Ringier Axel Springer Serbia 2014

Transcription

Sustainability
Report 2014
Ringier Axel Springer Serbia
�� INTRO
Contents
INTRO



Foreword by General Manager�� 7
Company anvd Group structure�� 9
What is a sustainability report?�� 10
GRI content index




Strategy and Analysis��15
Organizational Profile��16
Report Parameters��20
Governance, Commitments
and Engagement��22
Employees


Management Approach��27
Details and references
for the reporting period 2011 + 2012��29
Society



Human Rights�� 33
Society��37
Product Responsibility��42
Environment


Environmental Indicators��49
Economy



Management Approach��59
Aspects ��62
5
Sustainability Report RAS 2014
Foreword by General Manager
No. 1 in the modern age of digital journalism
At Ringier Axel Springer we strive to live our vision “TO BE THE LEADING DIGITAL
MEDIA COMPANY “. That inspires us to deliver innovative products while we firmly
stick to our essence - to ensure excellence in journalism and to provide the bestcontent to our readers.
Our industry is transforming rapidly, habits of our customers to consume information and to be entertained are changing. Success of our business highly depends
on our ability to look ahead and to develop and implement visionary ideas. Our
strengths are our brands which we manage in anentrepreneurial way. While we
focus on our strong core brands, we accelerate digital transformation and driveinnovations.
Building on ou rrelations with our key stakeholders helps us to reflect on our priorities in corporate responsibility while assesing opportunities to improve even more
our efforts. We use the collected data in this context also toassesspotential risks
related toour workforce, our economical performanceand our impact on theenvironment.
Our commitment to good corporate governance and engagement towards society
is based on the principles of our company and the company values, which we
stand for in our everyday work. They include integrity and responsibility – toward
our employees, our readers, our business partners, our shareholders, public persons or institutions, as well as the public in general. Based on our Code of Conduct,
we apply ethical standards to all our publishing and newspaper activities, to our
contacts with business partners and competitors as well as to our relations with
our employees.
Promoting and training young journalists is a major part of our social commitment.
Journalism is much faster today, there is a much bigger competition, technology
has progressed. It is a profession which requires great responsibility and therefore
good training. Considering all thiswe establishedthe “Blic school of journalism” with
a clear aim - to improve professional knowledge of our young colleagues, both
their journalistic skills and the use of technology, to help them gain self-esteem
and become acquainted with the quintessence of the independent and investigative.Because daily Blic is pivot of independent journalism and the guiding idea of
a wider moral and ethical issues in journalism our intention is to continue in same
direction: dedicated and constantly working to achieve and improve corporate values.
Supporting the community in which our companyoperates isimportant for us. The
Management of Ringier Axel Springer Serbia and the Blic editors are aware of
the power of media and the responsibility that comes with it. Because of that, the
company establishedthe “Blic Foundation”in order to provide help for the most
vulnerable peoplein Serbia- childrenfrom sociallydisadvantaged families.Humanitarian initiatives such as“Heart for children” or “HELP”, the Blic foundation raised
more than 800,000 euros from 20?? Until today. So farBlic foundation managed:
• to ensure better living conditions for more than 400 children throughout Serbia
by providing furniture, household appliances, firewood, adaptation of old houses. Also, Foundation has bought houses for 25 practically homeless families
until now.
• to renovate and equip only pediatric clinical department of Ophthalmology in
Serbia
• to renew dairy cuisine at the “Institute for Mother and Child”
• to renew and equip with hospital furniture the neurology department in Valjevo
hospital
• to renovate and equip 10 houses after the disastrous floods in May 2014.
This sustainability report contains information on the initiatives and the engagement of Ringier Axel Springer Serbia during 2013 and 2014. I want to thank you
for your interest in our company and I wish you pleasant reading.
Jelena Drakulić Petrović
General Manager
7
INTRO��
88
HU
Company and Group structure
Ringier Axel Springer Media AG, to which Ringier Axel Springer Serbia
belongs to, is a leading integrated multimedia company in Central and
Eastern Europe. The company was established on 1 July 2010 as a joint
venture between Swiss Ringier AG and German Axel Springer SE
Today, Ringier Axel Springer Media AG manages an extensive portfolio
of more than 160 digital and print offerings in the expanding markets of
Poland, Slovakia, Serbia and Hungary. Based on brands such as FAKT,
NOVÝ ČAS, BLIC and BLIKK, Ringier Axel Springer Media AG is the market
leader in tabloid publications, one of the largest magazine publishers in
the region and owner of the most visited internet sites.
Ringier Axel Springer Media has its headquarters at Kreuzstrasse 26,
8008 Zurich, Switzerland and has approximately 2700 employees.
Ringier Axel Springer Serbia was founded in 2010 and encompasses
successfully established multimedia brand families such as Blic, 24 Sata,
ALO!, Blic žena, Blic Puls, NIN and Auto Bild. As a leading media company
Ringier Axel Springer Serbia aims to further expand on this position and
establish itself as the LEADING DIGITAL AND MEDIA COMPANY in Serbia.
9
INTRO��
10
10
What is expected
of our company?
What is a
Sustainability Report?
As an independent and leading media
company in Serbia we take our responsibility towards our users, readers, advertising and print customers, employees,
shareholders or environmental organizations that deal with sustainability issues in
our industry our interest groups.
A continuous dialog with stakeholders as
well as stakeholder surveys at the same
time allows an assessment of the general
social interest.
This is why we issue a sustainability report
- to support their expectations, to communicate clearly and openly and to share
ideas.
Sustainability reporting is the practice of measuring, disclosing, and being accountable to internal and
external stakeholders for organizational performance towards the goal of sustainable development.
‘Sustainability reporting’ is a broad term considered synonymous with others used to describe reporting on economic, environmental, and social impacts (e.g., triple bottom line, corporate responsibility
reporting, etc.). A sustainability report should provide a balanced and reasonable representation of the
sustainability performance of an organization – including both positive and negative contributions. Sustainability reports based on the GRI Reporting Framework disclose outcomes and results that occurred
within the reporting period in the context of the organization’s commitments, strategy, and management
approach.
This Sustainability Report corresponds to the complete Disclosure of Indicators of the Global Reporting Initiative (GRI G3.1). In addition, all GRI indicators from the “Media Sector Supplement” (MSS) are taken into account.The report was checked by the GRI in Amsterdam.
The Global Reporting Initiative (GRI) sees itself as an ongoing international dialogue which, through
the definition of performance indicators, includes a large number of stakeholders. The GRI operates
worldwide with the active participation of companies, universities, governmental organizations, as well
as non-governmental organizations from the fields of labor, social affairs, human rights and the environment. The objectives of reporting according to GRI are transparency, standardization and comparability.
The approximately 180 indicators from the fields of “societal-social performance”, “environmental performance”, “economic performance” and “product responsibility” were
extended in 2011 to include around 30 indicators related to the media industry. The GRI
Content Index checklist contains 534 individual questions.
�� INTRO
4
principles
apply to GRI
Sustainability
Reports
Materiality:
there is an emphasis on information that reflects the
organization’s significant economic, environmental,
and social impacts, or that would substantively influence the assessments and decisions of stakeholders.
Stakeholder Inclusiveness:
the reporting organization should identify itsstakeholders and explain in the report how it has responded to
their reasonable expectations and interests.
11
Completeness:
Sustainability Context:
essential topics should be adequately covered
to permit an assessment of economic, environmental, and social performance.
the report should present the organization’s performance in the wider context of sustainable development.
INTRO��
8
principles
regarding Media
Sector Supplement
12
12
Media organizations hold a
powerful position in society
through the impact and influence
of their content. It is therefore
essential that they are responsible,
transparent and accountable.
�� INTRO
Media’s key roles
in society
Freedom of Expression :
Freedom of expression is a fundamental element of the Universal
Declaration of Human Rights. Independent and pluralistic media
outlets, from news to entertainment, are crucial to the exercise of
freedom of expression because they provide the public platform
through which this right is effectively exercised.
Cultural expressions and social inclusion
Through entertainment and news, media organizations offer a means by which global
and local societies learn a sense of community and inter-cultural dialogues which shape
the understanding of values, customs and tradition.
Information and education
Engagement
Media organizations can help to ensure that citizens
areequipped with the tools and knowledge necessary tomake
informed choices and enhance their participationin decision
making on issues that affect their lives.
Media organizations are able to engage directly with
audiences and offer multiple platforms for comment,
participation, content creation and interaction
Pluralism and diversity
Raising awareness on sustainability
By reflecting and fostering pluralism and diversityin
society, media organizations are able to facilitate
understanding, debate and social cohesion.
Media organizations have the capacity to inform, create
debate and engagement around key sustainability issues
such as pressing environmental matters, human rights,
economic and social justice, and wellbeing
Watchdog
News media organizations offer an independent means
to hold those with power to account by promoting
transparency in public life and public scrutiny through
exposing corruption, maladministration and corporate
wrongdoing.
Media’s brainprint
‘Brainprint’ is the impact and influence media organization has on
society through its content. This brainprint means that content can
affect attitudes, behaviors and public opinion, which poses additional
responsibilities on media organizations towards society.
13
14
GRI Content Index
1. Strategy and Analysis
1.1 Statement from our General Manager about the
relevance of sustainability to the organization
and its strategy.
Importance of Sustainability
A media company which stands for independent and critical journalism must
remain being critical as well towards its own business practices, values and
ethics. Through reporting while taking the maximum GRI “Standards of Disclosure” into account, Ringier Axel Springer Serbia is underlining its special
responsibility as a media company. Corporate accountability and performance
improvementare the drivers for our reporting. Journalistic independence, the
separation of advertising and editorial texts, the investments in the trainings
of our employees and the safeguarding of social and environmental standards
along the wood, pulp, paper, printing and recycling chain are just a few examples..
These strong titles are the basis for the company’s success and will therefore be strengthened and developed further.

