Commitment to progress is our tradition

Commitment to progress is our tradition

75 years
F E N D T D I E S E L R O S S – A N N I V E R S A RY
Commitment to progress
is our tradition
1
B EST PERSPECTIVES FOR THE FUTURE
OF THE D IESELROSS SUCCESSORS
Dear Readers,
With a great deal of courage and technical talent, Johann Georg Fendt and his son, Hermann,
set to work in the middle of the world economic
crisis. Their new idea was to build a small tractor
for farmers in
the Allgäu.
After an orientation phase
of about two
years, mostly
with the petrolManaging Directors of AGCO-Fendt (from right): powered grass
Hermann Merschroth (spokesman), Dr. Heribert
mower, they
Reiter, Berthold Lautenbacher, Peter J. Paffen,
were ready in
Michael Gschwender
1930. The first diesel-powered Fendt small tractor was delivered to the progressive farmer, Peter
Guggemoos, from Burk near Seeg in the Allgäu.
In the same year, the second Fendt with a diesel
engine went to Franz Sailer, a farmer and brewery owner from Marktoberdorf. He named his
new tractor “Dieselross” (Diesel Horse). That
was the birth of a new brand: the Fendt Dieselross. With a great deal of diligence, creative ideas
and very close contact to customers, the Dieselross became a popular and reliable working machine with clever technical solutions. In 1935, the
cornerstone for the first large growth spurt was
laid down, namely the cooperation with the Bayerische Warenvermittlung (today BayWa) as
Fendt distributor for Bavaria. This allowed the
first large manufacturing halls to be planned and
built, which were then put into operation in 1937.
The Fendt Dieselross F 18 and F 22 models won
over many farmers in Bavaria.
A rapid boom to an annual production of around
1,000 Fendt Dieselross by the end of the 30ʼs was
followed by a dramatic decline in production and
demand caused by the war.
2
In the 50ʼs, there was a second growth explosion fuelled by the Wirtschaftswunder, the German economic miracle, along with a steep rise in
demand for tractors and agricultural equipment
through the mechanization of farming.
In the final analysis, the rise
of the company was only
possible because the three
Fendt brothers developed
great entrepreneurial personalities. Dr. Hermann Fendt
was the creative mastermind,
visionary and contributor of
ideas for product development.
Xaver Fendt was more the pragmatist, a practical person, who, as co-owner of the company and
responsible for production and product quality,
contributed much to the good reputation of Fendt
tractors.
Paul Fendt was the youngest of the three brothers. He was responsible for setting up and expanding the domestic and foreign sales organization and contributed much to the successful
integration of the Fendt brand in the European
market.
The good reputation and the fascination of the
Fendt brand have developed continuously over
the past 75 years. Today Fendt is highly renowned
in Europe – and beyond. We trace this back to the
unique company structure at Fendt. Our employees are extremely dedicated and motivated,
with an especially high willingness to perform and
the aspiration to be the best in all corporate areas.
Countless pioneer achievements and high national and international awards line the path of
the Fendt company and brand.
The Fendt brothers made a strategically important decision in the 50ʼs, when they set up their
own facilities for developing and manufacturing
A Word about the Anniversary
transmissions. This allowed Fendt to keep
up-to-date and manage costs, putting it ahead
of the competition in critical points.
For example, the Vario transmission, which was
developed completely in-house, was a quantum
leap in transmission technology and a breakthrough innovation in the tractor industry.
In January 1997, the Fendt company and brand
became part of the third largest agricultural equipment company, the AGCO Corporation, headquartered in Georgia, USA.
From todayʼs standpoint, the acquisition was
the best thing that could have happened to the
Fendt brand, its subsidiaries as well as its entire
workforce. It was a start into a new era of
growth.
Fendt is recognized as the successful premium
brand within the AGCO Corporation, with top
values for investments in the past eight years.
Through an excellent market position in Germany, we were able to increase export unit sales
considerably with the support of AGCO. Together
with AGCO, we were also able to expand our
product line to include harvesting equipment for
the first time.
All of us at Fendt will continue to work hard to
offer modern and effective products for the benefit of potential customer clientele worldwide.
It is our firm belief that together with AGCO
and our unique and growing Fendt culture, what
we call „Fendt Spirit“, we will be able to shape
the future successfully at all our locations. Thatʼs
what we stand for at Fendt, and we are certain
that the best still lies ahead of us.
