Real estate RepoRt Retail 2013

Transcription

Colliers Bräutigam & Krämer
Re al Estate Report Retail
Stuttgart Metropolitan Region
2013
Intro
Preface by
the city of
stuttgart
Stuttgart is Germany’s capital of sustainability. This is the result of a study conducted by the
German financial magazine „Wirtschaftswoche“. The 50 largest German cities were eval
uated according to 56 ecological and social economic criteria. Stuttgart attained above
average scores across the board and took first place.
Stuttgart is also Germany’s capital of culture as determined by the Hamburg World Eco
nomic Institute (HWWI). Of the 30 largest cities, the capital of Baden Württemberg has the
best culture infrastructure and the highest demand for cultural events. More than six per
cent of the labor force in Stuttgart is employed in cultural industries. This is unique in the
30 cities examined.
These rankings confirm what we already knew: Stuttgart is a city full of innovation and
ideas. Whether it be capital investment, productivity, service industries, creativity, retail
sales, leisure activities or city building development, Stuttgart is one of the most active and
attractive cities in Europe. At the same time, it is one of the cities where investments pay off
long term.
The economic strength of the city is backed by successful businesses. It is the owners of
these businesses who, with their enthusiasm and clever ideas, create an environment
where people are happy to shop, work and live. Business commitment to this location is of
elementary importance. A core responsibility of the city of Stuttgart Economic Development
is, therefore, to try to influence city policy such that the changing economic and social
needs of the city’s residents are met with adequate city building development solutions such
as consolidation and revitalization of dormant land.
The main goal of city economic development is the promotion of a dynamic economy. “Con
struction” is always a sign of innovation, change and development. It also stands for vitality
and progress. Investments can be seen as important indicators of a healthy, intact economy.
The city of Stuttgart lays the groundwork for this vitality with its investments in infra
structure, education and a child-friendly environment. The large number of current building
projects will give Stuttgart a new face and will pave the way for the city’s future.
If a city is attractive economically, investors can easily find tenants. Stuttgart also has a
good economic productive capacity. Three areas of growth in city building and economic
development will allow Stuttgart to compete internationally: sustainable technology, quality
of life and preparation for the future. Sustainable construction, mobility, creative economics,
tourism and retail are essential in order to continue to strengthen the city’s position.
Stuttgart as a whole has been well known for many years as a place for consistently
dependable and secure investments. The city is determined to maintain this status in the
future.
We would like to thank the retail experts at Colliers Bräutigam & Krämer who, by actively
practicing „public partnership“, made the new edition of this publication possible.
Ines Aufrecht
Director of Economic Development,
City of Stuttgart
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Intro
Our Services
editorial
K
önigstrasse, Schulstrasse, Calwer Strasse, Stiftstrasse – prime locations in downtown
Stuttgart are as rare as they are popular. But the capital of Baden-Württemberg has
other exciting alternatives. City district developments aimed at extending the pedestrian
zone have enabled secondary locations to escape from their niche existence and to become
connected with the best shopping addresses. These projects include: Postquartier,
Kronprinzbau, Bülow-Carré and the largest mixed use property – GERBER. We were for
tunate to be a part of the success of these projects through building site consolidation,
tenant mix selection and lease execution. We appreciate the trust our clients place in us and
we are happy to serve both national and international clients in the search for a location in
the Stuttgart area.
This development is the reason that Stuttgart is now mentioned in the same breath with
cities like Berlin, Hamburg and Munich when international retail chains are looking to get
their foot in the door in Germany. The polycentric German market with its metropolitan
areas still offers excellent earnings opportunities for retailers.
Project Development consulting
Retail Letting
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Retail relevant functional planning
Content definition
(anchor tenants, tenant mix, brands etc.)
Creation of a perfect marketing strategy
Concept implementation through the acquisition of tenants
Full occupancy on a timely basis
Interface definition
Transaction consulting and investment placement
The globally connected firm Colliers Bräutigam & Krämer has been involved with the
development of retail locations since 1996 and has been publishing current developments in
our retail market report ever since. Our team has grown with the demands of the market.
Retail has gone global. This caused us to adapt our retail real estate report to current mar
ket conditions. This report is a resource for both easily accessible information and also for
answering in-depth questions. You will see: this year too our name stands for visions and
the sustainability of our ideas.
Location qualification
Rent comparison
Expansion support for chains
Selection of local and chain retail concepts
Local insider knowledge as a result of long-term market presence
International market access through the global
Colliers network
Lease contract consulting
We look forward to meeting you!
Sincerely,
Michael Bräutigam
Investment
Retail Consulting
• Acquisition and sales consulting for retail, office and special real estate as well as residential and commercial buildings
• Brokerage of real estate portfolios across Germany
• Structuring and managing the sales process
• Precise execution
• Sale and leaseback transactions
• Analysis of potential for value appreciation
• Valuation according to German and international standards
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Analysis of new construction projects and existing properties
Consideration of the specific requirements of a project
as a whole
Planning, visualization and execution of
restructuring processes
Acquisition and negotiation during initial and subsequent letting process
Interdisciplinary teams for complex tasks
Center letting
Rent and sales valuation reports
Colliers Bräutigam &
Krämer management:
(left to right) Michael
Bräutigam, Martin Klöble,
Frank Leukhardt und
Volker T. Krämer
Martin Klöble
Frank Leukhardt
Volker T. Krämer
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Real Estate Report Retail
The Movers
The Movers
Table of contents
03
26
52
74
introduction
Top Locations
Project Development
and Letting
Colliers
Baden-Württemberg
Preface by the
City of Stuttgart
3
Our Services
4
Editorial5
08
The Movers
Competence Meets Motivation
9
The GERBER
10
City, Commerce, Colliers
15
An Interview with the Colliers
Bräutigam & Krämer Team
18
Leaders and Alternatives
27
Königstrasse28
Stiftstrasse, Kirchstrasse,
Sporerstrasse, Marktplatz
30
Calwer Strasse, Kienestrasse, Kronprinzstrasse, Büchsenstrasse
32
Schulstrasse, Hirschstrasse,
Eberhardstrasse
34
Tübinger Strasse, Sophienstrasse, Marienstrasse
36
Bolzstrasse, Lautenschlagerstrasse, 38
Kronenstrasse
40
Retail Motor
stuttgart
The Opportunities of Change
40
The Art of Living Together
41
Locomotive for the Whole Region
19
An Overview of the Stuttgart
Retail Market
20
An Interview with Nikolaus Koliusis
53
Colliers in the Stuttgart
City Center 54
Postquartier56
Phoenixbau58
Kronprinzbau60
's Zentrum
62
Das Weiße Haus
6 3
Bülow-Carré64
Killesberghöhe 66
68
Letting
City Talk
An Interview with Dieter Blocher
Design the Future Together
42
City Districts
The Appeal of Versatility
43
Bad Cannstatt, Marktstrasse
Feuerbach, Stuttgarter Strasse
Sillenbuch, Kirchheimer Strasse
Weilimdorf, Löwen-Markt
Degerloch, Epplestrasse
Vaihingen, Vaihinger Markt
Zuffenhausen, Unterländer Strasse
44
46
47
48
49
50
51
Horsch Schuhe
68
7 For All Mankind
68
s.Oliver68
Le Salon Deluxe
69
Napapijri69
Dean & David
69
Bäckerei Katz
70
Rossmann70
Adidas Neo
70
Maercklin C. F. Braun
71
Bree71
Peak Performance
71
Ligne Roset
72
Constantine Jewellery
72
Friseur Stylecode
72
Conrad Electronic
73
Detlev Louis
73
H&M Woman
73
Success Unlimited
75
Hecht-Carré, Tuttlingen
Am Fischbrunnen, Plochingen
Das ES!, Esslingen
Kocherquartier, Schwäbisch-Hall
Westarkaden, Freiburg
Kaiser-Joseph-Strasse 192, Freiburg
Bursen-Galerie, Freiburg
Quartier Unterlinden, Freiburg
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76
77
77
78
78
79
79
80
Colliers Germany
and worldwide
Colliers Germany
Offices
80
Colliers Worldwide
Locations
81
82
Your Team At Colliers
Bräutigam & Krämer
Contacts82
Disclosure Notice
83
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The Movers
Competence meets motivation
Colliers Bräutigam & Krämer is the Stuttgart region market leader
in project and property development, land acquisitions, commercial letting and property investments. The roots for this success lie
in our extensive knowledge of the commercial real estate market
and bundled competence paired with high motivation. Investors,
tenants and the city profit from this equally. The GERBER complex
will increase value in Stuttgart south long term and will create a
new neighborhood environment. The elementary principle: listening is the key to every successful cooperation.
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The Movers
The Gerber
The Movers
The inviting north entrance on
the newly designed Marien
strasse exercises a strong
magnetic effect on adjoining
Königstrasse.
tuttgart’s downtown is in motion. The GERBER is providing
the south end of downtown with unprecedented momentum. It is a superlative construction project, not just in size but
also because of the expectations resting on it. The GERBER will
transform the district into a energetic new place due to its
mixed-use concept. And it will seamlessly bridge the gap be
tween Stuttgart’s south with the city center. Colliers Bräutigam
& Krämer’s largest current project is the first Stuttgart district
development of this size that combines retail, services, and
residential use. A large mall on three floors makes up the foundation of this complex. Retail stores to be found exclusively in
the GERBER in Stuttgart include: osiander‘sche Buchhandlung,
Intimissimi, Calzedonia, Rituals, Vero Moda, Pieces, only, Vila,
jack’n jones and eyes + more.
The GERBER complex will have three entrances, which will
serve as connecting elements for Stuttgart’s downtown. The
main pedestrian area, Königstrasse, can be accessed directly
via Marienstrasse. Cafés and restaurants as well as offices,
doctors’ offices and high-quality apartments round out the utilization mix. The landmark architecture underlines the attractiveness of the structure.
How do you increase the value of a city district? The answer to
this question is not always the same. Globalization has created the
desire for multifaceted city landscapes. In close cooperation with
the city of Stuttgart, Colliers Bräutigam & Krämer united the
investors’ ideas with the city planning environment, while still
keeping in mind the needs of tenants and local residents. This resulted in a building concept with strong character. Project
development also means: to convey, to take all parties seriously, to
balance and execute in order to find a successful solution for the
good of all. One constant is always the same: high expectations.
One-Stop Success
The status quo in Stuttgart’s south end created much room to
manoeuver. The potential of this location when given direct access
to Königstrasse between Marienstrasse and Tübinger Strasse was
previously untapped. Colliers Bräutigam & Krämer found a district
of small offices bordering Marienstrasse where many retail stores
had closed. The first step was obvious: the site of the former ARA
Allgemeine Rentenanstalt (general pension company) would have
to be consolidated with the neighboring building sites in order for
the idea of a new district development to become reality.
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The Movers
Colliers Bräutigam
& Krämer
Markt und
Fakten
The
Movers
Die Macher im
Gespräch
13
013
1 The comfortable urban
atmosphere creates
an exciting shopping
experience.
2 The wide corridors
in the mall with almost
1,000 meters of window
frontage make a light and
airy atmosphere.
3 The transparent architecture
enables optimal access to the
24,000 m² of retail space on
1
three levels.
2
The Colliers Bräutigam & Krämer team conducted negotiations
and research studies with the other project participants. After
intense discussions with the owner (Württembergischen Lebensversicherung AG), SEPA, the project developer and general contractor Phoenix Real Estate Development GmbH and center
manager Koprian iQ, the whole team developed a persuasive idea:
a complex with an attractive mix of living, working and shopping.
The foundation for the GERBER complex was laid.