C
ross-media extension – There will be further development in the digital
form of the strong print brands. For this reason, the company is adapting
its structure and organization in order to achieve optimal integration of its
print, online and mobile channels..
 T apping new business segments – Investments in digital companies
and new business models should provide the company with additional
sources of revenue and usefully complement the existing strong portfolio.
The overriding goal of this strategy is to ensure a long-term increase in the
company’s value. This will be achieved by means of profitable organic growth,
as well as a focused acquisition strategy. The company’s controlling system
has been designed on the basis of these goals.
We monitor the implementation of the Group strategy by tracking the development of financial and non-financial performance indicators.
Value-based leadership culture
Non-financial control parameters
The vision of Ringier Axel Springer Serbia is “We Are The LEADING DIGITAL
AND MEDIA COMPANY in Serbia“.We have defined the values which should
guide us in bringing this vision to life. They can be summarized in 6 values:
Be Genuine, Be Responsible, Deliver, Be Courageous, Embrace Change, Be
Passionate.
The non-financial performance indicators make it possible to measure our
success in the areas of customers, offerings, processes, employees and
sustainability. For ecological and social performance criteria, the company
orients itself towards the indicators of the Global Reporting Initiative (GRI). The
non-financial control parameters are not reflected in the company’s income
statement, but are nonetheless key drivers of the company’s value-oriented
development. This way we are able to tackle an inconvenient ethical or environmental problem so much as the prospect of the world being ‘in the know’.
The reporting provides an early indication of whether strategic measures are
producing the desired effects, making it possible to quickly initiate appropriate
countermeasures when necessary
Our strategy is based on following factors:
 Print-based core brands – In all countries the organisation dominates
the tabloid market and has top newspapers and magazines in its portfolio.
15
GRI content index��
Customer retention index
To achieve the utmost customer satisfaction, Ringier Axel Springer Serbia is
tracking this by Ipsos Strategic Marketing Print Adex. This way we gain knowledge about the satisfaction and loyalty of our readers and advertising customers. This (customer retention) initiative has helped us to improve relationship
with both readers and advertising customers.
16
1.2 D
escription of key impacts,
risks and opportunities.
Ringier Axel Springer Serbia has implemented its “Code of Conduct”, which is a
binding guideline for all its employees. The Code of Conduct is binding also on
group level and applies to all subsidiaries of Ringier Axel Springer Media AG. It
supports, among other things, our journalistic credibility, our attractiveness as
an employer, our innovative response to customer expectations and in general,
the optimization of management processes.
Additional aspects from
the GRI “Media Sector Supplement”:
Belonging to one of the leading media companies in Central- Eastern Europe,
journalistic independence is an essential prerequisite of journalistic quality. As
readers habits change due to new ways of consuming news and entertainment
in the digital transformation, media companies like ours have two revenue
sources to finance quality journalism in the digital age: Paid advertisements
as well as readers who pay for journalistic content on the Internet as well as
on paper.
The digital transformation offers promising opportunities for Ringier Axel
Springer Serbia to become the leading digital and media company in Serbia.
We achieve this through the investment in new digital offerings and business
models and through the digital extension of our brands. We see opportunities
in monetizing our journalistic content in the digital field, especially in the area
of paid content. Furthermore, the expansion of digital services in the form of
apps for the iPhone and HD apps for the iPad opens up strategic opportunities
for our company.
2. Organizational Profile
2.1 Name of the organization
RINGIER AXEL SPRINGER D.O.O.
The company was established in 1996. Since 2010, Ringier Axel Springer
Serbia has been part of the newly founded media group Ringier Axel Springer
Media AG, which also operates in Poland, Slovakia and Hungary.
2.2 Primary brands, products, and/or services
Its portfolio includes numerous widely circulated print publications and the
most visited internet sites. Its brands, 24 Sata, ALO!, Blic žena, Blic Puls, NIN
and Auto Bild, are among the most widely circulated and the most read print
publications in Serbia.
Recognizing readers’ increasing need for information that can be obtained online, the company started investing intensively in the development
of sites and introduced the first integrated newsroom in the region. Blic.rs,
Pulsonline.rs and Zena.rs soon became the most visited online portals. Online
shop Nonstopshop.rs and the travel site Superodmor.rs, realestate site Nekretnine.rs have also achieved great success
.......................................................................................................................................................................................................................................................................................................................GRI content index
2.3 Operational structure of the organization,
including main divisions, operating companies,
subsidiaries, and joint ventures
Director Euroblic d.o.o.
Dragana Dosen
General Manager
Distribution
Directior
Chief Digital
Officer
Publishing Director
magazines
CFO
Chief Operating
officer
Publishing Manager for Integrated
Newsroom and ALO! Newsroom
Blic
Director
Director APM Print
Nedeljko Vučinić
Marketing
Director
Production
Director
Chief
Tehnical
officer
Executive Advertising
Manager
Editor in Chief
Integrated Newsroom
Financial
Controling
PR Comunication
Manager
Business
Development
Director
Subsidiaries:
NIN d.o.o. 99,73%, TRANS PRESS d.o.o. 100%, APM PRINT d.o.o. 25,1%, EURO BLIC PRESS d.o.o. 100%, RAS ONLINE d.o.o. 100%, BLIC FONDATION 100%
*TRANS PRESS d.o.o. is the owner of 74.9% shares of capital at APM PRINT d.o.o.
HR
Director
17
2.4 Location of organization’s premisses
Ringier Axel Springer d.o.o.
Žorža Klemansoa 19, 11 000 Belgrade, Serbia
2.5 Nature of ownership and legal form
Ringier Axel Springer Media AG (100%): Axel Springer AG and
Ringier AG own 50% each of Ringier Axel Springer Media AG.
2.6 Markets served (including geographic
breakdown, sectors served, and types
of customers/beneficiaries)
35din.
9 770354 928015
SNS pun kao brod
2.000.000
EVRA IMAJU NA RAČUNU
60.000
DINARA PROSEČNA PLATA U STRANCI
VUKOVAR Srpsko-hrvatski odnosi
HRVATI BI DA SNIMAM PORNOSERIJA
UKINU ĆIRILICU SEKS S INDUSTRIJA
MUŽEM, U SRBIJI
I OD TOGA
ŽIVIMO
Foto: E. Čonkić
strana 2
strana 14
Foto: M. Mitrović
strana 5
Dok se Obradović baškari u luksuzu...
EPS DAJE 43
MILIONA EVRA
ZA SAVETE
Elektroprivreda plaća
konsultante za bezbednost,
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strana 12
Zvezda Granda tvrdi: Ceca mi je pomogla kada mi je bilo najteže!
ČETVRTAK, 7. MAJ
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Na kafi
kod Bojane
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SPISKAO
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Strane 2 i 3
SLUŽBA ZA ZAPOŠLJAVANJE RASPISALA TENDER ZA SLUŽBENE RUČKOVE
Narod bez posla gladuje,
oni se dave u pečenju!
JOŠ SLIKA
OPREZ!
UNUTRA
ČUME
PREKLINJE
ŠMINKA
VESNA SUDIJU
PUNA
JE KAO Pustite me, OTROVA
VINO! biću miran
kao bubica!
Str. 5
Strana 14
Str. 6 i 7
PULS SAZNAJE:
Димитрије Бањац
против
Ђорђа Чваркова
Zbog čega je
Seve odlučila da
prizna vezu
PRAVA LJUBAV
ОДАВДЕ
ЈЕ НАЈБОЉЕ
ПОБЕЋИ
Austria 3,00 EUR
France 3,50 EUR
Belgium 3,50 EUR
Crna Gora 2,00 EUR
Denmark 39,00 DKK
G. Britain 2,20 GBP
BiH 3,50 KM
Greece 3,00 EUR
Netherlands 2,90 EUR
Hrvatska 25,00 KN
Makedonija 200,00 DEN
Gemany 3,50 EUR
ILI OSVETA
BIVŠEM?!
50
EU 1,80 EUR CH 3,00 CHF NL 2,00 CG 0,50 EUR BIH 1,20 KM
Norway 45,00 NOK
Slovenija 3,50 EUR
Switzerland 6,00 CHF
Sweden 60,00 SEK
www.nin.co.rs
facebook.com/ninonline
twitter.com/NedeljnikNIN
„PAROVE”
GLEDAJU
OZBILJNI I
OBRAZOVANI
Ispovest
Žarka
Paspalja:
Najteže je
bilo izgubiti
porodicu
Sreda, 19. avgust 2015. Broj 2688 CENA 20 DINARA
NOVI DETALJI O DINKIĆEVIM MUĆKAMA
Strane 8 i 9
Ексклузивно:
Јанис Варуфакис сваког месеца само у НИН-у
ISSN 0354-9283
06546
DINARA
RUŽICA I
NATAŠA
BILE U
VEZI!
Otkrivamo: Odakle priča
o Šaviji i Dušku Tošiću!
TRUDNA
Bojana Rajić
Kako joj je
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Lepa Brena:
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99
BR. 115 • 7. AVGUST 2015.
IZVIDNICA
U POTRAZI ZA NAJLEPŠIM PEŠČANIM
PLAŽAMA NA DUNAVSKOM PRIOBALJU
DINARA
TESTIRALI SMO
NOVI BMW X1
POREĐENJE SA „AUDIJEM Q3“: „X1“ VIŠE NIJE
SAMO POZER, VEĆ PRAKTIČAN AUTOMOBIL
STRANA 16.
AUDI
Q3
twitter.com/autobildsrbija
ISSN 03549283
20. АВГУСТ 2015. / БРОЈ 3373 / 200 RSD
Strane 12 i 13
Lider bivšeg
URS-a
nasankao
državu na
projektu
„Stara
planina“
facebook.com/autobildsrbija
strana 38
Sreda � 19. avgust 2015. godine � Broj 6650
KAKO SE FINANSIRA NAJVEĆA PARTIJA U SRBIJI
MATIJA BEĆKOVIĆ ZA ALO!
Arsen je bio
naš Lenon
Svakog
četvrtka
dodatak
u „Alo!“
SRBIJA JE IZABRALA
Е
Њ
ЈЕ
ВА И И
И В РБ
Ж НО И С
РА СУ ОР
СТ О Д
И К СА
БА
АМ
www.blic.rs
ISTRAŽUJEMO
MAK. 15den., CG 0.50€, BIH 0.40KM, GR 1.00€, CH 3,00 CHF, EU 1.80€, NL 2,00€
NAJČITANIJE DNEVNE NOVINE U SRBIJI
BEOGRAD
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ZEČEVIĆ
DOVODI
SVOJE
LJUDE
FOTO: ALEKSANDAR DIMITRIJEVIĆ
Promene u KK Partizan
TELEFON
JOŠ TRI KUPONA ZA
ZA SAMO
NAJJEFTINIJI SMARTFON 4.990
DINARA
BiH 1,70 KM · Crna Gora 1,50 EUR · Makedonija 99 DEN
The core competence of Ringier Axel Springer Serbia is excellent journalism:
topical, informative and entertaining. The company operates in networks and
cross-media. In this way it links the print and the digital world together and
distributes high-quality information and entertainment in newspapers, magazines, and digital distribution channels.
The company’s broad portfolio encompasses successfully established multimedia brands such as Blic, 24 Sata, ALO!, Blic žena, Blic Puls, NIN and Auto Bild.
Its digital assets Blic.rs, ALO.rs, Pulsonline.rs and Zena.rs soon became the most
visited online portals. Online shop Nonstopshop.rs, the travel sites Superodmor.rs,
Superaviokarte.rs, and real estate portal Nekretine.rs have also achieved great
success.
EU 1.50 EUR, MK 30 DEN, CH 3.00 CHF, GRÈKA 1,20 EUR, CRO 7 KN, SLO 1.00 EUR, CG 0,7 EUR
18
APM PRINT
III Bulevar 29,
11070 New Belgrade, Serbia
AKTUELNO
ZAŠTO BLEDE LINIJE
NA PUTEVIMA?
STRANA 32.
BMW
X1
ra Infiniti Q30
Premije
ZA EVROPSKE VOZAČE
IZ JAPANA
UNIŠTENI ZNAKOVI NAS
KOŠTAJU 100 MILIONA!
KAKO BRZO SPUSTITI
TEMPERATURU U KABINI
KOJI SU NAJTOPLIJI
DELOVI AUTOMOBILA?
ZAŠTITITE KUĆNOG
LJUBIMCA OD TOPLOTE
STRANA 10.
MINI SUV
SPECIJAL!
STRANA 34.
7 STRANA
SAVETA
EKSKLUZIVNO SMO TESTIRALI REDIZAJNIRANI
„PORŠE 911 KARERU“: LEGENDA NA TURBO POGON
STRANA 8.
Testovi, noviteti,
tržište, koncepti...
2.7 Scale of the reporting organization:
2.8 Significant changes during the reporting period
regarding size, structure, or ownership
Scale of the existing organization
(Source: Annual Report
Number of employees
office
printing plant
NIN
Number of
products on offer
2013
2014
253
283
60
60
11
11
More than 10 newspapers and
magazines and over 20 digital offerings including content websites &
e-commerce platforms, Mobile applications, Tablet editions.
IIn the reporting period 2013 – 2014, there were no significant changes with
respect to size, structure or ownership in the organization.
2.9 Awards received in the reporting period

“My choice 2013” award- Blic, daily edition of Ringier Axel Springer, received
the plaque “My Choice” for supporting socially responsible activities.

