IKM - Institut für Konsum

IKM
Institut für
Konsum- und
Markenforschung
Ausgewählte Literatur zum Themenbereich
„Community“
A
Aaker, Jennifer/Fournier, Susan/Brasel, S. Adam 2004: When Good Brands Do Bad, in: Journal of Consumer Research, Vol. 31, Juni, S. 1-16.
Adams, Carrie Olivia 2005: The cult of consumerism, in: University of Chicago Press Journals, 29-Mar-2005.
Adkins, Lisa 1999: Community and Economy: A Retraditionalization of Gender?, in: Theory, Culture & Society, Vol. 16, No. 1, S. 119-139.
Albers, Sönke/Paul, Claudius/Runte, Matthias 1999: Virtuelle Communities als Mittel des Absatzes, in: Otto Beisheim
(Hg.): Distribution im Aufbruch. Bestandsaufnahme und Perspektiven. München: Vahlen, S. 955-966.
Algesheimer, René 2004: Brand Communities. Begriff, Grundmodell und Implikationen. Wiesbaden: Deutscher UniversitätsVerlag.
Algesheimer, René/Dholakia, Utpal/Herrmann, Andreas 2005: The Social Influence of Brand Community:
Evidence from European Car Clubs, in: Journal of Marketing, Vol. 69, July, S. 19-34.
Allen, Robert F./Silverzweig, Stanley 1977: Changing Community and Organizational Cultures, in: Training
and Development Journal, July, S. 28-34.
Alon, A./Brunel, G./Schneier Siegal, W. 2004: Ritual Behavior and Community Life-Cycle. Exploring the Social Psychological Roles of Net Rituals in the Development of Online Consumption Communities, in: C.P.
Haugtvedt/K. Machleit/R. Yalch (Hg.): Online Consumer Psychology. Understanding How to Interact with
Consumer in the Virtual world. Hillsdale: Erlbaum, S. 7-33.
Ames, Andrea L. 2004: Community: It’s What We Are, in: Intercom, December, S. 2.
Andersen, Poul Houman 2005: Relationship marketing and brand involvement of professionals through webenhanced brand communities: the case of Coloplast, in: Industrial Marketing Management, Vol. 34, S.
285-297.
Andranovich, Greg/Lovrich, Nicholas P. 1996: Editors’ Introduction: Community-Oriented Research, Vol. 39,
S. 525-535.
Ardell, Ralph 2005: Landscaping in your brand: Brand Strategy, February, S. 36.
Armstrong, Arthur/Hagel, John, III 1996: The Real Value of On-line Communities, in: Harvard Business Review, May-June, S. 134-141.
Arnould, Eric J./Price, Linda L. 2001: Authenticating Acts and Authoritative Performance. Questing for Self
and Community, in: S. Ratneshwar/David Mick/C. Huffman (Hg.): The Why of Consumption. Contemporary Perspectives on Consumer Motives, Goals and Desires. London/New York: Routledge, S. 140-163.
Atkin, Douglas 2004: The Culting of Brands. When Customers Become True Believers. London: Portfolio.
Atkinson, Rowland/Flint, John 2004: The Fortress UK? Gated Communities , The Spatial Revolt of the Elites
and Time-Space Trajectories of Segregation. ESRC Centre for Neighborhood Research, CNR Paper 17.
B
Backmund, Andreas 2002: Madonna – Kultfigur und Fangemeinde. Quelle: http://www.popmodern.de/Madonna-Kultfigur.pdf.
Bagozzi, Richard P./Dholakia, Utpal M. 2006: Antecedents and purchase consequences of customer participation in small group brand communities, in: International Journal of Research in Marketing, Vol. 23, S.
45-61.
Bagozzi, Richard P./Dholakia, Utpal M. 2006: Open source software user communities: a study of participation in linux user groups, in: Management Science, Vol. 52, No. 7, S. 1099-1115.
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Institut für
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Banks, Drew/Daus, Kim 2002: Customer.Community. Unleashing the Power of your Customer Base. Foreword by Scott Cook, Cofounder of Intuit. San Francisco: Jossey-Bass.
Barab, Sasha/Schatz, Steve/Scheckler, Rebecca 2004: Using Activity Theory to Conceptualize Online
Community and Using Online Community to Conceptualize Activity Theory, in: Mind, Culture and Activity, Vol. 11, No. 1, S. 25-47.
