Print + Online - verlag moderne industrie

Transcription

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Horizontales Licon
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Title Portrait/Circulation Analysis
2/3
Technical informations
4
Advertising Rates/Formats5/6
Special Advertising
7
Editorial Calendar
8/9
Online publications
10/11
mi digitalservices
12/13
Address Rental
14/15
General Terms and Conditions
16
Contacts
17
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Juni 2015, B 30523, Einzelpreis € 15,-, www.fertigung.de
prozeSSoptimierung
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Toolmanagement von TCM S.10
Juli/August 2015
extra
7/8 · 2015
20. I n t e r n at I o n a l e s s u p p l e m e n t
zur emo maIland 2015
marktüberSicht
hintergrund
Werkzeugausgabeautomaten
auf einen Blick
S.42
Werkzeuge-Ranking: Das Jahr
2014 in Zahlen und Fakten S.80
GrindTec 2014
werkstück
Innovationswegweiser
zur GrindTec
Schwerpunkt
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25.02.2014 10:19:23
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09.06.2015 09:05:40
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14.07.2015 11:29:50
2016
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Media Group
2016
Mediakit
Title Portrait
verlag moderne industrie GmbH, Justus-von-Liebig-Str. 1, D-86899 Landsberg, Phone: +49 (0) 81 91/1 25-4 85, Fax: +49 (0) 81 91/1 25-4 83
Characteristics:
fertigung is the professional magazine for Production Management in the
metal working industry, from production planning and parts manufacture to
quality assurance. The focus of reporting is on the development and use of
tools, machine tools and production systems as well as their material- and
data flow systems. At the forefront of reporting is the increasing need to
adress questions of organisation and management. Practise based reports,
background research, interviews and the introduction of new products show
the trends in production technology and make fertigung a valuable aid to
decision making.
Sales:
Frequency of publication:nine times a year, incl. 3 special issues
(see Editorial Calendar on page 8/9)
Circulation analysis:
Year:
2016, volume 44
Web address (URL):
www.fertigung.de
Publisher:
verlag moderne industrie GmbH
Phone: + 49 (0) 61 23/92 38-2 57
Price of annual subscription:
In Germany € 126 (plus € 12, dispatch and VAT = € 148.10)
Abroad € 126 (plus € 24 dispatch & VAT = € 160.94)
Individual sale price € 16 (incl. VAT & plus dispatch)
Circulation control:
Copies per edition
at annual average
(1 July 2014–30 June 2015)
Print run: 16,338
Publishing house:
Postal address:D-86895 Landsberg
Address:
Justus-von-Liebig-Str. 1, D-86899 Landsberg
Phone:
+49 (0) 81 91 / 1 25-0
Fax:
+49 (0) 81 91 / 1 25-4 83
Internet:www.fertigung.de
Copies actually
circulated
at annual average:16,056
Sold copies: 1,419
– Subscribed copies:
273
– Other sales:
1,146
– Single copy sales:
0
Editorial department:
Richard Pergler
Phone: +49 (0) 81 91 / 1 25-6 97
e-mail: richard.pergler@mi-verlag.de
Advertisements:
Helmut Schempp
Phone: +49 (0) 81 91 / 1 25-4 49
e-mail: helmut.schempp@mi-verlag.de
Thomas Seidel
Phone: +49 (0) 81 91 / 1 25-4 12
e-mail: thomas.seidel@mi-verlag.de
Free copies:14,637
Remainder, archive and
specimen copies:
282
2
of these abroad:92
of these abroad:29
2016
Circulation
Analysis
Mediakit
Distribution by target groups
No. of
classification
WZ 2008
Business and industry
Share of total
circulation
%
24
Metal production and
metal working industry
25
Production of metal products
copies
4,266
20.1
3,227
6,166
100–199 employees
20.0
3,211
6,452
200–499 employees
18.8
3,019
500–999 employees
6.6
1,060
1,000 and more employees
6.0
963
Others*
1.9
310
100.0
16,056
38.4
Machine building industry
26, 27
Medical, measurement, control
and regulation technology, optics,
production of equipment for
generating and distributing
power and telecommunications
technology
29.3
Production of parts and accessories for vehicles and automotive
engines, other vehicle construction
4.7
755
Other trades
2.3
366
Others*
1.9
310
100.0
16,056
copies
26.6
28
Distributed circulation
%
1–49 employees
739
7.9
Share of total
circulation
50–99 employees
4.6
40.2
Size of business unit
1,268
Position
Share of total
circulation
%
Corporate executives
14.8
2,376
Factory-, plant- and production planning anagement
75.4
12,102
skilled staff
7.9
1,268
Others*
1.9
310
100.0
16,056
* Non-analysed copies such as trade fairs and conference copies
3
copies
2016
Mediakit
Technical Informations
Advertising Rates List
no. 44
valid from October 1, 2015
1Circulation:
Print run:
Copies actually circulated at annual average: 16,338 copies
16,056 copies
4Deadlines:
see editorial calendar
Publication frequency: nine times a year, incl. 3 special issues
Publication data:
Copy deadline:
2 Magazine format:DIN A4, 210 mm width, 297 mm height
Type area:178 mm width, 257 mm height
4 columns, width 41 mm each
2
3
Printing & binding process
Printing process:
Rotary offset
Binding process:Adhesive binding
Data transfer
regine.russek@mi-verlag.de
Data formats: Data is supplied in pdf format, version 1.3 (PDF/X-1a), created in Acrobat Distiller using version 4.0 or higher and with screen-modulated proof. High-resolution image data of at least 300 dpi, resolution
for 60 screen, color model always CMYK (no RGB or LAB elements). Bitmap
(barcode scans) should have at least 800 dpi. The format is created in
original dimensions plus trim allowance and bleed marks.