Best photo in 2013 - Blic Photo editor won the first prize for the photo of
the year in the competition organized by the “Beta” agency.
Business Partner 2013” award- “Blic” recived the award “Media Business Partner 2013” for exceptional support to businesses in the region.
Additional aspects from the GRI
“Media Sector Supplement”:
 Q
: How are print circulations or online clicks counted??
A: Print circulations of titles in Serbia are reported byABC Serbia- Audit
Bureaux of Circulations .Online clicks in Serbia are reported by Gemius
Audience and Google Analytics..
 Q
: Are there relevant activities outside the media industry?
A: No.

SAM (Serbian Association of Medias) annual prize 2014 - Editor-in-chief
of NIN magazine won the award for “The best journalist of economic
newsroom”.
The award for an essay on human rights 2014- “Blic” journalist won
on the Ombudsman`s competition for the best essay on Human Rights
entitled “The invisible in the visible world.”
19
index��
3. Report Parameters
3.1 R eporting period
20
2013 and 2014
3.2 Date of most recent previous report
2011/12
3.3 R eporting cycle
Biennial
3.4 Contact point for questions regarding the report
Jelena Drakulić-Petrović, General Manager at Ringier Axel Springer Serbia
3.6 Boundary of the report
The quantitative statements in the area of the environment refer to the
printing facilities and publishing office location in Serbia (Belgrade).
Ringier Axel Springer d.o.o.
Žorža Klemansoa 19
11 000 Belgrade, Serbia
APM PRINT
III Bulevar 29,
11070 New Belgrade, Serbia
3.5 Process for defining report content
Since the establishment of Ringier Axel Springer Media AG, of which
Ringier Axel Springer Serbia is part of, there has been a regular internal
risk mapping.
A central aspect of compiling this report is based on our dialogue with
readers-through organizing focus groups, advertising and print customers- through regular meetings, employees, neighbors, visitors, school
pupils, students, scientific institutes, state supervisory authorities and
regulators, suppliers, NGOs and the media. They all have their particular
interest in Ringier Axel Springer Serbia acting responsibly and being accountable as a “corporate citizen”.
.
3.7 S tate any specific limitations on the scope or
boundary of the report
There are no specific limitations.
3.8 D
evelopments, that can significantly
affect the comparability from
period to period or
the information
Comparability with the sustainability
reports of previous years is not affected.
��
3.9 Data
measurement techniques and the
bases of calculations
 T he environmental data are based on documented information
from suppliers or are collected at the locations involved.
 T he environmental data are collected at the locations involved
and forwarded to Corporate Controlling.
The relevant key figures from the divisions and independent subsidiaries are recorded locally on-site and evaluated by Ringier Axel
Springer Serbia.
 P ersonnel numbers from all relevant areas of the organization are collected in the personnel statistics and checked for
plausibility.
 Information on openings, company training, measures to promote equal opportunities and the development of our employees, etc. are generated in the Human Resources division and
published on the company’s corporate website portal as well
as on its Intranet.
 Quantitative data are consolidated in Corporate Controlling,
checked for plausibility and made available for examination by
external auditors.
3.10 Effects of amended re-statements of
information
Data have not been subsequently corrected.
3.11 Changes from previous reporting periods
No changes.
21
4. Governance, Commitments,
and Engagement
4.1 Governance structure of the organization
22
Ringier Axel Springer Serbia regards good corporate governance as a key
element of our understanding of acting responsibly and therefore as the
basis for sustainable corporate success.
Additional aspect from the GRI
Regarding the risk, management Ringier Axel Springer Serbia uses
ENABLON software.
As for the guidelines for safeguarding journalistic independence there is
the Code of Conduct, which is binding for every employee.
Journalistic independence refers to the procurement of information, the protection of the freedom of the press, the determination of the bias of a newspaper, the confidentiality of editorial work, and in particular the non-disclosure of sources of information in the interest of a broad flow of information.
4.2 Indication of whether the Chair of the highest
governance body is also the executive officer
The Assembly, which consists of 2 members (representatives of the shareholder), together with Company Director and Company Deputy Director, run the
company on their own authority.They inform the supervisory board of Ringier
Axel Springer Media AG by regular reporting, promptly and extensively on all
questions of planning, business development, risk situation and risk management, which are relevant for the company. Also, they must disclose any conflicts of interest to the supervisory board without delay
4.3 Mechanism for shareholders and employees
to provide recommendations to the highest
governance body
Shareholders have the option of submitting proposals at regular Meetings of
the Company`s Assembly.
There is continual communication with employees through many channels
on the activities and opportunities for interaction Ringier Axel Springer Serbia
follows an open communication policy towards its employees. Managers are
making themselves available, for communication with employees. The communication is transparent, on every level and happens through the intranet,
e-mail, one to one meetings etc. The company operations are based on creativity. Creativity is embedded within the goal of the company.
4.5 Linkage between compensation for members
of the highest governance body and the
organization’s performance
Bonus/incentive models for managers of the current reporting year are discussed and set by the General Manager (GM) and HR Director. : Incentive
model is presented to respective manager and he/she has right to propose
changes. Finaly the bonus model is decided by GM.
4.6 P rocesses in place for the highest governance
body to ensure conflicts of interest are avoided
Every member of Company Assembly discloses any conflicts of interest to the
supervisory board without delay.
The Code of Conduct is part of the compliance organization and is to be understood as a summary of the Ringier Axel Springer Serbia rules of conduct,
which also include the guidelines for safeguarding journalistic independence.
Editorial publications may not under any circumstances be influenced by the
personal or business interests of third parties or the personal economic interests of editors.
The journalists at Ringier Axel Springer Serbia:
 do not report on persons with whom they have a close relationship,
especially family members, in the form of copy or photographs unless there
is an objective reason for doing so that has been approved by their superior;
 do not use their reporting to gain advantages for themselves or others;
shall consult their superior if the membership of or the holding of an office or
a seat in a society, political party, association or other institution, investment in
a company, permitted secondary employment or through a relationship with
persons or institutions the impression might be created that the neutrality of
their reporting on such societies, political parties, associations, persons or
other institutions is thereby compromised;
 pay particular attention to the observance of the legal regulations and
ethical obligations of the press concerning inside and other information which
may potentially affect security prices
23
4.7 Process and criteria for determining the composition of the highest governance body – including consideration of indicators of diversity
24
The appointment and dismissal of the members of the management
and supervisory board of Ringier Axel Springer subsidiaries as well as at
companies where Ringier Axel Springer Media AG owns the majority of
the shares, is done by the Ringier Axel Springer Media AG Supervisory
Board.
4.8 P rinciples and guidelines
of corporate governance
The corporate values of Axel Springer Serbia are explained, among
other things, with the management approach in the section on GRI economic indicators.
Additional aspects from the
GRI “Media Sector Supplement”:
Ringier Axel Springer Serbia is one of the leading media companies
in Serbia. We stand for independent quality journalism and great entertainment. The basis of our success are our strong brands and our
competence in publishing. Our self-understanding working for this
company is based on our corporate values, which shall guide us in
bringing our vision as a company to life. In 2012 we implemented our
Code of Conduct, which are self-imposed norms, giving our employees
a framework for action in their daily work.
The Internal Control System (ICS) is an integral part of the Ringier Axel
Springer Serbia’ s corporate governance system and supports the
achievement of the strategic business objectives. This means, that the
effectiveness of the specified risk control measures is monitored systematically. The internal control system has the task of ensuring that the risk
control measures also are actually carried out by the risk owners. For this
purpose, the control system undergoes a systematic self-evaluation to
verify the functionality and effectiveness of the entire control system. Carrying out ICS activities allows for the detection of errors and irregularities.
4.9 P rocedures of the highest governance body
for overseeing sustainability
Sustainability performance is monitored by Nada Stamatović, Manager
for Corporate Comunication and Public Relations.
A sustainability report will be published every two years in a format
suitable for the GRI.
4.10 P rocesses for evaluating the highest governance body’s own performance
Agreement on goals and determining when objectives have been
achieved is carried out by the Management of Ringier Axel Springer
Serbia. The governance structure of the company is explained at 4.2.
4.11 Precautionary principle
TThe overall responsibility for risk management lies in the hands of the
Company`s management. By comparison, the respective divisions or group
companies are responsible for the operative processes of the early identification, assessment, management and documentation of the risks, the
determination and execution of suitable measures as well as all communication concerning this.
4.12 P articipation in and endorsement
of external initiatives
Ringier Axel Springer endorses external initiatives that
concern the protection of minority rights or vulnerable
groups of society with publishing articles of support in
its publications.
4.13 Memberships
Ringier Axel Springer Serbia is a member of Press Council of
Serbia and The Association of Newspapers and Broadcasters of
Serbia.
4.14 Stakeholder
groups engaged
by the organization
Our stakeholder groups are mainly: readers and users of our media services, advertising and print customers, employees, investors, neighbors,
visitors, school pupils, students, scientific institutes, state supervisory authorities and regulators, suppliers, NGOs and the media.
The dialogue with these stakeholders is implemented through surveys,
events, panels, meetings, e-mail, Intranet.
4.15 Basis for the selection of stakeholders
with whom to engage
Data which is used to gain better understanding of the stakeholders is being
taken from conducted market research surveys.
4.16 A pproaches to stakeholder
engagement
Personal contact to stakeholders is being maintained, for example, through
directly addressing them, through exchanges of views at conferences, as well
as through e-mails and phone calls.
Various sources of information are used to rank the various concerns of our
stakeholders – from market research among readers, surveys, conferences,
meetings, and educational workshops.
4.17 Key topics and concerns
of stakeholders
We consolidate the findings of the analysis of the various stakeholders’ concerns into an overview, which serves us as a basis to discuss the findings internally and define concrete measures. The priorities arising from that process
serve as the basis for our sustainability management.
The stakeholders concerns involve issues of journalistic independence, the
separation of advertising and editorial copy, the promotion of media skills
among young readers, data protection, as well as the safeguarding of social and environmental standards along the wood, pulp, paper, printing and
recycling chain. Within the scope of digitization, there are also issues of the
transparency of standards along the digital value chain.
25
Employees��
26
................................................................................................................................................................................................................................................................................................................................... Employees
Employees
Social Indicators
The following indicators meet the G 3.1 MSS Guidelines of the “Global Reporting Initiative” (GRI) for the uniform, international structuring of sustainability reports.
(“MSS” stands for Media Sector Supplement.)
The abbreviation “LA” in the GRI Numbers stands for “Labor Practices and Decent Work”..
1. Management Approach
GRI: Goals - Organization–wide goals regarding performance relevant to the Labor Aspects, indicating their linkage to the internationally recognized universal standards.
Our self-understanding working for this company is based on a set of values
and leadership principles, which are guiding us. They can be put together
as following: We want to show courage by actively addressing the structural
change of our industry and to embrace change as an opportunity for each of
us to grow personally as well as for all of us working for Ringier Axel Springer
Serbia. We strive to deliver results and we want to be responsible for what we
do and for the interests of our customers, our company our employees and
colleagues as well as our shareholders. We are driven by a deep passion for
our work, and we want to be genuine and authentic in everything we do.
In all activities in all parts of the organization, we pay careful attention to compliance with justice and the law and our corporate Code of Conduct.
GRI: Company guidelines - Organization-wide policy that defines the
organization’s overall commitment related to the Labor Aspects. 1.Principles of Leadership were introduced at one of a shareholder, Axel
Springer in 2008. The principles should give managers scope for action,
providing transparency with regard to the demands and expectations of
the leadership role.
In 2013th Ringier Axel Springer Media AG adopted the vision, values and
leadership principles. According to the adopting process of the document,
RAS Serbia is defined leadership principles on a country level.
2.Ethical behavioris a centralpart of theculture ofRingierAxelSpringer Media
AG,and it is expectedofevery employeein the company,regardless ofposition. Ringier Axel Springer Serbia consistentlyrespects thesocial normsandrespects the rightof employeesto form, engage andbe activein the councils
GRI: Organizational responsibility
The ultimate responsibility for labor aspects lies with the management of
Ringier Axel Springer Serbia.
GRI: Procedures related to training and raising awareness
Maintaining our leading position and being able to employ motivated, skillful
and innovation-oriented people for our company is based on our investment in
talented people as much as to create a positive working environment. For that
reason we offer trainings, seminars and coaching to our employees.
In 2014.Ringier Axel Springer launched „Blic school of journalism” . The participants were junior journalists who are employed in company . The goal
was that they upgrade their knowledge in journalism, in the craft and technological terms, to gain confidence, get acquainted with the substance of an
independent and investigative journalism
27
Employees��
GRI: Monitoring
Monitoring by Ringier Axel Springer Serbia.
28
Additional aspect from the
GRI “Media Sector Supplement”
Remuneration of rights of use: There are different ways of acquiring
rights of use. The regulations to ensure the preservation and remuneration of these rights of use are accordingly diverse. They can be essentially categorized as follows:
Salaried employees: Salaried employees transfer the rights of use of
the results of their work (these are essentially works created in the context of their respective activity) to their respective employer. They receive
an equitable wage for their work, with which the transfer of rights of use
is as a rule also remunerated.
The Ringier Axel Springer Code of Conduct ensures the safeguarding of
journalistic independence in the creation of journalistic content.
Freelance (full or part-time) authors: : RingierAxel Springer Sebia also
purchases journalistic content from full or part-time non-salaried persons.
The acquisition of user’s rights is arranged through contracts and/or business conditions. Remuneration is in part individually negotiated.
Agencies: Insofar as content is purchased from agencies, the acquisition of rights is either negotiated individually or based on the agencies
specified terms and conditions. In case of doubt, the law of copyright
applies.
User content, letters to the editor, interactive services: our readers or users also generate content, which is included in the publications
of Ringier Axel Springer Serbia. These contents, which are usually without a commercial background, are unpaid interactive user behavior (e.g.
letters to the editor, comments on Internet forums or online portals).
Safety at work, as well as while working as a journalist: On the
journey between their workplace and home, Ringier Axel Springer Serbia employees are covered by the Employers’ Liability Insurance on the
basis of the law of Serbia. The same applies for workplace accidents at
Ringier Axel Springer Serbia.
................................................................................................................................................................................................................................................................................................................................... Employees
2. Details and references for the reporting period 2013 + 2014
2.1 Aspect: Employment
2.2 Aspect: Labor / Management Relations
LA1 Total workforce by employment type and country
An average of 311 persons (excluding apprentices and trainees) were
employed by the company as a whole in 2014. they are all employed as FTE’s
on six locations (Belgrade, Novi Sad, Nis, Kragujevac, Uzice, Subotica); we had
51% of men and 49% of women.
LA4 Percentage of employees covered by collective bargaining
agreements
none
An average of 316 persons (excluding apprentices and trainees) were
employed by the company as a whole in 2013. They are all employed as
FTE’s on five locations (Belgrade, Novi Sad, Nis, Kragujevac, Uzice); we had
48% of men and 52% of women.
Info about Freelancers: in year 2014. we had 343 freelancers in average; in
year 2013. we had 339 freelancers in average.
LA5 Minimum notice periods regarding significant operational
changes
The General Manager or the HR Director is in close contact with employees.
The company therefore offers several occasions for their employees to exchange their views and on the other hand the company to explain on strategic topics, changes or developments within the company or the industry.
Important changes are communicated to employees internally via the intranet,
email, or through employee events.
2.3 Aspect: Occupational Health and Safety
LA2 Average rate of employee turnover
In 2014, the average period of employees working for our organization is six
years.
(Note regarding GRI Content Index: The calculation of details regarding regional distribution and distinction by gender asked for by LA2 is complex,
time-consuming and not material for our stakeholders. Instead we publish the
average length of service as an indicator of employer attractiveness.)
LA3 Benefits provided to full-time employees
none
LA6 Health and safety committees
There were no committees. Ringier Axel Springer Serbia at each location is
responsible for all matters and measures relating to safety at work, fire protection and environmental protection. The education and counseling of employees plays a central role here.
LA7 Occupational diseases and accidents at work
none
29
Employees��
Additional aspect from the
30
There were no work-related fatalities in the reporting period.
(Note regarding GRI Content Index: LA7 is not calculated by gender
distinction. Background: Not material because there are no differences
in accident rates between men and women)
LA8 Health care
The health of our employees is very important to the company
Ringier Axel Springer Serbia offers to employees various
medical examinations.
LA9 Health and safety agreements with trade
unions
none
2.4 Aspect: Training
and Education
LA10 Average hours of training per year per employee by employee category.
In our fast transforming media environment, we offer to our employees
the chance to participate at diverse training and qualification programs:
sales courses for advertising department, workshop for Integrated
newsroom...
“
I think that the only way to improve either the
profession or each of us, is constantly learning.
My idea is to work on two tracks: to improve
skills in order to reach the excellent journalism,
to resist pressures in order to save integrity. A
journalist must be a person who readers believe.
Milenko Vasović,
editor-lecturer at
“Blic school of journalism”
Talented and motivated employees are the key to our entrepreneurial success as a company.
At the beginning of 2014. Ringier Axel Springer has launched “Blic
school of journalism” in order to support the professional development
of its journalists. Its goal is to improve the professional knowledge of
young journalists, both their journalistic skills and the use of technology,
to help them gain self-esteem and become acquainted with the quintessence of the independent and investigative journalism.
................................................................................................................................................................................................................................................................................................................................... Employees
Daily Blic is pivot of independent journalism and the guiding idea of a wider
moral and ethical issues in journalism. The intention is to continue in same
direction: dedicating and constantly working to achieve and improve corporate
values.”
LA11 Programs for lifelong learning
IIn order to further develop the skills and to be trained on the latest requirement of our industry, we have mentoring program and cross company mentoring (e.g. the “Top Talent”) offered on Group-level.
As an example for this statement, we can mention that our employees attended International talent program organized by Axel Springer SE.
LA12 Percentage of employees receiving regular performance and
career development reviews.
As part of the variable compensation scheme, Ringier Axel Springer Serbia
offers its employees the opportunity to participate in the target agreement
system. In addition, Ringier Axel Springer Serbia introduced a performance
appraisal system.
 Disability
This diversity is of inestimable value, just like the personal experience and
individual biographies of our staff.
LA14 Ratio of basic salary of men to women
The company is in competition for qualified employees. The remuneration
systems are based on the performance of the employees and the market
conditions.
(Note regarding GRI Content Index: LA14 not calculated by gender distinction.
Background: Not material because there are no differences in basic remuneration between men and women.)
LA15: Return to work and retention rates after parental leave
The proportion of employees returning to the workplace after parental leave is
in Ringier Axel Serbia at 100 %.
GRI: Goals - Organization-wide goals regarding performance relevant to the Human Rights Aspects, indicating their linkage to internationally recognized universal standards.
2.6 Aspect: Diversity and Equal Opportunity
LA13 Composition of governance bodies and breakdown of employees per category according to gender, age group, minorities group
membership, and other indicators of diversity.
The average age of members of our management board in 2014 was 37.
As an innovative and internationally established media enterprise with a diverse workforce, the optimal and non-discriminatory cooperation among our
employees is a high priority for us. This means the mutual acceptance of
differences in terms of






