The Bloomin` Texan - Texas State Florists` Association

Transcription

The
Bloomin’
Texan
June
2015
The Bloomin’ Texan | June 2015 | 1
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The Bloomin’ Texan
J U N E 2 0 1 5 | V O L U M E X X X XI | N U M B E R 6
From the
President
Integrity
“Integrity is measured by the distance between your
lips and your life.”
— Mark Sanborn
4 LAST CHANCE TO REGISTER 8EARLY
10
I am so proud of TSFA. I am most proud of the
INTEGRITY of this association
Watching great members of TSFA set up for Florescence
“Art by Invitation” was amazing. Watching our talented
judges spend hours critiquing the designs and skillfully
selecting the winners was incredible.
Isn’t it remarkable the fantastic events happening in our Floral Industry? The public
reaction to Florescence was heart-warming. That is just one of many opportunities we
are involved with.
This reaffirms the immense amount of INTEGRITY of TSFA, which reinforces my
decision to NOT ONLY BE A MEMBER, BUT AN ACTIVE, PARTICIPATING
MEMBER.
My awareness and realization of just how lucky we all are to be a part of such a
wonderful association became so clear…and inspiring. We are very fortunate, not
only to witness, but to have the opportunities to further our level of involvement and
personal growth in the industry.
Create your individual voice by being a participant, volunteer, competitor or simply
an admirer and supporter…I urge all of you to discover new ways toRIVER
joinOAKS
in the
GARDEN CLUB
community. And always remember that with INTEGRITY, you have nothing to fear,
because you have nothing to hide.
TEXAS WELCOMES THE ABSOLUTE BEST
ROSES WILL BE
ON PARADE
WIN A TRIP TO THE ROSE 11
PARADE
12
14
THANK YOU RIO ROSES
ART BY
INVITATION
14.071 Flo 2015 Bro.rd5:14.071 Flo 2015 Bro.rd5.qxp 8/22/14 10:27 AM Page 1
The word is getting out there! The ENDLESS OPPORTUNITIES of TSFA are
EXCEEDING ALL EXPECTATIONS.
Florescence 2015
Florescence
River Oaks Garden Club supports:
• Bayou Bend Collection and Gardens (MFAH)
A final thought…
In 2013, ROGC supported:
• Buffalo Bayou Partnership
People with integrity do what they say they are going to do. Others have
excuses.
• Camp Allen
• Camp for All
— Dr. Laura Schlessinger
• DePelchin Children’s Center
ILLUSIONS
• Memorial Park Conservancy
• Neuhaus Education Center
• Ronald McDonald House
April 28–29, 2015
THE OFFICIAL PUBLICATION THE
OFGARDEN
THE CLUB
TEXAS
STATE FLORISTS’ ASSOCIATION
OF HOUSTON
P.O. Box 170760 | Austin, Texas 78717 | 512.834-0361 | FAX 512.834-2150 | 800.375-0361 | www.tsfa.org | E-mail: txsfa@sbcglobal.net
TSFA BOARD STAFF
A GARDEN CLUB OF A MERICA
President Susan Weatherford Executive Director | Bloomin’ Texan Editor | Dianna Nordman AAF
M AJOR FLOWER SHOW
Immediate Past President Pam Fuller AAF TMFA Administrative Assistant | Tanner Kudela | Production | Barb Donovan
JOINTLY PRODUCED BY
First Vice President Norman Northen TMFA
Cover credit: Fiesta Rose Parade Floats
The Garden Club of Houston supports:
R IVER OAKS GARDEN CLUB
• Buffalo Bayou Partnership
Second Vice President Debbie Wright AAF TMFA
THE G ARDEN CLUB OF HOUSTON
• Houston Museum of Natural Science
AND
Retail Directors(Cockrell2015-2016
Butterfly Center) TSFA BLOOMIN’ TEXAN EDITORIAL ADVISORY BOARD
THE MUSEUM OF FINE A RTS, HOUSTON
• Houston Hospice
Elaine Carrell TMFA | Bruce McShan | Nicola Parker TMFA
Annie
Fentz-Smith
|
Dov
E.
Kupfer
AIFD
CFD
|
Robin
Martinez
AAF
TMFA
• The Museum of Fine Arts, Houston
(MFAH)
Wholesale Director Luke Harwell TMF • Rienzi
Lynn
Lary McLean AAF AIFD PFCI TMF | Elaine Nevarez | Sandy Ramirez TMFA
• The Garden Club of Houston Park
HarvestWeatherford
Grower Director Jimmy Klepac • Urban
Bridget
The Bloomin’Texan USPS 304-350.is published monthly, except for July. $8 of the annual membership dues is applied toward a subscription to The Bloomin’Texan. Located at 9004-C Anderson Mill Rd., Austin,TX 78729. Periodicals Postage Paid at Austin,Texas and at additional mailing offices.
Opinions expressed in this publication do not necessarily reflect official policy of the Texas State Florists’ Association. POSTMASTER: Send address changes to The Bloomin’Texan, P.O. Box 170760, Austin,TX 78717.
Texas Welcomes
the Absolute Best
Design Presentations not to be Missed.
To think that as a member you can have it all
for $175 is quite theValue!!!
Jerome Raska
AAF AIFD PFCI CFD
A Dozen Roses…
A Dozen Ways
Hitomi Gilliam AIFD
Pure Inspiration
“I am looking so forward to returning to Texas
and sharing my love of flowers with you!
Spending this time together and learning
so much that will make a difference will be
inspiring for us all!”
Hitomi Gilliam
J. Keith White AIFD CFD
Roses on Parade
“Broaden your market share with a new found passion of color and texture in merchandising,
event and everyday designs. It is a pleasure to present this special edition program in my home
state of Texas.”
J. Keith White
“As an owner of retail shops in Michigan I
plan to present the lessons I learned through
difficult times in Detroit.You do have to step
out of the design room from time to time to
take a look. I am thrilled to be a part of this
new program concept. Join me in July!”
Jerome Raska
J Schwanke
AAF AIFD CFD PFCI TMF
Basics 101...Anything but Basic
“Texas in 2015 has been an incredible experience! Thank you
TSFA! The Texas Floral Showcases were awesome! Now on to
the Texas Floral Expo with 101 of the Best Ideas yet! Don’t
miss it! Hope to see you in Sugar Land!”
J Schwanke
Jacob McCall
AAF AIFD CFD FSMD
Parties...
Basic yet Brilliant
“It will be so exciting to share my experience
at theWorld Cup with all I meet in Texas. I
am honored to represent the United States.
Our time together in Texas will be filled with
the latest information of all I have learned.”
Jacob McCall
Laura Dowling
Flowers Styled for
the White House
“My love affair with flowers will offer
developed techniques and ideas as
we experience this time together in
Texas. It is my hope that when you
see where I started and the path that
I took that the sky will become the
limit in all that you do.”