Color advertisements: For digitally delivered masters for color advertisements, the customer must provide a color proof with Fogra Medienkeil
Version 2.0 or 3.0 and a proof or measurement protocol (= certificate). If
no proof is provided, the customer forfeits any rights to damage claims
due to color deviations.
Proof specifications: as given in the FOGRA standard With FOGRA Medienkeil
2.0 or 3.0 according to the standard, PSO_LWC_Improved_eci.icc for contents
as a rule paper type 3 FOGRA 45L – according to standard, ISOcoated_v2_eci.
icc for cover as a rule paper type 2 FOGRA 39L – according to standard.
For further information on pdf format pre-settings call the technical
hotline at + 49 (0) 81 91 1 25-3 38
5 Publishing house:
Address:
Justus-von-Liebig-Str. 1
D-86899 Landsberg
Postal address:D-86895 Landsberg
Internet:www.fertigung.de
Advertising
Department:
Helmut Schempp
Phone:
+49 (0) 81 91 / 1 25-4 49
Fax:
+49 (0) 81 91 / 1 25-4 83
e-mail:helmut.schempp@mi-verlag.de
6 Terms of payment:net within 14 days after date of invoice,
2% discount in case of payment prior to due date,
3% discount in case of payment by direct debit
Bank details:Sparkasse Landsberg
bank code number 700 520 60
account number 37754
4
IBAN: DE 02 7005 2060 0000 037754
SWIFT (BIC): BYLADEM1LLD
7
Advertising space dimensions and rates (full coloured):
Formats
1/1 page
width x height in mm
178 x 257
2/3 page
1/2 page
1/3 page
1/4 page
1/8 page
116 x 257 / 178 x 169
86 x 257 / 178 x 126
56 x 257 / 178 x 83
86 x 126 / 178 x 62 / 41 x 257
41 x 126 / 86 x 62 / 178 x 29
12Combinations:
Advertisement combinations with verlag moderne industrie magazines
are possible any time. Combination discount on request.
price in €
5,880.–
4,100.–
3,480.–
2,500.–
1,750.–
1,250.–
13 Bound-in inserts:
Total number
of pages
7.1 Other formats:
Calculation per mm (column 41 mm)
above 300 mm€ 5.52
up to 300 mm€ 6.90
paper
weight
up to
170 g/m2
above
170 g/m2
2 pages
5,460.–
5,730.–
4 pages
8,800.–
9,660.–
Other formats on request.
Delivery: Specimens upon order placement. Circulation up to 24 days
prior to publication.
Untrimmed format: 216 mm width, 306 mm height.
Multi-page bound-in inserts folded to format above.
Cover positions (full coloured):
Inside front cover
€ 6,400.–
Back cover
€ 6,400.–
14Inserts:
(not discountable and only for total circulation)
up to 25 g of weight
each further 25 g of weight
(rates incl. postage price)
max. paper format: 20 x 29 cm
Delivery: Specimens upon order placement.
Circulation up to 10 days prior to publication
8 Surcharges and positioning:
8.1 Colour surcharges:
Each additional on full page
€ 410.–
Each additional on smaller formats € 360.–
9 Section advertisements:
Job offers:
20% discount on regular rate (see paragraph 7)
Job applications:
50% discount on regular rate (see paragraph 7)
€ 4,300.–
€ 2,150.–
15Stick-on advertising media:
In connection with advertisement or bound-in insert € 1,080.–
Plus stick-on costs
– for machine processing € 770.–
– for manual processing € 1,700.–
10 Special advertisements:
Special printings and PDF on request
11Discounts (in case of purchase within one year)
Frequncy discount rate
Quantity discount rate
above 3 ads 3% above 3 pages
10%
above 6 ads 5%
above 6 pages
15%
above 12 ads
10%
above 12 pages
20%
16Delivery address:
pva, Druck und Medien-Dienstleistungen GmbH, Mr. Hans Beitler,
Industriestraße 15, 76829 Landau/Pfalz
(By note: for fertigung, issue ...)
