Mediadata 2015/16

2016
MEDIA
KIT
MANAGEMENT-KRANKENHAUS.DE
MORE THAN 35 YEARS
Widest distribution, Highest print run,
Informing all decision makers
VALID FROM OCTOBER 2015
YOUR NO.1
QUALITY
CONNECTS!
According to the b2b Decision Maker Analysis from the Deutsche
Fachpresse, trade magazines are the primary source for information
on products and services. Trade magazines highlight trends and
market developments, initiate purchasing decisions and enjoy the
highest level of credibility.
Advertisers take advantage of this positive image. Decision makers
perceive those companies that continuously advertise in trade
magazines as relevant suppliers in the market.
You too can rely on WILEY's print and online publications as well
as on strong brands like Wiley-VCH and GIT VERLAG.
Trade magazines reach 94 % of the b2b target group with
their print and online publications.
ä management-krankenhaus.de
ä GIT-SICHERHEIT.de
ä www.wileyhealthlearning.com
ä PRO-4-PRO.com
ä WileyOnlineLibrary.com
DESCRIPTION
Management & Krankenhaus addresses top management as well as all managers and users at in-patient facilities who are
involved in investment decisions and process optimization. It also reaches the whole sales channel, from manufacturer
through the distributors right up to the end users.
Management & Krankenhaus provides comprehensive reports on all matters relevant to in-patient healthcare: health
economy, health policy, hygiene, IT & communication, laboratories & diagnostics, medicine & technology, pharmaceuticals as
well as construction, fitting-out and furnishing.
Readers are additionally informed about market developments, new products, applications, trends and background information.
The print version of Management & Krankenhaus has the widest market distribution in this industry. Along with the b2b
“management-krankenhaus.de” target group portal, this broadsheet reaches the most readers in in-patient healthcare
throughout Germany. Neutral reports and coverage, a balanced editorial concept and the M&K Award for outstanding
products and solutions are further factors that contribute to keeping Management & Krankenhaus in its leading position as
a media channel.
Overview
Publication Frequency
Volume
Print run
Web address (URL)
Membership
Publishing house
Address
Phone
Fax
Internet
E-Mail:
Magazine Overview
10 issues per year
Vol. 35, 2016
30,000 (Q2/2015)
www.management-krankenhaus.de
IVW
Wiley-VCH Verlag GmbH & Co. KGaA
Boschstrasse 12, 69469 Weinheim
+49 (0) 6201 606 746
+49 (0) 6201 606 790
www.gitverlag.com
mk@gitverlag.com
Dates & Contents
Prices & Formats
Publishing Director
Regional Commercial Director
Editorial
Advertising
Order Management
Subsription (print)
Single Copy Rate
Subscription for students
ISSN
Format of the newspaper
Technical Data
Distribution
Steffen Ebert
Dr. Katja Habermüller
Ulrike Hoffrichter M.A.
Manfred Böhler, Dipl.-Kfm.
Silvia Edam
€ 129 (+ VAT, incl. shipping)
€ 15.30 (+ VAT, excl. shipping)
€ 64.50 (+ VAT, incl. shipping)
0176-053 X
350 x 510 mm
Online
General terms
of Business
Contact
Page
2
Management &
DATES & CONTENTS
ISSUES
Publishing date
Advertising deadline
Editorial deadline
Publishing Date
Online-Newsletter
JANUARY/ FEBRUARY
1–2
17.02.2016
22.01.2016
08.01.2016
MARCH
3
14.03.2016
19.02.2016
05.02.2016
APRIL
4
12.04.2016
18.03.2016
04.03.2016
MAY
5
02.05.2016
08.04.2016
24.03.2016
JUNE
6
02.06.2016
06.05.2016
30.04.2016
23.02.2016
22.03.2016
12.04.2016
26.04.2016
31.05.2016
M&K kompakt Notfall- und
Intensivmedizin
M&K kompakt Hygiene
M&K kompakt Klinik-IT
M&K kompakt Radiologie
M&K kompakt Medizin &
Gesundheit
Radiology
Cardiology
Point of Care/
Laboratory Automation
Personnel
Clinical Management
ECR
Vienna, 02.–06.03.2016
Deutsche Gesellschaft für
Krankenhaushygiene
Berlin, 10.–13.04.2016
conhIT
Berlin, 19.–21.04.2016
Deutscher Röntgenkongress
Leipzig, 04.–07.05.
Hauptstadtkongress
Medizin & Gesundheit
Berlin, 08.–10.06.2016
17. Internationales
Endoskopie Symposium
Düsseldorf, 11.–13.02.2016
CeBIT
Hanover, 14.–18.03.2016
DAC
Leipzig, 14.–16.04.2016
Europäischer Wundkongress
Bremen, 11.–13.05.2016
13. Kongress für Infektionskrankheiten und Tropenmedizin
Würzburg, 15.–18.06.2016
25. Symposium
Intensivmedizin + Intensivpflege
Bremen, 18.–20.02.2016
46. Kongress der Deutschen
Gesellschaft für Endoskopie und
Bildgebende Verfahren
Mannheim, 17.–19.03.2016
DGHO Frühjahrstagung
Berlin, 21.–22.04.2016
Ausstellung zum Deutschen
Wundkongress und Bremer
Pflegekongress
Bremen, 11.–13.05.2016
PerMediCon
Cologne, June 2016
9. Endoprothetikkongress
Berlin, 18.–20.02.2016
Jahrestagung der DGK
Mannheim, 30.03.–02.04.2016
Personal Nord
Hamburg, 26.–27.04.2016
100. Jahrestagung der Deutschen
Gesellschaft für Pathologie
Berlin, 19.–21.05.2016
NOUV-Symposium 2016
Hamburg, June 2016
Würzburger
Medizintechnik Kongress
Würzburg, 19.–20.02.2016
Kongress der DGIM
Mannheim, 09.–12.04.2016
Kongress der DGCH
Munich, 26.–29.04.2016
41. ADKA-Wissenschaftlicher
Kongress und Mitgliederversammlung
Mannheim, 28.–30.05.2016
Jahrestagung der Deutschen
Gesellschaft für Senologie
Dresden, 26.–28.05.2016
Jahrestagung der Vereinigung
Süddeutscher Orthopäden und
Unfallchirurgen
Baden-Baden, 28.–30.04.2016
Personalkongress
Krankenhäuser
Hanover, 15.–16.06.2016
MAIN TOPICS
TRADE FAIR FOCUS
Krankenhaus
Rhein-Main Zukunftskongress
Frankfurt/Main, 24.–25.02.2016
23. Deutscher KrankenhausController-Tag 2016
Berlin, May 2016
32. Deutscher Krebskongress
Berlin, 24.–27.02.2016
Bundeskongress Chirurgie
Nuremberg, 26.–28.02.2016
M&K
Special Topic
PRO-4-PRO
2016
PRÄMIERUNG
2017
EINREICHUNG
TOPICS
Health Policy
Health Economics
Medicine & Technology
Pharmacy
IT & Communication
··Political frameworks and
their effect
··Political frameworks and
their effect
··Political frameworks and
their effect
··Political frameworks and
their effect
··Political frameworks and
their effect
··Personnel
··Process Management
··Personnel
··Vocational & Further Training
··Controlling
··Logistics
··Clinic Management
··Intensive Care
··Ultrasound
··Radiology
··Imaging
··Female Health
··Endoscopy
··Cardiology
··Trauma surgery
··Orthopedics
··Gynecology
··Trends in MRI/CT