Bate, Paul 200o: Changing the Culture of a Hospital: From Hierarchy to Networked Community, in: Public
Administration, Vol. 78, No. 3, S. 485-512.
Baumgartner, Ekkehard 2007: Brand Communities als neue Markenwelten. Wie Unternehmen Markennetzwerke initiieren, fördern und nutzen. Heidelberg: Redline Wirtschaft.
Bekin, Caroline/Carrigan, Marylyn/Szmigin, Isabelle 2007: Caring for the Community. An exploratory Comparison of Waste Reduction Behavior by British and Brazilian Consumers, in: International Journal of
Sociology and Social Policy, Vol. 27, No. 5/6, S. 221-233.
Belk, Russell W./Tumbat, Gülnur 2005: The Cult of Macintosh, in: Consumption, Markets and Culture, Vol. 8,
No. 3, S. 205-217.
Benhabib, Sheyla 1989: Autonomy, Modernity and Community. Communitarism and Critical Social Theory in
Dialogue, in: Axel Honneth/Thomas McCarthy/Claus Offe/Albrecht Wellmer (Hg.): Zwischenbetrachtungen.
Im Prozeß der Aufklärung. Jürgen Habermas zum 60. Geburtstag. Frankfurt/M.: Suhrkamp, S. 373-394.
Bengtsson, Anders 2003: Towards a Critique of Brand Relationships, in: Advances in Consumer Research,
Vol. 30, S. 154-158.
Bennett, A. 1999: Subcultures or Neotribes. Rethinking the Relationship between Musical Taste, in: Sociology, Vol. 33, No. 3, S. 599-620.
Bergquist, Magnus/Ljungberg, Jan 2001: The power of gifts: organizing social relationships in the open
source communities, in: Info Systems J, Vol. 11, S. 305-320.
Besecke, Kelly 2005: Seeing Invisible Religion: Religion as a Societal Conversation about Transcendent
Meaning, in: Sociological Theory, Vol. 23, No. 2, S. 179-196.
Bieber, Michael/Engelbart, Douglas/Furuta, Richard/Hiltz, Starr Roxanne/Noll, John/Preece, Jennifer/Stohr,
Edward R./Turoff, Murray/Van de Walle, Bartel 2002: Toward Virtual Community Knowledge Evolution,
in: Journal of Management Information Systems, Vol. 18, No. 4, S. 11-35.
Blakely, Edward J./Snyder, Mary Gail 1999: Fortress America. Gated Communities in the United States.
Washington/Cambridge: Brookings Institution Press/Lincoln Institute of Land Policy.
Blood, Rebecca How Blogging Software Reshapes The Online Community, in: Communication of the ACM,
Vol. 47, No. 12, S. 53-55.
Boland, Richard J., Jr./Tenkasi, Ramkrishnan V. 1995: Perspective Making and Perspective Taking in Communities of Knowing, in: Organization Science, Vol. 6, No. 4, S. 350-372.
Bollier, David 1996: Building Corporate Loyalty While Rebuilding The Community, in: Management Review,
S. 17-22.
Bolz, Norbert/Bosshart, David 1995: KULT-Marketing. Die neuen Götter des Marktes. Düsseldorf: Econ.
Boorstin, Daniel J. 2000: The Americans. The Democratic Experience. London: Phoenix Press.
Booth, D. 2001: Australian Beach Cultures: The History of Sun, Sand and Surf. London: Frank Cass.
Borah, R.S. 2002: Apprentice Wizards Welcome. Fan Communities and the Culture of Harry Potter, in: L.A.
Whited (Hg.): The Ivory Tower and Harry Potter. Columbia: University of Missouri Press, S. 343-364.
Brady, Diane 2004: Cult Brands, in: BusinessWeek online, August.
Bressler, Stacey E./Grantham, Charles E. Sr. 2000: Communities of Commerce. Building Internet Business
Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty. New York et al.:
McCraw-Hill.
Brewer, Vass 2000: Deepening
1910.2,3,1,1001,00.html.
Brand
Loyalty.
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Quelle:
http://www.computeruser.com/articles/
IKM
Institut für
Konsum- und
Markenforschung
Broderick, A./MacLaran, P./Ma, P.Y. 2003: Brand meaning negotiation and the role of the online community:
a mini case study, in: Journal of Customer Behavior, Vol. 2, No. 1, S. 75-103.