3
Linnavuori
Suolathi,
Finland
Randers, Denmark
Coventry, England
Beauvais, France
Ennery, France
Bäumenheim
Marktoberdorf
Headquarter
Duluth, Georgia
Jackson,
Minnesota
Hesston,
Kansas
Querétaro, Mexico
AGCO locations
Santa Rosa,
Brazil
Canoas,
Brazil
F ENDT – THE BEST HORSE IN THE AGCO STABLE
The development and production of tractors is
the unquestionable core business of the AGCO
Group. An important component of our
multi-brand strategy is the clear positioning and perceptible differentiation
of our products. We have grown rapidly
through many major acquisitions within
a few years. Today we are a Fortune 500
company, with almost 16,000 employees and net sales of $ 5.3 billion. We are
taken seriously by our customers, our
Martin Richenhagen distributors and dealers all over the
CEO-AGCO
world and the competition as well.
AGCO differs from most of its competitors in that it respects the tradition and history
of the acquired companies as well as the great
loyalty of its farmers and dealers. This philosophy
is clearly expressed in our set of values towards
employees and business partners.
Our vision is to offer “high-tech solutions for
professional farmers feeding the world.”
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AGCO clearly places its focus on agricultural
equipment and believes in the growing significance of agriculture.
Our top brand FENDT stands for quality products and technological leadership. To ensure that
this remains so in the future, AGCO has been
investing heavily in the areas of research and
development, manufacturing and logistics. The
Dieselross is the best horse in the stable and
therefore requires special grooming and care.
FENDT customers are true professionals, who,
with their knowledge and honest, critical feedback, help us stay a nose ahead of the competition. New technologies developed at FENDT
later help to improve the other brands of the
AGCO family. It is very important that we always
continue to develop new solutions at FENDT,
ones that will help our customers increase their
efficiency and productivity, and then bring them
onto the market. The intelligent professional
naturally calculates his investment in top techno-
Has always been “ Top of the World”
logy precisely,
according to economic principles,
over the entire operating life of the tractor.
FENDT is undisputedly, and by a large margin,
the global market leader for innovation, technology and quality, and AGCOʼs most important
brand. In the future, FENDT will play an increasingly important role on the many markets of the
world. Top quality products from Germany are
high in demand everywhere where professional
farming is taken seriously. FENDT is the AGCO
think tank. FENDT employees work all over the
world for AGCO and cannot be replaced in their
key functions. Because of their special qualifications and first-class training, FENDT employees
are in demand everywhere at AGCO. In rounding
off its product range in the area of harvesting
equipment, FENDT engineers have actively taken
up the reins. In the future not only tractors, but
also harvesting machines, will be leaving the
Fendt assembly line with the accustomed Fendt
quality and technology, headed from Bavaria to
progressive farmers all over the world!
Built on tradition, rooted in agricultural
surroundings, networked globally – Fendt is wellequipped for profitable growth and a classic
example of successful brand management in
Germany.
5
Where everything began
M ARKTOBERDORF IN THE A LLGÄU –
Marktoberdorf, which today has a population
of 19,000, was founded as Oberdorf by Franconians in the 8th century, and a royal court belonging
to the County of Keltenstein was founded. In
1299 Oberdorf belonged to the Diocese of Augsburg. In 1453 it was elevated to the status of a
market town with its own jurisdiction. Prince
bishop Clemens Wenzeslaus was especially committed to the rapid development of the market
town. He brought about greater economic freedom, ensured protection for trade, and founded
the elementary school system in Marktoberdorf.
In 1870, after lengthy negotiations, Marktoberdorf was finally connected to the railway network. Marktoberdorf changed from a town with a
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purely farming-oriented structure to one favouring progress-oriented technical companies and
the growing industry.
Marktoberdorf had a population of around
2,800 at the end of World War II, but the population rose sharply afterwards – last but not least
through the strong influx of new citizens from the
eastern regions, who found work at Fendt. In
1953 Marktoberdorf was elevated to the status of
a city, once again mainly through Fendt.
THE CRADLE OF THE
F ENDTS
The technical tradition of the Fendt
family goes back to the beginning of
the 17th century. In 1635 the locksmith and church clock builder
Sylvester Fendt settled in Oberdorf
at the age of 34 and founded the
Oberdorf Fendt family line. The family
branched out over the centuries, but most remained connected with the metal working trade.
The manufacturing of church clocks was carried out over several generations. In the middle
of the 18th century, machines for manufacturing lead came were added, which the Fendt
family produced over several generations and
also exported worldwide.
In 1898 Johann-Georg
Fendt took over his father
Franz Xaver Fendtʼs business, which at that time included the trade and a small
farm, as specialist for church
clocks and machines for
manufacturing lead came. He
quickly recognized that the best
times for church building were over
and began to trade with agricultural
machinery and implements along with
doing servicing and repair work.
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From Smith to Ideasmith
F IRST SUCCESSES ON THE MARKET
In the 20ʼs, there was an increased demand for
mechanization in farming.