Laura Dowling
Pim van den
Akker
Making
every day’s life
extraordinary
“Making every days life
extraordinary is truly
what I live by.To travel to
Texas and be a part of the
Texas Floral Expo will be
as much of a highlight
for me as I hope it will be
for you. Looking forward
to July!”
Pim van den Akker
Matt Wood AIFD PFCI
First Impressions…Endless Possibilities
“To be in Texas this summer with all of you is thrilling!We are going to talk
about trends and color blocking, merchandising techniques that make clients
want to buy it all, and story boards to help you plan what needs to be done. It is
going to be fun so plan now to be there!”
Matt Wood
Texas Floral Expo presents Education on Several Levels
Register today so that you can be one of a minimal number to attend the
Hand On Design Experiences and Interactive Demonstrations
J. Keith White
AIFD CFD
Jerome Raska
AAF AIFD PFCI CFD
The Art of the Bouquet
Classy Glass
Friday, July 17, 2015
3:00pm - 5:00pm
1:00pm - 3:00pm
“I am always looking for new ways to dress up
a vase or to make the floral mechanics just a
little easier or the presentation of stems just
a little more pleasing.This is exactly what
this hands on design experience is all about.
Accenting a design without adding a great
deal of cost is a benefit as well!You’ll learn
ways to do that too! Plan now to join me!”
Jerome Raska
Jacob McCall
AAF AIFD CFD FSMD
Join J. Keith White in an aspiring
hands-on workshop with a selection
of market floral materials to create
wedding bouquets inspired by nature.
Surrounded in nature by colors and
textures, placement and selection is
the art to creating the perfect bouquet.
From a photo interpretation to reality,
learn the how to of masterful techniques
for that special occasion. “Creativity is
more than just being different.What is hard
is to be simple. Making the simple awesome,
that is creativity!”
J. Keith White
Ashley DeFranco
Just a Pretty Table
Marketing to a
Social World
1:00pm - 3:00pm
“We all know that the center of an event is
the table and making it pretty is what it is
all about!!! In this Interactive Demonstration
a number of those who attend will be put
to work while others attend the party!!! All
will learn the many details of planning the
perfect table!Whether you occasionally design
a centerpiece or provide full scale event
planning this is a demonstration you
will want to attend!”
Jacob McCall
3:00pm
- 5:00 pm
“Making Social Media easy...making it fun...
making it something you can do! That is
what we will do during these two hours.With
a focus on Facebook, Instagram, and Pinterest
you will walk away having learned some
simple photography techniques captured with
your smart phone and easy tips to pave the
way for better presence on Social Media.”
Ashley DeFranco
Oscar Fernandez
The Sweet Smell
of Success
Sunday, July 19, 2015
10:15 am – 11:00 am
Randy Pennington
Make Change Work
Sunday, July 19, 2015
8:30 am – 10:00 am
It is all about CHANGE at the Wake Up Texas Breakfast! “In a marketplace
that is ever changing, I will share six leadership strategies for successful change
and positive business results.These real life concepts are proven in today’s
competitive marketplace.You will see what good change looks like in business
today and how to make your company better by listening to your customers.”
Randy Pennington
Roses will be blooming on
Sunday at the Texas Floral
Expo!!! “ I hope you will join me
as I share all you need to know
to experience that sweet smell of
success!! There are updates on the
latest information to help you
increase your rose business. Are you
aware that the rose is the number
one flower sold in the United
States?We want you to get your
part of that market share and make
certain your customers are pleased
with the designs that you deliver!”
Oscar Fernandez
All You Need to Plan your Time at the
Texas Floral Expo Basics to Brilliance
July 17-20, 2015
Sunday, July 19, 2015 | 5:15 pm–7:45 pm
Instructor: Hitomi Gilliam AIFD
Hands on Design Experience
underwritten by Teleflora
Gold Level Texas Floral
Education Underwriter
Texas Floral Education
Partner
Flowers provided by
L&G Wholesale
Bronze Level
Texas Floral Education Underwriter
and Texas Floral Product Partner
Presented by the Texas State Florists’ Association
Partially underwritten by the Texas Floral Endowment
FRIDAY, JULY 17, 2015
1:00pm – 3:00pm
3:00pm – 5:00pm
4:00pm – 5:00pm
5:00pm – 7:00pm
5:30pm – 6:30 pm 7:15pm – 10:00pm
Classy Glass | A Hands on Design Experience
Jerome Raska AAF AIFD PFCI CFD | Presentation underwritten by Syndicate Sales
Silver Level Texas Floral Education Demonstration
Texas Floral Education & Product Partner
Just a Pretty Table | An Interactive Demonstration
Jacob McCall AAF AIFD CFD FSMD | Presentation underwritten by The Elite Flower
Silver Level Texas Floral Education Underwriter
Texas Floral Education and Product Partner
The Art of the Bouquet | A Hands on Design Experience
J. Keith White AIFD CFD | Presentation underwritten by FTD, Inc.
Texas Floral Education Partner
Flowers Provided by Pikes Peak of Texas
Gold Level Texas Floral Education Underwriter
Texas Floral Product Partner
Marketing to a Social World | An Interactive Demonstration
Ashley DeFranco | Presentation underwritten by Flower Shop Network
TSFA Annual Meeting
Product Gallery Opening and Reception
Product Power | Save the Date...Let the Events Begin
Stars of Texas Event | Texas Cup Competition
Sweet Beginnings
Awards | Presentation | Dinner
Interpretative Design | Bouquet | Surprise Situation
Commentary by Rich Salvaggio AAF AIFD PFCI
Presentation underwritten by Teleflora
Gold Level Texas Floral Education Underwriter | Texas Floral Education Partner
Flowers provided by Greenleaf Wholesale Florist
Bronze Level Texas Floral Education Underwriter | Texas Floral Product Partner
SATURDAY, JULY 18, 2015
Life Changing Mechanics and
Techniques for Today’s Florists
Sharing some of the most efficient and creative systems
of designing flowers to enable florists to fill orders in
record time creates the basis for this Hands on Design
Experience.
Learn what is needed to make a difference in today’s
marketplace for guaranteed profitability, efficiency and
CREATIVITY, if you are open for CHANGE!! The
design experience will include two and half hours of
instruction with refreshment provided.
Photo Credit: Hitomi Gilliam AIFD
9:00am – 10:00am
10:00am – 6:30pm
10:00am
10:15am – 10:45am
11:00am – Noon 12:00pm – 1:30pm
12:15pm – 12:45pm
1:30pm – 3:00pm
Basics 101…Anything But Basic
Celebrating TSFA’s 101st Year!!!!