··Radiology
··IT
··Patient monitoring
··Intensive Care
··Pain
··Infections
·· Neurology
··Oncology
··Pain
··Illness of the masses Diabetes
··Cardiology / Angiology
··Internal Medicine
··Epilepsy
··ENT
··Diabetes
··Approvals on the
Pharmaceutical Market
··Cloud Computing
··Telemedizin
··HIS / RIS / PACS
··IT Infrastructure
··Mobility
··Tablet-PC
··Medical Monitors
··DMS + Imaging
··IT Infrastructure
··Mobility
··Staff Planning
··Cloud + Tele-medicine
··HIS / RIS / PACS
··Networking
··Data Security
··Archiving
··Big Data
··IT Infrastructure
··Tele-medicine
··Cloud computing
··Voice recognition
··Nosocomial Infections
··Prevention / Networking /
Surveillance
··Management of outbreaks
··MRSA Screening
··Networking
··MRE
··Reprocessing
··Reprocessing
··Disinfection of surfaces
··Hygiene in hospital construction
··Water
··Use of antibiotics
··Hygiene in patient care
··Wound Management
··MRE
··Management of outbreaks
··Networking
··Cleaning and disinfection
··Reprocessing
··Quality Assurance
··Practical hygiene
··Energy & Building Technology
··Facility Management
··Kitchens
··Barrier-free
··Renovation of Facilities
··Building Clinics
··Hospital Facilities
··Surveillance Systems
··Process Optimization
··Management and Orientation
Systems
··Infection Diagnostics
··Personalized Medical Care
··Laboratory Market
··Laboratory + IT
··Pathology and Central
­Laboratory
··Point of Care Testing
Hygiene
Building, Furnishing,
Supplies
Laboratory & Diagnostics
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
3
Management &
DATES & CONTENTS
ISSUES
Publishing date
Advertising deadline
Editorial deadline
Publishing Date
Online-Newsletter
MAIN TOPICS
Krankenhaus
AUGUST
8
02.08.2016
08.07.2016
24.06.2016
SEPTEMBER
9
14.09.2016
19.08.2016
05.08.2016
OCTOBER
10
18.10.2016
23.09.2016
28.08.2016
NOVEMBER
11
08.11.2016
14.10.2016
30.09.2016
DECEMBER
12
08.12.2016
11.11.2016
28.10.2016
09.08.2016
13.09.2016
18.10.2016
08.11.2016
06.12.2016
M&K kompakt
Bauen, Einrichten & Versorgen
M&K kompakt
Labor & Diagnostik
M&K kompakt
Ortho & Trauma
M&K kompakt
Medica
Energy efficiency
Infektiology & Hygiene
Logistics
Sports Medicine |
Emergency & Intensive Care
Deutscher Kongress der
Laboratoriumsmedizin der DGKL
Mannheim, 28.–30.09.2016
Deutscher Kongress für
Orthopädie und Unfallchirugie
Berlin, 25.–28.10.2016
Medica
Düsseldorf, 14.–17.11.2016
18. Hauptstadtkongress
der DGAI (HAI)
Berlin, 17.– 19.09.2016
Deutscher Schmerzkongress
Mannheim, 19.–22.10.2016
RSNA
Chicago, 29.11.–02.12.2016
68. Jahrestagung der DGHM
Ulm, 11.–14.09.2016
Dreiländertreffen DEGUM – SGUM
– ÖGUM in Kooperation mit
EFSUMB und ISCU
Leipzig, 26.–29.10.2016
DIVI-Kongress
Hamburg, 30.11.–02.12.2016
Viszeralmedizin 2016
Hamburg, 21.–24.09.2016
EndoClub Nord Conference
Hamburg, 04.–05.11.2016
Deutscher
Wirbelsäulenkongress
Hannover, 01.–03.12.2016
89. Kongress der DGN
Mannheim, 21.–24.09.2016
33. Deutscher Logistik-Kongress
Berlin, 19.–21.10.2016
Weltkongress Pathologie
Cologne, 24.–30.09.2016
6th European Congress
of Virology
Hamburg, 19.–22.10.2016
TRADE FAIR FOCUS
Orthopedics
16. Herbstsymposium der
Deutschen Gesellschaft für
Medizincontrolling
Frankfurt/Main, September
M&K
Special Topic
PRO-4-PRO
Anniversery
35 Years M&K
COPYTEST
2017
FINALISTS
TOPICS
Health Policy
Health Economics
Medicine & Technology
Pharmacy
IT & Communication
Hygiene
Building, Furnishing,
Supplies
Laboratory & Diagnostics
Magazine Overview
· Political frameworks and
their effect
· Political frameworks and
their effect
· Political frameworks and
their effect
· Political frameworks and
their effect
· Political frameworks and
their effect
· Marketing & Publicity
· Controlling
· Personnel
· Procurement
· Purchasing & Logistics
· Process Management
· Personnel
· Emergency and Intensive Care
· Imaging Processes
· Urology
· Cardiology
· Oncology
· Anesthesia
· Endoscopy
· Surgery
· Orthopedics
· Highlights in Medical Technology · Neurological Surgery
· Imaging Processes
· Emergency Medicine
· OT Preparation
· Female Health
· OT Outfitting
· Neurology
· Internal medicine
· Biomarker / Screening
· Hospital pharmacy
· Illness of the Masses - Dementia
· Gastroenterology
· Neurology
· Psychiatry
· Rheumatology
· Pain
· Transplantations
· Oncology
· Orthopedics
· Cardiology
· Diabetes
· Neurology
· Psychiatry
· Approvals on the
Pharmaceutical Market
· HIS, RIS, PACS
· Data Processing Center
· Big Data
· DMS
· Networking
· Process optimization
· Cloud Computing
· IT Security
· IT Infrastructure
· Voice Recognition
· Tele-medicine
· HIS, RIS, PACs
· IT Infrastructure
· Medical Monitors
· Tablet-PC
· Mobile Devices
· IT & Energy
· Data Processing Center
· Tele-medicine
· Networking
· Hygiene Management
· Outbreak management
· Task Force
· Skin & hands
· Preparation of Instruments
· Networking
· Sterilsation, Transport, Storage,
· MRE Concepts
· Cleaning and surface disinfection Distribution
· Reprocessing
· Hygiene in hospital construction
· Water
· Use of antibiotics
· Hygiene in patient care
· Noscomial Infection
· Prevention
· Networking
· Practical Hygiene
· Use of antibiotics
· Infections in Drinking Water
· Hospital construction
· Hygiene Concepts
· MRE
· Energy Efficiency
· Heating and Air Conditioning
· Building and furnishing hospitals
· Color Concepts and
Building Security
· Flooring
· Safety and Orientation
· Heating and Air Conditioning
· Interior Design:
Floors, Lights, Color
· Service
· Energy
· Planning and outfitting
laboratories
· Laboratory medicine
· Clinical Chemistry
· Laboratory IT
· Vocational and Further Training
in the Laboratory
· Laboratory technology
· Automation
· Diagnostics
· Central laboratory
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
4
Management &
FORMATS + PRICES
Krankenhaus
1/1 Page
Width: 325 mm
Height: 455 mm
(6 columns)
€ 12,230
2/3 Page portrait
Width: 215 mm
Height: 455 mm
(4 columns)
€ 9,330
2/3 Page landscape
Width: 325 mm
Height: 303 mm
(6 columns)
€ 9,330
1/2 Page landscape
Width: 325 mm
Height: 225 mm
(6 columns)
€ 8,250
1/2 Page portrait
Width: 160 mm
Height: 455 mm
(3 columns)
€ 8,250
1/2 Page Corner
Width: 215 mm
Height: 303 mm
(4 columns)
€ 8,250
1/3 Page landscape