This did not remain hidden to the Fendt family,
who ran a workshop for agricultural equipment at
that time. On the contrary, the idea of coupling a
petrol engine with a self-propelled machine – a
grass mower, which Hermann Fendt built with
his father, Johann Georg – was born. The grass
mower developed continually, but it soon became
apparent that the petrol engine was too expensive
and too weak.
So in 1929, they began to design a small tractor
featuring a diesel engine, ZF transmission and
Sachs clutch. The first tractor was delivered at
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the beginning of 1930. Initially, finding a name
for it posed to be difficult. The decisive spark
came from a customer, who bought the second
small tractor, the brewery owner, Franz Sailer. He
named his tractor “Dieselross” (Diesel Horse).
In the first years, only a few Dieselross were built.
The individual machines were not identical in construction and their production was shaped by customer demands. Suggestions for improvement,
which were then realized, were the order of the day.
In 1936, Fendt had 23 employees and production increased to 233 tractors. These continued to
grow until 1941, when bureaucracy and wartime
economics started to impose restrictions.
In the middle of 1942, the decision was made to
cease manufacturing agricultural tractors with
engines run by liquid fuels. The Dieselross F 18
and F 22 models were taken out of the product
line and the production of a woodgas tractor was
started. A total of 1,497 woodgas tractors were
manufactured at Fendt in Marktoberdorf.
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Into the Post-War Era with New Energy
A STEEP CLIMB
IN THE 50ʼ S
While production was still dominated by
woodgas tractors in 1946, Fendt immediately
started converting from woodgas to diesel production. Fendt also relied on the Dieselross F 22 V,
which was similar to the pre-war model F 22.
In 1948 the DLG (German Agricultural Association) organized an agricultural exhibition once
again, which aroused great interest in the public.
This allowed Fendt to increase production 8-fold
in the following year, up to 2,001 tractors with
101 employees. The 10,000th Fendt Dieselross
was manufactured in 1950.
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The steep upward trend continued in the following years and Hermann Fendt was prompted
to press ahead with his developments. In 1953,
together with Hermann Hildebrand, he developed
the future “Fendt One-Man System”. The prototype of the F 12 GT was finished in the same year.
After five years of experimentation and two years
of series production, the tool carrier was wellestablished on the market. And the system vehicle
concept from Fendt remained for many years.
In the mid 50ʼs, the tractor market experienced
a slump and the ranking order of the tractor
manufacturers was mixed up. Although Fendt
also had to take losses in sales, it still belonged to
the winners and ranked third in the registration
statistics for the first time. In 1958 a sales increase
of 447 units to 7,375 tractors was recorded in
Marktoberdorf. The Fendt product line comprised
23 models and a 40-HP tractor was being
developed aggressively. A sleek bonnet and integrated spotlights marked the transition of the
Dieselross to the modern Fendt “ff” series.
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The Dieselross becomes Fix, Farmer, Favorit
P ROGRESS IS A TRADITION
Fendt “ff” ranges stand for “das Feinste vom
Feinsten” – the best of the best. The new 40-HP
tractor was named Favorit. At the same time, the
new small tractors, Fendt Fix and Farmer, were
introduced as mid-sized model ranges. Fendt
managed to overhaul its complete product line,
on the inside and outside, within just one year.
Market success didnʼt wait long, especially since
Fendt was now represented all over West Germany with 908 sales agencies.
The motto for success now got a slogan, which
has now been used for decades – “Leaders drive
Fendt”. And in 1961 a very special Fendt was
built, a Farmer 2 – the 100,000th Fendt.
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The innovative power and ideas of Hermann
Fendt and his development engineers certainly
were the key to success. And without these, the
company might not have mastered all of the
recurring crises. In the mid 60ʼs, the Farmer 3S
was built, which was the first tractor with an oilhydraulic clutch. The “turboclutch”, which permitted stepless starting and stopping under load,
became a Fendt trademark. At the end of the 60ʼs
the 100-HP threshold was passed for the first time
and the first tool carrier with underfloor engine
was introduced.
In 1978, the Fendt Research and Development
Centre was inaugurated under the slogan “Fendt
researches for the future”. Testing rigs were
installed, in a quality that was never before available in Germany; it was now possible for Fendt
engineers to put all components to the acid test.
This was the basis that made numerous developments possible over the course of years,
and eventually the Vario transmission.
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Technical Innovations – a Guarantee for Success
M ARKET LEADERSHIP AMID TURBULENCES
The 80ʼs were a continuous roller coaster ride.
In 1980, the industry experienced a market decline
of around 18.2 percent and about the same for exports. All hopes were pinned on the Farmer 300 LS
tractors, which were just ready to go into series
production. But this tractor, as well as the new
flagship, Favorit 622 LSA, had a hesitant start. A
year later, the situation relaxed a little and 12,419
units were sold. The growth, however, was concentrated on exports which had a 44-percent share
of total sales. In 1984, the tractor manufacturers
were struck by another dramatic decline in the
market. With losses in sales of 31.8 percent, Fendt
was hit less than the others.