J Schwanke AAF AIFD CFD PFCI TMF
Presentation Underwritten by:
Acolyte Designs, Inc | Chrysal Americas | Design Master Greenleaf Wholesale Florist | Priest International, Inc
Rio Roses | Southern Floral Co | TSFA Growers Division
Texas Floral Education Underwriters | Texas Floral Education & Product Partners
$101 Winner to be Awarded
Product Gallery
Wake up Texas!! Morning Coffee Bar in the Product Gallery
Product Power | New Products Showcase
Pure Inspiration
Hitomi Gilliam AIFD | Presentation underwritten by Teleflora
Flowers Provided by L&G Wholesale
Bronze Level Texas Floral Education Underwriter
Product Gallery | Lunch on your own
Behind the Curtain with Hitomi
Gold Level Texas Floral Education Underwriter | Texas Floral Education Partner
Making Every Day’s Life Extraordinary
Pim van den Akker | Presentation underwritten by BloomNet
Platinum Level Texas Floral Education Underwriter | Texas Floral Education Partner
Flowers Provided by Zoom Roses
3:15pm – 3:45pm
4:00pm – 5:00pm
5:15pm – 5:45pm
4:00pm – 6:30pm
5:00pm – 6:00pm
5:30pm - 6:30pm 6:30pm
6:30pm
Product Power | Parties on Parade
Texas Floral Expo Extends to July 20th
Parties…Basic yet Brilliant
with an all day Hands On Design Experience
Jacob McCall AAF AIFD CFD FSMD
Presentation underwritten by The Elite Flower
Monday, July 20, 2015 | 9:00 am - 4:00 pm
The design experience will include six hours of
Texas Floral Education & Product Partner
instruction with lunch provided.
Behind the Curtain with Jacob
Jacob McCall AAF AIFD CFD FSMD
Presentation underwritten by The Elite Flower
Instructor: Pim van den Akker
It’s 5:00 Somewhere
Product Power | New Products Showcase
Book Signing | Meet the Designers
Product Gallery Closes
Take the Night Off!! Dining out with Friends
Develop and Grow Your Own
Personal Floral DNA
SUNDAY, JULY 19, 2015
8:30am – 10:00am
8:30am – 5:00pm
10:15am – 11:00am
10:15am – 11:15am
11:30am – 12:45am
12:45am – 1:45pm
1:45 pm – 3:15pm
3:45pm – 5:00pm
5:15pm – 7:45pm
Wake Up Texas! Breakfast with Randy Pennington
Make Change Work
Presentation Underwritten by Vickery Wholesale Greenhouse
Everything’s Coming Up Roses
A Presentation of New Varieties
The Sweet Smell of Success | The Business of Roses
Oscar Fernandez | Presentation underwritten by Rio Roses
A Dozen Roses | A Dozen Ways
Jerome Raska AAF AIFD PFCI CFD
Presentation underwritten by Syndicate Sales
Flowers Provided by Rio Roses
Gold Level Texas Floral Education Underwriter | Texas Floral Product Partner
First Impressions…Endless Possibilities
Matt Wood AIFD PFCI | Presentation underwritten by Winward
Lunch on your own
Flowers Styled for the White House
Laura Dowling | Presentation underwritten by the Texas Floral Endowment
Flowers Provided by Southern Floral Co.
Silver Level Texas Floral Education Underwriter | Texas Floral Product Partner
Roses on Parade
J. Keith White AIFD CFD | Presentation underwritten by FTD, Inc.
Flowers Provided by Pikes Peak of Texas
Gold Level Texas Floral Education Underwriter | Texas Floral Product Partner
Announcement of Grand Prize
A Hands on Design Experience
Life Changing Mechanics and Techniques for Today’s Florist
Hands on Design Experience underwritten by BloomNet
Platinum Level Texas Floral Education Underwriter
“Explore the limits of your personal possibilities and try to
exceed them without losing them in the process. You will
grow in discovering possibilities.” Pim van den Akker
Learning an approach to quickly create incredible designs
with new techniques and themes from Pim van den Akker’s
Develop and Grow Your Own Personal Floral DNA
seven books will set the stage for this design experience.
Pim van den Akker | Presentation underwritten by BloomNet
To discover what appeals to you and not to simply imitate
Platinum Level Texas Floral Education Underwriter
famous designers or only do what others want will open a
Flowers Provided by Zoom Roses
new world of expression. Join Pim as he leads you to surprise
Silver Level Texas Floral Education Underwriter | Texas Floral Product Partner yourself and exceed beyond what you know today. Pim will
share how to combine materials and shapes to create your
very own atmosphere so that you will have what you need to
The own
Bloomin’
| June 2015 | 7
develop and grow your
personalTexan
floral DNA.
MONDAY, JULY 20, 2015
9:00am – 4:00pm
photo credit: www.pimvandenakker.com
Last Chance to Register Early
Early Registration Deadline is July 15th
One form per person. This form may be copied to accommodate additional registrants or you may go online to register at tsfa.org.
Attendee Name_______________________________________________ Email_____________________________________________________
Shop/Business_________________________Address________________________________City/State/Zip________________________________
Phone_______________________________________________________Fax______________________________________________________
Please circle your event choices and cost, total and send with payment by email: txsfa@sbcglobal.net,
fax: 512.834.2150 OR mail: TSFA, P.O. Box 170760, Austin, TX 78717. Questions? Call TSFA 512.834.0361.
