RATE CARD 2015

Transcription

RATE CARD 2015

RATE CARD "2015"
15.09.2015
Preisliste 2015 vom 15.09.2015
480.000 UMU´s Mobile Web
20.000 UMU´s App
Quelle: AGOF mobile facts 2015 I
3.499.307 PIs Mobile Web
3.501.844 PIs App
Quelle: IVW 2015-08
800.000 Digitale Reichweite
Quelle: AGOF digital facts 2014-QI
INHALT
BELEGUNGSEINHEITEN UND PREISE MOBILE WEB
Alle Preise sind als TKP angegeben.
Always have a football in your pocket - whether you are using
11FREUNDE.de's mobile website, or the Android or iPhone app.
11FREUNDE.de users can retrieve up-to-date news, scores and
tables, as well as all the website content in the familiar 11FREUNDE
quality - wherever they are.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Content Ad 2:1
Mobile Content Ad 4:1/6:1
Mobile Expandable Ad (Expand on
User-Action)*
Mobile Interstitial
Mobile Layer Ad (Auto-Expand)
Mobile PreExpandable Ad
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
80 €
70 €
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70 €
60 €
70 €
-
50 €
40 €
BELEGUNGSEINHEITEN UND PREISE IPHONE APP
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 € (auf Anfrage)
60 €
40 €
60 €
ROTATION
50 €
30 €
50 €
-
80 €
80 €
70 €
70 €
-
50 €
40 €
The latest editions of the magazine can also be downloaded via the
11FREUNDE.de iPad and iPhone app. And of course holders of an
11FREUNDE season ticket, i.e. the print subscribers, also have free
access to the editions. Excellent visuals and ease of use are at the
focus of the digital display of the magazine content.
ZIELGRUPPE
•
11FREUNDE.de Mobil reaches an average of 0.50 million unique
mobile users per month via the mobile enabled website and
apps.
•
•
80% of 11FREUNDE.de Mobil users are male.
•
11FREUNDE.de Mobil users have an above-average level of
education: 64% have at least vocational A-Levels.
•
69% of users have a net monthly household income of €2,000
or more, and 46% of users have an income of over €3,000 per
month.
•
11FREUNDE.de Mobil users show above-average interest in
sports articles and equipment and use the Internet to place
(sports) bets.
Overall, the users are very young: 50% of users are aged
between 20 and 29 and 91% of users are aged 49 or less.
AGOF mobile facts 2015-I // Universe: average month
BELEGUNGSEINHEITEN UND PREISE ANDROID APP
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
Mobile Expandable Ad (Expand auf
User-Action)*
Mobile Interstitial
(Auto-Expand)*
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
80 €
70 €
70 €
Seite 11
Page
Umfeld
ROTATION
INTEGRATIONEN
Integrationen
Preis
mBooklet (iPhone App)
auf Anfrage
Seite 22
Page
INHALT
AdVICE – the perfect way to reach Gen Y!
The sites in the AdVICE mobile portfolio are targeted at millennials, a
young and influential audience aged 18 to 34.
The following mobile sites can be booked with G+J EMS:
16BARS.de: The rap and entertainment blog
•
•
•
•
•
HEALDTH
HIPHOPHOLIC
IGNANT
JUICE
KLEKT
KLONBLOG
LANGWEILEDIC
H.NET
MOTHERBOARD
NOISEY
NOTES OF
BERLIN
RAP
RINGROCKER
SCHLECKYSILBE
RSTEIN
SNEAKERS
SPEX
SPIT-TV
TESTSPIEL
TRNDMUSIK
URBANSHIT
WE MAKE THE
CAKE
Umfeld
Events
Unique and authentic reports on national and international
Mobile Website, 1 Mio PIs
•
AMY&PINK tells you everything you need to know about the
world out there – updated every day!”
•
•
Blog from Berlin by Marcel Winatschek
•
Mobile Website
Spirited posts about fashion, lifestyle, culture, music, shopping
and sex
ART SCHLOOL VETS: Multidisciplinary agency with its own blog
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
Mobile Medium Rectangle
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
-
100 €
75 €
ROTATION
Latest news on albums, artists and labels
AMY&PINK: The things in the world that really matter – updated
daily!
Umfeld
16BARS
AMY & PINK
ARTSCHOOLVET
S
BERLIN FOOD
STORIES
CRACK A JACK
EGO FM
Rap music
Umfeld
•
ART SCHLOOL VETS: multidisciplinary agency, platform for
design, street culture and trends
•
•
•
•
Community character
Combines the topics of art, design, fashion, lifestyle and music
Blog-style news
Mobile website: 140,000 PIs
BERLIN FOOD STORIES: A site about Berlin’s best restaurants
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•
•
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Always looking for new restaurants
Publishes restaurant reviews
Also has an Instagram account with corresponding images
Site is in English
Mobile Website: 10,000 PIs
CRACKAJACK: Blog about art and design, music and more
EGO FM
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
•
•
Diverse topics and areas of interest
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
•
•
A unique blog, one of the three most successful in Germany
-
100 €
75 €
Art and design, music, films, games, science and technology,
power and money, culture, reviews
Mobile Website, 300,000 PIs
THE CREATORS PROJECT: Global network dedicated to creativity,
art and technology
•
Presents the work of international artists and innovators, e.g.
Karen O, Daft Punk, Spike Jonze, M83, Benh Zeitlin, Animal
Collective, The xx, Chris Milk, Florence and the Machine ...
•
•
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Launched in 2009, with Intel as founding partner
News, videos, global events and artworks
Mobile website with 140,000 PIs
EGOFM: The online radio
Seite 13
Page
•
•
Online radio station: “Radio, but done differently”
Lots of information about music
Event tips for southern Germany
Umfeld
EGO FM
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
-
100 €
75 €
Seite 24
Page
Umfeld
ROTATION
4.898.187 PIs App
Quelle: IVW 2015-08
INHALT
APPY GAMER is an international news app for the world of gaming,
in which the user is his own news editor and only gets the news that
is of personal interest to him.
Umfeld
Homepage
Format
User-Action)*
Mobile Full Page Flex Ad = Filmstrip
(Expand on User-Action)
Mobile Interstitial
(Auto-Expand)*
Mobile PreRoll max 20 sec.
Mobile Sticky Ad
-
40 €
60 €
30 €
50 €
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70 €
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Umfeld
•
Users can set up their own channels and download news,
photos and videos on their favourite gaming topics in real time
on their mobile devices.
•
The articles come from more than 25 of the leading games
news sources.
•
The app is available for both the iPhone and Android devices.
ROTATION
ZIELGRUPPE
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
40 €
60 €
ROTATION
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
80 €
90 €
40 €
•
Every month, the apps of APPY GAMER reach approximately
16,000 mobile users and have a coverage of 2 million page
impressions.
•
•
85% of its users are under 35 years of age.
89% are male.
Source: own data
Seite 15
Page
APPY GAMER integrates and organizes hundreds of articles
from the field in a clever user interface.
Werbeform
•
INHALT
APPY GAMER tablets – Personalised gaming news – everywhere
and any time!
BELEGUNGSEINHEITEN UND PREISE TABLET
Umfeld
APPY GAMER Android
Tablet App - Homepage
APPY GAMER ipad App
- Homepage
Werbeform
Format
Tablet Interstitial (Auto-Expand)
Tablet Medium Rectangle
Tablet Superbanner
-
Seite 26
Page
Umfeld
ROTATION
80 €
60 €
40 €
70 €
50 €
30 €
•
APPY GAMER offers all the games news you need to keep up to
speed – on all mobile channels.
•
Users can put together their own channels and receive news,
photos and videos about their favourite themes directly on their
mobile device.
•
News from a variety of sources such as Airgamer, Gbase,
Layfront etc.
•
TagNav™ technology enables users to explore more
thematically-related articles.
•
Alerts provide information about key news: totally
up-to-the-minute and individualised.
•
The contents can be shared and commented directly via e-mail,
Twitter and/or Facebook.
5.739.818 UMU´s App
Quelle: IVW 2014-10
5.154.840 PIs App
Quelle: IVW 2015-08
INHALT
APPY GEEK - Personalised tech news at your fingertips
APPY GEEK brings users all the leading news about technology
and gadgets – on all mobile channels
•
Users can build their own channels and get news, photos and
videos about their favourite topics delivered directly to their
mobile devices
•
News sources include GIGA, Engadget, PC-Welt, Gamestar and
more
•
•
•
TagNav™ allows users to discover other related articles.
•
APPY GEEK is free and available for iPhone, iPad, Android phone
and tablet as well as Windows Phone
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Umfeld
ROTATION
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Seite 17
Page
•
Umfeld
ROTATION
Custom alerts inform users of the latest important news.
Content can be shared and commented on directly by e-mail,
Twitter or Facebook.
ZIELGRUPPE
•
Every month, the apps of APPY GEEK reach approximately
15,000 mobile users and have a coverage of over 3 million page
impressions.
•
•
Approximately 50% of its users are under 35 years of age.
87% are male.
Source: Own data
INHALT
APPY GEEK Tablet Apps – Personalised tech news everywhere and
any time!
Umfeld
APPY GEEK Android
Tablet App - Homepage
APPY GEEK iPad App Homepage
Werbeform
Format
Tablet Superbanner
-
Seite 28
Page
Umfeld
ROTATION
80 €
60 €
40 €
70 €
50 €
30 €
•
APPY GEEK keeps you informed always and immediately about
everything happening in the technology and gadgets sectors –
on all mobile channels
•
Users can put together their own channels and receive news,
photos, and videos about their favourite themes directly on their
mobile device.
•
News is sourced e.g. from GIGA, Engadget, PC-Welt, Gamestar
and the like.
•
TagNav™ technology enables users to explore more
thematically-related articles.
•
Alerts provide information about key news: totally up-to-date and
individualised.
•
Contents can be shared and commented directly via e-mail,
Twitter or Facebook.
•
APPY GEEK is available free for iPad and Android Tablets. Preisliste 2015 vom 15.09.2015
Quelle: own data 2013-10
INHALT
The ARCOR Mobil portal is the convergent realization of the
ARCOR.de online portal, into which the familiar arcor look and feel is
consistently projected. Visitors will find comprehensive information
about day-to-day events in editorial environments that are updated
minute by minute. arcor.de mobil reports on politics, business and
sport, provides the latest gossip from the celebrity world, indicates
where the most beautiful, idyllic beaches in the world are found, and
supplies information about the newest technology trends. Any time,
any place. Besides, arcor.de mobil users can access their mailboxes
and communicate by email. Photos they have taken can thus be
attached and sent as emails, and they can access their personal
address books at any time.