5
2016
Information Sheet
Formats
Mediakit
1/1 page
178 x 257 mm
Junior-Page
126 x 178 mm
bleed
216 x 303 mm
bleed
145 x 203 mm
1/3 page
upright
56 x 257 mm
1/3 page
oblong
178 x 83 mm
bleed
75 x 303 mm
bleed
216 x 106 mm
2/3 page
upright
116 x 257 mm
2/3 page
oblong
178 x 169 mm
1/2 page
upright
86 x 257 mm
1/2 page
oblong
178 x 126 mm
bleed
136 x 303 mm
bleed
216 x 194 mm
bleed
105 x 303 mm
bleed
216 x 149 mm
1/4 page
86 x 126 mm
105 x 149 mm*
1/4 page
upright
41 x 257 mm
60 x 303 mm*
1/8 page
86 x 62 mm
105 x 85 mm* 1/8 page
upright
41 x 126 mm
60 x 149 mm*

1/4 page
oblong
178 x 62 mm
216 x 85 mm*
1/8 page oblong
178 x 29 mm
216 x 52 mm*
*bleed
Bleed formats including 3 mm trim
6
2016
Information Sheet
Special Advertising
Supplement to
advertising rates list no. 43
valid as of 1 October 2014
Mediakit
Online advertising on the specialized verlag moderne industrie and Hüthig portals
Formoredetailedinformation,pleaserefertothespecial“OnlineAdvertising”
10 and 11.
sheet,pages??
Printed excerpts
Gaindoublethebenefitfromyourarticleinournewspapersandmagazines.
Printedexcerptsareanidealsupplementtoyouradvertising–writtenin
objectiveandcompellingjournalisticstyle.Sendareprintofyourarticleto
customers,distributeitattradefairsorthroughyourfieldstaff.
Süddeutscher Verlag Veranstaltungen GmbH
SüddeutscherVerlagVeranstaltungenGmbH(SVV)bringsfourstrongbrands
offeringtop-classconferencesandeventstogetherunderoneroof:managementinformationcenter,managerakademie,SZBusinessGolfCupand
SZ-Events.Morethan100conferences,eventsandsportsfixturesbenefitfrom
theproximitytoandcooperationwiththemediaofSüddeutscherVerlag,
includingalargenumberofprofessionalinformationresourcesand,ofcourse,
Süddeutsche Zeitungitself.Furthermore,SVVplansandorganizesadiverse
rangeofeventsasaservicetoitscustomers.Formoreinformationpleasevisit
ourwebsiteatwww.sv-veranstaltungen.de.
Special advertising types
Discover and use one of the many creative
ad specials for your product.
Cover folder
Our ad specials are:
• Adcover
• Advertisementseries
• Closedadvertisement
• Coverfolder
• Fullsupplement
• Gatefolder
• Gatefoldersupplement
• Half-pagesupplement
• Layeredsupplement
• Partialsupplement
• Postcardsupplement
• Postersupplement
• Single-pagesupplement
• Sleeve
• Specialcolours
• Stick-insupplement
Ad cover:
Ad cover
Sleeve
his4-pagesheetiswrappedaroundthenormalmagazinecover.
T
Onlypossibleinconjunctionwithstaplebinding.
Cover folder: T hemagazineisplacedinafolderthatenvelopshalfthecover
(if staple bound), or a simple flap is attached to the cover
(if adhesive bound).
Sleeve:
Further information on all of our ad specials is available from your sales team.
7
Asleeveisaprintedstripofpaperwhichiswrappedaroundthe
magazine/newspaperandsealedattheback.
2016
Editorial
Calendar
Mediakit
Subject
Month/
Issue
Closing Day
Publication Day
Trade Fair/
Conventions
Special Issue
"fertigung extra*"
Jan./Feb.
March
April
May
June
1–2/16
3/16
4/16
5/16
6/16
21.01.
15.02.
16.02.
10.03.
24.03.
18.04.
22.04.
17.05.
31.05.
23.06.
Metav
GrindTec
Control
Grinding
July/August September Oct./November December
7–8/16
9/16
10–11/16
12/16
14.07.
08.08.
11.08.
05.09.
18.10.
10.11.
17.11.
12.12.
AMB
Workpiece
clamping
Werkzeuge
1/16
D+A+CH*
21th Internat.
Supplement
Innovation
Guide**
(DIN A5)
Werkzeuge
2/16
Permanent
headings
Technologies
Industry
report
Turning
●
●
●
●
●
●
Milling
●
●
●
●
●
●
Drilling
●
●
●
●
●
Grinding
●
●
●
●
Sawing
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
●
Machine centers
●
HSC/HPC
●
Tool systems
●
Machinery + plant Dry processing
engineering
Clamping tools
Surface technology
Micro-engineering Generative Processes
+ components
Waterjet cutting
●
Innovations +
trends
●
●
●
●
●
●
●
●
●
EDM
Putting machinery
through its paces
(fertigung tests
production
equipment and
machinery)
●
●
GrindTec S P E C I A L
Engines + vehicle
construction
●
Controlling
●
Driving
●
Measurement
●
●
●
Tool
manufacturers:
Revenues
ranking
list for
Germany
2015
●
●
●
●
●
●
●
●
●
●
●
●
Quality management
●
●
●
●
●
●
CAD/CAM
●
●
●
FDC/MDS
●
●
●
Tool
market
2017
●
●
●
●
●
●
●
●
●
●
ERP/PPS
●
Cooling lubricants
●
Disposal systems
●
●
●
Cleaning
●
●
●
●
●
●
Handling
●
●
●
●
●
●
Maintenance
●
Turning
Medical technology/microprocessing
Tool
measurement
Micro-cutters
Tool pre-setting device
●
●
●
Specials
Processing
of
large pieces
Market survey
Large
Tool grinding
machining
machines
centers
Complete
processing
Grinding
Clamping
technology
Tool management
Engines and
automotive
construction
Zero-point
clamping system
Tool store
machines
Gear cutters
*D+A+CH = 21st international supplement; Product review for AMB; total circulation 42,000 copies (see inside cover)
**Innovation guide: Supplements in fertigung 9/16 and werkzeug&formenbau 4/16; total circulation 28,000 copies; DIN A5 = 1/2 DIN A4,
i.e. possible formats: A4 junior page or 1/2 A4 landscape.