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1985 Fendt launched the 360 and 380 GTA at
the Frankfurt Trade Fair, which were marketed as
the “all-round vision” concept. Its electronic
wheel slip control was also a world first. The
sales figures recovered a little and allowed Fendt
to take the leading position on the market for the
first time in company history. This lead was maintained in the following years, but it remained a
constant up and down.
At the beginning of the 90ʼs things got particularly tough. The reforms in EUʼs agricultural politics unsettled the European farmers. At the same
time the new markets rising in the new Bundesländer were not able to compensate. Solutions
were to be sought after in Marktoberdorf.
A sensational bang at the 1993 ZLF exhibition
in Munich was necessary. The Fendt employees
went all out and worked until exhaustion. Then
not just one new product, but three complete model ranges were launched there: the Farmer 300
and the Favorit 500 and 800. A trade journal
commented, “Fendt is starting to hit back.” The
Favorit 500 and 800 were equipped with a new
4-speed powershift transmission. Their front axle
suspension, which allowed standard tractors to
attain a top speed of 50 km/h for the first time,
was also a world first for tractors.
The sensational bang was a true success. Interest in Fendt was revived and a year later, the
Fendt Field Day was established together with
the Saatenunion. Fendt brought out no less than
47 tractors and attracted 15,000 farmers. The
market leadership returned to the Allgäu and all
signs pointed towards growth for Fendt. Net sales
increased by 4 percent to a record high of 900
million DM and 2,945 employees were listed on
the payroll.
For the Agritechnica 1995, Fendt registered an
innovation that would revolutionise the industry:
the Favorit 926 with stepless drive technology.
It heralded in the successful “Vario” era at Fendt.
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Successful Tractor Histor y, written by Fendt
19 30
19 3 2
With the Dieselross, the first European 6 HP
small tractor, featuring mower and mounted
plough, Fendt entered into a period of growth.
9-HP Dieselross with solid rubber tyres
and sprung front axle.
19 37
The Dieselross F 18 (16 HP) was equipped
with a travel-independent powershift PTO.
19 3 8
The shape of the Dieselross
F 22 (22 HP), featuring
a radiator and upright
engine, created a sensation
with farmers.
19 3 8
A shortage of diesel oil and the ban on the
use of diesel tractors led to the development
of the 25-HP woodgas tractor.
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194 9
Monthly production
of 20 Dieselross F 18
(18 HP).
19 5 2
Introduction of the 12-HP
Dieselross F 12 L, which
went into large-scale production in 1953.
19 5 3
Introduction of the 12-HP Fendt Tool Carrier
with 4 mounting positions. In 1959, Fendt
received the highest award of the German
Agricultural Association for its ingenious
one-man system.
19 5 8
The Favorit 1, trend-setting in
appearance and technology,
for example the 40-HP engine
and the multi-speed closeratio gearbox.
19 6 2
The first self-propelled beet harvester, based
on the Fendt GT one-man system, received the
highest award
of the German
Agricultural
Association.
19 6 8
Farmer 3 S (48 HP) with fluid flywheel
(Turbomatic) – trend-setting technology.
1971
The universal loader and
haulage vehicle Agrobil
S – another agricultural
innovation from Fendt.
197 5
Specialty tractors for wine, hops and fruitgrowing (42, 50 and 65 HP).
1976
The Favorit LS series with comfort cab,
six-cylinder engines (85 to 150 HP) and
electro-hydraulic
lifting gear set new
standards for highhorsepower tractors.
19 94
The Favorit 500 C series (95 to 140 HP) incorporates
successful features such as a top speed of 50 km/h,
suspension and turboshift in the mid-sized class.
19 9 5
The trend-setting
system vehicle Xylon
(110 to 140 HP) is
launched.
197 9
Ahead of its time:
the high-horsepower
generation in the
over-200 HP class,
Favorit 622 LS
(211 HP) and 626 LS
(252 HP).
19 9 5
19 8 0
The Farmer 300 series from 50 to 86 HP set a new
tractor trend: 40 km/h, four wheel braking system,
turbomatic and
rubber-supported
comfort cab set new
standards.
Milestone: Vario 926,
the worldʼs first highhorsepower tractor
with the stepless Fendt
Vario transmission
(Agritechnica).
Introduction of the new Vario 700 series
(140 and 160 HP). Its innovative operating
system, the Fendt Variotronic, receives
international awards.
