Vale Graphics 2013
Transcription
Vale Graphics 2013
CONTENTS Vol. 9 Issue No. 1 February/March 2016 Australian Fruitgrower Apple and Pear Australia Limited (APAL) is a not-for-profit organisation that supports and provides services to Australia’s commercial apple and pear growers. Australian Fruitgrower is published every two months. Publishers Apple and Pear Australia Limited Suite G01, 128 Jolimont Road, East Melbourne VIC 3002 t: (03) 9329 3511 f: (03) 9329 3522 w: www.apal.org.au REGULAR FEATURES Juicy bites . . . . . . . . . . . . . . . . . . . . . . . 4 APAL CEO’s report . . . . . . . . . . . . . . . . 5 APAL news . . . . . . . . . . . . . . . . . . . . . . 6 State Roundup . . . . . . . . . . . . . . . . . . 12 R&D Update . . . . . . . . . . . . . . . . . . . . 34 Weather, quiz and crossword . . . . . . . 35 Managing Editor Sophie Clayton Communications Manager, APAL e: cm@apal.org.au Technical Editor Angus Crawford e: acrawford@apal.org.au OUR COVER: Thomas Griggs on his family farm in Tasmania (read more on page 18). EVENTS Post-harvest seminar . . . . . . . . . . . . . .8 HortCon2016 . . . . . . . . . . . . . . . . . . .10 Online Manager Richelle Zealley e: rzealley@apal.org.au Kalei field day . . . . . . . . . . . . . . . . . .11 Advertising Summer marketing update . . . . . . . . .14 The publishers accept no responsibility for the contents of advertisements. All advertisements are accepted in good faith and the liability of advertising content is the responsibility of the advertiser. Enquiries: Hyde Media t: (03) 5659 5292 e: max@hydemedia.com.au MARKETING PROFILE Thomas Griggs . . . . . . . . . . . . . . . . . .18 Graphic Design Vale Graphics t: 0409 887 706 e: angie@valegraphics.com.au Copyright All material in Australian Fruitgrower is copyright. NO material can be reproduced in whole or in part without the permission of the publisher. While every effort is made to ensure the accuracy of contents, APAL accepts no liability for the information. Disclaimer Australian Fruitgrower’s content is intended for general informational purposes only and may not be suitable for your particular purposes. In particular, APAL is not responsible for any information which is supplied from external sources. You should obtain independent expert advice if you are considering relying on any information published in Australian Fruitgrower. APAL is not responsible for any loss, damage, cost or expense incurred by you or any other person as a result of any error, omission or misrepresentation in the contents of Australian Fruitgrower. ISSN 1447-5618 www.apal.org.au 11 New HIA marketing team . . . . . . . . . .16 ORCHARD MANAGEMENT Pre-harvest orchard check . . . . . . . . .22 22 Introducing PIPS2 . . . . . . . . . . . . . . . .25 Orchard fertigation research . . . . . . . .26 INDUSTY ISSUES Levies: where your money goes . . . . .30 INDUSTY DATA Export profits, currency exchange rates . .32 Edition Apr/May 2016 Jun/Jul 2016 32 Booking and Editorial copy deadline 7 March 2016 9 May 2016 Ad material deadline 11 March 2016 13 May 2016 APAL would like to thank our partners who provide us with funding and support. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 03 FROM THE EDITOR Drones for bird management T his year has already started on a high with APAL’s Post-harvest Seminar being well attended and covering some great topics. Angus Crawford reports on some key learnings from the day. There are more great events lining up for the year including the Kalei apple field day and the 2016 National Horticulture Convention (HortCon2016). Harvesting is also imminent, if not already started by the time you read this. Perfect timing to do a pre-harvest orchard appraisal to check the performance of your trees. AgFirst’s John Wilton shows us how to prepare you both for this harvest and, importantly, to get your trees ready for next season. If you get bamboozled with numbers and currency exchange rates, but want to know in which countries Australian exporters are gaining an advantage because of changes in the rates then you will find Yang Song’s article a must read. Yang is an economist with APAL and helping us decipher lots of industry data – you’ll be getting more insightful industry data in the magazine this year to help you make more informed business decisions. On the marketing front we have an update from Olivia Tait on APAL’s short stint in helping Hort Innovation with their marketing work. We’re also happy to welcome two new people to the Hort Innovation marketing team – Graeme Yardy and Lisa Troy. Graeme will head the new team and Lisa’s role will be wholly on supporting marketing for apples