Trade fairs/exhibitions (in Germany)
Trade fairs/exhibitions (abroad)
Nortec, Hamburg
Jan. 26 to 29
Imtex, Bangalore/India
Jan. 21 to 26
Metav, Düsseldorf
Feb. 23 to 27
MACH, Birmingham/UK
Apr. 11 to 15
GrindTec, Augsburg
Mar. 16 to 19
May 23 to 27
Hannover Messe,
Hanover
Apr. 25 to 29
Metalloobrabotka,
Moscow/Russia
Control, Stuttgart
Apr. 26 to 29
parts2clean, Stuttgart
May 31 to Jun. 2
Automatica, Munich
Jun. 21 to 24
AMB, Stuttgart
Sep. 13 to 17
Motek, Stuttgart
EuroBlech, Hanover
Euromold, Düsseldorf
Biemh, Bilbao/Spain
May 30 to Jun. 4
IMTS, Chicago/USA
Sep. 12 to 17
MSV, Brünn/Czech Republic
Sep. 12 to 16
BI-MU, Milan/Italy
Sep. 2016
Oct. 10 to 13
Prodex, Basel/Switzerland
Nov. 15 to 18
Oct. 25 to 29
Jimtof, Tokyo/Japan
Nov. 17 to 22
Dec. 6 to 9
Contact Editorial office:
Richard Pergler (Main editorial office)
Phone: +49 (0) 81 91/ 125-6 97
Fax: 0 81 91/ 125-483
e-Mail: richard.pergler@mi-verlag.de
Jürgen Gutmayr (Responsible)
Phone: +49 (0) 81 91/ 125-5 45
e-Mail: juergen.gutmayr@mi-verlag.de
Martin Droysen
Phone: +49 (0) 81 91/ 125-343
e-Mail: martin.droysen@mi-verlag.de
Melanie Fritsch
Phone: +49 (0) 81 91/ 125-170
e-Mail: melanie.fritsch@mi-verlag.de
Contact advertising:
Helmut Schempp (Management)
Phone: +49 (0) 81 91/ 125-4 49
Fax: +49 (0) 81 91/ 125-4 83
e-Mail: helmut.schempp@mi-verlag.de
8/9
Thomas Seidel
Phone: +49 (0) 81 91/ 125-4 12
e-Mail: thomas.seidel@mi-verlag.de
2016
Website
Mediakit
Profile and prices
1 Web address:
www.fertigung.de
2Brief overview:Internet presence of B2B communication for decision-makers and users
from the metal processing sectors. News updated daily, product and company database, market overviews, background reports.
Leaderboard oder Superbanner
1
Wallpaper
(Skyscraper +
Leaderboard)
3 Target group: Decision-makers and users from the metal processing sectors.
4 Publisher: verlag moderne industrie GmbH
Skyscraper
Editorial contact partner: Richard Pergler (CR)Veronika Seethaler
Tel.: 0 81 91/125-697Tel.: 0 81 91/125-485
richard.pergler@mi-verlag.deveronika.seethaler@mi-verlag.de
Online advertising: Helmut SchemppThomas Seidel
Tel.: 0 81 91/125-449Tel.: 0 81 91/125-412
helmut.schempp@mi-verlag.dethomas.seidel@mi-verlag.de
Fullsizebanner
oder
or Content Ad
5 Visits per month: Page impressions (adjusted, non-search-engine access)
10,670
monthly average 1-6/2015
Fullsizebanner (=Headbanner)
Prices and forms of advertising
Banners
Fullsize-Banner
Super-Banner
Format in pixels
Price per week
468 x 60
€ 220,–
Microsite special form
of advertising
728 x 60 bis 90
€ 420,–
Duration:
Skyscraper
120 bis 160 x 600
€ 390,–
Wallpaper
Skyscraper + Leaderboard
€ 780,–
Rectangle
260 x 90
€ 220,–
Positioning: Microsite,
information on
the homepage
Content-Ad
300 x 250
€ 420,–
1 month
Price:
€ 1,050
10
Content Ad
oder Rectangle
2016
Mediakit
Newsletter
Profile + prices
Super-Banner
Content Ad
or Rectangle
oder
Newsletter
Advertising in the newsletter is direct marketing par
excellence. This attractively priced and fast form of
advertising enables a large number of recipients to
be directly addressed. Your advertising message is
conveyed in a target-group-specific way.
The integration of your links into the newsletter
enables recipients to contact you directly. Your
advert attracts great attention as the newsletter is
only sent to readers who have explicitly requested it
– a flexible and click-intensive form of advertising.
Cross-media package
Attractively priced packages made up of print and
online advertising specifically tailored to your personal marketing objective. The cross-media packages consist of, for example, print adverts, partner
links, microsites, banner and newsletter advertising.
Your own combinations are of course also available.
Please contact your media consultant.