ZIELGRUPPE
Umfeld
Digital
E-Mail
Entertainment
Guide
Homepage
Logout
Operator
PC + Technics
Sports
Topical
Travel
-
Werbeform
Format
User-Action)*
Mobile Interstitial
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
70 €
60 €
70 €
60 €
50 €
Seite 19
Page
Umfeld
ROTATION
•
•
•
72% of users are male.
•
•
Users have a high average household net income.
67% are between 20 and 49 years of age.
They are well-educated (60% advanced technical college
entrance qualification or better).
They have above-average interest in computer software and
hardware, Internet connections, and for-pay music and film
downloads from the Internet.
Source: Own figures
Quelle: IVW 2015-08
INHALT
All the relevant stock exchange information at your fingertips: share
prices, stock listings, news, and analysis. The website focuses on
private investors and people interested in the stock markets – people
on the move who want quick mobile access to the latest situation on
the trading floors.
BOERSE.de Mobil contains the opinions of independent experts,
stock listings (also in real time), Top/Flop lists for a fast assessment,
intuitive and simple operation – optimised on touch smartphones.
The site provides full mobile access to all tool data such as
funds/certificates etc.
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
50 €
30 €
50 €
-
80 €
80 €
70 €
70 €
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50 €
100 €
40 €
75 €
ZIELGRUPPE
•
BOERSE.de Mobil reaches an average of 0.06 million unique
apps.
•
•
68% of BOERSE.de Mobil users are male.
•
BOERSE.de Mobil users have an above-average level of
education: 57% have (vocational) A-Levels or a general
university entrance qualification.
•
month.
•
BOERSE.de Mobil users use the Internet with above-average
frequency to source information on life and pension insurance as
provision for old age. They are also interested in new cars.
25% of the target group are aged between 50 and 59 and 44%
of users are aged 40+.
Source: AGOF mobile facts 2015-I // Universe: average month
Seite 110
Page
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
auf Anfrage
Seite 211
Page
2.330.000 UMU´s Mobile Web
40.000 UMU´s App
5.335.107 PIs App
Quelle: IVW 2015-08
3.570.000 Digitale Reichweite
INHALT
Overview of BRIGITTE.de mobile platforms
Umfeld
Beauty
Charts
Culture
Fashion
Figure
Habitation
Health
Homepage
Horoscope
Job
Love
Miscellaneous
Presents
Quiz
Recipes
Travel
Women
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Expand auf User-Action)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
70 €
60 €
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-
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100 €
80 €
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40 €
75 €
Format
Multiscreen Billboard Ad (excl.
Homepage)
-
BRIGITTE.de’s mobile platforms provide your users with the
latest info, expert advice and exciting entertainment – whenever
and wherever they want.
•
In addition to the mobile portal, BRIGITTE.de’s portfolio includes
a range of apps and is available on all relevant mobile devices:
iOS, Android, Palm, Blackberry, Windows Phone 7 and HP
Touch.
•
BRIGITTE.de’s mobile platforms provide:
- Up-to-date information about the latest fashion trends & glossy
photo show
- Recipes
- Tests, quizzes, horoscopes
- Lots of other interesting content about fashion, beauty,
physique, diets, love, society,
culture, travel, work and living
ROTATION
SITESPEZIFISCHE WERBEFORMEN
Werbeform
•
Umfeld
ROTATION
80 €
ZIELGRUPPE
•
BRIGITTE.de Mobil reaches an average of 2.36 million unique
apps.
•
•
70% of BRIGITTE.de Mobil users are female.
•
BRIGITTE.de Mobil users have an above-average level of
education: 49% have (vocational) A-Levels.
•
month.
•
BRIGITTE.de Mobil users show above-average interest in
women’s clothing and cosmetics.
70 €
BRIGITTE.de Mobil users are very young: 56% of the target
group are aged between 14 and 39 and 13% of users are aged
50 or older.
Seite 112
Page
Umfeld
Balance
Beauty
Charts
Culture
Fashion
Figure
Habitation
Health
Homepage
Horoscope
Job
Love
Miscellaneous
Presents
Quiz
Recipes
Travel
Video
Women
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
90 €
80 €
-
70 €
60 €
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
-
90 €
100 €
50 €
100 €
80 €
90 €
40 €
75 €
Umfeld
Balance
Life
Love
Style
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
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70 €
60 €
-
90 €
80 €
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-
90 €
100 €
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40 €
75 €
Seite 213
Page
Umfeld
ROTATION
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web + iPhone & Android App)
Mobile Booklet (Mobile Web + iPhone & Android App)
Sponsored Post (Mobile Web + iPhone & Android App)
auf Anfrage
auf Anfrage
from € 15.000 net + production costs
Seite 314
Page
71.855 PIs Mobile Web
Quelle: IVW 2015-08
INHALT
Relevance and integration of economic topics – no matter where!
Capital.de Mobil at a glance:
Your guide through the world of economics – any time, any
place
•
•
Focus on guidance, analysis and debate
•
Sections: comment and debate, money and insurance, property,
issue contents and specials
•
•
Mobile website plus apps for Android and iOS
Supplemented by value-added content on private investments
and expert tips on insurance, taxes and property
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
90 €
80 €
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Umfeld
ROTATION
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
30 €
70 €
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Seite 115
Page
•
Umfeld
ROTATION
40 €
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Follow discussion and debates with the “Disqus” plugin
Reach decision-making and premium target groups on their mobiles
CAPITAL.de Mobil – reasons why
•
CAPITAL.de users are a high-powered elite with above-average
net monthly household income who spend freely
•
Address a target group with very high mobile Internet usage: up
to 70% of article visits on CAPITAL.de are via mobile devices*
•
The high credibility of the CAPITAL brand reflects positively on
brand messages
*Google Analytics
1.750.000 UMU´s App
162.686.971 PIs App
Quelle: IVW 2015-08
INHALT
An overview of CHEFKOCH.de mobile
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
User-Action)*
(Auto-Expand)*
Mobile Sticky Ad
-
-
70 €
50 €
30 €
50 €
•
CHEFKOCH.de is Germany’s largest food site and is now also
available on mobile devices. The platform for the community of
cookery-enthusiasts provides quick answers to cookery
questions and also serves as a fast and uncomplicated mobile
recipe source.
-
-
60 €
70 €
•
In addition to the far-reaching mobile portal, the portfolio of
CHEFKOCH.de also includes iPhone, Android and Blackberry
apps.
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-
40 €
•
Here, users not only get full access to all CHEFKOCH.de
recipes, these applications also provide a wide range of
interesting and useful features, such as:
- Recipe of the day
- Conversion of portion sizes/quantities for each recipe
- Shopping list for the recipes (also available offline)
- “Best of” lists with preset favourite recipe search
- Offline cookbook to which your favourite recipes can be
transferred
Umfeld
Homepage
Recipes
Shopping list
Werbeform
Format
-
Umfeld
ROTATION
60 €
40 €
50 €
30 €
Umfeld
Homepage
Recipes
Shopping list
Werbeform
Format
-
Umfeld
ZIELGRUPPE
•
CHEFKOCH.de Mobil reaches an average of 6.48 million unique
apps.
•
•
63% of CHEFKOCH.de Mobil users are female.
•
Overall, CHEFKOCH.de Mobil users are relatively
well-educated: 48% of them have completed an intermediate
certificate of education and 35% have completed at least a
university of applied sciences entrance qualification.
•
month.
•
They show above-average interest in large household
appliances (fridges, washing machines, ovens), fashion (clothes)
and cosmetics, and wellness products.
ROTATION
60 €
40 €
50 €
30 €
of users are aged between 20 and 49.
Seite 116
Page
360.000 UMU´s App
11.441.227 PIs App
Quelle: IVW 2015-08
INHALT
The CLIPFISH app offers the best of entertainment in a single app:
music videos, films, anime, beauty and lifestyle, TV and games
highlights – and lots more. All free of charge, legal and in top quality.
Now with Chromecast and AirPlay support.
•
MUSIC: View the best original music videos by top stars and
newcomers at a click – including search and playlist function.
•
FILMS: Our films section offers a wide selection of movies from
diverse genres such as action, comedy and horror as well as
exclusive film highlights – all at full length and free of charge.
We also have trailers for the latest blockbusters.
•
SERIES: Series like Top Gear, Mistresses, Outcast, The Shadow
Line, Anna Pihl, Sophie – Braut wider Willen, Coupling,
Whitechapel, Jekyll, Doctor’s Diary, Berlin Models, Alles was
zählt – and many more!
•
ANIME: Full-length anime series! Our anime section offers a
wide range of popular anime series like Elfen Lied, Clannad,
Naruto, Scrapped Princess, The Devil Is a Part-Timer, Arcana
Famiglia, Fullmetal Alchemist: Brotherhood, Captain Tsubasa,
Blood-C and many more. All at full length, completely legal and
free of charge via online streaming.
•
CLIPFISH also offers a large selection of anime films.
Umfeld
DSDS
Homepage
Werbeform
Format
Mobile Interstitial
-
Music
Supertalent
Umfeld
ROTATION
60 €
40 €
80 €
50 €
30 €
70 €
Umfeld
DSDS
Homepage
Werbeform
Format
Mobile Interstitial
-
Music
Supertalent
Umfeld
ROTATION
40 €
80 €
30 €
70 €
ZIELGRUPPE
•
The CLIPFISH app reaches an average of 0.36 million unique
mobile users per month.
•
•
52% of CLIPFISH users are male.
•
CLIPFISH app users have an average level of education: 37% of
them have completed an intermediate certificate of education
and 35% have completed at least a university of applied
sciences entrance qualification as their highest level of
educational attainment.
•
month.
•
CLIPFISH app users show above-average interest in used cars,
mobile phones and smartphones, and pay-to-download films or
TV series.
between 14 and 39 and 24% of users are aged 50 and older.
Seite 117
Page
170.000 UMU´s App
135.741.513 PIs App
Quelle: IVW 2015-08
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Seven letters unite football, online gaming and community like no
other product: C-O-M-U-N-I-O
•
COMUNIO is an online football manager, where many players
join together to form a division.
•
•
The aim is to get the most points in the community.
•
522 real Bundesliga players from all 18 clubs in the COMUNIO
database*.
•
Events in the Bundesliga (transfers, injuries, suspensions,
successes) have immediate consequences for the game.
•
In 2013 COMUNIO was voted most popular website in the
games category.**
ROTATION
40 €
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40 €
INHALT
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The points scored are based on the real achievements of the
Bundesliga players and determine the user’s success as
manager.