and pears. As a reminder this year will see us produce six hard copy editions of the magazine. But there will still be plenty of great content and even more across the APAL website so you won’t miss out on anything. South Australian orchardist Matthew Hannaford shared a great video clip of him using a drone to chase birds off his orchard. Follow him on Twitter for his #orchardtweets @matthanno Pouch bags boost apple sales US grower and packer Columbia Marketing International is now the #1 selling apple brand in US supermarkets, attributing its success to its pouch bags. Photo: freshplaza.com Using SmartFresh with pears APAL interviewed Dr Hannah James, AgroFresh, at our Post-harvest Seminar on using SmartFresh to store pears and how to ripen them after. Catch her video interview on YouTube. Sophie Clayton /applesnpearsau @applesnpearsAU /applesnpearsAU Subscribe to industryjuice tinyurl.com/APALnews 04 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 Submit your photos and ideas to cm@apal.com.au www.apal.org.au FROM THE CEO More to good profits than harvesting a good crop By John Dollisson CEO, APAL W elcome to 2016 and the first of our bimonthly magazines that will carry more detailed analyses to complement the daily apple and pear news emails, weekly Industry Juice newsletter and social media updates. If you are not getting these and would like to, please contact Sophie Clayton (03 9999 2701 or cm@apal.org.au). APAL commenced 2016 with a Post-harvest Seminar that recognised the importance of post-harvest in delivering first class apples and pears. By the time this magazine is out, we will have completed another successful round of Future Orchards® walks. Well done Angus Crawford on both fronts. The 2016 crop looks like another good crop of apples and, following the devastating hail storms in the Goulburn Valley, a leaner crop of pears. In the period up until harvest, we need to be vigilant watching weather, birds, bats and all the other threats to our crop. Having a good crop is only great if we can sell it at reasonable prices. As we know from last season, probably the worst pricing for some years, we need to manage the markets and marketing well to ensure an equitable share of profits to everyone involved. For domestic marketing, APAL has prepared a detailed analysis of the market research to establish why Australians are not buying more apples and pears. We met with the major retailers to see how the industry can work better with them and improve everyone’s profitability. APAL has also prepared briefs for both an apple and pear campaign to address these barriers and, now that Hort Innovation is staffed in the marketing area, we will be working with them to implement the campaigns. However, it’s not just about the domestic market. If we want to grow as an industry, we need long-term, reliable export markets for our apples and pears. The good news is that 2015 saw great growth in pear exports that were up by 46 per cent – representing 14 per cent of our fresh pear crop. Apple exports were up 111 per cent, but off a small base. We still export less than 2 per cent of fresh apple production – we need to be at 10 per cent! The good news is that the declining Australian dollar is assisting by improving our trading position with 15 countries that we trade or compete with. to be exported and this can be done by 10-20 committed exporters with a particular focus on Pink Lady™ apples. We will also be focusing on new markets for Australian apples and pears. This brings me to the 2016 National Horticulture Convention, which is scheduled for 23-25 June on the Gold Coast. The key challenges mentioned above will be covered at the Convention with equal attention to pre- and post-harvest issues and, importantly, ways to improve both our domestic sales, pricing and growing exports. I look forward to seeing many of you there this year and to meeting as many of you as possible in my field visits around the growing regions this year. All the best for 2016. :afg John Dollisson | t: (03) 9329 3511 | e: ceo@apal.org.au Nominations sought: APAL Directors: Queensland and Tasmania Apple & Pear Australia Ltd (APAL), Growcom and Fruit Growers Tasmania are seeking nominations from Class A Members of APAL who are interested in being a Director on the Board of APAL to represent Queensland and Tasmania. Nomination forms can be obtained from Growcom and Fruit Growers Tasmania and must be submitted to them by Friday 18 March 2016. For more information please contact: Christine Walker, Growcom, on cwalker@growcom.com.au or 07 3620 3861 Phil Pyke, Fruit Growers Tasmania, on phil@fruitgrowerstas.com.au