19 84
“Better vision – better work”, that is the motto
that Fendt used when designing the 380 GTA, the
original all-round vision tractor. Its secret lies in
its ingenious design
concept featuring an
underfloor engine.
19 87
High-tech with compact dimensions distinguishes the 200 series, ranging from 40 to
75 HP.
Available as standard
or specialty tractor
for wine and fruitgrowing.
19 9 3
Trailblazing: The 800 series high-horsepower
tractors are the first high-horsepower tractors in
the world with turboshift, hydropneumatic suspension for the cab and front axle and a top speed of
50 km/h. The most
powerful machine in
this range: 824 Vario
with 230 HP
19 9 8
19 9 9
With the slogan “Vario 2000”, Fendt presents
a complete Vario line with 22 models from
86 to 270 HP.
Farmer 400 Vario from 86 to 110 HP
Farmer 700 Vario from 115 to 160 HP
Farmer 900 Vario from 180 to 270 HP
2 0 01
300 C from 75 to 100 HP
412 Vario with 120 HP
2002
Farmer 200 V/P from 65 to 94 HP
800 Vario TMS from 168 to 195 HP
900 Vario TMS from 198 to 310 HP
Fendt C-series combine
Fendt round balers
Fendt square balers
2004
A world first: Fendt is the first manufacturer
to present front axle suspension with levelling
control for narrow track tractors.
GPS- supported steering system, Auto-Guide,
for the Vario 700, 800 and 900 Vario TMS
ranges.
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Tractors made in Germany
L OCATION G ERMANY – YESTERDAY , TODAY , TOMORROW
Fendt manufacturing facilities for tractors –
this is where new ideas, know-how and commitment make a difference.
Marktoberdorf is the centre of the tractor business. The Bäumenheim plant manufactures the
Fendt comfort cab and body parts.
Around 2,650 employees work to provide
leading edge technology.
In the Fendt plants, teamwork is practiced on
all levels. This includes cooperation on all levels
of business, just as much as jointly organized
activities between the manufacturing facilities for
the supply of components.
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The shared objective is to make leading edge
technology available to our customers through
tractors and vehicles “made by Fendt”.
The plant in Marktoberdorf has a workforce of
some 1,900 employees. The works are 25 ha in
size, 6.1 ha of which are built on.
All tractors from 65 to 310 HP are developed,
manufactured and marketed here.
Manufacturing transmissions and final assembly are the core areas of production at the Marktoberdorf site. Now, in addition to transmissions
for the Fendt Vario tractors, around 3,000 stepless
transmissions are manufactured annually for the
other brands of the AGCO Group.
The Bäumenheim plant has around 700 employees. Tractor body parts such as the cab, bonnet,
and sheet metal parts are manufactured here and
then delivered to the Marktoberdorf plant for final
assembly, on time and in the correct quantities.
The Fendt Fördertechnik GmbH, located in
Kempten, is the general importer for Nissan fork
lifts in Germany and responsible for sales and
servicing.
Fendt combines are manufactured in the
European AGCO combine factory in Randers/
Denmark. Fendt square balers are manufactured
in the AGCO manufacturing facility in Hesston/Kansas and the Fendt round
balers are manufactured in
Russi/Italy. These are further
symbols for the dynamic
power of the Fendt brand.
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Development is our Expertise
T ECHNICAL INNOVATIONS IN RECORD TIME
Time moves faster for Fendt engineers. Starting
from the very first ideas for a new Fendt innovation to series production, they are driven by tight
deadlines, endless testing and the will to perfection. The reason – we want to be the standard to
which our competitors are measured. With our
innovative, intelligent Vario controls and stepless
drive technology, we are the pioneers in the
industry. And, because this is to remain that way,
AGCO is constantly improving conditions for
research and development. Only in this way can
we take on future challenges.
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Pioneering technology has accompanied the
rise of Fendt for more than 70 years now.
In 1930, the first Dieselross impressively
featured separate driving and mowing drives.
Over the years, developments such as the Fendt
control hydraulics, turboclutch, 50 km/h top
speed, cab and front axle suspension, to name just
a few of the most important ones, were introduced
and all caused a sensation. The most important
development to this day is the revolutionary stepless Vario technology, which was introduced in
1995. Fendt Vario tractors are characterized by
maximum operating comfort provided by the
Variotronic, which features ingenious joystick
control and the Varioterminal.
As a result of the changes that agriculture has
undergone in the past years, it soon became apparent that driver comfort had become an economic factor. That is why at Fendt, we have turned
our attention to this aspect. The Vario technology
has been updated in the latest model ranges, and
the intelligent Tractor Management System
VarioTMS, which automatically adjusts engine
speed and transmission ratio to adapt to the prevailing conditions, has been integrated. The Headland Management System VariotronicTI, makes
complex operating procedures childʼs play.
