KOMUNA petran.pmd - Fondi Shqiptar i Zhvillimit

Transcription

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PLANI I ZHVILLIMIT TE TURIZMIT
KOMUNA PETRAN
Përgatitur në projektin
“Punët me Komunitetin III”
Qershor 2009
Fondi Shqiptar i Zhvillimit
Me asistencën e FSHZH
Plani i Zhvillimit të Turizmit - Komuna Petran
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K
y plan zhvillimi i turizmit per komunen Petran u hartua ne kuader te projektit “Punet
me Komunitetin III”, financuar nga Banka per Zhvillim e Keshillit te Europes (CEB) dhe
zbatuar nga Fondi Shqiptar i Zhvillimit. Strategjia eshte pergatitur nga Qendra per Kerkim
dhe Zhvillim, agjensia e kontraktuar per pergatitjen e ketij Plani Zhvillimi te Turizmit nga
Fondi Shqiptar i Zhvillimit. Botimi i ketij plani behet me financimin nga granti i Norway
Trust Fund.
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Tabela e Përmbajtjes
I. PARATHENIE............................................................................................. 5
II. KARAKTERISTIKA TE PERGJITHSHEM TE KOMUNES SE PETRANIT ........ 7
III. HARTA DHE BURIMET TURISTIKE TE KOMUNES PETRAN 13
IV. ANALIZA SWOT ...................................................................................... 16
V. REKOMANDIME ...................................................................................... 19
VI. PLANI I VEPRIMIT TE TURIZMIT ............................................................. 20
Hapi 1; Zhvillimi i Profilit te Tregut te Turizmit .................................... 21
Hapi 2; Lista e Pasurive dhe Potencialeve Turistike. ........................... 21
Hapi 3; Lista e Problematikave per Turizmin ..................................... 25
Hapi 4; Zhvillimi i Turizmit nepermjet qellimeve
dhe objektivave te percaktuara ......................................................... 29
Hapi 5; Zhvillimi i Objektivave te Turizmit,
Implementimi i Planit Veprues .......................................................... 30
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I.
PARA
THENIE
ARATHENIE
Plani Veprimit te Turizmit eshte nje rezultat i drejtperdrejte i Planit Strategjik te Komunes se
Petranit. Qellimi primar i ketij plani eshte “Zhvillimi i Turizmit” ne baze te politikes se
vazhdueshme te turizmit “Per ta khtyer Petranin ne nje zone turisitike nepermjet zhvillimit dhe
promovimit te burimeve natyrore dhe traditave historike”.
Grupi i Eksperteve te Qendres per Kerkim dhe Zhvillim asistoi ne zhvillimin e ketij plani per
Komunen dhe sugjeroi qe komuna te shfrytezoje Planin e Veprimit per Turizmin ne menyre
qe te permiresoje kerkesat e caktuara per te arritur Planin e tij Strategjik “ Per Zhvillimin e
Turizmit”.
Procesi i Planit Veprimit te Turizmit eshte plan i orientuar drejt veprimit. Ky plan eshte
fokusuar ne identifikimin e pasurive turistike kryesore te komunes dhe ne gjetjen e menyres,
per permiresimin e tyre. Pervec dokumenteve per politiken e zhvillimit te turizmit ne komune
jane marre ne konsiderate dhe dokumenta te tjera strategjike ne lidhje me zhvillimin e
Permetit dhe Gjirokastres.
Komuna e konsideron faktor te rendesishem:
(i)
(ii)
permiresimin e rrugeve qe lidhin komunen e me qytetin e Permetit,
si dhe bashkepunimin me kete qytet per arritjen e qellimit per te promovuar
Komunen Petran ne nivel rajonal, kombetar dhe nderkombetar.
Plani i Veprimit te Turizmit ne Petran u pergatit ne bashkepunim me Keshillin e Komunes
dhe kontributit te vecante te Kryetarit te komunes Petran. Grupi i Punes ne draftin e zhvillimit
turisitik te planit te veprimit ka perfshire perfaqasues te: 1) Biznesit privat direkt ne sherbim te
turisteve, 2) OJQ qe jane perfshire ne zhvillimin ose organizimin e aktiviteteve turistike, 3)
zyrtare te pushtetit lokal pergjegjes per sigurimin e infrastruktures perkatese, e cila eshte e
domosdoshme per plotesimin e nevojave te turisteve gjate vizitave ne kete zone.
Ky Plan Veprimi per Turizmin mund te percaktohet si “nje dokument i shkruar ne interes te
zones, i cili do te ndihmoje ne zhvillimin direkt te turizmit si dhe promovimin e tij ne nje
periudhe afatshkurter dhe afatgjate. Ky plan eshte zhvilluar dhe mbeshtetur formalisht nga
grupe individesh dhe agjenci qe perfaqesojne nje pjese te gjere te industrise se turizmit ne
zone.
Ndersa ka ngritur shqetesimet per zhvillimin e turizmit, stafi i QKZH-se ka perdorur
ekspertizen e diponueshme te zones. Kjo ekspertize ka ndihmuar ne venien e fokusit tek
objektivat kryesore, te cilat menjehere sapo te permbushen do te cojne ne nje permiresim te
industrise se turizmit ne zone.
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Plani jep drejtimin per bizneset, pushtetin lokal dhe organizatat e tjera te interesuara te
analizojne tregun e turizmit, potencialet e turizmit, si dhe problematiken e tij me qellim qe
nepermjet objektivave te vendosura te kapercehen pengesat dhe te sigurohen asetet.
Meqenese turizmi eshte nje industri ne zhvillim, plani do te monitorohet dhe vleresohet
periodikisht ne menyre qe te behen rregullimet e nevojshme.
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II.
KARAK
TERISTIKA TE PERGJITHSHME
KARAKTERISTIKA
TE K
OMUNES PETRAN
KOMUNES
Komuna e Petranit u krijua ne Gusht te vitit 1992 me riorganizimin e pushtetit lokal. Komuna
perfshin nje territor te gjere prej 18423 ha dhe gjendet ne rrethin e Permetit, Qarku i
Gjirokastres.
Komuna e Petranit eshte kufizuar me keto njesi te qeverisjes vendore: (Foto e hartes se
komunes) Veri- Komuna e Çarçoves; Jug – Komuna e Piskoves; Lindje – Komuna Frasher
dhe Perendim – Vargmalet e Nemerçkes dhe Dhembelit.
Petrani eshte nje vend i mrekullueshem ku kodrat dhe luginat gershetohen me njera-tjetren,
ndersa lumi Vjosa siguron nje pamje piktoreske te lugines.
Pjesa kryesore e fshatrave te Petranit shtrihen pergjate lugines se Vjoses, ndersa 6 fshatra te
tjere ndodhen ne kodrat dhe malet ne nje lartesi prej 600-900 m mbi nivelin e detit.
Komuna e Petranit ka nje popullsi prej 3067 banoresh, te cilet jetojne ne 15 fshatrat e
komunes.
Fshatrat e Komunes Petran jane: Kaludh, Petran, Gjinkar, Badlonje, Leshnice, Leuse, Bodar,
Qilarishte, Tremishte, Novosele, Skutaraq, Lipivan, Benje, Ogdunan, Delvine, Trepozisht.
Shtepite jane perqendruar me shume ne lagje te vogla poshte kodrave rreth lugines se Vjoses
dhe lidhen midis tyre me ane te rrugeve qe kryqezohen. Shtepite jane ndertime te reja me nje
ose dy kate.
Komuna Petran ka nje pozicion gjeografik qe lejon zhvillimin e ekoturizmit dhe turizmin
kulturor, megjithate nuk ka tregues te nje zhvillimi te tille ne zone. Nisur nga fakti qe
Komuna Petran eshte afer me me qytetin e Permetit, ajo mund te perfitoje nga sherbimet qe
ofrohen ne qytet. Ndermjet turisteve qe mund te vizitojne komunen, kategoria e turisteve qe
vizitojne komunen per perdorimin e banjave termale perben numrin me te madh te turisteve
qe mund te vijne çdo vit ne periudhen e veres. Sipas te dhenave vjetore rreth 20 000 vizitore
vijne ne banja termale te fshatit Benje (Komuna Petran) dhe rreth 700 turiste vizitojne
monumentet kulturore te komunes. Nuk ka te dhena reale per te ardhurat qe mund te
gjenerohen nga keta turiste. Megjithate jane 3 hotele dhe restorante ne fshatin Benje, Iliar
dhe Badlonje me nje kapacitet mesatar prej 20 dhomash dhe 35 shtreterish. Perveç kesaj jo
Potenciali Turistik
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te gjithe turistet qe vizitojne komunen e Petranit akomodohen ne keto hotele pasi shumica e
tyre akomodohen ne hotelet e qytetit te Permetit, ose ne shtepite e te afermeve apo shokeve
te tyre.
Familjet ne zonen e Permetit perfshire ketu edhe komunen e Petranit jane shume te njohura
per traditat e tyre ne gatim, si dhe per industrine e prodhimit ushqimor. Per kete arsye, ka
mundesi te mira per zhvillimin e turizmit familjar ne fshat.
Per me teper, nisur nga fakti qe nuk ka shume hotele ne komunen e Petranit akomodimi i
turisteve nga banoret ne shtepite e tyre do te çoje ne rritjen e numrit te turisteve qe do
vizitojne zonen. Shume familje ne komune e Petranit mund te perdorin shtepite e tyre (hanet)
per turistet, mund te permiresojne standartet e tyre te jeteses, si dhe mund te trajnohen ne
lidhje me ate se si mund t’u sherbejne me mire turisteve.
Kapitali Shoqeror
Nisur nga dendesia e popullsise fshatrat kryesore te komunes jane: Kaludh, Petran,
Badlonje, te ndjekuar nga Bodar, Qilarisht, Skutaraq.
Vlen te permendet fakti qe ne komune nuk ka patur migrim te popullsise, kjo si pasoje e
pozites gjeografike te vete komunes, e cila shtrihet ne hyrje te qytetit te Permetit. Numri i
familjeve gjate viteve 1990-2007 ka patur nje pakesim prej 12% (nga 920 familje ne 1990
numri i tyre ariti ne 820 ne fund te 2007-tes). Nderkohe, brenda komunes verehet nje
levizje e brendshme e popullsise drejt fshatrave te Benjes, Tremisht dhe Trepozisht. Mosha
mesatare e popullsise eshte relativisht e re (36% e popullsise eshte nen 18 vjeç) tregues ky
qe ka mbetur i njejte gjate 10 viteve te fundit.
Pothuajse te gjitha fshatrat lidhen me komunen me ane te rrugeve qe jane te kalueshme
gjate gjithe vitit. Keto rruge nuk jane ne kushte te mira. Ato nuk jane te asfaltuara, dhe
siperfaqja e tyre ka gropa te shumta. Duket qarte qe rruget nuk mirembahen.
Arsimi
Komuna ka aktualisht rreth 15 shkolla ne te gjitha fshatrat, nga keto 13 jane shkolla fillore,
2 shkolla 9-vjeçare dhe nje shkolle te mesme te pergjithshme.
Nisur nga distanca e afert me qytetin e Permetit, nuk ka shkolle te mesme ne komunen e
Petranit, keshtu nxenesit perdorin transportin publik per te shkuar ne shkolle. Ne komune
numerohen 15 kopshte publike dhe nuk asnje kopesht privat.
Ne te dy nivelet, si ne shkollen fillore dhe ne ate 9-vjeçare, numri i nxenesve eshte zvogeluar.
Totali i nxenesve qe ndjekin shkollen ne komunen Petran eshte 214, nga te cilet 25 nxenes
ndjekin shkollen 9-vjeçare. Nje problem shqetesues eshte numri i ulet i nxenesve te cilet
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ndjekin shkollen fillore dhe ate 9-vjeçare, dhe po aq shqetesues eshte dhe numri i nxenesve
qe ndjekin shkollen e mesme. Por me gjithe tentativat e bera per te permiresuar
infrastrukturen arsimore, mbeten akoma probleme te natyrave te ndryshme per t’u zgjidhur .
Zbavitja dhe koha e lire.
Sporti dhe jeta kulturore ne komunen Petran eshte shume e varfer dhe pothuajse nuk
eksizton fare. Komuna Petran nuk ka qender kulturore dhe sportive. Nuk ka terrene sportive,
ose fusha futbolli, tavolina tenisi, palestra etj. Nuk ka librari ose qender interneti. Banoret
nuk jane te perfshire ne aktivitetet e jetes sociale dhe kulturore te komunes Petran.
Sherbimet Shendetesore
Komuna e Petranit ka 12 qendra shendetesore, me 12 infermiere dhe 2 klinika ku punojne
me kohe te plote vetem dy doktore. Gjithashtu, nuk ka farmaci dhe klinike dentare. Perveç
fshatrave Tremishte, Ogdunan, Delvine, sherbimet mjekesore jane te siguruara ne te gjitha
fshatrat e tjera. Per komunen eshte e domosdoshme te kete me shume farmaci dhe nje
maternitet.
Sherbimet Sociale
Numerohen rreth 54 familje ne komunen Petran te cilat perfitojne nga skema e ndihmes
sociale, si dhe 20 individe te verber te cilet perfitojne nga skema e invaliditetit dhe sherbimi
shendetesor per njerezit e paafte. Familjet te cilat perfitojne nga skema e ndihmes sociale
banojne ne fshatin Leuse, pasi ky fshat nuk ka siperfaqe te punueshme te tokes bujqesore.
Cilesia e jetes varet nga niveli i infrastruktures dhe cilesia e sherbimeve te ofruara nga
komuna.
Ne komunen e Petranit gjenden 3 restorante, ne pjesen e siperme, qe kane ambiente te
perdorshme si hotele me nje kapacitet prej 20 dhomash dhe 35 shtreterish. Bare te vogla
dhe kafene jane funksionale ne te gjitha fshatrat e komunes. Furnizimi me uje, telefonia
celulare dhe mjetet e shtypit jane te garantuara. Megjithate nuk ka aktivitete te vecanta te
organizuara per te terhequr turistet apo vende argetimi per femijet. Cilesia e jetes varet nga
niveli infrastruktures dhe cilesia e sherbimit ne komune. Ka mungese te zhvillimit te
infrastruktures rrugore qe mund te sjelle turistet ne komune nga rruga kryesore. Eshte e
rendesishme te permendet qe komuna e Petranit ka mungese ne zhvillim e infrastruktures
dhe sistemin e trajtimit te ujrave dhe mbetjeve urbane.