or 03 6231 1944 Leanne Groves, APAL, on office@apal.org.au or 03 9329 3511 APAL is also working on more cost effective ways to export to make us more competitive, for example, packing in export bins for those markets that repack our fruit locally. We don’t expect everyone to export, but we do need a significant volume of fruit www.apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 05 APAL NEWS Aussie Apples quality specs Levy may rise to address exotic fruit fly APAL will be seeking the permission of the Minister for Agriculture and growers to increase the Emergency Plant Pest Response (EPPR) levy from zero to positive to eradicate three species of exotic Torres Strait Fruit Fly. I n August 2007, Australian apple and pear growers agreed to implement an EPPR levy to pay for the eradication of exotic pests affecting the apple and pear industry. T he Aussie Apples: Guidelines, specifications and product description language document has been completed. The document provides apple producers and packing sheds with written and pictorial quality parameters covering a number of common apple varieties. It is not designed to replace existing specifications or specific retailer specifications but rather provide a base level of understanding of quality parameters for Australian apples supplied into the domestic and export market. APAL welcomes feedback from members on the document that is available to download from the APAL website. :afg 06 industry contributions,” says APAL Industry Services Manager Annie Farrow. Since then, State and Federal biosecurity systems and the good work of biosecurity officers, has ensured that no incursions of exotic pests that affect the apple or pear industries has occurred. “However, because apples and pears are hosts of two of the predominant flies – melon fly (Zeugodacua cucurbitae) and oriental fruit fly (Bactrocera dorsalis) – the apple and pear industry under the EPPR Deed is obliged to contribute to funding an on-going annual eradication program. This is now expected to change because APAL, other affected plant industry representative bodies, and the State and Federal Governments have agreed to jointly fund the eradication of three exotic Torres Strait Fruit Fly species. “If the Minister and growers agree, then it is likely that governments would fund 80 per cent of the costs of eradication and the affected horticulture industries combined would fund 20 per cent. These flies occasionally appear on a seasonal basis on Torres Strait islands and are likely to have significant economic impacts on Australia’s plant industries if allowed to establish in mainland Australia. “The costs to the apple and the pear industries are expected to be less than $30,000 per annum, so growers are unlikely to see a visible change in the amount of levy they each pay.” “Up until now, the annual eradication program for these Torres Strait Fruit Fly species has been funded by the State and Federal Governments without AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 The APAL Board supports the need to trigger the EPPR levy. :afg www.apal.org.au APAL NEWS NEWS SNIPPETS Apple and pear exports up More say for growers From January to November 2015 Australia’s apple exports increased by 111 per cent and pears by 46 per cent compared to 2014. E xports of apples totalled 3,612 tonnes of apples with a value of $10.32 million. Trade to Thailand reached 550 tonnes, a five fold increase over 2014, while the much stronger Pink Lady™ apple trade to the United Kingdom also influenced export results. Australia exported 9,785 tonnes of fresh pears – valued at $15.7 million. New Zealand and Indonesia were the major market destinations. Trade to Hong Kong lifted off a low base to 1,109 tonnes. “Of course whilst the percentage increases on last year are truly impressive, it is important to acknowledge that we are coming off a relatively low base, particularly for apple exports,” says Olivia Tait, APAL Market Development Manager. “The encouraging aspect is that we are seeing a turn around and a renewed interest in pursuing export opportunities as an additional market channel/route to market. “Interest in exporting coupled with favourable exchange rates and the ability to identify and act on supply windows as they present themselves has helped to drive the increase in exports.” :afg APAL and other industry representative bodies could soon become voting members of Hort Innovation, according to Assistant Minister for Agriculture and Water Resources Anne Ruston. APAL is currently excluded from membership of Hort Innovation but Assistant Minister Ruston says “peak industry bodies have a