In the state-of-the-art research
and development centre in Marktoberdorf, around 200 highlyqualified engineers are working
for the technological lead edge
of Fendt products.
From design to final assembly, Fendt employs state-ofthe-art computer systems and
the close interleaving of computer-aided design (CAD) and
computer-aided manufacturing (CAM).
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From Purgatory to Quality
T OUGH TESTS BENEFIT OUR CUSTOMERS
Fendt tractors are subjected to the most stringent tests totalling thousands of hours, in conditions so severe as to be seldom experienced in the
field. It is a long way from the original design
idea to series production.
Selected trial operations all over the world are
followed by further modifications and improvements. What does all this have to do with quality?
The answer is simple: the more thorough our
tests, the better the Fendt tractor working on your
farm. That assures that you can count on Fendt
long-life quality to ensure profits for your business now and in the future as well.
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One of the most important assemblies of a tractor is its transmission. Our test rigs can simulate
all tractor operating conditions. Within a short
amount of time, the computers produce infallible
test reports on the specific features of a new transmission design – Vario transmissions are put to
the acid test here. In day and night operation,
these test rigs record all essential test data and
can simulate all loads that occur in the field.
Q UALITY AND ENVIRONMENTAL MANAGEMENT
Top quality and long-lasting value have characterized the excellent reputation of Fendt tractors
at home and abroad over the past decades. This
doesnʼt just happen by itself. AGCO Fendt has
always applied the latest management methods
throughout the entire company.
In 1995, the Southern German TÜV awarded
Fendt certification according to ISO 9001 for its
integrated Fendt Quality Management System.
The ISO 9001 is now considered to be the most
successful quality management system worldwide.
Through our direct contact with nature and
farming, we have always kept an eye on our
responsibility to the environment when making
corporate decisions. In March 2000, the Southern
German TÜV awarded AGCO / Fendt environmental certification according to ISO 14001. That
is the international recognition for Fendtʼs environmental management. Auditing is carried out at
the manufacturing facilities in Marktoberdorf and
Bäumenheim at regular intervals.
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Modern Manufacturing Facilities
M ANUFACTURING WITH EXPERIENCE AND PRECISION
Transmission manufacturing and assembly are
the most important core competencies of Fendt.
Our objective is to offer Fendt customers technologically leading products of high quality that
speak for themselves through their performance,
long service life and overall economy. The utilization of the latest in manufacturing technology
and an order-related production system, together
with award-winning Fendt quality management,
ensures a high level of quality for our products.
The AGCO/Fendt plants in Germany are among
the most modern manufacturing facilities in the
tractor industry.
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All tractors and municipal vehicles are custom
assembled according to individual customer
specifications. Experts call this order-related
production, because an actual order exists for
every Fendt tractor on the assembly line.
Fendt quality can only be manufactured with
the most modern manufacturing technology. To
manufacture the technologically sophisticated
Vario transmission, several highly flexible computer-controlled machining centres, which work
around the clock, have been put into operation
over the past years. Flexible, state-of-the art
machining centres are a prerequisite for economi-
cal high-quality production. Using these machining centres, transmission parts, for example,
requiring up to 100 milling and drilling operations can be completed with the component held
in just one fixture.
Manufacturing and assembling Fendt tractors is
organised according to the just-in-time principle.
Several thousand parts and components are delivered to the assembly line in Marktoberdorf just in
time for the production of up to 64 Fendt tractors
per day – some just a few hours before they are
built in. This holds true for the production in both
of our manufacturing facilities as well as for our
more than 400 parts suppliers throughout Germany, Europe and the world.
The production area for manufacturing Vario drive units, the heart of
the Vario transmission, in the main
plant in Marktoberdorf has been
expanded by 4,000 m2. Fendt is
now prepared to take on all future
challenges in transmission design.
25
Together we are Strong
F ENDT EMPLOYEES – THE KEY TO SUCCESS
It is people who make a company what it is.
The team of employees at Fendt is the driving
force behind the success of the Fendt brand.
Currently the workforce at the Fendt manufacturing facilities totals around 2,650 employees.
The success of the Fendt brand – from its humble
beginnings in the 30ʼs to being market leader for
the first time in 1985 and then becoming the hightech brand within the AGCO Corporation – is
inseparable from the hard work and dedication of
its employees.
High quality, top technology and first-class
service require a highly-skilled and motivated
26
workforce in all areas and departments. Commitment, competence and communication are the
keywords.
At Fendt, the latest manufacturing technology
is ideally complemented with the principle of
teamwork. Motivated employees act independently within efficient groups. Every team member
is personally responsible for his field of activity
and, using his specific know-how, contributes
with suggestions for improvement.