*Information supplied by comunio.de on: 7.5.2013
** http://www.websitedesjahresawardnight.de/gewinner-2013
ZIELGRUPPE
•
COMUNIO.de Mobil reaches an average of 0.35 million unique
apps.
•
•
74% of COMUNIO.de Mobil users are male.
•
COMUNIO.de Mobil users have an above-average level of
education: 51% of them have completed an intermediate
university of applied sciences entrance qualification as their
highest level of educational attainment.
•
month.
•
COMUNIO.de Mobil users show above-average interest in new
and rental cars, life and pension insurance, financial
investments, shares, bonds and funds, and men’s clothing.
Overall, the users are relatively young: 57% of users are aged
Seite 118
Page
Quelle: IVW 2014-12
INHALT
DER POSTILLION: Honest news – independent and fast!
Umfeld
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User-Action)*
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(Auto-Expand)*
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Seite 119
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•
•
Topical news
•
In addition to articles, there are also comment pieces by fictional
individuals.
•
•
•
Founded on 28/10/2008 by Stefan Sichermann
Satirical posts in the style of newspaper articles and agency
reports
One of Germany’s biggest satirical magazines
Mobile website, Android & iPhone app
749.828 PIs App
Quelle: IVW 2015-08
INHALT
ELTERN Mobile – the whole world of pregnancy, birth and children
on your phone!
Baby
Buying power
Desire for kids
Family & Vacation
Health & Nutrition
Infants
Pregnancy
Schoolchild
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
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Mobile Tandem Ad
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Baby
Buying power
Desire for kids
ELTERN
Kinderwunsch
iPhone App
Family & Vacation
Health & Nutrition
Infants
Pregnancy
Schoolchild
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
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•
ELTERN Mobile offers a diverse range of topics in the high
quality characteristic of ELTERN: family planning, pregnancy,
birth, babies, etc.
•
No matter where they are, our users can access selected
editorial content from the ELTERN.de website at mobil.eltern.de
on their phone at any time.
•
The ELTERN.de mobile site offers:
- Information on all stages of life
- Helpful introductions to products
- Exciting quizzes and tests
- Amazing photo spreads
- Article search in the ELTERN.de archive
•
In addition, ELTERN.de offers the “Kinderwunsch” (family
planning) iPhone app.
Umfeld
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ZIELGRUPPE
•
ELTERN.de Mobil reaches an average of 0.83 million unique
apps.
•
•
75% of ELTERN.de Mobil users are female.
•
Overall, ELTERN.de Mobil users are relatively well-educated:
35% of them have completed an intermediate certificate of
education and 49% have completed a university of applied
sciences or general university entrance qualification.
•
month.
•
ELTERN.de Mobil users show above-average interest in
furniture and home furnishing items, body and haircare,
washing and cleaning products, baby articles, fashion and
cosmetics, and shoes.
ROTATION
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
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Seite 221
Page
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INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile Booklet Connect Ad
Mobile themed sponsorship
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 322
Page
Quelle: IVW 2015-08
INHALT
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
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(Auto-Expand)*
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Seite 123
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•
ESSEN-UND-TRINKEN.de.de is the largest online foodie
community in terms of contents and members, and now also
available as a mobile website.
•
With its mix of editorial and user-generated contents and handy
tools, such as the Recipe Finder or the Restaurant and Hotel
Guide ESSEN&TRINKEN Mobile offers inspiration, advice and
networking opportunities to users.
INTEGRATIONEN
Integrationen
Preis
Mobile Booklet
auf Anfrage
Seite 224
Page
INHALT
FINDERZIMMER – find it, love it, pass it on
With the slogan “A second lease of life for beautiful kids’ things”,
this app from ELTERN and URBIA provides an online marketplace
that makes it easy for parents to buy high-quality kids’ things from
other parents and also sell on their own children’s clothing when
their kids outgrow it.
It’s something every parent is familiar with: whenever you buy
clothes for your child, they’ve grown out of them before you know it.
Intuitive navigation enables users to quickly buy or sell clothes and
other items online. This saves parents money and allows them to be
conscious consumers. They can find a good home for their kids’
things and find individual items for themselves. Many parents also
value the fact that second-hand clothing contains fewer hazardous
substances since it has been repeatedly washed by the previous
owner.
How does it all work? It’s easy:
•
FIND IT: Buy kids’ things from other parents, easily and at
affordable prices, and discover customised offers
•
LOVE IT: The direct chat function makes it possible to instantly
exchange additional information with the seller and negotiate
further. You can then pay conveniently and securely using
PayPal.
•
PASS IT ON: It’s quick and easy to sell on clothes that your kids
have outgrown. Users can post an offer in a few simple steps:
simply take a photo and select the brand, size and colour
Umfeld
Homepage Botton
Homepage Mid
Homepage Top
Werbeform
Format
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User-Action)*
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(Auto-Expand)*
Mobile Sticky Ad
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-
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80 €
60 €**
40 €
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ROTATION
70 €
50 €**
30 €
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90 €
80 €
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80 €
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70 €
•
FINDERZIMMER is aimed at young, net-savvy parents who are
brand-conscious and focused when looking for things for their
kids
-
90 €
100 €
50 €
100 €
80 €
90 €
40 €
75 €
•
•
90% of users are women aged between 25 and 44
•
FINDERZIMMER users value sustainability, prefer individual,
high-quality items and have a high willingness to buy
ZIELGRUPPE
Users of the FINDERZIMMER second-hand marketplace app are
very interested in buying high-quality branded products at
affordable prices, and also in selling them.
Source: own figures 2015-07
Seite 125
Page
Quelle: IVW 2015-08
INHALT
FRAUENZIMMER mobile – all the top topics for women on one
mobile site
•
FRAUENZIMMER is a high quality portal for women with a wide
range of topics, which provides a high proportion of
professionally produced moving images.
•
FRAUENZIMMER is diverse, informative and entertaining,
dynamic, up-to-date and communicative.
•
Articles, videos, tests and columns about topics such as stars &
news, fashion & beauty, diet & health and much more –
presented in top design
Umfeld
Homepage
Umfeld
ZIELGRUPPE
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
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60 €
70 €
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50 €
40 €
•
FRAUENZIMMER Mobil reaches an average of 0.03 million
unique mobile users per month via the mobile enabled website
and apps.
•
•
81% of FRAUENZIMMER Mobil users are female.
•
FRAUENZIMMER Mobil users have a relatively high level of
•
month.
•
FRAUENZIMMER Mobil users show above-average interest in
furniture and home furnishing items, toys, and fashion and
cosmetics.
The users are younger than average: 54% of users are aged
Source: AGOF mobile facts 2014-II // Universe: average month
Seite 126
Page
14.400 UMU´s App
Quelle: AGOF mobile facts 2015 I / own data 2014-03
1.407.275 PIs App
Quelle: IVW 2015-08 / own data 2014-03
INHALT
All European football news and football players in a single app
With just a few clicks, any football fan can use the free app to
get right up-to-date on European football.
•
FUSSBALLEUROPA.com offers the very latest news from top
European football on a daily basis.
•
News on all major European leagues clearly laid out in a single
app.
•
Practical categorization of news in terms of leagues, players and
clubs.
•
•
•
All of the latest information on football events:
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
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Champions League, Euro League and the 2014 World Cup.
The app is available for Android and iOS.
Aggregation of all European football news
•
A single app in which all news on top European football is
bundled for the user – the German Bundesliga, the Spanish
Primera Division, the Italian Serie A, the British Premier League
and the French Ligue 1!
•
The line-ups for all top teams and profiles of all top stars set out
in a clear and easily understandable format.
•
As the former "Barca99.com" site, FUSSBALLEUROPA.com
already enjoys high download and user numbers.
•
The positive ratings point to the simple but functional app
design.
•
Lengthy visits to the website generated by users' high level of
interest in the content.
•
The 2014 World Cup column is bookable!
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ZIELGRUPPE
•
•
Users have intense interest in international football
•
Mostly male users
Spanish football, with the top clubs Real Madrid, FC Barcelona
and Atletico Madrid, is especially popular
90.000 UMU´s App
44.199.322 PIs App
Quelle: IVW 2015-08
INHALT
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
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60 €
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ROTATION
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ZIELGRUPPE
•
GALA.de Mobil reaches an average of 1.02 million unique mobile
users per month via the mobile enabled website and apps.
•
•
65% of GALA.de Mobil users are female.
•
GALA.de Mobil users have an above-average level of education:
education.
•
month.
•
GALA.de mobile users show above-average interest in fashion
and cosmetics, travel, and telecommunications products and
services.
of users are aged 49 or less.
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
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Mobile Tandem Ad
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Seite 128
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The latest news from show biz, party photos, royals, beauty and
fashion trends and everything worth knowing about your stars - all
this is provided by the new GALA.de iPhone-Application. Whether in
a café, in the bus or strolling through shops, if you enter
the GALA.de Application in your iphone, you can access news,
images and our star database, whenever and wherever you want.
Umfeld
ROTATION
Umfeld
Homepage
Werbeform
Format
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Seite 229
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ROTATION
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web + iPhone & Android App)
Mobile Booklet (Mobile Web + iPhone & Android App)
Mobile Booklet Connect Ad (Mobile Web + iPhone & Android App)
Mobile themed sponsorship (Mobile Web + iPhone & Android App)
Sponsored Post (Mobile Web + iPhone & Android App)
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 330
Page
Quelle: IVW 2015-08
INHALT
With immediate effect, GEO can now also be accessed as a mobile
website
Umfeld
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Werbeform
Format
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ROTATION
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User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
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•
Familiar, high class looks and intuitive operation of GEO.de –
adapted to the screen formats of a range of different mobile
devices
•
•
•
Particularly powerful imagery, and easy to operate
Shows the highly diverse and exciting content of GEO.de
Photos of the most popular destinations of the GEO travel
community
ZIELGRUPPE
•
GEO.de Mobil reaches an average of 0.06 million unique mobile
•
Users are divided almost equally between women and men,
with slightly more women: 59% of users are female.
•
Overall, GEO.de Mobil users are very young: 61% of users are
aged 39 or less; 85% of users are aged 49 or less.
•
GEO.de Mobil users have an above-average level of education:
education and 41% have completed vocational A-Levels or a
general university entrance qualification as their highest level of
•
month.
•
GEO.de Mobil users show above-average interest in travel,
health services, and financial investments, shares, bonds and
funds.
Seite 131
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INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
Seite 232
Page
8.000.000 PIs App
INHALT
GOAL 2014– the new football manager game
•
GOAL 2015 is a fictitious football manager game. Users create
their own team, train it and then compete against thousands of
other players across the platform.