Sherbimet turistike
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ZHVILLIMI EKONOMIK I KOMUNES PETRAN
Burimet e te ardhurave per familjet e fermereve gjenerohen me se shumti nga aktiviteti i tyre
privat ne ferme. Punesimi ne sektorin privat dhe publik eshte shume i ulet. Eshte mese e
dukshme qe pjesa me e madhe e njerezve eshte e punesuar ne sektorin e ndertimit dhe
sherbimit, por keto sektore nuk ofrojne vende pune permanente. Per pasoje, forca e lire e
punes eshte e angazhuar ne bujqesi, rritjen e kafsheve, frutikulture dhe biznese te vogla.
Rreth 50% e forces se punes ne kete zone operon ne sektorin bujqesor, 20% ne tregetimin e
bagetise se imet, 5% jane perfshire ne tregeti dhe sherbime, dhe rreth 25% e tyre jetojne ne
emigracion, kryesisht ne Greqi dhe Itali. Fuqia punetore e Komunes Petran eshte rreth 1200
individe.
Ne zone jane disa ferma te vogla bujqesore si dhe kope me bageti te imta. Perveç fshatit
Leuse, te gjithe familjet e tjera zoterojne rreth 0.1-0.4 ha toke per çdo person ne familje, te
shperndare ne 5-8 ngastra toke per çdo ferme. Çdo familje zoteron rreth 1-2 lope.
Bujqesia
Komuna Petran ka nje siperfaqe prej 1377 ha toke bujqesore (nga e cila 837 ha eshte toke
e kultivuar).
Gjate viteve 1990-2007 eshte vene re nje rritje e konsiderueshme e nivelit te foragjereve dhe
nje pakesim i vazhdueshem i dritherave. Vlen te theksohet fakti se siperfaqet e vreshtarise
kane patur nje rritje ne me shume se 10 ha gjate periudhes 2002-2007. Kjo tregon se
fermeret kane filluar te investojne ne zhvillimin e bujqesise dhe tendenca e tyre fokusohet ne
zhvillimin e vreshtarise ne perdorimin e saj per lende te pare, ose si produkt i gatshem.
Sistemi i furnizimit me uje mbulon nje siperfaqe te kufizuar toke, rreth 8% te tokes bujqesore
te komunes dhe 13% te tokave te kultivuara. Siç shihet dhe nga te dhenat e mesiperme,
niveli i furnizimit me uje mbetet nje nga shqetesimet me kryesore qe duhet permiresuar ne
zonat bujqesore.
Perpunimi i rrushit realizohet nga vete fermeret. Rritja e numrit te vreshtave dhe perpunimit
te rrushit, ka rritur ndjeshem problemin e magazinimit dhe te tregtimit te produktit.
Gjate viteve te fundit, fermeret jane perqendruar ne kultivimin e rrushit, perimeve dhe
frutave. Aty gjenden aktualisht 71.5 ha vreshta, nga te cilat 28.5 ha jane te reja. Kjo
komune ka nje tradite ne industrine e perpunimit te ushqimit, me se shumti ne perpunimin e
rrushit dhe frutave per prodhimin e veres, rakise, si edhe te lengjeve te ndryshme te frutave.
Kjo tradite dhe interesi per te investuar ne bujqesi perbejne mundesi te shkelqyera per
zhvillimin e agroturizmit bujqesor.
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Blegtoria
Komuna eshte e njohur per rritjen e bagetise se imet, aktualisht numerohen 3728 krere dhi,
9718 dele, 956 lope, 218 koshere blete, por megjithate ne disa fshatra, sidomos ne zonen
e Baldonjes eshte vene re nje ulje e numrit te bagetive te imta. Renia ka qene e madhe neper
fshatrat me nje sasi te madhe bagetish, ndersa ne fshatrat me nje sasi me te vogel renia ka
qene me e vogel.
Ne saje te statistikave te fundit, prodhohen 13600 kv qumesht ne vit, nga ku 10000 kv
perpunohet ne 5 baxhot e shperndara ne territorin e komunes, ndersa sasia tjeter
konsumohet nga familjet, ose shitet nga vete ato ne treg.
Emigrimi
Nga zonat Badlonjes dhe Leshices kane emigruar rreth 870 njerez dhe keto dy fshatrat jane
me te prekura nga emigrimi. Pothuajse 115 familje jane larguar nga komuna, ndersa pjesa
tjeter rreth 300 persona ose 25% e forces punetore konsiderohen si emigrante sezonale ne
Greqi. Te ardhurat e tyre jane nje burim i rendesishem ne jeten e komunitetit dhe per
investimet e fermereve.
Infrastruktura
Uji- Komuna Petran ka burime te mjaftueshme te ujit te pijshem si per zonat malore ashtu
dhe ato fushore dhe nuk ka mungese te furnizimit me uje, perveç rasteve kur ka punime ne
rrjet. Megjithate eshte gjithmone e nevojshme qe sistemi i furinizimit me uje te pijshem te
mirembahet.
Rruget – Rruget ekzistuese ne zonat malore kane nevoje per pastrim dhe mirembajtje. Jane
rreth 11 km rruge te mirembajtura dhe qe nuk kane ngarkese, por mbeten dhe 7 km
rruge qe kane nevoje te rregullohen, kryesisht ne fshatrat Badlonje, Benje dhe fshatrat e
Petranit.
Rrjeti telefonik – Ka akses vetem per telefon celular.
Planifikimi Urban– Eshte e nevojshme te behen shume studime dhe projekte ne lugine sepse
çeshtjet e prones dhe levizjes demografike kane krijuar probleme ne krijimin e hartes
planifikuese per fshatrat.
Ndriçimi - Ndriçimi i rrugeve eshte perfunduar ne 5 fshatra (Petran, Kaludh, Gjinkar,
Skutaraq, Leshice) dhe eshte planifikuar te behet ne 4 fshatra te tjera, si ne Kaludh, Benje,
Ogdunan dhe Leshice.
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Tregetia dhe Sherbimi
Ne komunen Petran rritja e iniciatives private eshte shume e kufizuar. Jane rreth 11 njesi
tregtimi dhe 7 njesi sherbimi te cilat operojne ne komune..
Sherbimet perfshijne: marangoz, sherbime mekanike, etj. ndersa njesite tregetare tregtojne
atrikuj te pergjithshem. Afersisht 5% e njerezve jane punesuar ne keto njesi.
Turizmi
Siç eshte permendur edhe me lart, komuna e Petranit ka potenciale te medha turistike, por
ka mungese te infrastruktures per te terhequr turistet ne zone. Ka 3 hotele/restorante, si dhe
disa bar-kafe qe sherbejne ne fshatrat e komunes. Grupi i dyte me i madh i turisteve qe
vizitojne zonen, perveç turisteve kalimtare, eshte ai i personave qe vijne per qellime kurative,
per perdorimin e banjave termale. Jane rreth 20 000 vizitore qe mund te shpenzojne 15
dite ne periudhen e veres, nga muaji qershori ne muajin tetor, dhe mund te gjenerojne te
ardhura nga 30 000 deri ne 45 000 euro. Numri i vizitoreve do te rritej shume, nese do te
ekzistonte nje rruge e mire e cila do te lehtesonte vajtjen tek banjat termale. Kjo eshte
pershtypja edhe e turisteve qe vizitojne zonen, te cilet ankohen per kushtet e rruges.
Nje tjeter grup i interesuar turistesh eshte ai qe viziton zonen per arsye gjuetie te kafsheve te
egra (lepur, dhelper, ujk, zogj etj). Jane rreth 1800 gjuetare qe vizitojne zonen gjate sezonit
te gjuetise dhe qe shpenzojne 2-3 dite ne zone dhe gjenerojne rreth 30 000 euro te
ardhura.
Grupi i trete i vizitoreve perbehet nga grupe te vogla turistesh te cilet vizitojne komunen e
Petranit ne dite te veçanta per te festuar ceremonite fetare dhe per te vizituar monumentet
kulturore te Petranit. Megjithate, per shkak te rruges se keqe per te vajtur tek monumentet
kulturore dhe kishat e mirenjohura te komunes se Petranit, jane vetem 700 njerez qe
vizitojne monumentet. Investimet ne infrastructure, te cilat do te lehtesonin vajtjen e njerezve
ne destinacionet turistike, jane shume te domosdoshme ne zone dhe do te rrisin ne menyre
te ndjeshme numrin e turisteve.
Petrani ka potenciale te ndryshme turistike dhe avantazhe qe mund te perdoren me mire dhe
te gjenerojne me shume te ardhura per zonen dhe komunen nese do kishte infrastrukturen e
duhur.
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Bredhi i Petranit
Bredhi i Petranit gjendet ne luginen e siperme te Vjoses, Petran-Çarçove, dhe ka nje
siperfaqe prej 1 ha. E veçanta eshte se bredhat jane rritur dhe zhvilluar ne nje zone jashte
III. HAR
TA DHE BURIMET TURISTIKE
HART
TE K
OMUNES PETRAN
KOMUNES
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arealit te perhapjes se bredhave. Ne lartesine 300-350 m mbi nivelin e detit, bredhi
shoqerohet me shkurre te llojit mare dhe shkoze.
Bredhi ka vlera te veçanta biologjike, mosha mbi 45 vjet, nga i cili mund te perfitohen bime
te rendesishme si sherebela, dellinja dhe lis rralle, po ashtu bredhi i Petranit njihet si nje
bime e rendesishme per zhvillimin e zones.
Zona e Shqerise ndodhet ne zonen jug-lindore te qytetit te Permetit, rreth 10-12 km larg
dhe kjo zone me faunen dhe floren, karakterizohet nga vendburime te hershme te para 2
mije vjeteve. Burimet e ujrave termale, kanionet dhe shpellat tipike te kesaj zone formojne
nje sistem ekologjik me vlera mjedisore.
Ujrat Termale te Benjes
Keto njihen me emrin banjat termale te Benjes dhe ndodhen 14 km larg qytetit te Permetit.
Ne komunen Petran, gjenden 6 burime ne rreze te shkembinjve masive, ne te dy anet e
lumit Lengarice. Rruga per te shkuar ne keto monumente natyrore eshte nepermjet itenerarit
automobilisitik Permet-Petran-Benje. Ujerat me baze sulfurore kane efekte shume te larta
kuruese nga te cilat 4 burime perdoren per semundje kronike te reumatizmes, nje tjeter per
semundjet e stomakut, dhe i fundit per semundjen e lekures.
Ujrat termale te Benjes kane nje temperature prej 26-32ºC. Keto burime u shfytezuan nga
shteti ne vitet 1964-1975 dhe aktualisht ato jane te demtuara sepse shfrytezohen ne
menyre te pa-organizuar nga banore te qytetit te Permetit ne vere.
Kanionet “Ura e Dashit”
Ky kanion ndodhet 200 m larg burimeve termale ne te dyja anet e lumit Lengarice, lartesia
30 m, gjeresia 2 m, e duke zbritur perreth vargu i kanioneve vjen duke u zmadhuar deri ne
lartesi 150 m, e gjeresi 10-12 m, duke u bere nga me tipiket e vendit. Kanionet kane
terhequr vemendjen e vizitoreve dhe shkencetareve te huaj dhe vendas.
Kisha e Shen Merise ne Leuse
Ndodhet buze fshatit Leuse, eshte ndertuar ne shekullin e 18-te nga greket dhe eshte nje
objekt qe bie menjehere ne sy kur shkohet ne Leuse. Pjesa e perparme e kishes eshte si
manastir, vete kisha eshte si tempull, dhe rrethohet nga 3 perrenj te medhenj qe dalin nga
malet dhe derdhen ne lumin Vjosa. Perpara kishes gjenden disa monumente te vjetra
varresh te viteve 1800-1900.
15
Eshte folur shpesh se piktori ishte ne moshe te re kur filloi te pikturonte kishen, dhe nje plak
me bastun kur e mbaroi ate. Kisha kishte 2 “motra”, Kisha e Benjes dhe ajo e Kosines. Me
date 8 Shtator organizohet nje feste e madhe, Festa e Shen Merise, ku me qindra turiste
vizitojne vendin.
Pjesa e jashtme e kishes eshte e pikturuar me shume afreske te ndryshem. Jane 2 dhoma ne
kishe, te cilat ishin ndare ne tre pjese, qe perdoreshin nga grate, burrat, dhe ne fund nga
nuset e reja. Qoshja e dhomes se grave qe nga koha e luftes greko-romake dhe sot vazhdon
te perdoret per pagezimin e besimtareve. Kisha eshte rikonstruktuar ne vitin 2000.
16
IV
T
IV.. ANALIZA SWO
SWOT
Pikat e forta
x
x
x
x
x
x
x
Vende turistike terheqese
Njerez bujar
Interes nga pushteti lokal per te
mbeshtetur zhvillimin e turizmit ne
zone
Mundesi per te perdorur banjat
termale per qellime shendetesore/
kurative
Ekzistenca
e
monumenteve
te
ndryshme kulturore ne komune
Mundesi per te zhvilluar produktet e
agroturizmit bujqesor
Cilesi e larte e produkteve tradicionale lokale dhe produkteve te disponueshme ne tregje dhe ne dyqane
produkte te prodhuar tradicionalisht
si raki, vere, mjalte dhe reçel
Avantazhet
x
x
x
x
x
x
Akses i lehte per ne banjat termale si
pasoje e distances se shkurter nga
qyteti i Permetit dhe rruga nacionale
Tradite e mire ne prodhimin e produkteve bujqesore dhe gatimin ne
zone
Bujaria dhe mikepritja e njerezve qe
presin turistet ne shtepite e tyre/hanet
Vende per pushim (parqe, pyje, zona
malore)
Restorante te nje cilesie te mire dhe
me çmime te ulet
Disponueshmeri e mini-marketeve dhe
furrave te bukes
Pikat e dobeta
x
x
x
Mungese e infrastruktures ne rrugen
qe lidh qytetin e Permetit me
destinacionet turistike (banjat termale,
kisha e mirenjohur dhe monumentet
kulturore)
Mungese e strukturave te akomodimit
ne restorante dhe hotele
Niveli i ulet i sherbimeve turistike te
ofruara ne komune
Kercenimet
x
x
x
x
x
Kushte me te mira te rruges per te
bere te mundur vajtjen ne krahina te
tjera atraktive te Shqiperise
Lehtesira per t’u akomoduar ne qytet
Lehtesira per t’u akomoduar ne banja
te tjera termale ne vend
Mungese fondesh per te mbeshtetur
zhvillimin e turizmit dhe zhvillimin e
projekteve
Mungese e materialeve promocionale
dhe te marketingut te cilat promovojne vlerat atraktive, turistike dhe
kulturore te zonave te komunes
17
LIDHJA ME STRATEGJINE KOMBETARE TE TURIZMIT
Ne muajin Dhjetor 2005, Ministria e Turizmit, Kultures, Rinise dhe Sporteve, mbeshtetur nga
PNUD, aprovoi Strategjine e Re Kombetare te Turizmit, e ashtuquajtur “Strategjia dhe Plani i
Veprimit per Zhvillimin e Sektorit te Turizmit Shqiptar”. Strategjia e rishikuar u aprovua ne vitin
2008.