legitimate right to have a big say in how research and development dollars are spent and most particularly marketing dollars.” Source abc.net.au NZ apple exports up New Zealand’s apple exports are expected to grow by 5.5 per cent on last year, according to industry body Pipfruit New Zealand. In terms of value, New Zealand’s apple exports are forecast to hit a record NZ$700m in 2016, up from NZ$630m the prior season. Source: fruitnet.com Quarterly levy reports Hort Innovation has started publishing quarterly apple and pear levy reports on their website as they shift to becoming more open and transparent. These reports show what projects are currently being funded and how much has been spent on each project thus far in the financial year. Source: horticulture.com.au VOH fights award changes The Voice of Horticulture is looking to fight changes proposed by unions to the Modern Horticulture Award that could make employing labour increasingly costly and impractical for growers. A survey is underway to gain evidence from growers to present at the Fair Work Commission hearing in March 2016. Source: voiceofhorticulture.org.au @applesnpearsau www.apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 07 EVENTS Post-harvest seminar focuses on improving quality By Angus Crawford Around 100 packing shed managers, orchard managers and industry advisors from across the country participated in APAL’s Post-harvest Seminar to learn about research and ideas to improve post-harvest quality in apples and pears. F irst up, horticultural consultant Marcel Veens advised us that achieving quality commences during development on the tree. His talk highlighted the orchard factors that contribute to better storage and post-harvest losses. Marcel explained that picking at the correct stage of maturity for the intended market “is probably the single most critical factor affecting quality to the consumer.” The stage of maturity at harvest is linked to storage behaviour, enabling growers to pick to maturities to target marketing windows. Fruit that is harvested at earlier maturation will generally store longer when starch patterns are high, but when the same fruit is harvested later the starch reduces and the storage life diminishes. “ Marcel explained that the “keeping quality of the fruit is affected by weather and/or orchard factors such as fruit load.” For example, rootstock influences vigour, nutrient uptake, crop load, tree age, water stress and pruning. During harvesting, quality can also be lost through bad handling and incorrect chemical application. Commonly grown apples that are particularly sensitive to calcium deficiencies, which can lead to the storage disorder bitter pit, include Granny Smith, Jazz™ and Kanzi®. Varieties such as these require a calcium program to reduce the chances of developing the disorder as well as a careful mineral balance of nitrate, potassium and magnesium. Cropping levels, adequate water, fruit size and excess vigour also need to be managed in the tree. When the trees are out of balance we see shoots taking away valuable nutrients and water from the fruit leading to low calcium levels. Managing diseases before storage Late-season broad spectrum fungicide applications will help alleviate a lot of the risk of carrying diseases from the orchard into storage. These programs should begin from about six weeks before harvest. Dr Robert Holmes, Department of Economic Development, Jobs, Transport and Resources, Victoria (DEDJTR), who is a post-harvest expert and plant pathologist, outlined the many causal factors of post-harvest diseases including poor hygiene of bins and other equipment, no late season broad spectrum fungicides, heavy rain, and no post-harvest fungicides. Robert explained that diseases harboured in the orchard should be controlled. Neofabraea alba, which causes target …picking at the correct stage of maturity for the intended market is probably the single most critical factor affecting quality to the consumer. 