Spider-Man” by Glen Orbik,
giclée on paper, edition of
100, 16 by 20 inches ($325).
the art of Marvel Comics
has never been visualized in
quite the way we see it,”
says Mr. Cohen. This is actually the first time Marvel
art has been seen in a fine
art format.
For more information on
the prints, phone Michelle
Smart at (310) 451-2700,
e-mail: michelle@marvelart
works.com or visit the websites: www.marvelartworks
.com or go to the website:
www.everypicture.com.
ART WORLD NEWS
S
Every Picture Tells A Story... presents
ARTWORKS
For the first time ever fine art giclée prints of
the greatest SUPERHEROES of all time!
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L A R GE R P R OF I L E S ,
UPDATES WEB SITE WITH
H I GH R E S I M A GE S
Fr am er i c a
YAPHANK, NY—F
has added B o c el l i , a bright
gold with traces of black
overlay scratch antiquing
finish to its larger profiles.
Part of the company’s Vintage
Collection, Bocelli is available
in the 205 profile measuring
3 1/2 inches and featuring
a sloping back and curved
front, and the 206 profile
measuring 3 3/8 inches
featuring a curved design
with side scoop.
The profile additions were
created in response to customer demand and made to
coordinate with today’s artwork and interior decor styles.
In related company news,
Framerica has added new
and updated high resolution
images available for
download on its website:
www.framerica.com. With
more than 2,500 images, the
site has been revamped to
include all the newest product
offerings suitable for catalogues and brochures.
For further information,
telephone the company
at (800) 372-6422 or visit
Framerica’s website located
at: www.framerica.com.
PAGE 28
Vivian’s Voice
Use All the Tools
At Your Disposal
To Sell!
I have one of those reprints
of an old Sears, Roebuck
Catalogue
from 1902.
It is fun to
flip through
it
every
once in a
while, looking at the
clothing, furniture, and
other products that were
stylish a century ago. The
Sears catalogue was a Godsend for those living in rural
communities and small
towns where a very limited
selection of retail merchandise was available.
The number and range of
products in the catalogue is
amazing. Decades later, they
took advantage of that reputation with their “Sears has
Everything” slogan, but in
1902 the slogan was simply
“Cheapest Supply House on
Earth.”
In those days, the flowery
language of advertising was
beginning to take hold, but
for many products in the
Sears catalogue, descriptions were surprisingly blunt
and straightforward. Sure,
they would say something
was fine, swell, or elegant,
but otherwise there was just
a description in tiny print
next to an illustration of a
product.
Advertising in print, on the
radio, and eventually television and the Internet gradually became more slick and
savvy. The most common
and popular advertising
method ever invented is still
often the best: Just rave
about your product! Tell us
about its wonderful qualities—and feel free to use
extravagant adjectives.
As industrialization provided an explosion of products in the marketplace,
advertisers learned to use
comparison, touting features
that distinguished a product
from that of its competitor’s.
The physical similarities between one item and another
are sometimes small, but
skilled salespeople then and
now worked hard to con-
which a harried woman was
transported to a soothing,
peaceful world by entering a
tub of water enhanced with
Calgon. The fact is: Calgon
bath products will cleanse
and perfume your skin. The
selling point is: Calgon will
give you a moment of personal luxury. And this is what
has become the favorite approach to selling products
for the home or personal
needs. When selling a recliner, it is not just a chair
that leans back—it is a concept of comfort and a part of
creating a home that invites
relaxation. A dining room set
is not a table and a
few chairs, it is an
ensemble that provides a gracious
arena for hosting a
meal shared with family and friends.
All of these advertising concepts come
into play when we sell
art and framing. Except for art collectors
(who represent a very
small segment of the
art-buying population),
most customers intend to display the art
©1969 Crown Publishers and framing they purPictured is a reprint of the1902
chase from us in
Sears, Roebuck Catalogue when the their home or office.
flowery language of advertising and Whether a sculpture,
promotion was just in its infancy.
painting, or a family
photo, it becomes part
vince consumers that the of the decor experienced by
differences are significant. the owner and anyone else
Today’s consumers want who enters their space. In
much more than the facts, short—it is personal. Our
even if they sound great. customers are accustomed
There are usually numerous to the style of selling they
versions available of every see in the media, so use all
product. Facts about the of the tools at your disposal.
product are important, but
emotional factors are the
Facts about the product:
key. A lot of us still remem- know lots about the art you
ber the old “Calgon, take
continued on page 30
me away!” commercials in
ART WORLD NEWS
S
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DECOR MOUL DING
DEB UTS SILVERA DO
IT’S ART & FRAMING MONTH!
This year it is more important
than ever for art and framing
retailers to participate in October’s National Art and
Framing Month. Given the
challenging retail environment, it is vital that galleries
and custom frameshops promote their stores, says industry educator Vivian
Kistler, founder of the Na-
tional Art and Framing Month
which marks its 12th anniversary this year.
VIVIAN’S VOICE
continued from page 28
factor in your selling style:
How well a product satisfies
the customer’s goal. Some
want to impress people with
sell, including how it was
made, and information about
the artist.