Elementet kyç te strategjise jane:
·
Promovimi i natyres, trashegimise kulturore, turizmit kulturor, dhe zhvillimi i
ekoturizmit
·
Sigurimi i nje menaxhimi te qendrueshem ne drejtim te krijimit te nje impakti
pozitiv te trashegimise kulturore dhe natyrore
Nje numer i pikave kyçe dhe avantazheve per sektoret e perfshire jane listuar me poshte:
a.
b.
c.
Ruajtja me e mire e biodiversitetit dhe trashegimise kulturore
Turizmi dhe ekoturizmi çojne ne hapjen e vendeve te reja te punes dhe rritjes
se te ardhurave per komunitetin lokal
Residentet lokale do te kene perfitime nga produktet lokale
Duke krahasuar objektivat e zhvillimit te turizmit per komunen e Petranit me elementet e
Strategjise Kombetare te Turizmit, duket qarte se keto objektiva reflektojne dhe mbeshtesin
strategjine kombetare.
Ministria ne kuadrin e realizimit te objektivave te saj strategjike jep mbeshtjetjen institucionale
ne implementimin e Planit te Veprimit te Turizmit ne Petran dhe kjo gjithashtu ndihmon dhe
vete Ministrine si institucion.
LIDHJA ME PLANIN E ZHVILLIMIT LOKAL
Shumica e projekteve te listuara ne planin e zhvillimit, jane te pershtatshme per krijimin e
infrastruktures baze per zhvillimin e turizmit ne kete zone.
Avantazhi kryesor eshte se komuna Petran ka aktualisht burime te ujit te pijshem, keshtu qe
nevojitet vetem mirembajtja e sistemit te ujit. Sidoqofte furnizimi me uje, eshte nje faktor
lehtesues per turistet qe do te vizitojne zonen e si rrjedhim e vendos Petranin ne nje situate te
favorshme ne lidhje me furnizimin me uje.
Komuna e Petranit ka hartuar tashme planin lokal te zhvillimit, duke identifikuar fushat
kryesore per zhvillimin social dhe ekonomik te saj si dhe ka paraqitur propozime konkrete per
zhvillimin ne te ardhmen e afert.
18
Projekte te tjera qe lidhen me permiresimin e kushteve te rruges qe lidhin fshatrat me
qendren e komunes mbeten kritike, kjo per faktin se permiresimi i kushteve te rruges çon ne
perfitimin e sherbimeve qe ofron komuna dhe sherbime te tjera publike, si arsimi,
shendetesia, etj.
19
V.
REK
OMANDIME
REKOMANDIME
1.
Lobim ne nivel lokal, rajonal dhe kombetar per permiresimin dhe
mirembajtjen e rrugeve kombetare qe kalojne ne zone.
2.
Sigurimi i nje cilesie te larte te rrugeve per ne destinacionet turistike ne zone.
3.
Kooperim dhe bashkepunim me agjensite turistike shqiptare dhe operatoret
turistik per promovimin e aseteve turistike dhe perfshirjen e tyre ne paketa
promocionale te ketyre operatoreve.
4.
Inkurajimi i sektorit privat te turizmit me qellim rritjen e kualifikimit per stafin
drejtues dhe ate ne sherbim direkt te vizitoreve, si dhe stimulimin e shtepive
per turistet/hanet ne fshatrat e komunes.
5.
Dizenjimi i materialeve promocionale per komunen e Petranit si harta e
komunes, harta e qytetit te Permetit si dhe nje guide per krahinen e
Gjirokastres.
6.
Krijimi i nje faqe interneti per zonen ne te cilin do te listohen vlerat turistike,
aktivitetet turistike dhe sherbimet.
7.
Promovimi i zhvillimit te agroturizmit ne zone.
Rekomandimet kryesore per mbeshtetjen e turizmit ne komunen e Petranit si nje nga prioritet
kryesore qe gjeneron te ardhurat ne zone jane si me poshte:
20
VI. PLANI I VEPRIMIT PER ZHVILLIMIN
E TURIZMIT
QKZH ka bazuar punen e saj ne hartimin e Planit te veprimit per zhvillimin e turizmit ne
komunen Petran, ne perkufizimin e Turizmit si “Eksperienca e njerezve qe udhetojne
larg shtepise se tyre per çlodhje,
lodhje, pushim, ose biznes”.
Fjala “turist” per pasoje perfshin te gjithe tipet e udhetareve si pushuesit tipik, shoket, te
afermit, personat qe vijne per te bere biznes, persona qe vijne ne zone per te perfituar nga
sherbimet qe ofrohen ne zone, si dhe persona qe marrin pjese per konferenca ose takime
dhe udhetare qe kalojne per te shkuar ne destinacione te tjera.
Jane 5 komponente kyç qe konsiderohen te nevojshem per analizimin e potencialeve te
turizmit dhe ndermarrjen e veprimeve per zhvillim:
Pasurite turistike, eventet dhe aktivitetet - perfshijne veçorite e natyres dhe ato te
bera nga dora e njeriut ne komune, qe jane ne interes te turisteve dhe perbejne arsyen
kryesore te ardhjes se tyre.
Marketingu turistik dhe promovimi: perfaqeson menyren sesi individet dhe grupet e
komunes Petran planifikojne te reklamojne zonen tek turistet potenciale.
Infrastruktura e TTurizmit:
urizmit: perfshin nevojat baze dhe lehtesirat e nevojshme si dhe te
disponueshme per turistet ne udhetimin e tyre si: rruget, zone parkimi, sinjalistika, uji dhe
lehtesira gjate organizimit te eventeve ose aktiviteteve te ndryshme.
Mikepritja TTuristike:
uristike: ka te beje me menyren sesi u sherbehet klienteve, trajtimi dhe
mikepritja nga stafi ne kontakt te drejtperdrejt me turistin, gjate udhetimit ne zonen e
Petranit.
Sherbimi per individet: perfshin te gjitha sherbimet qe plotesojne nevojat e turisteve ne
komune si: hotele/motele/resorte, fusha kampingu, restorante, dyqane, operatore turistik,
sherbime turistike etj.
21
Hapi 1: Zhvillimi i profilit te turizmit
Para se te zhvillohen dhe te promovohen pasurite dhe vlerat e zones, sherbimet dhe
infrastruktura qe kerkohet per te ofruar nje turizem te suksesshem, eshte e rendesishme te
percaktohet se çfare perfaqeson Petrani, cilat jane prioritetet e turizmit per secilin segment
te tregut.
Si rrjedhoje, hapi i pare i Planit te Veprimit te Zhvillimit te Turizmit eshte grumbullimi i nje
sasie te madhe informacioni per segmentet e tregut.
Kjo u realizua ne saje te nje pyetsori me grupe te ndryshme njerezish, te cilet dhane pergjigje
pyetjeve perkatese per te gjithe segmentet e tregut.
Grupi i njerezve te perfshire ne pyetsor perfaqeson segmente te ndryshme qe vizitojne
Petranin dhe ne baze te rendesise u be renditja per secilin segment.
Rezultatet: Grupi i punes percaktoi segmentimin kryesor te tregut per komunen Petran
Bazuar ne analizen e pyetsorit, grupi i punes renditi 5 segmentet kryesore te tregut si me te
rendesishme per industrine e turizmit ne zonen e Petranit:
1.
2.
3.
4.
5.
Pasagjeret tranzit (te cilet udhetojne per ne zona te tjera ne jug te Shqiperise)
Pushuesit frekuentues te llixhave ne Petran dhe klimes
Pjesemarresit ne takime me grupe te vogla
Personat me makina personale qe kalojne transit
Gjuetaret
Keto segmente tregu ne rajon konsiderohen si me realet dhe me te lehta per t’u zhvilluar ne
periudhe afat shkurter. Per kete grupi i punes mendon qe ne ate se çfare ofron Petrani,
Shqiperia ka shume pune per te bere, perpara se te terheqe tregjet e rendesishme
nderkombetare.
Pese potencialet e mundshme si komponente te zones per perdorimin e aseteve te tyre ne
industrine e turizmit.
Secili komponent eshte listuar sipas rendesise qe paraqet.
Hapi 2: Lista e Pasurive Turistike:
22
Asetet me te vleresuara lidhen me akomodimin e turisteve dhe sherbejne si prioritet baze i
ketij tregu.
Rezultati : Vetem tre vlerat me te rendesishme jane paraqitur me poshte:
Vlerat - PPasurite
asurite TTuristike
uristike – Evenimentet dhe Aktivitetet
1)
Qendra Termale e Benjes
2)
Pasurite Turistike (Guri i Famshem, Kishat)
3)
Natyre dhe klime e mrekullueshme, dhe sezoni turistik – Qershor - Shtator
Pasurite - Marketingu dhe PPromovimi
romovimi TTuristik:
uristik:
1)
Qeverisje e mire lokale
2)
Koordinimi me Bashkine e Permetit
Vlerat – Infrastruktura TTuristike
uristike
1)
24 ore energji elektrike
2)
Uje te pijshem 24 ore ne dite
3)
Sherbimi i mire i telefonise
4)
Distance e afert me qytetin e Permetit
Vlerat – Mikepritja
1)
Banoret mikprites
2)
Akomodimi (Hotelet e Permetit, Hotel Nemerçka, Hani i Colit)
3)
Banore te kulturuar
Vlerat –T
urizmi - sherbimi per individet
–Turizmi
1)
Cilesi e larte e ushqimeve dhe produkteve te ndryshme lokale
1)
Restorante te mira dhe me çmim te ulet
2)
Marketingu per produktet tradiconale si vere/raki, reçel
23
Profili i Tregut te Turizmit
Vlerat TTuristike,
uristike, Eventet dhe Aktivitetet
Nr
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Vlerat
Kishat e Benjes, Leuses
Llixhat e Benjes
Kanionet e Lengarices
Ura e Kadiut
Shpella e Pellumbave
Lugina e Lengarices
Mali i Nemerçkes
Uji i ftohte i Megallarit
Bredhi i Petranit
Guri i Petranit
Pyjet e Lupekes
Uji i ftohte i Sopotit (15 qershor - 15
shtator)
Natyre dhe klime e bukur, sezoni turistik
Qershor - Shtator
Ngjitje ne mal
Gjueti
Nr
Vlerat
1. Qeverisje e mire lokale
2. Bashkepunim i mire me Bashkine e Permetit dhe Qarkun e Gjirokastres
3. Televizioni lokal dhe gazetat
4. Eksperienca e shperndare nga vizitoret
Marketingu, PPromovimi
romovimi i Vlerave TTuristike
uristike
24
Vlerat TTuristike,
uristike, Infrastruktura
Nr
1.
2.
3.
4.
5.
Vlerat
Energji elektrike pa nderpreje
Uje i pijshem pa nderprerje
Sherbim i mire komunikimi dhe telefonie
Sherbim mjekesor
Sherbim postar
Vlerat TTuristike,
uristike, Mikepritja dhe prodhimet lokale
Nr
1.
2.
3.
4.
5.
6.
7.
8.
9.
Vlerat
Gliko te ndryshme
Raki-vere
Punime artizanale - qilima, punime leshi
Punime dore - qendisma
Tradita e mikpritjes
Llokume me bajame
Mjalti i zones
Shtepi te pastra
Banore te qyteteruar
Vlerat TTuristike,
uristike, Sherbimet per individet
Nr
1.
2.
3.
4.
5.
6.
Vlerat
Cilesi e larte e ushqimeve dhe e produkteve lokale
qe gjenden ne pazar dhe ne dyqane
Restorante te mira dhe me çmim te ulet
Marketingu i veres tradicionale dhe rakise
Mini-markete te disponueshme
Tregu i gjese se gjalle
Vende per relaksim (parqe, pyje, zona ne male)
25
Hapi 3: Problematika ne lidhje
me zhvillimin e turizmit
Rezultatet: Me poshte jane paraqitur vetem tre problemet/shqetesimet kryesore per
çdo perberes te listes
Problematika – Vlerat TTuristike,
uristike, FFestat
estat dhe Aktivitetet
1)
2)
3)
Nuk ka legjislacion kombetar apo rajonal per inkurajimin e zhvillimit
te turizmit
Mungese te aktiviteteve/eventeve qe te terheqin vemendjen grupeve te
ndryshme te turisteve
Mungese ne ruajtjen e vlerave kulturore/artistike te zones
Problematika – Marketingu dhe PPromovimi
romovimi i turizmit
1)
2)
3)
Mungese e nje faqe interneti per zonen
Promovim i kufizuar per zonen ne nivel rajonal, kombetar dhe nderkombetar,
Mungese e nje guide lokale per pershkrimin e vlerave te zones
Problematika – Infrastruktura e TTurizmit
urizmit
1)
2)
3)
Aksesi ne rrugen nacionale
Rruget rurale (lokale) nuk jane ne gjendjen e duhur teknike per te siguruar
arritjen ne destinacionet turistike ekzistuese
Ndertimi i fshatrave turistike/shtepive per turiste ne zonen
e banjave termale te Benjes
1)
2)
Banoret potencial per t’u perfshire ne sektorin e turizmit nuk kane njohuri te
gjuheve te huaja apo dhe ne lidhje me ofrimin me cilesi te sherbimeve
Stafi drejtues nuk eshte i kualifikuar
Problematika – Mikepritja:
26
Problematika – Sherbimi per Individet:
1)
2)
3)
4)
Mungese informacioni ne lidhje me potencialet dhe asetet turistike qe
gjenden ne teritorin e komunes Petran (Petran, Benja, Leusa)
Mungese informacioni per promovimin e shitjeve te punimeve tradicionale,
ushqimeve dhe pijeve lokale
Mungese dyqanesh qe promovojne dhe shesin produktet lokale (punime
dore, ushqime, pije etj).
