Cooperative Business Journal
Transcription
Cooperative Business Journal
PARTNER with NCBA to create business opportunities with the cooperative market. See our ad on page 6 for sponsorship details. JANUARY | FEBRUARY 2011 7 11 15 New Congress Book Review: Co-op Cinema Humanizing the Economy in Rural Minnesota New Opportunities CO-OPS & RURAL REBIRTH See page 8 The Kingfisher, Okla. headquarters of Pioneer Telephone Cooperative Photo: PTC Your primary source for cooperative news and information Our View From the ceo Volume 25, Number 1 The Cooperative Business Journal is published by the National Cooperative Business Association to provide news about and for cooperative businesses from a broad perspective. The views of columnists and authors in the CBJ are not necessarily the policy of the National Cooperative Business Association. Acceptance of advertising by the CBJ does not imply endorsement of the product or services advertised by the publisher. Post Office Publication Number: (ISSN: 1065-7207) Published bimonthly for Jan./Feb., March/April, May/June, July/Aug., Sept./Oct. and Nov./Dec., by the National Cooperative Business Association A portion of the annual membership investment made in NCBA pays for the distribution of this publication. Subscription U.S. $35 per year. All other countries $45. Periodicals postage paid at Washington, D.C. and additional entries. why freddie mac and fannie mae matter to cooperatives T he government-sponsored enterprises, or GSEs—the Federal National Mortgage Association (Fannie Mae) and the Federal Home Loan Mortgage Corporation (Freddie Mac)— are in the news again. And you will likely hear a lot more about them as the new Congress comes into session. Since the GSEs were placed into conservatorship in 2008, the United States Treasury has made some $150 billion in capital contributions to support them. The Congressional Budget Office estimates that over a 10-year period, these GSEs will cost the American public close to $400 billion. Clearly, it’s time for Congress to decide the fate of these institutions. There are a number of proposals for what to do with the GSEs, including terminate them. One option, in particular, has NCBA’s attention. You may be wondering why NCBA and cooperatives should take an interest in the debate on how to restructure Fannie and Freddie. One of the options for restructuring that is being discussed with growing frequency is using the cooperative business model. The cooperative structure has figured in reports from the Congressional Research Service, the Federal Reserve Bank of New York and the Government Accountability Office. Lawmakers are becoming interested in how the cooperative model might provide stability to these failed GSEs. For that reason, it’s vital that NCBA follow this issue, correct erroneous information about cooperatives and advise Congress and others about the cooperative business model. NCBA’s interest is in following its mission to protect, develop and advance cooperative business. And this issue is fully aligned with our mission. You may recall that last year, health care cooperatives were highlighted as an alternative to a publicly-run healthcare system in the United States. NCBA became part of the debate on Capitol Hill; however, we were disappointed with the result and its acronym. The legislation that was signed into law, the Patient Protection and Affordable Care Act, requires the Secretary of Health and Human Services to establish the Consumer Operated and Oriented Plan (CO-OP). While it contains similarity to cooperatives, the program does not mandate use of the cooperative business model. Further, the acronym “CO-OP” can create confusion within the American public about just what a cooperative is! Our government is calling something a co-op that does not have to be a co-op. And that’s a problem for all of us. NCBA seeks to protect the brand of cooperatives—and that includes how the term is used by media, by the federal government and by the private sector. The cooperative business model is special and definite. A business doesn’t become a cooperative just by using the name. And some use the name inappropriately. In the Fannie and Freddie debate, NCBA also seeks to 2 C O OPE R AT I VE BUSIN ESS JOU RNA L | JANUARY/FEBRUARY 2011 “NCBA seeks to protect the brand of cooperatives—and that includes how the term is used—by media, by the Federal government and by the private sector. The cooperative business model is special and definite. A business doesn’t become a cooperative just by using the name. And some use the name inappropriately.” Postmasters: Send change of address to Cooperative Business Journal, 1401 New York Avenue, N.W., Suite 1100, Washington, D.C. 20005-2160. Address all correspondences to the Editor with the above address or e-mail info@ncba.coop. Call NCBA at (202) 638-6222 Printed on recycled paper using soy-based and recycled inks. Copyright ©2011 National Cooperative Business Association. All rights reserved. The material is this periodical may not be reproduced, distributed, transmitted, cached, or otherwise used, except with the prior written permission of NCBA. National Cooperative Business Association Paul Hazen President & Chief Executive Officer Andrea Cumpston Director of Communications & Marketing protect cooperatives by correcting erroneous information about the cooperative business model. For example, a report from the Government Accountability Office stated that cooperatives moved slowly on key business decisions because they were required to reach consensus. You and I know better! Cooperatives are democratic institutions. As it says in the second Principle: Cooperatives are democratic organizations controlled by their members, who actively participate in setting their policies and making decisions. Men and women serving as elected representatives are accountable to the membership. In primary cooperatives members have equal voting rights (one member, one vote) and co-operatives at other levels are also organized in a democratic manner. Finally, NCBA is committed to advancing the cooperative business model. As Congress moves to discuss how to restructure Fannie and Freddie, the cooperative business model should be part of their discussions. The GAO report stated that structuring the GSEs as cooperatives could encourage safer and sounder mortgage underwriting practices and promote mortgage underwriting standardization. Further, precedents exist within the federal government for forming government sponsored enterprises as cooperatives. Both the Federal Home Loan Bank System and the Farm Credit System are cooperative entities. So, I hope that you will join NCBA in educating Congress on this issue as the debate begins. We will be working on Capitol Hill to advance the value that the cooperative business model can bring, correct erroneous information about cooperatives that appears in the media and reports and protect the cooperative brand. Your role is to remind your legislators that your business is a cooperative, and of the economic and social value your business delivers to your community. In addition, NCBA may request specific messages as the debate progresses. Paul Hazen President and CEO National Cooperative Business Association phazen@ncba.coop acumpston@ncba.coop (202) 383-5447 Andrew McLeod Editor & Advertising Manager amcleod@ncba.coop (202) 383-5455 Alie Walker Copy Editor NCBA Staff Contacts Adam D. Schwartz Vice President, Public Affairs & Member Services aschwartz@ncba.coop John Dunn Vice President, Cooperative Development jdunn@ncba.coop www.ncba.coop The mission of the National Cooperative Business Association is to develop, advance and protect cooperative business. The Cooperative Principles ■ Voluntary and Open Membership ■ Democratic Member Control ■ Member Economic Participation ■ Autonomy and Independence ■ Education, Training and Information ■ Cooperation among Cooperatives ■ Concern for Community Co-opNewsHighlights Cultivate.coop Launches A new online resource has arrived with support from the Cooperative Fund of New England. Cultivate.coop now provides educational tools for the co-op community. Project director Brian Van Slyke describes it as “an online hub for sharing knowledge and resources on cooperatives, as well as a space to practice cooperation and build educational tools for the co-op community." International Highlights See page 4! Have an item for Co-op News Highlights? Contact Andrew McLeod at amcleod@ncba.coop. ing cooperatives across the nation. The law passed includes funding for “Consumer Owned and Oriented Plans” (CO-OP), which allows but does not mandate the creation of cooperatives, despite the name of the plan. NCBA is concerned about the blurring of the definition of co-ops created by use of the “CO-OP” name and welcomes this opportunity to protect the cooperative brand and ensure that entities organized under CO-OP operate as cooperatives. the latest addition. Converting Fannie Mae and Freddie Mac into cooperative enterprises offers a way to reduce the risk to the American public while providing an important Dunn Named to New source of liquidity for housing Position – VP of finance. Development “As Congress organizes for a new year, it must face the John Dunn will lead issue of restructuring these NCBA’s new domestic entities. The cooperative cooperative development This new wiki-based website, which business model should be initiative as the vice launched in December of 2010, encourages part of their discussions,” president of Cooperative participation by anyone who thinks they said NCBA president Development. John have something to share with the cooperative and CEO Paul Hazen. has been NCBA’s vice movement. Within two weeks of launch, “Precedents exist—both the president of International its postings included over 80 articles on Federal Home Loan Bank Development for the dozens of topics, a job board and tips on System and the Farm Credit past three years, and his interviewing cooperators. Its developers have System are governmentleadership has helped grow helpfully provided a video tutorial explaining sponsored enterprises that are John Dunn the department’s business the site’s features and functions. cooperatives,” he continued. by 50 percent. He has over The CRS 32 years experience in Nilsestuen Fund Report, released Nov. cooperative development, including 29 at the 18, 2010, joins a line of Honors Hall of Fame U.S Department of Agriculture. documents that include the Inductee Earlier this year, NCBA launched a major cooperative business model new domestic cooperative development Longtime Wisconsin agriculas an option for restructuring initiative to bring cooperative solutions to ture, cooperative and conserFreddie Mac and Fannie Mae. large-scale needs within the United States. vation leader Rod Nilsestuen’s In August the Federal Reserve NCBA has a bold vision and aggressive legacy will live on with a Bank of New York released plans to grow the cooperative sector of fund established in his name. a staff report examining the the economy. Acting as a catalyst of Nilsestuen died last summer cooperative model and its development, NCBA plans to bring partners in a drowning accident. advantages in addressing together to create new co-ops and expand incentive problems within The Rod Nilsestuen Fund existing ones. the current enterprises. A has been organized as part NCBA will conduct an extensive search Nov. 15 report from the of the Ralph K. Morris for a new Vice President of International Government Accountability Foundation. The fund will Development. Rod Nilsestuen Office suggested that the sponsor programming that cooperative model could advances research, education CROPP Co-op Gets Nod from Dairy encourage safer mortgage underwriting and outreach in cooperative business and Industry Magazine development, wise rural land use and leader- practices and promote standards. The CROPP cooperative, known for its