Comparisons? Compare
originals to reproductions,
compare
one
printing
method to another (such as
giclée with offset printing). If
you sell canvas transfers,
talk about how favorably
they compare to original
paintings.
And emotion? Art generally has emotion as part of
its nature—it is playful, or
dramatic, or bold, or frantic,
or peaceful, etc. Helping
clients to see this life in the
art is not phony unless you
really get carried away—the
purchase of a painting will
not usually really change
one’s life.
HAUPPAUGE, NY—Decor
Moulding & Supply presents
Silverado, a line of moulding
featuring brushed metals and
made using green materials
such as recycled polystyrene
and using earth-friendly technology in its manufacturing.
Featuring five finishes:
brushed steel, brushed
pewter, stainless steel, black
brushed, and cappucino the
line has matching or contrasting black and silver lips.
Call (800) 937-1055 or go
to: www.decormoulding.com.
PAGE 30
Encouraging clients to feel
a connection with the art
they purchase is a comfortable idea for many people
today. Art speaks to us. This
has always been understood
by art enthusiasts, but was
sometimes treated as silly
affectation by the masses.
Today, many consumers
want everything they buy to
“talk” to them!
There are bonus points for
including one other emotional
Posters, postcards, counter cards, and articles with
marketing ideas, along with
special framing treatments
are available free for downloading at the website:
www.artandframingmonth.
com. You still have time to
plan an open house to show
off your framing. If you can’t
have an open house, decorate your windows and walls
with displays explaining custom framing or different
types of art. Participate in
what ever way you choose,
and join the celebration of
framing!
goal, and reassure the buyer
that the it is being achieved.
By the way, Sears, Roebuck
& Co. in 1902 sold framed
art. Here is
the description for a rural
scene showing a farm
couple on a
country road,
leading a pair
of
yoked
oxen: “For
$1.85 we furnish
this
handsome
colored artograph picture,
o u t s i d e
measurement 30x44
This calm, gentle landscape, entitled
inches, size
“Abstract Horizon V” by Ethan Harper, is
of
picture
given a hint of formality by a muted silver
2 0 x 3 4
frame from Roma Moulding. Emotional
i n c h e s .
qualities are selling features that a
Complete
salesperson can emphasize. This landscape with heavy
promotes a soothing, relaxing ambience and frame
and
the framing is dignified but not stuffy, for
glass,
the
those creating a conservative atmosphere.
equal of pictures that sell
their home; others want to in the finest art stores in
say “this is me—an expres- cities at greatly advanced
sion of who I am.”
prices.”
Others like to follow the
trends, and feel good when
their home reflects currently
popular themes.
By means of conversation
with the customer, good
salespeople figure out the
Vivian Kistler is a Certified
Picture Framer in the U.S.,
a Guild Commended Framer
in the U.K., and she is
a Senior Chairholder of
the Color Marketing Group.
E-mail: Vivian@viviankistler
.com, call (330) 836-2619.
ART WORLD NEWS
S
®
Wine art
e
from the
wine
y!
country
A Moment of Reflection
Christensen’s watercolor
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All images copyrighted 2009 Eric Christensen
NEW DIRECTIONS
WHERE HAS STEVE ADDI BEEN?
by Sarah Seamark
It seems as if one day about
10 years ago that Steve
Addi just wasn’t around any
more where we were used
to seeing him and hearing of
him. This superstar of the
art gallery business at its
height in the ’80s and ’90s,
a publisher, and online entrepreneur who founded
GalleryRow.com had disappeared, or so it seemed.
But now he is back on the
scene—not that he ever
left, he just segued into a
different part of the vast
arena that is the art world.
Mr. Addi has become an accomplished artist in his own
right, working in metal and
glass. His studio, originally
in Reno, is now in Paso
Robles, CA. He also operates Artscape Productions,
a website that promotes his
own art, as well as that of
other artists through video
and sound, and he is artist
in residence at Dragonfly
Sculpture Gardens, Paso
Robles, CA, a joint venture
with Dale Evers in art and
wine tasting in a beautifully
landscaped setting.
Earlier in his career, as
the owner and founder of
Addi Galleries, Mr. Addi at
one time operated eight
gallery locations with 60 employees, and represented
over 1,000 artists. In 2004,
he arranged for Glenn
Harte, manager of Addi Galleries in Maui, HI, to assume
PAGE 32
Hawaii including its signature gallery on Maui’s celebrated Front Street.
Steve Addi with his “Crescent Moons,” a privately
commissioned 12- by 14-foot stainless steel sculpture.
the lease for that gallery
and that was when Mr. Addi
completed his exit of the
gallery business. “Glenn
Harte ran with the ball when
I wanted to get out of the
business,” recalls Mr. Addi.
He went on to establish Higgins Harte International Galleries with three locations in
“After 27 years of operating Addi Galleries, high
rents and overhead became
a huge stress on the business and a new model presented itself in the form of
GalleryRow.com. I saw the
traditional brick-and-mortar
gallery model as being antiquated and inefficient because of the huge overhead.