•
In the app, users play in their own league, where they can keep
track exciting promotions and relegations.
•
•
The app offers numerous innovative features:
•
The game was launched in March 2013 and, since then, has
enjoyed great popularity (so far there have been 62,000
downloads*).
•
Available for iOS and Android.
Umfeld
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* GoalGames’ own figures (July 2013)
ZIELGRUPPE
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
- Choosing a sponsor helps to maximise revenues. This means
you can build your own stadium, buy better players and improve
the training.
-Users can share their impressions of the game via links with
Facebook.
Umfeld
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GOAL 2015 - football manager - reach your target group in a fun way
•
Users purposefully choose their advertising partners (for
instance in the choice of a sponsor). Advertising is regarded as
something supportive and beneficial, thus creating a positive
emotional bond. •
The app is used several times a day and more than 210,000
logins a month are recorded.*
•
Players create a personal profile which enables a target
group-specific advertising strategy (socio-targeting).
•
GOAL MANAGER addresses a very young target group of
enthusiastic consumers - a third of the users are aged between
20 and 29.*
Seite 133
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INHALT
GOAL 2014 Tablet apps– the new football manager game
•
GOAL 2015 is a fictitious football manager game. Users create
their own team, train it and then compete against thousands of
other players across the platform.
•
In the app, users play in their own league, where they can keep
track exciting promotions and relegations.
•
•
The app offers numerous innovative features:
•
The game was launched in March 2013 and, since then, has
enjoyed great popularity (so far there have been 62,000
downloads*).
•
Available for iOS and Android.
- Choosing a sponsor helps to maximise revenues. This means
you can build your own stadium, buy better players and improve
the training.
-Users can share their impressions of the game via links with
Facebook.
Umfeld
GOAL 2014 FOOTBALL MANAGER
Android Tablet App
GOAL 2014 FOOTBALL
MANAGER iPad App
Werbeform
Format
Tablet Superbanner
-
Seite 234
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Quelle: IVW 2015-08
INHALT
GRAZIA-MAGAZIN.de mobile website - keep yourself updated!
•
GRAZIA-MAGAZIN.de's mobile website supplies Grazianistas
with the latest fashion, beauty and celebrity news around the
clock.
•
With the latest catwalk and Hollywood photographs always at
the user's fingertips
•
Short loading times, pictures well worth seeing and much more.
Fashionistas, keep yourself updated!
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
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Mobile Sticky Ad
-
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Seite 135
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ZIELGRUPPE
GRAZIA-MAGAZIN.de provides advertisers from the fashion and
lifestyle industries with top-quality settings for targeted
communication with their potential consumers - about two thirds of
the users are female, aged between 20 and 49, and work full time,
making them the typical modern-day fashionistas with an eye for
trends.
70.000 UMU´s App
3.231.489 PIs App
Quelle: IVW 2015-08
INHALT
Overview of KÖLN 50667 apps
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
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The whole world of the Köln 50667 series on the smartphone –
available as an Android and iPhone app version
•
Second screen application as a second monitor in addition to the
TV
•
Contains all episodes, exclusive contents, background
information, video clips, etc., as video on demand
•
Makes it possible for friends and other fans to interact on the
current show on their mobile devices.
- Great interactivity through innovative features such as
- Live chat feature
- Contests and prizes for very active users
- Ratings
•
Free download
ROTATION
•
Umfeld
ZIELGRUPPE
•
The KÖLN 50667 app reaches an average of 0.08 million unique
mobile users per month.
•
Users are divided almost equally by gender. KÖLN 50667 app
users are 52% male.
•
The users are relatively young: 33% of users are aged between
20 and 39 and 69% of users are aged 49 or less.
•
KÖLN 50667 app users have an average level of education:
education and 25% have completed at least a university of
applied sciences entrance qualification as their highest level of
•
67% of users have an above-average net monthly household
income of €2,000 or more, and 45% of users have an income of
over €3,000 per month.
•
KÖLN 50667 app users show above-average interest in new
cars, mobile phone plans and contracts, and pay-to-download
films or TV series.
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
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Seite 136
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ROTATION
288.890 PIs App
Quelle: IVW 2015-08 / IVW 2015-07
INHALT
MANAGER-MAGAZIN.de mobile – well informed about politics,
economics and world news
•
MANAGER-MAGAZIN.de’s mobile portal turns your mobile
phone into an information centre.
•
All users can find information about relevant topics quickly and
easily, for example business, finance, economic policy &
lifestyle.
•
About 69% of MANAGER-MAGAZIN.de users are very mobile
and travel a lot – the ideal target group for your mobile
advertising.*
•
Most MANAGER-MAGAZIN.de mobile users are 20–39 years
old, work in senior or management positions and have high
incomes.**
Werbeform
Format
Umfeld
ROTATION
Mobile Banderole Ad
Mobile Interstitial
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Sticky Ad
Mobile Tandem Ad
-
-
70 €
50 €
50 €
75 €
65 €
60 €
70 €
-
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70 €
70 €
45 €
75 €
Werbeform
Format
Umfeld
Mobile Banderole Ad
Mobile Interstitial
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Sticky Ad
-
-
70 €
50 €
50 €
75 €
65 €
60 €
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-
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70 €
45 €
*Source: AGOF internet facts 2013-9 **Source: AGOF mobile facts 2013-II
ZIELGRUPPE
•
MANAGER-MAGAZIN.de Mobil reaches an average of 0.31
million unique mobile users per month via the mobile enabled
website and apps.
•
•
72% of MANAGER-MAGAZIN.de Mobil users are male.
•
MANAGER-MAGAZIN.de Mobil users have a significantly
above-average level of education: 25% of them have completed
a university of applied sciences entrance qualification and 39%
have completed a general university entrance qualification as
their highest level of educational attainment.
•
month.
•
MANAGER-MAGAZIN.de Mobil users show above-average
interest in new and used cars, financial investments, shares,
bonds and funds, and life and pension insurance.
between 20 and 39 and 24% of users are aged 50 or more.
ROTATION
Werbeform
Format
Mobile Banderole Ad
Mobile Interstitial
(Auto-Expand)*
Mobile Push Down Ad
Mobile Reveal Ad
Mobile Startscreen Interstitial
-
-
70 €
50 €
50 €
75 €
65 €
60 €
70 €
-
-
70 €
70 €
45 €
Seite 137
Page
Umfeld
ROTATION
1.690.000 UMU´s App
376.524.582 PIs App
Quelle: IVW 2015-08
INHALT
N-TV mobile – always well informed about news and economics
Users are always kept up-to-date with news about economics,
politics, the stock market, panorama, sport etc.
•
The n-tv app always keeps users up-to-date with intelligently
linked articles, photos and videos. Available as a mobile portal,
iPhone, Android phone, BlackBerry, iPad and Android tablet app.
•
The n-tv app shows moving images of current events in
excellent quality.
•
Sport Liveticker provides information on the latest events from
the race tracks and football stadiums with national and
international scores. •
The custom weather box on the home page and detailed
weather reports with 8-day forecasts provide users with
weather information.
•
The push function for breaking news informs users immediately
of important news from all around the world.
Umfeld
Car
Economy
Entertainment
Guide
HomepagHomep
age
Knowledge
Panorama
Politics
Soccer Ticker
Sports
Technics
Travel
Weather
-
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
60 €
80 €
70 €
50 €
70 €
-
50 €
40 €
Umfeld
ROTATION
Umfeld
Car
Economy
Entertainment
Good News of
the day
Guide
HomepagHomep
age
Knowledge
Panorama
Politics
Soccer Ticker
Sports
Technics
Ticker Markets
Travel
Video
Yellow Pages
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
60 €
80 €
70 €
50 €
70 €
-
50 €
40 €
Seite 138
Page
•
Umfeld
ROTATION
ZIELGRUPPE
•
N-TV Mobil reaches an average of 3.47 million unique mobile
•
•
60% of N-TV Mobil users are male.
•
N-TV Mobil users have an above-average level of education:
•
month.
•
N-TV Mobil users show above-average interest in financial
investments, shares, bonds and funds, and pay-to-download
music, films or TV series.
between 30 and 49 and 21% of users are aged 49 or more.
Umfeld
Car
Economy
Entertainment
Good News of
the day
Guide
HomepagHomep
age
Knowledge
Panorama
Pictures
Politics
Soccer Ticker
Sports
Technics
Ticker Markets
Travel
Video
Yellow Pages
-
Werbeform
Format
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
60 €
40 €
80 €
60 €
80 €
50 €
30 €
70 €
50 €
70 €
-
50 €
100 €
40 €
75 €
Seite 239
Page
Umfeld
ROTATION
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web, iPhone & Android App)
Mobile Booklet (Mobile Web, Smartphone & Tablet Apps)
Mobile themed sponsorship (Mobile Web, iPhone & Android App)
auf Anfrage
auf Anfrage
auf Anfrage
Seite 340
Page
INHALT
N-TV iPad and Android Tablet App – Well informed all the time about
news and business
•
The N-TV iPad and Android Tablet App gives users the latest
news and business information, anytime and anywhere.
•
N-TV iPad and Android Tablet App keeps users up-to-date with
intelligent networked articles, pictures and videos, whenever
and wherever.
•
N-TV App presents moving pictures in outstanding quality from a
broad video-on-demand offer.
•
Users are kept updated everywhere and all the time about latest
stock market developments.
•
The Formula 1 ticker presents current results on the race tracks
while the football ticker streams information about national and
international matches. •
A customisable weatherbox on the App start page and detailed
weather reports with 8-day forecasts keep users fully informed.
Umfeld
Car
Economy
Entertainment
Guide
HomepagHomep
age
Knowledge
Werbeform
Format
Tablet Billboard
Tablet Superbanner
-
Loading screen
Panorama
Politics
Soccer Ticker
Sports
Technics
Umfeld
ROTATION
90 €
80 €
60 €
40 €
80 €
70 €
50 €
30 €
FESTPREISE PRO WOCHE TABLET
Belegungseinheit
N-TV iPad App
Seite 441
Page
Tablet Billboard
AI p. W.
Festpreis
3.380.000
67.600 €
INHALT
Keep right up to date with the latest share prices
•
Users receive the latest news on all financial topics such as
financial investments, funds, foreign exchanges and
commodities on the national and international markets.
•
The information on German and international share prices is
carefully prepared and continuously updated, and corresponding
diagrams are displayed.
•
Topical videos about Telebörse, the market and top topics are
displayed in a video zone using innovative mobile technology
and can be viewed on any smartphone.