PRODUCT GALLERY IS OPEN FRIDAY 5PM-7:15PM AND SATURDAY 10AM-6:30PM
ADVANCED (before 7/15) AT THE DOOR (after 7/15)
Member Non-member
Member Non-Member
CHOICE #1
“I WANT IT ALL” AT THE TEXAS FLORAL EXPO
Friday Product Gallery Opening Reception with “Grab & Go” Food
Friday Stars of Texas Event to include — Texas Cup Competition |
“Sweet Beginnings” Presentation | Awards | Dinner
Saturday Product Gallery “Wake up Texas!” with bagels and coffee
Saturday and Sunday Design Presentations
Friday and Saturday Product Power Presentations
“Make Change Work” Breakfast and Presentation
“Everything’s Coming Up Roses” New Varieties Display
$175
$275 Not Available
CHOICE #2
Only on Friday — Package
$ 65
$105
$ 95
$125
$ 35
$ 50
$ 45
$ 60
$ 55
$ 85
$ 65
$ 95
Choice #3
Choice #4
CHOICE #5
Choice #6
Choice #7
CHOICE #8
Choice #9
Choice #10
Choice #11
Choice #12
Choice #13
Or to register for individual events:
Friday Product Gallery Opening Reception with “Grab & Go” Food and
“Product Power” Presentation
Friday Stars of Texas Event | Texas Cup Competition
“Sweet Beginnings” Presentation | Awards | Dinner
Only on Saturday — Package Or to register for individual events:
Saturday in the Product Gallery to include “Wake up Texas!” with bagels and coffee and Six Product Power Presentations
Four Design Presentation
Only on Sunday — Package
“Make Change Work” Breakfast and Presentation
Four Design Presentations and “Everything’s Coming up Roses” New Varieties Display and “The Sweet Smell of Success”
$115 $185
$145$215
$ 50
$ 75
$ 60
$ 85
$150
$200
$160
$210
$135 $195
$ 35
$ 50
$175
$225
Texas Floral Expo Offers Additional Education Opportunities
Hands on Design Experiences — Limited to the first 25 attendees
Choice #15
Choice #16
Friday, July 17, 2015 — “Classy Glass” | Jerome Raska
$ 55
Friday, July 17, 2015 — “The Art of the Bouquet” | J. Keith White
$ 55
Sunday, July 19, 2015 — “Life Changing Mechanics & Techniques for
$ 75
Today’s Florist” | Hitomi Gilliam
Monday, July 20, 2015 — “Develop and Grow Your Own Personal
$225
Floral DNA” | Pim van den Akker
Interactive Demonstrations — Limited to the first 75 Attendees
“Just a Pretty Table” | Jacob McCall
$ 50
“Marketing to a Social World” | Ashley DeFranco
$ 45
Choice #17
Choice #18
Behind the Curtain — Includes a front row seat
Saturday, July 18, 2015
“Behind the Curtain” With Hitomi Gilliam | Limited to 15 Attendees “Behind the Curtain” With Jacob McCall | Limited to 15 Attendees
Choice #14
PAYMENT INFORMATION
o U.S. Check/Money Order (payable to TSFA)
$ 25
$ 25
$165$235
$ 45
$ 60
$185
$235
$ 75
$ 75
$125
$ 75
$ 75
$ 95
$ 95
$ 95
$150
$270
Not Available
$ 75
$ 65
$ 70
$ 65
$ 45
$ 45
Not Available
Not Available
$ 95
$ 85
Total_____________________________________
o VISA
o MasterCard
o American Express
o Discover
Billing Zip____________
Credit Card#________________________________________Exp._________Signature____________________________________Code:_______
BRONZE
SILVER
GOLD
PLATINUM
Southern
Floral
Company
Past Presidents
Established 1927
WHOLESALE GREENHOUSE
Making the Texas Floral Expo Ptheir
ossible
links
please visit tsfa.org for the most up-to-date list of underwriters
and
Roses will be on Parade at the Texas Floral Expo
FTD is the Official Floral Partner of the Tournament of Roses and has
been affiliated with the Rose Parade for more than sixty years. As a Parade
sponsor, FTD oversees the floral decor of the antique automobiles and
carriages which carry the Rose Parade VIP’s down Colorado Boulevard.
TOURNAMENT OF ROSES FUN FACTS
* Six thousand stems of flowers and foliage
* Flowers extend a total length to exceed twenty football fields
* Adds three hundred pounds per vehicle
* Features twenty types of botanicals per car | carriage
* Requires more than one thousand man hours
* This project is led by Texas’ own J. Keith White AIFD CFD
Beginning in 1994, Keith began his adventure with the Tournament of
Roses Parade. In 2007, he was named lead Rose Parade Designer of the VIP
vehicles by FTD. Over the past eight years he has been setting standards
that capture all whom attend the parade on New Year’s Day as well as the
millions who view the beauty on televised broadcast.
Incorporating complex and intricate design techniques upon a spectrum of
museum class automobiles, carriages, fire engines, not to mention a first
for the Budweiser wagon is only part of the responsibility. As the keeper of
the Tournament of Roses “tie point,” which is the secret decorating method
passed down years ago from Pasadena, CA florist Jacob Maarse, Keith
holds close the floral design mechanics required to assure stability and the
required protection for the vehicles and carriages. The florals are exquisitely
placed, similar colors and types with slightly changing shades that create the
dramatic effect and impact as well as a feeling of motion. His attention to
detail and sense of style is witnessed in each and every presentation.
The cars are selected by the Tournament of Roses VIP Entries Committee
with special requests honored from the Tournament President, also keeping
in mind the number of people that will ride in the vehicle. “Once these
decisions are made by the Tournament, my work begins” shares White.
“Each car is detailed in an overall design with special elements to reflect
the personality of the VIP. The color palette is specified and the flowers and
foliage are selected. I can see it all before I arrive.” The inspiration comes
each year from those that are selected to ride in the cars. Sticks of butter
were placed the year Paula Dean was Grand Marshall, chimpanzees the year
of Jane Goodall, and most recently Olympic Rings for Louis Zamperini.
Floral placement and design become a part of the vehicle, it is important not
to lose the integrity of the vehicle.
A majority of the flowers are processed through FTD Flower Exchange and
wet shipped directly to the tent work area. The actual design work begins
upon Keith’s arrival the day after Christmas with Patricia Gomez AIFD CFD
and continues until the last vehicle is driven from the tent on New Year’s
Day. With a team of Tournament of Roses Student Ambassadors always on
hand, Keith and his helpers work tirelessly to complete the process.
Keith is a member of Texas State Florists’ Association, Texas Cup Winner
1993, and AIFD, which he has presented four National Symposium
Programs, and he represented FTD / United States in the Interflora World
Cup design competition in Shanghai, China in 2010. J. Keith White is no
stranger to design excellence.
Fiesta Rose Parade
Floats add to the
Grand Prize!!
It’s a Parade!!…and that it is…to the point that some call it the
largest floral pageant in the world.
Fiesta Parade Floats takes center stage as the leading award winning float
builder in the Tournament of Roses Parade. Having presented floats since
1989, eight out of ten Fiesta Parade Floats received awards in 2015. The
most prestigious prize award to any float is the Sweepstakes Award and Fiesta
Parade Floats has won this award consecutively for the past twenty two
years creating a Rose Parade record. Fiesta is considered the leader in both
floral technology and floral application. Surpassing all others in the field of
computerized and hydraulic animated floats, four GuinnessWorld Records have
been set…and then there are the flowers! Flowers as you have never seen
unless you have attended the Tournament of Roses Parade!
With over forty years of experience President Tim Estes assembles the best
and oversees the development and implementation throughout the entire
float process.
Jim Hynd AIFD, with over forty five years of experience, has overseen
the floral decoration of more prize winning floats than any other Floral
Decorator in the entire history of the Rose Parade. He literally plans the
floral for every inch of each and every float and works with flower brokers
around the world to procure the most perfect floral product for each
project. He is a charter member of AIFD and known worldwide for his
incredible expertise.
