your outdoor adventure starts here.

21–23 August 2015
Melbourne Showgrounds
YOUR OUTDOOR ADVENTURE
STARTS HERE.
Find out more: 4x4show.com.au
FRIDAY 21ST TO
SUNDAY 23RD AUGUST
2015
MELBOURNE
SHOWGROUNDS
4x4show.com.au
4X4 AND
OFF ROAD
YOUR
OUTDOOR
ADVENTURE
STARTS
HERE.
GROW YOUR BUSINESS AT MELBOURNE’S
BIGGEST AND ORIGINAL EVENT FOR
4X4, FISHING, BOATING AND OUTDOOR
ENTHUSIASTS.
93.5%
over
of
visitors would buy
and / or recommend
products they have
seen at the show
With a huge range of traders, entertainment,
competitions and hot deals, visitors are inspired,
engaged and motivated to do business with you
Unlock Australia is gathering serious momentum and it’s at the big shows like
the National 4X4 which fetch the seriously big crowds that we get to pass on our
message. I met so many passionate 4wders, fishers, campers and caravanners, so
many outdoors loving people at that last Melbourne show that I can’t wait to do it
all again in Brisbane in March!
– John “Roothy” Rooth
After a fantastic show in Brisbane this year and an even better show in Melbourne,
Opposite Lock has already resigned for both 2015 shows and looks forward to more
great events put on by ETF. We are very excited to have had such success in 2014 and
look forward to backing it up next year.
– Opposite Lock management
at the show.
The Brisbane 4WD show is one of our biggest and most successful shows of the
year. We always get great service by the show organisers and are met with
enthusiastic customers over the weekend.
– Skye Johnson, Terrain Tamer
FRIDAY 21ST TO
SUNDAY 23RD AUGUST
2015
MELBOURNE
SHOWGROUNDS
4x4show.com.au
GROW YOUR BUSINESS
AT MELBOURNE’S BIGGEST
AND ORIGINAL 4WD,
OUTDOOR AND FISHING EXPO
ADVENTURE &
ENTERTAINMENT
THE NATIONAL 4X4 OUTDOORS SHOW AND FISHING & BOATING EXPO IS THE EVENT FOR 4WD,
TOURING, FISHING, BOATING AND OUTDOOR ADVENTURE ENTHUSIASTS.
The show features a vast range of products and services, including:
4X4
FISHING & BOATING
OUTDOORS
• 4x4 vehicles
• new trailer boats
• personal water craft
• 4x4 aftermarket accessories
• tinnies
• dirt bikes
• protection equipment
• pontoon boats
• mountain bikes
• s afety, recovery and
emergency gear
• kayaks
• hunting
• tackle & lures
• diving
• fully-equipped camper trailers
• rods & fishing accessories
• abseiling
• tents, swags, and camping gear
• chains & anchors
• rock climbing
• cooking & BBQ
• wetsuits/clothing
• skydiving
• 4WD tourism destinations
• fishing charters
• ballooning
• tourism
• outdoor adventure
We have had an awesome time in Brisbane and Melbourne for the National 4x4
Outdoors, Fishing and Boating Expo. My team and I really enjoy working with
them. The event is well organised and runs smoothly behind the scenes.
They are open to new ideas for track designs and entertainment for the public.
A great example of this was the introduction of the “4x4 Proving Ground” where
people could test drive new vehicles over rocks, sand, hills and through water,
right there in the city!
The Expo team are always looking at ways to “better” the weekend and I am
already looking forward to next year and what we can bring to the stadium.
– Matt Schubring, MotoSolutions Track design / KTM Freestyle
The show was informative, and me and the kids had a great day looking at all the things that are out
there for our future adventures. Would recommend everyone to go.
– Tania Angiolini, QLD
There is no better way to spend a day (or weekend) with family and friends,
surrounded by gear and events involving all our favourite outdoor activities!
– Christie Santic, QLD
First year at the show and I flew in to central Queensland to attend the show. I loved every minute
I was there. My husband was very surprised at how as there was something for everyone regardless
of their age or gender/interests. I can’t wait until next year. The D-MAX ramp was the greatest
experience, I couldn’t stop laughing and I couldn’t wipe the huge smile off my face. Please make
sure Roothy from 4WD action is there next year. I would love to get a photo with him.