So I was always advocating
a leaner more efficient way
of selling art—and that was
through the Internet. After
9/11 (when the art business
faltered) “it was too much
for that level of operation.
We had a lot of employees,
a corporate headquarters—
plus the galleries. I realized
that I didn’t want to do this
anymore. I wanted to return
to a simpler life in the art
business—and that is when
I slowly transitioned out of
Addi Gallery, Addi Publishing, and GalleryRow.
At heart, Steve Addi has
always been an artist. It is
just that he is also one of
the rare ones that excel in
business. “In my youth I
took a lot of art in school. I
had a passion for it,” he
says. “When I ran the galleries my mission was to
promote other artists—so I
only focused on that and not
on my own art. As I phased
Steve Addi’s “Red Flamingo” exhibited at Nevada Museum
of Art in Reno. The metal sculpture is 8 feet tall, 2 feet wide.
continued on page 34
ART WO
ORLD NEWS
S
NEW DIRECTIONS
STEVE ADDI
continued from page 32
master glass artist Dale Chi- projects such as touring
huly and located north of gallery and museum exSeattle in Stanwood, WA, hibits. Masters in Glass also
out of the galleries I was he learned kiln casting—like has an important educadrawn back into my artistic the lost wax process of tional component. “They are
pattern.” But he knew he making bronze sculpture but really cutting edge glass
had to go
u s i n g blowers,” observes Mr.
back
to
m o l t e n Addi. “We try to push the
school
to
glass
in- envelope and create things
learn differstead
of that have not been done beent
medibronze to fore. So there is a lot of colums if he
pour into the laboration—we help each
was to sucmould. He other. And a marketing arm
ceed as an
also learned promotes the work.”
artist.
He
the techniwas particu- “Contempo” is a fine art 15- by calities of
Mr. Addi recognizes that
larly inter- 15-inch glass platter made by
glass fusing. as an artist he is on the fast
ested
in Steve Addi from “recycled”
“At
the track. Only a few years out
o u t d o o r glass for his Green Art Project. P i l c h u c k of welding school he has remetal sculpG l a s s ceived several private and
ture, examples of which he School I met a lot of very tal- corporate commissions for
had seen in California and ented glass blowers from his stainless steel sculpon his travels. He signed up around the country. We tures. He attributes the
for a Welding for Art class at formed an organization in speed of his success to his
TMCC in Reno, NV. When 2004 called Masters in background in marketing
he graduated he immedi- Glass to promote Pilchuck and to his contacts in the art
ately started creating his artists.” They still get to- world, made over many
own sculpture. A couple of gether and work on glass years. “I had an advantage
years later
over many
he
began
artists benoticing
cause of my
glass from
history and I
the Pilchuck
also went to
G l a s s
some very
School that
important
his friends
schools.” At
were showone time he
ing. “I really
attended
love glass,”
Haystack
says
Mr.
Mountain
Addi. “So I
School of
decided
I
Crafts
in
wanted to
M a i n e
learn more
where
he
about it and
learned
enrolled at
b l a c k Pilchuck.”
smithing
At
the
which took
s c h o o l , Steve Addi at work in his metal studio at Dragonfly Sculpture his metal art
founded by Gardens creating a stainless steel sculpture entitled “Equus.” to a new
PAGE 34
“Transitions” by Steve Addi
is a stainless steel sculpture measuring 5 feet tall
and 26 inches wide.
level. “I was serious enough
to take the time to go to
good schools and be around
serious artists. And I know
what to do to get my work
out there.”
As a glass artist and
metal sculptor, Steve Addi
says it goes in phases as to
which medium he is working
in. Currently it is metal because his large one-of-akind outdoor stainless steel
sculptures are getting noticed and commissions are
coming in. The commissions
are mostly from private collcontinued on page 35
ART WO
ORLD NEWS
S
STEVE ADDI
continued from page 34
ectors although he created
several public art installations
for the City of Reno’s redevelopment zone. “And that is
my income, as well as sales
of my glass at gallery shows
of Masters in Glass.” The
roster of shows and exhibits
of Addi’s work is impressive.
His glass art was recently
shown alongside that of Chihuly at Elisabeth Doyle
Gallery in Lahaina, HI, and he
has been featured at Higgins
Harte International, as well as
museums including Ft. Lauderdale Museum of Art and
the Nevada Museum of Art.
Artscape
Productions
Quite recently, in 2007,
Mr. Addi formed Artscape
Productions, a website that
initially focused on his own
stainless steel and glass art,
together with that of the
Masters in Glass. Later two
more divisions were established, one for Marketing
and the other for Metal Design and Fabrication. On the
marketing side, he began
making videos and sound
recordings of himself at
work in his studio and putting that on YouTube. This
service is now being offered
to other artists and artist
representatives
through
Artscape Productions’ marketing division. “So now I
am videoing important
pieces of art as they are
being made. I send my colA RT WORLD NEWS
have some
really powerful tools that
we
didn’t
have before.
