Info - Anaheim Ducks

NEW TECHNOLOGY NEW OPPORTUNITY
WELCOME TO HONDA CENTER
Honda Center stands as one of the premier entertainment and sports venues in the
country, welcoming an average of 1.5 million guests annually. Home to the National
Hockey League’s Anaheim Ducks, the facility opened its doors in 1993.
Honda Center, ranked 4th in the country (12th in the world) on Billboard Magazine’s
2010 Top Venue Touring Chart, is a seven-time finalist for “Venue of the Year” in the
United States (Pollstar Magazine). Over the past 12 months Honda Center has hosted
nearly 140 events including 22 concerts and more than half of the 2010 top 20
North American Concert Tours (Pollstar Magazine). Some of the top performers and
acts have included Lady Gaga, Michael Bublé, Justin Bieber, Britney Spears, Rihanna,
Metallica, Usher, Roger Waters, Andrea Bocelli, Ringling Bros. and Barnum & Bailey
Circus, Cirque du Soleil, Disney on Ice, Harlem Globetrotters and more.
In addition to the Ducks, Honda Center regularly hosts a number of sports events such
as the NCAA Basketball Tournament, Top Rank Boxing, UFC, Pro Bull Riders (PBR),
WWE, the men’s and women’s Big West Conference Basketball Tournament, John
Wooden Classic and pre-season Lakers games.
ANAHEIM DUCKS
The Anaheim Ducks recently completed their 19th NHL season. The club was born
in 1992 and played its first-ever game on Oct. 8, 1993 at Honda Center (then
Arrowhead Pond of Anaheim). One of 30 NHL franchises located throughout the
United States and Canada, the Ducks have played to over 90% capacity crowds
in their history at the 17,174-seat Honda Center. On June 20, 2005, the Ducks
franchise was purchased by Orange County residents Henry and Susan Samueli. By
securing the first Stanley Cup championship in franchise history in 2007, the club also
became the first team from California to win hockey’s ultimate prize. The Ducks have
been to the Conference Finals three times (2003, 2006 & 2007) and been to the
Stanley Cup Final twice (2003 & 2007).
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2007 Stanley Cup Champions
2003 & 2007 Western Conference Champions
Playoff contenders in five of the last seven seasons
Draw 15,000+ fans per game - 650,000+ per year
2nd most successful pro sports franchise in Southern California over the past 5 years
2010-11 NHL MVP award winner Corey Perry
TRANSFORMING HONDA CENTER
One of the most exciting additions to Honda Center is our new, state-of-the-art digital content
delivery system, StadiumVision. The Ducks and Honda Center are the first team and arena
on the West Coast, and the 2nd in the NHL, to have a fully implemented integrated CISCO
system throughout the entire building.
Designed to enhance and transform the guest experience, StadiumVision is a fully integrated
marketing solution that displays video and digital content throughout the facility in an easyto-customize format. This marketing and advertising system is currently in use at some of
the most high profile stadiums and arenas in North America, including MetLife Stadium,
Cowboys Stadium, Yankee Stadium, CONSOL Energy Center…and, now Honda Center!
WHAT DOES THIS MEAN
FOR YOUR COMPANY?
StadiumVision will provide you with the opportunity to showcase your brand and
deliver a meaningful message to a high-volume and highly targeted audience.
Leveraging this digital technology at Honda Center enables your company to create
innovative and dynamic visuals (static, flash and video formats are supported) to
further authenticate your brand and maximize customer engagement. In fact, you can
customize your brand placements and refresh them quickly, easily, and as often as you
want to synergize with your existing in-market advertising campaigns. Additionally,
this will allow you to target the specific audience in the venue for any particular event.
With more than 550 HD screens strategically located throughout the arena, your
brand will engage sports fans and event patrons alike – 1.5 million guests annually.
Honda Center StadiumVision allows you to create moments of brand dominance and
high visibility to generate strong awareness and lasting impressions.
STADIUMVISION NETWORKS
Concourse Network
Premium Network
All-Venue Network
Single screens and multi-screen video walls located
in high visibility areas throughout the Plaza and
Terrace concourses within Honda Center (including
digital menu boards at concessions), featuring brand
integration with the live game feed and full-screen
advertising.
Single screens and multi-screen video walls located
on the San Manuel Premium Level and all 82 suites.
This includes the Jack Daniel’s Old No. 7 Club Bar &
Restaurant and, in 2013, the Grand Terrace.
Full brand dominance and immersion on all three
levels in the arena, including concourses, suites,
concessions and the Jack Daniel’s Old No. 7 Club
Bar & Restaurant and, in 2013, the Grand Terrace to
activate comprehensive marketing campaigns.
CONCOURSE NETWORK
Dominate Honda Center with simultaneous advertising on all single screens, multiscreen video walls and menu boards that are located in the highest traffic areas
throughout the entire Plaza and Terrace level concourses.
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Branding and advertisements will be synchronized throughout these areas during
an event.
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All content placements, regardless of format, are 15 seconds in duration.
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Opportunities on the Concourse Network will be a combination of the following:
standard exposure minutes during the live event time period, brand dominance
during pre/post-game time periods and brand dominance during stoppages
in play.
CONCOURSE NETWORK: 316 Total Screens
132 Screen Displays dedicated to 21 video walls (2 x 2, 2 x 3 & 4 x 5)
57 Single Screen Displays
127 Screen Displays in Concessions
PREMIUM NETWORK
Enjoy high visibility and a dominant presence in front of the most sought-after guests
at Honda Center by marketing on the Premium Network. Your branding will be
showcased on single screens and multi-screen video walls within concentrated areas
on the San Manuel Premium Level, all luxury suites, the Jack Daniel’s Old No. 7 Club
Bar & Restaurant and, in 2013, The Grand Terrace.
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Branding and advertisements will be synchronized throughout these areas
during an event.
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All content placements, regardless of format, are 15 seconds in duration.
PREMIUM NETWORK: 208 Total Screens
84 Screen Displays dedicated to 16 video walls (2 x 2 and 2 x 3)
34 Single Screen Displays on San Manuel Premium Level
82 Single Screen Displays in Suites
8 Screen Displays in Concessions
ALL-VENUE NETWORK
Experience full brand immersion throughout the entire facility to maximize your
customer engagement opportunities. Through complete screen domination on the
concourses, the San Manuel Premium Level and Grand Terrace, in the suites and at
concessions, you will be able to effectively communicate with all Honda Center guests
venue-wide on a nightly basis.
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Branding and advertisements will be synchronized throughout these areas
during runtime
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All content placements, regardless of format, are 15 seconds in duration
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Opportunities on the All-Venue Network will be a combination of the following:
standard exposure minutes during the live event time period, brand dominance
during pre / post-game time periods and extended minutes of logo identification
(“bug”) on the live game feed
ALL-VENUE NETWORK: 524 Total Screens
216 Screen Displays dedicated to 37 video walls (2 x 2, 2 x 3 and 4 x 5)
91 Single Screen Displays throughout Honda Center
82 Single Screen Displays in Suites
135 Screen Displays in Concessions
CREATIVE ASSETS
2x3 Video Wall with Vertical Sponsor Ad
Sponsor Wrapped Game Feed
2x2 Video Wall with Full Screen Sponsor Ad
THANK YOU