Mungese te kredive me kushte lehtesuese te cilat do te inkurajonin sektorin
privat per te forcuar atraksionet turistike ne zone
Problematika
Vlerat turistike, eventet dhe aktivitetet
Nr
Vlerat
Nuk ka nje kuader ligjor kombetar, rajonal apo
lokal per te inkurajuar zhvillimin e turizmit
1.
2.
Mungese te aktiviteteve dhe eventeve qe ngjallin
interes kombetar dhe rajonal
Nuk ka infrastrukture per sportet dimerore:
• teleferik per ski/chalet (shtepi te vogla prej druri)
• fusha patinazhi
• rruge per alpinistet
• pajisje me qera
3.
Problematika
Vlerat turistike, eventet dhe aktivitetet
Nr
1.
2.
Vlerat
Mungese e nje faqe interneti per zonen
Promovim i limituar per krahinen ne nivel rajonal,
kombetar dhe nderkombetar
3.
4.
Mungese e guidave lokale/ fletepalosje/ broshura per
te promovuar te gjithe atraksionet turistike te zones
Mungese e bashkepunimit promocional me subjektet e
turizmit shqiptar dhe agjencite turistike
27
5.
6.
7.
qp
gj
Mungese e sinjalistikes per vendet turistike
Mungese DVD per te promovuar vlerat e turizmit
Mungese e kalendarit mbi eventet dhe aktivitetet turistike
(kulturore, fetare, historike, sportive etj.)
8.
Mungesa e promocionit ne gazetat kombetare si dhe TV
lokale
9. Nuk ka programe shkollore per shkembim eksperience
10. Mungese e guidave turistike
Problematikat
Infrastruktura TTuristike
uristike
Nr
1.
2.
3.
4.
5.
6.
7.
Vlerat
Rruga nacionale eshte teper e ngushte
Nevojitet lidhja e zones turistike me rruge me te mira,
veçanerisht lidhja e fshatit me komunen ose me kishen e Leuses
Eshte e nevojshme ndertimi i vilave turistike, ose
apartamenteve, veçanerisht per turistet/pushuesit qe do
vizitojne ujrat termale te Benjes
Sinjalistika rrugore orientuese per ne vendet turistike jane
kufizuara
Rruget rurale (lokale) nuk jane ne kushte te favorshme per
arritur destinacionet turistike ekzistuese dhe potenciale
i
te
te
te
Aksesi dhe fuqia e internetit ne zone eshte nje pike e dobet
Ndertimi dhe mirembajtja e rrugeve malore
Problematika
Nr
1.
Vlerat
Ka nevoje t’u ofrohet trajnim banoreve qe do te ofrojne
shtepite e tyte turisteve
2.
Nevojitet te krijohet nje draft i hartes dhe i guides te cilat do te
ofrojne informacion per shtepite, restorantet, vendet terheqese
te komunes si dhe mundesite qe ekzistojne per te shkuar atje
3.
Personat e perfshire aktualisht ne sektorin e turizmit ne komune
nuk kane njohuri te gjuheve te huaja
Mikepritja dhe prodhimet lokale
28
4.
5.
g
Stafi drejtues i hoteleve nuk eshte i kualifikuar
Mungojne shoqeruesit e trajnuar te guidave turistike
6.
Mungesa e nje shkolle profesionale hoteleri- turizem ne rajon
Problematika
Turizmi, Sherbimet per Individet
1)
Mungese informacioni ne lidhje me potencialet dhe asetet turistike qe
gjenden ne teritorin e komunes Petran (Petran, Benja, Leusa)
Mungese informacioni per promovimin e shitjeve te punimeve tradicionale,
ushqimeve dhe pijeve lokale
Mungese dyqanesh qe promovojne dhe shesin produktet lokale (punime
dore, ushqime, pije etj).
Mungese te kredive me kushte lehtesuese te cilat do te inkurajonin sektorin
privat per te forcuar atraksionet turistike ne zone
2)
3)
4)
Nr
1.
2.
Vlerat
Mungese informacioni ne lidhje me potencialet dhe asetet
turistike qe gjenden ne teritorin e komunes Petran (Petran,
Benja, Leusa)
Mungese informacioni per promovimin e shitjeve te punimeve
tradicionale, ushqimeve dhe pijeve lokale
3.
Mungese dyqanesh qe promovojne dhe shesin produktet lokale
(punime dore, ushqime, pije etj).
4.
Mungese te kredive me kushte lehtesuese te cilat do te
inkurajonin sektorin privat per te forcuar atraksionet turistike ne
zone
Mungese e nje sistemi qendror ngrohje
Mungesa e nje hoteli te madh ku mund te akomodohen grupet
te medha pjesemarresish ne mbledhje te ndryshme
5.
6.
29
Hapi 4: Qellimi dhe objektivat e turizmit:
Qellimet dhe objektivat jane zhvilluar ne menyre qe te kalohen shqetesimet dhe te rriten
vlerat turistike.
Paraqitja e qellimeve eshte bere thjesht duke vendosur fjalen “Te permiresohet… “ ne fillim te
pese komponenteve kryesore te permendura me siper.
Per rrjedhoje pese qellimet te zhvillimit te sektorit te turizmit ne zonen e Petranit jane:
Permiresimi i vlerave, eventeve dhe aktiviteteve turistike ne zone
Permiresimi i marketingut dhe promocionit per turizmin ne zone
Permiresimi i infrastruktures se turizmit
Permiresimi i informimit dhe ndertimi i kapaciteteve ne fushen e turizmit
Permiresimi i nivelit te sherbimeve per individet
1.
2.
3.
4.
5.
Udhetim ne
krahina te
tjera ne jug
te
Shqiperise
Kurimi i
semundjeve
ne basenet
e ujrave
termale
2
2. Bizneset
personale
Vizita ne
Petran per
arsye
shendetesor
e/
Cfare
bejne ata
ketu?
1
Renditja
1. Autobus
Tranzit per
Pasagjeret
(qe
udhetojne
ne zona te
tjera ne jug
te
Shqiperise)
“(p)”pershk
rimi i
potencialev
e)
Tipet e
turisteve
bazuar ne
“Qellimin e
Udhetimit te
pare
(Pas çdo
tipi te
turisteve
“(e)”
pershkrimi i
ekzistuesve
Gjate vitit
MarsNentor
Akomidimi
dhe sherbimet
Burime te
rralla me
ujra termale
jane te
disponueshe
m ne zone
Ne cilen
periudhe
te vitit
ata vijne
ketu?
Sherbimi fast-food
Vende pushimi
publike
b) A jane ata
te
disponueshem
(po/jo)?
a)Cfare
sherbimesh
kerkojne ata?
Perdorim i
sistemit
rrugor
kombetar
dhe lokal qe
kalon ne kete
zone
Perse e
bejne
ketu?
autobus,
furgon,
makine
personale
Autobus
tranzit
Me cfare
vijane
ata
ketu?
a) Ȕ1
b) 50,000
c) Ȕ50,000
a) Ȕ15/dite
b) 20,000
c) Ȕ30,00045,000
15 dite
a) Ȕ per
person/dite
b) #
njerez/vit
c) te
ardhurat
totale/vit
Sa para
shpenzojn
e?
1 Ore
Sa
eshte
kohez
gjatja
e
qendr
imit te
tyre?
Nga zonat
perreth
Jugu i
Shqiperise
Nga jane
ata?
a) Te gjithe
grup moshat
b) 50%
burra
50% gra
c) Te gjitha
nivelet e
edukimit
d) Nga
niveli
mesatar ne
nivele te
larte te
ardhurash
a) 45-75
vjec
b) 40%
burra
60% gra
c) te gjitha
nivelet e
Cilet jane
ata?
a) Mosha,
b) gjinia,
c) Edukimi,
d) Shuma e
te
ardhurave
Numrat jane
stabel, meqenese
5-7 autobuza
kalojne çdo dite
per ne jug te
Shqiperise
Permiresimi i
mundesise per
perdorimi ne
rruges
Promovimi
produkteve
te
ndryshme
in ne
bashkepun
im me
Cfare
tendencash
paraqesin ?
Sherbimi
transit
urban,
ekzistues
Cfare
eshte
bere per
ti
terhequr
ata
ketu?
Hapi 5: Zhvillimi i Objektivave te Turizmit, Implementimi i Planit te Veprimit, Progami, 1 Vit.
30
Udhetimi
per/nga
bregdeti i
jugut te
Shqiperise
ose nga
Greqia
Gjuetia e
kafsheve te
egra
(lepur,
dhelper,
ujq, zogj,
etj.)
4
5
4. Kalimi
tranzit me
makina
personale
5.
Pushimetgjuetia
Pjesemarrje
ne seminare
dhe takime
3
3.
Organizimi
i takimeve
me grupe te
vogla
mjekesore
Zona ka
nje
shumellojshm
eri zogjsh
dhe kafshesh
Perdorimi
sistemit
rrugor lLokal
dhe
kombetar qe
kalon permes
zones
Te
organizuara
nga
agjencite
lokale
Zona e lejuar
(rezervimi) per
gjueti (ne pyll po)
Personel dhe
guide lokale
(persona) ( po)
per gjueti,
Mjete (jo)
Akomodimi
(po/jo)
Mbledhje dhoma
(po),
ushqimi/restorant
i (po/jo)
Dhuratat (jo),
Produktet
lokale(po)
Ndihma visuale&
dhe Suporti
Informatik
( po)
Restorante
(po/jo),
Shenja rrugore
(po/jo), pika
karburanti (po)
Disa
ore
Makina
personale
Makina
fuoristrade
Gjate
gjithe vitit,
por
kryesisht
ne vere
ShtatorShkurt
2 dite
1-2
days
Makina
personale
Gjate vitit
a) Ȕ8
b) 1800
c) Ȕ28,800
a) Ȕ4
b) 10,000
c) Ȕ40,000
a) Ȕ12 - Ȕ25
b) 700
c) Ȕ 16,800
Ȕ 35,000
Numrat po rriten
meqenese shume
individe perdorin
makina personale
Aktualisht
asgje
Shoqata e
Gjuetareve
,
Departamn
eti i
Sherbimit
Pyjor
a) Te gjitha,
moshat
b) 50%
burra
50% gra
c) Shkolle e
mesme &
Universitet
d) Nivel
mesatar dhe
i larte te
ardhurash
a) 32-55
b) 100%
burra
c) Shkolle e
mesme &
Universitet
d) nivel i
larte te
ardhurash
Shqiperi,
Greqi,
Kosove,
Maqedoni
Korce
Rrethe&
Tirane
Numrat jane
stabel, por
gjuetaret nevojitet
nje rregullore
Kerkohet,
akomodim me i
mire ushqim me i
mire dhe
infratrukture me e
mire
Rritja e
kapacitete
ve per te
perballuar
grupe te
medha
vizitoresh
a) 25-50
grup
m osha
b) 80%
burra
20% gra
c) Diplome
universitare
d) te
ardhura
mesatare
(Tirane,
Pogradec,
Korce,
Erseke)
pushtetin
lokal
edukimit
d) te
ardhura
mesatare
31
Tregjet e implikuara:
1.
Miqte dhe te afermit
2.
Turistet
3.
Udhetaret ne zone (qofte me furgona, autobus apo makina private)
4.
Tregetaret
5.
Adhuruesit e natyres
6.
Pacientet e semure dhe vizitoret ne llixha
7.
Fansat sportive dhe lojtaret
8.
Pjesemarresit ne takime
9.
Gjuetaret
Arsyeja: Permiresimi i rruges nacionale ne kete zone do te rrise numrin e turisteve qe vine ne zone
Problematika: Rruga nacionale eshte teper e ngushte
Objektivi: Lobimi ne nivel lokal, rajonal dhe kombetar per permiresimin dhe mirembajtjen e rrugeve nacionale qe pershkojne kete zone.
Qellimi: Permiresimi i infrastruktures se turizmit
Sipas renditjes: 1
32
3. Vazhdimi i lobimit dhe ndjekja deri ne momentin qe
shqetesimet per rrugen nacionale te adresohen aty
ku duhet. Sigurimi i mirembajtjes se rruges,
menjehere pas permiresimit te infrastruktures se saj.
2. Kontakte dhe takime me personat e lartpermendur
duke iu paraqitur kerkesen per zgjerimin dhe
permiresimin e rruges nacionale
Hapat qe do ndermerren
1. Identifikimi i biznesmeneve lokale, parlamentareve
dhe zyrtareve shteterore qe kane interesa te
perbashketa per zhvillimin e turizmit ne zone,
zhvillimin e pergjithshem te zones, si dhe persona
pergjegjes per ndertimin/mirembajtjen e rrugeve
(Ministria e Turizmit, Kultures, Rinise dhe Sporteve;
Ministria e Trannsporteve; Ministria e Ekonomise;
Keshilli i Qarkut Gjirokaster, Bashkia Permet etj.)
Qeverisja
lokale
Investitoret,
Komuniteti
biznesit
Nga Kush
i
Kur
1 vit
Rezultatet
Perfshirja e planit per
permiresimin dhe mirembajtjen e rruges kombetare qe kalon ne zone ne
Planin Kombetar te ndertimit dhe mirembajtjes se
rrugeve
33
Tregjet
1.
2.
3.
4.
5.
6.
7.
8.
9.
e implikuara:
Turistet
Tregetaret
Gjuetaret
Arsyeja: Megjithese ka vende te shumta turistike ne zone, aktualisht eshte shume e veshtire te shkosh, si pasoje e rrugeve qe jane ne gjendje
teknike te degraduar:: rruge te pashtruara me asfalt, te pa mirembajtura dhe ne gjithe siperfaqen e tyre jane te gropezuara.
Problematikat: Rruget rurale (lokale) nuk kane aktualisht kushte te favorshme per te krijuar mundesi aksesi per ne destinacionet turistike ekzistuese
apo potenciale.
Objektivi: Permiresimi i infrastruktures lokale qe lidh me vendet turistike ne zone
Qellimi: Permiresimi i infrastruktures se turizmit
Sipas renditjes: 2
34
8. Monitorimi i implementimit te projektit nga komuniteti i medias
dhe Turistet
7. Implemetimi i projektit/projekteve ne baze te prioriteteve.
6. Kerkohen propozime per kontrata; behet rishikimi dhe
perzgjedhja e kontraktoreve.
5. Bazuar ne fondet e disponueshme, perzgjidhet rruga qe mund
te permiresohet: afatshkurter, afat mesem – afat gjate.
4. Negocimi me agjencite qeveritare, institucionet, dhe donatoret
per fonde.