T RAINING – AN INVESTMENT IN THE FUTURE
Training allows quality and productivity to
grow almost continuously. In-house and out-ofhouse training programmes make this possible.
Lean corporate structures with flat hierarchies
allow fast and flexible decision-making.
An indicator for the motivation and commitment of Fendt employees is the number of suggestions they make for improvement. At Fendt,
they have been at a high level for many years, and
along with them, quality and productivity.
Trainees are offered many opportunities in business as well as technical careers. An innovative
high-tech company can offer young people inter-
esting jobs, high-quality training and good perspectives for the future. Thereʼs no better start
into the future.
2319
325
2365 2
1614
1658
1644
2398 2389
1691
2529
1677
1861
1870
1791
73 8
707
2600
2581
720
730
712
2004
2003
002
2
1
200
2000
1999
998
1
1997
705
707
681
27
Everything from one Hand
F ENDT PRODUCT LINE 2005
The Fendt tractor line-up, which includes seven
different series and over 40 model variations, is
comprehensive and versatile.
The Fendt harvesting equipment line comprises
three combine series, featuring innovative technical highlights, as well as several round and square
balers.
400 Vario
from 95 to 128 HP
(from 70 to 94 kW)
700 Vario
from 125 to 175 HP
(from 93 to 129 kW)
800 Vario TMS
from 168 to 195 HP
(from 124 to 144 kW)
900 Vario TMS
from 198 to 310 HP
(from 146 to 228 kW)
All details on power output are maximum power output according to ECE R24
28
200 VFP
(wine, fruit and hopsgrowing)
from 65 to 95 HP
(from 48 to 70 kW)
Fendt 200 S
from 65 to 95 HP
(from 48 to 70 kW)
Farmer 300 Ci
from 92 to 112 HP
(from 68 to 82 kW)
Municipal
Municipal tractors
from 65 to 310 HP
(from 48 to 228 kW)
Combines
from 310 to 350 HP
(from 228 to 257 kW)
Combines C
from 270 to 300 HP
(from 199 to 220 kW)
Combines E
from 220 to 250 HP
(from 162 to 2184 kW)
Round balers
• fixed chamber
• variable
Square balers
• 120 x 90 cm
• 120 x 70 cm
• 80 x 90 cm
29
See, Test, Drive
F ENDT SUPPORT AND SERVICE
At Fendt, it is a tradition that products are not
only presented to the public in the great halls of
large trade fairs. Fendt dealers and distributors
regularly organize hands-on demonstration events
under the motto “See, test, drive”. Here technology is demonstrated to the customers in the field,
where they have the opportunity to test the power
and comfort of Fendt tractors for themselves.
The biannual Fendt Field Day event has now
also become a tradition. More than 80 Fendt tractors, combines and balers are shown in operation
with various mounted and trailed implements.
Drawing over 30,000 visitors from all over Ger30
many and neighbouring countries, the Fendt Field
Day shows time and again how big the legend of
the Fendt brand has become.
Structural changes in agriculture in the past
20 years have been greater than ever before.
Farming businesses became agricultural corporations and farmers became executives. Along
with this change, customer demands have increased. For us, as a manufacturer of tractors and
harvesting equipment, it is no longer sufficient
just to ensure a good product and supply the
proper spare parts. Fendt has recognized this
AG C O
AC A D E
M
Y
trend early on and now offers its customers a full
line of services related to tractors, combines and
harvesting equipment. Whether it is for renting or
financing a machine, warrantee extensions or selling a used machine, Fendt offers professional
service and support in all areas
31
Fendt Sales
A T HOME ON ALL THE FIELDS IN THE WORLD
Successful sales are based on a powerful
dealer network that offers customers highly
effective sales consultation and support as well
as subsequent servicing of the tractor.
In Southern Germany, Fendt works exclusively with cooperatives. In Central and Northern
Germany, the Fendt dealer network comprises a
combination of cooperatives and competent
private dealers.
Fendtʼs goal for the future is to strengthen the
dealer network further to allow growth objectives to be attained.
In the previous years, Fendt was able to continue to increase sales in traditional export
markets such as France and Italy. In the up-and32
Germany 33%
France 20%
Italy 7%
Other 8 %
Australia 2%
Belgium 2%
Switzerland 3%
USA 3%
Netherlands 4%
England 5%
Austria 6%
Spain 7%
Sales Distribution Fendt Tractors 2004
�����
�����
�� ���
��
coming farming countries in Eastern Europe, work
on establishing a comprehensive dealer network is
currently in progress. These regions have enormous expansion potential, which AGCO wishes to
tap into with the Fendt brand.