Brooker, Will 2005: “It Is Love”: The Lewis Carroll Society as a fan Community, in: American Behavorial Scientist, Vol. 48, S. 859-880.
Brown, John Seely/Duguid, Paul 1991: Organizational Learning and Communities-of-Practice: Toward a
Unified View of Working, Learning, and Innovation, in: Organization Science, Vol. 2, No. 1, S. 40-57.
Brown, Stephen 2007: Harry Potter and the Fandom Menace, in: Bernard Cova/Robert V. Kozinets/Avi
Shankar (Hg.): Consumer Tribes. Oxford: Butterworth-Heinemann, S. 177-193.
Brownlie, Douglas/Hewer, Paul/Treanor, Steven 2007: Sociality in motion: exploring logics of tribal consumption, in: Bernard Cova/Robert V. Kozinets/Avi Shankar (Hg.): Consumer Tribes. Oxford: ButterworthHeinemann, S. 109-128.
Burgh-Woodman, Heléne de/Brace-Govan, Jan 2007: We do not live to buy. Why Subcultures are different
from Brand Communities and the Meaning for Marketing Discourse, in: International Journal of Sociology
and Social Policy, Vol. 27, No. 5/6, S. 193-207.
Burnett, Gary/Dickey, Michael H./Kazmer, Michelle M./Chudoba, Katherine M. 2003: Understanding Virtual
Community through Language: A Cultural hermeneutic Examination, in: Academy of Management, Best
Conference Paper 2003 OCIS: A1.
C
Canniford, Robin/Shankar, Avi 2007: Marketing the savage: appropriating tribal tropes, in: Bernard
Cova/Robert V. Kozinets/Avi Shankar (Hg.): Consumer Tribes. Oxford: Butterworth-Heinemann, S. 35-48.
Chaloupka, Frank J. 2003: Effects of communities, neighborhoods and stores on retail pricing and promotion
of beer, in: Journal of Studies on Alcohol, Vol. 64, No. 5, S. 720-726.
Cherrier, Hélène/Murray, Jeff Drifting 2002: Away Form Excessive Consumption: A New Social Movement
based on Identity Construction, in: Advances in Consumer Research, Vol. 29, S. 245-247.
Clark, Lynn Schofield 2003: Challenges of social good in the world of Grand Theft Auto and Barbie: a case
study of a community computer center of youth, in: New Media & Society, Vol. 5, No. 1, S. 95-116.
Cohendet, Patrick/Creplet, Frédéric/Diani, Morad/Dupouët, Olivier/Schenk, Eric 2004: Matching Communities
and Hierarchies with the Firm, in: Journal of Management and Governance, Vol. 8, S. 27-48.
Cook, Brad 2003: Membership has Its Privileges, unter http://www.brandchannel.com/start1.asp?id=159.
Cooney, Loycean 2005: Why and how Harley-Davidson has maintained consumer brand loyalty, in: License!,
August, S. 20-34.
Corrigan, Peter 1996: Dressing in Imaginary Communities: Clothing, Gender and the Body in Utopian Texts
from Thomas More to Feminist Science Fiction, in: Body Society, Vol. 2, No. 3, S. 89-106.
Cova, Bernard 1997: Community and consumption. Towards a definition of the “linking value” of product or
services, in: European Journal of Marketing, Vol. 31, S. 297-316.
Cova, Bernard/Cova, Véronique 2001 : Tribal Aspects of Postmodern Consumption Research. The Case of
French In-line Roller Skaters, in: Journal of Consumer Behavior, Vol. 1, No. 1, S. 67-76.
Cova, Bernard/Cova, Véronique 2002: Tribal marketing. The tribalisation of society and its impact on the
conduct of marketing, in: European Journal of Marketing, Vol. 36, No. 5/6, S. 595-620.
Cova, Bernard/Kozinets, Robert V./Shankar, Avi (Hg.) 2007: Consumer Tribes. Oxford: ButterworthHeinemann.
Cova, Bernard/Kozinets, Robert V./Shankar, Avi 2007: Tribes, Inc.; the new world of tribalism, in: Bernard
Cova/Robert V. Kozinets/Avi Shankar (Hg.): Consumer Tribes. Oxford: Butterworth-Heinemann, S. 3-26.