rigin
O
Age
Gender
Religion and belief
Nationality and ethnicity
Sexual orientation, as well as
31
Society��
32
Society
1 Human Rights
The abbreviation “HR” in the GRI Numbers stands for “Human Rights”.
1.1 Management Approach
Ringier Axel Springer Serbia’s Code of Conduct is inspired by the Universal
Declaration of Human Rights. Our Company is committed to the application of
high ethical standard in all its publishing and journalistic activities, relationships
with business partners and competitors, and all relations with employees.
Additional aspects from the GRI
As a media company, both the aspect of exercising as well as the aspect of
supporting social freedoms play a central role in the freedom of expression.
Ringier Axel Springer Serbia is an independent media company and has defined its set of values, behaviors and leadership principles. Our Code of Conduct is a binding set of rules and expresses our conviction of how we should
behave in front of our different interest groups. Fundamental part of our understanding is that a free press is an essential element of our democratic
society. That is why we stand up for the freedom of the press. The freedom
of the press may come into conflict with other values that are protected by
the Basic Law and is not unconditionally guaranteed. In order to preserve the
freedom of the press from being relativized, the interpretation of the laws
restricting it have always to be guided by the significance of the freedom of
the press, which is in turn constitutive for democracy.
Any influence on content from advertisers, governments or political parties
restricts free reporting and is met with aversion by the reader. Independence
is thereby the first prerequisite for excellent journalism.
Our Code of Conduct: we are committed to applying high ethical standards
in all publishing and journalistic activities, dealings with business partners,
competitors and all relations with employees.
Ethical conduct is a central part of the culture of Ringier Axel Springer and is
expected of every employee of the company, regardless of their position. The
Ringier Axel Springer Media AG’s Code of Conduct therefore applies to all our
employees worldwide. It is designed to reafirm and promote our self-imposed
norms and standards, which foster our credibility. The guideline supports our
employees in making responsible decisions when dealing with colleagues,
authorities and institutions or the general public.
33
Society��
34
All employees are expected to respect and act in accordance with the
law and outside the state in which they perform activities that determines Ringier Axel Springer Media AG. Fair behavior with respect to
personality and avoiding discrimination is mandatory both in our internal
relationships and in our business relationships and communication with
third parties outside of Ringier Axel Springer.
Ringier Axel Springer Serbia believes that it is important that all employees treat each other with full trust, openness and respect for individuals.
Relationships with business partners, government officials and others
are based on merit, trust and quality of its products and services, and
never on illegal gifts, payments and benefits provided to decision-makers. Ringier Axel Springer Serbia is doing its best to remain objective
and fair in all business dealings. Ringier Axel Springer Serbia supports
freedom of the press as a key element of our democratic society.
Treatment of sources: Journalists are required to exercise particular
care in the treatment of sources and research. They stand up for freedom of expression and of the press and take decisions on the public interest in reporting, which are determined by the law and acknowledged
rules of journalistic due diligence.
GRI: Company guidelines - Organization-wide policy that defines the organization’s overall commitment related to the Human Rights Aspects.
When hiring people Ringier Axel Springer Serbia is obligated, by law, to
register new employees to the pension fund through which employees
are getting paid social, health, disability and pension insurance.
The ultimate responsibility for matters concerning employment lies with
the management board of Ringier Axel Springer Serbia.
Principles of Leadership were introduced at Axel SpringerSE. The principles should give managers scope for action, providing transparency
with regard to the demands and expectations of the leadership role. This
involves training for employees and executive staff.
In 2013 Ringier Axel Springer Media AG has adopted the vision, values
and leadership principles. According to the internal process Ringier Axel
Springer Serbia is defining leadership principles on a country level.
GRI: Monitoring
The Internal Control System (ICS) is an integral part of the Ringier
Axel Springer Serbia corporate governance system and supports the
achievement of the strategic business objectives. For this, the effectiveness of the specified risk control measures is monitored systematically.
The internal control system has the task of ensuring that the risk control
measures also are actually carried out by the risk owners. For this
purpose, the control system undergoes a systematic self-evaluation to
verify the functionality and effectiveness of the entire control system.
Carrying out ICS activities allows for the detection of errors and irregularities.
��Society
1.2 Details and references for the
reporting period 2013 + 2014
1.2.1 Aspect: Investment and Procurement Practice
HR1 Percentage and total number of significant investment agreements that include human rights clauses or that have undergone human rights screening.
Ringier Axel Springer Serbia did not have significiant investment agreements
that include human rights clauses during reporting period
HR2 Percentage of significant suppliers and contractors that have
undergone screening on human rights and actions taken.
None
Business partners are informed of the company’s Code of Conduct.
As Ringier Axel Springer Serbia is purchasing its paper through the procurement of Axel Springer AG, the company makes sure that paper suppliers comply with the contractually agreed forestry standards with respect to the clause
pertaining to the protection of indigenous peoples. As a customer of publication paper manufacturers in many countries Axel Springer AG also visits on
site seeking information on the social, economic and ecological conditions
in forestry as well as in pulp and paper production. The International Social
Policy forms a part of the contracts of the magazines licensed to other publishing companies for example.
Apart from 80% purchased through Axel Springer AG procurement, Ringier Axel
Springer Serbia purchases certain amounts of paper (20%) from other suppliers.
HR3 Employee training on policies and procedures concerning
aspects of human rights that are relevant to operations. Including
the percentage of employees trained.
As the respect of human rights is essential to Ringier Axel Springer Serbia, the
company offers employee trainings such as health management, or reflection
on the leadership role.
1.2.2 Aspect: Non-discrimination
HR4 Total number of incidents of discrimination and actions taken
Incidents of discrimination are not known.
Through a Code of Conduct the employees are informed with the fact that
discrimination on any matter is strictly forbidden.
1.2.3 Aspect: Freedom of Association
and Collective Bargaining
HR5 Operations identified in which the right to exercise freedom of
association or collective bargaining may be at significant risk.
No cases of this type have been reported. Ringier Axel Springer Serbia respects the freedom of its employees to create an association to represent
themselves and to join and actively participate in this association. The company will work with the employees’ associations fairly, constructively and in
a spirit of trust.
35
Society��
1.2.4 Aspect: Child Labor
36
HR6 Operations identified as having significant risk for incidents of
child labor, and measures taken to contribute to the elimination of
child labor.
No risks of this type were detected in the context of our business activities.
1.2.5 Aspect: Forced and Compulsory Labor
HR7 Operations identified as having significant risk for incidents of
forced or compulsory labor, and measures taken to contribute to the
elimination of forced or compulsory labor.
No risks of this type were detected in the context of our business activities.
1.2.6 Aspect: Security Practices
HR8 Percentage of security personnel trained in the organization’s
policies or procedures concerning aspects of human rights that are
relevant to operations.
There are no specific activities in this area
1.2.7 Aspect: Indigenous Rights
HR9 Total number of incidents of violations involving rights of indigenous people and actions taken.
No cases of this type were detected in the context of our business activities.
HR10 Percentage and total number of operations that have been subject to human rights reviews.
The objective of good corporate governance is responsible company management, which is transparent and comprehensible thereby promoting the
trust of our shareholders, investors, customers, employees and the general
public in Ringier Axel Springer Serbia. Compliance for RingierAxel Springer
Serbia means compliance with legal requirements, voluntary commitments
and corporate guidelines.
Ringier Axel Springer Serbia is reporting to its Headquarter (Ringier Axel
Springer Media AG) in the framework of a risk management reporting, the
Internal Control System, Compliance, as well as Guidelines and Authorization
Management. This also includes human rights issues. At the same time both
executives and employees were given extensive information about the Code
of Conduct.
In addition, a Whistleblowing hotline for the entire company was set up in
2013. Employees have therefore the possibility to report an incident of noncompliance in an anonymous way.
Commentary within the framework
of the GRI “Media Sector Supplement”:
Journalistic credibility and creative and motivated employees are an important
basis for the success of a media company. The protection of human rights is
integral part of our responsible behavior as a company.
��Society
2. Society
The abbreviation “SO” in the GRI Numbers stands for “Society”
HR11 Number of complaints and grievances related to human rights
as well as methods and mechanisms for resolution.
No complaints or grievances related to human rights were recorded in the
2013 / 2014 reporting period.
Ringier Axel Springer Serbia belongs to a Group which operates in the four
The Internal Control System (ICS) is an integral part of the Ringier Axel Springer Serbia corporate governance system and supports the achievement of the
strategic business objectives. The key task of the Internal Control System, in
addition to covering any procedural and/or operational risks, is that of ensuring that the risk control measures also are actually carried out by the risk
owners.
strength of our brands to launch, actively participate and promote numerous
growth markets of Poland, Hungary, Slovakia and Serbia with a broad media
portfolio made up of more than 160 online and print services.
We care about the concerns of our readers and users. This is why we use the
fundraising and humanitarian events.
At the beginning of 2013 Ringier Axel Springer Serbia has established the
“Blic foundation”. Through conducting of humanitarian activities (Heart for
children, HELP) Blic foundation raised more than 800,000 euros. With this
fund Blic foundation managed:
Commentary within the framework of the GRI “Media Sector Supplement”:
Journalistic credibility and creative and motivated employees are an important
basis for the success of a media company. The protection of human rights is
integral part of our responsible behavior as a company.
GRI: Goals - Organization-wide goals regarding performance relevant
in the field of Society.
 to ensure better living conditions for more than 400 children throughout
Serbiaby providing furniture, household appliances, firewood, adaptation
of old houses. Also, Foundation has bought houses for 25 practically
homeless families until now.
 to renovate and equip only pediatric clinical department of Ophthalmology in Serbia
 to renew dairy cuisine at the “Institute for Mother and Child”
37
38
10
houses Blic Foundation has built
and equipped after the floods
which affected Serbia in 2014.
��Society
 to renew and equip with hospital furniture the neurology department in
Valjevo hospital
 to renovate and equip 10 houses after the disastrous floods in May 2014.
GRI: Company guidelines - Organization-wide policy that defines the
organization’s overall commitment related to the Society Aspects. Ringier Axel Springer Serbia has defined a set of values and leadership principles, which provide a framework for action for our employees in their daily
work while working for this company: be responsible, emrace change, deliver,
be coureageus, be passionate, be genuine.
The ultimate responsibility for questions relating to social responsibility lies
with the management board of Ringier Axel Springer Serbia.
The range of seminars on offer, among other things, helps to raise awareness.
The principles and guidelines of Ringier Axel Springer Serbia are the starting
point. These initiatives include:
 Seminars for employees from all divisions
 Seminars for all executives
 Projects offered on Group level for high potentials
 Onboarding for new employees.
GRI: Monitoring
Additional aspects from the GRI “Media Sector Supplement”:
Anti-corruption measures: The requirements for safeguarding journalistic independence at Ringier Axel Springer are laid down in the following guidelines
(excerpt from the Code of Conduct, introduced in 2012):
Information and entertainment in the form of printed and electronic media
form the core business of Ringier Axel Springer. Media have both freedom and
responsibilities, rights and obligations. The journalists of Ringier Axel Springer
are aware of their responsibility and their obligations. The search for truth and
faithful handling of the facts are at the core of journalistic work.
Ringier Axel Springer can only meet the responsibility borne by media companies if all journalists adhere to the ethical standards of this Code of Conduct.
Furthermore, Ringier Axel Springer Media AG requires that all journalists follow the recognized professional standards of the countries in which they work.
2.2.1 Aspect: Community
SO1 Nature, scope, and effectiveness of any programs and practices
that assess and manage the impacts of operations on communities,
including entering, operating, and exiting.
Having good relations with neighbors is an important principle in all of the
company’s locations.
 Negative influences on the environment are avoided at the printing facilities. The working of the printing plant APM PRINT (ownership byRingier
Axel Springer Serbia) is based on law regulations.
 When conversions or new buildings are planned, the company always
carries out location analyses in co-ordination with the authorities.
 As a customer of publication paper manufacturers, the company seeks
information in many countries on the social, economic and ecological
conditions in forestry as well as in pulp and paper production.
39
Society��
40
 R
ingier Axel Springer Serbia is purchasing paper through Axel
Springer AG, whose Corporate Sustainability Office is in continuous contact with numerous non-governmental organizations.
 Actions taken for the dissemination and accessibility of journalistic
content include, among other things, the development of the sales
outlets for newspapers and magazines, the expansion of journalistic services on the Internet, availability of the apps
2.2.3 Aspect: Corruption
SO2 Percentage and total number of business units analyzed
for risks related to corruption
Ringier Axel Springer Serbia tracks the compliance with legal requirements, voluntary commitments and corporate guidelines and reports
them to its headquarters. Its Code of Conduct has been communicated
throughout the entire organization.
SO3 Percentage of employees trained in organization’s anticorruption policies and procedures
When hiring, RingierAxel Springer Serbia has a policy to inform new
employees about Code of Conduct and how they can report a violation
of it. Our relationships with business partners, government officials
and others are based on trust and quality of our product sand services,
and never on illegal gifts, payments and benefits provided to decisionmakers. Briberyis directly orin directly giving or offering gifts, loans,
awards, money or other benefits to another person and it’s considered
illegal. Ringier Axel Springer Serbia employees will avoid giving the impression that affects the many kind of gifts, benefits or invitations that
are offered to them or their close relatives.Whenever they are not sure,
they are informed to contact the supervisor and discuss the situation.
NOTE: A whistle blowing hotline has been established in 2013
SO4 Actions taken in response to incidents of corruption
Ringier Axel Springer Serbia wants to raise awareness among all of its
employees, that violations of the Code of Conduct can adversely affect
the reputation of the company in the long term and cause economic
damage The company has its Internal Controling System (ICS) for detecting, managing and monitoring risk and incidents regarding corruption
(SO4 is reported without quantitative figures because this information
is proprietary.)
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2.2.4 Aspect: Public Policy
SO5 Public policy positions and participation in public policy development and lobbying
Ringier Axel Springer Serbia is an independent media company, who stands
up for freedom of the press and the necessary legal and economic prerequisites in this context. This is why the company is member in several associations and initiatives such as Press Council of Serbia and The Association of
Newspapers and broadcasters of Serbia.
Commentary within the
framework of the GRI “Media
Sector Supplement”:
The duty of journalists is to follow the professional and ethical principles contained in the Code of Ethics, and to resist pressures to violate them.
The Code of Ethics recommends solidarity with colleagues when the standards of professional conduct for journalists are threatened.
Both editors and publishers are responsible for implementation of this Code
of Ethics.
One of the great central concerns is copyright issue for press
publishers.
Other topics addressed by our organizations are:
 Truthfulness in Reporting
 Independence from Pressures
 Prevention of Corruption and Conflicts of Interest
 Responsibility of Journalists
 Journalistic Diligence