If I still had
Addi
Galleries,
I
would put all
of my artists
on YouTube,
first introducing them
and
then
showing
them
at
work. It is
not about
static photos
any
more. I beSteve Addi’s “Star Gazer” photographed at lieve everynight with the moon visible through the
thing
is
steel ring. The 14-foot tall sculpture is on
going to be
exhibition at Dragonfly Sculpture Gardens.
about video
in future. It
lectors a link and they can tells the story in a much
watch me at work. Today we more powerful way.”
Dragonfly Sculpture Gardens in Paso Robles, CA, where
Dale Evers and Steve Addi are creating the sculpture garden and opening a wine tasting gallery featuring the best
of local vineyards. Shown is Evers’ sculpture titled “Pear.”
Relating to the Artscape
Metal Design and Fabrication
division, Mr. Addi also is its
lead designer. His studio specializes in designing and creating architectural elements
for residential and commercial use. Mr. Addi reviews the
look, feel, and requirements
of a project and then makes
design recommendations,
sketches or models for customers. Artscape works with
general contractors to bring
all projects to final completion
within city and county specs
or codes.
Green Art
Project
One aspect of his new
career of which Mr. Addi is
particularly proud is The
Green Art Project that he
founded in 2004. When he
was a student at the
Pilchuck Glass School he
met glass artist Alex Johnson who, in Mr. Addi’s
words, “is an artist guru
who can make anything
from any material.” Together they worked on making new glass sculptures
and platters out of broken
glass, and that is how The
Green Art Project was born.
The two artists were at
work in a hot shop when
they noticed the interesting
colors of the broken glass
that was strewn around the
floor of the studio. And they
decided to make something
of them. “We were not the
continued on page 36
PAGE 355
CALENDAR
September 14–17: Las
Vegas Market. World Market Center, Las Vegas. Visit
the website for information
at: www.lasvegasmarket.
com or call (888) 962-7469.
October 17–22: International Home Furnishings
Market, High Point, NC.
Call (336) 888-3700 or visit
the website located at:
www.ihfc.com.
ers Association. Telephone
(212) 674-6095 or visit:
www.printfair.com or go to:
www.sanfordsmith.com.
November 12–15: The
Boston International Fine
Art Show, Cyclorama,
Boston. Fusco & Four/Ventures, LLC. Call (617) 3630405 for more details, or:
www.fineartboston.com.
October 22–26: Toronto
International Art Fair, Metro
Toronto Convention Centre.
Produced by MMPI Canada.
Phone (604) 730-2065 or
visit: www.TIAFAIR.com.
December
2–6: Art
Miami, The Art Miami Pavilion, Miami Midtown Arts
District between NE 32 and
NE 31. Art Miami LLC. Call
(561) 626-9942 or visit:
www.art-miami.com.
November 5–8: Annual
Print Fair, Seventh Regiment Armory at Park Ave.
and 67th St., New York. International Fine Print Deal-
December 2–6: RED
DOT Fair, Wynwood Art
District, NE 32nd St. and
NE 1st Ave. Miami. Call
(917) 273-8621 for details
STEVE ADDI
continued from page 35
studios.” Hot shops consume a huge amount of energy when the furnaces run
24 hours a day to keep the
glass at 2,200 degrees F. Because of the high cost of
doing business, glass blowing
studios have been closing—
something that Mr. Addi tries
to help the owners avoid by
educating them on more efficient methods of operation.
first to do this, but we were
the first to run with it. We go
to artists’ studios, collect
their broken glass, make new
glass objects, and call it a collaboration. That is how the
Green Art Project works.”
Mr. Addi points out that about
25% of glass blown in a hot
shop doesn’t make it to completion. “A lot of vases don’t
make it because they are so
big and heavy and temperature-sensitive. So we have
been going around and picking up this glass and making
new glass art, as well as educating studios on more efficient ways to operate their
PAGE 36
To draw public attention to
the project, Mr. Addi has
created a traveling exhibition
of “recycled” glass entitled
“Shattered.” Through an educational video and display
of recycled art glass, the
museum and gallery show
presents how one “Green”
or: www.reddotfair.com.
December 2–6: Aqua Art
Miami, Aqua Wynwood,
Miami, FL. Telephone (206)
399-5506, e-mail: aqua09@
aquaartmiami.com or go to:
www.aquaartmiami.com.
December 2–6: INK
Miami, Suites of Dorchester, 1850 Collins Ave.,
Miami Beach, FL. For information, visit the website:
www.inkartfair.com.
December 3–6: Art Basel
Miami Beach, Miami Beach
Convention Center, Miami
Beach, FL. For details, call
(305) 674-1292, e-mail:
floridaoffice@artbasel.com
or visit: www.artbasel.com.
December 3–6: PULSE
Miami, The Ice Palace, 1400
method of recycling can give
back while reducing the carbon footprint of a process
that has been an energyintensive medium. Galleries
that are interested in hosting
the exhibit should contact
Artscape Productions. (Contact info is at end of article.)