Architecture Meets Urban Landscape
The architect Bernd Albers recognized the desire for uniform and
consistent design. The homogenous form and materials used are
typical of city building architecture in Stuttgart. The cornerstone
of the façade for the entire complex is the historical building at the
junction of Tübinger Strasse and Sophienstrasse, that was integrated into GERBER. The character of the building is thus visible
even from afar. The transparency of the glass façade underlines
the connection of city and retail. The light coloring takes on the
color of limestone (typical of Stuttgart’s building fronts) which
stands for solidity and durability. Behind the glass, the three floors
of the GERBER mall create one fluid space that is crowned by a
large skylight. The open design with three entrances not only increases the attractiveness of the complex but also makes it a new
hub in the city. Enhancing the value of Marienstrasse, the direct
link to Königstrasse, is essential for integrating the GERBER
complex into the rest of downtown. Up to now, very large trees
and closely positioned city furnishings make Marienstrasse seem
dark and narrow; the cobblestones are no longer up to date. The
shopping experience ends at the entrance to Königstrasse. Now a
pedestr ian zone will be created that connects to the light and
friendly Königstrasse atmosphere, leading the shopper directly to
GERBER.
A City District with Potential
100,000 city residents live in the direct vicinity of the complex.
This is a sixth of the population of Stuttgart. Add to that more than
five million people in the metropolitan area as well as thousands of
day visitors. GERBER awaits them all beginning in 2014 with 75
stores on 24,000 square meters. In addition to the retail spectrum,
cafes, restaurants, specialty food stores, offices and doctors’ of
fices, as well as apartments complete the picture. The GERBER
complex will be a new attraction in the city center. Stuttgart will
come together here.
Usage: Office, retail, food service and residential
Building Site: 14,000 m2
Retail Space: approx. 24,000 m2
Retail Stores: approx. 75
Retail Levels: E0, E1 and 1
ARCHITEcT: Prof. Bernd Albers
General Contractor: Phoenix Real Estate Development GmbH
investor: Württembergische Lebensversicherung AG
Completion: 2014
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The Movers
The Movers
City, Commerce, Colliers
An Interview with the Colliers
Bräutigam & Krämer Team
T
hree chairs, one opinion: Patricia Karwath, Falko Streber
and Philipp Nothdurft are committed to Stuttgart. Speaking
for the entire retail team at Colliers Bräutigam & Krämer, they
talk about real estate trends, rents, Stuttgart’s image and their
passion for their work.
Mrs. Karwath, you have been with Colliers Bräutigam & Krämer
for 15 years. What changes have you noticed in the real estate
landscape during this time?
Karwath: Primarily, that customers have become more inter
national. In the past, it was mainly regional companies looking for
business locations, now we see an increasing number of inter
national chains – in Europe these are mainly from the Netherlands, Scandinavia, Spain or Italy.
Have the tenants’ needs also changed?
Streber: Rents have been on the rise consistently during the past
few years, requiring retailers to increase productivity. Sub
sequently they have increased the demands placed on the space
they rent. They no longer focus only on location but also critically
judge the layout, frontage or technical equipment.
Are building owners aware of these changes?
Streber: Not always. Part of our job is to make them aware of
things like this. A bad building in a good location is a problem today. We advise the owners for their own benefit. We give them a
realistic estimate of the rents they can realize with maximum
optimization.
Nothdurft: We also see ourselves as closing the gaps in city devel
opment. We try to make sure that new projects are sustainable and
are adaptable to their surroundings. The key is to find good ideas
that are economically stable and are not going to change again in
two to three years.
Falko Streber
Picture left: Patricia Karwath
Why not open the first store in Stuttgart?
It doesn't always have to be Hamburg or Berlin!
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The Movers
The Movers
Quality of life is very high in the city of Stuttgart. The
hilly landscape with the many wooded parks and
vineyards! Add to that a multifaceted cultural land
scape, a wide range of fantastic restaurants and
of course typical Swabian charm.
Philipp Nothdurft and Patricia Karwath
Your goal is long-term lease contracts?
Nothdurft: Short-term leases certainly provide flexibility for adjusting rents. But a good tenant with good credit and an indexed
lease is usually the best option.
Streber: Tenants normally prefer a shorter lease term with sever
al extension options. On the other hand, there are landlords that
want long-term leases without any options at all. This can make
for difficult negotiations.
Karwath: Our job is to help the two parties reach a common goal.
And in such a way that both are happy at the end of the day.
Second to consulting, this is our most important task.
Advising during project development is also a big part of your
job. What is the biggest challenge – brokering existing space or
new space?
Karwath: I would like to point out a big difference. During project
development we have to estimate rents two to three years before
the deal is actually closed.
Streber: In this case, we need all the experience we have gathered
over the years. We know which location has what value. Add to
that the empirical values related to the productivity of these locat
ions and segments. Then you have to find the best mix.
Which criteria do you consider when estimating the value of a
particular location?
Nothdurft: The most important thing is the potential revenue for
the retailer. There is a direct relationship between footfall and this
revenue. In addition, it is important to consider whether the tenant
will reach the target group his retail concept is trying to address.
At the end of the day, the important question is how much revenue
can the retailer make per square meter of rental space.
Streber: New project developments are especially exciting for retail investment. Here you can move things around and increase
value through agglomeration.
(left to right): Philipp Nothdurft, Patricia Karwath and Falko Streber
Take Kronzprinzbau for example. Prior to the new development in
2007, asking rents were €25 per square meter. Today we get up to
€75 per square meter for similar size stores. This is an increase
of 300 %. It is unbelievable what we can achieve in retail by creating locations.
Does this location creation work in less prominent
neighborhoods?
Nothdurft: The best example for this is the Gerber neighborhood.
It was a different type of neighborhood, not at all comparable with
Königstrasse. With the current development, we will convert it to
a prime location. Of course we have to make progress in many
areas. Not just the property, the GERBER complex itself, but also
the infrastructure and the atmosphere in the whole
neighborhood.
Several large complexes are being constructed in Stuttgart currently. Is this a trend?
Nothdurft: Project developments are always dependent on
whether there are gaps or building sites available. It was a co
incidence that several opportunities arose at the same time.
Streber: Our goal is always – like with GERBER – to fill the gap.
This strengthens the locations where we can complete or expand
retail offerings. There are still significant gaps in the luxury segment downtown.
How does Stuttgart rank in this segment?
Nothdurft: Actually not bad, but we see more potential. Especially
when you consider how difficult it is for big brands to find space.
For example, the jeweler Cartier had to pull out of Stuttgart because larger store space could not be found.
Streber: And when I see that people still go to Munich to go shopping on Maximilianstrasse – it makes me want to cry.
Is there anything else missing in Stuttgart besides luxury
brands?
Streber: Yes, there is room for expansion with the trendy
boutiques. This is one of the bridges we are building with the
GERBER complex. Yeans Halle on Tübinger Strasse is an import
ant landmark. Our goal is to establish further trendy labels be
tween Tübinger Strasse and Marienstrasse – like Superdry or
Urban Outfitters.
What do such international companies expect from the city?
Karwath: There are cities that retailers go to for the prestige.
Stuttgart, on the other hand, is a city where retailers can really
make money. We have very high per capita income here and a lot
of purchasing power. However, most international brands only
have one goal at the beginning – Königstrasse – and that only
between Schlossplatz and Königstrasse 42. Unfortunately, space
is very limited there and the stores available are not always
appropriate for each retail idea. This is especially important when
you look at the target audiences. We have to explain and convince
clients that this particular location maybe is not the best for them.
It sounds as if foreign companies don’t know much about
Stuttgart.
Streber: Stuttgart appears very low key at first glance as a result
of its basin topography and because the city limits are so closely
drawn. One of our main tasks is to change the perception of clients
from outside the area. To really make them understand what the
city has to offer.
Nothdurft: We prepared a report on this subject. We looked at a
50 km radius around the city. Then we compared the numbers
with other German cities. And what do you know, the purchasing
power in Stuttgart leaves the other cities in the dust – from
Hamburg to Munich. A good argument to say: why not open the
first store in Stuttgart? It doesn’t always have to be Hamburg or
Berlin.
What else does Stuttgart have to offer?
Karwath: The city has a very high quality of life. The beautiful,
hilly landscape alone. The steep slopes provide spectacular views
of the city. Add to that high quality shopping, culture and great
restaurants. And of course: typical Swabian charm.
It is clear that you love your city. Is that a requirement for
working at Colliers Bräutigam & Krämer?
Karwath: The love of Stuttgart is an important element. How else
could we convince others of the benefits of our location? But our
team is much more. Dedication and passion for our work are at the
top of the list.
Streber: When we work on large project developments we sometimes negotiate for years transporting our visions. We have to be
tireless, passionate and convinced of what we are doing. You have
to be a fighter. That’s how we can convince others to take the
plunge. And when we successfully close a deal, the feeling of
satisfaction is that much more overwhelming.
One final remark. Thank you for the interview.
Patricia Karwath has been with Colliers Bräutigam & Krämer for over 15 years. She has
a masters degree in mathematics and has been a partner since 2012. Her main focus:
retail consulting
Falko Streber has been with the company for more than eight years. He is director of the
retail department and has been partner since 2007.
Philipp Nothdurft is specialist for retail space and project development. He is a consult
ant on the GERBER project. Philipp has a masters degree in engineering and has been
with the company since 2007.
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Retail Motor
STUTTGART
LOCOMOTIVE FOR THE WHOLE REGION
Stuttgart is alive as seldom in history. The capital of BadenWürttemberg, one of the largest cities in Germany, has the right to
be proud of its consistently low unemployment rate and except
ionally high purchasing power. The City of Stuttgart owes its economic strength to both large companies such as Daimler, Porsche
and Bosch as well as a wide range of healthy medium-sized comp
anies. Not only national retailers but more and more international
retailers recognize the potential of this market, that, due to
consistent redevelopment of top locations and revitalization of city
neighborhoods is still gaining momentum.
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Retail Motor Stuttgart
An overview of
the Stuttgart
Retail Market
Retail Relevant
sales space overview
Total Sales space city
space city center in %
space city center in m ²
STUTTGART
911,000 m2
54 %
491,940 m²
City population
Population in the Region (50 km Radius)
Düsseldorf
Stuttgart
Frankfurt
Munich
Hamburg
Berlin
Munich
Hamburg
Stuttgart
Frankfurt
Berlin
Düsseldorf
586,217
601,646
671,927
1,330,440
1,774,224
3,442,675
Düsseldorf
954,000 m²
35 %
3,093,780
3,339,466
4,176,309
4,314,016
4,616,865
8,613,320
333,900 m²
frankfurt
1,047,000 m²
24 %
251,280 m²
Source: Gfk GeoMarketing GmbH, 2012
MUnich
RETAIL METROPOLIS STUTTGART
Stuttgart
22,357 €
Per Capita Disposable
Household Income
With € 22,357 of disposable income per
capita, Stuttgart is in fourth place among
German cities – close behind Hamburg,
Munich and Düsseldorf and far above the
German average (€ 18,975).
Stuttgart is the beating heart of a vital commercial region with
over four million inhabitants. The high demand by retailers and
investors for retail space in all shapes and sizes can no longer be
met by the traditional top locations. This is good for locations off
the beaten path. A development that further strengthens Stuttgart
as a center of commerce. To be able to advise clients, knowledge
of the local market and the recognition of trends and potentials is
mandatory. This solidifies the reputation of the city as a retail
metropolis. The above average income of the local population is a
solid basis for good sales. Retail space in the city center is currently 54 % of total retail space in Stuttgart. Top results as
compared to Düsseldorf, Frankfurt, Munich, Hamburg or Berlin
prove the strength of the city. Trend upwards. Tourists from all
over the world are increasingly drawn to Stuttgart due to its
beautif ul setting and the urban landscape between historic
architecture, modern design and nature. The Staatstheater (the
large st three-tiered theater in the world) the Mercedes-BenzMuseum, Porsche-Museum as well as international festivals like
the Indian Film Festival, shape cultural life in the city. This creates
a magnetic field that extends far into the surrounding areas.
1,714,000 m²
26 %
445,640 m²
STUTTGART
54 %
HAMBURG
2,661,000 m²
12 %
319,320 m²
Retail Relevant
Sales Space
Statistics show: Stuttgart is a city for
shoppers. More than half of all retail space
is located in the city center. This puts
Stuttgart ahead of Düsseldorf, Frankfurt,
Munich, Hamburg and Berlin.