Special form of advertising: Stand-alone newsletter
We send your individual company newsletter to the
newsletter recipients of “fertigung”. Prices on request.
Fullsizebanner
11
1
Form of
advertising
Format in pixels
Price per
week
Content Ad
GIF 300 x 250
€ 490,–
Fullsize-Banner
oder Textanzeige
GIF 468 x 60
€ 410,–
Super-Banner
GIF 650 x 80
€ 540,–
Supply of data:
At least one week before start of activation by
e-mail to regine.russek@mi-verlag.de
Banner website
Format: (animated) GIF format, JPG, Flash,
HTML, DHTML banner
Color scheme: RGB
Maximum file size: around 40 KB
Further information: please always produce and
supply static advertising material as a JPG when
supplying an animated advert. Please embed a
clickTAG variable in Flash when supplying a Flash
banner.
Banner newsletter
Format: GIF format, JPG, HTML banner
Color scheme: RGB
Maximum file size: around 40 KB
2016
Mediakit
mi-digitalservices
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mi digitalservices is part of the verlag moderne industrie - with leading, specialist magazines, conferences and websites for industry - one of Germany’s
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Range of services
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Online marketing
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optimization (SEO)
• Search engine marketing
(SEM/SEA)
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Modules and conditions - content marketing on the vmi network, SEO and SEM
Content marketing / native advertising
• Using target-group-relevant content in our
media network to acquire new customers and
ensure improved visibility in search engines – it
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Costs
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Search engine marketing
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• Planning, keyword definition, SEO strategy
• On-site implementation specifications
• Off-site implementation/link-building via the
website of mi verlag
• Monitoring, tracking and monthly SEO report
• Joint definition of keyword list
• Set-up of the campaign with advertisements
and keywords
• Analysis of the SEM strategy of competitors
• Ongoing checks on advertisement and keyword
performance and bids
• Continual optimization and development of
the account
• Monthly AdWords report
Costs
Costs
• from € 1,500/month plus VAT
• Minimum duration: 6 months
• from € 1,200/month plus VAT
• With your exclusive product and company
information (including images and videos
on the IVW-certified mi-websites and their
newsletters under the same name)
• Thematic partnerships
• Section sponsorship
• Newsletter campaigns
• Additional modules: Consulting/implementation support or direct implementation of SEO
measures. Permanent SEO monitoring of up to
3 competition domains. Continuous keyword and content optimization. Stand-alone
newsletter, whitepapers, product of the week,
web video, business directory, online customer
survey.
• Permanent optimization and coaching from the
7th month
Further information can be found at:
www.midigitalservices.de
Contact: mi-digitalservices
Andreas Stegmann
Tel.: +49 81 91/125-458
Fax: +49 89/21 83-96 04 18
E-mail:
andreas.stegmann@mi-verlag.de
12/13
• Campaign management from € 1,200/month
(per campaign/account/language) plus Google
media volumes plus VAT.
• Account take-over or set-up/media planning
is provided individually based on cost
• Additional modules: Landing page analysis,
conversion optimization, landing page creation.
t
Try oru
ou !
rk
netwo
2016
Mediakit
Address rental
Customer acquisition with
top decision-maker addresses
Boost your sales success and tap new revenue potential with the targeted
and customized addressing of over 500,000 decision-makers. Our exclusive
database is the ideal platform for target-group-specific address selection:
• Extremely up-to-date address list thanks to regular dispatch of magazines
by us as a publisher
• Exclusive decision-maker contacts thanks to continual telephone
improvement of address database
• Personalized addressing of decision-makers at 1st and 2nd management
levels and specialists
• Flexible use of addresses: One-off, multiple or yearly usage
• Billing based on net usage amount: Comparison with your database
Advantages of postal mailings
•
•
•
•
•
•
Optional full service – We take care of EVERYTHING!
Measurable feedback
Ideal advertising medium for acquiring new customers
Wide-ranging and flexible design options for the mailing content
Attention-grabbing through personalization within the advertising message
Ideal for integration into a cross-media advertising campaign
Temporal flexibility for the date of dispatch
Address comparison
We compare the rented addresses to your existing
customer database.
Production
We take over the printing of the advertising, no
matter whether standard or special formats.
What our customers say
Print marketers
“We regularly use the decision-maker addresses from verlag moderne
industrie to attract new trade fair visitors through mailings as we are able to
precisely filter our core target group using the many selection options. The response to the mailings has significantly exceeded our expectations to date.”
Waltraud Speicher, CEO of Meorga GmbH
We take on the packing of the advertising material,
optimize postage and are responsible for dispatching
the mailing.
Creation
General conditions
In close cooperation with you, we develop the advertising concept and take on the design and realization
of the advertising material.
• Addresses are approved for rental for postal mailings, it is however not possible to purchase the addresses.
• Only the party reacting to the mailing is passed over into the ownership of
the advertising party.
• The addresses themselves are not directly handed over to the advertising
party.
The further processing has to be carried out by a third party (print marketers
or data processors).
Extensive selection options
• Sector and related sectors
• Decision-makers by position and function
• Readers of single or several specialist magazines
• Number of employees
• Region (post code/Nielsen)
• National and international
Test now free-of-charge
A test with small numbers of addresses is available at any
time to ensure greater planning certainty for your mailing
campaign.