Kush
Kur
1. Nje grup pune me pjesemarres drejtues dhe punonjes te E iniciuar nga 1 vit
bashkise /sektori i puneve publike.
komuna
ne
bashkepunim me
2. Nisur nga vendodhja e 10 pikave kryesore turistike behet Bashkine
e
percaktimi i kushteve te aksesit per çdo rruge.
Permetit
dhe
donatoret
e
3. Zhvillimi dhe skicimi i projekteve te ndertimit (duke perfshire mundshem
kostot qe nevojiten per t’i bere keto rruge ne standartin e duhur.
Permiresimi i aksesit per ne
destinacionet turistike dhe
rritja e numrit te turisteve qe
vizitojne zonen.
Zhvillimi i projektit per ndertimin e rrugeve i cili do te
aprovohet nga autoritetet
lokale.
Rezultatet
Terheqja e donatoreve/
nxitja e interesit te qeverise
per te investuar ne rruget lokale ne drejtim te destinacioneve turistike.
35
1. Te identifikohen agjensite turistike/
operatoret turistike qe jane te interesuar
te bashkepunojne ne promovimin dhe
shitjen e vlerave turistike te zones.
Aksesimi ne industrine e turimit shqiptar
Kush
Qeverisja lokale
Komuniteti i biznesit
Donatoret potencial
OJQ dhe operatoret turistike
Kur
1 vit
Tregjet e implikura:
1.
2.
Turistet
3.
4.
Tregetaret
5.
6.
7.
8.
9.
Gjuetaret
Rezultatet
Promovimi i vlerave turistike te
komunes se Petranit tek agjencite
turistike qe operojne ne rajonin e
Gjirokastres, si dhe agjensive
turistike ne Tirane qe organizoj-
Arsyeja: Bashkepunimi me agjencite turistike ekzistuese dhe operatoret eshte nje rruge e pershtatshme per te terhequr ne menyre te shpejte turistet
ne zone.
Problematikat e Nxjerra: Mungese e bashkepunimit promocional me turizmin shqiptar/agjencite turistike.
Objektivi: Bashkepunimi me agjensite turistike shqiptare dhe operatoret turistike me qellim promovimin e vlerave turistike te zonave dhe perfshirja e
tyre ne paketat promovuese.
Qellimi: Permiresimi i Marketingut dhe Promocionit per Turizmim
Sipas renditjes: 3
36
5. Monitorimi, analizimi, dhe vleresimi i
proçesit: rishikimi dhe permiresimi aty
ku shihet e nevojshme.
4. Venien ne zbatim te “Planit te Takimit
te Partnereve, duke mbledhur se bashku
biznesin privat te zones, OJF dhe
agjencite turistike per te diskutuar
krijimin e nje partneriteti.
3. Bazuar ne Studimet e bera behet
perzgjedhja e agjencive/operatoreve te
pershtatshem te cilet garantojne kontakt
direkt dhe percaktojne rruget e bashkepunimit. (psh udhetim ne Tirane, organizimi i nje takimi
familjarizimi per
partneret potenciale te zones) duke
parqitur materialet promocionale te
zones (shiko Objektivin 1).
2. Te percaktohet se çfare po promovojne ose çfare eksursionesh po organizojne aktualisht
agjensite turistike/
operatoret turistike ne zone. Te behet
mbledhja e materialeve promocionale
ekzistuese (shikimi i tyre me Ministrine e
Turizmit, Kultures, Rinise dhe Sporteve
Organizatat kombetare te Turizmit dhe
SNV).
nepermjet kontaktit me ane te e-mailit
(Turizmi_Shqiptari@yahoogroups.com)
ne paketa turistike per turistet
lokal dhe te huaj.
37
Perberja e tregut:
1.
2.
Turistet
3.
4.
Tregetaret
5.
6.
7.
8.
9.
Gjuetaret
Arsyeja: Per te patur nje rritje ne drejtim te turizmit, eshte e domosdoshme te ofrojme nje sherbim profesional dhe te perfundojme nje pakete
turistike mikepritese.
Problematikat e Nxjerra: Stafi drejtues nuk eshte i kualifikuar. Stafi ne kontakt te drejtperdrejte me turistin (psh: kamarieret, recepsionistet e
hoteleve, furnizuesit e pikave te karburanteve nuk jane trajnuar per t’u marre me turistet. Ka mungese te personave qe do bejne guiden ne zone
Individet qe do t’u sherbejne turisteve nuk kane njohuri te gjuheve te huaja.
Objektivi: Inkurajimi i turizmit privat ne Shqiperi, rritja e kualifikimit te stafit drejtues dhe stafit ne kontakt te drejtperdrejte me turistin si dhe inkurajimi
i hapjes se shtepive te familjareve per turistet.
Qellimi: Permiresimi i nivelit te mikepritjes ne turizem
(Informimi dhe trajnimi ne Industrine e Turizmit
Sipas renditjes 4
38
5. Dergimi i moduleve te hartuara te trajnimit tek bizneset
private qe merren me turizem per rishkimin e moduleve te
trajnimit, percaktimin e punonjesve qe do marrin pjese ne
trajnim dhe perzgjedhja e datave.
4. Takimi me grupet e interesuara per trajnim per organizimin
e moduleve te trajnimit (psh. personat e linjes se pare qe
jane ne kontakt direkt me turistin, drejtuesit/ supervizoret)
dhe kostot e trajnimit.
3. Nese ka shprehje interesi te mjaftueshme, te kerkohet per
ambjentet ku do te organizohet trajnimi (psh. Universiteti i
Gjirokastres, Universiteti i Korçes).
2. Listimi dhe afrimi i bizneseve te zones per te percaktuar
nevojat e trajnimit, numrin e punonjesve te perfshire, si dhe
çfare interesi kane ata vete, apo punonjesit e tyre per te
marre pjese ne programin e trajnimit. Perfshirja e zonave te
reja, ku ekzistojne mundesite e punesimit. (psh personat qe
do drejtojne guidat turistike).
1. Te formohet nje grup pune qe te beje identifikimin e
nevojave per trajnim, vendet ku do te organizohet trajnimi,
perfshire stafin ne kontakt me turistet, te cilet te kene nivele
qofte te pakta te gjuheve te huaja.
Nga kush
Kur
Komuniteti lokal, 6 muaj – 1 vit
Qeverisja Lokale
Operatoret
e
Biznesit
Operatoret
turistike
OJQ
Donatoret
potencial
Rezultatet
Rritja
e
kapaciteteve
njerezore te bizneseve qe
operojne ne sektorin e
turizmit per te evidentuar
nevojat e tyre dhe per te
permiresuar
cilesine
e
sherbimit ndaj klientit dhe
turisteve
39
10.
Vazhdimi i monitorimit, analizimit, dhe vleresimit te
proçesit te trajnimit per zonen e turizmit, rishikimi dhe
permiresimi kur eshte i nevojshem.
9. Permiresimi i moduleve te trajnimit dhe berja e ketyre
trajnimeve ne baze vjetore nese verehet nje interes i
vazhdueshem.
8. Gjate nje periudhe nga 6 deri ne 12 muaj, nepermjet
anketimeve pronaret e bizneseve mund te shikojne nese ka
patur permiresim te kenaqesise se klientit, si dhe rritje te
fitimit.
7. Anetaret e grupit te punes marrin pjese ne sesionet e
trajnimit per te pare rezultatet dhe per tu shperndare
pjesemarresve formen e vleresimit. Rezultati i jepet
pronareve te bizneseve dhe trajnuesve.
6. Dergimi i infromacionit te trajnimit tek agjencite turistike
dhe kerkimi nga ana tyre te perfundojne modulet e trajnimit
dhe perzgjedhjen e vendeve / datave te trajnimit.
40
3. Parashtrimi i mundesive per Komunen dhe anetaret e
komunitetit per te pare faqen e internetit dhe per te bere
verejtjet dhe komentet e tyre.
2. Ndertimi i nje harte per zonen turistike, eventeve, zonave
qe duhet te promovohen ne faqen e internetit.
Hapat per t’u ndermarre
1. Krijimi i nje grupi pune per zhvillimin e faqes se internetit
(kerkimi i faqeve interneti te tjera turistike, te cilat mund te
merren si shembull).
Nga Kush
OJQ,
Komuna,
Donatoret
Kur
1 vit
Rritja e numrit te turisteve
lokal dhe te huaj qe
vizitojne zonen
Rezultatet
Marketimi i vlerave turistike
te komunes se Petranit ne
nivel rajonal dhe kombetar,
si dhe tek turistet e huaj.
Objektivi: Ndertimi i faqes se internetit per zonen, ne te cilin te listohen vlerat turistike, eventet, aktivitetet dhe sherbimet.
Problematikat e Nxjerra: Mungese e nje faqe interneti per zonen.
Arsyeja
Arsyeja: Mund te behet nje promocion elektronik i cili iu pershkruan vizitoreve vlerat turistike qe ofron zona e Petranit.
Tregjet qe implikohen:
1.
Miqte dhe te afermit;
2.
Turistet;
3.
Adhuruesit e natyres;
4.
Sportistet profesioniste.
Qellimi: Permiresimi i Marketingut
dhe Promocionit per Turizmin
Sipas renditjes (5)
41
6. Rishikimi/permiresimi i faqes se internetit ne baze te
vleresimit.
5. Monitorimi dhe vleresimi i perdorimit te faqes se internetit
dhe zones turistike per te pare suksesin/impaktin e faqes
se internetit.
4. Venia ne perdorim e faqes se internetit, krijimi i adreses,
kostot, identifikimi i personit qe do te beje ne menyre te
vazhdueshme azhornimin e faqes se internetit me eventet,
aktivitetet dhe vendet terheqese.
42
43
June, 2009
TOURISM DEVELOPMET
PLAN OF
PETRAN COMMUNE
44
T
ourism Development Plan of Petran Commune was prepared by the Center for
Research and Development, contracted by the Albanian Development Fund, in the
framework of the project “Community Works III” financed by CEB. This publication was
made possible by the Norway Trust Fund financing.
45
TABLE OF CONTENTS
I. INTRODUCTION ..................................................................................... 47
II. GENERAL PROFILE OF PETRAN COMMUNE ......................................... 49
III. MAP OF TOURISM ATTRACTIONS OF PETRAN COMMUNE ................. 56
IV. SWOT ANALYSIS ..................................................................................... 58
V. RECOMMENDATIONS ........................................................................... 60
VI. THE TOURISM DEVELOPMENT PLAN PROCESS ..................................... 61
Step 1; Developing Tourism Market Profiles. ...................................... 62
Step 2; List Tourism Assets. ................................................................ 62
Step 3; List Tourism Concerns. ......................................................... 63
Step 4; Developing Tourism Goals and Objectives. ........................... 64
Step 5; Developing Tourism Objective Development
plans Implementation Schedule; Year One........................................65
46
47
I. INTRODUCTION
This Tourism Development plan is a direct result of the Petran Commune’s Strategic Plan.
One of the major goals coming out of this Plan was ‘Tourism Development’ based on the
following Tourism Policy: “Turning Petran into a tourism area through the development and
promotion of rural and natural resources and historic traditions”.
The Team of experts of CRD assisted the Commune in the development of this Plan and
suggested that the Commune utilizes the Tourism Development plan Process in order to
develop the detailed actions required to achieve its Strategic Plan goal of ‘Tourism
Development’.
The Tourism Development plan process is action-oriented. It is focused on the identification
of the main tourism resource assets of the commune and the means how to develop them.
In addition the policy documents for the development of the Commune as well as other
related strategic documents for the development of Permeti and Gjirokastra Region are
taken into consideration.
The Commune considers as main important issues that need immediate improvements the
ermeti city
two following ones: (i) improving the road connections with PPermeti
city,, and (ii)
working on their outreach goal to promote PPetran
etran Commune in the regional,
national and international level.
While addressing the tourism development concerns, the CRD team was utilizing available
Area expertise, that allowed for a quickly focus on objectives that, when achieved, will
immediately result in a marked improvement in our tourism industry.
The working group for the drafting of the Tourism Development Plan involved representatives
of: 1) private sector businesses directly involved in tourism services, 2) NGOs that are
involved in developing or organizing tourist attractions, events or activities that cater to
tourists and, 3) local government officials responsible for ensuring that the proper
infrastructure is in place to accommodate the tourist’s needs while visiting the Area.
This Tourism Development plan can be defined as “a written document produced on behalf
of our Area to help guide and direct tourism development and marketing both in the short
and long-term. It is developed and formally supported by groups of individuals and agencies
The Petran tourism development plan was prepared in consultation with the Commune
Council and the special contribution of the Mayor of Petran Commune.
48
representing a broad cross-section of our Area’s tourism industry. The plan provides a
framework for businesses, governments and relevant organizations to analyze tourism
markets, tourism assets and tourism concerns in order to develop objectives that enhance
assets and overcome concerns. Since tourism is an evolving industry, and services. The Plan
will be monitored and evaluated on a regular basis to allow for necessary revisions”.
49
II. GENERAL PROFILE OF PETRAN COMMUNE
The Commune of Petran was established according to the law on the reorganization of local
units dated in August 1992. The Commune covers a vast territory of 18423 ha. It is located
in the district of Permet, very close to the city, situated in Gjirokastra Regional Qark. The
commune of Petran is confined with the following communes: North- Commune of
Carcove; South – Commune of Piskove; East – Commune of Frasher; and West – Group of
mountains of Nemercke and Dhembel.
The territory of Petran is an amazing place where the hills and the valley are really integrated
to each other, while the Vjosa river provides for a very pictoresc view of the valley. The greater
part of the villages of Petran commune are situated along the Vjosa valley while six other
villages are situated in the hills and mountains of highest between 600-900 m above see
level. Petran commune has a population of 3067 inhabitants who leave in about 16 villages
of the commune. The villages of Petran Commune are: Kaludh, Petran, Gjinkar, Baldonje,
Leshnice, Leuse, Bodar, Qilarishte, Tremishte, Novosele, Skutaraq, Lipivan, Benje, Ogdunan,
Delvine, Trepozisht.
The settlements are concentrated mainly in small neighbourhoods down the hills and in the
Vjosa valley and are linked with them through intersected roads. The houses are newly built
and comprise one or two, floors.
The commune of Petran has the geographical conditions that allow it to develop eco-tourism
and cultural and rural tourism, however there is little evidence of such development in the
zone. Given the fact that Petran commune is very next to the Permet city, it can benefit from
the tourism services offered in the city. Among the tourists visiting the commune, the
category of those visiting Petran commune for the purpose of use of thermal baths is the
largest one coming every year on summer season. On yearly basis, about 20,000 visitors
visit the thermal baths in Benja village, Petran commune, and about 700 visitors visit the
cultural monuments of the commune. There are no real evidences of the revenues that
can be generated from the tourists. However there are 3 hotel and restaurants, located in
Benja, Iliare and Badlonja villages with an average capacity of about 20 rooms and 35
beds.