Width: 325 mm
Height: 149 mm
(6 columns)
€ 5,730
1/3 Page portrait
Width: 105 mm
Height: 455 mm
(2 columns)
€ 5,730
1/4 Page landscape
Width: 325 mm
Height: 114 mm
(6 columns)
€ 5,050
1/4 Page classic
Width: 160 mm
Height: 227 mm
(3 columns)
€ 5,050
1/5 Page landscape
Width: 215 mm
Height: 152 mm
(4 columns)
€ 4,430
1/5 Page portrait
Width: 105 mm
Height: 303 mm
(2 columns)
€ 4,430
FORMATS + PRICES
1/6 Page landscape
Width: 215 mm
Height: 114 mm
(4 columns)
€ 3,550
1/6 Page portrait
Width: 50 mm
Height: 455 mm
(1 column)
€ 3,550
1/10 Page landscape
Width: 215 mm
Height: 74 mm
(4 columns)
€ 2,550
1/10 Page portrait
Width: 50 mm
Height: 303 mm
(1 column)
€ 2,550
1/10 Page classic
Width: 105 mm
Height: 149 mm
(2 columns)
€ 2,550
1/12 Page landscape
Width:
215 mm
Height:
57 mm
(4 columns)
€ 2,340
1/12 Page portrait
Width:
50 mm
Height:
224 mm
(1 column)
€ 2,340
1/24 Page landscape
Width:
215 mm
Height:
29 mm
(4 columns)
€ 1,785
1/24 Page portrait
Width:
50 mm
Height:
116 mm
(1 column)
€ 1,785
1/24 Page classic
Width:
105 mm
Height:
59 mm
(2 columns)
€ 1,785
Title corner
Width:
50 mm
Height:
35 mm
(1 column)
€ 1,450
Title page
Width:
215 mm
Height:
74 mm
(4 columns)
€ 5,820
Inside Cover
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
5
Management &
PRICES & FORMATS
PREFERRED
POSITIONS
FORMAT (MM)
width
Title page
Advert at bottom
1
ADVERTISEMENTS BY MILLIMETRE
(Price per single column/50 mm)3
PRICE € 4C
height
215
74
5,820
Postcards2
485
LOOSE INSERTS2
WEIGHT
up to 20 g
215
for each additional 5 g
5.97
690
6 Issues
960
12 Issues
1,620
€ 10.50/mm
Jobs offered
€ 4.80/mm
1 Cancellation only possible up
to 8 weeks before advertising
deadline. Title page: The
picture must be coordinated
with publisher in advance and
Wiley-VCH has exclusive rights
for 6 months.
2 Costs per thousand – including
postage; no discount for loose
inserts, sample must be sent
before order can be accepted.
Binding positions
10 %
3 Minimum height is 50 mm
Cipher charge € 10.–
DISCOUNTS
3 Advertisements
PRICE € 4C
3 Issues
Advertisements
ADDITIONAL CHARGES
PRICE €
BUSINESSPARTNER (105 x 59 mm w x h)
Krankenhaus
5%
6 Advertisements
10 %
9 Advertisements
15 %
12 Advertisements
20 %
All entries including internet presentation on www.PRO-4-PRO.com
Reprint and PDF
Terms of Payment:
Payment within 30 days without deduction.
2 Pages 4c, 135 g/m2 4 Pages 4c, 135 g/m2
glossy art print
glossy art print
Print run 1,000 copies 1,073.00 € Print run 1,000 copies 1,495.00 €
Print run 2,000 copies 1,263.00 € Print run 2,000 copies 1,782.00 €
plus VAT, postage and packaging. Further print runs and differing scales on request.
Bank Details:
Commerzbank AG · P2, 12 · 68161 Mannheim, Germany
IBAN: DE94 6708 0050 0751 1188 00
BIC/S.W.I.F.T.: DRES DE FF 670
VAT-Id.No.: DE 813481633 · Tax No.: 47020/21620
We can provide a pdf file of your article for your internet presentation
for a nominal charge of € 250.– (+ VAT). Printable PDF on request.
For further information on reprints please contact
Susanne Ney, Tel.: +49 (0) 6201 606 769 or visit our website at
www.gitverlag.com/en/global/corporate_publishing/reprints/
All prices are subject to 19% VAT.
The new price list comes into effect on 1 October 2015 and
supersedes all previous price lists.
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
Contact
TECHNICAL SPECIFICATIONS
Newspaper format
350 x 510 mm (width x height)
325 x 455 mm (width x height), print space
Number of columns: 6, column width 50 mm
Print methods
Colours
Newspaper web press
Euro scale
(Roll offset)
no special
colours possible
Application
of paint
max 240 %
Screen ruling
40 ruling
Instructions for printing specifications in newspaper print
available as a PDF at www.gitverlag.com/en/global/order_management/data_transfer/
Inserts
Minimum insert size: 105 x 148 mm
Maximum insert size: 240 x 350 mm (w x h)
the back fold must be on the long side (350 mm)
Minimum weight for single-sheet inserts: 170 g/m²
Delivery of loose inserts
Delivery quantity: 30,200 copies
The delivery address for bound-in inserts and any supplements will be
given to you with the order confirmation.
Data formats
We accept the following data formats: PDF, EPS, TIFF, JPG.
Please observe the following points:
1. E mbed all text or convert it into streams.
2. U
se only CMYK colours.
3. W
ith pixel-oriented data formats (colour/greyscale), we require a
resolution of at least 250 dpi. Bitmap files (line) should have a
resolution of at least 1200 dpi.
Magazine Overview
Dates & Contents
Prices & Formats
4. For the creation of PDF files with Acrobat Distiller, we have
provided you with a Joboptions file which can be downloaded at
www.gitverlag.com/en/global/order_management/data_transfer/.
5. Do not compress JPG files too strongly, or this will lead to visible
loss of image quality. Use the “maximum” or “high” quality
gradings.
6. Do not send pre-separated or DCS files.
To avoid errors, please observe the following:
Send all text to be used and associated files together. Attach a hard
copy/print-out to the layout check. Ensure that no RGB colours are
used in any files, including the associated files. For files from programmes not intended for the creation of printed documents
(e.g. Word, Excel, Powerpoint), the files must always be converted.
This means inevitable changes in data and considerable additional
work, which we have to add to your invoice. In some cases, conversion is not possible. All tasks necessary to create “print-ready” files will
be charged to you according to time spent.
Transmission options
• by e-mail to silvia.edam@wiley.com
• by FTP at ftp.gitverlag.com/incoming
• by CD Rom to
Wiley-VCH Verlag GmbH & Co. KGaA
FAO: Silvia Edam
Boschstrasse 12
69469 Weinheim, Germany
Tel.: +49 (0) 6201 606 570
Fax: +49 (0) 6201 606 790
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
6
M
Su ain
pp t
lem op
i
en cs
ts
DATES & CONTENTS
Supplement
M&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events
M&K kompakt
M&K kompakt is the Management & Krankenhaus Supplement for all managers and users at in-patient facilities, who are involved in investment decisions and process optimization.