ship. Organic Valley products, has been named the For more information or to make a contriPaul Hazen Asked to Testify to HHS 2010 Processor of the Year by Dairy Foods bution, visit www.ralphkmorrisfoundation.org. on Cooperatives, Healthcare Magazine. The publication noted the co-op’s On Jan. 13, 2011, NCBA’s president and solid growth to approximately $630 million Cooperative Solution Examined for CEO Paul Hazen will testify before the U.S. in sales despite a challenging economic year. Home Loan GSEs Department of Health and Human Services. Dairy Foods also noted the cooperative’s NCBA is pleased to note the growing The department is working to implement the continued work on development of new consensus that the cooperative business 2010 healthcare legislation formerly known products, and its positive impact protecting model offers a market-responsive option as the Patient Protection and Affordable rural economies. for restructuring Fannie Mae and Freddie Care Act. Hazen has been invited to give CROPP is the nation’s largest organic Mac. A recent Congressional Research testimony on the cooperative business farmer cooperative and the 46th-largest Service Report to Congress, which suggests model. dairy processor; it has over 1,600 members that the government sponsored enterprises In 2009, NCBA became involved in the in 34 states and four Canadian provinces. become Federal Home Loan Banks, is only healthcare debate on Capitol Hill, represent- HELP CBJ GROW. AdvERtisE! You may have noticed that we've got a few extra pages this issue. We hope this is just the start of a new era of expanded coverage, but we need more advertisements to sustain this growth. CBJ provides a unique way to reach the people who care about cooperatives, and your support will help us continue to improve and expand our coverage. For more information, contact Andrew McLeod at 202-383-5455 or amcleod@ncba.coop. IYC 2012 UPDATES Official Theme Chosen by United Nations The United Nations has selected an official theme to unify global efforts to promote the International Year of Cooperatives. “Cooperative enterprises build a better world” is intended to emphasize that co-ops are more than a social movement, and also represent a better way of doing business. This theme has been prepared in all six of the U.N.’s official languages, which may be viewed at the ICA’s co-op year website, www.2012.coop. This site also features a link to ICA’s Countdown to 2012 newsletter, which reports that “The Year should aim to raise public awareness of cooperatives in their diversity, especially among the young adult population. It is hoped that through this increase public recognition of cooperatives' socioeconomic impact worldwide that cooperatives will grow, new cooperatives will be formed and that policy makers will ensure enabling policy and legislation for cooperative formation and growth.” Donate to the U.S. 2012 Planning Effort! NCBA seeks donations to support the creation of materials and initiatives planned in celebration of the International Year of Cooperatives. Funds raised will support the hiring of staff dedicated to the IYC project, conduct marketing activities and prepare resource materials in order to make the most of this historic opportunity. Please consider donating at one of the following four levels: Large Organizations $20,120 and above Mid-sized Organizations $2,012 and above Small Organizations $201.20 and above Individuals $20.12 and above As a show of appreciation, each donor will receive a set of benefits in accord with the level of support. NCBA is currently developing an array of special rewards for the various levels of support. Please watch your mail for a fundraising solicitation with more details. Or, please call NCBA Director of Communications & Marketing Andrea Cumpston at 202-383-5447. JANUARY/FEBRUARY 2011 | C O OPE R AT I VE BUSINE S S JOUR NA L 3 InternationalCo-opHighlights Cooperative Becomes Switzerland’s Largest Retailer Coop, a nationwide retailer in Switzerland, has passed its only rival Migros to become the largest Swiss retail operation. In November, Coop announced the purchase of European wholesaler transGourmet. Including its new acquisition, Coop now employs nearly 75,000 people at 816 locations, with $28.1 billion in sales; in comparison, Migros employs 83,000 workers at 608 storeslocations, and has annual sales of $26.2 billion. Coop and Migros combine for a 70 percent market share of groceries, as well as about a third of Switzerland’s overall retail activity. The 2 million-member cooperative previously purchased the 12 “hypermarket” stores of European rival Carrefour in 2007 after the French chain—among the world’s largest retailers— abandoned its expansion into Switzerland. More information about Coop can be found at www.coop.ch. Indian Prime Minister Addresses ICA EXPO The 2010 International Cooperative Alliance EXPO trade show was held in Bangalore, India, Dec. 8-10. Here keynote speaker and former prime minister H.D. Deve Gowda greets Shri S.K. Jakhar, chairman of the Indian Farmers Fertiliser Cooperative, a massive secondary co-op serving 500,000 farmers. NCBA president and CEO Paul Hazen was photo: courtesy IFFCO among the attendees. British Co-op Youth Group Supports Student Protesters Woodcraft Folk, the youth organization for the British cooperative movement, created a web site for students to report and connect during the wave of protests that shook the United Kingdom in December of 2010. The site includes resources, updates, and connections to social media. It is named “Kettled Generation” after a common and controversial police tactic of trapping entire protests. Founded in 1924, Woodcraft Folk grew as an alternative to the perceived militarism of mainstream scouting, as well as its exclusion of girls and grownups. The organization maintains close ties to the co-op movement and is a member of Co-operatives UK. More information is available at www.woodcraft.org.uk. NCBA Volunteer Receives Award from USAID Dr. Tom Anderson was honored with the Presidential Volunteer Service Award for his participation in NCBA’s CLUSA International Program Farmer-to-Farmer program. Anderson received the award at a ceremony held by the U.S Agency for International Development (USAID) in Washington on Dec. 7, 2010. Anderson visited Senegal in the summer of 2010 to support the USAID-funded Wula Nafaa project. He used his expertise in integrated pest management to improve the pest control methods that are offered to thousands of farmers. His advice included pest identification, pesticide safety and use of biologically-based pesticides. Photo: Courtesy Tom Anderson Co-op to Co-op Program for Central America Takes Shape By William Allmart W ith funding from the United States Agency for International Development, NCBA’s CLUSA International Program has embarked on an exciting initiative to create market opportunities for producer cooperatives in Central America by developing trade relationships with food co-ops in the United States. This project—also called Co-op to Co-op—is part of NCBA’s Cooperative Development Program, under which NCBA helps co-ops in other countries expand their capacity in agricultural production, health and food security. The five-year work plan for Central America began in El Salvador in November of 2010 with the gathering of baseline data on the number, size and financial structure of potential co-op partners, as well as their membership composition, product lines and current export activities. The first stage of data gathering used the METRICS survey, translated into Spanish 4 C O OPE R AT I VE BUSIN ESS JOU RNA L | by NCBA staff. This instrument, which was developed in 2009 as part of the joint U.S. Agency for International Development program with the Overseas Cooperative Development Council, is called Measuring Cooperative Success. Its use should allow information compiled through this initiative to be compared with data obtained by other development organizations. Project staff have also begun exploring such issues as which products might be of greatest interest to U.S. co-ops. This includes studying what volumes, delivery schedules and packaging types—bulk or packaged, for instance—could make the most logistical and market sense, as well as which distribution channels are most appropriate. CDS Consulting Co-op's Cooperative Board Leadership Development Team is engaged in the early stages of this project, as well. The team pilots study tours as part of its work on capacity-building among U.S. consumer co-op boards. CDS’s tours offer senior co-op decision-makers first-hand experience of the challenges facing co-ops in developing countries and, ultimately, should JANUARY/FEBRUARY 2011 encourage U.S. cooperatives to take action in support of sister cooperatives in other countries. Together with CDS, NCBA hopes to recruit co-op officers, especially purchasing managers, to go to El Salvador in April of 2011 to visit cooperatives, to meet with producers and co-op managers and to explore in person the possibilities for mutually beneficial business. After their return to the U.S., NCBA will work with these pioneering participants to configure a detailed strategy aimed at creating realistic business opportunities. A key challenge for the project lies in determining which products to offer. NCBA plans to see whether there are new offerings that would complement products like coffee and cocoa, which are already established imports into the United States from this region. There are many co-ops in El Salvador, for instance, but the nation’s agricultural history has always centered on coffee, the major crop there since colonial times; product diversity may be a challenge. One of the cooperatives being considered for participation produces baked goods, medicinal teas and cashew juice; the majority of this co-op’s members are under the age of 30. Another, which produces gourmet cheese said to compare favorably with Canadian and French products, was founded by former child soldiers who saw the need and found the will to make a new start for themselves, once the dark chapter of El Salvador’s civil war closed. The prospects for this initiative are exciting despite the many challenges. With the funding from USAID, NCBA and CDS are working to open new markets for Central American cooperatives—and to get their products to consumers in the United States. For more information, and to explore participation in the April visit to El Salvador, co-ops are encouraged to contact NCBA. Bill Allmart is project manager for NCBA’s Cooperative Development Program initiative in Central America. Contact him at wallmart@ncba.coop. InternationalProgramNews Better Living through Shared Services By Jonathan Mwewa and Isaac Soko B ydon Musukwa, 17, is a tenth grader at Chama Day High School. He resides in Chama District, nearly 600 miles east of Lusaka, the capital of Zambia. An orphan, Bydon lives alone in a village near his school and fends for himself. After his parents died, Bydon continually struggled to raise school fees and provide for basic necessities in a village where people survive on less than one U.S. dollar a day. With families of their own, his two brothers and sister were unable to support him completely, and Bydon resorted to begging to make ends meet. Without sufficient funds for tuition, books, uniforms and the administration fee, he was no longer able to attend school regularly. This changed in 2008 when he met Bonnix Chawinga, a cotton buyer and qualified spray service provider with Birchand Cotton. The two connected through the activities of the Sangwani Cooperative. Bydon, Bonnix and Their Co-op The U.S. Agency for International Development awarded the PROFIT (Production, Finance, and Technology) program to NCBA CLUSA International Program, in order to address the gap between the inputs and related support services that Zambian small-holder farmers need, and what is available to