event recap - wired brand lab
Transcription
event recap - wired brand lab
EVENT RECAP M A R I N C O U N T Y, S E P T E M B E R C A L I F O R N I A 29-O C TO B E R 2 2014 2 DAYS. 250 PEOPLE. 1 AMAZING EXPERIENCE. C O M E S T O This fall, WIRED brought together 250 of the world’s most creative minds for a two-day live magazine retreat celebrating the intersection of culture and design. It was an intimate gathering designed to inspire both speakers and attendees, nestled on the stunning grounds of Skywalker Sound in Marin County. L I F E . W X D R E C A P 3 WELCOME COCKTAIL RECEPTION IN SAUSALITO ATTENDEE TOAST AT CASA MADRONA’S ALEXANDRITE SUITE W X D R E C A P 5 W JXEDC TR SE, CW A IPR 7 WELCOME GREETING BY WXD HOST, ROB CAPPS, DIRECTOR OF EDITORIAL PRO ED SPEAKER SPOTLIGHTS David Chang, chef and founder, Momofuku; Yves Béhar, CEO and chief designer, fuseproject; Doug Aitken, artist; Louis Rossetto, cofounder, WIRED; Jeff Nichols, writer and director; Ian Bogost, video game designer and author; Christina Tosi, chef and founder, Momofuku Milk Bar; Adam Savage, industrial designer, actor, and educator; Platon, photographer and founder, The People’s Portfolio. CLIFF KUANG, WIRED ARTICLES EDITOR, IN CONVERSATION WITH YVES BEHAR, CEO & CHIEF DESIGNER, FUSEPROJECT PLATON, PHOTOGRAPHER AND FOUNDER OF THE PEOPLE’S PORTFOLIO NATASHA JEN, PARTNER PENTAGRAM YACHT PERFORMANCE W X D R E C A P 9 WXD SPEAKER ROSTER Bjarke Ingels, Founding Partner, BIG Doug Aitken, Artist Dan Neely, CEO, Networked Insights Michael Hendrix, Partner, Ideo Ethan Imboden, VP & Head of Venture Design, Frog Ije Nwokorie, Global CEO, Wolff Olins Sarah Stein Greenberg, Executive Director, Stanford Design School Louis Rossetto, Cofounder, WIRED, TCHO Carlton Cuse, Screenwriter & Producer Alex McDowell, Production Designer & Producer Jeff Nichols, Writer & Director Mark Woollen, CEO/Creative Director, Mark Woollen & Associates David Chang, Chef & Founder, Momofuku Jennifer Colliau, Founder, Small Hand Foods Christopher Kostow, Chef, The Restaurant at Meadowood Adam Rapoport, Editor in Chief, Bon Appétit Christina Tosi, Chef & Founder, Momofuku Milk Bar DAVID CHANG, CHEF & FOUNDER, MOMOFUKU EXECUTIVE VICE PRESIDENT AT ACE HOTEL, KELLY SAWDON AND PAMEL A SHAMSHIRI OF COMMUNE ADAM SAVAGE, INDUSTRIAL DESIGNER, ACTOR, AND EDUCATOR Ian Bogost, Game Designer & Author Carl DeTorres, Founder, Carl DeTorres Graphic Design & StoryTK Natasha Jen, Partner, Pentagram Wyatt Mitchell, Creative Director, The New Yorker Commune Jake Barton, Principal, Local Projects Adam Savage, Industrial Designer, Actor, & Educator Dan Deacon, Electronic Artist & Composer Yacht, Conceptual Pop Group Platon, Photographer & Founder, The People’s Portfolio Dan Winters, Photographer Stephanie Schriock, President, Emily’s List Yves Béhar, CEO & Chief Designer, fuseproject Greg Petroff, Chief Experience Officer, GE Software Gentry Underwood, Head of Design, Dropbox Dava Newman, MIT Professor of Aerospace Engineering Gui Trotti, Architect & Industrial Designer LOUIS ROSSETTO, COFOUNDER OF WIRED, TCHO WXD RECAP 11 LUNCH AT SKYWALKER RANCH DRONES BY 3D ROBOTICS LUNCH AT SKYWALKER RANCH DRONES FLY ABOVE SKYWALKER RANCH LUNCH BOX FROM THE RESTAURANT AT MEADOWOOD WXD RECAP 13 DINNER AT LAKE EWOK DINNER CREATED BY THE RESTAURANT AT MEADOWOOD CHEF CHRISTOPHER KOSTOW WXD RECAP 15 DESIGNING THE PERFECT PARTNERS GE Sponsor integration at WIRED by Design was thoughtfully bespoke, including Montblanc’s writing instruments at check-in; GE’s Greg Petroff presentation on design and the Industrial Internet; the KLM Lounge at Skywalker and Casa Madrona; Qualcomm’s LEGO build and 4K showcase; and Oakley’s integrated brand presence at all event locations. GE’S GREG PETROFF WIRED BY DESIGN AD INSIDE THE OCTOBER ISSUE GE CONTENT IN WIRED BY DESIGN EVENT APP GREG PETROFF ON STAGE David Karp Founder & CEO, Tumblr WXD RECAP 17 MONTBLANC MONTBLANC STARWALKER EXTREME STYLUS AND IPAD CASE WIRED BY DESIGN NDA SIGNATURE WITH THE MONTBLANC EXTREME STYLUS KLM ROB CAPPS, WIRED BY DESIGN HOST & DIRECTOR OF EDITORIAL PROJECTS WEARING THE MONTBLANC EXTREME CHRONOGRAPH WIRED BY DESIGN MONTBLANC POSTCARDS KLM SWEEPSTAKES WINNER, ERIN CLIFT, V P, G LO B A L M A R KE T I N G, S P OT I F Y KLM BRANDED JUICES KLM COCKTAIL BAR KLM SWEEPSTAKES WXD RECAP 19 QUALCOMM OAKLEY QUALCOMM 4K DISPL AY QUALCOMM 4K PHOTOGRAPHY OAKLEY PRESENCE ON STAGE LEGO BUILD CAPTURED IN 4K TIME-LAPSE OAKLEY CONTENT IN WIRED BY DESIGN EVENT APP OAKLEY PRESENCE AT WELCOME RECEPTION WXD RECAP 21 INSTAGRAM TWITTER HIGHLIGHTS Still processing my experience at Skywalker Ranch for the WIRED by Design conference. Profound and unreal... #WxD P H I L I P F I E R L I N G E R @SKYRIZE MONTBLANC Getting ready #WIREDbyDesign for some exciting questions with @cliffkuang resting my mind on the landscape... Y V E S B E H A R @YVESBEHAR Hi from the insanely beautiful Stag Theater at Skywalker Ranch, where we just gave a talk for @WIRED #WxD. Y A C H T @YACHT I met so many beautiful people in the last 48 hours at #WIREDbyDesign. Inspired to say the least @MarkWoollen. D A N D E A C O N @EBAYNETFLIX KLM Good news for technology, women more strongly represented at #WIREDByDesign than any other tech conference I’ve been to. J U L I A N G R E E N @JULIANGREENSF PRESS QUALCOMM OAKLEY WIRED BY DESIGN AGENDA WXD RECAP 23