2015 Rate Card
Transcription
2015 Rate Card
R ATZ E CI GAERND- P R E I S L I S T E AN NO R . 21 2 1 // 01 0 1 . 01 0 1. 2 2 01 0 15 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 editorial concept Each issue of unterwasser is prepared by a team Das Tau chmaga zin of renowned photographers and journalists who ç Tau chen OMANfür Pioniere Juli 2014 Wüste Küste SLOWAK ç AB MEXIKO · BENELU X € 6,50 · ITALIEN € 7,40 · ENTEUE R-URL AUB Z SFR 10,50 Höhlen • Segelfis che • Wa lhaie Wohin am Wo chenen TOP-TA de? DEUTSC UCHGEW ÄSSER HLAND FO Each story or report contains: ICH € 6,30 · SCHWEI 10 1. Pictorial sections: Superb photographic · ÖSTERRE € 5,90 HLAND DEUTSC TOPRAX IS: IHR zin WEG ZU chmaga M 001_titel_ hr_uw071 4.indd are all intimately familiar with the international diving scene. RKEI EI € 8,30 · SPANIEN € 7,40 SOMM ER-TI ITALIE PP N& TÜ 1 ● Das Tau DITION EXPE tis in die Ark ND GRÖNLA Eisberge Februar 2013 10:55:12 a subjective approach to the topic in question. contact 2. COPY SECTIONS: The objective information in Olympia-Verlag GmbH, Badstrasse 4 – 6, 90402 Nuremberg these sections is structured to ensure that it can be Ad order processing: Phone: +49 (0) 9 11/2 16-22 56 or -23 18 read and understood easily. Phone: +49 (0) 9 11/2 16-22 15 Wale und ED ll: Filitheyo MAL in im Ato I € 8,30 · SPANIEN € 7,40 Hausriff 2 Wracks amIVEN Alle · Inflator · Komfort S JACKET IM TEST 26 CA MALLOR UM INSELTRA LAND € 5,90 · ÖSTERREIC H € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 6,50 · ITALIEN € 7,40 · SLOWAKE Auftrieb DEUTSCH Prüfstand n auf dem ust 2014 Tauchbase GEWINNEN ! Aug ZU ✱ REISE 8 agazin Das Tauchm 09.01.2013 _uw0213.ind LAND € 5,90 · ÖSTERREIC H € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 8,30 · SPANIEN € 6,50 · ITALIEN € 7,40 · SLOWAKEI as well as specialized information on the material covered in the respective stories or reports. Ausrüstung TECHNik: tmeere für alle Wel chen ässern Richtig tau prAxiS: und warmen Gew in kalten DEUTSCH € 7,40 001_titel_hr TzE LT Lä UCENHSppoT S DEr WE TA DiE bEST 814.indd TITEL_RG_0 1 11:10:22 3. GRAPHICS: These gives readers an overview of d 2 ia oNE ToDESz th der Andrea Dor Im Labyrin CHzEiT FiSCH-Ho x im Attersee Gruppense 50 TOP 1. International and regional dive tourism 2. Diving equipment, tests and market surveys 3. Underwater photography and video technology 4. Marine biology, ecology and the environment 5. Dive training, tips and tricks 6. Entertainment: portfolios, interviews, readers competitions 7. Specials: controversial topics, presented with no lack of dispute portfolios with strikingly unusual layouts present BESSER EN BILD ! 22.05.2014 contents Fax: +49 (0) 9 11/2 16-27 39 E-mail: anzeigen@unterwasser.de Internet: www.unterwasser.de The key benefit – these modules empower readers, letting them focus immediately on the section of 27.06.2014 14:03:08 the article that interests them. 2 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 Conditions of payment TECHNICAL DATA Payment must be made on publication date. Payment is due on the on-sale date of the magazine issue in which the advertisement appeared, at the latest 30 days after the on-sale date (only by prior agreement). 2 % discount for prepayment of the total amount prior to the on-sale date as long as there are no further amounts outstanding. Penalty interest on arrears will be charged according to current bank interest rates. Edition: monthly Commission: 15 % to recognized agencies. All payments for advertising should be made in EURO (€). Payment by credit-card is possible (VISA or MasterCard) VAT will be charged as applicable. Ust.-ID-Nr.: DE 811186870 Bank accounts Bank Commerzbank AG Nürnberg Bank code 760 400 61 Account No. 5 221 452 DE21 7604 0061 0522 1452 00 IBAN BICCOBADEFF Bank Postbank Nürnberg Bank code 760 100 85 Account No. 610 00-858 DE42 7601 0085 0061 0008 58 IBAN BICPBNKDEFF Magazine size: 225 mm wide by 280 mm high (bleedoff pages) Type area: 195 mm wide by 250 mm high Printing: Web offset Binding: Perfect-bound Image Resolution: actual image size at least 120 l/cm (300 dpi) Mode: CMYK Dot area: should not exceed 300 % Bleed Advertisements: Bleed allowance 3 mm on each side must be added. Important parts of the text and motif must be at least 10 mm away from the