TOURISM PO
TENTIALS
POTENTIALS
50
In addition, not all tourists that visit Petran commune are accommodated in those three
hotels, as most of them are accommodated in the Permet city hotels, as well as in the
families of their relatives or friends. The families in the Permeti area, including Petran
Commune are very well known for their tradition in culinary services, as well as for the agro
food processing industry, therefore becoming an attractive destination for tourists. Therefore,
there are good possibilities for the development of rural family tourism.
In addition, due to the fact that there are not enough hotels in the Petran Commune, the
hosting of the tourists from the Petran families in their houses would allow for the increase of
the number of tourists coming and visiting the area. Several families in Petran Commune can
open guest houses for the tourist, should they improve the basic living standards for a
guest house, as well as be trained on how to better serve the tourists.
SOCIAL CAPIT
AL
CAPITAL
The major villages of the commune based on the density are Kaludh, Petran, Badlonje,
followed by Bodar, Qilarisht, Skutaraq. Despite the fact that there has been no emigration in
the commune, and this is notable due to the geographical position itself near the town hall
of Permet, the number of families during 1990 – 2007 had a decreasing trend of more
than 12% (from 920 households in 1990 to 820 households by the end of 2007.)
Meanwhile, within the commune there can be noticed an internal movement of population
towards the villages of Benje, Tremisht and Trepozisht.
The population is relatively new (36% of the population is under 18 years old), and such
trend has remained the same during the last ten years.
Almost all villages are linked with the commune with the roads in any season of the year.
These roads are not in good conditions. They are not asphalted, maintained and they may
be considered as track way
Education
The commune has actually in function 15 schools in the all of the villages 13 of which are
elementary and the two are 9- year schools. One general high school. Because of the close
distance with the Permeti city, there is no high school in the Petran commune and the pupils
go to school by public transportation. There are 15 public kindergarten and no private ones
The number of pupils is reduced in both the elementary and the 9- year school. The total
number of students attending the schools in the Petran commune is 214 pupils out of which
25 pupils are attending the 9-year school. An important problem consist on the low number
of the pupils who are attending the elementary and 9-year school, and the same concern
remains valid also for the number of pupils attending the high school. But even with the
attempts to improve the educational infrastructure, there still remain several problems to be
solved.
51
The entertainment and leisure time
The sports and cultural life in the commune is very poor and almost inexistent. The
commune of Petran has no cultural and sports centre. There are no sports terrains, or
football fields,
table tennis, gyms, etc. There is no library or internet centre.
The inhabitants are not involved in the social and cultural activities in the Petran commune.
Health Services
Petran commune has 12 ambulatory clinics with 12 nurses and 2 clinics where 2 doctors
are operating full time. There is one pharmacy and one dental centre too.
Apart from the villages of Tremishte, Ogdunan, Delvine the ambulatory services are provided
in all the other villages.
It is necessary for this commune to have more drugstore and a maternity home.
The social services
There are 54 families in Petran commune who benefit from the social aid scheme. The
families that benefit from social aid scheme are mainly extended to the village of Leuse,
because people there do not have even the agriculture land to work. In addition there are
also 20 blind people who benefit from the health care services for the disabled people.
52
Map of PPetran
etran Commune
Tourism services
There are 3 restaurants serving also as hotels in Petran commune with a capacity of about
20 rooms and 35 beds. Small bar – café shops in all the villages of the commune are
operational as well. Access to water, to mobile telephony, as well as to media through the
local TV stations is guaranteed. However, there are no special activities organized to attract
tourist, or special entertainments places for kids.
The quality of life depends on the level of infrastructure and service quality in the commune
There is lack of development of road infrastructure that would bring tourists down to the
commune from the main road. It is important to mention that Petran commune is lacking
the development of infrastructure, waste and water treatment systems.
THE ECONOMIC DEVELOPMENT OF PETRAN COMMUNE
The revenues of the farming families of the commune are generated mainly from their
private activity in the farm. The employment in the public and private sector is very low.
53
There is evidence that most people are employed in the sector of construction and services,
but these sectors do not perform permanent jobs. Therefore the free workforce is engaged
in the agriculture, animal-farming, fruits growing and small businesses. 50% of the work
force in this area is operating in the agriculture sector, 20% deals with livestock, 5% is
involved in the trade and services, and nearly 25% of them lives in emigration mainly to
Greece and Italy. The working force of Petran Commune is about 1200 people.
There are functioning some little agricultural and livestock farming in the valley villages.
Except for Leuse village, all the other families own about 0.1-0.4 ha land for each person in
the family, which is spread out in 5-8 pieces of land to every farm. Each family owns about
1-2 cows.
1. Agriculture
There is a 1377 ha of agriculture land in commune (837 ha of which are cultivated)
distributed to their main culture.
The cultural fodder level has had a considerable growth during 1990-2007 and a
continuously decrease of the grains. It is important to emphasize the development of the
cultivated surfaces with grapes which had had an increasing rate of more than 10 ha
during 2002-2007. It means that in this field the farmers have invested the most, and it
shows for a tendency of the agriculture development towards vineyards for further
processing or for simple trade production.
The irrigation is covering limited surface of land, the only 8% of the total agricultural land
and is 13% of the land cultivated.
As the indicators show, the level of the land consolidation and irrigation are the most
important elements to be improved in the agriculture field.
During the recent years, the farmers were concentrated in the cultivation of the grape,
vegetables and fruit trees. There are actually 71.5 ha vineyards, 28.5 ha of which are new,
cultivated in the valley. This Commune has a tradition in food processing industry, mainly in
processing the grape and fruits for the production of wine, rakia as well as of several fruits
jam. Such tradition and the interest to invest in agriculture provides for great opportunities
for development of rural agro tourism.
2.
Livestock
The commune is well known for its growing of farm animals, there are actually rising 3728
goats, 8718 sheep, 956 cows, and 218 bees beehives. However, cattle have decreased a
lot in all the villages and this is mostly seen in Badlonje village.
The decreasing has been huge in the villages with a huge amount of cattle while in the
villages with a smaller amount, the movement of heads has been a little bit lower. Based on
The grape is mainly processed by the domestic farmers themselves. The vineyard growth
rate and the grape processing is raising considerably the problem of the market storage
and trade processing industry.
54
the recent statistics, it is produced nearly 13600 kv of milk in a year and 10000 kv of it is
processed in the 5 dairies placed in commune territories while the other quantity is
consumed by the families or it is sold individually in the market.
3.
Emigration
Nearly 870 people are making a regular emigration from the area of Badlonja and Leshica.
The most affected villages are those of Badlonje and Leshice. There are about 115 families
which have already left the commune. The other part which consist of 300 persons or the
25% of the working force in the commune are considered as seasonally immigrants to
Greece.
Their incomes are not only an important source in the communities’ life but also for the
investments the farmers plan to make.
4.
Infrastructure
Water - Petran Commune has enough sources of drinkable water for both mountain and
valley area and there is no shortage of supply, except when there are workings in the
network. However there is always need for the maintenance of the water supply system.
Streets - The existing streets in the mountainous areas need cleaning and maintenance
services. There are 11 km of the road ballasted and maintained perfectly but there are other
7 km that needs to be ballasted in Badlonje, Benje and Petran villages.
Lights - The illumination of the street lights is done in 5 villages (Petran, Kaludh, Gjinkar,
Skutaraq, Leshice) and is planed during 2007 – 2008 to be done in other 4 villages
especially in Kaludh, Benje ,Ogdunan and Leshice.
Telephone network – there is access to mobile telephony
Urban Planning –There is need for several studies and projects in the valley because the
problems of the ownerships and the demographic movement have created problems at the
execution of the planning map in the villages.
5.
Trade and Services
The development of the private initiative is very limited in the Petran Commune. There are
about 11 trade units and 7 service units operating in the Commune. The services include:
Carpentry, mechanical services, etc. while the trade units are of a general nature. It is nearly
5% of the workers which are employed in these places.
55
6.
Tourism
As mentioned above, Petran commune has a lot of tourism potentials to be developed, but it
is lacking the proper infrastructure to attract tourists in the area. There are 3 hotel/
restaurants serving in the area and several coffee bars serving in the villages of the
commune. The second main group of tourists visiting the area apart from the transit visitors
is the category of tourists who visit the area mainly for the curative purposes, using the
thermal baths. There are about 20 000 visitors who can spend about 15 days in the
summer period June to October, and generate revenues in a range between EUR 30000 –
45000. Should there exist the proper road access to the thermal baths, the number of
visitors would increase a lot. This is also the impression of the tourists who visit the area
every year and complain a lot about the road conditions.
Another interesting group of tourists are those who visit the area for the purpose of hunting
wild animals ((rabbits, fox, wolf, birds, etc.). There are about 1800 hunters visiting the area
during the hunting season who spend about 2-3 days and about 30000 Eur.
The third sustainable group of visitors are the small group of tourists who visit Petran on the
occasion of specific days celebrating the church and religious events, and visiting cultural
monuments of Petran. However, due to the difficult road access to the cultural monuments
and to the famous churches of Petran commune, there are only about 700 people visiting
the monuments. Investments in infrastructure that would facilitate the access to the tourist
destination are very much needed in the area, and would increase tremendously the number
of tourists.
Petran has several tourism potentials and advantages that would be better used and
become more economically profitable and generate more revenues for the area and the
commune, should there be the proper infrastructure in place.
56
III. SPECIAL TTOURISM
OURISM A
TTRA
CTIONS
ATTRA
TTRACTIONS
OF PETRAN COMMUNE
1.
Petran FFir
ir
ir--Tree
The Fir is located to the upper valley of Vjosa, Petran-Carcove and it ranges a surface off 1
He. In particular, the firs are sprouted and developed in areas outside the aoreal of the fir
spread. The altitude of the Petran Fir is 300-350 m over the sea level, and is composed by
mare and other types of bushes.
The Fir has specific biological values, with an age of 45 years, and there you can benefit
important plants like Cerebella, Juniper and rarely Oaks and Petran Fir-tree is known as a
special plant for the developed area.
The Shqeria Zone is located to the South-eastern place of the Permet City, about 10-12 km
away, and this zone with Fauna and Flora, is featured by the early 2 thousand years
resources.
The thermal water sources, canyons and typically caverns in the area, form an ecological
system with environmental values.
2.
Benje Thermal W
aters
Waters
They are known as Benje thermal baths and are placed 14 km away Permet City. In Petran
Commune, appear six resources in the massive rocks rays from the both sides of the
Lengarice River. The way to go in this nature monument is the automobilist itinerary PermetPetran-Benje . This specific water with sulphuric bases have enormous high curative effects,
4 of the sources are used for chronic disease of rheumatism, another one is especially used
stomach disease and the last one for skin diseases. The Benje Thermal Waters contain a
temperature of 26 till 32 gr. Celsius. These resources are exploited by the Albanian State in
the years 1964-1975, and actually you can find them damaged or they can be used in a
non-organized way by the habitants of Permeti in summer.
3.
The Canyons ““Aries
Aries Bridge”
It is located 200 m far thermal resources in the both sides of the Lengarice River, altitude
30m, width 2 m and by climbing down the canyons lines, enlarge in an altitude of 150 m
57
and the width of 10-12 m , and they are becoming the most topically of the area. A lot of
foreigners, native, visitors and scientist have paid attention to the canyons.
4.
Saint Maria Curch of Leuse
It is placed at the foot of Leuse village. The church has been built up in 18 century by the
Greeks and has a commanding presence. The in front part of it is like a monastery. The
church itself is like a temple, it is surrounded by 3 huge streams which came out of the
mountains and they streams into Vjosa river.
There are some older tombs in front of the church which dates to the years 1800 and
1900. Inside each of the tombs are entombed the bodies of the priests who served to
the church centuries ago.
It is said that the painter was a young man when he started to paint the church and he was
a real old man with a stick in his hand when he left the church. The church has 2 ‘sisters’,
the church of Benja and the one of Kosina. On the 8th of September there is a great
celebration of Saint Maria, and plenty of tourists come and visit the place. The outside part
of the church is drawn with a lot of different frescos. There are 2 rooms in a church which
were divided into three parts that were used by women, by men and the last one by the
brides.
There is an ambush at the edge of women room which served and still serves to baptize the
people since the Greeks and Romans war. The church was reconstructed in 2000.
58
IV
T ANAL
YSIS
IV.. SWO
SWOT
ANALYSIS
Strengths
x
x
x
x
x
x
x
Attractive tourism sites
Generous people
Interest of the local government to
support the development of tourism
in the area
Possibility to use the thermal baths
for medical/curative purposes
Existence
of
several
cultural
monuments in the commune
Opportunities to develop rural and
agro-tourism products
High quality of locally produced
traditional food and products
available at the Bazaar and in
shops *traditionally produced wine
and rakia, honey and jam
Weaknesses
x
x
x
Lack of road infrastructure from the
main road of Permeti to the tourist
destination (thermal baths, famous
churches and cultural monuments)
Lack of restaurants and hotel
accommodation structures
The low level of tourism services
offered in the commune
x
Advantages
x
x
x
x
x
x
Easy access to the thermal baths due
to the short distance from the Permet
city and the national road.
Good tradition of special agro-food
processed products and of culinary
in the area
Generosity and hospitality of people
who can get organized in guest
houses
Locations for relaxation (parks,
forests, mountain areas)
Low-priced good quality restaurants
Availability of mini-markets and
Bakeries
Threats
x
x
x
x
x
Better road conditions to access
other attractive regions of Albania
Better accommodation facilities in
the city
Better accommodation facilities in
the other thermal baths in the
Country
Lack of funds to support the tourism
promotion
and
development
projects
Lack of promotion materials and
marketing of the attractive areas of
the commune do to the high touristic
and cultural values
59
RELATIONSHIP TO NATIONAL TOURISM STRATEGY:
In December of 2005, the Ministry of Tourism, Culture, Youth and Sports supported by the
UNDP formally approved a new National Tourism Strategy titled; ‘Strategy and Development
plan for the Development of the Albanian Tourism Sector Based on Cultural and
Environmental Tourism’. A revised strategy was approved in 2008.
