Internet of Things

CeBIT 2017
20–24 March 2017
in Hannover, Germany
Internet of Things (IoT)
cebit.com
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Impressions of CeBIT 2016
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Facts & figures for 2016
 Out of a total of 200,000 attendees, 70,000
people named IoT / Communication & Networks
in Hall 13 as the primary purpose of their visit.
 271 exhibitors from 29 in Hall 13.
 The compact supporting program on Integrated
IoT/Communications attracted more than 1,000
registered visitors. Apart from the Broadband
Summit, a major highlight consisted of the
international IoT Summit.
 More UCC, Business Communications and
Networks exhibitors, including the new Microsoft
Partner stand and the new Telefónica presence
at the M2M Pavilion / IoT Pavilion.
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Growth of the Internet of Things
 “By 2020, 21 billion devices and objects will be connected to the Internet” (Gartner)
 “To build a competitive advantage in the IoT market, technology suppliers will need to create
distinctive technology, distinctive data, software platforms or end-to-end solutions.” (McKinsey)
 “The IoT opportunity is taking enterprises by storm — but its newness means there are a lot
of unknowns, including how to achieve operational excellence.” (Forrester)
The Internet of Things (IoT) has the potential to transform just about every area of work and daily
life. Every day, new intelligent system applications can be found in various business fields like:
 Connected Car
 Smart Home & Building
 Smart Environment
 Smart Metering
 Security and Emergencies
 Logistics and Transportation
 Industrial Control
 Smart Agriculture
 eHealth
CeBIT 2017
The Internet of Things (IoT) from the perspective of enterprise IT
The Internet of Things is the vision of merging
physical world items with digital world bits.
Top Visitor Groups
Industries
Trade
Business Clients
IT World
Large-scale
Integrators
System Integrators
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Customer Relationship
Management
Warehouse
Management System
Enterprise Resource
Planning
Logistic
Manufacturing
Execution System
Media
ICT Services
Banking
Application Integration
Retail / Wholesale
Core IT
Infrastructure
Health
Process Handling
Data Management
Government
Administrations
Public Institutions
Other Applications
IT Infrastructure
Management &
Service
Data Warehousing /
Big Data
Automotive
IoT / M2M
Integration
Platform
Press
IIoT
Media
Device,
Hardware
Energy
OT World
Environmental
Engineering
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Internet of
Things
Internet of Things + Communication & Networks
Unique platform for enabling technologies
Use Case Area
M2M / IoT
Communication
& Networks
Vertical IoT Solutions
Smart Home & Building
Disruptive business models
Cross-industry benchmarks
• Technologies & Solutions for Business Communication
• Fixed, Mobile & Cloud Networks
• Network & Communication Services
• Connectivity / Cloud / Collaboration
• Wireless Communication, Unified Communications, Broadband Solutions
• Telematics & Automotive
• Network Components, Monitoring and Measuring Equipment
Exhibition
Cutting-edge Use Cases
Content Program
Individual stands, fair
packages and themed
pavilions
Vertical End-to-End-Solutions
displayed by key players in the IoT
sector
Top-class Forum, Press
Preview, Guided Tours,
C-level Formats
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Internet of Things (IoT)
Operational Technology (OT) meets Information Technology (IT)
Key target groups
Business clients from user industries
Large-scale integrators and system integrators
ICT services
Retail/Wholesale
Government administrations and public institutions
The Internet of Things was a key display sector for
49,500 visitors*
32% of all visitors came from abroad, with 59% of them
attending from other European countries
Visitor highlights
Selected exhibitors in 2016:
IoT Solution Partners in 2016:
Multiple answers possible
A practical demonstration of how connected products, intelligent data processing and services are all setting new standards.
By displaying key components of an IoT ecosystem, from sensors to analytical tools, and by showcasing end-to-endsolutions, CeBIT makes the Internet of Things come alive.
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Internet of Things Forum
Knowledge transfer
The forum will cover the following major topics






IoT Development
IoT Security
IoT & Business Paradigm Shifts
Sensor, Field Bus, Integration
Broadband Deployment
Smart Home & Building
 Analytics, BI, Big Data in an IoT
Context
 Architectures & Building Blocks for
IoT
 IoT Communications Infrastructure
 IoT Use Cases and Vertical Markets
Partners and sponsors in 2016
Speaker highlights in 2016
The forum’s exciting program
attracted 1,039 registered visitors.
Mike Piech, Red Hat
Richard Nicholson, OSGi Alliance
Mike Milinkovich, Eclipse Foundation
Roberto Siagri, EuroTech
Visitor highlights
Media partners in 2016
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Participation options
Our offerings are tailored to your specific needs
Individual stand
A custom-built stand allows you to
showcase your innovations in line with
your own individual requirements.
•
g
from 242 euros per m²
“fair package”
Themed pavilion
limited availability
Our “fair packages” include stand
space, stand construction, basic onsite services, lead management
services, catering and marketing.
Join forces with other companies and
benefit from strong synergies.
Your stand includes fittings, services
and marketing fee.
Example: 12 m² “Basic” fair package,
row stand:
The pavilions in Hall 13:
 M2M / IoT Pavilion
 Smart Home & Building
from 5,626 euros
from 5,000 euros
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Many good reasons to exhibit
Your platform for generating
international business leads
Exciting use cases and disruptive
business models
Knowledge transfer, networking and
strong media impact
Presentation of your core IoT technologies at CeBIT within the high-impact
setting of “Communication & Networks“
Technology solutions with a practical
focus – from pilot projects to new
business models
Your stage in front of a large trade
audience: 42,500 CeBIT visitors attended
the various forums, conferences and
workshops in 2016.
Every third CeBIT visitor made a
targeted visit to “Communication &
Networks“ and “IoT”. Benefit from
potential new clients and vertical
markets.
Offer an inspiring demo at your stand or
give an exciting presentation in the
speakers forum at Hall 13.
Strategically advantageous location right
next to the main visitor entrance
Numerous options for exhibiting at the
show
Guided Tours on the Internet of Things
bring interested visitors straight to your
stand.
This is where innovation drivers and
decision-makers from user industries
come together.
Benefit from the outstanding ratio of
decision-makers at CeBIT. Digitalization
is a strategic decision!
Numerous
networking
beginning with the CeBIT
Ceremony.
events,
Opening
3,700 journalists, of whom 730 came
from abroad
Your high-impact announcements in the
CeBIT Press Preview bulletin
C-level formats: Guided visits bring
high-caliber guests from the Executive
Club directly to your tradeshow stand.
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CeBIT
The Global Event for Digital Business
Exhibition – Conference – Networking Event
Trade
Digitalization of
companies
Digitalization of
society
Digitalization of
public sector
Automotive
LOBs
Media
 Cross-sector
 Administration

Broadband expansion
Logistics
 Cross-functional
along the supply chain
 Citizen interfaces

Data security
 Open Data

Work 4.0
Health
ITC
IT professionals
Creatives/Founders
Government
Journalists
Industry
Banking
Your CeBIT target groups: cross-functional.
Energy
Craft
CxOs
Your CeBIT target groups: cross-sector
DATA Analytics CLOUD
MOBILE SOCIAL SECURITY Infrastructure
DIGITAL TRANSFORMATION
INTERNET OF THINGS
Be part of the action at CeBIT 2017!
Hall 13
Internet of Things (IoT)
Your contact:
Marius Koch
marius.koch@messe.de
+49 511 89-33159
20–24 March 2017
Hannover, Germany
cebit.com