Advertising Opportunities EUR - World

Transcription

 2015-2
Advertising Opportunities EUR
World-Architects.com
Canadian-Architects.com Mexican-Architects.com
American-Architects.com
Chinese-Architects.com
Polish-Architects.com
Australian-Architects.com
German-Architects.com
Portuguese-Architects.com
Austria-Architects.com
Indian-Architects.com
Scandinavian-Architects.com
Belgium-Architects.com
Italian-Architects.com
Swiss-Architects.com
Brazilian-Architects.com
Japan-Architects.com
Advertising Opportunities 2015–2 EUR
Content
1. About Us
2. Target Groups and Visitor Information
3. Placements and Promotional Opportunities
- IAB Wide Skyscraper 160x600
- IAB Medium Rectangle 300x250
- IAB Leaderboard 728x90
- Banner Formats for eMagazines
- Advertorial
- Profiles of selected Manufacturers
- Product Focus for Outstanding Reference Projects
4. Editorial Calendar 2015
5. Terms & Conditions
6. Media & Partners
Contacts
world-architects.com
Profiles of Selected Architects
1. About Us
PSA Publishers
The Swiss online publishing company PSA Publishers, founded 1994 in Zurich, publishes 16 online
country platforms for architecture, presenting over 2,800 office profiles of selected architects, landscape
architects, interior designers, engineers, lighting designers, and architectural photographers. The
“umbrella“ World-Architects.com brings them all together, offering a search and communication tool for
building professionals and clients around the world.
Selected Content at the Highest Level
Our goal is to provide content at the highest level by carefully selecting members and published content
and thus be recognized as the homepage and source of information for high-quality contemporary
architecture. We reserve the right to refuse entries and exclude members from our publications.
World-Architects.com – A Network of Outstanding Professionals
World-Architects.com connects architects, engineers and designers with clients, builders, industry
professionals, construction companies and supports their work with a wide range of services:
Office Profiles: References from selected architects, engineers, lighting designers, architectural
photographers, and other service providers.
Manufacturer Profiles: Project references from selected manufacturers of design and construction.
Projects: Browse all references of our clients and learn more about a project from the perspective of
different project team members; architects, engineers, designers and manufacturers.
Reviews – Building of the Week / Building of the Month: Our editorial team selects reference projects
from noteworthy architects who answer questions about the project and its background.
Jobs: Established job market for highly qualified professionals in the architecture and construction
industries.
Agenda: A calendar for current events, lectures and exhibitions on the subject of architecture.
eMagazine: Our experienced architectural journalists in Germany, Switzerland and the US report on the
latest from the world of architecture for the eMagazines.
Newsletter: The fortnightly newsletter of World-Architects.com informs about news from the different
country platforms and presents updates and office profiles of the latest members joining WorldArchitects.com.
“World-Architects.com represents a highly interesting and
exciting platform. Thanks to the unique international concept
and the focused access to architects and decision makers it is a
valuable marketing tool. Advertising Campaigns in combination
with the Manufacturer Profile help strengthen our Brand in this
important community.“
Martin Paterno, E-Marketing Manager, Zumtobel Lighting GmbH, Dornbirn
2. Target Groups & Visitor Information
Western Europe
120’000 Unique Visitors 46% of global traﬃc
North America
Northern Europe
Eastern Asia
Eastern Europe
Southern Europe
Central & Southern Asia
Africa & Middle East
South & Central America
Australia / Oceania
Average Monthly Traffic
255’000 Unique Visitors
360’000 Sessions (Visits)
Interests*
1’500'000 Built Architecture Projects
56 %
Pageviews
Architecture News & Articles
Age*
25 %
~
x = 35
43 %
Architecture Events
34 %
Products & Innovations
33 %
36 %
0.067
42 %
0.113
48 %
0.04
0.145
45 %
0.015
0.035
0.178
0.043
20 %
54 %
Job Vacancies
15 %
10 %
38 %
Education Programs
22 %
36 %
0.157
0.192
0.081
0.067
5 %
0 %
0 %
10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90
20 %
40 %
Very Interesting
Less Interesting
60 %
80 % 100 %
Interesting
Uninteresting
Education & Occupation*
85% of Visitors have a
University Degree
PhD
Master
Bachelor
Voc. Training
Highschool
Other
* PSA Online Survey 2015 (n=1’400)
91% of Visitors have a Professional
Background in Architecture
Architects
Interior Architects
Landscape Architects
Engineers
Photographers
Architecture Students
Clients/Investors
Media
other
30% of Visitors have an Executive Position
Partner/Corp. Mgt
Executive Employee
Employee
Freelancer
Student
Other
3. Placements and Promotional Opportunities
Online
Homepage
Office Profiles (Listing)
Manufacturers
Projects
Reviews
Jobs
Agenda
eMagazines online
eMagazine – eMailings
eMagazin
World-Architects.com
eMagazin
German-Architects.com
eMagazin
Swiss-Architects.com
IAB Wide Skyscraper 160 x 600
Properties:
An influential, large-scale advertising opportunity
for branding campaigns with animated videos and
“call to action“ messages.
