2015 Rate Card

R
ATZ E CI GAERND- P R E I S L I S T E
AN
NO
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Tauchen · Reisen · Fotografieren
Rate Card No. 21 — effective 1.1. 2015
editorial concept
Each issue of unterwasser is prepared by a team
Das Tau
chmaga
zin
of renowned photographers and journalists who
ç Tau
chen
OMANfür Pioniere
Juli 2014
Wüste
Küste
SLOWAK
ç AB
MEXIKO
· BENELU
X € 6,50
· ITALIEN
€ 7,40 ·
ENTEUE
R-URL
AUB
Z SFR 10,50
Höhlen
• Segelfis
che • Wa
lhaie
Wohin
am Wo
chenen
TOP-TA
de?
DEUTSC UCHGEW
ÄSSER
HLAND
FO
Each story or report contains:
ICH € 6,30
· SCHWEI
10
1. Pictorial sections: Superb photographic
· ÖSTERRE
€ 5,90
HLAND
DEUTSC
TOPRAX
IS: IHR
zin WEG ZU
chmaga
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are all intimately familiar with the international
diving scene.
RKEI
EI € 8,30
· SPANIEN
€ 7,40
SOMM
ER-TI
ITALIE PP
N&
TÜ
1
● Das Tau
DITION
EXPE
tis
in die Ark
ND
GRÖNLA
Eisberge
Februar
2013
10:55:12
a subjective approach to the topic in question.
contact
2. COPY SECTIONS: The objective information in
Olympia-Verlag GmbH, Badstrasse 4 – 6, 90402 Nuremberg
these sections is structured to ensure that it can be
Ad order processing: Phone: +49 (0) 9 11/2 16-22 56 or -23 18
read and understood easily.
Phone: +49 (0) 9 11/2 16-22 15
Wale und
ED ll: Filitheyo
MAL
in im Ato
I € 8,30 ·
SPANIEN
€ 7,40
Hausriff
2 Wracks amIVEN
Alle
· Inflator
· Komfort
S
JACKET
IM TEST
26
CA
MALLOR
UM
INSELTRA
LAND €
5,90 · ÖSTERREIC
H € 6,30
· SCHWEIZ
SFR 10,50
· BENELUX
€ 6,50 · ITALIEN
€ 7,40 · SLOWAKE
Auftrieb
DEUTSCH
Prüfstand
n auf dem
ust 2014
Tauchbase GEWINNEN ! Aug
ZU
✱ REISE
8
agazin
Das Tauchm
09.01.2013
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LAND € 5,90
· ÖSTERREIC
H € 6,30
· SCHWEIZ
SFR 10,50
· BENELUX
€ 8,30 · SPANIEN
€ 6,50 · ITALIEN
€ 7,40 · SLOWAKEI
as well as specialized information on the material
covered in the respective stories or reports.
Ausrüstung
TECHNik: tmeere
für alle Wel
chen
ässern
Richtig tau
prAxiS: und warmen Gew
in kalten
DEUTSCH
€ 7,40
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11:10:22
3. GRAPHICS: These gives readers an overview of
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ToDESz th der Andrea Dor
Im Labyrin
CHzEiT
FiSCH-Ho x im Attersee
Gruppense
50 TOP
1. International and regional dive tourism
2. Diving equipment, tests and market surveys
3. Underwater photography and video technology
4. Marine biology, ecology and the environment
5. Dive training, tips and tricks
6. Entertainment: portfolios, interviews, readers competitions
7. Specials: controversial topics, presented with no lack of dispute
portfolios with strikingly unusual layouts present
BESSER
EN BILD
!
22.05.2014
contents
Fax: +49 (0) 9 11/2 16-27 39
E-mail: anzeigen@unterwasser.de
Internet: www.unterwasser.de
The key benefit – these modules empower readers,
letting them focus immediately on the section of
27.06.2014
14:03:08
the article that interests them.
2
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Rate Card No. 21 — effective 1.1. 2015
Conditions of payment
TECHNICAL DATA
Payment must be made on publication date. Payment is due on the on-sale
date of the magazine issue in which the advertisement appeared, at the latest
30 days after the on-sale date (only by prior agreement). 2 % discount for prepayment of the total amount prior to the on-sale date as long as there are no
further amounts outstanding. Penalty interest on arrears will be charged according to current bank interest rates.