We inform you of the potential of your desired target group
free-of-charge and without obligation.
Advice
We advise you on the selection of the target groups,
determine the potential of your desired target group
in a completely non-binding and free-of-charge service, and if requested produce an offer for full-service
solutions.
Address list rental
Single usage
Usage twice
(price per usage) (price per usage)
Database flat rate
Company address
+ 1 contact partner
(price per usage)
Minimum order value
Minimum order
Usage three times
(price per usage)
Yearly rental
(flat rate)
€ 180
€ 0.195
€ 0.185
€ 0.179
€ 0.90
€ 490 (incl. database/selection flat-rate)
70% of addresses supplied (with address comparison)
Simply get in touch with me:
Helmut Schempp
Tel.: +49 (0) 8191 125-449
Fax: +49 (0) 8191 125-483
E-Mail:
helmut.schempp@mi-verlag.de
14/15
The use of our
addresses is
constantly
monitored to
prevent misuse.
General Terms and Conditions for Advertisements, Supplements, Digital and Online Advertising
3. If an order is extended, the customer shall be entitled to a retroactive discount provided that the basic order was originally eligible for a discount.
Said entitlement shall lapse if not claimed within one month of expiry of the advertisement year. If an order fails to reach the forecast order volume,
the excess discount granted shall be subsequently invoiced to the customer.
4. Unless otherwise agreed, following receipt of the invoice orders shall be paid for within the period specified in the price list. The so-called prenotification deadline after the SEPA Core Direct Debit has been shortened to four days. In the event of payment default, dunning and collection
expenses shall be charged to the customer. In the event of payment default, the publisher shall be authorized to defer delivery on a current contract
until payment is made, as well as require advance payment. In case of reasonable doubt concerning the customer's ability to pay, the publisher shall
be authorized, including during the term of an overall contract, to deviate from an originally agreed due date of payment and to make the publication of further advertising material dependent on advance payment and the settlement of outstanding invoiced amounts. Erroneous invoices may
be corrected by the publisher within six months of issue.
5. All prices exclude statutory VAT on the day the invoice is issued.
6. For orders from abroad which are not subject to VAT, the invoice shall be issued without VAT. The publisher is entitled to charge VAT retroactively
should the tax authorities confirm that the advertising order is subject to taxation.
7. In the event of a decrease in circulation, if the customer has concluded a contract for multiple advertising materials it shall be entitled to a discount if, as an overall average for the advertisement year which commences with the first placement, circulation falls short of the average circulation quoted in the price list or elsewhere, or – if no circulation is specified – falls short of the average circulation sold (if sales figures are not available,
then the average actual circulation) in the previous calendar year. A decrease in circulation shall only constitute a defect entitling the customer to
a discount if a specified circulation was underachieved by at least 20%.
Any other entitlement to price reductions on contracts is excluded if the publisher has notified the customer of the reduction in circulation in such
timely manner that the customer was able to withdraw from the contract prior to publication of the advertising material. Said entitlements to price
reductions for customers who are business persons lapse 12 months after publication of the advertising material.
§1 Validity, Exclusivity
1. For the acceptance and publication of all advertising orders and follow-up orders these General Terms and Conditions are exclusively applicable,
together with the publisher's price list valid at the time the contract is concluded, whose provisions constitute an integral element of the contract.
The validity of any General Terms and Conditions of the customer is excluded to the extent that they do not conform with these General Terms and
Conditions.
2. These General Terms and Conditions apply mutatis mutandis to orders for supplements. Supplements shall only be accepted by the publisher
following submission of a sample and checking by the publisher.
§ 2 Offer, Conclusion of Contract
1. Conclusion in the meaning of the General Terms and Conditions set out below is a contract on the publication of one or more advertisements,
third-party supplements or other advertising media of an advertiser or other commercial inserts in printed form for the purposes of distribution.
2. Orders for advertising material may be placed in person, by telephone, in writing, by fax, by e-mail or via the internet. The publisher is not liable
for transmission errors.
3. A contract shall not be deemed to exist until the publisher issues an order confirmation in writing. The price list valid at the time the order is
placed shall apply.
4. At the publisher's due discretion it shall be authorized to decline orders and individual releases of advertisements that occur under an overall
conclusion of contract. This applies in particular if their contents violate laws or official provisions, or were considered objectionable by the German
Press or Advertising Council in a complaints procedure, or if their publication is deemed unacceptable to the publisher due to their content, origin
or technical format or, due to their format or presentation, would lead the reader to believe that they constitute editorial content, or if they contain
advertisements by third parties. The publisher shall make its refusal known immediately upon acquiring knowledge of the relevant contents.
§ 3 Contract Implementation
1. Orders must be completed within one year of conclusion of contract, commencing with the first placement (publication) of the advertising
material.