Size:
160 x 600 Pixel
File Formats:
JPG, GIF, HTML, Flash
Placements
•
•
•
•
•
•
•
Homepage
Agenda
Jobs
Reviews
Office Profile Listings
Projects
eMagazines online
CPM:
RoS all Platforms:
CPM EUR 40.–
Cannels/Platforms:
CPM EUR 60.–
Run of Channel / Run of Network
With a Run of Channel / Run of Network placement, your banner appears on several defined sites simultaneously.
Choose a Channel/Network and a geographic targeting and define, what percentage of visitors you want to reach.
Run of Channel I: Homepage, Profiles, Projects
Run of Channel II:
Agenda, Jobs
Run of Network:
All Sites
Targeting:
100% SoV
Costs/Month
100% SoV
Costs/Month
100% SoV
Costs/Month
Switzerland
85'000 AI
€ 5'100.00
80'000 AI
€ 4'800.00
240'000 AI
€ 14'400.00
Germany
48'000 AI
€ 2'880.00
30'000 AI
€ 1'800.00
125'000 AI
€ 7'500.00
160'000 AI
€ 9'600.00
115'000 AI
€ 6'900.00
400'000 AI
€ 24'000.00
USA
23'000 AI
€ 1'380.00
3'000 AI
€ 180.00
20'000 AI
€ 1'200.00
Asia
33'000 AI
€ 1'980.00
5'000 AI
€ 300.00
45'000 AI
€ 2'700.00
310'000 AI
€ 12'400.00
160'000 AI
€ 6'400.00
650'000 AI
€ 26'000.00
Europe
Worldwide
AI: Adimpressions, TKP: Costs per 1.000 AI, SoV: Share of Voice (% of total Volume)
All Prices in EUR, excl. VAT (MwSt.)
r Contact Us! We are happy to assist you in planning, realizing and reporting your campaign:
+41 44 275 20 22 / sales@world-architects.com
IAB Medium Rectangle 300 x 250 Properties:
With its 300 x 250 pixels, the Rectangle is ideal for
animated content with images and text.
Size:
300 x 250 Pixel
File Formats:
Placements
•
•
•
•
•
•
•
Homepage
Agenda
Jobs
Reviews
Projects
eMagazines online
CPM:
RoS all Platforms:
CPM EUR 25.–
Cannels/Platforms:
CPM EUR 35.–
Run of Channel II:
Agenda, Jobs
Run of Network:
All Sites
Targeting:
100% SoV
Costs/Month
100% SoV
Costs/Month
100% SoV
Costs/Month
Switzerland
85'000 AI
€ 2'975.00
80'000 AI
€ 2'800.00
240'000 AI
€ 8'400.00
Germany
48'000 AI
€ 1'680.00
30'000 AI
€ 1'050.00
125'000 AI
€ 4'375.00
160'000 AI
€ 5'600.00
115'000 AI
€ 4'025.00
400'000 AI
€ 14'000.00
USA
23'000 AI
€ 805.00
3'000 AI
€ 105.00
20'000 AI
€ 700.00
Asia
33'000 AI
€ 1'155.00
5'000 AI
€ 175.00
45'000 AI
€ 1'575.00
310'000 AI
€ 7'750.00
160'000 AI
€ 4'000.00
650'000 AI
€ 16'250.00
Europe
Worldwide
IAB Leaderboard 728 x 90
Properties:
An influential, large-scale advertising opportunity
for branding campaigns with animated videos and
“call to action“ messages.
Size:
728 x 90 Pixel
File Formats:
Placements
•
•
•
•
•
•
•
Homepage
Agenda
Jobs
Reviews
Projects
eMagazines online
CPM:
RoS all Platforms:
CPM EUR 40.–
Cannels/Platforms:
CPM EUR 60.–
Run of Channel II:
Agenda, Jobs
Run of Network:
All Sites
Targeting:
100% SoV
Costs/Month
100% SoV
Costs/Month
100% SoV
Costs/Month
Switzerland
85'000 AI
€ 5'100.00
80'000 AI
€ 4'800.00
240'000 AI
€ 14'400.00
Germany
48'000 AI
€ 2'880.00
30'000 AI
€ 1'800.00
125'000 AI
€ 7'500.00
160'000 AI
€ 9'600.00
115'000 AI
€ 6'900.00
400'000 AI
€ 24'000.00
USA
23'000 AI
€ 1'380.00
3'000 AI
€ 180.00
20'000 AI
€ 1'200.00
Asia
33'000 AI
€ 1'980.00
5'000 AI
€ 300.00
45'000 AI
€ 2'700.00
310'000 AI
€ 12'400.00
160'000 AI
€ 6'400.00
650'000 AI
€ 26'000.00
Europe
Worldwide
Banner formats for eMagazines
Half Banner und Full Banner (eMailing)
Properties:
These banners present themselves advantageously in the
clear editorial context of the eMagazine & Newsletter.