Cova, Bernard/Pace, Stefano 2006: Brand community of convenience products: new forms of customer empowerment − the case “my Nutella The Community”, in: European Journal of Marketing, Vol. 40, No.
9/10, S. 1087-1109.
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Cova, Bernard/Pace, Stefano/Park, David J. 2007: Global brand communities across borders: the Warhammer case, in: European Journal of Marketing, Vol. 24, No. 3, S. 313-329.
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Dann, Susan/Dann, Stephen 1998: Cybercommuning: Global Village Halls, in: Advances in Consumer Research, Vol. 25, S. 379-385.
Davidson, Laura/McNeill, Lisa/Ferguson, Shelagh 2007: Magazine Communities. Brand Community Formation in Magazine Consumption, in: International Journal of Sociology and Social Policy, Vol. 27, No. 5/6,
S. 208-220.
Demulder, Elizabeth K./Eby, Kimberly K. 1999: Bridging Troubled Waters: Learning Communities for the 21st
Century, in: American Behavorial Scientist, Vol. 42, S. 892-901.
Dinnie, Keith 2005: Brand Lands, Hot Spots & Cool Spaces by Mikunda, Christian, Review, in: Journal of
Brand Management, Vol. 13, No. 2, S. 167-174.
Downey, Hilary/Catterall, Miriam 2007: Autopoiesis and the Home-Confinded Consumer. The Role of Personal Communities, in: International Journal of Sociology and Social Policy, Vol. 27, No. 3/4, S. 175-188.
Dyer, Sam 1993: The Story of a Community Relations Fiasco. Lessons to Be Learned from the Deal between Waikato Electric Corporation (N.Z.) and Utilicorp (U.S.A.), in: Public Relations Quarterly, Summer,
S. 33-35.
E
Eigner, Christian/Leitner, Helmut/Nausner, Peter/Schneider, Ursula 2003: Online-Communities, Weblogs und
die soziale Rückeroberung des Netzes. Graz: Nausner & Nausner.
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Feenberg, Andrew/Bakardjiva, Maria 2004: Virtual community: no ‘killer application’, in: New Media & Society, Vol. 6, No. 1, S. 37-43.
Ferrier, Adam 2005: Cults and Community, in: B&T Weekly, www.brandt.com.au, S. 25.
Fiore, Filippo Dal 2007: Communities Versus Networks: The Implications on Innovation and Social Change,
in: American Behavorial Scientist, Vol. 50, S. 857-866.
Firat, A. Fuat/Dholakia, Nikhilish 1998: Consuming People. From Political Economy to Theaters of Consumption. London/New York: Routledge.
Floyd, Mark 2003: Study: Successful Companies Building Brand Communities. Quelle: ute-vergin@orst.edu.
Fontaine, Michael 2001: Keeping Communities of Practice Afloat. Understanding and fostering roles in
communities, in: Knowledge Management Review, Vol. 4, No. 2, S. 16-21.
Fournier, Susan 1998: Consumers and Their Brands: Developing Relationship Theory in Consumer Research, in: Journal of Consumer Research, Vol. 24, March, S. 343-373.
Fournier, Susan/Lee, Lara 2009: Getting Brand Communities Right. Embrace conflict, resist the urge to control, forget opinion leaders − and build your brand, in: Harvard Business Review, April, S. 105-111.
Fournier, Susan M./Sensiper, S./McAlexander, James H./Schouten, John W. 2000: Building Brand Community on the Harley-Davidson Posse Ride, in: Harvard Business School Cases. Boston, Case 9-501-015.
Fournier, Susan M./Schögel, Marcus/Sele, Kathrin 2005: The Paradox of Brand Community “Management”,
in: Thexis, S. 16-20.
Fox, K.J. 1987: Real Punks and Pretenders. The Social Organisation of a Counterculture, in: Journal of Contemporary Ethnography, Vol. 16, No. 3, S. 344-370.
Franco, Judith 2001: Cultural identity in the community soap. A comparative analysis of Thuis (At Home) and
EastEnders, in: European Journal of Cultural Studies, Vol. 4, No. 4, S. 449-472.
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Friedman, Monroe/Abeele, Peit Vanden/De Vos, Koen 1993: Boorstin’s Consumption Community Concept:
A Tale of Two Countries, in: Journal of Consumer Policy, Vol. 6, S. 35-60.