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
50 €
30 €
50 €
-
80 €
60 €
50 €
70 €
50 €
40 €
ZIELGRUPPE
Top-quality information
Users are highly interested in financial investments, shares,
funds, etc., as well as new technologies, and actively keep
themselves informed about these topics.
•
The target group consists predominantly of men aged 30 or over
with a good education and a high net monthly household
income.
•
N-TV Telebörse.de benefits from the credibility of the N-TV
brand.
•
N-TV Mobil has its own 30-strong online and mobile editorial
team that produces exclusive articles and commentary.
Umfeld
Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
Mobile Sticky Ad
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
60 €
50 €
70 €
50 €
40 €
Umfeld
ROTATION
Umfeld
Homepage
Werbeform
Format
-
Seite 142
Page
•
Umfeld
ROTATION
60 €
40 €
50 €
30 €
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
auf Anfrage
auf Anfrage
auf Anfrage
Seite 243
Page
15.173.970 PIs App
INHALT
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Seite 144
Page
Umfeld
ROTATION
40 €
80 €
30 €
70 €
•
„Unnützes Wissen“ (= German for random knowledge) is one
of the most popular sections of the stern-magazine „NEON“ –
its facebook-page alone already has more than 400,000 fans. As
a logical continuation NEON is now publishing an Android App,
which is dedicated entirely to such random – but entertaining facts.
•
The app‘s homepage not only offers the classical „random
knowledge“ with more than 1000 facts, but also the section
„random quizzing“, where users can test their progress in
random knowledge.
•
Users can post their achieved score or their favorite facts on
facebook or twitter.
INHALT
MED1
MED1 is one of the biggest health portals in the German-speaking
world, with information for both laypeople and experts. Users can
post reports about their experiences in a forum and exchange
information with each other.
Coverage:
- 5.1 mio PIs
- 3.4 mio Visits
WIKIFIT
Germany’s largest fitness community.
Coverage:
500.000 PIs
ZIELGRUPPE
MED1:
Umfeld
MED1’s target group comprises active, health-conscious individuals
with above-average education and high incomes. Their high body and
brand awareness makes them a highly attractive target group for
advertisers.
MED1
WIKIFIT Homepage
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
70 €
80 €
70 €
60 €
70 €
Seite 145
Page
Umfeld
ROTATION
WIKIFIT:
Sporty and educated men/women aged between 14 and 49.
Source: own figures
100.000 UMU´s App
18.175.693 PIs App
Quelle: IVW 2015-08
INHALT
NEWS REPUBLIC apps – where users becomes news directors
•
NEWS REPUBLIC always keeps users up-to-date about
everything that’s going on in the world – on all mobile channels.
•
Cooperation with the largest media and news agencies (5,000
journalists and 120,000 news topics daily).
•
Users can build their own channels and get news, photos and
videos about their favourite topics delivered directly to their
mobile devices
•
•
•
TagNav™ allows users to discover other related articles.
•
NEWS REPUBLIC is free and available for iPhone, iPad, Android
phone and tablet as well as Windows Phone.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
The content can be shared and commented on directly by
e-mail, Twitter or Facebook.
ZIELGRUPPE
Custom alerts inform users of the latest important news.
•
The NEWS REPUBLIC app reaches an average of 0.1 million
unique mobile users per month.
•
•
60% of the Users are male.
•
NEWS REPUBLIC app users have an above-average level of
•
66% of users have an above-average net monthly household
income of €2,000 or more, and 36% of users have an income of
over €3,000 per month.
•
NEWS REPUBLIC app users show above-average interest in
new and rental cars, DIY articles and appliances, and financial
investments, shares, bonds and funds.
Umfeld
Homepage
Werbeform
Format
Umfeld
ROTATION
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
40 €
60 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
80 €
90 €
40 €
The users are relatively young: 59% of users are aged between
20 and 39 and 88% of users are aged 49 or less.
Seite 146
Page
INTEGRATIONEN
Integrationen
Preis
Mobile sponsored Post
Seite 247
Page
INHALT
NEW REPUBLIC is an international news app, in which the user is
his own news editor and only gets the news that is of personal
interest to him.
•
NEWS REPUBLIC keeps the user up-to-date about everything
that is happening in the world at the moment – on all mobile
channels.
•
Users can set up their own channels and download news,
photos and videos on their favourite topics in real time on their
mobile devices.
•
NEWS REPUBLIC cooperates with the major media and news
agencies (5,000 journalists and 120,000 news topics daily) and
the leading blogs.
•
The app is available for both the iPad and Android Tablet
devices.
Umfeld
NEWS REPUBLIC
Android Tablet App Homepage
NEWS REPUBLIC iPad
App - Homepage
Werbeform
Format
Tablet Superbanner
-
Umfeld
ROTATION
80 €
60 €
40 €
70 €
50 €
30 €
Belegungseinheit
NEWS REPUBLIC Android Tablet App - Total
Seite 348
Page
AI p. W.
Festpreis
450.000
9.000 €
Quelle: IVW 2015-08
INHALT
O2 Active mobile – everything you need to know about O2 on one
page
Umfeld
Homepage
Werbeform
Format
User-Action)*
-
Umfeld
•
O2 positions the portal as a customer portal, as well as an entry
point for interested customers with information about tariffs and
mobiles
•
O2 Active allows existing O2 customers quick & easy access to
billing and usage data
•
The portal also provides important, up-to-date information
24-hours a day from the following areas: news, sport, cinema &
TV, etc.
•
The solution in the mobile portal provides O2 Active users with
the suitable format for every mobile device
ROTATION
ZIELGRUPPE
•
O2 ACTIVE Mobil reaches an average of 1.54 million unique
apps.
•
•
51% of O2 ACTIVE Mobil users are male.
•
O2 ACTIVE Mobil users have an average level of education: 32%
of them have completed an intermediate certificate of education
•
month.
•
O2 ACTIVE Mobil users show above-average interest in
consumer electronics (TVs, video games, surround sound
systems, etc.) and pay-to-enter lotteries.
The users are younger than average: 53 % of users are aged
Seite 149
Page
INHALT
P.M. Quiz – the knowledge quiz to go – bizarre questions and clever
answers
•
How much do clouds weigh? What is the oldest fairytale in the
world? Why don’t babies become hoarse?
•
These are just some examples of the exciting questions that
users will find in six topic areas or using the random generator.
•
•
Topics: science & technology,
•
For each question the user gets three options followed by a
short explanation of the correct answer.
•
•
Knowledge can be expanded and consolidated as well as tested.
history & politics, trends & styles, nature & travel, psychology &
health, culture & society.
To do this, just save your favourite questions under Favourites
and keep referring to them.
Umfeld
P.M. Quiz Apps Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
ZIELGRUPPE
ROTATION
40 €
80 €
30 €
70 €
Umfeld
P.M. Quiz Apps Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
•
P.M. Mobil reaches an average of 0.07 million unique mobile
•
•
•
P.M. Mobil users have an above-average level of education:
•
month.
•
In comparison with the population of Germany as a whole, P.M.
Mobil users show above-average interest in consumer
electronics (TVs, video games, surround sound systems, etc.),
life and pension insurance, and non-alcoholic beverages.
ROTATION
40 €
80 €
30 €
70 €
Seite 150
Page
320.000 UMU´s App
26.790.718 PIs App
Quelle: IVW 2015-08
INHALT
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
User-Action)*
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
60 €
40 €
60 €
ROTATION
50 €
30 €
50 €
-
80 €
60 €
50 €
70 €
50 €
40 €
Umfeld
Homepage
(Startinterstitial)
Results
Umfeld
Werbeform
Format
User-Action)*
Mobile Interstitial
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
60 €
70 €
50 €
ROTATION
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
User-Action)*
Mobile Interstitial
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
60 €
70 €
50 €
Seite 151
Page
Umfeld
Since November 2012, the online dictionary has also been available
on iOS and Android smartphones and tablets.
ZIELGRUPPE
In addition to familiar target groups for dictionaries – such as
linguists, professors and teachers – PONS.de also reaches
engineers, assistants, managers and civil servants. This offers
advertisers high-quality environments that allow them to address
educators and decision-makers in a targeted manner.
The free PONS online dictionary (www.pons.de) has been running
since October 2008. Users can access over 12 million words and
phrases in over 13 languages and, if required, hear their
pronunciation. All users can directly contact the PONS dictionary
editorial team using the feedback function – and, if they are
interested, can also contribute to the online dictionary themselves by
adding new terms that have not yet been included on the Open
Dictionary for some of the languages. User forums, a blog and text
translations for 36 languages enable fast online help for all linguistic
questions and create close ties with users. In addition to the
translation functionality, PONS also allows users to check the
spelling of German words.
ROTATION
INHALT
The free PONS online dictionary (www.pons.de) has been running
since October 2008. Users can access over 12 million words and
phrases in over 13 languages and, if required, hear their
pronunciation. All users can directly contact the PONS dictionary
editorial team using the feedback function – and, if they are
interested, can also contribute to the online dictionary themselves
by adding new terms that have not yet been included on the Open
Dictionary for some of the languages. User forums, a blog and text
translations for 36 languages enable fast online help for all linguistic
questions and create close ties with users. In addition to the
translation functionality, PONS also allows users to check the
spelling of German words.
Since November 2012, the online dictionary has also been available
on iOS and Android smartphones and tablets.
Umfeld
Homepage
(Startinterstitial)
Results
Werbeform
Format
Tablet Billboard
Tablet Superbanner
-
Seite 252
Page
Umfeld
ROTATION
90 €
80 €
60 €
40 €
80 €
70 €
50 €
30 €
110.000 UMU´s App
3.652.348 PIs App
Quelle: IVW 2015-08
INHALT
The new RTL Inside App is available for iOS and Android devices. It
provides users with exclusive information that is broadcast
simultaneously on various television programmes.
Furthermore, the users can also have the possibility to “check into”
TV programmes and to discuss these with friends around the world
by using the chat function.
Additional features:
Umfeld
DSDS
News
Sports
Werbeform
Format
Mobile Interstitial
-
•
•
•
•
Star News VIP
Supertalent
-
Umfeld
ROTATION
40 €
80 €
30 €
70 €
news / push notifications
chat and social media connection
programme planner and reminder function
videos: RTL highlights and top news
ZIELGRUPPE
Umfeld
DSDS
News
Sports
Werbeform
Format
Mobile Interstitial
-
Star News VIP
Supertalent
-
Umfeld
ROTATION
40 €
80 €
30 €
70 €
•
The RTL Inside app reaches 145,000 unique mobile users per
month.
•
•
62% of the app's users are male, 38% are female.