Beverly Stansbury is Project Manager for Fiesta Parade Floats and the one
responsible for not only the crews to make it all happen but the public
relations to make certain that all that is done is known throughout the world.
These three individuals lead the way to the brilliance of what results in
award winning Rose Parade Floats.
A trip to the Tournament of Roses Parade will be given at the finale
presentation Roses on Parade at the Texas Floral Expo. Fiesta Rose Parade Floats
has added a tour of the floats to this trip of a lifetime. What an incredible
experience this will be for two lucky florists from Texas!!! TSFA is so very
grateful!!! Thank you Tim Estes, Jim Hynd AIFD, and Beverly Stansbury for
this amazing addition to the trip.
Photo credit: Fiesta Rose Parade Floats
TSFA must express once again our most sincere appreciation to FTD for the
generous gift of two tickets to the Tournament of Roses Parade
and to the Rose Bowl Game. What an incredible journey
it will be for two from Texas to start
2016 surrounded by roses!!!!
Make the Most of the Opportunity
to Win a Trip for two to the Rose Parade
Two tickets to the Parade!!! Two Tickets to the Rose Bowl!!!
Private Tour hosted by J. Keith White to view the VIP cars and
carriages featured in the Parade, a Tour of Fiesta Rose Parade Floats, Airfare and Accommodations for two! A rental car!
Parking pass on the day of the Rose Parade and the Rose Bowl Game!
“We are thrilled to offer such an incredible grand prize with the support of TSFA, FTD, and Southwest Airlines,” shared
Texas Floral Expo Chair Gayle Johnson. “This is an incredible opportunity that will truly be a trip of a lifetime!”
To increase your chances to win register and select “I want it all!” for 5 chances!!!
You will receive one chance for each of the following:
TSFA Member | Friday Registration | Saturday Registration | Sunday Registration
Every $500 spent in the Texas Floral Expo Product Gallery
Chances to win are open to all retail attendees and exclude complimentary and exhibitor registrations.
The winner will be announced Sunday, July 19, 2015 at the finale
program.YouTexan
do not have
to be 2015
present |to 11
win.
The Bloomin’
| June
TSFA RECOGNIZES
GOLD LEVEL TEXAS FLORAL EDUCATION UNDERWRITER
EQUIFLOR HOME OF RIO ROSES
Where did the idea come to start
Equiflor Home of the Rio Roses?
After working for more than a decade in different
segments of the industry,Anthony Sarandes founded
Equiflor in January of 1986 with the objective
to make a difference in the way flowers were sold
in a lookalike commodity business at the time.
Soon after the company was started Sarandes
and its management team developed a strategy
of differentiation that included the creation of
strict harvest, post-harvest, grading and packaging
specifications with the main purpose of defining
quality and provide customers with consistency 52
weeks a year. Once all quality specs were defined and
implemented at farm level, they were introduced in
brands such us Rio del Oro, Floratec Carnations, Euro
Spec and Rio Roses. Today, after much fine tuning
and in an effort to define our products identity, all
brands have been consolidated under the umbrella
of Rio.
What feature(s) cause Equiflor Home
of the Rio Roses to stand out above
the competition? What makes Equiflor
Home of the Rio Roses different from
the rest?
We are one of very few companies in our industry
that embraces and promotes branding, marketing
and education support to all our customers.We are
also the only company we know that have defined
and implemented strict harvest, post-harvest grading
and packaging specifications for the quality of our
branded products.
We all talk of the changes in the floral
industry. How will the changes in recent
years shape the floral industry of the
future? What is Equiflor Home of the Rio
Roses doing to maintain the integrity of
your customer? What is Equiflor Home
of the Rio Roses doing to help shape a
successful future?
Change is inevitable and is guaranteed to speed up!
At Equiflor we are constantly working on improving
the variety selection in all our product lines and
services with the objective of increasing our value
proposition to our customers. For the immediate
future we are making significant investments in
technology and production; both with the objective
to become a more efficient and effective company
while creating new services always in support of our
customers and our partner farms.
What do you find today’s floral
consumer is looking for?
Although today we serve a more educated customer
with very defined expectation on the relationship
between service, quality and value; at the end of
the day having a hasslefree experience is what most
customers expect.
In what way do you directly help those
selling flowers today meet the need of
the consumer?
Everything we do is designed to enhance and exceed
the overall consumer experience when purchasing
flowers. Starting with our harvesting specs designed to
meet breeders recommended cut stage on each product
or variety and followed by a stringent Quality
Assurance program at farm level and our Miami
facility designed to ensure that our harvest, postharvest, grading and packaging specifications are met
to ensuring vase life performance and the consumer
experience.
Why did Equiflor Home of the Rio Roses
support TSFA’s new floral education
direction?
At Equiflor we strongly believe on the importance
to continuously educate ourselves, our customer and
the consumer and when we were presented with TSFA
objectives and programs, making the decision to
support it was honestly a no brainer!
Stepping out of the Design Room...
Sometimes a designer just needs to step out of the design room and take a moment to think
about even the simplest of things...the things that are done everyday...new designs that
perhaps involve one of the most sought after flowers...or take a look at the simplest of
tasks and apply a higher level of creativity. Texas’ educational forecast will feature those
subjects with the hope that each of you that work happily everyday in the design room
will step out and add to the discussion of what will prove to be the most interesting of
topics.
From his involvement in Distributive Education Clubs of America (DECA) where he
achieved his first job in retail women’s fashions Jerome Raska learned very quickly store
layout and display and to step out from behind the counter to create impact and make a
difference.
From there he went to share floral bouquets at a friend of the family’s Farmer’s Market
stand and that led to questions such as “Do you do weddings?”, “What made you put those
colors together?” to “Do you want to buy a flower shop?” A friend of a friend needed to
sell and after seeing the store he purchased Fanfare of Flowers the very next day paving
the way to four locations in northern suburbs of Detroit only a few decades ago.
As time went on Rocky Pollitz extended an invitation that he
become part of the Teleflora Education Specialists Team. With this
came opportunities to sell the four stores one at a time and join
the staff as General Manager of a five million dollar operation
where he learned quickly the difference in large volume retail.
This experience led him to open Blumz by JR Designs with two
locations in Ferndale and downtown Detroit for now fourteen
years. Challenges over these days have made him stronger and
well aware of the need to step out of the design room and
constantly evaluate.
“To be aware of your surroundings is of upmost importance.
Over the past eight years four very large floral businesses have
opened in Ferndale but none that offer the shopping experience
that Blumz does.” shared Jerome. “Working to offer product or a
design style that a client simply cannot get anywhere else is the
key. We offer a luxury line that sets us apart.”
Blumz has also learned the need to adjust to client’s needs.
During the recession and troubling times in Detroit it was
mandatory and today they still do so when needed. Offering
something in everyone’s budget is a must! People appreciate it
when you recognize their needs and adjust accordingly.