BERLIN
4,784,000 m²
11 %
526,240 m²
Source: Working Group Economic Calculation of German
States (Arbeitskreis Volkswirtschaftliche Gesamtrechnung
der Länder (Vorsitz: Statistisches Landesamt BadenWürttemberg))
Source: infas geodaten, 2012;
Ratios Stuttgart: own research
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AT SECOND
GLANCE
The usual indexes don’t always show
Stuttgart’s strengths at first glance. Total
retail relevant purchasing power of €3,53
billion puts the city in seventh place among
German cities. But it is the per capita
purchasing power that is outstanding: at
€5,867 Stuttgart has the fourth highest per
capita purchasing power, just behind
Frankfurt. Stuttgart is also at the head of
the pack in Baden-Württemberg. With a
total of €15.7 billion, the residents of the
Stuttgart region control 26.5 % of the
purchasing power of the entire state.
RETAIL RELEVANT PURCHASING POWER PER CAPITA
IN CONNECTION WITH THE PURCHASING POWER INDEX
107.2
117.2
94.8
HaMBURG
5,715
STUTTGART
5,867 €
BERLIN
5,049
RETAIL RELEVANT PURCHASING
POWER PER CAPITA
110.1
€
112.8
€
Düsseldorf
6,248
€
FRANKFURT
6,012
€
127.7
PURCHASING POWER INDEX
STUTTGART
Munich
6,805
€
PURCHASING POWER INDEX
RETAIL RELEVANT PURCHASING POWER
The purchasing power index depicts the net income of the residents in a region. This represents the potential consumer demand
at a particular location. The national average is 100. An index
above 100 is above average, an index below 100 is below
average.
The retail relevant purchasing power is that portion of net income
disposable for retail expenditures. Purchases are recorded at a
consumer’s place of residence.
23
24
Stuttgart
Booms
The centrality index for Stuttgart is 125,
third in Germany after Nuremberg and
Hannover. Like these two cities, Stuttgart
also acts as a magnet in its urban area.
Popularity and demand lead to a continuing
increase in retail space in this shopping
metropolis. We can compare 841,000 m2 of
retail space in 2000 with a forecasted
1,001,000 m2 for the year 2016. Retail rev
enue is also high in Stuttgart. € 4,133
million total revenue translates to €6,900
per capita. Berlin, on the other hand, reports total revenues of € 20,244 million or
€5,000 per capita.
RETAIL SPACE
DEVELOPMENT STUTTGART
Centrality Index
+ approx.90,000 m²
+ 70.000 m²
113.6
Hamburg
107.9
2000
841,000 m²
Total Space
2012
911,000 m²
Total Space
2016
1,001,000 m²
Total Space
Berlin
123.3
Düsseldorf
Source: HDE Hauptverband des Deutschen Einzelhandels
Stuttgart
125.0
110.5
Frankfurt
RETAIL REVENUES PER CAPITA
Centrality Index
7,502 ¤
125.0
Munich
7,175 ¤
6,832
¤
Düsseldorf
Stuttgart
STUTTGART
118.3
Munich
A centrality index of exactly 100 means
that purchasing power leaving and enter
ing the region are balanced. An amount
above 100 shows the excess of purchasing
power entering the region over that going
out.
6,188 ¤
Fr ankfurt
6,047
¤
hamburg
100
5,073 ¤
A centrality index of exactly
100 means that purchasing
power leaving and entering the
region are balanced.
Berlin
RETAIL REVENUES
Centrality Index
Retail revenues are the total amount consumers have spent in
retail location.
The centrality index shows the difference between revenues and
purchasing power that comes into Stuttgart from the surrounding
areas or that flows to the surrounding areas from Stuttgart. The
national average is 100. An amount over 100 means more money
is coming into an area than is going out. More money is being
spent on retail in this region than the purchasing power per capita
of the area allows.
25
26
TOP Locations
Leaders and Alternatives
Demand by international retailers is a good indicator of the international image of a city. Stuttgart is a big player in this respect.
Königstrasse is still the crème de la crème. Nowhere in Stuttgart
is the demand higher or footfall more frequent. At the same time,
the demand for alternatives is increasing. Each retailer can find an
attractive location off the beaten path, in a good neighborhood. To
make it short: a win-win situation for retailers, the city and its
consumers.
Top Locations
Top Locations
Stuttgart City Center | KönigstraSSe
Th
eo
do
r-H
eu
ss
-S
tra
ße
W
ind
ow
s
Kie
ne
str
aß
e
Claire‘s, Mobilcom,
debitel, Timberland,
Yves Rocher, 02
Bü
ch
se
ns
tra
ße
Kr
on
pri
nz
str
aß
e
La
ng
eS
tra
ße
KönigstraSSe
Yeans Halle
Adidas NEO
H&M, Kult, C&A,
New Yorker, 02
Apollo, Görtz 17,
Koelble & Brunotte
Königstrasse is without question the best location with the most foot traffic. This High
Street is one of the busiest pedestrian zones in Germany, close behind Munich and
Cologne. The high revenue potential is reflected in the constantly rising rents of € 300
and more per square meter for stores up to 100 square meters in size.
H&M Women
Desigual
Görtz, Hugendubel,
Müller Drogerie,
Bücher & Kunst,
Hochland
Hut Hanne, Tabak
Magnus Villing,
Coffreez, Brillen
Kratzmann
The influx of new stores is not ebbing: more new mono-labels are drawn to the popular
shopping street. New brands such as Adidas NEO and Desigual have moved onto
Königstrasse.
Bo
lzs
tra
ße
The appreciation of Marienstrasse with its connection to the GERBER development will
lead pedestrian traffic even further south. One of the longest pedestrian zones in Europe
is getting a long awaited extension.
Schlossplatz
Rent: up to € 300 /m2
Commerzbank
Footfall per hour: up to 12,400
Chain percentage: 92 %
Geox, Vodafone,
New Yorker
Demnächst Hugo Boss
Stefanel
Friedo Frier
Swatch
Karstadt Sport
S.Oliver
Sidestep, Fossil,
L‘tur Reisebüro,
Pimkie
Douglas
Maute&Benger
Tourist-Information,
My name is, Lush,
My Toys, Bäckerei
Kamps, Vodafone,
Salamander, Vom
Fass
SportScheck
Mango, Hallhuber,
Trendbox, e-plus,
Buffalo, Benetton,
Bijou Brigitte,
Zara, Vodafone
Peek&Cloppenburg
Ca
low
Bü
Kr
Esprit, Swarovski,
Campus, H&M
Kö
nig
str
aß
e
on
pr
inz
Buchhaus Wittwer
Ar
nu
lf-K
let
t-P
lat
z
Media Markt, Atlas,
Tabacco shop, dm,
Bakery Lang,
Schlemmermeyer,
Bahnhof Apotheke,
Galeria Kaufhof,
T-Punkt
ier
ua
rt
stq
rré
Po
La
ute
nsc
hla
ge
rst
raß
e
Friedrich
straße
ba
u
Douglas, Terrazza,
Kästner Optik,
Wolsdorff Tabak,
Sovrano, Strauss
Innovation, Café
Königsbau, Blumen
Fischer, Auktionshaus Eppli, Acker
Lederwaren, Roller
Presse
Do
rot
he
en
str
aß
e
Foot Locker
Tritschler
Sport Arena
COS
Coming Soon Betty Barclay
Karstadt
Juwelier Kutter
Lumas
Christ
Hussel
BiBA
Zara
Internationale Apotheke
WMF, Roland
Schuhe, Eckerle
Wempe, Zero,
Nanu-Nana, O2,
H&M Men, Depot
Br
eit
eS
Rent a Juwelier,
tra
ße
TopTen, Salamander, Stefansbäck
Tchibo , C&A, Toni&Guy
Jack Wolfskin,
Deutsche Bank,
Friseur Bauer,
BW Bank,
Marktplatz
Orsay, T-Punkt,
Schloss Parfümerie,
ShoeTown Werdich,
Deichmann, SIX
Kaufhof
Europa Apotheke,
Stefansbäck
Na
dle
rtr
aß
e
St
ein
str
aß
e
Ca
lw
er
St
raß
e
S.Oliver
e-plus, Promod,
Tally Weijl, Mexx,
Mango, Snipes,
Ro
House
teb of Gerry
üh ProOptik,
Weber,
lp
Fielmann,late-plus,
z
Tom Tailor
Ma
rie
ns
tra
ße
28
Store rent in ¤/m²*
25–35 35–60 60–100 120–150 230–280 280–300
*New lease, 80-120 m²
6m frontage, ground floor, good layout
Königstrasse is one of the
busiest shopping streets in
Germany.
29
Top Locations
Top Locations
Stuttgart City Center | StiftstraSSe | kirchstraSSe | SporerstraSSe | Marktplatz Feinkost Böhm
Max Mara
Windows
Döttinger
Kie
Strenesse Blue
StiftstraSSe, Kirchstrasse, SporerstraSSe, Marktplatz
René Lezard
ne
str
aß
e
Frankonia
The luxury-shopping district recently gained new brands with Hugo Boss and Hollister.
Other prime retailers include 7 for all mankind, Louis Vuitton and Mont Blanc. Along
Kirchstrasse you can find brands like Napapijri, van Laack and Escada.
von Hofen
Altes Schloss
Maute&Berger
tra
ße
Sti
Hollister
nz
fts
tra
pri
Stefanel
on
The traditional Stuttgart retailer Maercklin C.F. Braun moved from Sporerstrasse to a new
building on Marktstrasse. The proximity to the market square and to Breuninger were key
factors in choosing the new locations.
Stiftskirche
ße
Airfield
Diesel
e
7 For All Mankind
str
aß
Lacoste
Kö
nig
Uli Knecht
Bungalow
hstr
aße
ns
Mont Blanc
Kirc
se
Coming Soon
Hugo Boss
e
ch
str
aß
Bü
Kr
Roeckl
Dor
Napapijri
Louis Vuitton
oth
van Laack
Sigrun Woehr
lst
Tritschler
raß
e
Rent: up to € 180 /m²
Sør
hu
traß
Holanka Bar
Escada
Sc
een
s
Footfall per hour:
Spo
rers
Die Brille
e
The planned Dorotheen Quarter will return a central neighborhood to the city that history
once took away. Visionary architecture will open new perspectives on coexistence: the
quarter picks up the idea of the former market and reinterprets it as new living space. It
creates a common denominator of commerce and citizens. High-end stores but also
cafés, restaurants, bars and lounges will all be at home in this new quarter.
Markthalle
Wellendorff
L‘Occitane
Kurtz
Cafe Scholz
Stiftstrasse: approx. 2,100
traß
e
Dorotheen Quartier
Hirmer
Place's
Kirchstrasse: approx. 1,900
Sporerstrasse: approx. 1,500
Marktplatz: approx. 4,500
J. Bletzinger
Chain Percentage: 95 %
Breuninger
Department Store
Rathaus
Ma
rs
ch
st
ra
ße
Marktplatz
2
rk
Hi
30
Breitling
tst
ra
ß
e
Maercklin
C.F. Braun
Ei
ch
st
ra
ß
e
City Hall
Store rent in ¤/m²
60 – 80
80 – 100
130 – 180
1
1 Stuttgart City Hall
2 Marktplatz
3 Dorotheen Quartier
3
31
Top Locations
Top Locations
Stuttgart city center | Calwer straSSe | KienestraSSe | kronprinzstraSSe | büchsenstraSSe
Klein
er S
chlo
sspla
tz
Feinkost Böhm
Degussa
Eterna Frankonia
René Lezard
dm
Max Mara
Kien
estr
aße
Niessing
Strenesse blue
The
odo
r-H
eus
s-S
traß
e
Windows
Bree
Calwer StraSSe, KienestraSSe, KronprinzstraSSe
And BüchsenstraSSe
Döttinger
Manufaktur Meissen
von Hofen
Sapper Schuhe
Calwer Strasse offers an attractive mix of restaurants, single-brand stores like Marc Cain
and Ludwig Reiter and local owner-run boutiques. The new developments Windows, Büx
and Kronprinzbau 6 with René Lezard, Max Mara and Feinkost Böhm and the revitalization
of Kronprinzbau 8 have raised the level on Calwer Strasse to meet that of the luxury shopping district Stitftstrasse and Kirchstrasse.