As stated in its title M&K kompakt reports compactly, precisely and succinctly on the key points of –
Hygiene; IT; Medicine & Health; Radiology; Building, Furnishing and Supplies; Emergency and Intensive care;
Laboratory & Diagnostics; Orthopedics and Trauma, and the Medica trade fair.
M&K kompakt is published with an increased circulation of 32,000 copies.
The circulation is composed of inclusion the usual circulation of Management &
Krankenhaus (30,000 copies / IVW certified) with an additional run of 2,000 copies.
The print version also appears online at www.management-krankenhaus.de.
Along with this b2b target group portal, the print media reaches the highest number
of readers in in-patient healthcare throughout the whole of Germany.
M&K kompaktIssues
Publication date
Advertising deadline
Editorial deadline
ADDITIONAL
CIRCULATION
Magazine Overview
Magazine format: 240 x 330 mm
Print space:
215 x 303 mm
Column count: 4 columns
Print run:
32,000 copies
M&K kompakt M&K kompakt M&K kompakt M&K kompakt M&K kompakt M&K kompakt M&K kompakt M&K kompakt
Notfall- und
Hygiene
Klinik-IT
Radiologie
Medizin &
Einrichten,
Labor &
Ortho &
Intensivmedizin
Gesundheit
Bauen,
Diagnostik
Trauma
Versorgen
17.02.2016
15.01.2016
29.12.2015
14.03.2016
12.02.2016
29.01.2016
12.04.2016
09.03.2016
24.02.2016
02.05.2016
01.04.2016
18.03.2016
02.06.2016
27.04.2016
13.04.2016
02.08.2016
01.07.2016
17.07.2016
25. Symposium
Intensivmedizin +
Intensivpflege
Bremen,
18.–20.02.2016
Deutsche Gesellschaft für Krankenhaushygiene
Berlin,
10.–13.04.2016
conhIT
Berlin,
19.–21.04.2016
Deutscher
Röntgenkongress
Leipzig,
04.–07.05.2016
Hauptstadtkongress
Medizin & Gesundheit
Berlin,
08.–10.06.2016
approx. 2,000
architects,
interior designers,
furnishers
Dates & Contents
Prices & Formats
Technical Data
Distribution
14.09.2016
12.08.2016
29.07.2016
1/2 Page Corner
Width: 160 mm
Height: 227 mm
(3 columns)
€ 5,050
1/2 Page landscape
Width: 215 mm
Height: 152 mm
(4 columns)
€ 4,430
1/2 Page portrait
Width: 105 mm
Height: 303 mm
(2 columns)
€ 4,430
1/4 Page portrait
Width: 50 mm
Height: 303 mm
(1 column)
€ 2,550
1/4 Page classic
Width: 105 mm
Height: 149 mm
(2 columns)
€ 2,550
1/5 Page landscape
Width: 215 mm
Height: 57 mm
(4 columns)
€ 2,340
1/5 Page portrait
Width: 50 mm
Height: 224 mm
(1 column)
€ 2,340
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
18.10.2016
16.09.2016
02.09.2016
08.11.2016
07.10.2016
23.09.2016
Deutscher Kongress Deutscher Kongress
der Laboratoriums- für Orthopädie und
medizin der DGKL
Unfallchirugie
Mannheim,
Berlin,
28.–30.09.2016
25.–28.10.
Online
General terms
of Business
FORMATS + PRICES
1/1 Page
Width: 215 mm
Height: 303 mm
(4 columns)
€ 8,250
M&K kompakt
Medica
Medica
Düsseldorf,
14.–17.11.2016
Contact
M&K kompakt ist das regelmäßige Supplement von Management & Krankenhaus – zu besonderen Themen oder Events
2/5 Page portrait
Width: 215 mm
Height: 114 mm
(4 columns)
€ 3,550
Supplement
1/4 Page landscape
Width: 215 mm
Height: 74 mm
(4 columns)
€ 2,550
Preferential positions – inside front
cover, inside rear cover, back page
Width: 240 mm
Height: 330 mm
+ 10 mm bleed
€ 10,100
Front cover and
cover story on
request
Online
General terms
of Business
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Page
7
Management &
READER ANALYSIS
Distributed
circulation:
Top
decisionmakers
8,605 copies
28,400 copies
Krankenhaus
Management for strategic decisions
30,3% of M&K readers
Directors, Medical Directors, Medical Management,
Commercial Directors, Heads of Administration,
Administration Directors, Medical Center Directors,
Nursing Service Management
IT
CIO, Technical Chief, Head of EDP
1,875 copies
Middle Management for operative decisions
regarding products, services etc.
Middle Management
17,551 copies
Administration
Head of Personnel,
Head of Purchasing,
Quality Management, Waste and
Environment Supervisors
2,385 copies
61,8% of M&K readers
Middle Management = qualitative decision-maker level
Medicine
Chief and Senior Physicians,
Laboratory Managers,
Chief Pharmacists,
Hygiene Supervisors
13,291 copies
Multipliers 7,9% of M&K readers express their opinions to the market!
Trade & Industry, Associations, Communities, Institutes etc. 2,244 copies
ANALYSIS
Circulation Breakdown
COPIES PER ISSUE (IVW Q2/13)
Print run
Sales (incl. subscriptions)
Trade show, archive and specimen copies
Actual circulation
COPIES
30,000
2,474
1,024
28,976
SECTORS
Hospitals, Rehabilitation Centers
Government Departments, Associations
Agencies and Institutes
Trade and Industry
Training Establishments
%
87.0
4.0
3.9
3.6
1.5
Breakdown of Recipients
POSITION IN BUSINESS / RESPONSIBILITY
%
Medical Director / Medical Manager
Commercial Director / Head of Administration
Head of Nursing
Medical Center Director
Technical Manager
EDP Manager
Quality Manager / Supervisor
Purchasing Manager / Purchasing Group
Personnel Manager
Waste/Environmental Manager
Chief Physician
Laboratory Manager
Pharmacy Manager
Hygiene Manager
Associations, Communities, Institutes etc.
Trade and Industry
11.8
7.7
8.1
2.7
3.7
2.9
4.2
1.9
1.6
0.7
38.1
3.7
2.2
2.8
4.0
3.9
COPIES
3,351
2,187
2,300
767
1,051
824
1,193
540
454
198
10,820
1,051
625
795
1,136
1,108
Circulation by sectors
Hospitals,
Rehabilitation Centers
Government Departments,
Associations
Agencies and Institutes
4.0%
Trade and Industry
Training Establishments
3.9% 3.6%
1.5%
87%
Controlled circulation, The variation to 100 % of circulated copies was statistically calculated, Employees with decision
influence are included as management. Copies per issue/average, based on media-kit 2013/2014
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
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Page
8
DECIDER'S DESK IN THE HOSPITAL
The Buying Center initiates large investments at the 'Decider's Desk'
Management &
Krankenhaus
1 Health policy
Board, administrative directors, commercial
and medical management, CEO
1
2 Healthcare economics
3
Heads of Personnel and Purchasing,
commercial management, head of
administration, quality management as
well as the board and senior management
2
Health Policy
3 Medical technology
Medical
technology
4
Healthcare economics
4 Pharmacy
M&K
Pharmacy
Chief physicians and senior physicians,
radiologists, emergency surgeons,
cardiologists, anesthetists, intensive care etc.