08 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 rot, can be reduced with the removal of mummifed fruit, while Antracnose can be reduced by removing perennial cankers caused by Neofabria perennans. The most prominent diseases in NSW, Victoria and South Australia are blue mould, caused by Penicillium; target rot caused by N. alba and N. perennans; and Botrytis. Queensland has a different spectrum with lenticel spot (Phoma, Botryosphaeria), blue mould, Alternaria and bitter rot Colletrotricum. Fruit ripeness and flavour Dr James Mattheis, United States Department of Agriculture, defined what it means for fruit to mature. Many factors change as fruit matures in the field: fruit colour develops; starch and firmness decrease, sugar and acidity increase; aroma (volatiles) changes; and greasiness develops – these changes occur differently for each variety in different regions. On the topic more of fruit flavour, James explained the importance of volatiles as important chemical compounds that give the fruit its characteristic flavours and aromas. More complex flavours develop during ripening, but when apples are picked at an earlier maturity for long-term storage a lot of volatiles that create these flavours are simply not present. Flavour in apples is defined by aroma, basic tastes (sweet, sour, bitter, astringent) and texture (mouthfeel). On the flip side, if too many volatiles are produced it is often associated with the apple being overripe. The significance of this is that while long-term storage does very well to maintain quality it also suppresses the production of volatiles and flavours, which u we get in riper fruit. www.apal.org.au EVENTS u In one study James reported on, consumers were asked to compare freshly picked apples imported from Chile with US-grown apples stored for several months – with the consumers not knowing the source or storage status of the apples. Consumers were mixed in their preference, with a similar number preferring the stored fruit as to those liking the newly harvested fruit. Measuring maturity Maturity is largely measured with starch tests using iodine. Indicators such as pressure testing for measuring fruit firmness, soluble solids test for measuring sugar levels, and background colour testing are used more for quality, but can help gauge maturity too. James added that for fruit maturity we could use titratable acidity as well, a measure which provides useful linkages to the eating quality. He explained that “one of the goals of storage management and ensuring a good quality product to the consumer is to maintain acid at a relatively high level.” The way to do this is to have good storage protocols that maintain respiration to a very low level. “For varieties which have a sweet, tart flavour when the acidity gets too low it changes the way the consumer perceives the taste,” James explained. During storage, soluble solids will be fairly similar to what is measured earlier, but it is more the acid component which gives the intensity, tartness and the perceived quality of the apple delivered to the consumer. “Even in Fuji which is not a sweet, tart variety, a loss of acid really affects the eating quality,” said James. A potential tool for easier measuring and management of maturity is the DA (Difference of Absorbance) meter. Dr Dario Stefanelli, DEDJTR, explained that the DA meter is not destructive and estimates fruit maturity based on loss of chlorophyll and ethylene production rate. In Dario’s trials, the DA meter was used on both Cripps Pink and Rosy Glow from pre-harvest and these measurements were continued through the entire time in storage. The DA meter could be useful for our industry, but Dario explained that more research is needed to capture and www.apal.org.au A demonstration of the effects of different applications of SmartFresh on apples at the APAL Post-harvest Seminar, 13 January 2016. understand regional and varietal differences that occur. However, once fully developed, the DA meter could be used along the supply chain from identifying optimal harvest dates in the field to measuring fruit maturity during storage and storing the fruit at the best time, to deliver a more consistent product and improve consumer satisfaction. Mature versus mature There are two types of maturity: physiological and horticultural maturity. Fruit is physiological mature when it will ripen after harvest if picked. Physiologically immature fruit picked too early will suffer moisture loss, shrivel, and never reach optimal condition. Fruit may be picked at physiological maturity so it keeps better in long term storage even though it is not ready for sale yet. Horticultural maturity refers to the appearance and marketability of the fruit or its ‘ripeness’. Product applications The use of DPA was topical and mentioned in several of the presentations. In particular, Stephen Tancred, Orchard Service, presented a trial comparing SmartFresh (1-MCP) with DPA. He concluded that SmartFresh controls scald well under high pressure Australian conditions, and it maintains fruit firmness and acidity. Data from the trial re-affirmed why SmartFresh needs to be applied within the first seven days after harvest. When SmartFresh was applied after the first seven days the control of scald and maintenance of firmness