Füller, Johann/Matzler, Kurt/Hoppe, Melanie 2008: Brand Community Members as a Source of Innovation,
in: Journal of Product Innovation Management, Vol. 25, S. 608-619.
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Gabott, Mark/Jevons, Colin 2009: Brand Community in Search of Theory. An Endless Spiral of Ambiguity, in:
Marketing Theory, Vol. 9, S. 119-122.
Garfield, Bon 2006: You Tube vs. Boob Tube. Quelle: http://www.wired.com/wired/archive/14.12/youtube_pr.html.
Geissler, Joerg 2001: Brand Communities, in: Patrick Gruban (Hg.): Business Communities. München: Markt
+ Technik, S. 94-132.
Gongla, P./Rissuto, C.R. 2001: Evolving communities of practice: IBM Global Services experience, in: IBM
Systems Journal, Vol. 40, No. 4, S. 842-862.
Gotved, Stine 2002: Spatial Dimensions in Online Communities, in: Space and Culture, Vol. 5, No. 4, S. 405-414.
Goldman, Debra 1995: The group life, in: Adweek Western edition, Vol. 45, No. 14, S. 26.
Goldman, Debra 2000: Can Brand Identity Create Community Spirit?, in: Adweek, Vol. 41, No. 24, S. 15.
Goulding, Christina/Shankar, Avi/Elliott, Richard 2002: Working Weeks, Rave Weekends: Identity Fragmentation and the Emergence of New Communities, in: Consumption, Markets and Culture, Vol. 5, No. 4, S.
261-284.
Goulding, Christina/Saren, Michael 2007: “Gothic” entrepreneurs: a study of the subcultural commodification
process, in: Bernard Cova/Robert V. Kozinets/Avi Shankar (Hg.): Consumer Tribes. Oxford: ButterworthHeinemann, S. 227-242.
Gozdz, Kazimierz 2000: Toward Transpersonal Learning Communities in Business, in: American Behavorial
Scientist, Vol. 43, S. 1262-1285.
Grant, John 2002: After Image. Mind Altering Marketing. Quelle: http://www.poolonline.com/books/
books38.html.
Grossman, Wendy M. 2001: Selling Community, in: dies.: From Anarchy to Power. The Net Comes of Age.
New York: New York University Press.
Gruen, Thomas W./Osmonbekov, Talai/Czaplewski, Andrew 2005: How e-communities extend the concept
of exchange in marketing: An application of the motivation, opportunity, ability (MOA) theory, in: Marketing Theory, Vol. 5, No. 1, S. 33-49.
Gutjahr, Gert o.J.: Markenkult und Fetischismus. Quelle: http://www.ihm-mannheim.de/kommentar/qualitative_marktforschung_ifm3.html.
Guterson, David 1992: No Place Like Home. On the manicured streets of master-planned community, in:
Harper’s, Vol. 285, No. 1710, S. 55-64.
H
Hackley, Susan/Waters, Nancy Y./Woodside, Sarah 2006: How Creating “Communities of Learning” and
“Common Cultures” Fosters Collaboration: The e-Parliament, the Israeli settlements Project, and the
Mexican Negotiation Skill Training Workshop, in: International Negotiation, Vol. 11, S. 37-64.
Häussling, Roger 2005: Neue Kommunikationstechnologien und Prozesse der Vergemeinschaftung im Unternehmen. Netzwerktheoretische Interaktionsanalyse in einem Sales Support Center, in: Michael Jäckel/Manfred Mai (Hg.): Online-Vergesellschaftung? Mediensoziologische Perspektiven auf neue Kommunikationstechnologien. Wiesbaden: Verlag für Sozialwissenschaften, S. 105-136.
Hagel, John III/Armstrong, Arthur G. 1997: Net Gain. Expanding Markets through Virtual Communities. Boston: Harvard Business Scholl Press.
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Hallay, Hendric/Hellmann, Kai-Uwe/Raabe, Thorsten 2008: Der See ruft… Markenkultur zwischen Forschung und Praxis, in: Markenartikel, 70. Jg., Heft 3, S. 60-63.
Hammond, Kathy/McWilliam, Gil/Diaz, Andrea Narholz 1998: Fund and Work on the Web: Differences in
Attitudes Between Nvoces and Experienced Users, in: Advances in Consumer Research, Vol. 25, S.
