cism of Advertising. In: Journal of Mar- STU D Y, A,of adv

Transcription

BIBLIOGRAPHY
COMPILED BY F. BERGSMA
University
of Amsterdam
Advertising p. 182 — Advertising research p. 182 — Audience research p. 182 — Censorship p.
183 — Commercial broadcasting p. 183 — Communication theory p. 183 — Content analysis p.
184 — Copyright p. 184 — Editorial methods p. 185 — Effect research p. 186 — Ethics p. 186 —
Film p. 186 - Freedom of information p. 187 — History p. 187 -Journalism research p. 188 —
Labour conditions p. 188 - Legal proceedings p. 188 - Legislation p. 189 - Leisure and
popular culture p. 189 — Libraries, bibliographies, documentation p. 190 - Magazines p. 190 Management p. 190 - Mass behaviour p. 191 - Mass media as means of education p. 191 Newspapers p. 192 - News, flow, agencies p. 192 - Organizations of Journalists p. 193 Pictorial journalism p. 193 - Press councils p. 193 - Pressure on mass media p. 193 Production p. 193 - Public opinion and attitudes p. 193 - Public opinion and attitude-research
p. 193 - Public relations p. 193 - Radio and television p. 194 — Readability research p. 195 —
Readership research p. 195 - Relations between mass media p. 195 - Reporting p. 195 Research methods p. 195 - Research miscellanea p. 196 - Role of
Specials p. 197 — Structure of mass media p. 198.
mass
media p. 196 -
blacks in newspaper ads. In: Journal
of
Adierfising
to
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