eMagazin World-Architects.com
Edition:
Weekly, every Tuesday
Recipients:
120.000
Formats:
Size:
Costs/issue
IAB Half Banner in Header:
234 x 60
€ 1'150.00
IAB Full Banner in Header:
468 x 60
€ 1'900.00
IAB Full Banner in Content
468 x 60
€ 1'500.00
eMagazin German-Architects.com
Edition:
Weekly, every Wednesday
Recipients:
40.000
Formats:
Size:
Costs/issue
234 x 60
€ 600.00
468 x 60
€ 850.00
468 x 60
€ 700.00
eMagazin Swiss-Architects.com
Edition:
Weekly, every Thursday
Recipients:
20.000
Formats:
Size:
Costs/issue
234 x 60
€ 450.00
468 x 60
€ 550.00
468 x 60
€ 500.00
File Formats eMailings:
Jpg, Gif (NO Flash, NO Javascript)
Advertorial Teaser & Micropage Advertorial Teaser online
Properties:
Present your products, innovations and reference projects
to our visitors on the home page - with up to 4 content
sections for your images and information.
Scope of Benefits:
- Up to 4 Sections, change on "mouseover"
Content per section: A) Image (284x213 Pixels) + Text (max. 160 characters) B) Only Text: max. 900 characters)
Section-Title: max. 35-40 characters
- Data formats: JPG, GIF, HTML, Flash
- Links to Advertorial Micro-page or your own website
Prices on request
Advertorial-Teaser in eMagazines eMailings
Properties:
The Advertorial-Teaser within the editorial content of the
eMagazine boosts your message to architects and
decision makers.
Scope of Benefits:
- Image (210x160 pixels)
- File formats: JPG, GIF
- Text: approx. 350 characters
- Links to Advertorial Micro-Page or your own website
- Placement in the eMagazine or Newsletter (eMail
delivery)
Prices on request
Advertorial Micro-Page
Properties:
Editorial style advertising. Your message appears more
news-like and arouses the curiosity of interested visitors.
Scope of Benefits:
- Text, images and other components in editorial layout
style
- Logo, company address and related links
- Advertising space for self-promotion / banners, videos,
etc.
Internal links:
r Links from Advertorial-Teaser online
r Links from Advertorial-Teaser im eMagazin
Externe Verlinkung:
r Link to your website
r Link to other content
Prices on request
Profiles of Selected Manufacturers
Manufacturer Profile (12 Months)
Properties:
Brief presentation of your company and reference projects
with applied products
Scope of Benefits:
- Short company profile
- Contacts (optional: with Google Maps display)
- Logo
- Presentation of up to 12 reference projects
- Project description
- Banner slots for self-promotion
- Text field for brief information and announcements
Internal links:
r Link to detailed project information
r Link to projects section
r Link to other content tabs (events, exhibitions, etc.)
External links:
r Link to your website
Prices on request
Product Focus
Produkte-Fokus (1 month)
Properties:
The Product-Focus allows you to present your reference
project in an editorial-like story. It is exclusively online for 1
month.
Scope of Benefits:
- Teaser on homepage of country website (size: 234x234
pixels)
- Focus-page with slide show
- Presentation of your reference project with text, pictures,
diagrams, etc.
- The Product-Focus will remain online in the archive
Internal links:
r Link to your Manufacturer Profile (see above)
r Link to involved Architects, Engineers, Designers
External links:
r Link to your website for further information
Prices on request
The product focus is only available for clients with a
Manufacturer Profile. world-architects.com
4. Editorial Calendar
Jan
2015
1
2
3
Feb
4
5
6
7
8
Mar
Apr
May
Jun
Jul
Aug
Sep
Okt
Nov
Dec
9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53
Editorial focus eMagazines:
Education
CW 06 + 35
Interior
CW 16 + 39
Energy
CW 21
Light
CW 44
Construction material
Summer
Break eMagazines
CW 48
Events & Fairs:
•Domotex, Hanover
•imm, Cologne
•BAU, Munich
•Salone Milano
•ISH, Frankfurt
•NeoCon, Chicago
•Start Venice Art Biennale
•London Design Festival
•WAF, Singapore
•AIA convention, Atlanta
•ICFF, New York
World-Architects.com eMagazine
Swiss-Architects.com eMagazine
German-Architects.com eMagazine
Edition: Weekly, every Tuesday
Edition: Weekly, every Thursday
Edition: Weekly, every Wednesday
Recipients: 120.000
Editorial staff:
Editorial staff:
Editorial staff:
John Hill New York
Jenny Keller dipl.Arch. ETH / M.A.