372-378.
Hampton, Kelly/Wellman, Barry 2001: Long Distance Community in the Network Society: Contact and Support Beyond Netville, in: American Behavorial Scientist, Vol. 45, S. 476-495.
Hanlon, Patrick 2006: The Code of a Brand Community, in: Advertising Age, Vol. 77, No. 28, S. 16-17.
Harrington, Brooke 2007: Capital and Community: Findings from the American Investment Craze of the
1990s, in: economic sociology − the European electronic newsletter, Vol. 8, No. 3, S. 19-25.
Harris, John 2007: Cool Gymru, Rugby Union and an Imagined Community, in: International Journal of Sociology and Social Policy, Vol. 27, No. 3/4, S. 151-162.
Hellberg, Katja 2002: Communities in the 21st Century fact or Fiction. Seminararbeit.
Hellmann, Kai-Uwe 2005a: Die Magie einer Marke. Harley-Davidson als prototypische „brand community“, in:
Wolfgang Fischer/Manuela Eckstein/Georg Blenk (Hg.): Markenmanagement in der Motorradindustrie.
Die Erfolgsstrategien der Motorradhersteller. Wiesbaden: Gabler, S. 67-86.
Hellmann, Kai-Uwe 2005b: Marken und ihre Anhänger. Zur Subkultur von Markengemeinschaften, in: Planung & Analyse, Sonderheft „Marken“. Sonderbeilage „Neue Ansätze in Markenforschung und Markenführung“, p & a Wissen, brandsboard mit planung & analyse, Juni, S. 38-44.
Hellmann, Kai-Uwe 2005c: Funktionen und Folgen von Brand Communities, in: Münsteraner Diskussionsforum für Handel, Distribution, Netzwerk- und Markenforschung. Vereinszeitung, Münster, S. 50-66.
Hellmann, Kai-Uwe 2006: Die Geburt der Gemeinschaft aus dem Geist des Kapitalismus, in: Berliner Debatte INITIAL, Jg. 17, Heft 6, S. 76-80.
Hellmann, Kai-Uwe/Kenning, Peter 2007: Die Kreise der Communities, in: Absatzwirtschaft, Heft 5, S. 40-43.
Heun, Thomas 2009: Marke und Kultur. Chancen einer kulturalistischen Perspektive auf Marken, in: Sozialwissenschaften und Berufspraxis, 32. Jg., Heft 1, S. 42-55.
Hewer, Paul/Brownlie, Douglas 2007: Cultures of Consumption of Car Aficionades. Aesthetics and Consumption
Communities, in: International Journal of Sociology and Social Policy, Vol. 27, No. 3/4, S. 106-119.
Hickman, T./Ward, J. 2007: The Dark Side of Brand Community. Inter-Group Stereotyping, Trash Talk, and
Schadenfreude, in: G.J. Fitzisimons/V.G. Morwitz (Hg.): Advances in Consumer Research, Vol. 34, S.
314-319.
HighBeam Resarch 2001: When products get a social life. Consumers rally around brand names − and form
grass-roots communities with clout. Quelle: http://www.highbeam.com/.
HighBeam Resarch 2003. Companies building “brand communities”. Quelle: http://www.highbeam.com/.
HighBeam Resarch 2005: iUpload Launches Business Blogging Platform; Perspectives extends Brands &
Creates Communities; Author Once & Reach Multiple Communities with iUpload Perspectives; expands
marketing Reach & Extends Content for Companies and Publishers. Quelle: http://www.highbeam.com/.
HighBeam Resarch 2007: Passenger Launches Customer Collaboration Plattform to Help Fortune 500
Companies Build Private Brand Communities. Quelle: http://www.highbeam.com/.
Hills, M. 2002: Fan Cultueres. London: Routledge.
Hippel, Eric von 2001: Open Source Shows the Way: Innovation by and for Users − No Manufacturer Required! Forthcoming Sloan Management Review, Summer, Manuskript.
Hippel, Eric von 2001: Innovation by User Communities, in: Sloan Management Review, Vol. 42, No. 4, S.
82-86.
Henry, Paul/Caldwell, Marylouise 2007: Imprinting, incubation and intensification: factors contributing to fan
club formation continuance, in: Bernard Cova/Robert V. Kozinets/Avi Shankar (Hg.): Consumer Tribes.