Clinic IT
sections
5
Building, furnishing,
supply
Hygiene
5 Clinic IT
IT managers, CIO,
EDP & technical management
Laboratory &
Diagnostics
7
6
Chief and senior internal medicine
physicians, intensive care, cardiology,
neurology, oncology, pain and mammary
studies, rheumatology & pneumology, head
of the hospital pharmacy, pharmacists
6 Hygiene
Hygiene specialists
7 Building, furnishing, supply
Technical management and senior
management, environmental officer
8
8 Laboratory and diagnostics
Laboratory management & IT management
DECISION-MAKER TOPICS = M&K SECTIONS
Management & Krankenhaus prepares clinic decision-makers in the classic departments for upcoming
challenges. That is why M&K makes an important contribution to investment decisions.
The following topics are regularly discussed:
1 Health Policy:
Demand planning, demographics, the 2nd
and 3rd supply level, skilled staff shortage,
the insurance scene, networks, cost-effectiveness, quality, risk adjustment,
multi-disciplinary supply concepts,
(out-patients, rehabilitation, geriatrics,
doctors as referrers), need for economy –
cost optimization – finance, supply
management strategies, system partners,
supply research, supply situation,
competitors.
2 Health Economics:
Training, procurement and purchasing,
operational healthcare, blended learning,
investment and finance, clinic management,
logistics, marketing, medicine and clinic
accounting, organization, personnel
management, care management, PR,
process management, quality management,
law, risk management, company management.
3 Medical technology:
Imaging processes: radiology, MRT, CT,
x-rays, endoscopy, ultrasound, digital
medicine, quality control, risk management,
service contracts, OP management, OP
technology, robotics, further training,
surgery, orthopedics, neurology, anesthesia,
strokes, urology, cardiology, oncology,
adiposity, risk patients, chronically ill,
intensive care, emergency medicine, tissue
engineering, new materials.
4 Pharmacy:
Medicines market, approvals, regulations,
costs, safety and packaging, basic and
advanced training, R&D, clinical studies,
clinical catering, hospital pharmacies, quality
of drugs and therapies, screening and active
agent research, AIDS, angiology, epilepsy,
gastroenterology, ENT, infections, internal
medicine and intensive care, cardiology,
neurology, oncology, orthopedics, pneumology, psychiatry, rheumatology, pain, anesthesia,
transplantation, dementia, diabetes, adiposity.
5 Clinic IT:
IT infrastructure, mobile solutions, WLAN
security, archiving, IT hygiene, green IT,
personnel planning, telemedicine, cloud
computing, RFID, software as meta-planning, networking, data security, archiving,
process optimization, data and document
management, voice processing, image
processing, quality maintenance, HIS/KIS/
PACS, blended learning, IT management,
electronic health cards and patient files, IT
for medical technology, telematics/
telemonitoring.
6 Hygiene:
Basic and advanced training, disposal,
surface disinfection, hand disinfection and
skin protection, hygiene management,
MRSA, needle-stick wounds, nosocomial
infections, validation, washroom hygiene,
recycling, wound infections, law, textiles,
drinking water, handling of sterile items,
central sterilization department.
7 Building and equipment:
Green hospital, energy efficiency, building
technology, heating and air conditioning,
prevention of theft, building security,
alarm systems, textiles (non-med.),
catering and care management, services,
modernization of property, clinic
construction and renovation, patient
hotels, water supply, access and paths,
bathrooms and hygiene, fire protection,
cleaning, floor coverings, color concepts,
lighting concepts, hospital logistics,
transport systems.
8 Laboratory and diagnostics:
Laboratory market, laboratory management, laboratory equipment, laboratory
planning, laboratory technology, analysis
apparatus, laboratory IT, automation,
laboratory medicine, clinical chemistry,
infection diagnostics, diagnostics,
molecular diagnostics, pathology,
emergency medicine, histology, cytology,
POC tests, biomarkers, tests, reagents,
personalized medicine, basic and
advanced training, central laboratory.
Page
Seite
9
GIT BUSINESS WEB: MANAGEMENT-KRANKENHAUS.DE
management-krankenhaus.de is THE portal for decision makers in
German hospitals and rehab facilities. Clearly structured and filled
with detailed information, this portal is the perfect location for your
advertisements in the German in-patient healthcare system.
Banner Advertising
Provide a face for the name, make your presence felt, announce the
launch of a new product – in short profit from our global reach!
Complement your print advertising in Management & Krankenhaus
with an image campaign on management-krankenhaus.de and
increase your market penetration.
Leaderboard
728 x 90 Pixel
€ 1,370 / month, run of site*
Full Banner
468 x 60 Pixel
€ 970 / month, run of site
Wide Skyscraper
160 x 600 Pixel
€ 1,800 / month, run of site
Skyscraper
120 x 600 Pixel
€ 1,420 / month, run of site
Rectangle
180 x 150 Pixel
€ 1,520 / month, run of site
Medium Rectangle
300 x 250 Pixel
€ 1,890 / month, run of site
Leaderboard
€ 1.370,–
& Full Banner
€ 970,–
Wide Skyscraper
€ 1.800,–
& Skyscraper
€ 1.420,–
Rectangle
€ 1.520,–
Landing page management-krankenhaus.de
* „run of site“ means, that the banners can be shown all over the website.
In rotation with max. three other banners
Whitepaper/Application note
The ideal format for a detailed and comprehensive presentation of your
expertise: case and market studies, user reports and analyses are the
perfect presentation formats for companies that want to differentiate
themselves from their competitors and simultaneously generate leads.
ä Whitepaper: € 875 for 6 Months
Includes: Teaser-Text, Product-photo,
Contact details, PDF to download
Medium
Rectangle
€ 1.890,–
Newsletter
Webcast
Date of publication: monthly.
In the case of a “Product Feature”, the product will be
highlighted one time in the newsletter.
This multi-medial advertising format is the perfect complement to your
banner advertising and white paper on management-krankenhaus.de.
ä Webcast: € 880 für 6 Months
Includes: Teaser-Text, Product-Video,
Contact details for generating leads
Wide Skyscraper
€ 1,760
Product Information
€ 285 for 6 months / € 510 for 12 months
æ Text (1,000 characters incl. spaces) æ Product-photo
æ Company contact details
æ in combination with PRO-4-PRO.com
Product Feature
€ 970
incl. price
for product
information
Your product information also appears on the vertical product search
engine PRO-4-PRO.com, in a suitable sub-section.
Jobs: Advertisement
€ 910 up to 3 Months
Newsletter: Banner formats & prices
Wide Skyscraper
Full Banner
160 x 600 Pixel
€ 1,760
468 x 60 Pixel
€ 950
Product Feature
€ 970
Full Banner
€ 950
Technical Data:
Please send your files by mail to your sales representative.
We will take care of all further steps.
Banner:
Size of data: max. 40 KB
Data formats: GIF, JPG
Information:
Text: up to 1,000 characters incl. blanks
Pictures: JPG, PNG, TIF
Target-website: please tell us the
exact URL, where your banner
should be linked to.