bleed. Text running over the gutter needs additional 3 mm space per page. Open documents: InDesign, Xpress, Freehand, Illustrator, others on request. Data formats: PDF-X/3 (CMYK), TIFF, JPEG (maximum quality), EPS The publisher and printer will not accept responsibility when proofs are not submitted. All electronic files will be held for one year only, then destroyed, unless otherwise requested in writing. send all materials to Olympia-Verlag GmbH Advertising Dept. "unterwasser" Badstrasse 4 – 6 90402 Nuremberg Germany E-Mail: anzeigen@unterwasser.de 3 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 Advertisement sizes and rates 2/3 1/2 1/3 1/4 Bleed advertisements* width x height (mm) Multi color (4 colors) € 4 950,– 195 x 250 225 x 280 vertical 145 x 250 160 x 280 horizontal 195 x 188 225 x 205 vertical 128 x 250 143 x 280 horizontal 195 x 167 225 x 182 95 x 250 110 x 280 horizontal 195 x 125 225 x 140 vertical 62 x 250 77 x 280 horizontal 195 x 82 225 x 97 vertical 45 x 250 60 x 280 2-column 95 x 122 – horizontal 195 x 62 225 x 77 1/1 3/4 Size in type area width x height (mm) vertical 3 861,– Bleed advertisements* width x height (mm) Multi color (4 colors) € 420 x 250 450 x 280 9 900,– 2nd Cover 195 x 250 225 x 280 5 445,– Back Cover 195 x 250 225 x 280 5 940,– Size in type area width x height (mm) Continious Size Across Gutter 2/1 Cover Pages 3 465,– 1/1 2 673,– 1 815,– 1 386,– * 3 mm on each side must be added VAT will be charged as applicable. 4 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 classified advertising Six special classified ads for successful customer contact: Diveguide Dive stations and hotels present their offers here. Sun & Fun The ideal location for dive travel operators to advertise. Shops & Schulen Drum & Dran HotShots Kurz & Fündig Shops & schulen (Shops & schools) Color width x height b/w 2c/3c 4c € €€ 95 x 20 mm 79,– 102,– 135,– The classified advertisement section for specialized diving shops and dive schools. 95 x 30 mm 119,– 154,– 203,– 95 x 40 mm 158,– 205,– 271,– The classified advertisement section for everything manufacturers have to offer. 95 x 50 mm 198,– 256,– 339,– 95 x 60 mm 238,– 308,– 406,– The ad marketplace for underwater photos and videos. Bookable for 6 up to 12 issues This section is for all other miscellaneous ads. DIVE GUIDE with x heigth € 61 x 110 mm 280,– sun & fun, hotshots, drum & dran (bits & bobs), kurz & fündig (short & sweet) Color Price per mm b/w 2c/3c 4c €€€ Column size: 45 mm 2,40 3,20 4,00 Column size: 95 mm 4,80 6,40 8,00 Minimum height: 5 mm 5 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 classified advertising discounts Our “Travel“ section provides detailed descriptions of select, superb diving spots. If you advertise your services here, you can be certain you’ll be right on target for the readers you want to reach. Special ads inside our ”Travel“ section – no better place to be! Volume 3 pages 5 % Series 3 insertions 3 % 6 pages 10 % 6 insertions 5 % 9 pages 15 % 9 insertions 10 % 12 pages 20 % 12 insertions 15 % 15 pages 21 % 18 insertions 20 % Special-Ads inside our ”travel“ info section width x height € 90 x 83 mm 908,– 90 x 166 mm 1.815,– VAT will be charged as applicable. 6 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 publication schedule 2015 Issue No/ On Sale Closing Date Material Deadline Delivery Deadline for loose, bound-in & glued-on inserts (Day/Month/Year) (Day/Month/Year) (Day/Month/Year) (Day/Month/Year) January 1 11/12/2014 13/11/2014 20/11/2014 20/11/2014 February 2 15/01/2015 11/12/2014 18/12/2014 18/12/2014 March 3 12/02/2015 15/01/2015 22/01/2015 22/01/2015 April 4 12/03/2015 12/02/2015 19/02/2015 19/02/2015 May 5 16/04/2015 19/03/2015 26/03/2015 26/03/2015 June 6 13/05/2015 16/04/2015 23/04/2015 23/04/2015 July 7 11/06/2015 13/05/2015 21/05/2015 21/05/2015 August 8 16/07/2015 18/06/2015 25/06/2015 25/06/2015 September 9 13/08/2015 16/07/2015 23/07/2015 23/07/2015 October 10 17/09/2015 20/08/2015 27/08/2015 27/08/2015 November 11 15/10/2015 17/09/2015 24/09/2015 24/09/2015 December 12 12/11/2015 15/10/2015 22/10/2015 22/10/2015 January 1/2016 10/12/2015 12/11/2015 19/11/2015 19/11/2015 7 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 inserts Loose inserts glued-on inserts up to 25 gram per thousand € 84,– up to 25 gram per thousand € 84,– up to 30 gram per thousand € 89,– up to 30 gram per thousand € 89,– up to 35 gram per thousand € 94,– up to 35 gram per thousand € 94,– up to 40 gram per thousand € 99,– up to 40 gram per thousand € 99,– up to 45 gram per thousand € 104,– up to 45 gram per thousand € 104,– up to 50 gram per thousand € 109,– up to 50 gram per thousand € 109,– Reply cards or other items glued on to a fullpage advertisement. Bound-in inserts up to 25 gram per thousand € 84,– up to 30 gram per thousand € 89,– up to 35 gram per thousand € 94,– up to 40 gram per thousand € 99,– up to 45 gram per thousand € 104,– up to 50 gram per thousand € 109,– Only total circulation possible. Loose, bound-in and glued-on inserts must be such that they can be processed by machine without difficulty. For that reason 5 samples must be submitted to the publisher upon placing an order. Shipping Adress (Inserts) Oberndorfer Druckerei GmbH Attn. Production Dept. ”unterwasser“ Mittergöming 12 A-5110 Oberndorf Austria 8 Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 AD Specials BOOKLET – Compact guides for divers ● Das Tauchmagazin SUPPLEMENT August 2013 MALEDIVEN SO WÄHLEN SIE RICHTIG: INSEL ODER TAUCHSAFARI? ● Das Tauchmagazin Ein Leben für den Tauchsport EXPEDITION SOMMER-TIPP GRÖNLAND Abseits der Bettenburgen harm e uwe l Sheik h ib aha a b ba cD c Ta 2 Wracks am Hausriff PRAXIS Von Profis lernen EXTRA Tauchkreuzfahrten Traumsafaris weltweit 40 TAUCHSCHIFFE > 76-Page Booklet with adhesive binding > Size 10,5 x 19cm > bleed > Cover 4 pages, 170g paper/m2 > Content 72 pages, 80g paper/m2 All offers on inquiry. EXT RAH EFT SIN AI c S c N Wale und Eisberge GRAN CANARIA 11 TECH-TIPPS Februar 2013 in die Arktis DEUTSCHLAND € 5,90 · ÖSTERREICH € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 6,50 · ITALIEN € 7,40 · SLOWAKEI € 8,30 · SPANIEN € 7,40 DEUTSCHLAND € 5,90 · ÖSTERREICH € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 6,50 · ITALIEN € 7,40 · SLOWAKEI € 8,30 · SPANIEN € 7,40 HANS HASS MALEDIVEN Allein im Atoll: Filitheyo 26 Auftrieb · Inflator · Komfort JACKETS IM TEST INSELTRAUM MALLORCA 8 Tauchbasen auf dem Prüfstand ✱ REISE ZU GEWINNEN ! 001_titel_hr_uw0213.indd 2 09.01.2013 11:10:22 > Descriptions in detail about the dive areas of a specific destination, about the country, people and culture of this land. > Detailed service pages with informations concerning arrival, accommodation and dive centers – all this you find in the Mega-Inserts of unterwasser. > Volume: 16, 24, or 32 pages. > On the back cover of the supplement you can place a full-page ad. 9 Tauchen · Reisen · Fotografieren . de Rate Card No. 21 — effective 1.1. 2015 editorial concept media Average of Media during the last 12 months: Page Impressions:94.806 Visits: 18.509 Source: IVW 2014 CROSSMEDIA unterwasser.de delivers daily news on all the important events of the diving industries and scene. Separated in the sections “News”, “Travel” and “Reports” users get a clear survey of important trends and developments. Our most popular section, generating the biggest ratio of page impressions is + our ”visions“ photo contest. Up to 180 underwater photographers are facing evaluation by our jury of professionals every month. Filmmakers are also being attended on www.unterwasser.de by our monthly ”Seestern“ video contest, with our users acting as ”online-judges“. Individual Crossmedia offers on inquiry. 10 . de Tauchen · Reisen · Fotografieren Rate Card No. 21 — effective 1.1. 2015 price information Promotional tool 1 5 CPT* 7 Video Pre Roll Ad up to 15 seconds € 85,– 7 Video Pre Roll Ad up to 30 seconds € 115,– 2 CONTACT 6 Crossmedia Sales Daniela Plichta Phone: +49 (0) 9 11/ 216-23 18 E-Mail: d.plichta@unterwasser.de 4 7 3 Promotional tools Placement Size Pixel CPT* € 1 Super Banner Run of Site 728 x 90 30,– 2 Flash-Layer Run of Site, Frequency Cap 400 x 400 80,– 3 Promo Ad Run of Site 300 x 200 20,– 4 Skyscraper Run of Site 200 x 600 40,– 5 Wallpaper Run of Site 982 x 90 + 200 x 600 75,– 6 Medium-Rectangle Run of Site 300 x 250 50,– * PageImpressions guaranteed 30 000 PIs, Source: IVW Doris Mohr Phone: +49 (0) 9 11/ 216-22 56 E-Mail: d.mohr@unterwasser.de Digital Sales Marco Lutz Phone: +49 (0) 9 11/216-21 40 E-Mail: m.lutz@unterwasser.de 11