R elation towards Sources of Information
Respect for Privacy
Use of Ethical Means
Respect for Authorship
Protection of Journalist
SO6 Total value of financial and in-kind contributions to political parties, politicians, and related institutions by country.
Ringier Axel Springer Serbia does not support any political party, nor does it
make any illicit contributions of this kind.
RingierAxel Springer Serbia does not support any political party, nor does it
make any contributions of this kind.
2.2.5 Aspect: Anti-Competitive Behavior
SO7 Total number of legal actions for anti-competitive behavior, antitrust, and monopoly practices and their outcomes.
There are no legal actions of this type in the reporting period.
2.2.6 Aspect: Compliance
SO8 Monetary value of significant fines and total number of nonmonetary sanctions for non-compliance with laws and regulations.
The publishing companies are advised by the legal departments of the company with the aim of avoiding fines and non-monetary sanctions for noncompliance with laws and regulations. Cases of significant fines as well as
non-monetary sanctions for non-compliance with laws and regulations did
not occur.
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3. Product Responsibility
The following indicators meet the G 3.1 MSS Guidelines of the “Global Reporting Initiative” (GRI) for the uniform, international structuring of sustainability
reports. (“MSS” stands for Media Sector Supplement.)
The abbreviation “PR” in the GRI Numbers stands for “Product Responsibility”.
S09 Business activities with significant potential or actual negative
impacts on local communities
S09 Business activities with significant potential or actual negative
impacts on local communities
The company’s printing plant could theoretically develop such potential S09
Business activities with significant potential or actual negative impacts on local communities
The company’s printing plant could theoretically develop such potential impacts on local communities. However: A media enterprise does not have an
effect on local communities through the proximity of production plants (factory
chimneys, etc.) but, if at all, then through the availability and content of its
media.
Therefore the indicators named by GRI for survey SO9 cannot be answered for
a media enterprise in terms of relevance (materiality).
GRI: Goals - Organization-wide goals that are relevant for the performance on individual aspects relating to Product Responsibility.
Digitization
Diversify into new business models
Build strong mobile position
SO10 Prevention and mitigation measures implemented in operations
with significant potential or actual negative impacts on local communities
The company’s printing plants are subject to strict regulation and meet high
voluntary standards.
Regarding the printing plant APM Print, it operates respecting all the legal
regulations that are in force in Serbia. Serbia is in the process of adjusting its
legal regulations to the EU legal regulations, therefore not all of Serbian laws
and regulations are in line with the EU laws and regulations yet, hence some
of the data requested by GRI does not exist.
GRI: Company guidelines - Organization-wide guideline that defines
the organization’s overall commitment to the aspects relating to
Product Responsibility.
Ringier Axel Springer Serbia refers to the responsibility that the company
takes with regard to its media products when talking about “product responsibility”. This consists first and foremost of:





J ournalistic independence
Care in the treatment of sources
The distinction between advertising and editorial copy
The Code of Conduct
Compliance with justice and the law.
The ultimate responsibility for questions relating to product responsibility lies
with the management board of Ringier Axel Springer Serbia.
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GRI: Procedures related to
training and raising awareness
Editors are instructed in and made aware of quality assurance in journalism
and regarding that issue. Ringier Axel Springer Media AG organizes occasional
meetings to discuss journalism.
GRI: Monitoring
Monitoring is a part of the responsibility of the main editorial offices and publishing
house managers, the legal department, the Human Resources managers.
Additional aspects from the GRI “Media Sector
Supplement”:
M2: Methodology for assessing and monitoring adherence to content
creation values
Ringier Axel Springer Serbia’s broad media portfolio encompasses multimedia
brand families such as Blic, 24 Sata, ALO!,Blic žena, NIN and Auto Bild. With
more than 10 newspapers and magazines and over 15 online services as well
as more than 5 app, the company is one of the leading media companies in
Serbia.
Editors at Ringier Axel Springer are aware of the responsibility they have for information and opinion forming. Independence is the indispensable foundation
of their work. The principles on the journalistic endeavors stated in the Code of
Conduct safeguard the general conditions that make independent and critical
journalism possible at Ringier Axel Springer Serbia.
Protection of Intellectual Property: Ringier Axel Springer Serbia is particularly committed to the protection of intellectual property rights of third parties.
The applicable laws are instrumental in the protection of intellectual property
rights. Ringier Axel Springer Serbia complies with the respective law of its
country.
Treatment of sources: Journalists are required to exercise particular care in
the treatment of sources and research. They stand up for freedom of expression and of the press and take decisions on the public interest in reporting,
which are determined by the law and acknowledged rules of journalistic due
diligence.
The editors-in-chief are responsible for the observation and implementation of
the guidelines in the company’s day-to-day editorial activities.
To ensure compliance with laws, voluntary commitments and guidelines,
Ringier Axel SpringerSerbia has introduced a compliance management system. The Code of Conduct is part of the compliance organization and is to be
understood as a summary of the Ringier Axel Springer Serbiarules of conduct,
which also include the guidelines for safeguarding journalistic independence.
Safeguarding of these standards facilitates the exchange with readers. This
includes the processing of readers’ letters and e-mails, the critique of papers
M3: Actions taken to improve adherence to content creation values
Ringier Axel Springer Serbia employed around 35 editors in 2014.
Ringier Axel Springer Serbia insists upon the strict separation of editorial copy
and advertising. Advertisements are marked. Any influence on content from
advertisers, governments or political parties restricts free reporting and is met
with aversion by the reader. Independence is thereby the first prerequisite for
excellent journalism. This is also valued by advertisers.
Readers can lodge complaints against journalistic content with the Press
Council, the institution for voluntary self-regulation of the press, as well as
before the courts.
M4: Actions taken in relation to the dissemination and accessibility
of content
Digitization: As part of the digitization strategy, existing print titles and content are being transferred into digital distribution channels. The service is
supplemented through online portals. This promotes the accessibility of journalistic content.
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Readers’ satisfaction:
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Ringier Axel Springer Serbia gains an impression on readers’ satisfaction
from the mails and letters that readers send to the newsroom or the comments
they post on our websites.
Also, Google analytics and Genius are used to measure online traffic as statistic for the number of readers who are interested in specific content.
Online privacy: The online titles provide their users with detailed information
on important issues, such as privacy policy, personal data, consent, user profiles, disclosure, cookies / web analytics service, right of access, and right to
object. http://www.blic.rs/strana/Uslovi-koriscenja
Media Protection of Young Persons: The task of Media Protection of Young
Persons is to protect children and adolescents from influences from the adult
world, which are likely to impair the development of young people as independent and active members of the community, or even to threaten this development. Ringier Axel Springer Serbia respects the legal requirements of the
Protection of Young Persons
M5: Complaints related to content dissemination
The company’s legal department examines complaints related to the editorial
content in our publications. Where legally required, replies or corrections are
published and a recurrence of violations prevented; in rare individual cases,
material compensation is also paid.
Readers can lodge complaints against journalistic content with the Press Council, the institution for voluntary self-regulation of the press, as well as before
the courts.
The Press Council in Serbia is independent, self-regulatory body that brings
together publishers, owners of print and online media and news agencies and
media professionals. It has been established for monitoring of observance of
the Codex of Journalits of Serbia in printed media and solving implications from
individuals and institutions related to contents of the printed media . The Press
Council is also autorized for mediation between aggrieved individuals, institutions and editorial staff, and the pronouncement of public warnings in cases
when determined that the violation of ethical standards defined by the Codex
of Journalists of Serbia has been made. The Press Council is also engaged in
education for acting in accordance with the Codex of Journalists of Serbia and
strenghtening the reputation of media.
Web site: http://www.savetzastampu.rs/english/
M6: Methods to interact with audiences and results
A key success factor for our media is to receive feedback from our readers and
users and have a regular exchange. This includes the processing of readers’
letters and e-mails. An important instrument for the direct exchange with readers are different kind of events, such as educational meetings organized by Blic
žena magazine, Puls parties
3.2.1 Aspect: Customer Health and Safety
PR1 Life cycle stages in which health and safety impacts of products
and services are assessed for improvement, and percentage of significant products and services categories subject to such procedures
Ringier Axel Springer Serbia is assessing all of the life cycle stages of the products and services continuously regarding the potential for optimization in the
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areas of health and safety. There is a focus on the field of newspaper and
magazine printing.
PR2 Total number of incidents of non-compliance with regulations
and voluntary codes concerning health and safety impacts of products and services, by type of outcomes
Incidents of non-compliance with health standards are not known.
3.2.2 Aspect: Product and Service Labeling
PR3 Type of product and service information required by procedures,
and percentage of significant products and services subject to such
information requirements.
Newspapers, magazines and online media are not subject to information requirements of this kind.
PR4 Incidents of non-compliance with product and service information and labeling regulations
Not relevant, as newspapers, magazines and online publications are not subject to this kind of “labeling requirement”.
PR5 Practices related to customer satisfaction, including results of
surveys measuring customer satisfaction.
Company uses services of IPSOS agency for measuring readers satisfaction
through tracking readership and sold circulation. This agency is using Daily
CATI omnibus method for measuring readership.
Explanation:
Method used for monitoring is CATI system (Computer Assisted Telephone
Interviewing).
Population is defined by households which possess a telephone
Sample – national representative 12+ years
1.850.000 telephone numbers
Penetration of (fixed) telephones – circa 85%
A total of 250 respondents are interviewed daily - circa 1200 weekly, 4800
monthly, and circa 60000 on annual level
All collected data – over 60000 respondants annually – are accumulated,
which makes a study of readers’ profile by each media possible (even the
media with small readership, and specific target groups)
Questionnaire
Method of spontaneous recall is used
„Which daily newspapers did you read yesterday?“
„Which magazines did you read during the last week?“
Comprehensive demography (occupation and position within the enterprise,
household structure, personal income and household income)
Weighting system – correction for the segment of households which do not
have a telephone
3.2.3 Aspect: Marketing Communications
PR6 Programs for adherence to laws, standards, and voluntary codes related
to marketing communications, including advertising, promotion, and sponsorship.
In a media company a differentiation must be made between advertisements
that customers place in the organization’s newspapers, magazines and online
services and the advertising that the company’s own newspapers, magazines
and online services place to promote sales.
The distinction between advertising and editorial copy is one of the central
points to be considered in the guidelines for safeguarding journalistic independence every time an advertisement is printed in the organization’s newspapers
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Added value through educational content
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2012
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3.2.4 Aspect: Media literacy
In accordance with the legal definition in the “Law on Protection of Personal
Data”, personal data in Serbia means “any information concerning the personal or material circumstances of an identified or identifiable individual”.
The European Union has regulated the treatment of personal data since 1995
in the Data Protection Directive 95/46/EC of the European Parliament and the
European Council. Its implementation into national law is through the “Law on
Protection of Personal Data”. This implementation allows for different organizational forms of data protection in companies.
In accordance with this matter, we currently keep the internal data basis,
which we will duly register in the authorized register of the Republic of Serbia,
Commissioner for the information of the public importance and personal data
protection, as this is new practice in Serbia.
3.2.6 Aspect: Compliance
PR9 Monetary value of significant fines for non-compliance with laws and
regulations concerning the provision and use of products and services.
M7: Actions taken to empower audiences through media literacy skills development
Ringier Axel Springer Serbia has provided several initiatives to motivate consumers to read more. Those actions were initiated mostly by the marketing
department. Activities included e.g.inserters with various kinds of educational
and informational content, insertation of books of famous authors etc photos
No fines were imposed for non-compliance.
The company’s legal departments examine complaints related to the editorial content in our publications. If legally necessary, replies or corrections are
published and a recurrence of violations prevented; in rare individual cases,
material compensation is also paid.
and magazines. Advertisements are examined according to standard criteria,
for example, for conformity with the constitution and law regulations.
Advertising is subject to statutory regulations as well as a series of directives
that advertising clients have to follow.
PR7 Total number of incidents of non-compliance with regulations and voluntary codes concerning marketing communications, including advertising,
promotion, and sponsorship, by type of outcomes
Ringier Axel Springer Serbia does not have such examples.
Advertising aimed to promote sales of the publishing products of Ringier Axel
Springer Serbia is in accordance with legal regulations.
3.2.5 Aspect: Customer Privacy
PR8 Total number of substantiated complaints regarding breaches of customer privacy and losses of customer data.
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............................................................................................................................................................................................................................................................................................................................... Environment
Environment
Environmental Indicators
The abbreviation “EN” in the GRI Numbers stands for “Environment”.
GRI: Goals regarding performance relevant to the Environment As
pects.
Ringier Axel Springer Serbia is continuously striving to improve the efficiency
in the use of resources. This include constant improving of the operation of
printing plant, server systems and computers, the administration of offices, the
distribution of newspapers and magazines, the procurement of printing paper,
the consumption of water and energy, as well as the generation of waste and
emissions.
The company’s goal is to optimize the use of energy, water, waste. That means
double benefit: saving money and taking care of the environment.
GRI: Company guidelines: Organization-wide policy that defines the organization’s overall commitment related to the Environmental Aspects
NOTE: Regarding the printing plant, in 2013 the objective to use electrical
energy as the only energy source, which caused 0% of gases emission has
been met.
Nedeljko Vučinić, General Manager
Every training for the employees is related to the knowledge on how to manage the savings that can be achieved in the production process. Questions
concerning the ecological optimization are integrated into these training, too.
GRI: Monitoring
Compliance for Ringier Axel Springer Serbia means compliance with legal
requirements, voluntary commitments and corporate guidelines. Employees
being aware of this is very important in this context. Violations of guidelines
and regulations can damage the environment, adversely affect the reputation
of the company and cause economic damage.
The Code of Conduct is an example in this context that provides reliable orientation to our employees.
Additional aspect from the GRI “Media Sector
Supplement”:
The transparency regarding the origin of the paper our company uses to print
its newspapers is promoted through the publication of the suppliers of printing paper. As Ringier Axel Springer Serbia is purchasing its paper through
the paper procurement of Axel Springer AG, contracts with suppliers contain
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sustainability-related clauses such as the Forestry Standards that are also
verified by the company on site. These included visits by Axel Springer AG to
suppliers in Russia, Norway, Canada and Germany in 2010 and 2011. The
suppliers of printing services are also announced.The proportion of used paper in printing paper averages more than 85%. For newspapers the proportion
of used paper is 65%.
The efficiency in the use of printing paper is optimized by measures used to
reduce mill broke. Returns (= unsold copies of newspapers and magazines)
are reduced through the continually refined control of copies delivered to the
respective sales outlets.
NOTE: In the perspective, there is a inkling from municipalities according
which old newspapers and magazines should be collected from readers for
recycling.
2. Details and references for the
2.1 Aspect: Materials
EN1 Materials used by weight or volume
Total material consumption can be seen in the Material and Energy Balance
Sheet, in which all of the input and output figures are documented.
Commentary within the framework of the GRI
“Media Sector Supplement”: As an indicator for efficient resource management, the presentation of specific indicators is more important than simply listing absolute consumption
figures. The prerequisite for this is the definition of a functional unit, such as,
for example, the ‘square meters of printed paper’
............................................................................................................................................................................................................................................................................................................................... Environment