•
RTL Inside users are distributed evenly across the different
educational level groups: 31% have statutory minimum, 26%
have A-levels, and 24% have GCSE.
•
The distribution across the various income brackets is very even,
with an emphasis on medium incomes. 48% of the users earn
between 2,000 and 3,500 Euros a month.
•
RTL Inside users are mainly interested in telecommunications,
non-alcoholic beverages and shoes.
The age structure is comparatively varied: most users (45%) are
between 14 and 29 years old, the group of 40 to 49 year-olds is
the second largest group (24%).
Source: AGOF internet facts 2013-II universe: individual month
Seite 153
Page
INHALT
RTL Inside iPad App – Exclusive contents and complementary
information about the RTL TV programme
Umfeld
DSDS
Homepageomepa
ge
News
Werbeform
Format
Tablet Superbanner
-
Seite 254
Page
Sports
Starnews VIP
Supertalent
Umfeld
ROTATION
80 €
40 €
70 €
30 €
•
This App gives users exclusive information contemporaneously
with the broadcast of various TV programmes.
•
Users also have the option of checking in to broadcasts and
using the chat function to chat with friends and fans anywhere
in the world.
- Extra features include: news/push notifications
- Chat and social media links
- Programme planner and reminder functions
- Videos: RTL highlights and Top News Preisliste 2015 vom 15.09.2015
Quelle: IVW 2015-07
INHALT
Access the whole world of RTL via your mobile phone.
Content of mobile portal:
•
•
Breaking news from RTL aktuell’s editorial team
•
•
VIP, sports news and live tickers,
•
RTLmobil customers can surf in the internet for free via their
mobile phones.
Umfeld
Cars
DSDS App
Formula One
Games
Guide
Homepage
Mobile Video
News
Soaps
Sport.de
Tv
VIP.de
Wetter.de
WWM App
All details on the RTL TV highlights and soaps, including
“Deutschland sucht den Superstar“ and “Gute Zeiten, schlechte
Zeiten“
Expert advice, and car and weather tips, as well as free browser
games, such as “Wer wird Millionär“
ZIELGRUPPE
Werbeform
Format
Umfeld
ROTATION
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
70 €
50 €
30 €
60 €
-
80 €
80 €
70 €
70 €
-
50 €
40 €
•
RTL Mobil reaches an average of 0.98 million unique mobile
•
•
51% of RTL Mobil users are female.
•
RTL Mobil users have an average level of education: 33% of
•
month.
•
RTL Mobil users show above-average interest in furniture and
home furnishing items, wellness products, and fashion and
cosmetics.
Seite 155
Page
34.000 UMU´s App
1.313.443 PIs App
Quelle: IVW 2015-08
INHALT
Overview of RTV mobile platforms:
Umfeld
•
RTV mobile gives users the chance to have a customised TV
guide with them at all times.
•
In addition to the far-reaching mobile portal, the RTV portfolio
also includes iPhone and Android phone apps.
•
The RTV mobile platforms offer a range of useful features such
as:
- The RTV TV guide to call up an overview of the entire, current
TV guide from “Now showing” to “on at 20:15”.
- “Tips of the day” are reviewed by an independent editorial
team.
- The “my RTV” login – supplementary, free function
(customisation of TV channels, genres & tips).
Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
-
50 €
30 €
70 €
ZIELGRUPPE
RTV mobile target group
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
90 €
80 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
70 €
60 €
-
90 €
80 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Seite 156
Page
Umfeld
ROTATION
•
•
•
•
14–29 years: 54%
30–39 years: 20%
40–49 years: 18%
Overall, 50% of users have a net household income of
€2000–4000 per month.*
*Source: TDW 2013-02
INHALT
RTV.de Tablet Apps, summary
RTV Tablet Apps offer a variety of useful features, such as:
Umfeld
Homepage
Werbeform
Format
Tablet Billboard
Tablet Superbanner
-
Seite 257
Page
Umfeld
ROTATION
90 €
40 €
80 €
30 €
•
The RTV TV guide to access the full and current TV programme
from “On TV now” to “On TV at 20.15” in a clearly structured
layout.
•
Recommended viewing “Tip of the day”. Recommendations
from an independent editorial office.
•
The “myRTV” log-in – additional free functions (customisation of
TV station, genres and TV tips). Preisliste 2015 vom 15.09.2015
Quelle: IVW 2015-08
INHALT
SCHÖNER WOHNEN now through three channels
SCHÖNER WOHNEN magazine has been Europe’s largest home and
lifestyle magazine for over 50 years and is a synonym for living in
style: style-defining, true-to-life, relevant – a guideline for an entire
field. Since the end of 2008, with SCHONER-WOHNEN.de,
SCHOENER WOHNEN has also been the primary digital address for
all those interested in furnishing.
Since the fall of 2013, with its own distinctive journalistic and
aesthetic quality, SCHÖNER WOHNEN also shows the very best
from the world of interior design in its unique journalistic and
aesthetic quality through its mobile channel. The mobile website
interests its users in interior design, decorating and building. The
photo spreads inspire people to fulfil their personal decorating
dreams.
Umfeld
Building
Dekorate
Homepage
News
Photo Gallery
Setting
Specials
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
90 €
80 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
ZIELGRUPPE
•
SCHÖNER WOHNEN Mobile reaches an average of 0.27 million
unique mobile users per month via the mobile enabled website
and apps.
•
•
60% of SCHÖNER WOHNEN Mobile users are female.
•
SCHÖNER WOHNEN Mobile users have a relatively high level
of education: 50% of them have completed an intermediate
certificate of education.
•
month.
•
In comparison with the population of Germany as a whole,
SCHÖNER WOHNEN Mobile users show above-average
interest in furniture and home furnishing items, toys, digital
photography, and fashion and cosmetics.
Seite 158
Page
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
auf Anfrage
auf Anfrage
auf Anfrage
Seite 259
Page
550.000 UMU´s App
INHALT
SMS VON GESTERN NACHT is an entertainment platform for
teenagers and young adults. Users of the website and mobile apps
can anonymously upload amusing chat messages. These messages
are not publicly visible to begin with. An editorial team publishes a
selection of the submissions, which are then rated and commented
on by users. The top-rated submissions are used as teasers on the
accompanying Facebook page. With 1.3 mill. likes, it is one of the
biggest German fan pages.
Four paperbacks containing a selection of the funniest messages
have also been published by Rowohlt Verlag, with a combined print
run to date of 800,000 copies.
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
Link to website: www.smsvongesternnacht.de
ROTATION
60 €
40 €
80 €
60 €
50 €
50 €
30 €
70 €
50 €
40 €
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
60 €
40 €
80 €
60 €
50 €
50 €
30 €
70 €
50 €
40 €
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
Mobile Sticky Ad
-
Seite 160
Page
•
SMS VON GESTERN NACHT achieves an average of 31 mill.
page impressions and 10 mill. visits per month via the mobile
enabled website and apps.
•
•
ROTATION
ZIELGRUPPE
Umfeld
ROTATION
60 €
40 €
80 €
60 €
50 €
50 €
30 €
70 €
50 €
40 €
Source: own figures, gutenacht Media GmbH
1.760.000 UMU´s App
266.136.394 PIs App
Quelle: IVW 2015-08
INHALT
SPIEGEL mobile – the latest insights into what’s happening in the
world
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Interstitial
Mobile Tandem Ad
-
Politics
School
Science
Sports
Travel
ROTATION
35 €
35 €
80 €
50 €
100 €
30 €
30 €
65 €
40 €
75 €
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Interstitial
-
Politics
School
Science
Sports
Travel
University
Umfeld
30 €
30 €
65 €
40 €
Umfeld
Automobile
Economy
Homepage
Kulture
Kulture per
month
Panorama
Werbeform
Format
Mobile Interstitial
-
Seite 161
Page
•
The complete SPIEGEL ONLINE mobile offering on your mobile
phone, including innovative mobile technology, such as videos,
Facebook and Twitter posting, RSS feeds, extensive stock
market and weather portal and much more.
•
At http://m.spiegel.de the entire SPIEGEL ONLINE site is
available free of charge to all HTML-enabled mobile phones and
their users – regardless of network provider.
•
SPIEGEL mobile is also available as an iPhone app, Android app
and Windows 7 app.
ZIELGRUPPE
•
SPIEGEL Mobil reaches an average of 7.27 million unique mobile
•
•
57% of SPIEGEL Mobil users are male.
•
SPIEGEL Mobil users have an above-average level of education:
education.
•
month.
•
SPIEGEL Mobil users show above-average interest in life and
pension insurance and new and rental cars.
ROTATION
35 €
35 €
80 €
50 €
SPIEGEL mobile is available on your mobile phone 24/7 and
delivers constantly updated content: news from all departments,
photo galleries, videos, stock market information etc.
University
Umfeld
•
Politics
School
Science
Sports
Travel
University
Umfeld
ROTATION
35 €
35 €
80 €
50 €
30 €
30 €
65 €
40 €
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web & Apps)
Mobile themed sponsorship (Mobile Web & Apps)
auf Anfrage
auf Anfrage
Seite 262
Page
70.000 UMU´s App
1.437.803 PIs App
Quelle: IVW 2015-08
INHALT
With this app, everything revolves around football – literally!
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
ROTATION
40 €
80 €
50 €
30 €
70 €
40 €
It’s fun and easy to navigate through the app by spinning the
football. •
Individual features are arranged in hexagons on the football simply click to zoom in and enlarge.
•
As well as providing detailed coverage, the app offers exciting
editorial content, a live clock and comprehensive real-time stats.
•
The current state of play in all ongoing matches is displayed in
conference mode right on the start screen.
•
All features at a glance:
- Live clock
- Tables
- Stats
- Photo spreads
- Analysis
Umfeld
ZIELGRUPPE
Homepage
Werbeform
Format
Mobile Interstitial
Mobile Sticky Ad
-
Umfeld
ROTATION
40 €
80 €
50 €
30 €
70 €
40 €
Intense usage by users
Seite 163
Page
•
•
The football app benefits from the credibility of the SPIEGEL
ONLINE brand.
•
•
•
Retains attention for a long time due to comprehensive stats
The diverse range of features leads to intense usage.