Edition: monthly
Commission: 15 % to recognized agencies.
All payments for advertising should be made in EURO (€).
Payment by credit-card is possible (VISA or MasterCard)
VAT will be charged as applicable. Ust.-ID-Nr.: DE 811186870
Bank accounts
Bank
Commerzbank AG Nürnberg
Bank code
760 400 61
Account No. 5 221 452
DE21 7604 0061 0522 1452 00
IBAN
BICCOBADEFF
Bank
Postbank Nürnberg
Bank code
760 100 85
Account No. 610 00-858
DE42 7601 0085 0061 0008 58
IBAN
BICPBNKDEFF
Magazine size: 225 mm wide by 280 mm high (bleedoff pages)
Type area: 195 mm wide by 250 mm high
Printing: Web offset
Binding: Perfect-bound
Image Resolution: actual image size at least 120 l/cm (300 dpi)
Mode: CMYK
Dot area: should not exceed 300 %
Bleed Advertisements: Bleed allowance 3 mm on each side must be added.
Important parts of the text and motif must be at least 10 mm away from the
bleed. Text running over the gutter needs additional 3 mm space per page.
Open documents: InDesign, Xpress, Freehand, Illustrator, others on request.
Data formats: PDF-X/3 (CMYK), TIFF, JPEG (maximum quality), EPS
The publisher and printer will not accept responsibility when proofs are not
submitted. All electronic files will be held for one year only, then destroyed,
unless otherwise requested in writing.
send all materials to
Olympia-Verlag GmbH
Advertising Dept. "unterwasser"
Badstrasse 4 – 6
90402 Nuremberg
Germany
E-Mail: anzeigen@unterwasser.de
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Rate Card No. 21 — effective 1.1. 2015
Advertisement sizes and rates
2/3
1/2
1/3
1/4
Bleed advertisements*
width x height
(mm)
Multi
color
(4 colors)
€
4 950,–
195 x 250
225 x 280
vertical
145 x 250
160 x 280
horizontal
195 x 188
225 x 205
vertical
128 x 250
143 x 280
horizontal
195 x 167
225 x 182
95 x 250
110 x 280
horizontal
195 x 125
225 x 140
vertical
  62 x 250
  77 x 280
horizontal
195 x   82
225 x   97
vertical
  45 x 250
  60 x 280
2-column
  95 x 122
–
horizontal
195 x   62
225 x   77
1/1
3/4
Size in type
area
width x height
(mm)
vertical
3 861,–
Bleed advertisements*
width x height
(mm)
Multi
color
(4 colors)
€
420 x 250
450 x 280
9 900,–
2nd Cover
195 x 250
225 x 280
5 445,–
Back Cover
195 x 250
225 x 280
5 940,–
Size in type
area
width x height
(mm)
Continious Size Across Gutter
2/1
Cover Pages
3 465,–
1/1
2 673,–
1 815,–
1 386,–
* 3 mm on each side must
be added
VAT will be charged as applicable.
4
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Rate Card No. 21 — effective 1.1. 2015
classified advertising
Six special classified ads for successful customer contact:
Diveguide
Dive stations and hotels present their offers
here.
Sun & Fun
The ideal location for dive travel operators
to advertise.
Shops & Schulen
Drum & Dran
HotShots
Kurz & Fündig
Shops & schulen (Shops & schools)
Color
width x height
b/w 2c/3c 4c  
€ €€
95 x 20 mm  79,– 102,–
135,– 
The classified advertisement section for
specialized diving shops and dive schools.
95 x 30 mm
119,–
154,–
203,– 
95 x 40 mm
158,–
205,–
271,– 
The classified advertisement section for
everything manufacturers have to offer.
95 x 50 mm
198,–
256,–
339,– 
95 x 60 mm
238,–
308,–
406,– 
The ad marketplace for underwater photos
and videos.
Bookable for 6 up to 12 issues
This section is for all other miscellaneous ads.