2013
For producing our own magazines, printing paper purchased (in tonnes)
Printing paper which is processed in our own printing plants in Serbia for our own and other
products (in tonnes)
Printing paper which is processed in others printing plants in Serbia for our own products
(in tonnes)
2014
10,767
10,408
4.113,81
2.382,53
Millions of square meters of printed area in our own printing plants for our own and other products
Supplements and pre-products (in .000)
Printing Ink (in tonnes)
Damping-agent concentrate (in tonnes)
208.000
252.730
-
141.000
256.452
-
34.58
5.28
10.98
-
35.22
5.30
7.44
-
11.871
4.384.000
1.260
11.446
3.616.000
4.579
0.45
0.05
0.40
0.04
1.56
0.667
1.50
0.425
Operating Materials
Printing Plates (in tonnes)
Printing plate developer (in tonnes)
Production cleaning agents (in tonnes)
Other operating materials (in tonnes)
Auxiliary materials
Packaging materials (in tonnes)
Under wrapper paper ( in tones)
PP plastictape for strapper (in meters)
Stitching wire (in tonnes)
Office supplies (in tonnes)
publishing building
printing plant
Copy paper (in tonnes)
publishing building
printing plant
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EN2 Percentage of materials used that are recycled input materials
In 2014, around 70 percent of the newspaper and magazine papers used to print the company’s titles included used paper.
2.2 Aspect: Energy
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EN3 Direct energy consumption by primary energy source
In 2014, the energy consumption for the printing plants and in the publishing locations in Serbia (Belgrade) according to primary energy source was as follows:
Natural Gas
Fuels (in tones)
publishing building
printing plant
Total
2013
2014
2013 vs. 2014
0
0 In MWh
%
54,59
39,67
94,26
44,26
25,24
69,50
-20%
-36%
-27%
2013
2014
2013 vs. 2014
EN4 Indirect energy consumption by primary source
Indirect energy
Electricity (in Mwh)
publishing building
printing plant
District Heating (in Mwh)
publishing building
printing plant
630.928
2.405,6
372
0
512.738
2.014
377
0
-18%
-16%
+0,1%
0
The average primary energy used to generate the purchased electricity for the locations was the same for 2013 and 2014 as follows: Nuclear power 0 percent,
fossil fuels 43 percent, renewable energy 57 percent.
EN5 Energy saved due to conservation and efficiency improvements
The total energy requirements of the printing plant in Serbia, as well as the publishing location of Ringier Axel Springer Serbia has decreased in a comparison of
the year 2014 with 2013 by approximately 20 percent.
This was mainly due to: usageenergy saving light bulbs,investment in the purchase of new vehicles with less fuel consumption, implementation of the special
limiter for the electricity.
............................................................................................................................................................................................................................................................................................................................... Environment
EN6 Initiatives to provide energy-efficient or renewable energybased products and services, and reductions in energy requirements
as a result of these initiatives
This indicator has only partial relevance for Ringier Axel Springer Serbia, particularly as reading newspapers and magazines does not require energy and
the decision as to whether editorial content is taken up on printed paper or
digitally lies with the user.
EN9 Water sources significantly affected by withdrawal of water.
No specific water sources are affected by the company’s water use.
EN10 Percentage and total volume of water recycled and reused
Water is not recycled in the company. The respective municipal utilities are
responsible for the treatment of water. Water recirculation by companies is
subject to strict regulation and supervision. Numerous technical measures
contribute to the recirculatory use of water
Commentary within the framework of the
2.4 Aspect: Biodiversity
The gradual optimization of the energy efficiency and CO2 efficiency of servers
and data processing centers is at the forefront in the area of the increasingly
used digital media services.
EN11 Location and size of land in, or adjacent to, protected areas.
No Ringier Axel Springer Serbia site is located in a protected area, borders on
a protected area or is located in an area of high biodiversity value.
EN7 Initiatives to reduce indirect energy consumption and reductions
achieved
The energy consumption of the printing plants per square meter of printed
surface area was decreased by 17 percent in a comparison of the years 2013
and 2014.
* (2013 – 501.04 kW/m2, 2014 –419.58 kW/m2).
2.3 Aspect: Water
EN8 Total water withdrawal by source
The external procurement of water decreased in a comparison in 2013, at the
publishing house, from 3069 to 2933 in m3.
In 2013, at the printing plant, consumption per square meter was be 0,846 m3/m2
In 2014, at the printing plant, consumption per square meter was be 1,153m3/m2
EN12 Description of significant impacts of activities, products, and
services on biodiversity in areas of high biodiversity value
Pines and spruces from the northern hemisphere are processed for the manufacture of printing paper. The suppliers of printing paper undertake to make
sure and to check that the timber raw materials that are used by no means
come from protected forestry areas.
Also in unprotected forestry areas, improper forest use can disturb the ability
of biodiversity to regenerate, e.g. by interrupting the food chains. This can
happen, for example, when insufficient amounts of old wood and dead wood
are available as habitats for insects, e.g. those that the Finnish white-backed
woodpecker lives on.
You can find a list of suppliers of printing paper:
UPM, through AS Germany
VipapKrsko, Slovenia
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EN13 Habitats protected or restored
The company does not own any protected or restored habitats.
EN14 Strategies for the protection of biodiversity
Transparency in the origin of fibers is an important prerequisite for securing
the biodiversity quality of printing paper made from fresh wood fibers.
The contracts concluded with paper suppliers include the “Forestry Standards”: 1) Harvesting more timber than will re-grow is prohibited; 2) Forestry
shall not endanger animal or plant species; 3) The paper manufacturer must
perform eco-controls as a purchaser of timber; 4) The paper manufacturer
must ensure that the necessary ecological knowledge is conveyed to personnel (for example, forest workers); 5) The paper manufacturer must take
the indigenous people (the Sami in Northern Scandinavia for example) into
consideration; 6) The paper manufacturer must keep the public informed of
the advances made and problems encountered in environmental protection
EN15 Number of IUCN Red List species and national conservation list
species with habitats in areas affected by operations, by level of extinction risk.
The timber harvesting areas of our paper suppliers and/or their pulp suppliers are situated in Germany, Norway, Sweden, Finland, Russia, Canada, the
Czech Republic, Spain, Belgium, Holland, France, Austria, Switzerland, Brazil
and Uruguay. In each of these countries, lists are kept of threatened species,
the threat in some cases attributable to improper forestry methods. Specific
detailed Forest Use Guidelines for the protection of biodiversity apply in every
one of these countries.
2.5 Aspect: Emissions, Effluents, and Waste
EN16 Greenhouse gas emissions
To ensure a uniform representation of the CO2 emissions from the printing
and publishing locations at home and abroad, the European primary energy
mix is used for the calculation of the CO2 emission factor. There was measurement on Jun 8th 2012 which shows emition of CO 114,23 mg/m3 and
NO2 194,27 mg/m3. Allowed emition by Serbian law regulation was 175 mg/
m3 for CO and 200 mg/m3 for NO2.
NOTE: From 2013, 2014, 2015 there are 0% emission because for heating an
cooling we use only electric power.
EN17 Other greenhouse gas emissions
There are no other greenhouse gas emissions.
EN18 Initiatives to reduce greenhouse gas emissions
A range of measures have been introduced to improve resource efficiency
with regard to the emission of greenhouse gases. These include:
 Raising of employees’ awareness at the publishing office locations with
regard to energy efficient behavior (reducing standby energy consumption, etc.)
 Using more energy-efficient computers.
 More energy-efficient ventilating systems for cooling or heating in the
printing facilities
 Optimized energy management through periodic shut-downs of equipment in the printing facilities
 Controlling the lighting using motion detectors at the publishing office
locations
EN19 Emissions of ozone-depleting gases
No significant emissions are caused by substances that could contribute towards to the depletion of the ozone layer in the company’s production processes.
............................................................................................................................................................................................................................................................................................................................... Environment
EN20 Other air emissions, NO2
There was measurement on Jun 8th 2012 which shows emition of CO 114,23 mg/m3 and NO2 194,27 mg/m3. Allowed emition by Serbian law regulation was
175 mg/m3 for CO and 200 mg/m3 for NO2.
There were no emission of SO2 and dust.
EN21 Total water discharge by type and destination
There is no information for the volume of effluent (wastewater) discharged from the printing plant or Office.
EN22 Total weight of waste by type and disposal method
in tonnes (t)
Non-hazardous solid waste for recycling
All paper waste (in tonnes)
Aluminum ofset plates (in tonnes)
Non-hazardous solid
waste for disposal
Hazardous solid
waste for recycling (in tones)
Hazardous solid
waste for disposal (in tones)
2013
2014
505,340
35,330
444,932
38,131
-
-
2,715
5,374
0
1,442
Total Waste
The disposal of printing ink residues, of plastic waste materials, batteries and electrical equipment, etc. are subject to detailed national and European regulations,
with which compliance is reviewed. Mill broke from the company‘s printing plants is fed into the recycling process through licensed used paper dealers.
EN23 Total number and volume of significant spills
No significant quantities were spilled in the 2013/2014 reporting period
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EN24 Weight of transported, imported, exported, or treated waste
deemed hazardous under the terms of the Basel Convention Annex
I, II, III, and VIII, and percentage of transported waste shipped internationally.
The company does not transport, import or export any waste of this kind.
EN25 Identity, size, protected status, and biodiversity value of water
bodies and related habitats significantly affected by the reporting organization’s discharges of water and runoff.
The company does not cause any significant influences of this kind.
2.6 Aspect: Products and Services
EN26 Initiatives to mitigate environmental impacts
Investing in new printing machine
Changing system for heating and cooling that will use only electric power and
provides 0 percent of toxic emition.
In order to minimize returns, Ringier Axel Springer Serbia organizes collection of all unsold copies of the newspaper, including any supplements
in newspaper from the field. Authorized waste collectors of paper, with licenses for that job, distribute to Austria all collected amount of newspapers.
EN27 Percentage of products sold and their packaging materials that
are reclaimed by category.
The responsibility for the disposal of the plastic sheeting used to protect
newspapers and magazines during transport for recycling lies with the kiosk
operators.
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............................................................................................................................................................................................................................................................................................................................... Environment
2.7 Aspect: Compliance
EN28 Monetary value of significant fines and total number of non-monetary sanctions for non-compliance with environmental laws and regulations.
No such fines were imposed in the reporting period.
2.8 Aspect: Transport
EN29 Significant environmental impacts of transporting products and
other goods and materials used for the organization’s operations, and
transporting members of the workforce.
Fossil fuels are mostly necessary for transporting of goods and people. Three transport areas deserve special mention with respect to the company’s operations:
 D
elivery of printing paper by suppliers Transportation is managed with
camions and train
 T ransport of newspapers and magazines from most publishing companies
from the publishing wholesaler to the kiosks by independent carriers
2.9 Aspect: Overall
EN30 Environmental protection expenditures and investments
Current expenditure - not including VAT for measures which exclusively or primarily serve to protect the environment was not stated for 2013 and 2014.
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Economy
Economic Indicators
The abbreviation “EC” in the GRI Numbers stands for “Economic”.
EC: Economic performance and market presence
The strategy of the company is based on the core competences of excellent
journalism,marketing- cross-media extension and tapping new business.
Our broad media portfolio encompasses successfully established multimedia
brands such as Blic, 24 Sata, ALO!, Blic žena, NIN and Auto Bild. With more than
10 newspapers and magazines and over 15 online services as well as 5 app.
 Blic is the leading daily newspaper in Serbia.
 24 sata is the only free daily newspaper on the Serbian market.
 ALO! is the leading taboid.
 Blic žena is magazine for women with the highest circulation.
Goals - Organization-wide goals regarding performance relevant to the
Economic Aspects
Value-based leadership culture: The business strategy of Axel Springer Serbia is
following a growth and digitalisation strategy to meet the challenge of structural
change in the media landscape.
The overriding goals of this strategy are to ensure profitable, long-term growth
and permanently increase the company’s value.
The profitable growth and success of the company is primarily based on the following factors:.
Print-based core brands – – In all countries the organisation dominates the
tabloid market and has top newspapers and magazines in its portfolio. These
strong titles are the basis for the company’s success and will therefore be
strengthened and developed further.
Cross-media extension – There will be further development in the digital form of
thestrong print brands. For this reason, the company is adapting its structure and
organisation in order to achieve optimal integration of its print, online and mobile channels.
Tapping new business segments – Investments in digital companies and new
business models should provide the company with additional sources of revenue
and usefully complement the existing strong portfolio.Through our know-how and
the expertise of our mother companies we strive to develop those assets in an
optimal way
59
Economy��
Company guidelines - Organization-wide policy that defines the organization’s overall commitment related to the Economic Aspects
Our corporate values are: Be Genuine, Be Responsible, Deliver, Be Courageous, Embrace Change, Be Passionate.
Payments to capital providers - (equity capital providers)
PROPRIETARY INFORMATION
Payments to governments (taxes)
60
2. Details and references for the
Aspect: Economic Performance
EC1 Direct economic value generated and distributed, including revenues, operating costs, employee compensation, donations and other
community investments, retained earnings, and payments to capital
providers and governments (taxes)
 External revenues,
 Operating cost,
 Out of which employee compensation:
PROPRIETARY INFORMATION
 Donations: in 2014: N/A
 Donations: in 2013: N/A
Retained earnings
Equity capital generated as per 12/31/2014: 2,302 million RSD;
Equity capital generated as per 12/31/2013: 2,408.5 million RSD;
Tax expenditure (taxes on income and on earnings) in 2014: 42,5 million RSD;
Tax payments (taxes on earnings paid) in 2014: 47,7 million RSD
Tax expenditure (taxes on income and on earnings) in 2013: 58.7 million RSD;
Tax payments (taxes on earnings paid) in 2013: 72.9 million RSD
** Values are based on the company’s 2014 consolidated Income statement,
which includes data for the following subsidiaries: Euroblic Press d.o.oBanja
Luka, APM Print d.o.o. Novi Beograd, Trans Press d.o.o Beograd, Nin d.o.o
Beograd, Ras Online d.o.o.
EC2 Financial implications of climate change
 No direct effects have been identified to date