Webcasts:
Data format: any video format is possible
Size of data: max. 40 MB
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Newsletter
Distribution
Online
General terms
of Business
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Page
10
MICROSITES
Microsites enable you to focus on a specific topic, thereby addressing potential customers specifically. This makes
them an ideal tool for breaking into new markets, strengthening your image as an opinion leader and expert or
establishing yourself in a new field and creating demand for your products. Whatever the goal of your communication might be, the success of a Microsite depends heavily on relevant and high quality content.
FOCUSING ON YOUR TOPIC
Use our editorial content, our journalistic competence and our media
to achieve success. Profit from the image transfer, credibility and
scope of our media and use our target group portals as neutral platforms and disseminators.
Microsite “BASIC”
Media Service
Creation of the site, Hosting, Project Management, Evaluation,
Online editing (as agreed), Banners and Product features provided by the client.**
Promotion
1 x Rectangle Banner on Portal for 3 months; 1 x Product Feature in e-Newsletter
1 x Rectangle Banner on Portal for 6 months; 2 x Product Feature in e-Newsletter
1 x Rectangle Banner on Portal for 12 months; 3 x Product Feature in e-Newsletter
Tariffs Microsite ”BASIC” *
Pre Running Time Running Time
At least 6 weeks
for conception and
3 months
promotion
Running Time
Running Time
6 months
12 months
Microsite “PREMIUM”
Media Service
Creation of the site, Hosting, Project Management, Evaluation,
Online editing (if desired/agreed to), Banners and Product features provided by the client.**
Promotion
Pre Running Time Running Time
Running Time
Running Time
At least 6 weeks
6 months
12 months
for conception and
3 months
including 1 exchange including 2 exchanges
promotion
of editorial content
of editorial content
X
X
6 weeks
1 x Wide Skyscraper Banner on Portal for 3 months; 2 x Product Feature in e-Newsletter;
1 x Full Banner e-Newsletter
€ 8,500
X
€ 27,200
€ 15,300
X
1 x Wide Skyscraper Banner on Portal for 6 months; 4 x Product Feature in e-Newsletter;
1 x Full Banner e-Newsletter
X
1 x Wide Skyscraper Banner on Portal for 12 months; 6 x Product Feature in e-Newsletter;
1 x Full Banner e-Newsletter
Tariffs Microsite “PREMIUM” *
X
6 weeks
Microsite “Stand alone”
Multiply configurable websites based on Wordpress, incorporation of diverse media possible,
search function, registration possibilities, external news feeds, incorporation of social media,
optimization for mobile devices, evaluation etc.
18 weeks
* Discount not available
€ 10,500
€ 18,900
€ 33,600
Running Time
Running Time
3 months
6 months
12 months
on request
on request
on request
Pre Running Time Running Time
** If desired the publishing house will create the printing material for an additional fee.
Interactive
Information
Exchange
WEBINARS
Generate
Leads
IN DIALOGUE WITH YOUR TARGET GROUP
Enter into dialogue with your target group, generate leads and use the diverse possibilities for interaction with your clients (e.g. via the Chat function).
Whether in real time or on demand you are offering your clients or co-workers valuable educational content and information independent of place,
time or travel budget.
You can fully rely on our experts to assist you in the implementation. Experienced project managers look after all the technical and organizational
details. The editorial department will advise and support you in questions about content and concept and a communications plan for the promotion
of the webinar is, of course, also part of our concept.
Webinar “BASIC”
Conception,
Promotion
Tariff
10 weeks
€ 8,500
Conception,
Promotion
Tariff
10 weeks
€ 11,000
Media Service
Hosting, Project Management, Live-Streaming, Delivery of all Leads, Editorial Announcements Online
Banner and Product Feature provided by the client **
Promotion
1 x Wide Skyscraper Banner on Portal for 2 months; 1 x Product Feature in e-Newsletter; Reminder email to participants 24 hours and
1 hour before begin.
Tariff Webinar “BASIC” *
Webinar “PREMIUM”
Media Service
Hosting, Project Management, Live-Streaming, Delivery of all Leads. Editorial Announcements Online
Banner and Product Feature provided by the client **
Promotion
1 x Wide Skyscraper Banner on Portal for 2 months; 2 x Product Feature in e-Newsletter, 1 x Wide Skyscraper Banner in e-Newsletter,
Reminder email to participants 24 hours and 1 hour before begin.
Tariff Webinar “PREMIUM” *
* Discount not available
** If desired the publishing house will create the printing material for an additional fee.
Page
11
PRO-4-PRO.com – PRODUCTS
FOR PROFESSIONALS – is the
unique product database for
vertical B2B markets.
▪ basic entry free of charge
▪ detailed company and
product description
Since 13 years PRO-4-PRO is an
essential part of GIT VERLAG’s
cross media publishing concept.
The combination of publishing
product news in our B2B magazines, portals and PRO-4-PRO
multiplies the marketing success
for your company.
▪ individual optimization for
search engines
(e.g. SEO for Google)
▪ sector specific newsletter
service
▪ target-group specific banner
placements
In 2014 the website has seen a
massive technical and optical
relaunch and is now optimized
according to the user behavior.
Clear
structure
Modern
Design
ONE SITE FITS ALL
Optimized
for mobile
devices
WWW.PRO-4-PRO.COM
BANNER IN A PRODUCT SEGMENT
Rectangle Banner 180 x 150 Pixel
Basic entry
Product entry
PACKAGE DEALS
Basic Package
Basic Plus Package
Flat rate
PRICE PER MONTH €
710
6 MONTHS / PRICE €
12 MONTHS / PRICE €
free of charge
310
540
RUNTIME
– 4 Product entries (12 Months)
– 8 Product entries (12 Months)
– 15 Product entries (12 Months)
12 MONTHS / PRICE €
1,670
3,080
4,980
DIGITAL GUIDES
ESSENTIAL KNOWLEDGE BRIEFINGS (EKBs)
Wiley´s Essential Knowledge Briefings
(EKBs) offer a concise overview (5,000
words in length) of trending topics or
technologies within highly specialized
fields.
Reviewed and updated annually, EKBs
are an essential resource for professionals in both academia and industry
looking to update their understanding
of key developments within each
speciality.
Take your brand further or shape your
market by sponsoring an EKB that
delivers highly specialized content to
your target audiences. Sponsorship opportunites are availsable within science
and engineering, and healthcare.
SERVICES
Preparation of a digital publication with basic knowledge on a current
topic, including configuration and editorial support.
HOSTING
On www.essentialknowledge.com, for one year.
You can link to your EKB from any company platform.
LEAD GENERATION
Via on-site registration; unlimited downloads
FLEXIBLE FORMAT
PDF, ePub, mobi for PC, tablet, e-reader
EXCLUSIVITY OF TOPICS
None of your market competitors can publish an EKB on the topic you
selected (for 1 year)
BRANDING
Your logo on the publication, on the EKB website and on all advertising
material. Backlink to your website.
IMAGE TRANSFER
Co-branding with corresponding Wiley brands (e.g. B2B titles).
MARKETING
Banner advertising for 2 months on relevant B2B portals or on the Wiley
Online Library, banner or product feature in a relevant newsletter and
news feature on the landing page.