DIVE GUIDE
with x heigth
€
61 x 110 mm
280,–  
sun & fun, hotshots,
drum & dran (bits & bobs),
kurz & fündig (short & sweet)
Color
Price per mm
b/w 2c/3c 4c 
€€€
Column size: 45 mm 2,40 3,20
4,00 
Column size: 95 mm 4,80
6,40
8,00 
Minimum height: 5 mm
5
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Rate Card No. 21 — effective 1.1. 2015
classified advertising
discounts
Our “Travel“ section provides detailed descriptions of select, superb diving
spots. If you advertise your services here, you can be certain you’ll be right on
target for the readers you want to reach.
Special ads inside our
”Travel“ section – no better
place to be!
Volume
3 pages   5 %
Series
3 insertions 3 %
6 pages 10 %
6 insertions 5 %
9 pages 15 %
9 insertions 10 %
12 pages 20 %
12 insertions 15 %
15 pages 21 %
18 insertions 20 %
Special-Ads inside our
”travel“ info section
width x height
€
90 x  83 mm  908,–
90 x 166 mm
1.815,–
VAT will be charged as applicable.
6
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Rate Card No. 21 — effective 1.1. 2015
publication schedule 2015
Issue
No/
On Sale
Closing Date
Material Deadline
Delivery Deadline for loose,
bound-in & glued-on inserts
(Day/Month/Year)
(Day/Month/Year)
(Day/Month/Year)
(Day/Month/Year)
January
 1
11/12/2014
13/11/2014
20/11/2014
20/11/2014
February
 2
15/01/2015
11/12/2014
18/12/2014
18/12/2014
March
 3
12/02/2015
15/01/2015
22/01/2015
22/01/2015
April
 4
12/03/2015
12/02/2015
19/02/2015
19/02/2015
May
 5
16/04/2015
19/03/2015
26/03/2015
26/03/2015
June
 6
13/05/2015
16/04/2015
23/04/2015
23/04/2015
July
 7
11/06/2015
13/05/2015
21/05/2015
21/05/2015
August
 8
16/07/2015
18/06/2015
25/06/2015
25/06/2015
September
 9
13/08/2015
16/07/2015
23/07/2015
23/07/2015
October
10
17/09/2015
20/08/2015
27/08/2015
27/08/2015
November
11
15/10/2015
17/09/2015
24/09/2015
24/09/2015
December
12
12/11/2015
15/10/2015
22/10/2015
22/10/2015
January
1/2016
10/12/2015
12/11/2015
19/11/2015
19/11/2015
7
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Rate Card No. 21 — effective 1.1. 2015
inserts
Loose inserts
glued-on inserts
up to 25 gram per thousand
€   84,–
up to 25 gram per thousand
€   84,–
up to 30 gram per thousand
€   89,–
up to 30 gram per thousand
€   89,–
up to 35 gram per thousand
€   94,–
up to 35 gram per thousand
€   94,–
up to 40 gram per thousand
€   99,–
up to 40 gram per thousand
€   99,–
up to 45 gram per thousand
€ 104,–
up to 45 gram per thousand
€ 104,–
up to 50 gram per thousand
€ 109,–
up to 50 gram per thousand
€ 109,–
Reply cards or other items glued on to a fullpage
advertisement.
Bound-in inserts
up to 25 gram per thousand
€   84,–
up to 30 gram per thousand
€   89,–
up to 35 gram per thousand
€   94,–
up to 40 gram per thousand
€   99,–
up to 45 gram per thousand
€ 104,–
up to 50 gram per thousand
€ 109,–
Only total circulation possible.
Loose, bound-in and glued-on inserts must be such that ­they can be processed
by machine without difficulty. For that reason 5 samples must be submitted to
the publisher upon placing an order.
Shipping Adress (Inserts)
Oberndorfer Druckerei GmbH
Attn. Production Dept. ”unterwasser“
Mittergöming 12
A-5110 Oberndorf
Austria
8
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Rate Card No. 21 — effective 1.1. 2015
AD Specials
BOOKLET – Compact guides for divers
● Das Tauchmagazin
SUPPLEMENT
August 2013
MALEDIVEN
SO WÄHLEN SIE RICHTIG:
INSEL ODER
TAUCHSAFARI?