them. Prior to PROFIT, NCBA helped Zambian smallholder farmers organize into cooperatives to enable members to benefit from economies of scale and to access markets and services unavailable to individual farmers. Under the Zambia PROFIT program, NCBA is working with total production quality control (outgrower) companies to provide extension and support to cotton farmers. Services include tillage for efficient and effective land preparation—primarily through tractors and animal traction with specialized “ripper” plows—ginning and through training and equipping of professional spray service providers like Bonnix Chawinga. Bonnix was impressed by Bydon’s hard work, and persuaded him to plant cotton to finance his education. Bonnix assisted Bydon by renting him land that Bonnix inherited from his parents. In addition, he lent Bydon 16 pounds of cotton seeds carried over from the previous harvest. Cotton is a significant cash crop in Zambia, and Bydon was excited at the opportunity to manage his own field of cotton. Chama District Bydon Musukwa at school. Photo: NCBA Cotton farming requires intensive labor. Bydon plows, weeds and harvests his crop by hand. Irrigation depends solely on rain. Because of his studies and other activities to support himself, Bydon was unable to spend his entire time in the field to engage in proper pest management. Lacking this specific technical and agricultural expertise, Bydon hired Bonnix to provide scouting and spraying services for the cotton growing season. Economies of Scale Build Capacity Where cooperatives already exist, the PROFIT program encourages them to identify members like Bonnix who are qualified to be agents, spray service providers and tillage service providers. Once identified, these individuals are trained in both technical information and business management, so they may skillfully and sustainably provide their services. In addition, the outgrower companies provide product knowledge and other extension information to the cooperatives, capitalizing on the economies of scale inherent in organized groups. The presence of the service providers presents an opportunity for members to acquire self-employment skills, which has contributed to more cohesion in the cooperatives. In true cooperative fashion, farmer members aggregate their demand for products and services. This allows them to leverage their funds to make pre-paid orders, which are required in Zambia due to the very real risk of non-payment by the person receiving the service. The service providers benefit by growing their businesses in the cooperative because they tend to have better social capital with the cooperative members, who are usually people whom they know and relate with well. The service providers meet with the cooperatives from time to time to give the farmers information on how to manage their fields, and receive feedback on the problems they encounter. Chama district is a rural district located along Zambia’s eastern border with Malawi. Chama district is the largest in Eastern province, with an area of 6,800 square miles. With a population of 69,294 according to the 2000 census, Chama district has a population density of 3.93 people per square mile —about that of North Dakota. Chama’s main crops are maize, cotton, peanuts, rice and sorghum. Specialists Add Value for All Bonnix’s spraying business has expanded as farmers recognized the value of his services. His client base has grown from three farmers in 2008 to 15 farmers in 2010, and his territory covers an aggregate 25 acres. Many of his clients–like Bydon–are members of his cooperative. Thanks to the management services provided by Bonnix, Bydon harvested 1,056 pounds of cotton from his 1.2 acre plot, which was collected by Birchand, which sends trucks for farm-gate collection. He earned $122 net after repaying his loan. From his earnings, Bydon paid his school fees of $70, and paid Bonnix a service fee of $13. From the money that remained; he was able to buy school books, uniform and clothes. He is now able to attend school regularly and is concentrating on his studies. Farming provides a foundation for Bydon’s finances. He now supplements his income from cotton through casual labor—plowing and weeding other farmers’ fields and working on road construction and repair—and also grows tomatoes, onions, cabbage and rapeseeds during the dry season for food and cash. Bydon is grateful for the service he got from his fellow cooperator, without which it would have been almost impossible for him to tend to his crop and attend school at the same time. He says, “I will continue growing cotton with the help of Bonnix, to raise money for my school fees and other things which I need.” Jonathan Mwewa has worked with NCBA for more than 12 years, including six years on the PROFIT program; he specializes in monitoring and evaluation, group formation and mobilization, agricultural, and rural development. Isaac Soko has worked with NCBA for three years on the PROFIT program; he specializes in agricultural development. JANUARY/FEBRUARY 2011 | C O OPE R AT IVE BUSI NE S S JOUR NA L 5 My View BY heather mcCulloch cooperatives and the asset building movement O ver the course of the last two decades, a national “assetbuilding” movement has grown rapidly in communities across the United States. The movement is focused on building the financial security of working families through a broad range of practical strategies and public policies that expand opportunities for low- and moderate-income individuals to save, invest and preserve financial assets. With over $3 trillion in assets under their control, the nation’s 29,000 cooperatives play a significant role in building financial assets among members and owners in urban and rural communities. But, until recently, cooperatives— and other shared ownership strategies—have been off of the radar screen of the national assetbuilding movement, which has been largely focused on individual ownership. Today, the landscape is shifting as several national organizations have begun to document and demonstrate how shared ownership strategies help to build financial assets for working families. For example, the Democracy Collaborative has been highlighting the wealth-building potential of cooperatives, employee stock ownership plans (ESOPs) and other shared ownership strategies through its website, "Cooperative leaders can and should be reaching out to and educating asset-building supporters —foundations, intermediaries, advocates, legislators, financial institutions and their regulators—about the wealth-building value of cooperatives for underserved communities in both rural and urban areas." community-wealth.org. They have also put their research into action through the launch of the Evergreen Cooperatives, a partnership with the Cleveland Foundation. The Annie E. Casey Foundation has worked to build bridges between the assetbuilding and shared ownership movements for the past two years with a framing paper and national meeting, followed by support for national working groups, public education and workshops to identify common goals and priorities. More recently, two prominent national asset-building intermediaries—CFED and the New America Foundation—each took steps via webinars, blog postings and awards to shine a light on the value of shared ownership strategies as an alternative approach to building financial assets for lower-income households. It is time to build upon this momentum to REACH THE COOPERATIVE MARKET Partner with NCBA to create business opportunities with the cooperative market. In 2011 we’re offering three packages to meet your sponsorship and advertising needs. Twin Pines Partner $25,000 Honored Cooperator $15,000 (Best Value) Cooperative Supporter $10,000 All of our sponsorship packages include an integrated approach to spreading your message. We offer online advertising, conference sponsorship and print advertising. If a package is more than you’re looking for, take a look at our a la carte options. Visit www.ncba.coop and click on the Reach our Cooperative Market spotlight to see the full sponsorship packet. Contact Carissa Heckathorn at checkathorn@ncba.coop or 202-383-5471 for more information. 6 C O OPE R AT I VE BUSIN ESS JOU RNA L | JANUARY/FEBRUARY 2011 expand the base of support for cooperatives as an asset-building strategy. Cooperative leaders can and should be reaching out to and educating asset-building supporters —foundations, intermediaries, advocates, legislators, financial institutions and their regulators—about the wealth-building value of cooperatives for underserved communities in both rural and urban areas. Income Is Not Enough Often, conversations about poverty focus on income, which can be increased in ways that bring short-term benefits without changing families’ long-term economic security. Fortunately, there has been a growing national dialogue about the importance of financial assets —cash savings, stocks, bonds; home, business and real estate equity—in building the financial security of low- and moderate-income working families. While income is critical to enabling families to get by day-to-day, assets enable them to weather financial crises, invest in their children and their communities, plan for a secure retirement and pass resources on to future generations. Even before the recent recession, U.S. families were experiencing unprecedented levels of financial insecurity. Nearly one in four households was “asset poor” meaning they had insufficient assets to survive—even at the poverty level—for more than three months if they experienced a job loss or other income disruption. The economic crisis has only made matters worse as it has pushed millions of middle-class families into income and asset poverty. Cooperatives and Asset Building Typically, asset-building strategies create opportunities—through programs, services or public policy—for low-income individuals or families to build financial assets through access to financial education and services; matched savings opportunities; opportunities to invest in a home or business; or asset protection services like health insurances, alternatives to payday lending or foreclosure prevention. While cooperatives are not typically included on the menu of asset-building strategies promoted by national advocates, funders and intermediaries, they should be. Cooperatives help to build the financial security of community residents by increasing the profitability of local, familyowned businesses; lowering the costs of goods and services to residents; or enabling local residents to gain an equity stake in the businesses where they work. In addition, some cooperatives—especially credit unions —provide other asset-building services National Asset-Building Resources Asset Funders Network www.assetfunders.org Center for Social Development at Washington University in St. Louis http://csd.wustl.edu CFED (www.cfed.org) Cities for Financial Empowerment http://www.cfecoalition.org Democracy Collaborative/ Community Wealth Building Program www.community-wealth.org Institute on Assets and Social Policy at Brandeis University www.iasp.brandeis.edu New America Foundation/ Asset Building Program www.assetbuilding.org Yellow Wood Associates/ Ford Foundation–Wealth Creation in Rural Communities http://www.yellowwood.org/ wealthcreation.aspx such as connecting members to financial education or homeownership counseling, or helping them to access low-cost credit and other affordable, low-risk financial services. Nonetheless, cooperatives rarely see themselves as part of the national assetbuilding movement; and most movement leaders are not aware of the asset-building value of cooperatives. So Where Do We Go from Here? One way for cooperatives to start making the connection to the asset-building movement is by participating in state and local asset-policy coalitions. These coalitions are now operating in over 40 states, advancing a