Meanwhile, Mr. Addi is
currently artist in residence at
sculptor Dale Evers’ Studio in
Paso Robles where the two
artists are creating Dragonfly
Sculpture Gardens that will
feature outdoor sculpture in a
beautifully landscaped setting
and a wine tasting gallery offering the best from local
vineyards. The grand opening
is planned for next spring.
North Miami Ave., Miami.
For further information, call
(212) 255-2327 or visit:
www.pulse-art.com.
December 3–6: New Art
Dealers Alliance, Deauville
Beach Resort, 6701 Collins
Ave., Miami Beach, FL.
Phone (212) 594-0883 or:
www.newartdealers.org.
December 3–6: Verge
Art Fair Miami, Collins Ave.
between 17th and 18th
Sts., Miami Beach, FL.
Workman Global Associates. Call (312) 612-2254 or
visit: www.vergeartfair.com.
December 3–6: Fountain
MIAMI, 2505 North Miami
Ave., Miami. Phone (917)
650-3760 or (917) 2928865 or visit the website:
www.fountainexhibit.com.
Says Mr. Addi, “I see art
as a way of tapping into a
higher consciousness, as
man is the only earthly being
who creates as a way to
communicate and express.
Promoting this mindset has
been a goal of most of my
life. Humans have lived only
a period of time on our five
billion year old planet. Our
legacy will be our libraries
and our art that survive the
sands of time.”
Steve Addi’s glass retails
from $300 to $2,500 and
sculpture from $2,500 to
$60,000. Call him at (775)
232-6888, e-mail: sdaent@
gmail.com or visit: www.
ArtscapeProductions.com.
ART WO
ORLD NEWS
S
4IMESARETOUGHBUTARTIS
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This, as well as our other books & CDs on art gallery sales training, is produced in association with
NEW DIMENSIONS
DARIDA, PIONEER AND SOCIAL ACTIVIST
by Sarah Seamark
Alexandru Darida recognizes
it as his obligation as an artist
to communicate the most
pressing social and ethical
issues of today through his
artwork in order to stimulate
dialogue on those subjects
that touch on the future of
mankind in the 20th century.
sculpture with its clean
lines, painted colors, and
shadows to heighten emotion, he intends to tap into
the pure energy beneath the
surface of his subject.
He points to the words of
Constantin Brâncuşi, a pioneer of modern art from
Darida’s homeland of Romania, who said, “What is real
is not the external form, but
the essence of
things...It is impossible for anyone to explore
anything essentially real by imitating its exterior
surface.”
Darida tackles such controversial issues as stem
cell research,
renewable
energy sources,
and man’s place
in relation to nature. “Artists
should explore
these subjects
because we are
“More
and
like a barometer
more people,”
and, through our
observes Darida,
art, reflect a cer“are looking for
tain era. We
simplicity
behave to be very
cause the essensensitive to
ce of things is
what is going on
not in external
around us and
form but rather
express our Alexandru Darida.
the inner entimes in the form
ergy.” Very recently this
of art,” he says.
artist, known for his multiOne of his newest sculp- layered contemporary abtures addresses stem cell stract paintings, turned his
research. “The answer to a hand to sculpting.
whole new secret will be revealed soon that will change
He sees a correlation bethe human condition be- tween the message he
cause so many illnesses will seeks to convey and the
have the potential to be medium of the art form.
cured,” he observes.
Hence he chose acrylic because it is transparent just
By presenting his dis- as you can see through the
course on stem cell re- many layers of transparent
search as an acrylic glazes that he applies to his
PAGE 38
hope, and
joy with fear,
grief,
and
death. “It is
the tension
of these opposing emotions, when
they are realized in the
sculpture or
painting,
that creates
the
real
energy.” By
reducing the
shape
of
his acrylic
“Stem Cell Research: Just as in stem cell
sculptures
research, the colorless sphere, the stem
to pristine,
cell, overlooks the variations of its potenelegant, poltial.” Alexandru Darida’s acrylic sculpture
ished lines
measures 16 by 18 by 5 inches.
and curves
paintings. “It represents a he strives to reach the
seamless integration of my very essence of the
art,” he says. In both primal form. “Through simprocesses he alludes to the plicity you enter into the
conflicting emotions of love, real sense of things,” he
explains.
Referring to
the influence
of h i s i d o l
Brâncuşi
(1876–1957),
D a r i d a
notes that
the sculptor
left Romania
for
Paris
in order to
socialize
with
the
likes
of
“Energy Vortex: The eye is drawn to the
Mondrian,
cynosure of this whirlpool of color and texture, this energy vortex, as if by some uncontinued
seen force or reflexive action.” Darida’s
on page 40
painting measures 40 by 30 inches.
ART WO
ORLD NEWS
S
NEW DIMENSIONS
DARIDA
continued from page 38
Picasso, and others of the
avant garde. There he studied under Rodin before realizing that no one can
develop in the shadow of a
big tree, and went off on his
own to develop minimalist
geometric abstractions.