– Zoe Hall, QLD
FRIDAY 21ST TO
SUNDAY 23RD AUGUST
2015
MELBOURNE
SHOWGROUNDS
4x4show.com.au
ENTERTAINMENT
FISHING
& BOATING
SPECIAL ENTERTAINMENT
THE NATIONAL 4X4 OUTDOORS SHOW AND FISHING & BOATING EXPO IS
AN ACTION-PACKED THREE DAYS FULL TO THE BRIM WITH THE LATEST
PRODUCTS, PLUS A HUGE LINE-UP OF SPECIAL ENTERTAINMENT.
94% of visitors rate
National 4X4 Outdoors and
Fishing & Boating Expo
as a fun day out
The Fishing & Boating Expo at National 4x4 Outdoors Show is always one of
the highlights of the year. It’s a great show by a professional organiser, with a
fantastic vibe and lots of retailers doing big business. So if you are in the fishing
and boating game, I’d encourage you to book your stand and join me in my only
Brisbane expo appearance for 2015. It’s going to be a cracker!
– Paul Worsteling, iFish
The Fishing & Boating Expo at the National 4x4 Outdoors Show has always been a great event for Tackle World, and this
year we had one of our best years on record. The Fishing & Boating pavilion was the fullest I have seen in all our years
of association with the show, providing a great atmosphere. This reflected in the volume of people through our stand
and the terrific sales we had this year. Added to that, Paul Worsteling drew record crowds on the all new Tackle World
Fishing Stage, with a range of presentations that were both informative and very entertaining. Many Channel 31 Fishing
and cooking TV personalities joined Paul on stage and the crowds loved it!
TA C K L E W O R L D F I S H I N G S TA G E
W A E C O O U T B A C K S TA G E
Hosted by Paul Worsteling (of TV’s iFish), this stage is
a must-see for all fishing enthusiasts. Both fun and
educational and packed with tips and sensational stories,
our hosts will keep beginners and experienced anglers
alike entertained all day.
The Waeco Outback Stage features a range of
special guests in an entertaining and informative
program of presentations and interviews. Hosted
by Frankie J Holden, this year’s special guests
include John ‘Roothy’ Rooth, Jase Andrews and
Allan Gray to name a few.
I’d urge Queensland retailers to get behind this fantastic show and its team of dedicated event professionals who are
absolutely committed to getting results for their exhibitors. Our team at Tackle World are 100% behind this event in
Melbourne and recommend it for Brisbane if you want to work with a great team to get great results.
– David Kramer, Tackle World Cranbourne
I have industrial experience of over 38 years (and have) attended the 4x4 &
Fishing Show for a number of years. This year it has been the most productive
in terms of sales and customer contact. We also had demos after the show due to
numerous enquiries generated from the quality leads from the 3 day event. I would
be happy to endorse the Brisbane Show to any boating companies. The excellent
staff and the program that they put together on top of the advertising leading up to
the show have created a great and successful event.
– John Stav, JV Marine
FRIDAY 21ST TO
SUNDAY 23RD AUGUST
2015
MELBOURNE
SHOWGROUNDS
4x4show.com.au
HIGHLIGHTS
THE GREAT
OUTDOORS
ACTION ARENA
The Action Arena is one of the
entertainment staples of the
National 4x4 Outdoors Show in
both Melbourne and Brisbane.
In 2015 we are upping the ante
with a host of thrilling and
exciting shows including the FMX
showcase featuring former Crusty
Demon Matt ‘Schuie’ Schubring,
4x4 Time Trail Competition,
Winching Competition and 4x4
Extreme Rides.
Our company has been associated with the National 4x4 Show for many years and
this past 12 months has seen the show grow to be a spectacular event. Never before
have we experienced the volume of enquiries and exposure for our companies, than
from the Melbourne Show just gone. It was epic!
We are very selective about the companies and services we align our brands with
and we are delighted to be a partner with ETF for the National 4x4 Outdoors Show
and Fishing & Boating Expos in Brisbane & Melbourne for 2015 and beyond!
– Peter “Spida”
Everitt The Great Australian Doorstep Travel TV & Radio Shows / XXXX Anglers
Fishing E-Magazine.
