RUSSIA SURVEY

2-5 September 2015
Expocentre Fairgrounds
Moscow
RUSSIA SURVEY
150 pages on the most recent information on the
Lingerie and Swimwear market in Russia
In 2014, Eurovet engaged in co-organizing
Mode Lingerie & Swim Moscow, within CPM ,
the largest ready to wear show in Eastern
Europe.
In the meantime, Russia met with one of its
biggest crisis, starting with the Ukraine
conflict, oil price drop and ruble fall.
With very little home production, Russia
depends largely on imports, for all level of
ranges. The import of corsetry was 75 times
more important than its export in 2013
In 2015, what is the situation ?
Does Russia still represent a potential ?
For which level of product ?
Myths and realities ?
How to access the market, with which profile
of partner ?
Who are the key actors ?
How does the consumer behave ?
What are their taste, attitude towards brand,
seduction, fitting ?
The survey will be available beginning of September,
at MODE LINGERIE & SWIM MOSCOW – Sept 2nd to 5th
Price : 1 500 euros - In English – digital format (.pdf)
Discount for Eurovet customers (mini participation at 3 shows in 2015) - 20 %
Discount for Mode Lingerie Moscow exhibitors (Feb or Sept 2015) - 40%
Discounts are not cumulative.
FIND ALL THE ANSWERS TO ASSESS THE SITUATION
AND GET VERY PRECISE WORKING MATERIAL
PART 1: facts and figures
The business climate in 2015
Fashion market
Foreign trade of Intimate apparel
Intimate apparel market
11 regional mappings with key retailers
60 Detailed company profile of key players,
with shop locations , brands assortment and
policy
PART 2: how to access the market
VISITORS' PROMOTION
5 approaches to accessing the markets, in visual
illustration
Agent, distributor, importer, logistic company,
branch, direct sale, and other new approaches
described in detail
PART 3: consumer taste and behaviour
VISITORS' PROMOTION
6 round tables, with different age groups : 20/35,
35/50+ and revenue level, held in:
Ekateringburg, Novossibirsk,Moscow
differences and similarities in: beauty criteria, crisis
impact, shopping habits, brands awareness, favorite
shapes, colours in lingerie, swimwear, hosiery,
nightwear.
FOR MORE INFORMATION :
Conferences at MODE CITY
Monday July 6th 2015
10:00 am – Conference room – Russia survey
2 speakers and 4 guests
2:30 pm – the beach – Russian consumer
1 speaker and open questions
Contact us at:
EUROVET
37/39 rue de Neuilly 92110 Clichy France
Marie-Dominique de FONDAUMIERE
mdf@eurovet.fr - +33 1 47 56 32 88
DETAILED CONTENT
PART I : RUSSIAN MARKET
1. ANALYSIS OF BUSINESS CLIMATE IN
RUSSIA IN 2015
 Geopolitical crisis 2014 and its impact on
Russian economy
 Dependency on natural resources : oil
prices drop and its consequences
 Ruble drop and its impact on retail
 What future for the Russian economy for
the coming years?
2. FASHION MARKET IN RUSSIA
 Mapping of the "main centers of
consumption“, focus on average wages in
regions
 Crisis impact on consumer prices, real
income and retail sales
 Fashion market in Russia and its structure
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official and grey import & local production
segmentation of fashion market
 The growing importance of e-commerce
3. FOREIGN TRADE OF RUSSIAN INTIMATE
APPAREL BY PRODUCT CATEGORIES
 European Union intimate apparel export to
Russia : before and after crisis.
 Intimate apparel export & import evolution
per category (2008-2014) and estimate for
2015. Top partners.
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T-shirts (6109)
Women's briefs, panties, nightdresses,
pajamas knitted (6108)
Women's briefs, panties, nightdresses,
pajamas woven (6208)
Brassieres, girdles, corsets, braces,
suspenders (6212)
Men's underpants, briefs, knitted pajamas
(6107)
Men's underpants, briefs, pajamas woven
(6207)
Hosiery (pantyhose, tights, stockings,
socks) (6115)
Swimwear
4. INTIMATE APPAREL MARKET
 Current situation on intimate apparel in
Russia : myths and reality.