broad range of policies and practices that support working families’ efforts to build financial assets. They offer opportunities for cooperative leaders to engage with, learn from and educate new partners in a way that leverages financial and other resources. In addition, community leaders can reach out to national asset-building intermediaries for information on strategy development and implementation, tools and technical assistance. Cooperative development may not be a new idea, but it is a powerful wealth-building strategy that deserves the attention of the assetbuilding field. Now is an opportune time for cooperative leaders to join the asset-building dialogue and make their voices heard. Heather McCulloch is the founder of Asset Building Strategies, a consulting firm that advances policies and strategies to support low-wealth families to build financial assets, as well as a consultant with the Annie E. Casey Foundation. For more information, visit www.assetbuildingstrategies. com for more information. This article was adapted from a piece published in Rural Cooperatives magazine. Humanizing the Economy: Co-operatives in the Age of Capital, by John Restakis Book Review by David Thompson I t is not often that a co-op classic comes along, but one has just arrived. Humanizing the Economy: Co-operatives in the Age of Capital, by Canadian co-op organizer John Restakis, is an epic contribution to the literature on cooperatives. Restakis’ writings about the philosophical underpinnings of cooperatives explore the vibrant economic thinkers of the 17th through 20th centuries. He weaves the macro-economic perspectives of the era into the practical everyday efforts of the Rochdale Pioneers, who launched the modern cooperative movement in England and created the origins of what we now call the “social economy.” This book is a new mini-Bible for cooperators. If you have the “cooperative religion,” you need this book! I purposefully concluded my review on December 21—the anniversary of the first cooperative store’s 1844 opening in Rochdale —in honor of this book. After showing these philosophical origins, Restakis then persuasively shows us where some cooperatives are going. The book’s second part starts with the outstanding achievements of the cooperative sector in the Italian region of Emilia Romagna, an area in which the author has great expertise. Restakis is co-founder and coordinator of the Bologna Summer Program for Cooperative Studies at the University of Bologna, offered by the British Columbia Cooperative Association. His numerous annual visits to Emilia Romagna place him in the position of being the most knowledgeable English-speaking resource about the successful cooperative infrastructure of the region. He shares with the reader his immense on-the-ground knowledge through valuable examples. The impactful role of “reciprocity” among cooperatives comes to life through Restakis’ pen. Anyone who wants a more human economy that works for all will have much to learn from the chapters on Emilia Romagna. Restakis’ journey in the book looks also at the leading role of cooperatives in the worker takeovers following Argentina’s 2001 economic collapse, the Sri Lankan tea industry, the social economy of Japan and the bettering the life of prostitutes in India. Every story is inspiring proof of the practicality of cooperatives, and Restakis points out a critical fact when measuring economic models – worldwide, cooperatives employ more people than all the multinational companies. Some might wonder why Mondragon gets only a small mention in the book. When asked about this, Restakis noted that there is an excellent body of literature already on Mondragon. He felt that his book would elevate discussion of the Emilia Romagna model and other models as additional centers of cooperative success. Having studied the Emilia Romagna model since the 1970s, I am glad that this book has shone light on the cooperative sector of the region. Restakis has a lucid writing style, which reflects the need to link regular members to the philosophy of a movement. This is rooted Don’t be afraid to pick the right brand for your co-op. Humanizing the Economy: Co-operatives in the Age of Capital is available for $19.95 through New Society Publishers: www.newsociety.com. in his decades of everyday cooperative organizing in Canada. For those who believe in cooperatives but have wondered how to explain why do we do them, this book will answer those questions. One of the strengths of Restakis’ research is his focus on what he calls the “socialization of capital.” This is a great eye-opener about the importance and role of capital in cooperatives. Restakis shows us the strength of cooperatives as a thriving economic model rather than an ancient aberrant exercise. His research into the schools of economic thinking about cooperatives is the most comprehensive since Professor Lambert’s Studies in the Social Philosophy of Co-operation. Regretfully, the cooperative community has had to wait a half-century for this new co-op classic by John Restakis. Yet, the wait was worth it. If you wonder about how you can help build a world of cooperatives, then John Restakis has written an excellent guide book with interactive maps to many cooperative successes. In preparation for 2012 the UN Year of Cooperatives, every cooperator should get a copy! David Thompson is president of the Twin Pines Cooperative Foundation and a 2010 inductee into the Cooperative Hall of Fame. What will help co-operative and credit union managers create a hopeful tomorrow together? According to Sean Doyle, the Master of Management Co-operatives and Credit Unions delivers a business strategy and a way of organizing the economy. An international program with students, faculty and curriculum from around the world. A distance-learning program designed to allow you to study, work and change your world. “What this program really serves is taking the intellectual basis from which co-ops came 160 years ago and carrying it forward to a new generation of leaders, and that’s not just a business strategy but also a way of organizing an economy. This program is very important. It has tremendous potential. My hat’s off to the people who created it. The world’s a better place because of it.” Sean Doyle, General Manager, Seward Cooperative, Minneapolis, Minnesota Tom Webb, Program Manager Larry Haiven, Program Co-ordinator Master of Management – Co-operatives and Credit Unions Department of Management, Saint Mary’s University Robie Street, Halifax, Nova Scotia, Canada B3H 3C3 ® Click on the .coop logo at www.ncba.coop or call 202-383-5442 for more information. Application deadline May 31 for Fall. Orientation early August. Information and Student Profiles: www.mmccu.coop Tom.webb@smu.ca 902 496 8170 or 902 634 4536 larry.haiven@smu.ca 902 420 5082 JANUARY/FEBRUARY 2011 | C O OPE R AT I VE BUSINE S S JOUR NA L 7 National Information Solutions Cooperative’s building in Lake St. Louis, Mo. was built in 2005; it is one of three operational centers for this growing co-op. Photo: courtesy NISC Co-ops thrive in the Heartland By Nancy Jorgensen The real estate and financial crises spurring the recession hit hard on the nation’s coastlines and the Southwest, where speculative investment was concentrated. Heartland businesses from the Dakotas to Oklahoma and Missouri aren’t immune to this national crisis, but we found five co-ops in the technology, energy and telecom industries that continue to thrive. Their success can be explained not only by their location, but also by new technologies, the region’s work ethic, and the co-op way of doing business. O n a sunny summer morning, Vern Dosch likes to hop into his kayak near his home north of Bismarck, N.D., and paddle across the Missouri River to work in Mandan. Then he straddles a bike that he’s positioned on shore and pedals a few miles uphill to National Information Solutions Cooperative, where he serves as president and CEO. This time of 8 C O OPE R AT I VE BUSIN ESS JOU RNA L | year he straps on his snowshoes, but it’s still not a bad commute. This illustrates one reason that Dosch likes living in the Heartland—the chance to play in the great outdoors. There’s also his rewarding job over the past few decades, leading this growing information technology co-op with sales poised to top $125 million in 2010. NISC’s 830 employees work in Mandan as well as Lake St. Louis, Mo., and Shawano, Wis. “This business is all about economies of scale,” Dosch says, explaining the co-op’s growth. “It would be extremely difficult and certainly not cost effective for the 560 small electric and telecommunications co-ops and companies that we serve to hire programmers and build their own software. We develop it once, and install it many times.” Author Joel Kotkin noted how Heartland businesses like NISC have escaped the worst of the recession in his book, The Next Hundred Million—America in 2050. “Although rural states and communities have been hit by the recession that began in 2007, on average they maintained their job levels JANUARY/FEBRUARY 2011 more than the more populated areas and suffered far lower unemployment,” Kotkin wrote. He predicts that a significant number of Americans in the coming decades will make a home in the Heartland as the U.S. population grows by 100 million people. Kotkin’s book didn’t focus exclusively on co-ops, but he cites Vern Dosch in his book’s Heartland chapter as one of many Dakotans enjoying a good quality of life. “We now can work in a challenging industry but live in a place we want to live,” Dosch says in the book. “We can send our kids to a public school where 98 percent of the kids graduate and 95 percent go to college. You don’t worry about crime, and a long commute just isn’t in the vocabulary.” New Tech Propel Co-ops Forward Like NISC, four other Heartland co-ops have capitalized on new technologies in the high-tech, telecom and energy industries. In Williston, N.D., new horizontal drilling techniques are fueling an oil and natural gas boom. Mountrail-Williams Electric Cooperative has stepped up, delivering electricity to the new wells to power drills and pumps. “Over the last six years, we’ve averaged 15 percent growth a year,” reports Mark Holter, manager of member services. Growth isn’t quite that strong at Sioux Valley Energy in Colman, S.D. But Carrie Law, director of communications and government relations, feels pretty good about a steady growth in electric use of 5 to 7 percent at her co-op over the last several years. Here, a different kind of energy boom —ethanol—hit a few years ago. “We have abundant corn resources, and ethanol and its by-products have been a major player in the vitality of the region,” she says. Her co-op has successfully expanded into wireless service. Energy ups and downs also impact Kingfisher, Okla. Local exploration slowed after the 1980s, but oil and gas companies continue to operate from the area, providing growth opportunities for Pioneer Telephone Cooperative. But Richard Ruhl, Pioneer’s general manager, credits most of his co-op’s growth to new wireless, TV and Internet technology that enabled the co-op to Mark Holter stands by the meter for one of many new oil rigs served by the MountrailWilliams Electric Cooperative. Photo: courtesy MWEC Sioux Valley Energy Cooperative’s line crews work year-round to expand and maintain the co-op’s distribution system. Photo: by Carrie Law diversify. “Our consolidated revenues grew 38 percent from 2005 to 2009, when they reached $165 million,” Ruhl says. Rock Port Telephone expanded into wireless, TV and Internet over the last 20 years. But for this Missouri co-op, it was a data subsidiary that spurred growth despite a decrease in the number of local residents. Today Midwest Data Center employs 35 people, compared to 10 at the parent company. “The local population dropped by 25 percent in the last two decades,” says Raymond Henagan, CEO