2. The customer shall supply the publisher in good time with all content, information, data, files and other materials ("copy") that are necessary for
the advertising material, and these shall be complete, free of errors and viruses and shall conform to the contractual agreements. If copy is transmitted digitally to the publisher (e.g. by CD-ROM or e-mail) it must be exclusively sent in locked files, i.e. in files in which the publisher is unable to alter
the contents. The publisher shall assume no liability for the faulty publication of advertising material which has been sent in open files (e.g. in files
saved in Corel Draw, QuarkXPress, Freehand). Files which belong together must be sent or saved in a common directory (folder). In the event that
the customer digitally transmits print copy for color advertisements, the customer shall, at the same time, supply a color proof and proof protocol
or measurement protocol. Should the customer fail to comply with this stipulation it shall not be entitled to compensation in respect of any color
variations which may occur. The customer warrants that all files supplied are free of computer viruses. The publisher shall retain the right to delete
files containing computer viruses. No claims on the part of the customer shall derive from such action. The publisher also reserves the right to claim
damages if the computer viruses cause further damage at the publisher. The publisher shall immediately demand replacement of clearly unsuitable
or damaged copy. Copy shall only be returned to the customer if specifically requested. Failing this, it shall become the property of the publisher.
The obligation to store all documents which are sent expires three months after publication of the respective order.
3. Costs for the production of ordered copy, films or drawings shall be borne by the customer, which shall also bear all costs for changes to originally agreed versions requested by the customer or for which the customer is responsible.
4. Proofs shall only be supplied upon express request. The customer shall bear the responsibility for the correctness of the returned proof. In
the event that the proof is not returned to the publisher on time, the customer shall be deemed to have authorized the advertising material.
5. Upon request the publisher shall furnish an advice of the advertising material together with the invoice. In the event that such an advice can no
longer be obtained, the publisher shall instead send confirmation that the advertising material has been published and distributed.
6. The design and labeling of advertorial styled advertising material must be agreed with the publisher in a timely manner prior to publication.
Text-style advertisements must be distinguishable from the magazine text by their typeface. The publisher shall be entitled to clearly label advertising materials as advertisements if they are not recognizable as such.
7. Replies sent to box number advertisements are kept up to four weeks following publication of the relevant advertisement and are sent to the
customer by regular mail (even if the said replies have been sent by express or registered mail). Notwithstanding this, the publisher assumes no
responsibility for the safekeeping and timely forwarding of the offers.
8. The advertising deadlines and publication dates stated in the price list are non-binding for the publisher. The publisher is entitled to adjust them
at short notice to suit the production run.
9. Orders may only be canceled in good time, no later than the advertising deadline, and in writing, by fax or by e-mail. Customers must pay for
advertisements which have already gone to press. Otherwise, the publisher may demand reimbursement for any costs incurred until the cancellation notification, in accordance with statutory regulations.
10. The customer is responsible for the content and the legal permissibility of the advertising material. The customer indemnifies the publisher from
any claims of third parties stemming from the publication of the advertising material, including reasonable costs for legal defense. The publisher
is not obliged to verify whether advertising material affects the rights of third parties. In the event that the publisher e.g. becomes obliged by a
court ruling to print a correction or revision due to the released advertising material, the customer shall effect payment for said publication as per
the currently valid price list.
11. Advertising agencies are obliged, in their offers, contracts and invoices to those running the advertisements, to adhere to the price list of the
publisher. The commission paid by the publisher is calculated based on the net charge to the customer, i.e. following deduction of any discounts,
bonuses and discounts due to defects. A commission shall only apply to orders from third parties. The commission is only paid to advertising agencies recognized by the publisher and provided that the order is placed directly by the advertising agency, and that the said advertising agency is
responsible for furnishing the finished and ready-for-press printing copy and has registered its business as an advertising agency. The publisher is
entitled to refuse orders from advertising agencies if there are doubts as to the professional practice of the agency or its creditworthiness. Orders
by advertising agencies shall be made in their name and at their own expense. To the extent that advertising agencies place orders, in the event of
doubt the contract shall be concluded with the advertising agency. If an advertiser is to be the customer, this must be agreed separately and with
the name of the advertiser explicitly stated. The publisher is entitled to require the advertising agency to produce proof of its mandate.
§ 5 Warranty for Defects
1. No warranty is made for inclusion of advertising material in certain issues or editions, or in certain positions.
2. In the event the customer fails to follow the recommendations of the publisher regarding the creation and provision of copy, the customer shall
have no claims in respect of faulty publication. This shall also apply in the event that the customer fails to observe the other provisions of these
General Terms and Conditions or the price list.
3. Complaints must be lodged by the customer in respect of obvious defects not later than two weeks following receipt of invoice. For non-obvious
defects, the customer must issue a complaint not later than six months after publication. In the event the advertising material has been reproduced
with defects – despite prompt delivery of error-free copy and complaint in good time – the customer may demand a substitute placement appearance of the material without defects (subsequent fulfillment), however only to the extent that the purpose of the advertising material was
adversely affected. Claims for subsequent fulfillment are excluded if they subject the publisher to unreasonable expenses. In the event the publisher is given a reasonable time limit and allows it to expire, or refuses to perform subsequent fulfillment, or if the customer cannot reasonably be
expected to accept subsequent fulfillment or said fulfillment is unsuccessful, the customer shall have the right to withdraw from the contract or
bring a claim for a price reduction, to the extent that the purpose of the advertising material has been adversely affected. Withdrawal for minor
defects is excluded. Warranty claims from business persons shall lapse 12 months after publication of the advertising material.