“We have also learned that people do business with people they
know so we encourage our employees to be involved in the community and to have fun!”
Jerome through his support of the Chamber of Commerce, his participation in Rotary,
and Special Events is all about community. He leads by example which makes all the
difference in his employee’s enthusiasm to participate.
The team aspect of the flower shop is what it is all about. Educating the sales team to
sell so that the designers may create what the delivery personnel can easily deliver. It is
a team! Texas will experience at least a dozen better ways to do business when Jerome
presents “A Dozen Roses A Dozen Ways” at the Texas Floral Expo. Basic...maybe...yet...
Brilliant!
Art by Invitation
features four TSFA Member
Designers at Florescence Houston
Mary McCarthy AIFD TMFA
The Blooming Idea
Woodlands, Texas
Maria Elisa Maxit
Maxit Flower Design
Houston, Texas
Bacchante with Infant
Fredercik William MacMonnies,
The Last of the Tribes
Hiram Powers,
Faun, c. 1893-1894, cast before 1920, bronze with
greenish-black patina, The Museum of Fine Arts,
Houston, museum purchase funded by the Long
Endowment for American Art, 98.252
1867-1874, marble, The Museum of Fine Arts,
Houston, museum purchase with funds
provided by the Agnes Cullen Arnold
Endowment Fund, 2000.532
Rob Smith
Events in Bloom
Houston, Texas
Darryl Murchison
Darryl & Co.
Houston, Texas
Rising Sun
Adolph Alexander Weinman,
Descending Night
Adolph Alexander Weinman, 1915, bronze,
1915, bronze, The Museum of Fine Arts, Houston,
gift of an anonymous donor, 26.2
The Museum of Fine Arts, Houston, gift of an
anonymous donor, 26.3
By Elaine Nevarez
A perspective from one of TSFA’s own…
As I entered The Museum of Fine Arts, Houston, the
air was bustling with excitement. Not only did stunning
art decorate the walls, creative and unique fresh floral
designs flowed throughout the museum. TSFA was invited to
participate in this biennial event that is presented by River
Oaks Garden Club, The Garden Club of Houston, and the
Museum of Fine Arts, Houston. The purpose of a floral show
is threefold: to set standards of artistic and horticultural
excellence; to broaden knowledge of horticulture, floral
design, conservation, photography and other related areas; and
to share the beauty of a show with fellow club members and
with the public.
TSFA members, Maria Elisa Maxit, Rob Smith,
Mary McCarthy, and Darryl Murchison, displayed works of
art in the division Art by Invitation – Fantasy Friends. Each
designer created a floral design to compliment the assigned
major work of art.
TSFA President Susan Weatherford stated “TSFA was
extended an invitation by those chairing Florescence to design in
Art by Invitation and judge several design related competitive
classes. Through participation, TSFA promotes the professional
florist while providing design education and inspiration to
those attending this prestigious event.”
Lynn Lary McLean AAF AIFD PFCI TMF, Texas Floral
Events Coordinator commented during judging, “The level
of design in all competitive classes, that we were privileged
to judge, exceeded my expectations. It is easy to see why
Florescence is considered one of the major flower shows in the
nation.”
Gayle Johnson AAF TMFA, Judge and Texas Floral Expo
Chair commented, “TSFA’s involvement in one of the largest
flower shows in the nation, shows the level of leadership and
prestige that TSFA has developed within the industry. It is an
honor to be involved.”
Florescence is one of the largest competitive national
flower shows sanctioned by the Garden Club of America in the
United States. The purpose of The Garden Club is to stimulate
the knowledge and love of gardening; to share the advantage
of association by means of educational meetings, conferences,
correspondence and publications; and to restore, improve and
protect the quality of the environment through educational
programs and action in the fields of conservation and civic
improvement.
Floral and horticultural arrangements designed by
renowned floral and garden designers were showcased.
Following her time as a judge Pat Shirley Becker AIFD TMFA
walked the show yet a third time seizing the opportunity
to take it all in. “I look forward to this opportunity and am
inspired by the beauty that surrounds me each time I attend.
How fortunate we are to be a part of such an amazing display
of flowers.” Many of the arrangements were interpretations
of masterpieces from the Museum of Fine Arts, Houston’s
permanent collection.
The
It was
a day to remember
I was 2015
honored|to14
have
Bloomin’
Texan |andJune
attended.
Texas Floral Showcase
Travels to Temple
Written by Texas Floral Showcase Local Chair
Norman Northen TMFA
The second Texas Floral Showcase took place on March 24th, at
the Hilton Garden Inn’s Grand Ballroom in Temple, Texas. Attendees
were from the Dallas, Metroplex, Central Texas and as far away as the Houston area.
Twelve vendors showed their newest products in the Product Gallery around the
concourse of the ballroom before the dinner was served.
Guests were greeted by Texas Floral Events Chair Lynn Lary McLean
AAF AIFD PFCI TMF, TSFA President Susan Weatherford, and Showcase Chair
Norman Northen TMFA.
Northen
After a superb meal, J Schwanke
AAF AIFD CFD PFCI TMF took the stage with the
program “Basics 101...Anything but Basic”. It was
anything but basic! The audience was wowed with
so many quick, easy, and cost effective ideas for any
flower shop to use on a daily basis. All went away
with the new and exciting projects and new products
to teach and show to their staff back home. The
stemmed gardenias were my personal favorite!
J always leaves you wanting more.
This is just what you may see in Sugar Land in
July at the first Texas Floral Expo. J will be doing a
similar floral program with even more ideas. Mark
J Schwanke
your calendars for July 17-20th! This is a must!
The vendors and underwriters were thanked by Lynn McLean and Norman Northern!
The Auction took place following the program with proceeds going to the Texas Floral
Endowment. J signed his book, answered questions and posed for photos with his adoring fans. The
vendors returned to the Product Showcase and answered questions about the products that J had
just highlighted in his program. All of the vendors praised the Showcase format. A grand night of
floristry, friends and fun was had by all in attendance.
Thanks to all who contributed to a great event! We can’t wait until the next Texas Floral
Showcase in Lubbock on September 30th. Others are scheduled in 2016. One will be coming to your
area soon. You won’t want to miss it!
A Texas Thank You to all who Contributed to the Showcase Success in Temple!
With twice the expected attendance the new approach to floral education in Texas will continue
across Texas!
Texas Floral Education and Product Partners
Acolyte Designs, Inc | Chrysal Americas | Design Master | Greenleaf Wholesale Florist
Priest International, Inc.|Rio Roses | Southern Floral Co. | Texas Grower’s Division
Texas Floral Product Sponsors
The following companies provided product available through the Texas Floral Education
Underwriters. In addition Texas Floral Education Partners Greenleaf Wholesale Florist and Southern
Floral Co. covered the freight expense of the floral product sent through their companies to Temple.