Indirect effects: Rising energy costs could have implications for the
distribution of newspapers and magazines, the operation of printing facilities
and publishing office buildings as well as the manufacture of printing paper
��Economy
EC3 Coverage of defined benefit plan obligations
Fiscal year 2014:
 Social expenditure (employer contributions to social security, incl. health
insurance) Social security contributions: 207.37 millions of RSD.
Fiscal year 2013:
 Social expenditure (employer contributions to social security, incl. health
insurance) Social security contributions: 191.9 millions of RSD.
** Values are based on the company’s 2014 consolidated Income statement,
which includes data for the following subsidiaries: Euroblic Press d.o.oBanja
Luka, APM Print d.o.o. Novi Beograd, Trans Press d.o.o Beograd, Nin d.o.o
Beograd, Ras Online d.o.o.
EC4 Significant financial assistance received from government (e.g.
subsidies, advertising) There were no significant financial assistance received from government.
TThe proportion of gross advertising expenditure by state governments and
the local governments as a share of the company’s advertising revenue
(without classifieds) in Serbia in the year 2014 was around 13.66% and
9.94% in 2013.
M1. Significant funding and other support from non-governmental
sources (advertisements, etc.)
Ringier Axel Springer Serbia generated advertising revenues amounting to
approximately 15.6 million euros in 2011. None of the sources from nongovernmental advertisers was responsible for more than a 1 percent share
of advertising revenues.
Aspect: Market Presence
EC5 Ratio of standard entry level wage compared to local minimum
wage
The work in printing plants, editorial offices, marketing departments,
sales, digital publishing, online programming and administration requires
above-average qualifications. Salaries for men and women are based
on the same criteria. The principal of equal pay for equal work applies.
In every country it operates in, the company competes for talented and
qualified employees. Against this background, all of the entry level salaries
and salaries at all locations are in part significantly higher than the local
minimum wage.
(Note regarding GRI Content Index: EC5 not calculated because initial salaries
at all locations lie significantly above the local minimum wage.)
EC6 Policy, practices, and proportion of spending on locally based
suppliers.
The company generates almost all of its revenue in Serbia. Supplies come
almost without exception from local sources or the region. One exception, depending upon the location, is the procurement of printing paper, particularly as
paper for newspapers and magazines is only produced in very few countries
in the required quantity and quality. The same is true for the procurement of
printing ink, printing machines and computers. An overview of the origin of the
printing paper used by the company can be viewed here
EC7 Procedures for local hiring and proportion of senior management
hired from the local community.
The company usually exclusively employs staff and senior managers at its
locations who are from the countries concerned. If suitable applicants are
available, staffing generally takes place internally. With growing European integration, competence and mobility however, regional origin is increasingly
fading into the background.
61
Economy��
Aspect: Indirect Economic Impacts
62
EC8 Development and impact of infrastructure investments and services provided primarily for public benefit through commercial, inkind, or pro bono engagement.
Ringier Axel Springer Serbia is aware of its responsibility within society. This is
why the company has various activities in the field of social responsibility. This
is the case in different ways regarding our media, our readers and employees.
We care about the concerns of our readers and users. This is why we use the
strength of our brands to launch, actively participate and promote numerous
fundraising and humanitarian events.
At the beginning of 2013 Ringier Axel Springer Serbia has established the
“Blic foundation”. Through conducting of humanitarian activities (Heart for
children, HELP) Blic foundation raised more than 800,000 euros.
With this fund Blic foundation managed
to ensure better living conditions for more than 400 children
throughout Serbiaby providing furniture, household appliances, firewood, adaptation of old houses. Also, Foundation
has bought houses for 25 practically homeless families
until now.
 to renovate and equip only pediatric clinical department of Ophthalmology in Serbia
 to renew dairy cuisine at the “Institute for Mothe r
and Child”
 to renew and equip with hospital furniture the neurology department in
Valjevo hospital
 to renovate and equip 10 houses after the disastrous floods in May 2014
The types of social commitment are usually media partnerships, awards for
outstanding achievements, appeals for pro bono engagement and donations,
taking over administrative and project costs, etc
EC9 Understanding and describing significant indirect economic
impacts, including the extent of impacts.
The indirect economic impacts that repeatedly attract attention include decisions
in the area of paper procurement. In Northern Finland, Norway, Canada, as well as
in the pulp production in Uruguay among other places, regional conflicts frequently
flare up, for example, concerning the use of land and forest resources. These often have to do with the competition between social (jobs) and ecological (biodiversity) interests. In such cases, the
Corporate Sustainability Office of Axel Springer AG, from whom we
purchase our paper, takes a detailed look on-site through talking
to trade unions, environmental organizations, scientists, representatives of the indigenous people as well as the tourism
industry and the government. The knowledge gained in
this process influences the decisions concerning supply
contracts with paper factories in the respective regions.
before
Blic Foundation renovated and equipped only pediatric clinical department of Ophthalmology in Serbia
AFTER
Sustainability
Report 2014
This Sustainability Report is printed on 100% recycled paper

Ringier Axel Springer Serbia 2014

Transcription

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