OPTIONAL
Multimedia features, print-run, and additional marketing resources,
available on request
BASIC PRICE
€ 15,640
www.essentialknowledgebriefings.com
CONNECT
THROUGH CONTENT
Regardless of what type of marketing tactics and channels you use –
from powerful traditional print advertising to engaging digital content
marketing – quality content is always an essential part of it. Wiley‘s
content solutions offer you access to highly respected publications and
learning tools. Benefit from 200 years of publishing experience, a trusted
brand, authoritative content and incomparable scientific and professional
communities. Get connected through Wiley content!
Content Solutions powering your Business!
Mix and match content campaigns to suit your marketing goals: Choose
from tailored combinations of advertising, reprints, supplements and
other traditional strategies, as well as powerful microsites, mobile apps,
email campaigns, and interactive online learning environments.
Contact us to find out how Wiley content solutions could help
drive your marketing strategy.
Advertising
Reaching the minds that matter most: Whether print or online, Wiley
advertising offers access to highly targeted, influential audiences of
decision makers and opinion leaders in key markets around the world.
19.5 million experts read Wiley journals in print or on WileyOnlineLibrary
100,000 decision makers in industry read our b2b publications
(GIT VERLAG brand)
Webinar
Interact with your target group: Our free-to-attend online seminars
engage targeted audiences in real time as well as on-demand – offering
a wealth of opportunities to showcase your brand, build thought
leadership, deliver training and more.
Microsite
Connect through content: Engage with your target group and position
your company as thought leader or technology expert in a certain field.
Whether you choose the stand-alone version or a microsite integrated in
our b2b portals, you will benefit from promotion campaigns and best
technical service.
Essential Knowledge Briefings (EKB)
Exclusivity: Spread your knowledge of a hot topic via the latest channel.
Essentialknowledgebriefings.com represents the ideal platform for your
digital publications. You will not only benefit from the strong image of
the Wiley brands, but also from exclusivity – no other competitor can
publish an EKB on your subject.
Reprints & Sponsorship
Influence through education: Whether you choose a flyer, single article,
collection of articles or abstracts with a cover, reprints and ePrints deliver
the right content and right brand messages to your target audience.
Or raise your profile in a special target group by sponsoring a complementary subscription to respected Wiley online journals.
Custom Publishing & Supplements
Position your brand: Grow brand awareness with a supplement – an
extra issue of a peer-reviewed Wiley journal – or a corporate publishing
project like customer or company magazines or corporate books.
Rely on our editorial expertise and independence as well as our
experienced layout team.
Page
13
ADDED VALUE
JOURNAL APP SERVICES (JAS)
The Wiley Journal App Service (JAS) gives users access to top Wiley content on mobile devices.
More than 300 Wiley journals are already available as an app, with more being added at a rapid rate.
To date, some 113,000 users have registered for this service, amounting to 25,000 downloads and
an average visit duration of 11 minutes.
Now you can make use of this new platform and the prime positioning of our media to secure
your own success, profiting from the unique and effective advertising opportunities:
embedded video and audio, microsites, animations, feedback forms, touchscreen interaction,
news feeds, whitepaper and much more besides... Ask us for further information!
5 CONVINCING ARGUMENTS:
▪ Focusing on your message: the ads appear between two articles
and not over the current article
▪ Interstitial ads are 5 –10 times more persuasive than banner ads
▪ JAS supports rich media content to generate greater interest
▪ Interstitials with rich media are 88.3 % more effective than static ones
▪ Videos raise the response rate by 35 %
© Fotolia
INTRODUCTORY RATE:
€ 950 with a SOV (Share-of-Voice) of 25 % – regardless of the number of views.
GENERAL TERMS AND CONDITIONS FOR ADVERTISEMENTS,
SUPPLEMENTS, DIGITAL AND ONLINE ADVERTISING
1. These General Terms and Conditions shall apply to all contracts (hereinafter referred to as “orders”) relating to the publication of one or several
adverts of one advertiser (hereinafter: “client”) in the magazines of Wiley-VCH GmbH & Co. KGaA (hereinafter: “publisher”) for the purpose of
dissemination and relating to the placement of online advertising on the publisher’s websites. They shall also apply to orders for third-party supplements in the magazines published by the publisher. The client acknowledges these General Terms and Conditions upon placing an order.
2. Differing, conflicting or supplemental general terms and conditions of advertising clients will not be recognized as an integral part of the contract,
unless the publisher expressly agrees to them.
3. The following shall apply to clients wishing to place more than one advert: The discounts shown in the advert price list are only granted for
advertisers’ adverts which appear in a printed product within one year. The timescale begins on the date of appearance of the first advert, unless
a different start date has been agreed in writing upon signing of the contract. The size of discount is based on volume. If, within a year, fewer
adverts are taken than originally agreed, the publisher shall be entitled to re-calculate the discount based on the difference between the actual
and guaranteed number taken.
4. Upon contractual signing, the client shall be entitled to release further adverts in addition to the volume stated in the order within the agreed
timeframe or that stated in clause 3.
5. Order cancellations must be issued in writing. The cancellation charge imposed in the case of cancellation on the deadline date for the placement
of the advertisement (or thereafter) is the total order value. In each specific instance, however, the client is expressly granted the right to provide
proof that the contractor suffered no loss, or at any rate only a lower loss.
6. Orders for adverts and other marketing material to be published specifically and exclusively in specific issues, specific publications or in specific
places in the publication must reach the publisher in sufficient time – i.e. not later than on the date specified in the order confirmation – for the client
to be able to be informed before the advert deadline of whether the order can be executed in the requested manner.
7. Adverts and online advertising not directly recognizable as adverts because of their editorial layout will be clearly marked with the word “Advert”
by the publisher.
8. The publisher reserves the right to reject advert orders – including individual adverts under a blanket contract – or orders for inserts, on grounds
of content, origin or technical format, under its own standard and factually justified principles if the content of such orders contravenes legal or
regulatory stipulations or if their publication is unacceptable for the publisher. This applies to orders submitted to branch offices, receiving agencies
or representatives. Orders for inserts are only binding for the publisher once the insert template has been submitted and approved. Inserts which,
due to the format or appearance, may appear to the reader to be part of the newspaper or magazine, or which contain third-party adverts, shall
not be accepted. Rejection of an order shall be communicated to the client without delay. In such cases, the publisher reserves the right to request
repayment of any discounts granted.
9. The client is responsible for punctual delivery of proper ready-to-print material or supplements or for punctual delivery of materials required for online advertising. In the case of digital ready-to-print material the client undertakes to deliver proper artwork, complying in particular with the format
or the technical specifications of the publisher, punctually for the print material deadline. The publisher shall request replacement for recognizably
inaccurate or damaged printing material without delay. The publisher guarantees print quality customary to that of the title concerned within the
scope of the possibilities of the printing material. Before a digital transmission of artwork, the client is responsible for ensuring by means of suitable
technical measures that the transmitted files are free of any computer viruses. Should the publisher discover computer viruses in a file transmitted by
e-mail, said file will be deleted immediately without the possibility of the client making any related claims.
10. Discernibly unsuitable or damaged ready-to-print material and/or advertising material is to be replaced by the client immediately when requested
to do so by the publisher. The cost of producing ordered ready-to-print material and/or of producing ordered advertising material as well as of
substantial alterations to originally agreed versions that are requested by the client and for which the latter is responsible due to the technical quality
of the ready-to-print material and/or advertising material supplied will be borne by the client. Should any deficiencies in the ready-to-print material
and/or advertising material not be immediately discernible during the review process, but only become discernible in the printing operation and/or
upon insertion, the client is not entitled to raise any claims on account of an inadequate printout and/or poor insertion.