Oxford: Butterworth-Heinemann, S. 163-174.
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Hills, Matthew 1999: Book reviews: Virtual community and the virtues of continuity, in: New Media & Society,
Vol. 1, No. 2, S. 251-277.
Hitzler, Ronald 1998: Posttraditionale Vergemeinschaftung. Über neue Formen der Sozialbindung, in: Berliner Debatte INITIAL, 9. Jg., S. 81-89.
Hodkinson, Heather/Hodkinson, Phil 2004: Rethinking the concept of community of practice in relation to
schoolteachers’ workplace learning, in: International Journal of Training and development, Vol. 8. No. 1,
S. 21-31.
Hoeffler, Steve/Keller, Kevin Lane 2002: Building Brand Equity Through Corporate Societal Marketing, in:
Journal of Public Policy and Marketing, Vol. 21, No. 1, S. 78-89.
Hollenbeck, Candice R. o.J.: Online Anti-Brand Communities s a New Form of Social Action in Adult Education. Georgia (Master Thesis).
Hollenbeck, Candice R./Zinkhan, George M. 2006: Consumer Activism on the Internet: The Role of Antibrand Communities, in: Advances in Consumer Research, Vol. 33, S. 479-485.
Huat, Chua Beng 2006: East Asian Pop Culture: Consumer Communities and Politics of the National, in:
Cultural Space and Public Sphere in Asia. An International Conference, Conference Paper, S. 27-43;
Quelle: http://www.asiafuture.org/csps2006/50pdf/csps2006_1a.pdf.
Hüsing, Alexander 2006: Interaktion mit der Marke. Quelle: http://www.adzine.de.
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Immediato, C. Sherry 2003: The Power of Learning Communities, in: Reflections, Vol. 5, No. 2, S. 13-15.
Iyer, Gopalkrishnan R. 1999: The impact of religion and reputation in the organization of Indian merchant
communities, in: Journal of Business and Industrial Marketing, Vol. 14, No. 2, S. 102-117.
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Jackson, Peter/Lowe, Michelle/Miller, Daniel/Mort, Frank (Hg.) 2000: Commercial Cultures. Economies,
Practices, Spaces. Oxford/New York.
Jahnke, Isa/Herrmann, Thomas 2006: Erfolgsfaktoren zur Kultivierung sozio-technischer Communities aus
der Sicht der dynamischer Rollenstrukturen, in: A.M. Heinecke/H. Paul (Hg.): Mensch & Computer 2006:
Mensch und Computer im StrukturWandel. München: Oldenbourg, 10 S.
Jahnke, Isa/Herrmann, Thomas o.J.: Why is the Inpud-Community so Successful? Informal Structures, Trust
and Social Proximity Cultivating Knowledge Transfer. Manuscript.
Jankowski, Nicholas/Jones, Steve/Samarajiva, Rohan/Silverstone, Roger 1999: Editorial, in: New Media &
Society, Vol. 1, No. 1, S. 5-9.
Ji, Mindy F. 2002: Children’s Relationships with Brands: “True Love” or “One Night” Stand?, in: Psychology
and Marketing, Vol. 19, No. 4, S. 369-387.
Jindra, M. 1994: Star Trek Fandom as a Religious Phenomenon, in: Sociology of Religion, Vol. 55, S. 27-51.
Jordans, Tobias 2005: Marken und Wissenschaft − Wie sehen Psychologie und Soziologie das Phänomen
„Marke“ in Bezug auf Identitätsbildung und Gesellschaft? Seminar-Referat, Aachen.
K
Kahney, Leander 2002: Newton’s Return: A Hit and a Myth. Quelle: http://www.wired.com/news/mac/
1,54690-0.html.
Kahney, Leander 2002: Shrine: Little iMacs Everywhere. Quelle: http://www.wired.com/news/mac/1,562470.html.
Kahney, Leander 2002: Fetishists Really Love Their Macs. Quelle: http://www.wired.com/news/mac/1,564090.html.
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Kahney, Leander 2002: Mac Loyalists: Don’t Tread on Us. Quelle: http://www.wired.com/news/mac/1,565750.html.
Kahney, Leander 2002: Apple: It’s All About the Brand. Quelle: http://www.wired.com/news/mac/1,566770.html.
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