PDF, 107 KB - Department of Business Administration

PDF, 107 KB - Department of Business Administration

Curriculum Vitae – Wolfgang Kotowski
Chair of Marketing and Market Research
Department of Business Administration
University of Zurich
Plattenstrasse 14, CH-8032 Zurich, Switzerland
Phone: +41 (0) 44 634 29 18
Fax: +41 (0) 44 634 29 40
Email: wolfgang.kotowski@business.uzh.ch
Web:
http://www.business.uzh.ch/professorships/market-­‐research.html
Web Profile: http://www.business.uzh.ch/professorships/market-­‐
research/teamoverview/tCurrent/kotowski.html
SSRN:
http://papers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=%201320542
Short Profile:
Wolfgang Kotowski was born in Dinslaken, Germany in 1977. He studied Intercultural Communication,
Media Studies and Business Administration at the Chemnitz University of Technology and received his
Masters degree (M.A.) in 2009 ("magna cum laude"). Since 2009 he has been research assistant at the
chair of marketing and market research at the University of Zurich.
Wolfgang Kotowski’s research interests lie in studying consumer behavior and online marketing
phenomena by applying methods and technics of computational linguistics. He focuses on how groups
were established, lifestyles influenced, and realities communicated as well as how all of this knowledge
might help companies and consumers interact better.
Education:
since 2009
University of Zürich, Switzerland
Doctorate in Business Economics
Topic: Continuous Market Research in Online Contexts.
2000-2008
Chemnitz University of Technology, Germany
Master of Arts in Intercultural Communication, Media Sciences and Business
Administration (Grade: “magna cum laude”).
Thesis topic: „Intercultural Communication in Management Consulting Processes“
2003
Methodist University of São Paulo, Brazil
Study of Advertisement, Media Anthropology and Media Management
1998-2000
Chemnitz University of Technology, Germany
Study of Business Administration
1997-1998
University of Burgundy Dijon, France
Study of French and international culture and business administration (CIEF),
Thesis topic: „La crise en Iraq“
-1- Professional Career:
since 2010
Robert Gordon University
University lecturer for Organizational Marketing
since 2009
FFHS - Swiss distance applied university (Fernfachhochschule)
University lecturer for Qualitative and Quantitative Research Methods
2003-2009
Freelancer with agency “curri”
2000-2001
Chemnitz University of Technology, Germany
Tutor of the lecture “Introduction to Business Administration”
2000-2002
Radio UNiCC e.V.
Founder and chairman of campus radio station Radio UNiCC e.V.
1999
American Consultate General, Düsseldorf, Germany
Intern
Publications
Status: 02/2011
Book Chapters
Kotowski, W. (2006): Eine Frage der Einstellung. Wie Einstellungen gegenüber deutschen und
tschechischen Kooperationspartnern vermittelt werden. In: Steger, T. et.al. „Sächsisch-Tschechische
Unternehmenskooperationen. Probleme und Chancen.“ Mering: Rainer Hampp.
Refereed conference presentations (16)
„Lust und Frust durch kulturelle Fremdheit in Werbungen“, Medientage Chemnitz, Chemnitz University
of Technology, 2007.
Invited co-authorship of learning materials
Kotowski, W. (2007): Intercultural Communication – Cultures in Organizations. In: Telus, M. (Ed.) EastEuropean Studies Online. East-Europe-Institut, Prof. Dr. Segbers, MBA-eLearning-Program, FU Berlin.
Poster Presentations
Straub, J., Schäfer, M., Kotowski, W. (2008): Interkulturelle Spannungsfelder in pädiatrischen
Behandlungskontexten. At: Tagung für klininsch Erzählforschung, klinische Erzählpraxis, Institute of
Psychology, University of Zurich, 10/2008.
Professional Affiliations
-
EMAC
European Marketing Academy
-
Oec@UZH
Alumni University of Zurich
-
LSA
Linguistic Society of America
-
YoungSietar Young Society for Intercultural Education, Training and Researchj
-2- Advanced training
-
Applications of Behavioral Economics in Marketing, Yuxin Chen (Kellogg), 12/2010.
-
Introduction to Analytical
Zurich/Switzerland, 10/2010.
-
Introduction to Dynamic Choice Modeling, Oded Netzer (Columbia), University of
Zurich/Switzerland, 10/2010.
-
Social Media Marketing, Robert V. Kozinets (Schulich School of Business, York University,
Toronto), NHH – Norwegian School of Economics and Business Administration, Bergen,
Norway, 08/2010.
-
Performativity,
Joachim
Scharloth
Zurich/Switzerland, 03.2010.
-
Advanced Research Methods in Behavioural and Social Sciences, Richard P. Bagozzi (University
of Michigan), University of Zurich/Switzerland, 12/2009.
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Analysis of Service Management Concepts, Kenneth K. Boyer (Fisher College of Business, Ohio
State University), University of Zurich/Switzerland, 09/2009.
Modeling,
Oded
Koenigsberg
(Dokkyo-University,
(Columbia),
Tokyo),
University
University
Teaching experience
Course Title
Periode
Location
Presentation Design
HS 09 –
University of Zurich
Idea Design
FS 10 –
University of Zurich
Research Methods I –
Quantitative Methods
HS 09 –
FFHS – Swiss distance applied university
(Fernfachhochschule)
Research Methods II –
Qualitative Methods
FS 10 –
FFHS – Swiss distance applied university
(Fernfachhochschule)
Organizational Marketing
HS 10 –
Robert Gordon University
-3- of
of
Teaching evaluations
Students evaluate the classes in the last week of the semester based on a questionnaire that Prof. Dr. René
Algesheimer has developed in cooperation with the University of Zurich’s evaluation centre. The results
are analyzed and published by assistants, independent from me.
Furthermore, the FFHS asks students to evaluate classes by grading the overall quality from 1 (poor) to 5
(best).
Here are the results for the period 2009-2010:
Evaluations
Market Research 1
Market Research 2
Idea Design
Research Methods I**
Research Methods II**
Overall
Relevance
Atmosphere
Organisation
Clearness
Motivation
Overall
Relevance
Atmosphere
Organisation
Clearness
Motivation
Overall
Relevance
Atmosphere
Organisation
Clearness
Motivation
Overall
Overall
HS 2009
5.00
4.92
5.48
5.34
5.44
5.51
4.63
-
FS2010
5.09
5.29
5.41
5.35
5.06
5.59
5.80
5.01
5.72
5.30
4.99
5.81
4.55
* All ratings based on a 6-point scale: 1 = very poor, 2 = poor, 3 = average, 4 = good, 5 = very good, 6 =
outstanding
** All ratings based on a 5-point scale: 1 = very poor, 2 = poor, 3 = average, 4 = good, 5 = best
Supervision of the following Bachelor theses:
Theresa Gebauer, Einstellungen und Kaufverhalten in Online Communities, 2011.
Supervision of the following Master theses:
Marina Andreatta, Self-reference in consumption, 2011
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Nadine Ruegg, Travel Blogs als Ressource zur Generierung neuer Touristik-Angebote, 2010.
-
Mirco Weigel, Die eingleisige 2. Handball Bundesliga – Chancen und Risiken, 2010.
-4-