Darida
acknowledges
also the influence of Calder,
resulting in a combination of
simplicity from Brâncuşi and
sophistication from Calder
in his work. For instance, in
Darida’s “Stem Cell Research” sculpture, the colorless sphere representing
the stem cell overlooks the
crescent-shaped body of
the sculpture as if the door
to a medical breakthrough is
partially opened.
The artist recognizes and
appreciates the support of
his publisher, Masterpiece
Publishing, in encouraging
him to explore new frontiers.
“They give me the opportunity to work with new ideas
and I think this is extremely
important because people
are increasingly interested in
having sculpture in their art
collections that is very contemporary and minimalist
with everything reduced to
its essence. They nurture
this type of art because it
represents the future.”
Darida uses stained glass
pigments to paint his sculptures in rich saturated
tones, with the reds evoking
warmth and timelessness.
PAGE 40
technique
favored by
post modernists. The
color—or
absence of
c o l o r —
shape and
meaning of
his work all
has its roots
in a certain
universal energy.
This force
runs through all of
D a r i d a ’s
work as he
now extends
his earlier
artistic ex“New Life: Colors, shades, and shapes
plorations of
move to transparency and back again as
man and nanew life progresses through its dynamic
cycle.” Darida’s acrylic sculpture measures ture to the
hot issues of
16 by 22 by 4 1/2 inches.
the environHe employs this method ment, global warming, and
also in two-dimensional green energy. He sees the
work, over-painting his subjects as interlinked with
acrylics on canvas with stem cell research in that
stained glass pigments, a the quality of the future of
mankind, indeed all of
life on earth,
is at stake
on
these
fronts.
In
the
process of
addressing
powerful
philosophies
and ideals on
“Windows of the Soul: Abstract panels of
such topics
light and shadow, color and texture, such
he
seeks
are the windows of the soul.” Alexandru
through his
Darida’s painting measures 40 by 30 inches. artwork to
create a buzz and encourage
dialogue. Over the years,
Darida has explored music,
too, as a part of the human
condition. His wife Mariana,
an opera singer, is a continuous inspiration for his translations of sound into visual art.
He sees New Age music
as related to the cosmic energy that he seeks to tap into
in his artwork, its synthesized harmonies connected
with nature, inspired by clean
waters and the wooded
countryside. “This music of
the planets speaks to our
souls and gives us peace
with ourselves and with our
surroundings.”
In Darida’s mind it is all
inter-related—music, nature,
and the frontiers of medical
and scientific research—
each link in the artist’s chain
of thought expressed in
the form of his paintings
and sculptures. His approach could be likened
to that of Picasso’s seamless transition from one
style, medium, and subject
to another.
For Darida, the progression of his artwork represents his personal journey
as a recorder of history in
the making. As he says, “I
paint my everyday diary.”
Darida’s original paintings
and sculptures retail for
$3,000 to $20,000. To
reach Masterpiece Publishing, phone (800) 795-9278
or visit the website: www.
masterpiecepublishing.com.
ART WO
ORLD NEWS
S
NEW ART
Nude Reflections
Smart Publishing, Ft. Lauderdale, FL, introduces Isaac Maimon’s “Nude Reflections” as a serigraph on masonite, canvas, and paper, measuring 36 by 24 inches. The masonite
and canvas prints are in an edition of 100 ($1,400), and
paper is in an edition of 250 ($700). Telephone (954) 7465750 for more details, or visit: www.smart-publishing.com.
Enlightenment
Eric Christensen Fine
Art & Editions, San
Jose, CA,
presents
“Enlightenment” by
Eric Christensen as
an original
watercolor
measuring
21 1/2 by
27 inches.
Retail price
available
upon
request. For
more
details, phone
(408) 445-1314 or go to: www.ericchristensenart.com.
Marie qui se Cherche
Chalk and
Ve r m i l i o n
Fine Arts,
Greenwich,
CT, introd u c e s
“Marie qui
se cherche
( M a r i e
Looking for
Herself)” by
Phillipe
Bertho as a
serigraph on
canvas in an
edition of
185. Measuring 28 by
37 inches,
the
retail
price
is
$2,150.
Phone (800)
877-2250, (203) 869-9500 or: www.chalk-vermilion.com.
A RT WORLD NEWS
Music Pier
Thomas Charles Editions LLC, Anthem, AZ, presents
“Music Pier” by Edward Gordon as a giclée on canvas in an
edition of 395. The image size is 40 by 31 inches and the
retail price is $1,975. Telephone (623) 582-4500 for further
information, or go to: www.thomascharleseditions.net.
PAGE 411
GALLERY LIGHTS
Masterpiece Publishing’s artist Fidel Garcia, far left, is
pictured at Miranda Galleries in Laguna Beach, CA, with,
from left, director Kasey Solesbee, consultant M.J. Ford,
and gallery owner Joseph Gordon.
At The Art of Solitude located in Niskayuna, NY, is artist
David Arsenault, second from left, along with, from left, the
artist’s wife Sue Koehler-Arsenault, artist George Dirolf,
and his Mary Dirolf.