4WD PROVING GROUND
A great new addition to 2015, we are pleased to announce
the return of the 4WD Proving Ground. This area will offer
many features including visitors the opportunity to ‘try before
they buy’, demonstrations /training on towing techniques,
off-road education and even training to ensure your next
adventure is limitless! Or if you prefer to sit back and watch
the performers do all the work then Lukey Luke, Australia’s
number 1 professional streetbike stunt rider will be
entertaining visitors showing that the impossible, is possible.
CAMPFIRE COOKING CORNER
Unlock Australia is gatherine serious momentum and it’s at the big shows like
the National 4x4 which fetch the seriously big crowds that we get to pass on our
message. I met so many passionate 4wders, fishers, campers and caravanners, so
many outdoors loving people at the last Melbourne Show that I can’t wait to do it
all again.
Presented by XXXX Anglers
John “Roothy” Rooth, Unlock Australia
Following the success of the 2014 Show, this
unique cooking stage hosted by Spida and
Sheree Everitt will bring the BBQ and campfire
grill to the fore as tools of the most masterful
chefs. Great meals need not be the sole domain
of the professional kitchen, as a range of special
guests inform and delight on our purpose-built
outdoor stage.
We have had an awesome time in Brisbane and Melbourne for the National 4x4
Outdoors, Fishing & Boating Expo. My team and I really enjoy working with them.
The event is well organised and runs smoothly behind the scenes. They are open
to news ideas for track designs and entertainment for the public. A great example
of this was the introduction of the “4WD Proving Ground” where people could test
drive new vehicles over rocks, sand, hills and through water, right here in the
city! The Expo team are always looking at ways to “better” the weekend and I am
already looking forward to next year and what we can bring to the stadium.
Matt Schubring, Motosolutions Track Design / KTM Freestyle
FRIDAY 21ST TO
SUNDAY 23RD AUGUST
2015
MELBOURNE
SHOWGROUNDS
4x4show.com.au
QUICK FACTS
• over 25,000 outdoor enthusiast visitors
• o
ver 93.5% of visitors would buy and/or
recommend products they have seen at the
Expo
• 81% of visitors made purchases at the show
• t he average time spent at the show is 5.8
hours per visit
• 9
4% of exhibitors are pleased with the
management of the show
• 8
0% of exhibitors were satisfied or very
satisfied with the show overall
• 8
3% of exhibitors were satisfied or very
satisfied with the quality of visitors
• 7
7.5% of exhibitors rate the show as more
successful than other shows they exhibit at
• 9
2% of exhibitors said they will rebook for
the next event
VISITOR
DEMOGRAPHICS
88%
• agree the National
4x4 Outdoors, Fishing
& Boating Expo is the
best show of it’s kind in
Melbourne
71% male
• 73% aged 25 – 54 years
• 89% married or in a
• relationship
45%
• are new show
attendees
• average spend at the show
$1,461
• average household income
$102,900 p/a
• 9
1% of visitors were
satisfied or very satisfied
with the show
SHOW PROMOTION
We advertise the
show on an extensive
range of TV,
radio, magazines,
newspapers, websites
and social media
to attract an
established target
audience and bring
new buyer markets to
the event.
WHY CHOOSE THE
NATIONAL 4X4
OUTDOORS SHOW
& FISHING AND
BOATING EXPO?