Backzeit
Intersport
Charlotte
Other businesses in the prime segment have also recognized the development in this neighborhood including the porcelain manufacturer Meissen and Niessing. The Fashionroom by
Horst Wanschura is home to luxury and designer fashion including such labels as Issey
Miyake, John Galliano and Jean Paul Gaultier.
Rent: up to € 110 /m²
John M
Lloyd
Marc O‘Polo
Stifts
traß
e
Büc
hse
nstr
aße
Butlers
Footfall per hour:
Konplott
Calwer Strasse: approx. 1,900
Steiff
Kienestrasse: approx. 800
Maria Stölzle
Kronprinzstrasse: approx. 1,100
Gym
Amiga
nas
ium
Stra
Hirrlinger
ße
Büchsenstrasse: approx. 3,500
Fur Style
König
straß
e
Drachenfels Schmuck
Ludwig Reiter Schuhe
Lan
ge S Marina Rinaldi
traß
e
Calw
er P
ass
age
von Hofen
Buckles&Bells
Dean & David
Alpinsport Bergland
Gosh
Lauren
Häagen Dazs
Marc Cain
Weber
Krüger Dirndl
Loewe Galerie
Calw
er S
traß
e
Starbucks
Kron
prinz
straß
e
Comptoir des Cotonniers
The
odo
r-H
eus
s-S
traß
e
32
Horst Wanschura
Habitat
Cecil Fox
Scotch & Soda
Just Pure DaySpa
Yo 2 Go
Sushi Circle
1
Bulthaup
Fleiner
Ursula Maier Möbel
Rote
bühlp
latz
Stadtmitte
20–30
50–60
70–80
90–110
3
1 Büchsenstrasse
2
2 Kronprinzenstrasse
3 Calwer Strasse
33
Top Locations
Top Locations
Stuttgart City center | SchulstraSSe | hirschstraSSe | eberhardstraSSe Sport Arena
hu
Mont Blanc
lst
Kö
nig
str
aß
e
Karstadt
raß
Schlemmermeyer
e
Louis Vuitton
Vodafone
Hofpfisterei
Tritschler
The BodyShop
Tchibo
Bijou Brigitte
Accessorize
Korb Maier
Petit Bateau
Constantine
Tamaris
Haufler
Game Shop
Gina Laura
Vodafone
Wolford
e-plus
0₂
Kirchstraße
Sc
Spo
rers
Kurtz
Binder Optik
traß
e
SchulstraSSe, HirschstraSSe, EberhardstraSSe
Hirmer
Dorotheen Quartier
Place‘s
Königstrasse is not the only top level shopping mile in Stuttgart. Schulstrasse is the old
est pedestrian zone in Germany and it also has the second highest footfall in Stuttgart.
Schulstrasse is the direct connection between the S-Bahn Station Stadtmitte and the
Market Square and therefore has a real traffic function. This provides huge potential for
retailers with a high proportion of fast moving small-item inventory. New additions such
as Tamaris, Constantine and Wolford prove that the street never lost its appeal for lingerie
and shoe retailers.
J. Bletzinger
Sigrun Woehr
Ne
ue
Br
Lebkuchen
Schmidt
üc
ke
CupCake
Breuninger
Department Store
Ma
Breitling
Rathaus
Parfümerie Heudorf
Woick
Marktplatz
e
ß
ra
t
hs
c
rs
Hi
Vitalia
rk
raß
e
Maerklin
C.F. Braun
St
Mußler
hm
ale
0₂
Ara
Sc
34
Jako-O
Geschwisterliebe
Na
dle
Ei
ch
rs
st
tra
Lindemanns
Buchhandlung
ße
ra
ß
e
New additions on Eberhardstrasse include the upscale hairdressing salon Gianni d'Assero
and the new used-design Möbeloutlet which sells furniture with history.
Juwelier
Häffner
ra
ß
e
Schuh Grau
Müller Parfümerie
Ruth Sellack
Schmuck
Grüne Erde
Blutsgeschwister
Br
Dolzer
eit
eS
tra
ße
tst
The unusual JAKO-O flagship store marks the face of Hirschstrasse. New tenants like
Skate and Streetwearestore Titus or the trendy bakery CupCake also contributed to the
renewal on this street.
Linea
Villeroy+Boch
DOM
J-7 hairstyling
Peter Hahn
Gudrun Sjöden
C&A
Rent: up to € 150/m²
Pavillon
Elena
Footfall per hour:
Ralph G.
Schulstrasse: approx. 5,200
Gianni d‘Assero Hair
Hirschstrasse: approx. 2,200
Eberhardstrasse: approx. 900
Juwelier Jacobi
Mephisto Schuhe
Kaufhof
Block House
Horsch Schuhe
e
straß
hard
Eber
Odlo
dm
U-D Used
Design Stuttgart
Anne Korn
Hafendörfer
San‘s
Kabel BW
Subway
2
1 Schulstrasse
2 Nadlerplatz
3 Eberhardstrasse
25 – 35
35 – 60
60 – 100
120 – 150
1
3
35
Top Locations
Top Locations
37
Stuttgart city center | Tübinger straSSe | SophienstraSSe | MarienstraSSe Pasta‘s
Sparda Bank
Stadtmitte
Tübinger StraSSe, SophienstraSSe, MarienstraSSe
Salamander
Seegmüller
The GERBER at the southwest end of Stuttgart will provide an impulse for surrounding
areas. Marienstrasse and Sophienstrasse will be made more attractive for pedestrians.
Tübinger Straße will also profit from the planned shared-space concept which will result
in less traffic and an aesthetically pleasing street scene with no visible border between
vehicle and pedestrian lanes. There will be a total of 650 new parking spaces.
C&A
Wilhelmsbau
Parfümerie
Pizza Hut
Berry Kiss
Base
Phuc
ns
tra
ße
Famz
ardstr
aße
igstraße
Cinderella Boutique
E+H Meyer
Optik Werz
Mama
Vodafone
ger S
Ave
Oxfam Bücher
Apotheke
So
Abele
Studio 26
The infrastructural connection to the City Ring will also provide vitality to other areas in
the south. Ligne Roset will open a store here. New buildings such as Casanova, Caleido
and Pauline add to the positive development in the neighborhood. One of the highlights in
Caleido is the spa and wellness concept “Elements” to be opened by the Migros Group
from Switzerland on 5,000 square meters.
Tübinger Strasse: approx. 1,500
Sophienstrasse: approx. 450
Juwelier Milano
Marienstrasse: approx. 3,500
Vivi
Demnächst
Globetrotter
6.000 m²
Yeans Halle
e
aß
str
ien
ph
Zoo Schreiter
Tübin
dm
Footfall per hour:
Mania
traße
Schüta
CottonCotton
Sophie‘s Brauhaus
Many retailers want to reap the benefits of the new flow of foot traffic from Königstrasse.
Evidence of this are new openings such as the Crumpler Shop, dm, CottonCotton, Schüta,
Venus and Manja.
Eberh
Kleine Kön
rie
Wolle Rödel
Kaufhof
e
McDonald‘s
ß
ra
st
Vodafone
Backwerk
Venus
Juwelier Yilik
Mania
g
ni
Kö
Lidl
Ma
36
GERBER
24000 m²
Handelsfläche,
650 PKWStellplätze
Kallas
Vivaz
Ci
ty
rin
g
Love Reign
(B
10
/B
27
)
1
Espresso Laden
Crumpler
Shop
Seidenstraße
Ilona Forner
Alnatura
Sichtbar
night delight
Krojer+Gawlitta
Best
25 – 35
35 – 60 60 – 100
120 – 150 230 – 280
*New lease, 80 – 120 m²
1 Marienstrasse
2
3
2 Marienstrasse
3 Königstrasse/Eberhardstrasse
Top Locations
Top Locations
Stuttgart City center | BolzstraSSe | LautenschlagerstraSSe | KronenstraSSe Bulthaup
Ha
up
tba
hn
ho
f
Poggenpohl
Holzmanufaktur
Bulthaup
Cabinet
Renner
Detlev Louis
Peak Performance
Leicht Küchen
BolzstraSSe, LautenschlagerstraSSe
And KronenstraSSe
Mod‘s Hair
The face of this neighborhood has changed completely. Two new shopping centers – Postquartier (see also page 54) and Bülow-Carré have moved in, markedly improving the area.
New tenants in the Postquartier are Conrad Electronics (on 3,000 m2) as well as Mammut,
Rewe and Rossmann. Peak Performance moved in across the street.
Media Markt
Siematic
Idee Creativmarkt
Hotel
Bo Concept
Manufactum
Conrad,
Rewe,
Mammut,
Rossmann,
The North Face
Magazin
Postquartier
Friedrichstraße
Ar
nu
lf-K
lett
-Pl
Arlt
atz
Photo Planet
Block House
Explorer Fernreisen
Kro
ne
nst
raß
e
The Bülow-Carré completes the connection between Kronenstrasse and Bolzstrasse.
Upon completion, Lautenschlagerstrasse will finally move into the upper echelon of shopping locations with retailers occupying the street from the Main Station to Bolzstrasse.
Bolzstrasse is famous for good restaurants, including “5” a trendy new location with
unique interior design and excellent food. Also new to the street are Asia 5 Sterne serving
exotic food and the brewery Schönbuch.
Kaufhof
SportScheck
Ikarus
The Flashgib
La
ute
ns
ch
lag
ers
tra
ße
Th
ou
ret
str
aß
e
Fai Sushi
Toni & Guy
Galerie
Ste
ph
an
str
aß
e
Bülow Carré
Leonardo
Palast der Republik
Asia 5 Sterne
El Chico
Brauhaus Schönbuch
Old Bridge
Fünf
Fresh Sub
Todi‘s
Vapiano
Schwäbische Traumfabrik
Boomerang Reisen
Kö
nig
str
aß
e
Gravis
Footfall per hour:
Bolzstrasse: approx. 3,800
Phoenixbau
Lautenschlagerstrasse: approx. 900
Campell Optik
Bo
lzs
tra
ße
Kronenstrasse: approx. 1,600
Stylecode
WESC
2
DER Reisebüro
Hotalo Imbiss
Douglas
Th
eod
orHe
uss
-St
raß
e
38
American Apparel
Sans
Heart & Sole
Abseits
Oggi
Galerie Schlichtenmaier
Rita Limacher
Waranga Bar
Kleiner
Schlossplatz
Holanka
1
Kunstmuseum
Wittwer
Schlossplatz
20 – 30
30 – 70
70 – 150
1 Schönbuch Brauerei, Bolzstrasse
2 Café, Bolzstrasse
3 Bolzstrasse/Königstrasse
3
39
40
City Talk
40
City Talk
THE OPPORTUNITIES OF CHANGE
THE ART OF LIVING TOGETHER
An Interview with Dieter Blocher
An interview with Nikolaus Koliusis
Stuttgart is an economic powerhouse. But just as important, it
is home to many creative people and individualists. Concept
artist Nicolaus Koliusis is one of these. He explains what makes
Stuttgart so special as a cultural and residential location.
GERBER, The Dorotheen Quarter, Stuttgart 21 – the capital of
Baden Württemberg is reinventing itself. Dieter Blocher talks
about the necessity for sustainable neighborhood development,
Stuttgart’s future and his love for the city.
Mr. Blocher, what is important for a downtown city district?
First of all, a downtown district is living space where private and
commercial interests meet and complement each other. An
attractive public building, which serves as a mediator should be
part of this space. Borders between these districts should be
fluid. Downtown life can continue into the inside of the building.
This mixture creates a vital atmosphere, essential for city life. A
city district development is only successful in the end if the people
living in and around it can identify with it.
What role does sustainability play today?