Among the key elements of the strategy were:
•
•
Promotion of the importance of the nature and culture heritage and culture
tourism and ecotourism development as a base for new possible
development
Providing sustainable management of tourism’s impact on nature and culture
heritage sites
A number of key linkages and advantages for involved sectors are also listed;
•
•
•
Better conservation of biodiversity and cultural heritage sites
New employment and income generation from cultural tourism and
ecotourism in the local communities
Local residents will perceive benefits from local products
In comparing the Petran Tourism Objectives with the above-noted key National Tourism
Strategy elements and linkages, it is very obvious that these Objectives reflect and directly
support the National Strategy. It is therefore expected that the Ministry provides its
institutional and direct support in the implementation of the Objectives of the Petran Tourism
Development plan as it will help the Ministry realize its Strategy Goals.
RELATIONSHIP TO THE LOCAL DEVELOPMENT PLAN
Many of the projects listed in the Petran Development Plan are very relevant to creating the
basic infrastructure for the development of Tourism in the Area.
One important advantage for Petran Commune is that drinkable water is already present
and there is only need for maintenance of water systems. Water supply however, is among
the most immediate facilities for the tourists visiting the place, therefore it situates Petran in
good conditions as regards the water supply. Other Projects related to the improvement of
road conditions which link the villages with the Centre of the Commune are still crucial, in
order to benefit from the services provided by the Commune as well as other public services
such as health and education.
The Petran commune has already drafted its local development Plan, identifying the main
area of concern for the socio-economic development of the Commune and with the concrete
projects planned to be developed in the near future.
60
V. R
ecommendations
Recommendations
The main recommendations to support the development of Tourism in Petran commune as
one of the main priorities of income generation activities in the area are as follows:
1) Lobby at the local, regional, and national level for the improvement and
maintenance of the national road, passing through the area.
2) Provide high quality local roads to tourist destination areas.
3) Cooperate and collaborate with Albanian tourist agencies and tour operators
towards promoting the area’s tourism assets and including them in their tourism
promotional packages.
4) Encourage the tourism private sector to upgrade the qualifications of managerial
and front-line staff and stimulate the opening of the family guest houses in the
villages of the commune.
5) Design of promotion materials for Petran commune, such as Commune map,
Permeti city map, Gjirokastra region map and guide and post an area website that
lists tourist attractions, events, activities and services.
6) Design a website for tourism promotion.
7) Promotion of agro-tourism development in the region.
61
VI. THE TTOURISM
OURISM DEVEL
OPMENT PLAN PROCESS
DEVELOPMENT
The CRD based its work on drafting the Tourism Development Plan for Petran commune on
the definition of “TOURISM” as; “the practice of people travelling outside their home
communities for rest, recreation, sightseeing, or business”. “TOURISTS” therefore include all
kinds of travelers in addition to the typical vacationer; friends and relatives visiting from
outside the Area, business travelers visiting the Area to conduct business, people visiting the
Area to personally use its services (e.g. medical, legal, social, shops, services, etc.), out-ofArea people attending conferences or meetings in the Area and travelers passing through the
Area to other destinations.
There were Five key components that were considered as very useful when analyzing the
tourism potentials and actions for development:
Tourism attractions, events and activities - includes the Commune’s natural and manmade features that are of interest to tourists and constitute the reasons why they come.
Tourism marketing and promotion involves how area individuals and groups organize to
plan and ‘sell’ the Petran Area to potential tourists.
Tourism infrastructure includes basic utilities and facilities required and available to
tourists on their trip to, and while in Petran Area, such as roads, parking areas, signage,
water, power and facilities used to host events or activities.
Tourism hospitality - refers to how tourists are served, greeted and treated by frontline
staff, managers/operators and citizens while they are visiting Petran Area.
Tourism retail services include all the services that cater to tourist needs while in the
Commune; hotel/motels/resorts, campgrounds, restaurants, shops, tour operators/guiding
services, etc.
62
STEP 1; DEVELOPING TOURISM MARKET PROFILES:
It was important to determine what were Petran present and potential priority tourism
market segments (based on ‘primary trip purpose’) before developing and promoting the
necessary attractions, services and infrastructure required to cultivate a successful tourism
industry. Thus, the initial step in the Tourism Development plan Development Process was to
discover as much about these market segments as possible. This was done through a
questionnaire that was filled by the representatives of different groups of people, answering
a series of pertinent questions on all market segments that presently visit, or possibly could
be enticed to visit the Petran Commune and then ranking each segment’s importance based
on both present and potential significance.
Results: The Working Group determined that there were eighteen different market
segments presently visiting Petran Commune or possessing the potential to be enticed to
visit. Based on its analysis of the questions answered the Working group ranked the
ive Market Segments as the most important to the Petran Area’s tourism
following Top FFive
industry presented in order of importance:
1. Transit Bus Passengers (travelling through to other areas in southern Albania)
2. PPersonal
ersonal businesses - Visiting PPetran
etran for Health Improvement reasons
3. Small Group Meetings (during 15 June - 30 august about 200 people per day may
visit Petran to go to the Benja thermal baths)
4. PPassing
assing Through-P
rivate V
ehicles (tourists travelling through the Petran area on the
Through-Private
Vehicles
way to Greece border)
5. Vacation - hunting
It is important to note that the Committee selected five Albanian market segments as its
target markets, located generally in the south-eastern part of the country in close proximity
to the Permeti municipality and part of the Gjirokastra region.
The Working group felt that based on what Petran had to offer and the fact that Albania has
much work to do before attracting significant international markets, these regional market
segments were considered the most realistic and the easiest to influence in the short to
medium term.
STEP 2; LIST TOURISM ASSETS:
Using the five key component areas, lists were completed which note everything that is, or
potentially could be, an asset to our Area’s tourism industry. Each of the five lists were
individually ranked in order of importance. Those assets with the highest rank relate directly
to accommodating the already-determined priority market segments.
Results: Only the top three assets for each key component are presented.
63
Assets-Tourism Attractions, Events and Activities:
1). Thermal Spa of Benja,
2). Tourism attractions (the famous stone, the churches,)
3) Beautiful nature and Climate, tourism season – June-September
Assets
romotion: 1). Good LLocal
ocal Government, 2)
Assets--Tourism Marketing and PPromotion:
Coordination with Permeti Municipality
Assets
Assets--Tourism Infrastructure: 1). Reliable 24 hour electricity, 2).drinkable water 24
hours a day, 3). Good telephone communication service; 4) very close connection with
Permeti city due to the short distance
Assets
raining): 1). Hospitable
Assets--Tourism Hospitality (Awareness and Industry TTraining):
Residents – Permeti hotels as well as hotel Nemercka, Hani i Colit , 2). Cultured/Civilized
Residents,
etail Services: 1). High quality, locally-produced food and
Assets
Retail
Assets--Tourism R
products, 2). Low-priced, good value restaurants, 3). Marketing of traditional
wine/raki, jam
STEP 3; LIST TOURISM CONCERNS
Results: Only the top three concerns for each component list are presented
Concerns-Tourism Attractions, Events and Activities:
1). No national/regional legislation that encourages the development of tourism,
2). Absence of activities/events that draw national interest,
3). Lack of maintenance of Area’s cultural/historic assets
Concerns-Tourism Infrastructure:
1). Access to the National Road,
2). Rural (local) roads are not currently in a favorable condition for accessing existing and
potential tourist destinations,
3). Construction of touristic villages/ houses for tourists of Benja thermal Baths
Concerns-Tourism Hospitality (Awareness and Industry Training):
1). Individuals providing frontline services to tourists do not have a knowledge of foreign
languages,
2). Managerial staff are not qualified,
Concerns-Tourism Marketing and Promotion:
1). Absence of Website for Area,
2). Limited promotion of the Area at the regional, national and international levels,
3). Absence of local guides for all assets (wine, food, raki, etc.), postcards, etc.
64
Concerns-Tourism Retail Services:
1). Lack of, or limited, tourist information, shops/restaurants in traditional villages (Petran,
Benja, Leusa) promoting/selling traditional crafts, food and drink,
2). Absence of shops that promote and sell local products (crafts, food, drink, etc.)
3). Absence of long-term bank credit with low interest rates and high borrowing limits that
would encourage the private sector to develop tourist attractions, events, activities and
services
STEP 4; DEVELOPING TOURISM GOALS
AND OBJECTIVES: Goals and
Objectives were developed in order to overcome concerns and enhance assets. Goal
statements were developed by simply placing the words “To Improve…” in front of each
ALS are:
of the five Key Component Areas. Thus our five TOURISM GO
GOALS
•
•
•
•
•
To improve tourism attractions, events and activities
To improve tourism marketing and promotion
To improve tourism infrastructure
To improve tourism hospitality (awareness and industry training)
To improve tourism retail services
TOURISM OBJECTIVES – were identified by the choices of the respondents to the
questionnaire out of a suggested list of 20 alternative objectives.
1)
2)
3)
4)
5)
6)
Lobby at the local, regional, and national level for the improvement and
maintenance of the national road, passing through the area.
Provide high quality local roads to tourist attractions.
Cooperate and collaborate with Albanian tourist agencies and tour
operators towards promoting the area’s tourism assets and including them
in their tourism promotional packages.
Encourage the tourism private sector to upgrade the qualifications of
managerial and front-line staff.
Design of promotion materials for Petran commune, such as Commune
map, Permeti city map, Gjirokastra region map and guide and post an area
website that lists tourist attractions, events, activities and services
Promotion of agro-tourism development in the region
Driving
through to
other
areas in
southern
Albania
Cure
illnesses
at thermal
1
2
1. Transit Bus
Passengers
(travelling
through to
other areas
in southern
Albania)
2. Personal
businesses Visiting
WHAT
DO
THEY
DO
HERE?
RANK
TOURIST
TYPES
BASED ON
“PRIMARY
TRIP
PURPOSE”
(After each
tourist type
“(e)”depicts
‘existing’
“(p)”depicts
‘potential’)
a) Ȕ15/day
b) 20,000
c) Ȕ30,000 –
15
days
bus,
minivan,
private
MarchNovember
Accommodations
(n)
and service (y)
Rare
thermal
Water
a) Ȕ1
b) 50,000
c) Ȕ50,000
1 hour
Transit
busses
Year-round
Fast food service
(n),
public restroom
(n),
Use the
National
and
Local
Road
system that
passes
through
the
area
HOW
MUCH
MONEY
DO
THEY
SPEND?
a) Ȕ per
person/day
b) #
people/year
c) total
revenue/year
HOW
DO
THEY
COME
HERE?
WHAT
TIME OF
THE
YEAR
DO THEY
COME
HERE?
a) WHAT
SERVICES DO
THEY LOOK
FOR?
b) ARE THEY
AVAILABLE
(y=yes n=no)?
WHY
DO
THEY
DO IT
HERE?
HOW
LONG
DO
THEY
STAY?
Improvement of
the
Road access
Promotion of
different
products
a) 45-75
years old
b) 40%
Numbers are
stable,
as 5-7 buses
pass
through on daily
schedules
through
southern Albania
Existing
transit
bus service
a) All
ages
b) 50%
men
50%
women
c) All
education
levels
d) Middle
to high
income
levels
Southern
Albania
Albania
and
Emigrants
WHAT
TRENDS
ARE THEY
PORTRAYING
WHAT IS
BEING
DONE TO
ATTRACT
THEM
HERE?
WHO
ARE
THEY?
a) Age,
b)
Gender,
c)
Education,
d) Income
Bracket
WHERE
ARE
THEY
FROM?
Step 5; Developing Tourism Objective Development plans Implementation
Schedule; Year One
65
Attend
Seminars/
Meetings
Traveling
to/from
the
Albanian
southwest
coastal
area
or Greece
3
4
4. Passing
ThroughPrivate
Vehicles
water
basins
3.Small
Group
Meetings
Petran for
Health
Improvement
reasons/medical
reasons
a) Ȕ12 - Ȕ25
b) 700
c) Ȕ 16,800
Ȕ 35,000
a) Ȕ4
b) 10,000
c) Ȕ40,000
1-2
days
A few
hours
Private
vehicles
Private
vehicles
year-round
Year-round
but
primarily
in the
summer
Restaurants
(y/n),
signs (y/n), gas
stations (y)
Use the
National
and
Local
Road
system that
passes
through
the
area
Ȕ45,000
Accommodations
(y/n)
Meeting Rooms
(y),
food/restaurants
(y/n
Souvenirs (n),
Local
Products (y),
Visual
Aid & IT Support
(y)
vehicles
Organized
by the
local
agencies
sources
available
in the
zone
Raising the
capacities to
handle large
group
visitors
a) 25-50
yrs old
b) 80%
men
20%
women
c)
University
Degrees
d) middleincome
a) All
ages
b) 50%
men
50%
women
c) High
school &
University
d) Middle
to high
income
levels
(Tirana,
Pogradec,
Korca,
Erseka)
Albania,
Greece,
Kosovo,
Macedonia
Currently
nothing
in
collaboration
with local
government
men
60%
women
c) all
education
levels
d) middleincome
Numbers are
Increasing as
more
individuals own
private vehicles.
Want
better
accommodations,
better food,
better
infrastructure
66
5
Hunting
wild
animals
(rabbits,
fox,
wolf,
birds,
etc.)
5. Vacation hunting
Area has
a
variety of
animals
and birds
Legal area
(reservations) for
hunting (y),
forest
personnel and
local
hunting guides
(persons) (y),
supplies
(n)
SeptemberFebruary
4-wheel
drive
vehicles
2 days
a) Ȕ8
b) 1800
c) Ȕ28,800
Korca
Region
& Tirana
a) 32-55
b) 100%
men
c) High
school &
University
d) high
income
Hunters
Association
Department
of
Forest
Services
Numbers are
stable,
but hunters want
regulations
“relaxed”
67
68
ASSETS
TOURISM ATTRACTIONS, EVENTS AND ACTIVITIES
No
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
14.
15.
Assets
Churches of Benja, Leusa
Thermal Baths of Benja
Lengarica Canion
Bridge of Katiut/Kadiut
Shpella e pellumbave
Lengarica Valley
Nemercka Mountain
Cold water of Megallarit
Bredhi i Petranit
Petran Rock
Lupeka Forests
Sopoti Cold water - Uji i ftohte i Sopotit (15
June -15 September)
Beautiful nature and Climate, tourism season –
June-September
Mountain Hiking
Hunting
ASSETS
TOURISM MARKETING AND PROMOTION
No
1.
2.
3.
4.
Assets
Good Local Government
Good cooperation with Permeti municipality
and Gjirokastra Region
Local television stations and newspapers
Experience sharing by the visitors
69
ASSETS
TOURISM INFRASTRUCTURE
No
1.