and general manager. “Midwest Data Center allows us to serve customers all over the U.S.” All of these co-ops embraced new technologies that contributed to their success. But they were also in the right place at the right time. While energy, high-tech and telecommunications industries are booming around the world, the Heartland has especially benefited from upward trends in agriculture. Earnings for those who raise crops are projected to rise even higher at least in the short term, spurred by high demand as corn continues to move into the ethanol pipeline and as ag exports lead the way in brightening the U.S. balance of trade. Corn supplies are tight, prompting a price jump beginning in June, and recent spikes in farmland prices in places like Iowa have experts worrying about a farmland price bubble. Beyond a strong ag-based economy, the Heartland enjoys one more advantage. Our five co-ops also credit their prosperity to the famous Heartland work ethic. members can each purchase a different level of service, ranging from simple billing to a full suite of technology solutions. NISC is months away from placing all 560 of its members on the same network for the first time—Java programming script with an Oracle database. Besides being more efficient, this huge undertaking helps NISC attract and retain the best IT employees, most of whom want to work with this prevalent technology. Six years ago, NISC partnered with challenge is helping electric co-ops move toward the smart grid, where new technology allows for greater energy efficiency. Exciting projects like this help NISC retain employees at a time when Google offers bonuses to keep staff from bolting for greener pastures. “In the tech industry, it’s not unusual to see a 25 percent turnover rate,” Dosch says. “Ours is just 3 percent a year.” NISC researches competitors’ salaries, figures in the cost of living—often lower in the Heartland —and compensates its crew accordingly. But Mike Goins (left), CTO of Rock Port Telephone, helps technician Rafael Saucedo troublePhoto: courtesy RPT shoot a client server. Richard Ruhl (right), general manager, interacts with a customer at one of 25 Pioneer Telephone Retail Centers. Photo: courtesy PTCI Touchstone Energy, a marketing coopertive owned by rural electric co-ops throughout the nation. As a result, this year NISC will manage $4 billion in utility bills for companies like Walmart, Target and JCPenney. NISC helps them pay bills, analyze use, save costs and reduce carbon footprints. NISC’s next Dosch also credits the Heartland lifestyle with keeping employees happy. When it comes to attracting talent, “We grow our own,” Dosch explains. “We hire people from the Midwest with aptitude and train them.” NISC built a Java training Cutting-Edge Economies of Scale Back in North Dakota, National Information Solutions Cooperative got its start 45 years ago by printing invoices for three electric and telephone co-ops. Today, NISC employees work around the clock to print 11 million bills each month. In addition, the crew provides complete IT packages, from networks to software. NISC's Kotkin Hails the Heartland The United States stands poised to grow to 400 million people by 2050, and Joel Kotkin believes a good share of the growth will come to the Heartland. “One of the least-anticipated developments in the nation’s 21st-century geography will be the resurgence of the American Heartland, often dismissed by coastal dwellers as ‘flyover country,’” Kotkin says in his book, The Next Hundred Million: America in 2050. Kotkin cites the resurgence of towns like Bismarck, Omaha and Des Moines as evidence. His book spells out attributes that help rural communities attract jobs: The cost of housing in rural areas runs lower than in major cities. Businesses can pay employees less because people can live better on a lower salary. Good schools and colleges attract jobs by providing a source of new talent, especially colleges that work with employers to customize training for their industries. The Heartland views industry positively, and its facility in its Mandan headquarters and invited a nearby university to use it for classes. “This gives us access to the pick of the litter.” Boom Times for Hard Workers Thanks to hard-working employees and new technology such as that seen at NISC, along with the oil boom and positive trends in agriculture, North Dakota boasts the lowest unemployment rates in the nation —3.8 percent in November, compared to a national average of 9.8 percent. North Dakota’s job picture hasn’t always been rosy. Mark Holter grew up in Williston, but left to find a job. When he returned—he’s been at Mountrail-Williams Electric for 31 years now—he welcomed the slower pace, and the chance to hunt pheasant and fish for walleye. But lately, with the influx of oil and gas workers, traffic’s picking up. “It’s almost impossible to find a place to live,” Holter reports. At one point this fall, MWEC was trying to fill 11 positions. It has been able to hire all line workers needed from a school in nearby Bismarck, but recently recruited a dispatcher from Kentucky. The co-op brings in trailers to house recruits, while oil companies put up “man camps,” stacking portable trailers four stories high. The history of oil drilling is checkered with ups and downs. MWEC survived a boom and bust in the 1980s, and learned then to keep employee numbers down. Today MWEC’s 60 employees focus on serving the co-op’s 4,500 business and residential members. Its membership in NISC has helped with this growth in operations. The co-op also turns to contractor crews to deliver new electric lines and substations to the oil field. “We’ve got 200 people working for four to five companies on contract, and CO-OPS IN THE HEARTLAND continues on page 10 workers share a good work ethic. Employees can work from anywhere with high-speed Internet. Kotkin doesn’t paint a bright picture for the smallest towns, which may lose population to regional trade centers. But overall, the impact of America’s growth on costs and congestion in big cities will drive more people to the Heartland. For more information, see Kotkin’s website, www.joelkotkin.com. JANUARY/FEBRUARY 2011 | C O OPE R AT I VE BUSINE S S JOUR NA L 9 CO-OPS IN THE HEARTLAND from page 9 we’re still 300 wells behind,” Holter says. The co-op’s contractors work long hours, barely slowing down during the fierce winters. In three years peak demand has risen to 90 megawatts from 30. So Basin Electric Power Cooperative, a large regional generation and transmission co-op owned by local electric co-ops, is beefing up plants and transmission lines to make sure power is available. “We’ve got five co-ops in the thick of this boom,” says Dennis Hill, executive vice president and general manager of North Dakota Association of Rural Electric Cooperatives. “But our co-ops offer good jobs, and we have a reputation as a stable employer. We don’t have the ups and downs faced by other types of businesses.” Pioneer Workers Plow New Ground Just as you need electricity to power the energy boom, you need the Internet and other technology to bring jobs to rural areas. Telecommunications co-ops like Pioneer Telephone are delivering. Newsweek recently hailed Oklahoma City—with job growth of almost 5 percent— as one of the 10 places you can go in the U.S. to escape the recession. Workers here share the Heartland work ethic, but hiring can be a challenge at nearby Pioneer Telephone. Local kids don’t always have the high levels of education that you find in the Dakotas. So Pioneer works with community colleges and technical schools to fill its hiring needs. One school tailored a six-month training program just for Pioneer. When it comes to retaining its 550 employees, part of the allure is working with the latest technology. Pioneer was one of the first telephone companies in the U.S. to deliver TV over its copper phone wire, pumping up signals with fiber and Internet protocol. This co-op’s diversification into new technologies couldn’t come at a better time. Pioneer’s traditional business with landline telephone customers is on the decline, reflecting a worldwide trend toward wireless phones. Today the co-op bills 150,000 consolidated subscribers a month, but less than half of the bills go to landline subscribers. Most go to the co-op’s wireless, Internet, and Internet protocol digital TV customers—technologies that the co-op began embracing two decades ago. Until now, Pioneer separated employees into telephone, wireless, TV and Internet skill sets. “We recently reorganized to eliminate the silos that separate our business lines,” Ruhl says. “We’re moving from a telephone mentality to a one-stop communications shop. It’s a huge culture shift for employees, but it will improve customer service.” Data Subsidiary Outgrows Parent It takes four hours to drive the swath that Pioneer’s service territory cuts across Oklahoma and Kansas. By comparison, Rock Port Telephone Co. in Rock Port, Mo., fills a smaller footprint with just 1,500 members in a territory 19 miles across. The parent company may be small, but its subsidiary, Midwest Data, has attracted a clientele that includes small trucking companies operating along nearby Interstate 29, as well as a large bank and a multinational engineering firm. Rock Port started Midwest Data seven years ago when a customer needed a larger server for his IT business. The concept of providing IT services intrigued CEO CELEBRATING 35 YEARS GROWING COOPS! As members of the cooperative community, you know the benefits of cooperation. Coops put people before profits, contributing to a more participatory and sustainable economy. Since 1975, the Cooperative Fund of New England has helped coops grow, providing more than $22 million in loans to over 500 coops and community organizations across our region. But we do not do this work alone. We rely on our donors and investors — people like you — to help our coops thrive. For more information on how you can get involved, please contact us. Raymond Henagan, and he brought the idea to his board. A few months later, Rock Port hired the customer as the first employee of the co-op’s new data business. Mike Goins, chief technical officer at Midwest Data, became the second employee after responding to a ad on the internet. Working in Kansas City at the time, he was seeking a slower pace. Later, Midwest Data found a more homespun way to recruit workers. A job shortage pushed local kids to move to urban areas, but after a taste of city life, some wanted to move back home. “We advertised openings in local papers, and mothers and grandmothers sent the ads to their kids and grandkids,” Henagan says. Midwest Data is riding a new wave that Kotkin calls insourcing. “Lower costs have often been cited as the primary reason for moving jobs offshore,” Kotkin wrote, “but relocation to the Heartland brings many of the same benefits.” Henagan points out another plus. “Our customers like being able to speak to someone they can understand, who knows them and meets their business needs quickly.” Now the co-op works with local colleges to fill openings. “Our churn rates are dramatically less than like companies in metro areas,” Goins says. “We take the time to hire people who make a commitment to the community.” Goins serves on the Rock Port City Council, and other employees are involved with the fire department, Rotary Club and youth hunting program. Co-op Meets Wireless Demand Telephone systems aren’t the only co-ops that offer high-tech services. Sioux Valley Energy is one of a number of electric co-ops marketing wireless Internet through a subsidiary. “There’s definitely competition,” Law says. “However, we offer wireless at a low price, and we don’t require phone lines or contracts, and that’s helped us build the Sioux Valley Wireless customer base.” The electric co-op serves 20,000 members compared to 3,000 at the wireless company, but wireless demand