Artist René Lalonde, fourth from left, is pictured at Martin
Lawrence Galleries, Universal City, CA, with, from left,
consultant Mark Hamlett, assistant director Gail Hubley,
director Ken Lawrence, and consultant Donald Yvaska.
Artist Leah Tinari, left, celebrates the opening of her show
“Sneak Peak” held at Mixed Greens gallery in New York,
with Elyssa Shapiro, collector and producer for ABC’s
“Live with Regis and Kelly” TV show.
Pictured at Fascination Street Fine Art, Denver, are, from left,
gallery owners Aaron and Sandee LaPedis, artist Thomas Arvid,
and director Alice Crandall during a show of Arvid’s work that
included the debut of his newest release “Easy Living.”
At South Hill Gallery, Lexington, KY, a show titled “Eros
for Equus” featured the work of artist Erica Nordean, third
from left, pictured here with, from left, owners Michael
and Letha Drury and Kentucky Derby jockey E. T. Baird.
PAGE 42
ART WO
ORLD NEWS
S
OPEN EDITION PRINTS
Sun Dance
Graphics
Wild
Apple
“Waking Woman II
(green)”
by Lanie Loreth
“Pumpkin Poppies II”
by Shirley Novak
Image Size:
18" x 18"
Retail Price:
$16
Image Size:
18" x 18" or 12" x 12"
Item #:
7096C-18 or 7096C-12
802.457.3003
407.240.1091
www.sundancegraphics.com
www.wildapple.com
E-MAIL: sales@sundancegraphics.com
9580 Delegates Dr. Orlando, FL 32837
Editions
Limited
Image
Conscious
“Flora”
by Robert Ginder
POSTER
CATALOG
Available now
800.228.0928
800.532.2333
Fax: 415.626.2481
www.editionslimited.com
www.imageconscious.com
E-MAIL: customerservice@editionslimited.com
4090 Halleck Street Emeryville, CA 94608
E-MAIL: inquiries@imageconscious.com
1261 Howard St. San Francisco, CA 94103
New York
Graphic
Society
Haddad’s
Fine Arts Inc.
“Patchwork I”
by Judi Bagnato
“Arrayed in Splendor”
by Todd Williams
Image Size:
26" x 26"
Retail Price:
$36
Image Size:
18" x 24"
Paper Size:
19" x 25"
800.677.6947
800.942.3323
Fax: 714.996.4153
www.nygs.com
www.haddadsfinearts.com
E-MAIL: owen@nygs.com
129 Glover Avenue Norwalk, CT 06850
E-MAIL: cfskeen@haddadsfinearts.com
3855 E. Mira Loma Ave. Anaheim, CA 92806
ART WORLD NEWS
PAGE 43
SECONDARY MARKET
Tom Binder Fine Arts / Alexander’s World
825 Wilshire Blvd.
# 708
Santa Monica, CA 90401
Fax: (800) 870-3770
E-mail: info@artman.net
Alexander Chen
Ken Shotwell
Misha Moracha
Elaine Binder
800.332.4278
Doug Meyer Fine Art • A Secondary Market Specialist & Publisher
Doug Meyer
1775 East 34th Street
Brooklyn, NY 11234
Tel: (718) 375-8006
Fax: (718) 375-8007
E-mail:
DMFineArt@AOL.com
www.dougmeyerfineart.com
Sell, buy or trade sculpture, original paintings or limited
editions in canvas, paper or bronze. We deal in
popular artists (but not limited to): Angelo BASSO,
Charles BRAGG, Marc CHAGALL, ERTE, Tamara
de LEMPICKA, Joan MIRO, LeRoy NEIMAN, Pablo
PICASSO, Norman ROCKWELL, Helen RUNDELL,
SAHALL, Andy WARHOL and Michael YOUNG.
Quality service at the lowest price and always
in excellent condition!
www.artman.net
Featured is “Freedom of Religion” by Norman Rockwell.
Contact us for information and seductive pricing on any piece you seek!
Jane Wooster Scott
www.rareposters.com
WOOSTERSCOTT.COM
exclusive publisher of limited editions
18730 Oxnard Street,
Suite 201
Tarzana, CA 91356
Rare Posters Inc.
135 Plymouth Street, Suite 412
Brooklyn, NY 11201
www.rareposters.com or www.artwiseonline.com
Toll Free: (800) 378-8899
Overseas: (718) 788-0791
Fax: (718) 788-1491
E-mail: sales@rareposters.com
ACTIVELY BUYING AND SELLING TO GALLERIES AND MUSEUMS
Fax your list to (718) 788-1491 or E-mail to: sales@rareposters.com
THE LIFE OF RILEY is available as a 44 x 22” hand-embellished giclée on canvas.
Please contact us for a free catalog of new and secondary market editions.
(800) 597-1920 • (818) 344-0294 • E-mail: info@woosterscott.com
AJ Fine Arts Ltd.