�����
�����
�
� ��� �
�� �� � �����
��� �
�
70
%
50
30
10
0
1953
1958
1963
1968 1973
1978 1983
1988 1993
1998
Fendt tractors: development in export markets
2003
33
Welcome to the AGCO World
T OGETHER WE ARE EVEN STRONGER
The AGCO Corporation, headquartered in
Duluth, Georgia, USA, is a leading global
manufacturer and distributor of tractors and
agricultural equipment.
AGCO offers a full product line including
tractors, combines, self-propelled sprayers and
fertilizers, tillage equipment, planting and
harvesting machines, engines, electronic data
logging, financing and global customer service.
In 2004, AGCO had net sales of $ 5.3 billion
with 16,000 employees worldwide. Fendt is
the high-tech brand within the corporation,
geared towards customers
with the highest demands.
With the active support of the
AGCO Corporation, the Fendt
brand has successfully gained
hold in all interesting markets
worldwide.
34
D EVELOPMENT OF THE AGCO CORPORATION
1990
one market leader in tractors with the Massey
Ferguson® brand as well as Deutz Argentina, S.A.,
market share leader in tractors in Argentina. AGCO
purchased Western Combine Corporation and Portage
Manufacturing, Inc. in Canada to expand the Massey
Ferguson® combine business.
AGCO was formed in the management
buyout of Deutz Allis, and began manufacturing and
distributing farm equipment under the AGCO® Allis
and GLEANER® brand names.
1991
AGCO purchased Hesston Corporation,
a leading North American brand for hay equipment,
and a 50% participation in the manufacturing joint
venture with Case International. AGCO also purchased the White tractor business from Allied
Products.
1992
1997 AGCO made a major acquisition of Fendt
GmbH, the leading German tractor manufacturer with
advanced tractor technology. In the same year, AGCO
also acquired Dronningborg Industries.
AGCO provided an initial public offering and
became listed on NASDAQ. Subsequently, it became
listed on the NYSE under the symbol “AG” in 1994.
1993
AGCO purchased the White New Idea
business of planters, hay tools and spreaders, as well
as the Coldwater, Ohio manufacturing facility.
Furthermore, AGCO purchased distribution rights to
Massey Ferguson® products and 50% of a joint
venture established for Agricredit Acceptance
Corporation. The acquisition of Massey Ferguson®
gave AGCO access to a North American distribution
network with more than 1,000 dealers.
1994
AGCO purchased the worldwide holdings
of Massey Ferguson®, ensuring a global distribution
network. The remaining 50% joint interest in Agricredit Acceptance Corporation was also purchased.
In the same year, AGCO purchased AGCOSTAR and
Black Machine.
1995 AGCO purchased the AgEquipment Group
as well as manufacturing and distribution rights for
Glencoe®, Tye® and Farmhand® products.
1996
AGCO acquired the Iochpe-Maxion agricultural equipment company in Brazil, the number
1998
AGCO created a joint venture with Deutz AG
to produce engines in Argentina and purchased
Spra-Coupe® and Willmar®, two leading companies in
application equipment. Their production was merged
in the Willmar, Minnesota plant.
1999
AGCO announces the creation of AGCO
Finance, a new financing organization.
2000
AGCO purchases remaining 50% participation in manufacturing from Hesston.
2001
AGCO acquires Ag-Chem Equipment Co.,
Inc, the leading manufacturer of self-propelled
sprayers.
2002
AGCO acquires Caterpillar Inc.ʼs agricultural
equipment business, including design, assembly and
marketing of their Challenger track tractors.
AGCO acquired Sunflower Manufacturing Company
Inc, a leading producer of tillage equipment.
2004
AGCO acquires the business of Valtra
Corporation, the market leader for tractors in
Northern Europe and Latin America. The acquisition
includes the engine manufacturer SISU Diesel.
F ACTS AND FIGURES
Mio. US-$
5500
5273,30
Hay and harvesting
machines 3%
Sprayers 5%
Combines 7%
Implements and
other 8%
Germany, Europe, Asia,
Middle East 54%
5000
4500
4000
3495,30
3500
3224,40
2941,00
3000
2500
2000
2922,70
Far East /
Pacific 4%
2440,90 2341,20 2545,90
2317,50
2068,40
1500
South
America 15%
1000
500
0
North America 27%
1995
1996
1997
1998
1999
AGCO sales volume
2000
2001
2002
2003
Spare parts 13%
Tractors 64%
2004
AGCO sales volume by regions and products
35
L e a d e r s d r i ve F e n d t , ye s t e r d a y, t o d a y a n d t o m o r r ow
AGCO GmbH
Fendt-Marketing
D-87616 Marktoberdorf
Fax 0049 (0) 8342 / 77-220
www.fendt.com
Photograph credits: Fendt resp. AGCO archives except p. 6/7: Watercolour by Eisenschmidt jun., Museum of Local History, Marktoberdorf