This additional effort is valued and appreciated.
Esprit Miami | KB Farms | FernTrust | The Sun Valley Group | Resendiz Brothers
Alpha Fern | Oasis Floral Products | FloraCraft | Fitz Designs
A special appreciation must go to Local Chair Norman Northen TMFA and his oh, so sweet
family for all that was done to be certain that the days in Temple were enjoyed by all. Norman’s
family extends to his floral family at Precious Memories in Temple. Each and everyone that assisted
with floral processing and vase preparation, serving coffee and home baked cake in the afternoon,
the installation and dismantling of every detail, your love of what you do certainly was appreciated. A
heartfelt thank you to owner Seleese Thompson-Mann for the generous meals provided and the smile
and warm welcome that greeted us all. The Local Committee and TSFA members who provided grass
roots support and contributed to the success of this Texas Floral Showcase in Temple truly made a
difference. Texas thanks you each and everyone!!!
TSFA President Susan Weatherford | Texas Floral Events Coordinator Lynn Lary McLean
Floral Design Flourishes in
High Schools across Texas
TSFA Certification Testing Increases to over 1,400
It is spring in Texas and all across the state,
TSFA’s Education Committee tested over
1,400 students for the Level 1 Floral Design
Certification. Shawn Coyle TMFA, Floral Design
Teacher at Skyline High School in Dallas, hosts
one of the five, Level 1 Certification testings
annually sharing that “hosting allows him
to highlight the four year floral program at
Skyline High School.” Many of his floral design
students participate in testing day by assisting
with processing flowers, setting the testing area
and the ever critical cleaning up afterwards!
Shawn believes in the importance of the floral
community and wants his students to be
involved with the industry while still in school,
as many of these students have a sincere desire
to be employed in the floral industry upon
graduation.
TSFA Retail Director Bruce McShan, when
interviewed by a Dallas TV station about his
support of Skyline High School’s Floral Design
Program, shared his beliefs in the floral design
program and the effort that TSFA is making to
build the industry work force in Texas through
education. Bruce has employed over 100 Skyline
floral design students. McShan’s and other retail
flower shops across Texas work with local high
schools to enhance the school’s floral career
training program.
The TSFA Board of Directors and Education
Committee recognize that not all students
who are in high school floral design classes and
become Level 1 Floral Design Certified will
enter the floral industry. Many will and have, but
those that don’t will certainly prove to be a very
educated floral consumer.
Skyline’s Shawn Coyle’s belief in the
program is strong sharing that “certification
empowers the student. They know they have the
ability to accomplish outside the classroom.”
TSFA is providing education for an industry
that needs a qualified workforce. Level 1 Floral
Design Certification is an investment in the
student’s future and in our industry’s future.
you’re invited to...
MEDIA PARTNERS
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A Red Carnation
F
our generations, a love of flowers, the importance of
people, and recollections of a red carnation and the
man who wore it, lead us to the designer that all who know
him simply refer to him as J.
J’s Grandfather, Carnation Joe Green, always wore a red
carnation and had a tip or a technique to make what needed
to be done just a little easier and a whole lot more fun! “He would always figure
out a fun way to complete a project and anyone who has worked even a day in a
flower shop knows that it is all about projects! I have the “lily picker” he created on my
desk as a reminder of my Grandpa. He would send me out to the greenhouse with it to
pluck the pollen out of Easter lilies when they were just opening… he encouraged me to
‘Make it Fun!’ He was the original tip & trick guy! I learned so much from him and carried his
philosophy with me… it was that inspiration that helped me to create my first book 1001 Ideas
for the Floral Industry for the AIFD National Symposium in Atlanta years ago!” beamed J.
Born at a Nebraska Floral Society Growers’ School in March of 1960, J had flowers in his hand
from the time he could walk. His flower interest started at an early age, he worked in the family
business from the time he was twelve. Promoted to delivery at sixteen, classic study of Ikebana in
Japan at eighteen, back to manage at nineteen and then to university study, J was certain to learn all there
was to learn about the flower business. J’s family and two other famous flower industry families would “trade”
their children to maximize the educational possibilities. J spent time with the Veldkamp family in Colorado to
expand his learning while their children came to spend time with the Green’s.
He was inducted into AIFD and was active in leadership for over thirteen years including time on
Membership, Partners and the National Board. He is a member of PFCI and AAF and has attended over thirty
SAF Conventions. He was awarded the Tommy Bright Award.
In 1990 he began working for the John Henry Company and in1994 he left the family business, moved to
Atlanta, and began consulting with several prestigious product companies. His knowledge of flowers and
love of education along with support and encouragement from his husband Kelly allowed him to focus on his
passion for flowers. This focus led to the development of the first web based television show about Flowers
— JTV and later the establishment of what we know today as uBloom.com. His Flower Videos are world
renowned. His Youtube Channel boasts over 26K subscribers and over three million views in less than eighteen
months. Consumers and professionals alike subscribe to uBloom.com. J is an award winning author, having
published two books, Fun with Flowers and Bloom 365. He continues to present flower programs all over the
globe. Sold out appearances at the recent Epcot’s Spring Garden Festival in DisneyWorld are a few of many.
A continuous love of flowers, a memory of the red carnation, and his passion for sharing knowledge
about flowers continues to pave the way to new
opportunities.“I’ve never ‘WORKED’ a day in my life…
what I do is Fun! I learned that lesson from Carnation
Joe long ago.
If you have FUN
and Love what
you do –
Life is Grand”.
WHITE
AAF • TMFA
Texas Designers to bring the
Power of Product
in Eight Demonstrations
The Product Gallery replaces what TSFA members have known for years as the Trade Show.
It will be open for your shopping pleasure Friday 5pm - 7:15pm and Saturday 10am - 6:30pm.
A new approach with lots of activities to make your shopping even more fun!!!
The best of the best will present their product offerings in a gallery concept for an experience to
remember. Lots of shopping time with activities throughout the Gallery will make it a Go To kind of
place! Eight demonstrations presented by three of Texas’ best will feature topics and ideas that showcase
the power of product and share how you can find the best! These demonstrations will be up close and
personal with knowledge of the featured product that you need to know. Products on Parade will
feature ideas throughout the gallery with the best from the Texas Floral Education Underwriters. The
eight demonstrations will be presented during these times:
5:30pm - 6:30pm Product Power | Save the Date...Let the Events Begin
610 PARK STREET
BAYTOWN, TX 77520
281•427•7454
888•538•7721
TSFA members support
the Bloomin’Texan. Please
AUSTIN
support these advertisers.