● Das Tauchmagazin
Ein Leben für den
Tauchsport
EXPEDITION
SOMMER-TIPP
GRÖNLAND
Abseits der Bettenburgen
harm
e
uwe l Sheik
h
ib
aha a
b
ba
cD
c Ta
2 Wracks am Hausriff
PRAXIS
Von Profis lernen
EXTRA
Tauchkreuzfahrten
Traumsafaris weltweit
40
TAUCHSCHIFFE
> 76-Page Booklet with adhesive binding
> Size 10,5 x 19cm
> bleed
> Cover 4 pages, 170g paper/m2
> Content 72 pages, 80g paper/m2
All offers on inquiry.
EXT
RAH
EFT
SIN
AI
c S
c N
Wale und Eisberge
GRAN CANARIA
11 TECH-TIPPS
Februar
2013
in die Arktis
DEUTSCHLAND € 5,90 · ÖSTERREICH € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 6,50 · ITALIEN € 7,40 · SLOWAKEI € 8,30 · SPANIEN € 7,40
DEUTSCHLAND € 5,90 · ÖSTERREICH € 6,30 · SCHWEIZ SFR 10,50 · BENELUX € 6,50 · ITALIEN € 7,40 · SLOWAKEI € 8,30 · SPANIEN € 7,40
HANS HASS
MALEDIVEN
Allein im Atoll: Filitheyo
26
Auftrieb · Inflator · Komfort
JACKETS
IM TEST
INSELTRAUM
MALLORCA
8
Tauchbasen auf dem Prüfstand
✱ REISE ZU GEWINNEN !
001_titel_hr_uw0213.indd 2
09.01.2013 11:10:22
> Descriptions in detail about the dive areas of a specific
destination, about the country, people and culture of this land.
> Detailed service pages with informations concerning arrival, accommodation and dive centers – all this you find in the Mega-Inserts of unterwasser.
> Volume: 16, 24, or 32 pages.
> On the back cover of the supplement you can place a full-page ad.
9
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. de
Rate Card No. 21 — effective 1.1. 2015
editorial concept
media
Average of Media during the last 12 months:
Page Impressions:94.806
Visits: 18.509
Source: IVW 2014
CROSSMEDIA
unterwasser.de delivers daily news on all the important events of the diving
industries and scene. Separated in the sections “News”, “Travel” and “Reports”
users get a clear survey of important trends and developments.
Our most popular section, generating the biggest ratio of page impressions is
+
our ”visions“ photo contest. Up to 180 underwater photographers are facing
evaluation by our jury of professionals every month. Filmmakers are also being
attended on www.unterwasser.de by our monthly ”Seestern“ video contest,
with our users acting as ”online-judges“.
Individual Crossmedia offers on inquiry.
10
. de
Tauchen · Reisen · Fotografieren
Rate Card No. 21 — effective 1.1. 2015
price information
Promotional tool
1
5
CPT*
7 Video
Pre Roll Ad
up to 15 seconds
€ 85,–
7 Video
Pre Roll Ad
up to 30 seconds
€ 115,–
2
CONTACT
6
Crossmedia Sales
Daniela Plichta Phone: +49 (0) 9 11/ 216-23 18
E-Mail: d.plichta@unterwasser.de
4
7
3
Promotional tools
Placement
Size
Pixel
CPT*
€
1 Super Banner
Run of Site
728 x 90
30,–
2 Flash-Layer
Run of Site, Frequency Cap
400 x 400
80,–
3 Promo Ad
Run of Site
300 x 200
20,–
4 Skyscraper
Run of Site
200 x 600
40,–
5 Wallpaper
Run of Site
982 x 90
+ 200 x 600
75,–
6 Medium-Rectangle Run of Site
300 x 250
50,–
* PageImpressions guaranteed 30 000 PIs, Source: IVW
Doris Mohr
Phone: +49 (0) 9 11/ 216-22 56
E-Mail: d.mohr@unterwasser.de
Digital Sales
Marco Lutz
Phone: +49 (0) 9 11/216-21 40
E-Mail: m.lutz@unterwasser.de
11