is growing fast. Together, the companies employ 105 people. While high-tech services like wireless Internet spur economic development, Law stresses the importance of electricity. “Electric cooperatives in this region benefit from relatively low power supply costs compared to national averages,” she says. “We offer an attractive development and growth area for potential businesses.” In fact, Sioux Valley Energy and other area electric co-ops finance business development through a nonprofit fund, Rural Electric Economic Development. Sioux Valley Energy receives benefits from being a member of NISC, and also recently received a grant from the U.S. Department of Energy to develop its smart grid, which promises to improve efficiencies and hold down costs even more. Co-op Structure Is No Hindrance A revolving loan fund and socially responsible investment option. To learn more, call 1-800-818-7833 or visit www.coopfund.coop. 10 C O OPE R AT I VE BU SIN ESS JOU RNA L | JANUARY/FEBRUARY 2011 No matter where your co-op operates, you’ve probably heard critics worry that co-op structure slows down innovation and responsiveness. After all, co-op members elect fellow members to serve on a board of directors—it’s a bottom-up form of governance. But at Mountrail-Williams Electric, when the board got wind of the coming oil boom, “Our directors jumped in with both feet,” Holter says. “Some co-ops took a slower approach, and required oil companies to use generators. But we talked to oil and gas companies and learned that this time, For More Information… Mountrail-Williams Electric Cooperative Williston, N.D. mwec.com National Information Solutions Cooperative Mandan, N.D. nisc.coop Pioneer Telephone Cooperative Inc. Kingfisher, Okla. ptci.com Rock Port Telephone Rock Port, Mo. rpt.coop Sioux Valley Energy Cooperative Colman, S.D. siouxvalleyenergy.com they’ll be around for a long time.” The co-op borrowed $60 million to meet growth needs, and assets have since grown to $120 million. “Some co-ops are skeptical of making this type of investment, but it’s paying off for us.” Ruhl’s grandfather helped form both Pioneer and the local electric co-op, and Ruhl believes that the co-op structure helps Pioneer live up to its name. “We’re fortunate to have a visionary board,” he says. Keeping the board up-to-date can be a challenge in the fast-paced communications industry. Ruhl brings in experts to explain trends during board retreats, and it seems to be working. The board recently embraced thirdgeneration wireless technology, which allows for more data transmission—a $10 to $15 million commitment. Ten years ago, Henagan urged the Rock Port Telephone board to sell and repair computers, a sideline that now generates $1 million annually. “Our board envisions transforming our telephone co-op into a technology company,” he says. “Our future is in data.” And Goins believes that co-op values make his company a great place to work, and a great place for customers. “We take the service focus of the co-op and translate it to an IT business,” he says. “Most IT companies sell whatever’s hot. We only sell what’s best for our customer’s bottom line. That’s completely foreign to most IT businesses.” Many co-op CEOs serve on the NISC board. “Our board gives us a lot of rope, and we’ve never hung ourselves,” Dosch says. He shares Goins’ belief that the co-op way of doing business positions NISC to offer what people want today. For example, in 2002 Dosch asked employees to draft a set of values that the board later adopted. They include statements like, “We are committed to doing the right thing, always.” In the Heartland, co-op values resonate with workers. As Dosch says, “Today, the best and the brightest employees want to go home feeling that they can trust management. That’s the key, not just dollars.” Based on the success of NISC and at other Heartland co-ops, the co-op way of doing business also resonates with customers and owners. Not every business, and not every co-op, can thrive in today’s economy. But these Heartland co-ops have each built a winning formula that includes embracing new technology, cultivating a good work ethic among employees, and capitalizing on the co-op way of doing business. As Mike Goins says, “We’ve had our best years ever during the recession.” Cinema Brings Life to Minnesota Town By Craig Otterness I t’s not every day a small town gets a new movie theater on Main Street, but that’s exactly what our co-op has done. Spring Grove Communications co-op built a cinema during a two-year, fiberoptic installation project. The fiber-optic cable is all in the ground, and all of our customers in our 100-square-mile rural service area have fiber to each of their homes and businesses. This is technology that most large metro areas do not have, and it should take care of our community technology needs for years to come. But we wouldn’t leave it at that. The co-op is a strong supporter of our community, and building a cinema is only the latest project it has completed for our “happening” town of 1,400, tucked away in the southeastern corner of Minnesota. The old cinema, at a different locale, had closed a number of years ago, forcing residents of Spring Grove to travel thirty miles for a night at the movies. Building Boom The cinema is not our first major downtown construction project. Monday movie schedule, there have been training seminars with a large medical clinic, a meeting of the Southeast Minnesota Economic Development Authority and even a couple of video gaming contests. A local church has held services, shown Christian movies, and then discussed them afterwards. Other events have included a wedding, bluegrass musicians, private showings of the current movie, parties for elementary sports teams and birthday parties. Other activities include a partnership with our local library, which writes grants for different activities. One of the grants was used to bring in performers featured on A Prairie Home Companion. We rented a baby grand piano for the show, and the public library later decided to purchase it. Now the piano sits on the stage of the cinema, and recently, local piano students used it for a Christmas carol sing-a-long. We have presented a variety of performers, including internationallyknown Norwegian artist Sigmund Aarseth, who painted three large paintings on the cinema stage to musical accompaniment. Afterward the pictures were auctioned off to benefit a new genealogy center next door to the cinema. Our cooperative is our community. Our community is our cooperative. When we help one, we help the other. In 2004, we purchased blighted property next to our office and built a new $1.2 million headquarters. This price may sound excessive, until you understand what is inside that building—a new public library, two community meeting rooms and three separate business offices that currently house a graphic designer, an attorney and an Internet business. The co-op also owns and operates a 24-hour fitness center with a trainer. And the building offers more space for our co-op to grow. Spring Grove Communications has also contributed $100,000 to help fund a new aquatic center for the city, replacing an old and inefficient pool. This facility draws many kids and families from out of town, boosting the local economy. For the cinema, we spent $1.1 million and built—from the ground up—a stadium-style, 200-seat, full digital, 3D-capable facility with a stage for presentations, public meetings and other forums, as well as 900 square feet of rental office space. The cinema has been a huge hit and keeps Main Street full of cars and activity. More than Movies The cinema opened in 2009 and has always been more than a movie theater. The first event there—even before showing a movie—was a play by the local drama organization. The space has quickly become a vibrant center for all kinds of community events. It even sells locallyproduced Spring Grove Soda Pop, which has been in business for 115 years. In addition to the Friday through Learning by Doing Currently the cinema has thirteen employees, nine of whom are local youth. We are forging a partnership with the local K–12 public school, highlighting the learning experiences for students and showcasing potential careers in the movie business. Possible projects include developing advertising to sell to area businesses or making short films about area businesses. Our cinema manager develops, designs, sells and plays all the local ads during the period before the previews. When she’s not working on cinema jobs, she is in charge of Spring Grove Communications’ own SGC-TV local channel, which we are about to launch. Community programming such as City Council or School Board meetings, school activities like band and choir concerts, student-made videos and advertising plus many more communityminded events will be shown on the “local channel.” And of course, anything produced for the cinema could be played on our local TV channel as well. It has been a lot of hard work and planning, but the rewards for the community cannot be measured. Our cooperative is our community. Our community is our cooperative. When we help one, we help the other. Craig Otterness is the general manager and CEO of Spring Grove Communications. This article was adapted from a story that appeared in the NTCA Exchange newsletter. For more information about the cinema visit www.sgmovietheater.com. The state-of-the-art Spring Grove Cinema brings first-run movies to a town of only 1,400 residents. Photo: courtesy Spring Grove Communications Flexible & AFFordAble boArd TrAining Give your board the training they need—when they want it. Purchase and download NCBA’s online board training today to increase the success of your board. They can watch the training as a group, individually, at work or at home. Just $359 each for NCBA members or $399 each for non-members. Once you purchase the module it’s yours to use for as often as you need with no additional cost. Visit www.ncba.coop/education-and-training to get started, or contact Carissa Heckathorn at checkathorn@ncba.coop or 202-383-5471 for more info. JANUARY/FEBRUARY 2011 | C O OPE R AT I VE BUSINE S S JOUR NA L 11 Five Strategies for a Peak-Performing Board Your directors contribute–good or bad–to your co-op’s legacy By Mark Condon I own the dubious honor of once stopping a credit union board dead in its tracks. An article I penned on the responsibilities and liabilities of credit union boards—although mild in tone and vetted by attorneys—had panicked the directors. I received a frantic call from the CEO, claiming his board refused to take any action during its most recent board meeting. While I knew the CEO was exaggerating, I still provided him with a letter of clarification that he could share with his board to move them off the dime. A democratically-elected board of volunteers is one of a cooperative’s greatest strengths. It’s also one of its greatest vulnerabilities. As the challenge to craft policy in a complex and sophisticated financial world becomes more difficult, a weak board can be devastating. Amazingly, there are still some CEOs who prefer to keep their boards selectively in the dark. They worry about directors who are simply meddlesome by nature, misinformed, or poorly-trained. No matter the reasons, it’s the wrong approach. Yvonne Evers is a credit union consultant who has guided credit unions on leadership and governance issues for years. In her recent book, “Peak Credit Union Board Performance,” she explains that every good CEO needs a board that’s performing at its peak. Like any consultant worth her salt, she provides her advice entertainingly and outlines five core strategic principles that boards should strive to implement: 1. Accept nothing less than trust and respect. 2. Take a proactive approach to board member succession. 3. Ensure the CEO compensation package shows value. 4. Plan for the right leader. 