Katinka Corts dipl.-Ing. Arch. FH
Juho Nyberg dipl. Arch. ETH SIA
Dr. Inge Beckel dipl. Arch. ETH SIA
Dr. Inge Beckel dipl. Arch. ETH SIA
Thomas Geuder dipl.-Ing.
Stefanie Strebel lic. phil.
5. Terms & Conditions
Invoicing
Unless otherwise agreed, the invoice will be issued on the first of the month of the campaign's launch.
Terms of Payment
30 days net
Sales Discount
Discount levels calculated according to booking volume. Discount levels are not cumulative. Discount Level
Volume Per Booking
Discount on Net Volume
Level 1
EUR 3'000.–
4 %
Level 2
EUR 6'000.–
8 %
Level 3
EUR 9'000.–
12 %
Level 4
EUR 12'000.–
15 %
Level 5
EUR 25'000.–
20 %
Level 6
EUR 50'000.–
25 %
Educational, Social and Cultural Discount
We offer a discount of 25% to the net of advertising bookings for educational and certified institutions, pursuing social
and cultural goals. Discounts are not cumulative.
Agency Commissions
5%
CPM Bookings
Missing ad impressions are replenished with additional Run of Site placements to fulfill the ad impressions agreed upon.
Data Transmission
All data must be submitted at least 4 days prior to the start of the campaign. Data must be sent via eMail to:
banner@world-architects.com
Banner Formats
Formats
Pixel Sizes
Kilobyte (KB)
File Format
IAB Medium Rectangle
300 x 250
max. 100
IAB Wide Skyscraper
160 x 600
max. 100
Skyscraper
120 x 600
max. 100
IAB Leaderboard
728 x 90
max. 100
IAB Full Banner
468 x 60
max. 40
JPG, GIF (*!)
Half Banner
234 x 60
max. 40
JPG, GIF (*!)
(*!) Valid file formats for eMail delivery are JPG und GIF. For animated banners, please make sure that the first slide
contains all the important information, as some eMail programs do not support animations and display only the first slide.
Tags / Scripts
The inclusion of scripts and click tags is possible in our online advertising. Please send us the data early so that we can
guarantee the correct integration. Scripts and click tags cannot be integrated in the eMail delivery of our eMagazines and
Newsletter. Terms and Conditions
Our terms and conditions can be found online at the following link: http://www.world-‐architects.com/pages/legal
Offers are subject to change world-architects.com
6. Media and Partners
Print Illuminator
Archtrans
Surface Asia
Dwell Asia
Archithese
Werk, Bauen und Wohnen
Umbauen und Renovieren
Atrium
Einfamilienhäuser
Modulor
Wohnrevue
Greenbuilding
Ingenieurblatt
2G
Wallpaper*
Azure
deutsche bauzeitung
design report
md
Arquine
Immobilien Business
eVolo
Hochparterre
Monu
Plot
The Architects Newspaper
Kap Magazin
H.O.M.E.
DOMUS
Bauhaus Magazin
DETAIL
L'Architecture d'Aujourd'hui
Lars Müller Publishers
Jovis Verlag
Web
Surface Asia
Dwell Asia
Lichtnews.de
HIGHLIGHT
art-tv.ch
Licht & Wohnen
DETAIL
Competitionline
arcguide
Architekturzeitung
Stylepark
Institutions, Events, Conferences
Arch Moscow
Umsicht Preis Schweiz
Designpreis Schweiz
Consence
361° Conference India
Stylepark
German Designcouncil, Iconic Awards
Wonderland
Architektenkammer Baden-Würtemberg
aed
Leaf Awards
Klinik Immobilien Konferenz
ETH Zürich
Piran Days of Architecture
Biennal Europea de Paisatge
Designers’ Open GmbH
Architekturbild
IS ARCH competition
ARCHITECT@WORK Germany, Switzerland, China,
Belgium
Pordenone Fiere
Expo Park
Media Architecture Festival
World Architecture Festival
Luminale
Light & Building
Landesmesse Stuttgart
Blickfang
Contact Us
We are happy to provide you with a personalized quote to best suit your advertising wishes and goals.
Martin Bosshart
Sales Director
mb@world-architects.com
Phone +41 44 275 20 22
PSA Publishers Ltd.
Ausstellungsstrasse 25
8005 Zürich
Switzerland
www.world-architects.com

Advertising Opportunities EUR - World

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