Ecological sustainability plays an important role in city development today. In Stuttgart, it is precisely the green areas of the city
that are being enhanced – take the expansion of Rosensteinpark
for example. Cultural, social and economic sustainability have to
be in balance. The ability of different generations, nationalities and
social classes to peacefully coexist is very important to the City of
Stuttgart. Quality of life belongs to everyone. New city developments are opportunities to create ideal conditions for the best
quality of life possible.
What other architectural features are characteristic of
Stuttgart’s City Center?
The people in charge know that a city has to keep changing as a
result of the interaction of social processes and architectural
measures. It’s a good thing that there is a lot of movement going
on here – despite the limited amount of space. Whether it be
Bülow-Carré, GERBER, the Dorotheen Quarter or Stuttgart 21,
these are huge changes for the city this size that you normally
only see in much bigger metropolitan areas. It’s also a positive
signal for the future.
What do you hope is in store for Stuttgart in the future?
That city development has a positive effect both on its residents,
the economy and nature. And that international investors in particular discover the appeal of the city. But we are on the right path.
What do you love the most about Stuttgart?
The variety: a city surrounded by vineyards and nature with big
city culture and shopping that can compete with the big metro-
politan areas. In Stuttgart you can find almost every brand of
clothing and many different kinds of restaurants. Some places
have comfortable southern flair while others exude urban vitality.
And everywhere you feel “savoir-vivre”. Such a wide variety in
such a small space is rare.
The Stuttgart architect Dieter Blocher is managing
Nikolaus Koliusis was born in Salzburg. A photo
director of the architect and design firm Blocher
grapher by trade, Koliusis was drawn to Stuttgart in
Blocher Partners. This internationally renowned com
the mid 1970s. From here he attained national and
pany specializes, among other things, in experienced
international acclaim. By experimentally changing
based retail concepts and city district planning, such
the installations and objects in rooms, he continually
as in the Q6 Q7 in Mannheim.
creates new places.
What does Stuttgart offer to those interested in art?
In Stuttgart you can find many large and sometimes also very
small creative places. For me art is special where I don’t expect it.
Where you can reach someone that doesn’t regularly go to art
exhibits. About 10,000 people go by the „blue art in the tunnel“
underneath the Stuttgart Art Museum every day. Public space
becomes a gallery.
Stuttgart is also a shopping metropolis. Where do you like to
shop the best?
If I feel like shopping, I go to places that could touch me emotion
ally. I like stores that are unusual and unique. And that give me the
feeling that things are sort of pre-selected for me.
What makes Stuttgart a good place to live?
Especially the people who think „see you soon“ is a strange thing
to say. I prefer the personal commitment that we have here. That
is also apparent in the quiet but strong charitable commitment on
the part of many Stuttgarters.
What does a place of residence have to offer you?
I feel at home when people in my environment show a committed,
multicultural effort. Both in everyday life together but also in the
arts. By the way, not just fine arts. Stuttgart, for example, offers
several fabulous international music events that bring people
together.
Stuttgart aside: are there other cities where you would like to
live?
Athens and Kyoto come to mind spontaneously. Both cities with
big reset potential. Athens because of the obvious economic
problems, that simultaneously open new doors. In Kyoto there is a
sense of social upheaval that doesn’t have anything to do with
money. The issue there is more that basic values and lifestyles are
being questioned. I could imagine getting over my own fear of a
new beginning to be a part of this process.
In one sentence: what does Stuttgart have that other cities don’t
have?
Social competence and the need of many to pave their own way.
41
42
City Districts
THE APPEAL OF VERSATILITY
Stuttgart also has appealing commercial and residential areas
apart from the top locations downtown. These areas are especially
popular among families due to the excellent infrastructure. Up to
now, the related purchasing power has mainly been captured by
local and regional businesses. Bad Canstatt not only has a lively
center which has been the traditional core of activity, but also is
home to the Neckarpark – the new area that will continue to
develop in the next few years.
44
City Districts
City Districts
Stuttgart Bad Cannstatt | MarktstraSSe
Stadtkirche
Rathaus
O2
asse
achg
Sulzb
Marktplatz
Pro Optik
Kö
nig
-K
ar
l-S
tra
ße
e
rgass
Küble
Fielmann
e
Wilhelmstraß
Backzeit
Apollo
Confiserie Selbach
Stefansbäck
Strohm Schuhe
Gina Laura Ernsting‘s Family
T-Punkt
Vodafone
Mar
ktstr
aße
E-plus Tchibo
Nanu Nana Sailer
Bäcker Lang
Mobilcom debitel
Reno
Bäcker Lang
Bonita dm
Volksbank
Deutsche Bank
traße
Daimlers
Binder Optik
Subway
Kaufhof
Apotheke
BW Bank
Badstraße
REWE
Rossmann
aße
ger Str
Waiblin
Targo Bank
Wilhelmsplatz
Commerzbank
O2
Se
Backzeit
elb
erg Kik
DER Reisebüro
str
aß
e
Apotheke
Vodafone
Post
Postbank
Population 2011
66,600
Bahnhof
Bahn
hofst
raße
Sparda Bank
10 – 15 15 – 30
Apotheke
30 – 50
e
Straß
nger
Wildu
Cannstatter
Carré
H&M, s.Oliver, C&A,
New Yorker, Takko,
Müller Drogerie,
Strauss Innovation,
Intersport, Weltbild,
Kaufland, GameStop,
Buddelei, Vodafone,
Ulla Popken, Pimkie,
Deichmann
*New lease, 80 – 120 m²
Bad Cannstatt
Area: 15.7 km²
Population density: 4,242/km²
Net income: 22,708 Euro
chain percentage: 44 %
Marktstrasse
The Volksfest on the Canstatter Wasen is
almost as famous as the Oktoberfest in
Munich. But the fair with the biggest midway in Europe is not the only attraction in
the most populated district in Stuttgart.
The beautiful old town with its many hist
oric buildings and wide variety of shopping
possibilities attracts visitors from all over.
The Canstatter Carre, with 22,000 square
meters of retail space, has been an import
ant addition to help bind purchasing power
in the area. And there is more room for
growth. There are still undeveloped areas
in the Neckarpark, in the direct vicinity of
the Mercedes-Benz Museum, the Porsche
Arena and the Hans-Martin-Schleyer Halle.
45
City Districts
City Districts
Stuttgart Sillenbuch | Kirchheimer straSSe
Apotheke
Bäckerei Treiber
Ra
Si
lb
Ernsting‘s Family
Edeka
Postbank
Bäckerei Widman
Juwelier
am Eck
First Reisebüro
EP:Corner
e
Klag
ie d
Fr
hric
rc
e
nd
tra
l-S
ße
Un
te
re
Qu
hh
eim
er
er
str
aß
ein
h
ho
Kl
ra
ß
e
Haller Bestattungen
Deutsche Bank
ße
a
r
Inge H.
St
er
m
i
e
Lindacher Hörgeräte
K+U
Edeka
h
en
e
E
BW Bank
st
Volksbank
te
-S
ard
du
Apotheke
Blumen Glemser
Bäckerei Unger
27,410
12,5 23,164
15 – 35 12,50 – 25
*New lease, 80 – 120 m²
*New lease, 80 – 120 m²
str
aß
e
Ursula Schwab Schuhe
Iffland
Mademoiselle Pamplemousse
on
cr
ien
35
Friseur Pierrot
Lil
Godel Parfümerie
Naturgut Bio Supermarkt
Population 2011
Population 2011
e
raß
St
einl
Commerzbank
Ki
Zu
O₂
Commerzbank
e
Duffner Schuhe
Goldkind
e
traß
DER Reisebüro
NKD
er-S
Deutsche Bank
n
ölte
Trölsch
Cecil
StreetOne
Sparda-Bank
dm
T-Punkt
kt - P
ße
Stra
ter
Godel
e
traß
er S
gart
tt
Stu
ra
ß
Kunst + Raum
Vitalia Reformhaus
San
nfur
Depot
st
Zinstag Augenoptik
BW Bank
Stefansbäck Apotheke
Goebel Moden
Vodafone
Binder Optik
w
ald
Eiscafé Timone
Eiscafe
Apotheke
er
Der Teeladen
er S
traß
e
ße
Stra
Deutsche Bank
Feinkost Stoll
tling
Sparda Bank
e
ß
ra
st
e
nk
Stickfrisör
Tut
zer
Gra
Apollo Optik
Euroshop
Lady Fashion
Wüstenrot
Commerzbank
Kik
re
nn
e
rSt
ra
ße
Stuttgart Feuerbach | Stuttgarter straSSe
Ru
do
lfB
46
Kalb Optik
Tui
Metzgerei Dietz
Tabak Berger
FeUERBACH
Sillenbuch
Area: 11.6 km²
Area: 7.5 km²
Feuerbach has fought its way from being
an industrial park to a lively city district.
Parks, culture, central residential areas and
good infrastructure make the location
attractive. The 27,500 residents have
above average purchasing power with net
income above the Stuttgar t average.
Stuttgarter Strasse is lined with regional
and local retail establishments. Chains and
services complete the picture.
Stuttgarter Strasse
Kirchheimer Strasse
Sillenbuch is covered one-third by forest
even today. Many city residents come here
to enjoy a walk or a run in the woods. The
primarily upper class residential areas are
home to the highest per capita income in
Stuttgart. Among the attractive local retail
establishments are luxur y boutiques.
These contribute to a top-notch shopping
experience on Kirchheimer Strasse.
47
City Districts
City Districts
Stuttgart weilimDorf | Löwen-markt
Stuttgart Degerloch | EpplestraSSe
st
Mathilden
ße
tra
So
litu
de
s
Ra
tha
us
ga
sse
StadtApotheke
Lamisse
Chinapalast
Ling Jun
Commerzbank
raß
e
St
Tedi
Schuhaus Schmidt
ße
-Stra
Dahn
Felix-
dm
Volksbank
Asia Wok
Tchibo
Alnatura
Hussel
Henry Moden
Binder Optik
Lidl
bumüller back
ner Straß
First Reisebüro
Schreibfant
e
straß
n
Löwe
e
rstraße
r Straße
Neustädte
e
traß
tlins
ke
Zweibrüc
aße
eimer Str
BW Bank
Commerzbank
Population 2011
Population 2011
16,113
30,739
5 Glotz
Ovi‘s Frisuren
Haar
Paradies
Germersh
Bäcker Lang
City Supermarkt
Lidl
Stotzinge
zh
Kids
raße
Naturgut
Biomarkt
Parfümerie Klink
Apotheke
MalvenApotheke
er St
Pforzheim
Trölsch
Metzgerei
Nouvel
Kös
eim
er
Juwelier
Milano
Euro Kebab
Bäckerei Veit
e
straß
punctum
SolitudeApotheke
dm
O
Epple
BW Bank
LBS
NKD
Frisör Werz
Löwen-Markt
Sanitätshaus Glotz
Iffland
Bumüller Back
Talgrabenstraße
Mannsdörfer
ein
eW
r
be
raße
Sta
ige
rst
raß
e
Vögele
Rewe
Lö
we Kind Hörgeräte
ng
ass
e
Heart&Sole
e
ig
ste
Stedingerstraße
Pf
or
48
Apotheke
Apotheke
Goebel Moden
Raumausstattung
Bubeck
Metzgerei Cantz
Commerzbank
15
25
Deutsche Bank
20 40
*New lease, 80 – 120 m²
*New lease, 80 – 120 m²
6 m frontage, ground floor, good layout
WeilimDorf
Degerloch
Area: 12.6 km²
Area: 8.0 km²
Population Density: 2,014/km²
Chain percentage: 29%
A recent survey got right to the point: the
residents of Weilimdorf have an above
avera ge sense of satisfaction. The center
around the Löwenmarkt and Pforzheimer
Strasse with small shops and restaurants
are good reasons to stroll through town
despite the lack of clothing and sporting
goods stores. Nearby Schloss Solitude is
also a good reason for a stroll in the park.
But this district can do more: one of the
newest industrial parks in Germany with
well-known companies is located here.
Pforzheimer Strasse
Epplestrasse
Public transportation as an attraction?