4. In the event that defects in the copy are not immediately apparent but become apparent during processing, the customer shall bear the additional associated costs or losses incurred during production. In the event that defects in the copy are not obvious, the customer shall have no claims
in respect of inadequate publication. The same shall apply to errors in repeated placements of advertising material if the customer fails to draw
attention to said errors in good time prior to publication of the next placement.
5. The publisher accepts no responsibility for the accuracy of the quantity or quality of the material supplied by the customer (bound inserts, supplements etc.).
§ 6 Liability, Force Majeure
1. Claims for damages by the customer against the publisher are excluded, irrespective of the legal grounds, in particular claims arising from
delays, breach of contractual obligations, violation of the industrial property rights of third parties and tortious actions. This liability exclusion
shall not apply in the event of intent or gross negligence on the part of the publisher, its representatives and vicarious agents, or in the event
of ordinary negligence which leads to the breach of a contractual obligation which is material to the fulfillment of the contractual purpose, or
in the event that the claims for damages arise from a warranty of quality. In the event the publisher is liable on the merits, the claim for damages is limited to the foreseeable losses. This liability exclusion shall not apply in the event said damages were caused by intent or gross
negligence by the publisher, its representatives and vicarious agents, or if claims for damages are based on the Product Liability Act, or arise
in connection with injury to life, limb or health. To the extent that the publisher's liability is excluded, this shall also apply to the personal
liability of its employees, representatives, bodies and vicarious agents. All claims for damages against the publisher expire 12 months after the
point in time at which the customer became aware or should have become aware of the circumstances substantiating the claim.
2. In the event of force majeure and industrial dispute actions which are not the fault of the publisher, the publisher is freed from the obligation to
fulfill the order. No claims for damages shall arise from this.
§ 7 Concession of Rights
The customer warrants that it holds all rights necessary for the placement, publication and distribution of the advertising material. The customer
shall grant the publisher the necessary copyright, usage and performance protection rights and other rights which permit the use of the advertising
material for its intended purpose in the relevant advertising media, in particular the rights necessary for duplication, distribution, transmission,
dispatch, processing, presentation in the public domain, storage in a database, retrieval from a database and provision for download, in terms of
time, space and content and to the extent necessary for the execution of the contract. The aforementioned rights are in all cases granted without
geographical restriction and confer authorization for placement by all known technical methods and in all known forms of advertising media.
§ 8 Storage of Customer Data
Within the scope of business relations, the publisher stores customer data with the help of electronic data processing in accordance with the
statutory provisions of the Federal Data Protection Act. The publisher shall be entitled to forward gross advertising sales and comparable relevant
data of the customer at product level for publication purposes to companies whose business is the collection and evaluation of such information.
This data will be aggregated there and communicated to the market in anonymized format.
§ 4 Prices, Conditions of Payment, Discounts
1. The price for the publication of advertising material is based on the price list valid at the time the order is placed. The publisher may apply prices
which differ from those in the price list for advertorial styled advertising material, supplements, special publications and collections, as well as for
advertising material ordered following the expiration of advertising deadlines. Price changes in respect of orders already placed may be applied to
companies if the publisher has notified them thereof at least one month prior to publication of the advertising material. In the event of a price
increase, the customer shall have the right to withdraw from the contract. The right of withdrawal must be exercised in written form within 14 days
of receipt of notification of any price increase.
2. The discounts specified in the price list are granted solely to the customer and only for the advertising material placed over the course of one year
("advertisement year"). Frequency discounts are only valid within an advertisement year. Unless otherwise agreed, the term commences with the
placement of the first advertising material.
§ 9 Place of Performance, Place of Jurisdiction
The law of the Federal Republic of Germany applies, excluding the UN Convention on Contracts for the International Sale of Goods and excluding
conflict of laws. The place of performance is the publisher’s registered office. The place of jurisdiction for lawsuits against merchants, legal persons
under public law or special funds under public law shall be the publisher’s registered office.
Status as at: July 2015
16
2016
www.fertigung.de
Mediakit
Richard Pergler
Editor in Chief
Phone: +49 (0) 81 91 / 1 25-6 97
e-mail: richard.pergler@mi-verlag.de
Jürgen Gutmayr
Editor (resp.)
Phone: +49 (0) 81 91/1 25-5 45
e-mail: juergen.gutmayr@mi-verlag.de
Veronika Seethaler
Assistant
Phone: +49 (0) 81 91 / 1 25-4 85
e-mail: veronika.seethaler@mi-verlag.de
Helmut Schempp
Advertising Sales
Phone: +49 (0) 81 91/1 25-4 49
e-mail: helmut.schempp@mi-verlag.de
Eine Sonderausgabe von
Martin Droysen
Melanie Fritsch
Phone: +49 (0) 81 91 / 125-3 43
e-mail: martin.droysen@mi-verlag.de
Phone: +49 (0) 81 91 / 125-1 70
e-mail: melanie.fritsch@mi-verlag.de
Editor
Thomas Seidel
Advertising Sales
Phone: +49 (0) 81 91/1 25-4 12
e-mail: thomas.seidel@mi-verlag.de
Editor
Regine Russek
Advertising Administration
Phone: +49 (0) 81 91/ 1 25-3 38
e-mail: regine.russek@mi-verlag.de

Print + Online - verlag moderne industrie

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