5. Understand external factors when defining success. This approach sounds simple but it isn’t. Some boards consistently fail to implement one or more of these principles. CEOs who try to restrict what their boards are allowed to hear don’t trust or respect their boards. And boards whose members don’t trust and respect each other are dysfunctional. Disagreement, debate, and eventual compromise are essential to a wellfunctioning democracy—be it a nation or a cooperative. Failing to plan for board member succession also is all too common. Longtenured members who have lost their effectiveness compromise many boards. Tenure doesn’t necessarily affect ability, but constant training is vital to keep board members up to par. And recruiting and preparing future board members ensures that quality people will set policy, and better ensures that your board’s makeup will reflect the demographics of your membership. Co-op management requires a very important set of skills and qualifications that can’t be purchased cheaply. It’s common for some volunteer directors to measure the CEO’s compensation by comparing it to their own compensation—a recipe for disaster. Running a complex enterprise requires finding and paying for the right talent. Otherwise you’re short-changing your members. Compensation, however, is just one part of the equation. You need to plan for the right leaders by clearly defining what your co-op needs and why. This means finding someone with more than a well-written résumé. Multifaceted organizations require a level of intangible talents that include empathy for members and employees, confidence in setting direction and hiring the right people, flexibility, self-awareness, and a touch of humility. Dig deeper than the paper. Lastly, understanding external circumstances when defining success means the board must understand the world that surrounds the co-op and the influence of global and local trends on a co-op’s competitive capabilities. We don’t exist in a vacuum, and what goes on elsewhere in some manner eventually affects us. Volunteer boards are too critical to co-op success to not heed the insights of people like Yvonne Evers. Mark Condon is senior vice president, business and consumer publishing, for the Credit Union National Association. Contact him at 608-231-4078. A version of this article appeared in Credit Union Magazine, October 10, 2010. BizUnite would like to thank our partners for a successful 2010 If you are interested in becoming a BizUnite member contact Barth Getto · 603-628-2343 · bgetto@bizunite.com 12 C O OPE R AT I VE BU SIN ESS JOU RNA L | JANUARY/FEBRUARY 2011 Vermont Co-ops Invest in Employee Health with Locally-based Online Weight Loss Program By Alexandra Tursi O ne of the greatest challenges in today’s workplace is managing employee health care and its effect on employer health costs. City Market/Onion River Co-op and Vermont Federal Credit Union, both in Burlington, Vt., are solving that challenge by making an investment in employee wellness, starting with employee waistlines. This health benefit for workers illustrates how the fifth and seventh Cooperative Principles— education and concern for community—can improve a co-op’s bottom line. In September 2009, Allison Weinhagen, then benefits manager for City Market, did not know that she would lose 106 pounds within a year. Likewise, Donna Bogue at Vermont Federal did not know she would lose 26 pounds and shave 100 points off of her cholesterol, putting her out of the risk zone for medication. Both women and 36 coworkers signed up for Vtrim Online, a nonprofit behavioral weight management program developed at the University of Vermont by Dr. Jean Harvey-Berino, who has discovered the secret to weight loss isn't what you eat, but how you eat. Losing Weight Together Behavioral change is the cornerstone of Vtrim. Participants learn how to lose weight by altering their reactions to emotional or environmental triggers through positive reinforcement of new behaviors, or reductions of unhealthy behaviors. Participants walk away from the program with a toolkit for making better eating and exercise choices. Changing behaviors is reinforced by instructor and peer-to-peer support. Small groups are at the heart of success for participants—they meet weekly and support each other via live chat. Both co-ops’ employees also meet outside of class to provide and receive encouragement. Accounting Manager Cheri Robinson notes that “City Market’s sponsorship created a positive environment with a great deal of support and camaraderie amongst fellow co-workers who participated in the program. That we all had a common goal made the experience much more fun.” Both co-ops chose Vtrim because of its foundation in clinical research, proven record of success and its status as a nonprofit that provides funding for academic research. The cost of Vtrim Online is $375 per participant. City Market pays for the program up front, offers a $100 credit and deducts the remaining $275 from employee paychecks over the 12 weeks of the course. Vermont Federal offers to pay for the program in full if employees exhibit 100 percent participation; employees pay a $10 weekly co-pay over 12 weeks and receive a complete refund of their co-pays if they attend all classes. “Both co-ops have made an investment in employee health that, over the longterm, will not only benefit each employee personally, but enhance the overall health of the organization: healthier employees equal a healthier financial bottom line,” said Beth Casey Gold, Director of Corporate Programming at Vtrim, who worked closely with the co-ops and their wellness-focused benefits broker Hickok & Boardman Group Benefits on the partnerships. On average, City Market employees have lost 22 pounds since completing Vtrim one year ago with an average decrease in body mass index of 3.35 points. At Vermont Federal, employees lost an average of 9 pounds with an average decrease in BMI of 1.45 points. A BMI of more than 30 indicates obesity. Typically, Vtrim participants lose one to two pounds per week, which translates to a clinically meaningful weight loss of at least five to ten percent. Weight losses within this range can lower blood pressure, reduce cholesterol, better control diabetes and decrease risk of developing Type II diabetes. “Vtrim saved my life,” said Jeff Gorham, a City Market employee who lost 40 pounds on the program. “I was overweight and looking at a future of blood pressure medications and the high possibility of becoming diabetic. With Vtrim, I lost the weight, my cholesterol dropped 60 points, my diabetic risk went from 10 to almost non-existent, and my BMI went from a 31 to a 26.” Currently, 66 percent of Americans are overweight and 34 percent are obese. The estimated overweight- and obesityattributable costs for companies are high: $175 per year for overweight employees; $2,485 per year for obese employees. Data on financial savings from reduced medical claims are not yet available, but both City Market and Vermont Federal continue to offer Vtrim Online, Vtrim II and Vtrim Maintenance classes. Members of City Market’s Vtrim class of 2009 pose together in the store’s produce section. healthier alternatives when they snack during the work day. Most City Market employees live in the downtown Burlington area in which they work. By offering employees the means to improve their health, City Market is in turn improving the health of the community as a whole. Both City Market’s and Vermont Federal’s continual pursuit to enhance benefits to employees aligns with Co-op Principles of education and concern for community, to enhance the benefits to members. Both organizations want employees to make healthy choices that benefit them and their families; Vtrim is a program that allows them to augment their current benefits package for a reasonable cost to both the co-op and the employee while providing long-term sustainable benefits to both. Alexandra Tursi is a senior associate with Kelliher Samets Volk, a marketing communications firm representing the Vtrim Online program. Flexibility and Social Support Participants meet for a weekly online class led by a certified Vtrim facilitator— typically a registered dietitian or masterslevel counselor—and 15-20 peers. Digital tools include an online food journal, exercise tracker and virtual pantry. Facilitators provide feedback on the journal, reinforcing behavior change and providing encouragement. “The flexibility of the online tools and access was a significant factor,” said Deanna Merola, Human Resources Specialist at Vermont Federal. “Our employee population spans four counties in Vermont and because the program did not require on-site participation, the online accessibility was key for us. Although the cost may be slightly more than other programs, it was the modification of behavioral habits that we felt was a critical component and an important tool to provide our employees.” The changes City Market employees have made are noticeable and sustainable. Vtrim has become part of the culture, from the way employees recognize one another’s healthy habits to the way they compliment the changes that those healthy habits create. City Market employees regularly meet outside of class to offer each other encouragement and the support continues once they have completed the program, as both cooperatives offer a range of benefits to encourage good health: City Market offers to all staff health club discounts, free onsite annual health screenings, and access to a “Learning Library” of health and wellness resources. Vermont Federal offers annual health screenings, flu shots and distributes a “Healthy Snack of the Month” with the intention of helping employees think of The NCB Financial Group consists of the Congressionally-chartered National Consumer Cooperative Bank (NCCB) and NCB, FSB, a federally insured savings bank wholly owned by NCCB. The NCB Financial Group provides financial products and services for the nation's cooperatives, their members, and socially responsible organizations. JANUARY/FEBRUARY 2011 | C O OPE R AT I VE BUSINE S S JOUR NA L 13 DevelopingViews Developing Views features stories about developing co-ops—the inspiration for them, how they execute their infrastructure and how they deal with the challenges of being a new co-op. If you would like the world to know about your new cooperative, please contact Andrew McLeod at amcleod@ncba.coop. Converting an Existing Grocery to a Co-op By Michael Kalagher I f you are fortunate enough to be driving through rural western Massachusetts in an area known as the Hilltowns you will find a vibrant, full-service grocery called The Old Creamery. The Old Creamery is located on Route 9 in the town of Cummington. The surrounding communities have strong agrarian roots and have annually held the Cummington Fair since 1883. Three years after the first fair, in 1886, a group of local dairy farmers started the Cummington Cooperative Creamery. This became a very successful co-op and in its heyday 145 dairies produced 20,000 pounds of butter per month. The farmers who built the old creamery building enjoyed the benefits of cooperation for over 50 years, but refrigeration and motorized trucking in the 1940s brought an end to that era and the Cummington Cooperative Creamery closed. In the years since the old co-op’s demise, the building has housed either a restaurant or a general store. The Old Creamery is now the focus of a co-op conversion from a privately-owned market. Only 3,000 people live within a five mile radius of the Creamery. But in just over five months nearly 350 people have joined the forming co-op. A Community Hub The current owners of The Old Creamery, Alice Cozzolino and Amy Pulley, have run the business for the last ten years. During their ownership Amy and Alice have more than doubled the annual revenue, dramatically reduced the debt load and made substantial improvements to the building