Stuttgart makes it possible. One of the four
last rack railways in Germany goes from
Marienplatz to Degerloch, with a maximum
grade of 17.8 %. The former resort, known
for its healthy air, has a retail mix of trad
itional stores and chains. They all profit
from the attractive residential area with its
high purchasing power. Demand for space
and rent prices are accordingly high in this
city district.
49
City Districts
City Districts
Stuttgart Zuffenhausen | Unterländer straSSe
Hauptstraße
Atlas Reisen
Kik
Hör-Konzept
Iffland Hörgeräte
Commerzbank
Vodafone
Subway
Zoo Schöniger
Deutsche Bank Edeka
Post
Postbank
r Str
aße
02
NKD
Postbank
e-plus
BW Bank
Bäckerei Lang Reformhaus
Tchibo
Hauptstraße
T-Punkt
Targo Bank
Netto
Targo
AOK Bank Auszeit
Commerzbank
Unter
Metzgerei Eisenmann
länder
Straß
e
Foto Hilt
REWE T-Punkt
Adessa Apotheke
Nuspl
Siegel
Paulus
Kirche
Denn‘s
Population 2011
Population 2011
43,540
35,600
Store rent in ¤/m²* (without SchwabenGalerie)
25
15 *New lease, 80 – 120 m²
*New lease, 80 – 120 m²
2
Vaihingen
Zuffenhausen
Area: 20.9 km²
Area: 12.0 km²
Population Density: 2,967/km²
Vaihingen is home to the University of
Stuttgart, the Fraunhofer Society, the MaxPlanck-Society and the German Center for
Air and Space. Not only students live here,
but also professors and researchers. This
creates a wide variety of needs that retail
businesses have to service. The SchwabenGalerie is number one with its large space
retail concepts. The Vaihingen Market is
split up into smaller spaces and offers a
good mixture between special retail stores
and traditional businesses.
1
25
The cit y district on the nor th side of
Stuttgart is an important industrial location
today; big companies like Porsche and
Alcatel-Lucent are located here. Retail is
found mainly on Unterländer Strasse. The
project to move the Stadtbahn (city train)
below ground is good not only for the
35,600 residents but also for the area all
around the shopping center that has a
chain percentage of 46 %.
1 SchwabenGalerie
2 Vaihinger Markt
Apollo
Apotheke
Base
Ernsting‘s Kabel BW
Family
O2
15 r Str
aße
Volksbank
eime
Str
aß
eime
ger
e
Vodafone
traße
ger S
Vaihinger Markt
Hotel
Lidl
glin
Bietig
h
Stadtbücherei
in
Lothr
Intersport
Gü
dm
Besig
h
Kind
Hörgeräte
Haugstraße
Volksbank
Media Markt, Deichmann,
Takko, Kaufland, BW Bank,
Shoe Town, mister.lady
Modepark Röther, Tchibo,
Apollo Optik, Binder Optik,
Vodafone, Bonita, dm, Aldi,
Bijou Brigitte, Gamestop,
Street One
Kirch
talstr
aße
SchwabenGalerie
Vaihinger Markt
U.S. Shop
Stoc
kh
Lutzweg
Bürgerforum
Elsässer Straße
Bachstraße
eime
r Str
aße
Stuttgart Vaihingen | Vaihinger markt
Seerosenstraße
50
Unterländer Strasse
Volksbank
Tui
Emil-Schuler-Platz
51
52
Project development
and letting
SHAPING THE FUTURE TOGETHER
Colliers Bräutigam & Krämer specializes in the development and
realization of city center retail projects. We search for the best
tenant for each project using the insider knowledge and global
connections we have attained from many years of experience in
retail letting. Through the brokerage of attractive, sustainable concepts, the experts contribute to a multifaceted street landscape
with retailers, servicer providers and restaurants. In one word:
urbanity. The Colliers retail team is your partner with passion for
real estate. Our team is always up to date on global trends to inspire you with. Not just our clients, but also cities and towns profit
from our experience.
Project Development and Letting
Project Development and Letting
References Retail Letting in the Stuttgart
City Center
1
2
latz
-P
lett
f-K
ul
Arn
4
ße
stra
8
e
uff
Sta
nen
Kro
10
6
i
Kön
11
9
18
e
Lau
ße
ten
14
16
Fr
15
ied
ric
hs
e
traß
20
19
tra
22
ets
ur
Tho
stra
traß
13
ße
17
21
n
pha
Ste
12
a
str
erg
nb
7
ße
23
ße
stra
z
Bol
ie
Plan
24
z
t
spla
hlos
Sc
ße
r atz
ine
l
Kle lossp
Sch
tra
ens
the
o
Dor
29
31
30
Kir
ch
28
aße
tstr
Stif 34
ße
56
stra
ium
nas
57
Gym
69
ale
e
ß
stra
inz
K
64
66
ite
Bre
65
aße
ardstr
s
rd
ha
r
be
E
77
nstra
Marie
ße
ße
latz
tra
79
e
ß
tra
rS
Leased retail and office space:
75
aße
Str
76
78
hlp
tebü
Lease deals (incl. office): 750+
74
ge
bin
62
63
Ro
72
73
Tü
61
53
70
Cal
60
wer
Stra
ße
ge
Lan
ße
Stra
54
68
67
58
pr
ron
59
e
Neu
51
E
ße
stra
dler
e Na 71
k
c
Brü
m
Sch
42
55
e
43
traß
igs
38
Th
40
41
Kön
e
aß
-Str
euss
r-H
o
d
eo
39
37
45
52
aße
ichstr
ße
stra
44
ße
36
stra
sen
üch
47
Eberh
46
35
26
B
50
Stein
Kien
49
tplatz
Mark
straße
aße
estr
32
e
Hirsch
25
48
str
33 aß
aße
Str
27
more than 650,000 m²
80
e
Sophienstraß
Purchase contracts closed: 250+
81
Investment volume: more than € 5 billion
82
Colliers Bräutigam & Krämer brokered more than 200 retail
ße
enstra
Paulin
leases in the Stuttgarter City Center. More than 100,000 m²
84
of retail space was leased
83
1Hauptbahnhof
44 Schulstrasse 17
2 Klett-Passage 22-26
45 Schulstrasse 9
3Hindenburgbau
46 Marktplatz 4
47 Rathauspassage 2
Arnulf-Klett-Platz 1
4 Königstrasse 1b
5 Königstrasse 1c
6 Königstrasse 3
7 Königstrasse 3
8 Königstrasse 10 a
9s’Zentrum
Königstrasse 10c und 12
10 Lautenschlagerstrasse 4
11Arnulf-Klett-Platz
12 Friedrichstrasse 9
13 Kronen-Carré
Kronenstrasse 30
15 Geschwister-Scholl-Strasse 3
18 Postquartier
Kronenstrasse 7, Thouretstrasse
20 Bülow-Carré
Lautenschlagerstrasse 21, 23
21 Königstrasse 16
22 Phoenixbau
Königstrasse 5
23 Bolzstrasse 6
24 Königstrasse 28
25 Kronprinzbau
Kronprinzstrasse 6
26 WINDOWS
Calwer Strasse 18
27 Kronprinzstrasse 8
28 Königstrasse 19 a
29 Dorotheenstrasse 2
30 Kirchstrasse 14
31 Sporerstrasse 12
32 Marktplatz 11-12
33 Kirchstrasse 3
34 Stiftstrasse 5
35 Königstrasse 21
36 Büchsenstrasse 10
37 Calwer Strasse 26
38 Theodor-Heuss-Strasse 10
43 Königstrasse 46
5
g st
e
raß
3
ers
lag
sch
54
85
Colliers
in The
stuttgart
City Center
48 Marktplatz 6-8
49 Eberhardstrasse 3
50 Eberhardstrasse 31-33
51 Eberhardstrasse 31-32
53 Nadlerstrasse 21
55 Marktplatz 4
57 Königstrasse 50-52
59 Lange Strasse 6
60 Calwer Passage
Rotebühlstr. 20 a-d
61 Calwer Passage
Rotebühlplatz 20b
63 Rotebühlplatz 18
65 Königstrasse 70/71
66 DAS WEISSE HAUS
Königstrasse 43 b
67 Neue Brücke 3
68 Hirschstrasse 20/ 22
69 Hirschstrasse 26
70 Breite Strasse 2-4
71Nadlerstrasse
73Eberhardstrasse
76 Königstrasse 49
77 Tübinger Strasse 1
78 Königstrasse 78
79CityPlaza
Rotebühlplatz 21-25
80 Sophienstrasse 28-30
81 Tübinger Strasse 25
82 Gerber
Tübingerstrasse / Marienstrasse
83 CASANOVA
Augustenstrasse 1 / Paulinenstrasse 41
84 PAULINE
Paulinenstrasse 21
85 CALEIDO
Tübinger Strasse 43 /
Österreichischer Platz
Colliers Bräutigam & Krämer is Stuttgart's
first address for project development, land
acquisitions, commercial letting or real
estate investments. The company has a
total of 30 employees, including nine partners. Their know-how is based on exact
knowledge of the potential users, direct
access to the decision makers as well as a
detailed understanding of the market.
Knowledge of national and international
market requirements is constantly updated
through the exchange of information within
the global Colliers network. The main elements of success - especially when considering very demanding projects - are close
cooperation and bundled competence
combined with high motivation. A few
examples of such projects are the Post
quartier, the Bülow - Carré and the center
for living - Killesberghöhe.
55
56
Project Development
Project Development
Postquartier
L autenschlagerstraSSe 17
T h e Po s tq u a r ti e r is a n o th e r h u b i n
Stuttgart’s pulsing center. The interesting
facades and lobbies in this building with
classic style arcades and columns impress
both customers and other guests alike. Before the refurbishment, the building was
empty for a long time. Colliers Bräutigam &
Krämer worked together with the investor
to develop a usage concept and took over
the letting process. The retail mix created
an attractive shopping area. The stylish
appearance allows tenants to easily identify
with the property. The combination of
working and living makes the Postquartier a
very appealing element of the downtown
area. The office space with a wide variety
of shopping possibilities and restaurants
offers employees and visitors an interesting
and varied environment. This carefully selected blend creates synergies for each
user on a total of 26,400 square meters.
The 9,700 square meters of retail space include such tenants as Conrad Electronics,
Rewe, Rossmann, Mammut and The North
Face.
Usage: Office and retail
Total space: 26,400 m 2
retail space: 9,700 m 2
architects: Tim Hupe Architekten
project developer: Hines Immobilien GmbH
Completion: 2012
57
58
Project Development
Project Development
Phoenixbau
KÖNIGSTRASSE 5
Phoenixbau with its four retail and four
office floors is one of the most attractive
buildings in downtown Stuttgart. The
façade design of stone and glass makes
reference to the surrounding historical
buildings both in its dimensions and mater
ials used. The stores open onto König
strasse while the offices are accessed by a
separate entrance on Marstallstrasse. The
building has 10,500 square meters of retail
space, which was all leased through Colliers
Bräutigam & Krämer. In addition the build
ing has office space with flexible floor
plans surrounding an open atrium. Colliers
Bräutigam & Krämer was involved in the
project right from the beginning: from concept development, land acquisition, lease
deals (which were signed two years prior
to construction begin) to final sale of the
property.
Retail space: 10,500 m 2
ARCHITEcT: Anton Ummenhofer
Project developer: Phoenix Real
Estate Development GmbH
Completion: 2008
59
60
Project Development
Kronprinzbau
KronprinzstraSSe 6 und 8
Kronprinzbau is a beautiful downtown
building with exquisite shopping. This
prestigious property directly adjacent to
S c h l o s s p l a t z , Kö n ig s t ra s s e a n d t h e
Stuttgart Art Museum, closed the gap between Calwerstrasse and Stiftstrasse.
After advising the international project developer on the building site acquisition,
Colliers Bräutigam & Krämer followed up
on with the development of an ideal market
ing strategy for the retail space. With a tot
al of 25,500 square meters, the building is
perfectly integrated into the area around
Kleiner Schlossplatz. There are 6,400
square meters of retail space, office space,
five city apartments and a public parking
garage with 266 spaces. In addition to
luxu ry clothing stores René Lezard and
Max Mara, the regional food specialty store
Böhm is a magnet for passersby and food
lovers. Colliers Bräutigam & Krämer finished
its work with the sale of the redevelope d
property.