2.
3.
4.
5.
Assets
Reliable 24 hour electricity,
drinkable water 24 hours a day
Good telephone communication service
Medical services
Postal services
ASSETS
TOURISM HOSPITALITY
(AWARENESS AND INDUSTRY TRAINING)
No
1.
2.
3.
4.
5.
6.
7.
8.
9.
Assets
Several type of jams for different fruits
Production of grape rakia and wine
Artisan productions such as carpets, wool clothes, etc.
Other artisan productions - qendisma
Generosity of the community hosting the visitors
Llokume me Bajame
Honey
Very clean houses
Cultured and Civilized Residents
No
1.
2.
3.
4.
5.
6.
7.
8.
9.
Assets
High quality of locally produced traditional
food and products
available at the Bazaar and in shops
Low-priced good value restaurants
Marketing of traditional wine and raki
Meat shops
Fruit and vegetable shops
Livestock market
Availability of mini-markets
Bakeries
Locations for relaxation (parks, forests,
mountain areas)
ASSETS TOURISM RETAIL SERVICES
70
CONCERNS
TOURISM ATTRACTIONS, EVENTS AND ACTIVITIES
No
1.
2.
3.
4.
5.
Assets
There is no national, regional, or local
legislation that encourages
the development of tourism
Absence of activities and events that draw
national or regional
interest.
Lack of maintenance of the Area’s cultural and
historic assets 3
Illegal cutting of trees and forests
Damaging use of plants and animals without
adhering to regulations
and standards
No winter sports infrastructure
•
•
•
•
ski lifts/chalets
skating rinks
cross-country trails
rental equipment
CONCERNS
TOURISM MARKETING AND PROMOTION
No
1.
2.
Assets
Absence of a website for the Area
Limited promotion of the Area at the regional,
national, and international levels.
3.
Absence of local guides/leaflets/brochures for
all assets (wine, food, raki, etc), and postcards,
etc.
4.
Absence of promotional
Albanian tourism/tour
agencies
5.
6.
7.
Lack of information signs at tourist sites
Absence of a DVD to promote tourism assets
Absence of an annual calendar listing Area
tourism events (traditional, cultural, religious,
historical, sports, etc.)
Absence of promotion in national/regional
newspapers
and
on
national/regional
television stations
There are no school exchange programs
Lack of Touristic guides
8.
9.
10.
cooperation
with
71
CONCERNS
TOURISM INFRASTRUCTURE
No
1.
2.
Assets
The National Road is too narrow
Need to link the touristic zones with good
condition roads, and especially the link from a
village to the commune, or to the respective church
3.
Need to establish touristic villas or apartments, especially for
those visiting the Benja thermal spa
4.
Directional road signage to tourist sites and
services is limited
Rural (local) roads are currently not in a favorable
condition for
accessing existing and potential tourist destinations
Access and strength of the Area internet is weak
Constructing and maintenance of mountain roads
5.
6.
7.
No
1.
2.
3.
4.
5.
6.
Assets
Need for training of those who provide their
houses to the visitors for tourism purposes
Need for drafting a map/guide on where to
find the houses, restaurants, attractive parts of
the commune and how to go there
Individuals providing front-line services to
tourists do not have a knowledge of foreign
languages
Managerial staff are not qualified
There is an absence of trained tour guides.
There are no professional schools for hotel
management and
tourism development in the region.
CONCERNS
TOURISM HOSPITALITY
(AWARENESS AND INDUSTRY TRAINING)
72
CONCERNS - TOURISM RETAIL SERVICES
No
1.
2.
3.
4.
5.
6.
7.
8.
Assets
Lack of, or limited, tourist information, shops,
and restaurants in traditional villages (Leusa,
Benja, Lengarica, etc.) for the promotion and
selling of traditional crafts, food, and drink
Absence of shops that promote and sell local
products (crafts, food, drink, etc.)
Lack of access to financial loans, with low
interest rates and high limits that will encourage
the private sector to develop tourist attractions,
events, activities, and services
Absence of a large hotel to accommodate
large meeting groups
Absence of central heating systems
Absence of fast-food restaurants in strategic
locations
Absence of credit card payment systems in
Area tourism services
Lack of entertainment places
1) Identify local stakeholders, parliamentarians, and government officials
that are linked directly to the common interests of the development of
tourism in the area, the general development of the area and responsible
for the construction/maintenance of the roads (Ministry of Tourism,
Culture, Youth, and Sports; Ministry of Transportation; Ministry of
Economic Development; Gjirokastra Regional Council; Permet
municipality, etc).
2) Contact and meet with the stakeholders (listed above) and present a joint
request to widen and improve the National Road.
3) Continue lobbying and follow-up until the National Road concerns are
addressed.
4) Ensure the National Road is maintained, once upgraded.
ACTION STEPS
Local
government
Investors,
Business
community
BY WHOM
WHE
N
1
year
period
Including the plan for the
improvement and the
maintenance of the
national road passing
through the area in the
National Plan of Road
construction and
maintenance
RESULTS
OBJECTIVE: LOBBY AT THE LOCAL, REGIONAL, AND NATIONAL LEVEL FOR THE IMPROVEMENT AND
MAINTENANCE OF THE NATIONAL ROAD, PASSING THROUGH THE AREA.
CONCERN(S): The National Road is too narrow
JUSTIFICA
TION
JUSTIFICATION
TION:: Upgrading the Area’s National Road will encourage more tourism traffic.
MARKETS IMPLICA
TED: 1. Visiting Friends and Relatives, 2. Day-Trippers, 3. Campers, 4. Private Vehicles (Passing Through), 5. Bazaar
IMPLICATED:
Merchants, 6. Nature lovers, 7. Bus
Tours (Passing Through), 8. Health Improvement, 9. Professional Sport Training, 10. Sports Fans & Players, 11. Bazaar Shoppers, 12. Medical
Patients
and Visitors, 13. Small/large group meetings, 14. Transit Bus Passengers (Passing Through), 15. Hunters
GO
AL
GOAL
AL:: To Improve Tourism Infrastructure RANK
RANK:: 1
73
d
l bl f
d
l
h
d
b
4. Negotiate with appropriate government agencies,
institutions and donors for funding.
3. Develop and design construction projects (including
costs) required to bring these roads up to standard.
2. Based on where the top 10 priority tourist sites are
located determine the condition of each access road.
ACTION STEPS
1. Form a work group of members, municipal public
works managers and employees.
BY WHOM
Initiated by the
Commune in
cooperation with the
Permeti municipality
and the potential
donors
WHEN
1 year period
RESULTS
Attract the
donor/government
interest to invest in the
local roads towards
tourism destination
places
Development of project
for the construction of
roads, that will be
approved by the local
authorities
Improvement of the
OBJECTIVE: PROVIDE HIGH QUALITY LOCAL ROADS TO TOURIST ATTRACTIONS.
CONCERN(S) ADDRESSED: Rural local roads are currently not in a favorable condition for accessing existing and potential
tourist destinations.
JUSTIFICA
TION
JUSTIFICATION
TION:: Although there are numerous tourism sites in the Area, it is currently very difficult to reach them because of
poor roads (not paved, pot-holed, narrow, etc.)
TED: 1. Visiting Friends and Relatives, 2. Day-Trippers, 3. Campers, 4. Private Vehicles (Passing Through), 5. Bazaar
MARKETS IMPLICA
IMPLICATED:
Merchants, 6. Nature lovers,
7. Bus Tours (Passing Through), 8. Health Improvement, 9. Professional Sport Training, 11. Bazaar Shoppers, 12. Medical Patients and Visitors,
13. Small/large group meetings, 15. Hunters
GO
AL
GOAL
AL:: To Improve Tourism Infrastructure RANK
RANK:: 2
74
2. Monitor implementation of the project(s) by the
media,
community, and tourists.
1. Implement the project(s), according to priority.
6. Request proposals for the contract(s); review and
select
contractor(s).
5. Based on available funds, select what roads can be
improved; short, medium, and long-term.
access to tourist
destination and
increased number of
tourists visiting the area.
75
2. To determine what tour agencies/tour operators are
presently promoting or conducting tours in the Area,
gather their existing promotional materials (check with
the Ministry of Tourism, Culture, Youth, and Sport,
national tourist organizations, and SNV).
ACTION STEPS
1. Identify tourist agencies/tour operators that may be
interested in cooperating in the promotion and sale of
the Area’s tourism assets. Access Albanian tourist
industry contacts through email
(Turizmi_Shqiptari@yahoogroups.com) for contacts.
BY WHOM
Local government
Business community
Potential donors
NGOs and tourism
operators
WHEN
1 year period
RESULTS
Promotion of the attractive
tourist areas of Petran
commune to the tour agencies
operating in the Gjirokastra
region, and to those operating
in Tirana that organize touristic
packages for local and foreign
tourists
OBJECTIVE: COOPERATE AND COLLABORATE WITH ALBANIAN TOURIST AGENCIES AND TOUR
OPERATORS TORWARD PROMOTING THE AREA’S TOURISM ASSETS AND INCLUDING THEM
IN THEIR TOURISM PROMOTIONAL PACKAGES.
CONCERN(S) ADDRESSED: Absence of promotional cooperation with Albanian tourism/tour agencies.
TION
JUSTIFICA
JUSTIFICATION
TION:: Cooperating with existing tour agencies and operators is an expedient way to quickly attract tourists to the area.
TED: 2. Day-Trippers, 3. Campers, 4. Private Vehicles (Passing Through), 7. Bus Tours (Passing Through), 13. Small/large group
MARKES IMPLICA
IMPLICATED:
meetings, 15. Hunters
GO
AL
GOAL
AL:: To Improve Tourism Marketing and Promotion RANK
RANK:: 3
76
5. Monitor, analyze, and evaluate process; revising
and upgrading where necessary.
3. Based on research, select relevant tourist
agencies/operators that warrant direct contact and
determine ways of meeting them to develop
partnerships
(egg: trip to Tirana to meet, host a ‘familiarization tour’
of the Area
77
ACTION STEPS
BY WHOM
1.Form a work group to identify training requirements and training Local community
Local
venues (including front-line staff knowing relevant foreign languages).
government
2. List and approach area tourism businesses to determine training Commune,
needs, number of employees involved and interest in having themselves Business
and their employees participate in a training program. Include new operators
Tourism
areas where employment opportunities may exist (e.g. tour guides).
operators
3. If there is sufficient interest, search for relevant training venues (eg: NGOs
Gjirokastra University, Korca university. Meet with interested training Potential Donors
groups and develop tentative training modules (eg: front-line staff,
WHEN
RESULTS
6 months Increased the human
to 1 year
capacities
of
the
businesses operating
in the tourism sector
to better address their
needs and to improve
their
quality
of
services to the client
and to the tourists
OBJECTIVE: ENCOURAGE THE TOURISM PRIVATE SECTOR TO UPGRADE THE QUALIFICATIONS OF
MANAGERIAL AND FRONT-LINE STAFF ENCOURAGE THE OPENING OF THE FAMILY GUEST HOUSES.
CONCERN(S) ADDRESSED: Managerial Staff are not qualified. Front-line staff (eg: waiters, hotel receptionists, petrol station
attendants) are not trained to deal with tourists. There is an absence of trained area tour guides.
Individuals providing front-line services to tourists do not have knowledge of foreign languages.
JUSTIFICA
TION
TION:: To grow in the direction of tourism, it is necessary to provide professional service and a complete tourist
JUSTIFICATION
“hospitality” package.
MARKET COMPOSITION
COMPOSITION:: 1. Visiting Friends and Relatives, 2. Day-Trippers, 3. Campers, 4. Private Vehicles (Passing Through), 5. Bazaar
Merchants, 6. Nature lovers, 7. Bus
Tours (Passing Through), 8. Health Improvement, 9. Professional Sport Training, 10. Sports Fans & Players, 11. Bazaar Shoppers, 12. Medical
Patients
and Visitors, 13. Small/large group meetings, 14. Transit Bus Passengers (Passing Through), 15. Hunters
GO
AL
GOAL
AL:: To Improve Tourism Hospitality (Awareness and Industry Training) RANK
RANK:: 4
78
8. Continue to monitor, analyze, and evaluate area tourism hospitality
training process, revising and upgrading when necessary.
7. Improve training modules accordingly and conduct on an annual
basis if there is on-going and continued interest.
5. Provide information to training agencies and ask them to finalize
training modules and select locations/dates.
6. Work group members attend training sessions to observe results and
distribute participant evaluation survey. Results go to business owners
and trainers. In 6 to 12 months, survey tourism business owners to see if
they have noticed an improvement in customer satisfaction and profits.
4.Take tentative modules back to the private sector tourism businesses to
review training modules, sign employees up for training, and select
dates.
managers/supervisors, etc.) and costs.
79
6. Revise/update the website based on evaluation.
5.Monitor and evaluate website use and Area tourists to
determine the success/impact of the site.
4.Launch website (locating a host, creation of an address,
costing, identification of a website manager-who will
continuously update the website with events, activities, and new
attractions).
3. Provide opportunities for Committee and community members
to review the site, comment, and critique.
2. Do a mapping of the touristic areas, events, zones to be
promoted in the website
ACTION STEPS
1. Create a working group to develop the website (research
other successful tourist websites to find good examples)
BY WHOM
NGOs,
Commune,
Donors
WHEN
1 year
RESULTS
Marketing of the touristic
values of Petran commune in
the regional and national
level, as well as to the foreign
tourists
Increased number of local and
foreign tourists visiting the
area
OBJECTIVE: DESIGN AND POST AN AREA WEBSITE THAT LISTS TOURIST ATTRACTIONS, EVENTS,
ACTIVITIES, AND SERVICES.
CONCERN(S) ADDRESSED: Absence of an website for the area
JUSTIFICA
TION
JUSTIFICATION
TION:: There must be electronic promotion for visitors to access that portrays the tourist assets offered in the
Erseka Area.
MARKETS IMPLICA
TED: 1. Visiting Friends and Relatives, 2. Day-Trippers, 3. Campers, 4. Private Vehicles (Passing Through), 6. Nature lovers, 7.
IMPLICATED:
Bus Tours (Passing
Through), 9. Professional Sport Training, 11. Bazaar Shoppers, 13. Small/large group meetings
GO
AL
GOAL
AL:: To Improve Tourism Marketing and Promotion RANK
RANK:: 5
80

KOMUNA petran.pmd - Fondi Shqiptar i Zhvillimit

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