Users’ interest in football
INHALT
SPORT.de mobile – an overview of the platform
SPORT.de mobile provides everything a sports fan on the move
wants to know
•
Live scores for all major competitions
- Football
- Formula 1
- Top sports
- Events
•
•
News, background, galleries, tables and match schedules
Interviews, highlights and videos
ZIELGRUPPE
Umfeld
Homepage
Video
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Seite 164
Page
•
Umfeld
ROTATION
SPORT.de mobile target group
Core target group: men, 20–49 years old, interested in sport, active,
educated*
*Information provided by RTL Interactive (July 2013)
290.000 UMU´s App
50.710.325 PIs App
Quelle: IVW 2015-08
INHALT
STERN.de mobile – keep up-to-date always
Umfeld
Cars
Digital
GesundhHealth
Homepage
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
80 €
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
80 €
70 €
60 € (auf
Anfrage)
50 €
70 €
-
50 €
80 €
90 €
40 €
On STERN.de’s mobile platforms users will find a diverse range
of topics in the usual excellent quality. From politics to
economics and sport, culture and entertainment – at STERN.de
all current events are discussed.
•
In addition to the far-reaching mobile web portal, the portfolio of
STERN.de has a diverse range of apps and is therefore available
on all relevant mobile devices: iOS, Android, Windows Phone
and iPad.
•
The STERN.de apps offer your users a range of useful features:
- News Radar: keep up-to-date with the latest news wherever
you are
- Photo & video gallery
- Live scores
- Custom navigation bar
- Push notifications & landscape mode
ZIELGRUPPE
•
STERN.de Mobil reaches an average of 3.51 million unique
apps.
•
with slightly more men: 52% of users are male.
•
•
STERN.de Mobil users have an above-average level of
education: 54% have completed (vocational) A-Levels or a
general university entrance qualification as their highest level of
•
month.
•
STERN.de Mobil users show above-average interest in financial
investments, shares, bonds and funds, and life and pension
insurance. They are also interested in new and rental cars.
Umfeld
Cars
Digital
GesundhHealth
Homepage
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
-
Werbeform
Format
User-Action)*
Mobile Interstitial
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
-
(Auto-Expand)*
-
80 €
70 €
60 € (auf
Anfrage)
50 € (auf
Anfrage)
70 €
Seite 165
Page
•
Umfeld
ROTATION
Umfeld
Cars
Digital
GesundhHealth
Homepage
Imagery (iPad
App)
Knowledge
Kulture+Lifestyle
Politics+Economy
Sports
Travel
Werbeform
Format
User-Action)*
Mobile Interstitial
-
60 €
40 €
60 €
50 €
30 €
50 €
-
80 €
-
(Auto-Expand)*
-
80 €
70 €
60 € (auf
Anfrage)
50 € (auf
Anfrage)
70 €
Seite 266
Page
Umfeld
ROTATION
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial (Mobile Web, iPhone & Android App)
Mobile Booklet (Mobile Web, iPhone & Android App)
Mobile Guide (STERN.de) Mobile
Sponsored Post (iPhone & Android App)
auf Anfrage
from € 10.500 net
auf Anfrage
Seite 367
Page
INHALT
STERN News – The new iPad App
STERN News was launched by stern in early April: it is stern’s first
news App for the iPad. Stern News presents content selected from
STERN.de articles in a clearly organised layout optimised for the
Apple iPad. Stern News concentrates on the essentials – clearly
presented, simple to use, visually opulent.
STERN News presents selected articles about today’s affairs in the
“Top News” section. Other sections: favourite “Pictures of the
day”, top videos. A news ticker provides fast access to a live news
summary. The App is free of charge and can be downloaded from
the App store.
Unlike the pay-for-content STERN eMagazine, the opulent weekly
magazine for lean-back enjoyment (also available in an iPad version),
STERN News delivers to its readers an ongoing and up-to-the-minute
source of key news, pictures and videos. It is the perfect
lean-forward App, keeping you reliably updated with high quality
journalism.
Umfeld
Imagery (iPad App)
Top News (iPad App)
Top Videos (iPad App)
Werbeform
Format
Tablet Billboard
Tablet Pre Roll 20 Sec.
Tablet Pre Roll 30 sec.
Tablet Superbanner
-
Umfeld
ROTATION
90 €
80 €
60 €
40 €
80 €
70 €
50 €
80 €
90 €
30 €
Belegungseinheit
STERN.de iPad App - Total
Seite 468
Page
AI p. W.
Festpreis
370.000
11.100 €
Quelle: IVW 2014-09
INHALT
An overview of the TOGGO mobile platforms
The TOGGO mobile portal and the TOGGO iPhone app thematically
cover the broad spectrum of TOGGO.de, the children’s site with the
greatest coverage in the German-speaking region. For an age
category of 7 to 13 years.
•
•
•
•
Videos on the Toggo series
Animated games that are suitable for children
Current information, prepared for children, from the music, film
and sport sectors, and various areas of knowledge
Umfeld
ZIELGRUPPE
Homepage
Total
Werbeform
Format
Mobile Tandem Ad
-
Umfeld
ROTATION
40 €
100 €
30 €
75 €
Umfeld
Homepage
Total
Werbeform
Format
-
Seite 169
Page
Information on the current Toggo TV programme
Umfeld
ROTATION
40 €
30 €
•
Children 8 – 13 years old
INHALT
TRIPWOLF Apps - the mobile travelling companion
Global Social Travel Guide & Travel Community
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
90 €
80 €
-
70 €
60 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Umfeld
Homepage
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
70 €
60 €
-
90 €
80 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
50 €
40 €
Seite 170
Page
Umfeld
ROTATION
•
High-quality travel content in cooperation with renowned
travel-guide publishers
•
•
User-generated content, ratings, tips and travel blogs
Numerous innovative features such as
- augmented-reality viewer for identifying top sights in the
immediate vicinity
- Trip planner to save hotels, restaurants and bars to a personal
list using drag-and-drop
- Sorting and filtering of sights and attractions according to
popularity, distance and type
- Offline maps
INTEGRATIONEN
Integrationen
Preis
Mobile Booklet (iPhone & Android App)
Sponsored Post (iPhone & Android App)
auf Anfrage
Seite 271
Page
INHALT
TRIPWOLF Apps - the mobile travelling companion
Global Social Travel Guide & Travel Community
Umfeld
TRIPWOLF Android
Tablet App Homepage
TRIPWOLF iPad App
Homepage
Werbeform
Format
Tablet Billboard
Tablet Superbanner
-
Seite 372
Page
Umfeld
ROTATION
90 €
80 €
60 € (nur iPad App)
80 €
70 €
•
High-quality travel content in cooperation with renowned
travel-guide publishers
•
•
User-generated content, ratings, tips and travel blogs
Numerous innovative features such as
- augmented-reality viewer for identifying top sights in the
immediate vicinity
- Trip planner to save hotels, restaurants and bars to a personal
list using drag-and-drop
- Sorting and filtering of sights and attractions according to
popularity, distance and type
- Offline maps
INHALT
TVTV – TV schedule and guide
The new TVTV mobile website lets you check what’s on TV, no
matter where you are – it’s quick, straightforward and free!
Umfeld
Homepage
Umfeld
ROTATION
•
The complete schedule: overview of over 130 free and pay TV
channels
•
Comprehensive preview: find out today what’s on in three
weeks’ time
•
Smart navigation: switch between now, 8.15 p.m. and 10 p.m.
with just a tap
•
Broadcast details: discover the trailer, description, cast and lots
more
•
Individual favourites: import your own channel list from tvtv.de in
seconds
•
The day’s highlights: get tips on films and TV series from the
editorial team
Werbeform
Format
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
60 €
50 €
30 €
50 €
-
70 €
60 €
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
ZIELGRUPPE
-
50 €
40 €
The typical TVTV user is:
•
•
•
•
Umfeld
Homepage
Werbeform
Format
-
Umfeld
ROTATION
40 €
30 €
Umfeld
Homepage
Werbeform
Format
-
Seite 173
Page
Umfeld
ROTATION
40 €
30 €
Aged between 30 and 39
Single
31% of users have a personal net income of €2,000+
Source: own figures
Male (63%)
Quelle: IVW 2015-08
INHALT
URBIA.de mobile – everything new and prospective parents need
Umfeld
Baby
Desire to have
children
Family
Fashion
Freetime and
vacation
Health
Homepage
Infant
Justice and
finance
Love and
partnership
Pregmancy
Puberty
•
URBIA.de is the largest website in Germany for prospective
parents, pregnant couples and parents.
•
URBIA.de mobile provides valuable information about all
important family topics: help with pregnancy problems, expert
tips on nutrition, childbirth, the first few months with your baby,
health, money, child-raising issues etc.
•
In the largest family community in Germany with 47 forum
headings, you will get answers to all burning questions about
parenting from other mothers and fathers in the fastest possible
time.
ZIELGRUPPE
Schoolchild
-
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
80 €
70 €
60 €
80 €
70 €
60 €
50 €
70 €
-
50 €
100 €
80 €
90 €
40 €
75 €
•
URBIA.de Mobil reaches an average of 2.14 million unique
apps.
•
•
70% of URBIA.de Mobil users are female.
•
URBIA.de Mobil users have a high level of education: 35% of
sciences entrance qualification.
•
month.
•
URBIA.de Mobil users show above-average interest in women’s
fashion and cosmetics, toys, health, life and pension insurance,
baby articles and wellness products.
Seite 174
Page
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
Mobile Booklet
Mobile Booklet Connect Ad
Sponsored Post
auf Anfrage
auf Anfrage
auf Anfrage
auf Anfrage
Seite 275
Page
Quelle: IVW 2015-08
INHALT
VICE: The youth and lifestyle magazine from the USA
AdVICE: Central portal for a growing family of global and digital
channels
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
User-Action)*
Mobile Interstitial
(Auto-Expand)*
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
80 €
70 €
80 €
70 €
60 €
70 €
-
100 €
75 €
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)*
Mobile Tandem Ad
-
Umfeld
80 €
60 €
40 €
60 €
ROTATION
70 €
50 €
30 €
50 €
-
70 €
80 €
60 €
70 €
-
100 €
75 €
Umfeld
Homepage
Total
Werbeform
Format
Mobile Banderole Ad
User-Action)*
(Auto-Expand)*
Mobile Tandem Ad
-
80 €
60 €
40 €
60 €
70 €
50 €
30 €
50 €
-
70 €
80 €
60 €
70 €
-
100 €
75 €
Seite 176
Page
Umfeld
ROTATION
•
•
•
•
Youth and lifestyle magazine
•
•
Digital destination for opinion content
News, music, videos, fashion, photos
Cutting-edge youth culture
Also covers controversial topics such as sex, drugs and violence;
VICE continues to focus on social issues or political conflicts that
transcend borders
Mobile website, Android app, iPhone app
INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
auf Anfrage
auf Anfrage
Seite 277
Page
Quelle: IVW 2015-08
INHALT
VODAFONE LIVE! – all news combined on one mobile site
Umfeld
Cars
Chat + Flirt
Guidebook
Homepage
Homepage
Business Portal
IT + Handy
Lifestyle
Mobile TV
Music + Fun
My Portal
News + Info
Services
Special
Sports
Travel
-
Werbeform
Format
User-Action)*
Mobile Interstitial
-
Umfeld
60 €
40 €
60 €
ROTATION
50 €
30 €
50 €
-
80 €
70 €
70 €
60 €
•
VODAFONE LIVE! mobile combines all mobile phone functions
with high quality content
•
VODAFONE LIVE! mobile is the convergent mobile site for
Vodafone.de and Vodafonelive.de
•
As a general interest portfolio, VODAFONE LIVE! mobile
displays all facets from content offering to economic news, such
as
- Sport
- Lifestyle
- Music news
- IT+ mobile phone
•
Integration of its own community including chat, a dating portal
and photo community
ZIELGRUPPE
•
VODAFONE LIVE! reaches an average of 1.32 million unique
apps.