ARCHITEcTs: B&V Braun Volleth Architekten GmbH
Project developer: Europa Capital Partners Ltd.
Completion: 2007
Project Development
61
62
Project Development
Project Development
‘s Zentrum
Das weisse haus
KönigstraSSe 10c and 12
What began as a consolidation of neighboring building sites by
Colliers B&K, has become a Stuttart institution. The ‘s Zentrum, a
landmark building created by the star architect Josef Paul
Kleihues, is one of the main locations for successful companies
such as Peek & Cloppenburg, Sport Scheck or Zara. Colliers B&K
was involved in the project right from the beginning, consulting
the land owner, coordinating the architectural competition, letting
the 22,600 square meters of retail space and finally selling the
property to an end investor. Completed in 2002, the building conveys the feeling of timeless values and urbanity – and substantially contributes to the increase in value of lower Königstrasse.
The building fits seamlessly into the city landscape with its façade
of natural stone and a metal and glass construction. In addition to
the retail and office space from the basement to the third floor,
there is also a modern fitness studio located on the fourth floor
KÖNIGSTRASSE 43b
Total space: 4,400 m2
Retail space: 22,600m 2
Retail space: 2,400 m2
ARCHITEcTs: Kleihues und Kleihues
ARCHITEcTs: Lederer + Ragnarsdottir + Oei Architekten
Project developer: Telekom Immobilien GmbH
Project developer: Phoenix Real Estate
Completion: 2002
Development GmbH
Completion: 2006
The name "White House" fits: this commercial building with its
bright white façade is something to behold. The building – with its
ground floor, five upper floors and two basement levels – fits perfectly in the neighborhood. More than half of the total 4,400
square feet are retail space. The success of this building is also
due to the creative impulses set by Colliers Bräutigam & Krämer.
After the first life cycle of the building came to an end, it was sold
and redesigned. The highlight: taking advantage of the special
corner location and leasing to first-class companies like H&M, O2
and Depot. Full occupancy and transaction consulting were part
of our services in creating this excellent investment opportunity.
63
64
Project Development
Project Development
Bülow-Carré
L autenschlagerstraSSe
21 und 23
26,400 square meters of prime retail space
in a super downtown location between
Königs trasse, Bolzstrasse and Kronen
strasse invite you to come in and shop,
stroll, eat and drink. Colliers Bräutigam &
Krämer was the exclusive agent in creating
a unique solution for the retail space on the
ground floor. The property is only two
minutes on foot to the main train station.
The architecture itself conveys self confidence without being pushy. Even at night,
the building looks alive. All environmental
aspects were taken into consideration dur
ing the planning phase to ensure sustain
able quality and efficiency. This was
confirmed by the LEED platinum precert
ification, for a “green building”.
Usage: Office, retail and restaurant
ARCHITEcTs: Architekten IPB Pralle + Hübenbecker
Project developer: Bülow AG
Completion: 2013
65
66
Project Development
killesberghöhe
am kochenhof 10-14,
stresemannstrasse 1-7
80 years after the Weißenhofsiedlung was
built, Killesberg has a new, vital hub. A
small city surrounded by green to live and
to work – perfectly accessible by public
transportation. The train ride (U-Bahn) to
downtown takes only five minutes. A team
of internationally renowned architects –
among them David Chipperfield – made
reference to the Bauhaus building tradition,
while at the same time designing for the
future. Killesberghöhe is one of the first
city district developments to receive the
highest honor (gold) for sustainable con
struction from the German Association for
Sustainable Construction (DGNB-Deutsche
Gesellschaft für Nachhaltiges Bauen). The
new center is located in a growing area.
The population in the part of the city is
about 30,000 and is expected to grow to
40,000 during the next few years. There
will be 110 apartments, a shopping center, a
day care center for 120 children, fitness
studios and spa centers as well as restaur
ants – all to ensure the highest quality of
life for residents, employees and visitors.
In addition, there will be a wide variety of
doctors and complementary medical ser
vices such as drug stores, dental labs or
physical therapy.
Usage: Office, retail, service, restaurants and residential
Retail space: 8,900 m2
ARCHITEcTs: Ortner und Ortner
Project Developer: Fürst Developments GmbH
Completion: 2012/2013
Project Development
67
68
Letting
Letting
Letting
With the support of the Colliers global network, the retail team at
Colliers Bräutigam & Krämer is in close contact with many international retail companies and chains planning to enter the German
market. Our letting experience assures national brands, local
heroes and independent concepts fertile ground for targeting various market groups.
Horsch Schuhe
7 for all mankind
s.Oliver
Le Salon Deluxe
NapaPIjri
Dean & David
People who don’t have a standard shoe
size have a hard time finding shoes.
Feet smaller than size 37 or larger than
size 44 are often hard to fit in normal
shoe stores. Schuhaus Georg Horsch
recognized this problem – and solved
with a good feeling for fashion. He
stocks smaller or larger shoes made by
fine Italian designers - because fashion
is not a question of size.
This premium denim label is inseparable
from the place it originated: Los Angeles, city of angels, of glamour and of
progressive fashion statements. The
lifestyle brand was founded at the beginning of the new century and today
stands for anything from casual to high
fashion. The product range of the continuously growing brand includes fashion
for women, men and children, as well as
sportswear, handbags and shoes. Mod
ern classics and visionary fashions are
united in the Stuttgart store also.
It just fits: one of the most prestigious
addresses in the City, Königstrasse 1, is
h o m e to o n e of th e m o st p o p u l a r
German casual wear brands. The flagship store, on 1,250 square meters,
stands for the brand and the target aud
ience. The Rottendorf fashion comp
any’s formula for success: fashion for
everyone, everyday, in every situation.
With 240 of its own stores, 300 stores
with partners, 2,559 shops and 3,281
spaces, this manufacturer is also well
positioned in the rest of Germany and
internationally.
The name of this beauty salon says it
all: deluxe is both technical competence
as well as service and design. The cust
omer can relax with a cool drink in the
light loft environment, while his or her
hair is being spoiled. If a good cut is not
enough, there is plenty more to offer.
Other services provided by this five star
hairdresser include hair diagnosis,
aromatherapy and make up workshops.
This salon is following the industry
trend toward beauty centers.
Napapijri is at home all over the world.
This becomes apparent immediately
when you realize that the company with
the Finnish name (meaning northern
Polar Circle) and Norwegian flag is act
ually from Italy. Originally a manufact
urer of ski clothing, the company has
since become an established brand in
the outdoor lifestyle segment. The 170
square meter flagship store covering
two floors in a prime Stuttgart location
conveys this brand image.
Dean & David – two names, one mis
sion: fresh food without compromise.
The success story of this young comp
any began in Munich in 2007. The business concept is so simple it is ingenious:
healthy and creative fast food for a
nutritionally conscious generation – and
that in a chic environment. The Stuttgart branch speaks clearly: a light and
airy interior, Scandinavian designer
furniture and urban coolness create a
cosmopolitan setting for a healthy
lunch.
EberhardstraSSe 12
StiftstraSSe 5
KönigstraSSe 1
KronenstraSSe 32
KirchstraSSe 14
Calwer StraSSe 60
69
70
Letting
Letting
Bäckerei Katz
Rossmann
Adidas NEO
Maercklin C. F. Braun
Bree
Peak Performance
The top company goal is a promise at
the same time: “we only sell what we
make ourselves”. That’s the family
creed. You can taste the high quality ingredients from local farmers and millers
in the products. Anything else would be
a surprise from a company that has
been making high quality baked goods
since 1899 despite the tough compet
ition today in an industry flooded with
factory-baked goods and factory-made
dough baked in a retail location. Quality
stands its ground – especially when the
recipes are passed down from genera
tion to generation.
Numbers sometimes say more than
words: Rossmann drugstores are now
2,531 in number and are present in six
European countries. 31,000 employees
are there to provide the perfect shopping environment. In Germany there are
1,600 branches alone – tendency rising.
In an average store of 450 square met
ers, the company offers product range
of more than 17,500 articles. That makes
the 1.2 million daily customers very
happy.
These stores are already popular meeting places in India and China: Adidas
NEO has 1,000 stores in Asia. The retailer made its jump to Europe, opening its
first branches in Germany, in early
2012. The Stuttgart store opened in April 2012. Target group: fashion conscious teenagers. Adidas NEO is cool
and relaxed. Instead of running shoes
and sweat suits, you find relaxing street
clothes and hip accessories. Presentation: a playground for digital natives. Interactive mirrors and text message
controlled lighting are all part of the
new-age shopping experience.
For more than 250 years Maercklin C.
F. Braun has sold everything to make
house a home – from good porcelain
to furnishings. The Company’s history
is proof that home is where the heart
is. Maercklin is one of the ten oldest
companies in Stuttgart. Service and
q u a l i t y w e re a l w a y s a m o n g t h e
company’s most important business
principles. Only one thing has
changed: back then the king was customer, today the customer is king.
The secret to the contents of a handbag
is the source of many a legend or myth.
This is only one indication that a handbag is much more than an everyday
helper. It is a status symbol and lifestyle
statement. And perhaps after the dog,
the best friend to man – with a literally
carrying element in our lives. The family
run company Bree, based in Isenhagen,
has made it their business to understand how to perfect beautiful objects
through the unification of material, col
or, function and form – to keep the myth
of the handbag going.
Why doesn’t anyone make the clothes
we want to wear? This is the simple
question that led three avid skiers from
Sweden to create their own brand of ski
clothing in 1986. Their principle: sports
clothing has to be functional, but with
style please! These days other outdoor
sports enthusiasts can also find clothing
at Peak Performance so they can carry
out their favorite hobby in style. The
Stuttgart store, which opened in June
2012, has an extra service delicacy – a
3D scanner to ensure that ski boots
have the perfect fit.
Schulstrasse 17
Postquartier
Königstrasse 3
MarkstraSSe 6-8
Calwer StraSSe 18
LautenschlagerstraSSe 4
71
72
Letting
Letting
Ligne Roset
Constantine JEWELLERY
Friseur Stylecode
BolzstraSSe 6
Postquartier
Conrad Electronic
Detlev Louis
H&M Woman
Ligne Rose international (the only
French manufacturer of designer furniture with its own distribution channel)
is a market leader in modern interior
furnishings. The foundations for their
business concept are production quality
and creativity at all steps in the business cycle – from design to sale. The
company, which was founded in 1860,
works with more than 70 architects and
designers from all over the world. Ligne
Roset is a symbol for an elegant way of
life and beautiful design.
Joy in giving. No matter whether giving
to others or to ourselves. Be it pend
ants, rings, earrings, necklaces, cufflinks or bracelets: Constantine Jewelers
is a synonym for pamper or indulge.
The jeweler from Echterdingen has a
Stuttgart store at a prominent location
on the Marktplatz. The 32 square meter
store is a real jewelry box containing
selected collections as well as unique
pieces. They all are meant to spoil
jewelr y fans and lovers alike with their
quality and style.
Wash, cut, roll. The old service portfolio
from Grandma’s times is not enough for
today’s fashion conscious hair clientele.
Stylecode gives customers what they
want. Whether you want a trendy haircut, make up, clothing or accessories –
the Stuttgart hairdresser has variety.
The whole experience is completed
with drinks, music and interactive
entertainment. The internationally renowned artist EL BOCHO (from Berlin)
designed the walls of the store on Bolzstrasse with street art.
The world of electronics is not always
easy to see through. Customers need a
dependable navigator to find their way
through this ever-changing territory. A
computer is no longer just a computer. It
is a game console, camera, book, magazine and much more. What do I need?
Which computer is the best? Conrad has
long proven to be the leader in the world
of chips and motherboards that can best
get both demanding electronics fans and
careful amateurs to their technological
goal. No wonder that IT fans love the
multimedia shopping paradise on 2,800
square meters.