Buffet
Frankenthaler
Indiana
Matisse
Picasso
Rosenquist
Chagall
Bacon
Dubuffet
Haring
Johns
Miro
Artists represented and searching
Christo
Dine
Basquiat
Braque
Rauschenberg
Cocteau
Thiebaud
Hockney
Le Corbusier
Leger
Motherwell
Nagel
Calder
Dufy
Warhol
Lichtenstein
Oldenberg
Stella
On-site and online appraisals, E-auction services, restoration and order fulfillment programs.
Actively pursuing E-tailers, eBay Power Sellers, auctioneers, collectors and galleries worldwide.
M. Tomchuk Fine Art / Marjorie Tomchuk
Phone: (203) 972-0137
Fax: (203) 972-3182
Web: www.MTomchuk.com
Embossings on
Handmade Paper
Etchings, Woodcuts,
Paintings,
Monotypes
from 1962
“M. Tomchuk Graphic Work”
Catalog Raisonne,
book published in 1989.
By appointment only.
PAGE 44
Shown is “ Neptune’s Path,”
a new release, edition size 100.
ORLD NEWS
ART WO
CLASSIFIEDS
AUCTION
FOR SALE
CALIFORNIA COAST
LIFESTYLE BUSINESS
OPPORTUNITY
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in beautiful California coastal
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AlanMello@
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www.elyseartstudio.com
Tel 949.766.6626
GET THE
BALL
ROLLING
Phone
(203) 854-8566
today to
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Behr-Thyssen Ltd.................................................................11
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www.behr-thyssen.com
www.larsonjuhl.com
212.431.7459
212.925.2550
800.438.5031
800.772.0225
Blazing Publications ..........................................................21
Masterpiece Publishing Inc. ................................................39
www.blazing.com
www.masterpiecepublishing.com
401.885.4329
800.795.9278
949.376.2644
Tony Capparelli ................................................................19
The Moss Portfolio................................................................4
www.sportsarttv.com
www.pbuckleymoss.com
201.501.8642
800.430.1320
804.725.3040
Chase Art Companies ..........................................................7
New York Graphic Society ..................................................43
www.drseussart.com
www.nygs.com
888.2CHASE1
800.677.6947
Columba Publishing ..........................................................33
Pease Pedestals ................................................................15
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800.999.7491
330.836.9659
847.901.4440
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Crown Thorn Publishing ......................................................17
Progressive Fine Art..............................................................9
www.crownthornpublishing.com
www.progressivefineart.com
619.895.3027
760.945.3864
800.487.1273
Digital Technology Group Inc. ............................................23
Smart Publishing ................................................................13
www.dtgweb.com
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800.681.0024
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Editions Limited..................................................................43
Sun Dance Graphics ..........................................................43
www.editionslimited.com
www.sundancegraphics.com
800.228.0928
407.240.1091
Eric Christensen Fine Art & Editions ......................................31
Matthew Thomas................................................................25
www.ericchristensenart.com
www.artistamatthewthomas.com
408.445.1314
410.916.2451
Every Picture Tells A Story ..................................................27
Todd Bingham Fine Art ......................................................37
www.marvelartworks.com
www.tbfa.com
310.451.2700
760.806.7699
Haddad’s Fine Arts Inc. ......................................................43
Wellspring Communications Custom Book Publishing ..............47
www.haddadsfinearts.com
E-mail: jwhaffey@aol.com
800.942.3323
714.996.4153
Herbert Arnot Inc. ..............................................................48
www.arnotart.com
212.245.8287
www.imageconscious.com
800.532.2333
415.626.2481
ADVERTISING SALES
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Eastern U.S. & International
John Haffey,
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PAGE 46
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West Coast Art & Frame Show ............................................29
www.wcafshow.com
Image Conscious ..............................................................43
203.854.8566
800.969.7176
Wild Apple ......................................................................43
www.wildapple.com
802.457.3003
Open Edition Prints, Page 43
Secondary Market, Page 44
Classifieds, Page 45
Art World News, (ISSN 1525 1772) USPS 17661 Volume XIV,
Number 7, is published 10 times a year by Wellspring Communications,
Inc., 143 Rowayton Ave., Rowayton, CT 06853. (Phone 203.854.8566)
(Fax 203.854.8569). Single copy price $10. Periodical postage paid
at Norwalk, CT, and additional mailing offices.
POSTMASTER: Send address changes to:
Art World News, P.O. Box 129, Rowayton, CT 06853.
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ART WORLD NEWS
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Whether to help establish the
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latest achievements of an
established Master, art books
elevate the stature and
visibility of an artist’s work.
Art books breed
collectors. Nothing
illustrates the
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an artist like a
well-written,
expertly designed
publication on the
artist’s career and
artwork. It is a tangible
representation of the
uniqueness and
worthiness of an artist.
Wellspring Communications Inc., parent company of
Art World News, is pleased to introduce its Custom
Book Publishing division to offer the trade a complete line of
editorial, design, and printing options to create elegant hardand soft-bound books. Building on our deep experience helping
artists and publishers to be more successful, we are pleased to
now offer an economical array of book options to help you sell
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created before your next gallery show, please call us today.
Art World News
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PHONE: 203.854.8566
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