•
•
50% of VODAFONE LIVE! users are male and female.
•
Overall, VODAFONE LIVE! mobile users are relatively
well-educated: 34% of them have completed an intermediate
university of applied sciences entrance qualification.
•
month.
•
VODAFONE LIVE! users show above-average interest in
systems, etc.), gambling and pay-to-enter lotteries, and mobile
phones and smartphones.
of users are aged 40 or older.
Seite 178
Page
40.000 UMU´s App
Quelle: AGOF mobile facts 2014 III
INHALT
VOX Inside - exclusive content and supplementary information on
VOX programmes
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
ROTATION
40 €
80 €
30 €
70 €
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Seite 179
Page
Umfeld
ROTATION
40 €
80 €
30 €
70 €
•
•
•
The VOX Inside app brings television even closer
•
The app can be used to exchange views and to take part in
surveys and quizzes
•
Other features are:
- the check-in function – users can check in to the broadcast and
use various channels to communicate to others what they are
watching;
- the reminder function, which draws attention to broadcasts or
videos using push messages;
- the chat and an expanding community;
- videos dealing with highlights and news;
- programme planner
Available for iOS and for Android
Parallel to TV broadcasts, users get exclusive content on their
favourite programmes
INHALT
VOX Inside Tablet Apps - exclusive content and supplementary
information on VOX programmes
Umfeld
Homepage
Werbeform
Format
Tablet Superbanner
-
Seite 280
Page
Umfeld
ROTATION
80 €
40 €
70 €
30 €
•
•
•
The VOX Inside app brings television even closer
•
The app can be used to exchange views and to take part in
surveys and quizzes
•
Other features are:
- the check-in function – users can check in to the broadcast and
use various channels to communicate to others what they are
watching;
- the reminder function, which draws attention to broadcasts or
videos using push messages;
- the chat and an expanding community;
- videos dealing with highlights and news;
- programme planner
Available for iOS and for Android
Parallel to TV broadcasts, users get exclusive content on their
favourite programmes
INHALT
VOX mobile – the VOX TV guide and extra info on the move
•
The diverse VOX TV guide is now available at all times, even
when you’re on the move
•
The VOX mobile portal extends the popular TV format to the
mobile internet
•
Background information such as the VOX cookery format incl.
recipe database, info about travel destinations & the latest car
news
•
In addition to news & weather, the platform is characterised by
various interactive features such as quizzes and votes on the
latest VOX topics.
Umfeld
Cooking
Women
X Factor
ZIELGRUPPE
Werbeform
Format
Umfeld
ROTATION
Mobile Interstitial
(Auto-Expand)*
Mobile Sticky Ad
-
60 €
40 €
70 €
50 €
30 €
60 €
•
VOX NOW Mobil reaches an average of 0.03 million unique
apps.
-
80 €
80 €
70 €
70 €
•
•
61% of VOX NOW Mobil users are female.
-
50 €
40 €
•
VOX NOW Mobil users have a relatively high level of education:
•
month.
•
VOX NOW Mobil users show above-average interest in
combined television, telephone and Internet packages from a
single provider, digital photography, and wellness products.
Seite 181
Page
100.000 UMU´s App
6.651.971 PIs App
Quelle: IVW 2015-08
INHALT
Playfully learning – it's great fun.
Umfeld
Homepage
Werbeform
Format
Mobile Interstitial
-
Umfeld
•
"WER WIRD REICH?" (WHO’LL GET RICH) is a classical
multiple-choice quiz game for Android devices.
•
There are four possible answers per question and a total of three
lifelines.
•
The game is over if you get one answer wrong, but we’ll give
you the correct answer – so there are plenty of opportunities to
learn something new.
•
With more than 2000 questions, test and improve your
knowledge on film & music, geography, maths, animals &
nature, countries and flags, travel and IT.
•
Users can enter the scores they achieve in the high-score list
and share this friends.
•
It is also possible to interact with the developers within the
community – existing questions can be improved and new ones
submitted.
ROTATION
40 €
80 €
30 €
70 €
ZIELGRUPPE
•
The WER WIRD REICH app reaches an average of 0.10 million
unique mobile users per month.
•
•
62% of WER WIRD REICH app users are male.
•
WER WIRD REICH app users have a relatively high level of
•
month.
•
WER WIRD REICH app users show above-average interest in
new and used cars, sports articles and equipment, and
systems, etc.).
Seite 182
Page
INHALT
Playfully learning – it's great fun.
•
"WER WIRD REICH?" (WHO’LL GET RICH) is a classical
multiple-choice quiz game for Android devices.
•
There are four possible answers per question and a total of three
lifelines.
•
The game is over if you get one answer wrong, but we’ll give
you the correct answer – so there are plenty of opportunities to
learn something new.
•
With more than 2000 questions, test and improve your
knowledge on film & music, geography, maths, animals &
nature, countries and flags, travel and IT.
•
Users can enter the scores they achieve in the high-score list
and share this friends.
•
It is also possible to interact with the developers within the
community – existing questions can be improved and new ones
submitted.
Umfeld
WER WIRD REICH?
Android Tablet App Homepage
Werbeform
Format
Tablet Superbanner
-
Umfeld
ROTATION
80 €
40 €
70 €
30 €
Belegungseinheit
WER WIRD REICH? Android Tablet App
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Tablet Superbanner
AI p. W.
Festpreis
637.500
15.940 €
90.000 UMU´s App
2.682.902 PIs App
Quelle: IVW 2015-08
INHALT
Precisely localised weather information for smartphones and iPad
Umfeld
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Werbeform
Format
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
50 €
30 €
70 €
Umfeld
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Werbeform
Format
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
50 €
30 €
70 €
Homepage
WETTER-DEUTSCHLAN
D.com
Homepage WETTER.at
Format
Mobile Interstitial
-
Umfeld
ROTATION
60 €
40 €
80 €
Optimised search function and worldwide weather information
•
•
Bioweather and pollen count
An overview of the whole day’s weather at a click
Seven-day forecast
Numerous innovative features
Animated weather videos for Germany, e.g. wind forecast
International satellite videos Precisely localised weather forecast via GPS
Manage personal favourites
Topic-based weather, e.g. skiing weather, football weather or
golf weather
WETTER-DEUTSCHLAND.com and WETTER.at for Android
phones, iPhone and iPad as well as mobile sites
ZIELGRUPPE
Weather targeting to precisely tailor campaigns to target groups!
Umfeld
Werbeform
•
•
•
•
•
•
•
•
•
50 €
30 €
70 €
•
With the wetter-deutschland and wetter.at apps, you reach a
broad and heterogeneous target group in Germany and Austria.
•
In ski regions, the depth of snow on mountains and in valleys is
displayed.
•
Exactly tailored to users’ locations thanks to GPS targeting
localisation
•
Weather targeting to adapt campaigns to the weather (e.g. ads
display at 20° C or above)
•
The apps and mobile sites are extremely user-friendly and
intuitive to operate.
•
The app is already one of Austria’s most successful weather
apps.*
*Own figures: WETTER-DEUTSCHLAND.com/WETTER.at
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INTEGRATIONEN
Integrationen
Preis
Mobile Advertorial
auf Anfrage
auf Anfrage
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INHALT
Precisely localised weather information for iPad
•
•
•
•
Umfeld
Homepage iPad App
Werbeform
Format
Tablet Superbanner
-
Seite 386
Page
Umfeld
ROTATION
80 €
40 €
70 €
30 €
Optimised search function and worldwide weather information
An overview of the whole day’s weather at a click
Seven-day forecast
Numerous innovative features
220.000 UMU´s App
12.493.728 PIs App
Quelle: IVW 2015-08
INHALT
WETTER.de mobile – precise weather info for the smartphone
Umfeld
•
•
Optimised search function and worldwide weather info
•
A range of high quality weather videos from the RTL magazines
and news
•
Numerous innovative features:
- Precise weather forecasts using GPS
- Management of personalised favourites in the weather cockpit
- Weather outlook with 6-day forecast
- Favourite locations can be saved in the weather cockpit
- Bio weather: pollen, biorhythms, ozone pollution, UV radiation
- Animated rainfall radar and location-based weather forecasts
using GPS
Homepage
Werbeform
Format
-
Umfeld
ROTATION
40 €
30 €
Mobile added value: weather info at any time at the touch of a
button
ZIELGRUPPE
Umfeld
Homepage
Werbeform
Format
-
Umfeld
ROTATION
40 €
30 €
•
WETTER.de Mobil reaches 990 thousand unique mobile users
per month.
•
48 % of the users of WETTER.de Mobil, are male, 52 % are
therefore female.
•
WETTER.de Mobil users tend to be young: 34.8 % are aged
between 14 and 29.
•
The users are relatively well educated: 25 % have a secondary
school leaving certificate, and 27.6 % a general university
entrance qualification (A-levels).
•
The net household income distribution is relatively even: in the
largest group, accounting for 16.4 %, the users have an income
of Euro 3,000 to 3,500.
•
The users are mainly interested in consumer electronics, travel,
as well as large household appliances (e.g. fridges, washing
machines, ovens).
Source: AGOF internet facts 2013-II universe: individual month
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CONTACT
International
Irene Vollmer
International Sales
Tel: +49 (0) 40 / 37 03 – 29 51
Fax: +49 (0) 40 / 37 03 –17 29 51
vollmer.irene@guj.de
G+J Electronic Media Sales GmbH
Postal Adress:
Brieffach 10
20444 Hamburg
www.gujmedia.com
Page 88
Visitor:
Am Baumwall 11
20459 Hamburg

RATE CARD 2015

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