and grounds. The nearest other small grocery is 10 miles away; the nearest big box retailer is over 20 miles away. Folks in this community need and love the Creamery. It functions as a meeting place, an entertainment venue, an outlet for local artisans, a source for locally grown foods and a community education facility. The Creamery houses a sustainability library and bulk food buying club. Local musicians perform in the winter evening "Coffee House" series. Dozens of local artists and authors have their work displayed and sold at the Creamery. Cozzolino and Pulley are constantly looking for the best possible items to carry with clear priority given to sources close to home. Organic and sustainably-raised meats and produce are supplied by 25 local farms, and regional wines, beers, and groceries are carried. The owners speak openly about the challenges associated with running the Creamery, noting that it has taken a toll on 14 C O OPE R AT I VE BU SIN ESS JOU RNA L | their physical and emotional stamina. They want more balance in their lives, but they don’t want to simply sell the Creamery and jeopardize its community values. Cooperative Succession Cozzolino and Pulley started investigating the co-op model in late 2009. After a month-long series of informal “co-op conversations,” a community meeting was held to inform people about co-ops and to determine if there was adequate community support to explore the conversion of the Creamery to a member-owned business. More than 300 people showed up on a cold Sunday afternoon to demonstrate their commitment to the Creamery. Dozens stepped forward offering specific help. The co-op steering group formed four working groups and began the necessary planning. The group was conscious of not “reinventing….” so early on we joined NCBA and the Cooperative Grocers’ Information Network. We learned from NCBA resources, purchased many of the CGIN Toolboxes, and took advantage of the free information available from Food Co-op Initiative. We also visited other cooperatives in the region: Berkshire Co-op Market, Wild Oats Co-op, Green Fields Market, Leverett Co-op, and the Putney Food Co-op. The cooperation, openness, continued sharing and active support from these wonderful sister co-ops continues to this day. Shortly after these visits, agreement in principle was reached on the purchase price and terms for buying The Old Creamery. Financing will likely include creative seller terms, transferable debt, member equity, memberowner loans, gifts and grants, and a bank loan. Less than 40 percent will be long-term debt. The Member Drive In July of 2010 the member equity price and benefits were set and our founding membership drive was launched with goals for 300 member-owners in 2010 and 500 by summer 2011. By Thanksgiving, The Old Creamery Co-op had 329 members, whose equity is being kept in an escrow account until the business transfer is complete. The co-op was incorporated in early August and the steering committee then became the founding board of directors. The cost of organizing efforts could not be covered by store operations, as the co-op has not yet purchased the business. A generous early private gift helped fund a part-time outreach consultant and a fundraising consultant to augment the time and skills of the board. The current owners have been great supporters, both sitting on the co-op board. In September they decided to hold a 10 percent off “Co-op Owner Appreciation JANUARY/FEBRUARY 2011 The Old Creamery occupies a central historic building. Day” on the 10th anniversary of their purchase of the store. The all-day event featured several local bands, cider pressing, a magician and local food tasting. Sixty people joined the co-op on that day alone. Since that event, a law firm experienced in cooperatives has been retained, bylaws are in place, the business purchase and sale agreement is progressing, policy and procedure manuals are being developed. A buildings and grounds five-year plan, led by the donated services of a local architect, is well underway. Memberships and gift fundraising continue going very well and a member loan campaign will launch in early 2011. The Old Creamery Co-op has subsequently joined the Neighboring Food Co-op Association and the New England Farmers Union, and is looking forward to membership in the National Cooperative Grocers’ Association. There are not many examples of existing businesses converting to co-ops, so the organizers had to find our way at times, but in the words of Kimberly Longey, board president, “The ingredients for success Photo: courtesy Michael Kalagher are pretty straightforward. Start with a significant portion of caring owners, add an equal amount of committed community, mix with lots of hard (and fun) work, and add money until done.” The following are practices and beliefs that are guiding the board and member-owners of the Old Creamery Co-op on our journey: • Providing fresh and healthy food, from as close to home as possible • Making business decisions that reflect care for the environment • Keeping jobs and money working in the local economy • Being welcoming and caring for all in our communities... We will let you know when it is baked. Michael Kalagher is a founding member of The Old Creamery Co-op and member of its board. More information can be found at www.oldcreamery.coop. He can be reached at michael@mandafarm.com. New Congress, New Opportunities By Adam Schwartz T he November 2010 elections will change the way legislation moves through the government over the next two years. Once again, we have a divided Congress with the Republicans in control of the House of Representatives by a nearly 50-vote margin while the Democrats effectively retain control of the Senate 53-47, as the two independent Senators caucus with the Democrats. Of course, Democrats retain control of the executive branch. Does this shift in power have significance for cooperatives? Cooperatives operate within a diverse range of businesses, which gives strength to the model. The over 29,000 cooperatives in the United States operate in all sectors of the economy, from financial services and agriculture to housing and purchasing. Every member of Congress, regardless of party, represents cooperative businesses. Therefore, NCBA’s message about the power of the cooperative business model and its economic and social benefits resonates on both sides of the aisle. The challenge is to educate members of Congress about the diverse range of businesses that are cooperatives and the need to establish legislation that gives fair treatment to cooperatives across all sectors of the economy. While an individual member may know about agricultural cooperatives because they are in her district, she may not be aware that many small businesses are also cooperatives or are members of purchasing cooperatives. Similarly, another may be aware of opportunities for cooperative development in rural areas but unaware that no similar programs currently exist for development in urban areas. NCBA’s mission is to develop, advance and protect cooperative business. Consequently, our focus is on the business model rather than on a specific sector. NCBA’s public policy focus is on issues that provide benefit to the greatest number of cooperatives. By advocating for policies that promote the cooperative business model and integrate more people into a cooperative economy, NCBA assists all cooperatives. Currently, NCBA is working on the following issues: • To ensure that cooperatives are eligible to access Small Business Administration lending programs. In 2009, the House passed H.R. 3854, the Small Business Financing and Investment Act of 2009. The Senate did not act on this provision. In the new 112th Congress, NCBA will continue to leverage grassroots support to advocate for this legislation, which must be passed by both the House and the Senate before going to the president for signing. To learn more, visit http://s.coop/61t. • To create an urban cooperative development program similar to the Rural Cooperative Development Grant program. In late 2010, NCBA worked with the CooperationWorks! Urban Circle and Rep. Chaka Fattah (D-Pa.) to create legislation that would establish funding opportunities for cooperative development in urban areas. We expect the bill to be introduced in early 2011, and its passage will provide key support to healthy communities through a wide variety of cooperative development. • To continue our strong support for cooperative development in all parts of the United States and around the world. With our membership in the Overseas Cooperative Development Council, NCBA supports the creation of cooperatives through the U.S. Agency for International Development and other sources. NCBA’s CLUSA International Programs then provide the on-the-ground training with the local population. • To ensure that that tax and accounting policies continue to recognize the unique aspects of cooperatives. NCBA has been leading the battle to ensure that the Financial Accounting Standards Board and its international counterpart fully understand the implications of their actions on cooperatives. We will continue our efforts in both the regulatory and legislative arena to ensure the cooperative model is well understood and cooperatives’ ability to operate as memberowned businesses is not negatively impacted. • To promote and protect the cooperative business model. Recent efforts in this area include the reform of secondary housing market lenders Fannie Mae and Freddie Mac and efforts to encourage the Administration and Congress to participate in the International Year of Cooperatives. We are continuing our work with the Administration on the implementation of health care reform legislation. NCBA welcomes the opportunity to assist specific cooperative sectors on issues that support all cooperatives, such as increasing the amount of business lending for credit unions. According to an independent study, raising the cap from 12.25 percent of assets to 25 percent could create over 108,000 jobs and support the very real credit needs of many other cooperative businesses without adding to the national debt. Of course, not every sector-specific issue will apply to all cooperatives, and many issues that specific cooperative sectors pursue will be beyond NCBA’s public policy scope. However, keeping NCBA and other sectors informed of those issues is advisable as other cooperatives could become powerful allies. The Cooperative Business Journal provides your organization or sector with a venue for informing the U.S. and international cooperative community of the legislative issues affecting your sector. Adam Schwartz is NCBA’s vice president of public affairs and members services. Focus For decades, CoBank has provided loans, leases and other financial services to food, water, energy and communications businesses throughout rural America. We remain focused on supporting these vital industries. We’re a financial partner that understands their borrowing needs – and is committed to their long-term success. To learn more about CoBank, please call 800-542-8072 or visit www.cobank.com. 2009 new CBJ 10 x 6.5.indd 1 JANUARY/FEBRUARY 2011 | 9:55:53 C O OPE R AT I VE BUSINE6/4/2009 S S JOUR NA LAM 15 What do these COOPERATIVE BUSINESS PEOPLE have in common? They all have customized policies from Nationwide® Insurance Company. Only Nationwide agents offer customers On Your Side® Reviews. We’ll look over your policy to find ways to save and offer you better coverage options — before you even have to ask. Trust your local Nationwide® insurance agent to give you the kind of coverage your business deserves. Auto • Home • Farm • Business nationwide.com Products underwritten by Nationwide Mutual Insurance Company and Affiliated Companies. Home Office: Columbus, Ohio 43215. Subject to underwriting guidelines, review and approval. 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