Proudly Serving
The Metroplex Since 1948
BURNET/MARBLE FALLS
FLOWER & GIFT SHOPS
800-McShan2105 HWY. 281 NORTH
MARBLE FALLS, TX 78654
McShanFlorist.com
(512)214-324-2481
756-4401
(830) 693-7006
109 N. MAIN
BURNET, TX 78611
Saturday, July 18, 2015
10:15am - 10:45am Product Power | New Products Showcase
3:15pm - 3:45pm Product Power | Parties on Parade
5:00pm - 6:00pm Product Power | New Products Showcase
The Power of Product will be presented by these Texas designers.
DALLAS
AUSTIN
Debbie Gordy AAF AIFD PFCI
Debbie Gordy began her career in the flower business in 1975. She was
hired as a driver and to help around the shop but soon discovered she loved
the art of floral design. Over the years through her involvement she quickly
found design education to be her industry passion. Debbie is a Past President
of Allied Florists of Houston and Texas State Florists’ Association. As a Past
President of the South Texas Teleflora Unit, she is now a Teleflora Regional
Unit Director. Inducted into AIFD in 2014 she was recently elected to the
AIFD National Board as the South Central Regional Director. Over the past
40 years her passion has grown as has her love of this industry.
1-800-252-9145
Fax 1-512-345-1336
Ken Freytag • TSFA Past President
www.freytagsflorist.com
AUSTIN
TSFA Order Exchange Network
Gregg Hoppe AIFD CFD TMF
Est. 1935
401 WEST 20TH STREET
B The name Hoppe has long been associated with exquisite design and
713.862.8811
HOUSTON, TEXAS 77008
800.723.3252
A dedication to the floral industry. As a second generation florist
fax 713.864.2686
www.heightsfloralshop.com
Y Gregg Hoppe brings over thirty five years of experience as a retail florist. His
T love has long been wedding and event styling and he brings that expertise to
HOUSTON
and those planning parties SAN ANTONIO
O McShan Florist offering this specialty to the Bride’sABILENE
CORPUS CHRISTI
W and events only the best. He was an FTD Americas Cup finalist in 1992 and
N 1996 thus bringing design excellance to the projects he leads. His industry
service includes TSFA Membership Committee, former TSFA Retail Director,
Greg Waters
and former Design Chair of TSFA Conventions.
Support Your Advertisers!
SPECIALIZING IN
FLORAL EXCELLENCE
SHERI
MONTGOMERY
WHITE
AAF • TMFA
610 PARK STREET
BAYTOWN, TX 77520
281•427•7454
888•538•7721
Gary Norman
Owner
Sheri Jentsch TMF
1800 Industrial - Abilene, TX 79602
Sheri Jentsch long had a passion
for flowers and knew that she wanted to
Phone: (325) 695-7000 www.garysfloralgallery.com
work creatively in some way. “I realized early in 1999 that life was simply
too short to be a creative person caged in an office building. I returned to
SAN
myAUSTIN
hometown, walked into Blumen Meisters, and
let ANGELO
them know I would
volunteer for six months. Little
did Floral
I know
that two days prior to my visit,
Shirley
Company
the owners had listed the shop for sale. We& Greenhouse
negotiated and on the first day
of September 1999 I became the owner! The floral industry has let my
Joel Paul Shirley
imagination soar and given me opportunitiesPresident
that would have never been
possible in the corporate world. I am so thankful!” Jentsch went on to receive
W Beauregard
325 655-9111
TMF certification and to win440
the
Texas
Cup in 2014.Phone:
San
Angelo,
TX 76903
Fax: 325 653-8585
BURNET/MARBLE FALLS
www.shirleyfloral.com
e-mail: saflower@wcc.net
800 588-9111
SAN ANTONIO
CORPUS CHRISTI
DALLAS
P
TSFA Calendar of Events
JUNE
AUGUST
JULY
11 Texas Certified Florists Classes,
13 held at the TSFA School of Floral Design 3- TSFA School of Floral Design 6 Classes Houston, Texas
in Austin, Texas
For registration information call the TSFA office at 512.834.0361 or tsfa.org
13 Texas Master Florist Exam, Austin, Texas
15- TSFA School of Floral Design Classes,
18 Austin and Houston, Texas
TSFA School of Floral Design Classes, Austin and Houston, Texas
Basic Floral Design | Wedding Design
Sympathy Design | Floral Management Care & Handling of Cut Flowers and Foliages.
For registration information telephone the TSFA office at 512.834.0361 or online at texasschooloffloraldesign.com
22- TSFA School of Floral Design Classes,
25 Austin and Houston, Texas
Basic Floral Design | Wedding Design
Sympathy Design | Floral Management Care & Handling of Cut Flowers and Foliages.
For registration information telephone the TSFA office at 512.834.0361 or online at texasschooloffloraldesign.com
17-Texas Floral Expo, held at
20 Sugar Land, Texas
Don’t Wait! Make your hotel reservations today as rooms
are booking up fast.
Special room rates are available for Texas Floral Expo attendees of $139. To make your hotel reservations, call 281.275.8400 and ask for the TSFA
Expo rate. Rate valid through June 19,
2015, or whenever room block is full.
Basic Floral Design | Wedding Design Sympathy Design | Floral Management Care & Handling of Cut Flowers
and Foliages. For registration
information telephone the TSFA
office at 512.834.0361 or online at
texasschooloffloraldesign.com.
10- TSFA School of Floral Design 14 Classes Houston, Texas
Basic Floral Design | Wedding Design Sympathy Design | Floral Management Care & Handling of Cut Flowers
and Foliages. For registration
information telephone the TSFA
office at 512.834.0361 or online at
texasschooloffloraldesign.com.
TSFA Advertisers
Inside Cover BloomNet | 866.256.6663
16 David Tutera | yourweddingexperience.com
18Freytag’s Florist | 800.252.9145 | www.freytagsflorist.com
18 Heights Floral Shop | 713.862.8811 | 800.723.3252 | www.heightsfloralshop.com
18 McShan Florist | 800.331.3349, ext. 7931 | www.mcshanflorist.com
Back Cover Teleflora | 800.421.2815 | www.myteleflora.com | 800.291.1061 | 512.834.0361
18 Tubbs of Flowers | 800.288.1978 | www.tubbsofflowers.com
drop-shipping got you down?
cheer up with teleflora.
When other floral companies are turning their backs on you, rest assured that we’ll always have
yours. In fact, we are now the only major floral service that channels 100% of all orders to local
florists. We’ve been a faithful partner for over 80 years, and we’ll continue to support you for
years to come. So smile—our future together is looking bright.
myteleflora.com
©2015 Teleflora. All Rights Reserved. FM12319
(800) 421-2815

The Bloomin` Texan - Texas State Florists` Association

Transcription

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