11. Print documents will only be sent to the client if specifically requested. The obligation of safekeeping ends three months after expiry of contract.
12. In the case of audio and/or video linked advertising (e.g. banners that cause a pop-up window to open when clicked on, in which audio and/
or video content is reproduced) the client is responsible for ensuring that the necessary approvals from GEMA [society for musical performing and
mechanical reproduction rights in Germany] or other copyright associations and/or owners have been obtained.
13. The client shall be entitled to a reduction in payment or a corrected replacement advert in cases of fully or partly illegible, incorrect or incomplete
printing of adverts, but only to the extent that the purpose of the advert is affected. This shall be excluded if the defect results from incorrect readyto-print material (see clause 10 above). Should the publisher allow the timeframe given to him to elapse or should the replacement advert still be
incorrect, the client shall be entitled to a reduction in payment or cancellation of the contract. Complaints – except if defects are not obvious – must
be asserted within four weeks from receipt of invoice and proof.
Magazine Overview
Dates & Contents
Prices & Formats
14. (1) The client’s claims for damages shall be excluded unless provided for otherwise hereinafter. This exclusion of liability shall also apply in favour
of the publisher’s legal representatives and vicarious agents in the event that the client asserts claims against them.
(2) Claims for damages on account of death, injuries or adverse health effects as well as claims for damages caused by a violation of essential
contractual obligations shall be exempt from the liability exclusion in paragraph 1. Essential contractual obligations shall mean obligations, the
fulfilment of which is necessary in order to achieve the objectives of the contract, Liability for damages caused by intentional or grossly negligent
breaches of obligations on the part of the publisher, his legal representatives or vicarious agents shall also be exempt from the liability exclusion.
(3) The provisions of the German Product Liability Act (ProdHaftG) shall not be affected by the above.
15. Sample print-outs will only be provided where specifically requested. The client shall be responsible for the correctness of the returned samples.
The publisher shall observe all error corrections made known to it within the period specified upon sending the sample. Should the client fail to return
within the specified period a sample sent on time by the publisher, approval for print shall be deemed to have been given.
16. Unless any specific sizing requirements have been given, the amount to be charged shall be calculated based on the print size that is normal
for the type of advert.
17. The client avouches that his is the unconditional owner of all rights of use to the advertising material necessary for publication and distribution.
In this respect he indemnifies the publisher from all claims by third parties, and grants the publisher the rights of usage necessary for publication
of the advertising material.
18. The client avouches that he is entitled to set the hyperlinks connected to the online advertising. The client furthermore affirms that he will abide by
the applicable data privacy legislation – in particular of the Federal and the Teleservices Data Protection Act– and also impose such a responsibility on
their employees. Should the client use special techniques such as cookies or tracking pixels to obtain or collect data from the insertion of advertising
material in the online offering of the publisher, the client also affirms that they will abide by the precepts of the German Telemedia Act (TMG) and/or
of the Interstate Broadcasting Treaty (RfStV) as well as the Federal Data Protection Act (BDSG) in the collection, processing and use of personal data.
19. Should the client fail to pay in advance, the invoice shall be sent immediately or within a maximum of fourteen days after publication of the
advert. The invoice must be paid within the period given in the price list, starting from the date of receipt of invoice, unless a different payment
period has been agreed in individual cases.
20. In the event of a delay or deferral in payment, interest and recovery costs shall be added to the amount due. In the case of payment delay, the
publisher may withhold further publication under the order concerned until payment is made and demand advance payments for the remaining
adverts. Where there is established doubt over the client’s ability to pay, the publisher shall be entitled, even during the duration of an advertising
contract, to make the publication of further adverts dependent on the prepayment of the sum due and the settlement of outstanding invoices,
regardless of the payment terms originally agreed.
21. The publisher shall provide, upon request, a copy of the advert along with the invoice. Depending on the type and scope of advertising contract,
advert extracts, record pages or full record numbers will be provided. If a record can no longer be created, it will be replaced with a legally binding
certification from the publisher of the publication and distribution of the advert.
22. In the event of a reduction in circulation, a price reduction may be claimed for contracts for a series of adverts if, in the overall average of the
insertion year of the first advert, the average circulation stated in the price list or stated any other way or, if a circulation figure is not given, the
average number of issues sold (for trade magazines, where appropriate, the average actual distribution) in the previous calendar year is not exceeded.
A reduction in circulation is only deemed as a deficiency eligible for a price reduction if it amounts to
– 20% for circulation of up to 50,000 copies
– 15% for circulation of up to 100,000 copies
– 10% for circulation of up to 500,000 copies
– 5% for circulation of up to 500,000 copies.
In addition, claims for price reductions are excluded for contracts if the publisher has given the client sufficient notice of the reduction in circulation
for the client to be able to cancel the contract before publication of the adverts.
23. The publisher shall not be responsible for any delays in performance caused by unforeseeable events which the publisher cannot influence (such
as strikes, lock-outs, disruption of operations, etc.). After the cessation of such events, the publisher may either publish adverts in the next possible
issue of the printed work or online advertising medium, or withdraw from the contract – entirely or in part. In this context, the client shall not be
entitled to claim damages.
24. The place of performance and exclusive place of jurisdiction for all disputes shall – to the extent permitted by law – be the publisher’s headquarters, at present Weinheim, Germany.
25. The legal code of the Federal Republic of Germany shall be applicable under exclusion of the United Nations Convention on Contracts for the
International Sale of Goods.
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
14
CONTACT
Management &
Krankenhaus
Management & Krankenhaus · Boschstr. 12 · 69469 Weinheim/Germany · Teamfax: +49 (0) 6201 606 790
Media Consultants
Dipl.-Kfm. Manfred Böhler
Head of Sales
Tel.: +49 (0) 6201 606 705
manfred.boehler@wiley.com
Editorial
Ulrike Hoffrichter M.A.
Editor in Chief
Tel.: +49 (0) 6201 606 723
ulrike.hoffrichter@wiley.com
Sales Representative
Dr. Michael Leising
Tel.: +49 (0) 3603 8931 12
leising@leising-marketing.de
Susanne Ney M.A.
Account Manager
Tel.: +49 (0) 6201 606 769
susanne.ney@wiley.com
Dr. Jutta Jessen
Editor
Tel.: +49 (0) 6201 606 726
jutta.jessen@wiley.com
Order Management
Silvia Edam
Tel.: +49 (0) 6201 606 570
silvia.edam@wiley.com
Miryam Reubold
Account Manager
Tel.: +49 (0) 6201 606 127
miryam.reubold@wiley.com
Christiane Rothermel
Assistance
Tel.: +49 (0) 6201 606 746
christiane.rothermel@wiley.com
Osman Bal
Account Manager
Tel.: +49 (0) 6201 606 374
osman.bal@wiley.com
Dr. Ralf Schlichting
Online Editor
Tel.: +49 (0) 6201 606 749
ralf.schlichting@wiley.com
Magazine Overview
Dates & Contents
Prices & Formats
Technical Data
Distribution
Online
General terms
of Business
Contact
Page
15