 Intimate market in crisis : main reasons and
consequences
 Market estimation and perspectives 2016
 Key players and their market share
 Mapping of key brands: international,
Russian and “foreign Russian”
5. RETAIL OF LINGERIE AND SWIMWEAR IN
RUSSIA
 Market shares of different retail channels: open
markets & kiosks, multibrand and monobrand
chains, online and independent shops
 Regional mapping: which players in which
region: Ekaterinburg, Novosibirsk, Kazan,
Rostov-on-Don, Tyumen, Ryazan, Tula,
Krasnodar, St Petersburg, Omsk, Tomsk
 Exclusive interviews with market leaders
6. 40 COMPANY PROFILES OF KEY B TO C
RETAILERS
 Multibrand chains
 Monobrand chains
 Distance retail : online and catalogs
 Independent sops
 Concept stores
 The players with “multiple profile“
 Testimonies and interviews with the main actors
7. KEY ACCESS TO RUSSIAN MARKET
 The differences between European and Russian
lingerie market
 5 approaches to accessing the market
 22 company profiles of Key B to B players
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Distributors / Importers
Wholesalers
Agents
PART II : CONSUMER
8. CONSUMER FOCUS GROUPS REPORT :
YEKATERINBURG, NOVOSIBIRSK , MOSCOW
 Morphology map
 Beauty criteria
 Lingerie attitude
 Psychological prices for lingerie
 Crisis impact on purchase
 Most important purchase criteria
 Favorite colors & models
 Brand notoriety
 Focus on shapewear, homewear and swimwear.
PROVISIONAL BRANDS LIST AS OF JULY 1st
Exhibiting brands
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Country
Seafolly of Australia
Hanro of Switzerland
Montelle
Aubade
Alan Brown
Empreinte
Mary White
Melissa Brown
Nuit Secrète
Pain de sucre
Suggest by Pain de sucre
Calao
Ceceba
Cybelé
Dita von Teese
Eva
Gattina
Götzburg
Like it
Mey
Naturana
Nina Von C
Not men
Ringella
Sunflair
Susa
Taubert
Tom Tailor
Viania
B-wear
Clara Rossi
David
Julipet
Livia Meldolesi
Parah
Australia
Austria
Canada
France
France
France
France
France
France
France
France
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Germany
Italy
Italy
Italy
Italy
Italy
Italy
Parah Impronte
Raffaela d'Angelo
Rosapois
Tru Trussardi
Vacanze Italiane
Valery
Vilfram
Bahama
Italy
Italy
Italy
Italy
Italy
Italy
Italy
Hungary
Exhibiting brands
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Magistral
Pinkiss
Rebecca
Gracija-Rim
Lauma
Rosme
Stefi-L
V.O.V.A.
Cyell
Lingadore
Arina
Caprice
Charmante
Infinity
Laete
Lora Grig
Marc & André
Mia-Mia
Tribuna
Valeria
Lisca
Gisela
Jaycris
Massana Barcelone
Roidal
Tessy
Zimmerli
Aqua
Blackspade
Hays
Pinky style
Vienetta Secret
Cottonreal
Curvy Kate
L'Agent by Agent
Provocateur
Bali
Barely there
Country
Hungary
Hungary
Hungary
Latvia
Latvia
Latvia
Latvia
Latvia
Netherlands
Netherlands
Russia/Italy
Russia
Russia
Russia
Russia
Russia/Italy
Russia/France
Russia
Russia
Russia
Slovenia
Spain
Spain
Spain
Spain
Spain
Switzerland
Turkey
Turkey
Turkey
Turkey
Turkey
UK
UK
UK
USA
USA