Detlev Louis GmbH is a company with a
more than 70-year tradition of selling
motorcycle and moped clothing and accessories. The European market leader
serves bikers from all over southern
Germany in their GIGA store on 2,041
square meters. The extensive collection
lures shoppers into staying all day. The
relaxation area invites customers to
mingle and talk shop while a care sta
tion is available for cleaning helmets
and visors. There is even a ladies corner and a communication center.
2,500 stores in 44 countries say it all.
H&M is the undisputed retail king for
price conscious fashionistas and trendsetters. The Swedish company found
its biggest market in Germany and is
expanding fast. There are four stores
on Königstrasse alone – all very busy.
H&M Woman at Königstrasse 3 makes a
feminine statement: a prime location for
a fresh target group specific line of
clothing.
AugustenstraSSe 1
Marktplatz 5
FriedrichstraSSe 10
KönigstraSSe 3
73
74
Colliers
Baden-württemberg
Germany
worldwide
SUCCESS UNLIMITED
Colliers Bräutigam & Krämer is involved far beyond the Stuttgart city
limits. Our project development and letting expertise is in demand
throughout the metropolitan region. As a member of the worldwide
leader Colliers International we can benefit from synergy effects and
the experience of our six independent, closely-knit partner firms in
Germany as well as 522 offices in 62 countries. We can be a valuable
resource and partner for businesses both across Germany and
throughout the world.
76
Colliers Baden-Württemberg
Das ES!
COLLIERS BRÄUTIGAM & KRÄMER
IN BADEN-WÜRTTEMBERG
Berliner StraSSe, Esslingen
Southwestern Germany is one of the wealthiest regions in Germany and in Europe;
Baden-Württemberg is the leader among the German states with above average per
capita income, relatively low unemployment and financial strength. It’s no wonder that the
retail industry in the whole region is flourishing. Another indication of this strength, is the
continuing growth of people working in retail businesses.
Hecht-Carré
Königstrasse, Tuttlingen
All roads lead to the Hecht-Carré. In
this case it is not an exaggeration, the
shopping center is strategically placed
near the central Marktplatz in Tutt
lingen. After a “Sleeping Beauty”
sleep, the location was kissed awake
in 2010 by renovation and refurbishment including the façade and in
creased retail space. The project, run
by Colliers Bräutigam & Krämer, was
successful fast: the new layout was a
big improvement for the retailers. Top
tenants like H&M and Tally Weijl
moved in.
T h e l a r g e s t s h o p p i n g c e n te r i n
Esslingen was built on the former
post office site between downtown
and the main station: Das ES! The
plan from the beginning was to create
a mall in the city center instead of
outside the city limits. Colliers
Bräutigam & Krämer was responsible
for overall project planning, letting the
22,100 square meters of retail and
office space as well as the sale to the
end investor. Neighboring building
sites were consolidated to enable
construction begin. Retail segment
and product selection were analyzed
to achieve the best variety. Both local
businesses and branch concepts were
realized. More than 23 retailers, a
group of doctors and various services
make up an integrated concept that
has changed Bahnhofstrasse to a
prime location.
Usage: Shopping center, office
Total Space: 13,500 m 2
Retail Space: 13,500 m2
ARCHITEcTs: KBK Architekten,
Belz, Kucher, Lutz, Stuttgart
Completion: 2002
Usage: Office, restaurant and retail
ARCHITEcTs: Wöhr Heugenhauser Architekten
Kocherquartier
Completion: 2011
Dietrich-Bonhoeffer-Platz,
Schwäbisch Hall
Am Fischbrunnen /
MarktstraSSe
A former jail site is home to a city
shopping complex that was structur
ally integrated into the historic old
town. The new center has a total of
18,000 square meters of space for retail (11,000 square meters), service,
education and apartments. The exist
ing retailers were further strengthen
ed by the acquision of an additional 22
brands including Douglas Parfümerie,
G err y Web er, Dep ot, Vero M o da ,
Ludwig Görtz, Tom Tailor, Esprit, Telekom, Bonita und Rewe City Markt. The
results speak for themselves; ten percent more visitor traffic after only ten
months.
Plochingen
Lo c ate d in th e dire c t vicinit y of
Hundertwasser’s Rainbow Tower, this
property on Marktstrasse 2 brings
everyday things together. Colliers
Bräutigam & Krämer planned the layout, a second entrance, a retail store
passageway and was also responsible
for letting. Anchor tenant in the retail
space of 1,500 square meters is
Müller Drogeriemarkt. This is revitali
zation with success. The cityscape
and everyday living were enriched
and purchasing power captured.
Usage : Residential, restaurant, retail
Usage: Shopping center, office
Total Space: 5,000 m 2
ARCHITEcTs: Flender & Drobig,
Retail Space: 3,300 m 2
Kraft + Kraft Architekten
ARCHITEcTs: Michelgroup
Completion: 2011
Completion: 2002
77
78
Real Estate Report
Bursen-Galerie
Westarkaden
Berliner Allee, Freiburg
BertoldstraSSe/Kaiserjoseph-strasse, Freiburg
Living and shopping in the same place
– a dream for shopping fans. The city
development Westarkaden combines
apartments and commercial space for
services, restaurants and retail in four
building blocks. A parking garage with
400 free parking spots completes the
concept. Also good for private invest
ors: the mix of residential and retail in
this growing region is an attractive
combination of security and yield.
Colliers Bräutigam & Krämer advised
the project developer Peter Unmüssig
during planning and letting.
The middle high German word “burso”
means cash register or wallet. The
name of the retail store passageway in
the historic “Bursengang” couldn’t be
more fitting. The existing shopping
center bearing the same name had
been unchanged since the 1950s. It
was time for something new. Colliers
Bräutigam & Krämer planned the
space layout for optimum retail use.
The Bursen-Galerie began a promising
new futue wirth an updated façade
an d n ew image. Tenants in clu de
Roland (shoes), Lush and I AM.
Usage: Office, residential, retail
Usage: Shopping Center, office
ARCHITEcTs: Freitag Kaltenbach und Partner
ARCHITEcTs: Horbach Architekten
Project developer: Unmüssig Bauträger-
Completion: 2011
gesellschaft Baden mbH
Completion: 2012
Quartier Unterlinden
kaiser-joseph-straSSe
192
Freiburg
It is a jewel that the Munich architect
Wolfram Wöhr drafted on the location
of one of the first colonial department
stores in the city. The façade interprets original elements: a playful use
of form and movement with the arcades so typical of Freiburg, here gen
erously executed. Colliers Bräutigam
& Krämer advised the client with respect to the layout of the 2,100 square
meters of retail space on four levels.
The result was optimum space productivity with a first-class user mix:
Thalia (Douglas Gruppe) and Promod.
Fahnenbergplatz, Freiburg
The project Unterlinden enabled the
owner, Sparkasse Freiburg, to en
hance the value of downtown Freiburg
and simultaneously close one of the
last gaps in this area. The complex
unites workspace and retail with sophisticated architecture. Colliers
Bräutigam & Krämer helped the client
achieve a retail mix with companies
like Rewe, Alnatura, Das Depot, Max
Menswear und Lisa Moden. In addition
th e re a re res ta ura nts – s u ch a s
Vapiano – and a fitness center. The
shopping center has become a popular
place to be in Freiburg.
Usage: Office, restaurant, retail
Usage: Office, retail
Project developer: Unmüssig
Bauträgergesellschaft Baden mbH
Project developer: Unmüssig Bauträger-
Completion: 2011
gesellschaft Baden mbH
Completion: 2013
79
80
Colliers Germany
Colliers worldwide
COLLIERS Germany
COLLIERS Worldwide
Colliers Germany is a network of five legally independent, regional
real estate consulting leaders united in one brand. Coporate
Solutions, Real Estate Valuation, Property & Asset Management
Hotel Broker and Consulting complete our product palette.
Through the consistent bundling of core competence and teamwork with 120 cooperation partners we are a powerful business
partner ready to serve you all across Germany.
Worldwide, Colliers Bräutigam & Krämer cooperates with independent members - the Colliers International Property Consult
ants. Use the international experience and our local know how to
your advantage. The Colliers network has 12,000 employees in
522 offices in more than 62 countries.
CollierS Berlin CollierS Düsseldorf CollierS Frankfurt Leipziger Platz 7
D - 10117 Berlin
Telefon +49 30 202993-0
www.colliers-berlin.de
Steinstrasse 1 - 3
D - 40212 Düsseldorf
Telefon +49 211 862062-0
www.colliers.tk-immobilien.de
Ulmenstrasse 37 - 39
D - 60325 Frankfurt a. M.
Telefon +49 69 719192-0
www.colliers-sls.de
CollierS Munich Colliers Schauer & Schöll GmbH
CollierS Stuttgart COLLIERS BRÄUTIGAM & KRÄMEr
gmbh
Colliers Corporate
Solutions GmbH
Dachauer Strasse 63
D - 80335 Munich
Telefon +49 89 624294-0
www.colliers-schauer.de
Königstrasse 5
D - 70173 Stuttgart
Telefon +49 711 22733-0
www.colliers-bk.de
Ulmenstrasse 37 - 39
D - 60325 Frankfurt a. M.
Telefon +49 69 719192-60
www.colliers-cs.de
Colliers Hotel GmbH
Colliers MANAGEMENT GMBH
Colliers Valuation GmbH
Leipziger Platz 7
D - 10117 Berlin
Telefon +49 30 202993-50
www.colliers-hotel.de
Pettenkoferstrasse 22
D - 80336 Munich
Telefon +49 89 5449186-0
www.colliers-management.de
Dachauer Strasse 63
D - 80335 Munich
Telefon +49 89 624294-74
www.colliers-valuation.de
Colliers Berlin GmbH
TROMBELLO KÖLBEL
Immobilienconsulting GmbH
Colliers Schön & Lopez Schmitt
Gmbh
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81
82
Contacts
YOUR RETAIL TEAM AT
COLLIERS BRÄUTIGAM & KRÄMER
(l. to r.): Silvia Bunthoff, Michael Bräutigam, Jürgen Track (front), Philipp Nothdurft, Patricia Karwath and Falko Streber.
Legal Disclaimer
Michael BrÄutigam
Dipl.-Betriebswirt (FH)
Managing Director
+49 (0)711 22733-11
michael.braeutigam@colliers.de
Silvia Bunthoff
M.A. Wirtschaftsgeographie
Retail Consultant
+49 (0)711 22733-94
silvia.bunthoff@colliers.de
JÜRGEN TRACK
Immobilienökonom (ebs)
Partner, Project Development/Investment
+49 (0)711 22733-15
juergen.track@colliers.de
PhilipP NOTHDURFT
Diplom-Ingenieur
Retail Consultant
+49 (0)711 22733-26
philipp.nothdurft@colliers.de
FALKO STREBER
Partner, Team Leader Retail
+49 (0)711 22733-23
falko.streber@colliers.de
Publisher
Art Director
Colliers Bräutigam & Krämer GmbH
Thorsten-Alexander Karl
Königstraße 5, 70173 Stuttgart,
www.colliers.de
Graphics
Carolin Lintl, Corinna Sahm,
Concept and Realization
Mitarbeit: Sophie-Theres Müller, Tim Richter
Blocher Blocher View GmbH & Co. KG
PATRICIA KARWATH
Dipl.-Mathematikerin
Partner, Retail Consultant
+49 (0)711 22733-14
patricia.karwath@colliers.de
Herdweg 19, 70174 Stuttgart
Photos
www.blocherblocher.com
Klaus Mellenthin, Marc Weigert, Thomas Pressel,
Michael Bamberger, Michael Weber, Florian Selig,
Editor in Chief
Arne Hartenburg, Matthes Schrof
Angela Kreutz
Renderings
Managing Editor
Aldinger & Wolf Visualisierungen, Bülow AG,
Michael Mirwald
Behnisch Architekten, E. Breuninger GmbH & Co,
Fürst Developments GmbH, wwa Architekten
Editor
All rights reserved. Reproduction, even partial, only with
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Krämer - Real Estate Report Retail 2013“. All information
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Real estate RepoRt Retail 2013

Transcription

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