• T
he show is a proven and successful event that
attracts strong visitor numbers from a loyal and
established following and drives sales for our
exhibitors
• O
ur venue is known by all Victorians as a leading
exhibition venue and the home of the Royal
Melbourne Show
• O
ur established venue provides more than 3900
dedicated parking spaces in addition to free rail
from Spencer Street Station. We also provide
convenient parcel pick up locations for on-site
purchases
• T
he show continues to gain the ongoing and
exclusive support of the major celebrities and
adventurers from the fishing, boating and outdoor
industries, including Paul Worsteling of iFish,
John ‘Roothy’ Rooth of Unlock Australia, Peter
‘Spida’ Everitt of XXXX Anglers, Jase Andrews of
All 4 Adventure and Rick O’Brien of the Offroad
Adventure Show plus many more
• W
e will continue to promote the event through an
aggressive advertising campaign on mainstream
television, press, radio, magazines and social
media as well as communicating regularly with
our loyal and dedicated show visitors. Our 4 month
visitor campaign will begin in May 2015
• N
ational 4x4 Outdoors Show offers a professional
PR campaign providing over a million dollars
in additional mainstream media coverage on
commercial radio and on television programs
such as The Project, Today and Channel 9 News
• O
ur industry Award winning team, will continue
to lead innovation in entertainment and visitor
value-adds. Following on from the success of
Melbourne in 2014, we will develop our new 4WD
Proving Ground, fishing clinics, Campfire Cooking
Corner, live music, in addition to our ever popular
Action Arena and established Fishing and Outback
Stages
• T
he Show is delivered by an experienced team of
sales, marketing and event professionals focused
on driving visitors to your stand and getting your
cash registers to ring
• N
ational 4x4 Outdoors Show Fishing & Boating
Expo is backed by strong results, track record,
audience awareness and not empty promises of
what might be
We invite you to join the list of companies who have already chosen to invest their marketing budget in
the experience and longevity of the National 4x4 Outdoors Show & Fishing and Boating Expo:
Opposite Lock
Werribee Automotive Group
Techniice
Oztent
4WD Supacentre
Ironman
Flexiglass
Fisheries Victoria
Aussie Disposals
TJM Peninsula
Isuzu
Regal Marine
MSA 4x4
Marine Tech
Michelin
Terrain Tamer
Award RV
Darche
Powerful 4x4
Track Trailer
Patriot Campers
Miners Den
Motorsport Marine
GIC Campers
CUB Campers
Conqueror
And more.....
RATES
4x4 & Outdoor
Shell Scheme
Space Only (Indoor)
Space Only (Outdoor)
Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands
include the following;
Exhibition floor space, Black
Corinthian walls, carpet, 2 x
spotlights per 9sqm, single
phase power outlet and stand
fascia with company name.
Space Only Stands include the Space Only Stands include
Space Only Stands include
raw floor space. Some space
the raw floor space. Concrete the raw floor space. Grassed
only stands have compulsory
hard floor
area (No Pegging)
additional cost for adjoining
walls ($32.00 per linear
meter) and carpet ($11.00 per
square meter).
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
0 – 10m²
$204.00
1 – 29m²
$128.00
1 - 290m²
$94.00
50 – 100m²
$45.00
11 - 20m²
$192.00
30 - 59m²
$116.00
30 - 59m²
$81.00
101 - 200m²
$40.00
21 - 30m²
$181.00
60 – 99m²
$104.00
60 – 99m²
$74.00
200m +
$35.00
31 plus m²
$170.00
100 – 199m²
$89.00
100 – 199m²
$63.00
200 – 399m²
$83.00
200 – 399m²
$56.00
Fishing & Boating
Shell Scheme
Space Only (Indoor)
Space Only (Outdoor)
Grand Boulevard (Outdoor)
Indoor Shell Scheme Stands
include the following;
Exhibition floor space, Black
Corinthian walls, carpet, 2 x
spotlights per 9sqm, single
phase power outlet and stand
fascia with company name.
Space Only Stands include the Space Only Stands include
raw floor space. Some space
the raw floor space. Concrete
only stands have compulsory
hard floor
additional cost for adjoining
walls ($32.00 per linear
meter) and carpet ($11.00 per
square meter).
Space Only Stands include the
raw floor space. Grassed area
(No Pegging)
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
Stand Size:
Price / m²:
0 – 20m²
$170.00
0 – 50m²
$90.00
0 – 50m²
$80.00
50 – 100m²
$45.00
21 - 36m²
$155.00
51 - 140m²
$80.00
51 - 140m²
$70.00
101 - 200m²
$40.00
37 plus m²
$145.00
141 – 200m²
$75.00
141 – 200m²
$65.00
200m +
$35.00
201+ m²
$70.00
201+ m²
$60.00
CONTACT US AND BOOK
YOUR STAND TODAY
SPONSORSHIPS
Paul Mathers, Event Director
03 9321 6760 / 0409 812 347
pmathers@etf.com.au
EXHIBITOR SALES
Gusto Simandjuntak, Sales Manager
03 9321 6757 / 0438 655 540
gusto@etf.com.au
Ben Morrison, Sales Executive
03 9321 6753 / 0401 493 414
bmorrison@etf.com.au
Sara Dollan, Sales Executive
03 9321 6756 / 0432 058 319
sdollan@etf.com.au
FRIDAY 21ST TO SUNDAY 23RD AUGUST 2015
MELBOURNE SHOWGROUNDS 4x4show.com.au
facebook.com/4x4show