diminished. To further this point, the mechanism behind why this timing is so critical was explained by James. The ethylene produced in that short seven day period will produce pre-cursor compounds which then oxidise and cause scald. Applying SmartFresh early prevents these compounds from being made. Dr Hannah James from AgroFresh spoke about the complexities of pears and how SmartFresh can be used effectively on pears alongside other methods to ensure a consistent consumer-ready pear. More information Presentation slides from each speaker at the seminar are available on the APAL website. Acknowledgements Thanks to event sponsors Campbell Chemicals, Isolcell and Sumitomo Chemical, and APAL corporate sponsors E.E. Muir & Sons and AgroFresh for their ongoing support. APAL would also like to thank the presenters and participants who all helped make this event worthwhile and successful. :afg Angus Crawford, Technical Manager, APAL t: (03) 9329 3511 | m: 0427 111 852 e: acrawford@apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 09 EVENTS APAL Chair invites growers to HortCon2016 By Michele Allan APAL Chair Dr Michele Allan encourages apple and pear growers to participate in the 2016 National Horticulture Convention (HortCon2016) to learn the latest insights and technologies for our industry, build business relationships and get involved in export displays for buyers. T he horticulture industry is on track to become the second largest agriculture industry in Australia and has the potential to double in size by 2015. It is currently valued at almost $10 billion at the farm gate, employs more than 60,000 workers and includes more than 20,000 enterprises. It is a great time to be involved in horticulture. I strongly encourage all members of the apple and pear supply chain to attend the Convention. It provides a great platform to connect and network with like-minded colleagues and develop an understanding of broader, horticulture-wide issues. It’s important to recognise that even though you may grow a different commodity, or service a different area of the supply chain, as a whole, if we work together, we can strive for greatness in this exciting industry. You may even develop a new business idea! This year, the apple and pear program will look at how to increase domestic consumption and exports. We will also delve into pre- and post-farm gate practices and how a strong focus in these areas can add value to the industry. Collaboration is an important part of business practice and I foresee the relationships built during HortCon2016 will lead to greater opportunities throughout the year. Sharing contacts, knowledge and building relationships with members along our supply chain could also lead to building better working relationships with our major retailers in Coles, Woolworths and Aldi. The apple and pear program will address all areas of the supply chain, focusing on pre- and post-farm gate; risk mitigation; and market opportunities. And will be filled with: » Apple and pear focused speaker sessions » Dedicated apple and pear social events » Apple and pear industry updates » Reverse Trade Mission, exporter produce display » ‘Pome Zone’ meeting area » An extensive trade show » Highly regarded key note speakers » Business development planning sessions » Apple and pear panel discussion » APAL Annual General Meeting » Gala dinner The RACV Royal Pines Resort on the Gold Coast offers sophisticated facilities in a secluded, relaxing atmosphere. I look forward to meeting with attendees and discussing the exciting future of our industry and hope to see you there. :afg 10 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 www.apal.org.au EVENTS UPCOMING EVENTS Kalei apple field day ® Apple growers are invited to attend a Kalei apple field day at the Queensland Department of Agriculture and Fisheries (DAF), Applethorpe Research Station, to learn more about this new variety. A PAL is managing the marketing of Kalei – an apple variety bred by DAF in Queensland. The Kalei variety is not a ‘club’ variety and is available to all interested growers. “Kalei apples are sweet and stay fresh for longer, and the best part is the variety can withstand apple scab in the orchard, providing financial benefits to growers along with environmental benefits,” says Mr Garry Langford, APAL Intellectual Property Manager, who leads the team at APAL that is marketing and commercialising Kalei apples. Kalei is a productive variety that is wellsuited to high density growing systems. At the field day Dr Simon Middleton, the Principal Horticulturist involved in the ® Prevar Field Day – Piqa Boo Hawkes Bay, NZ 18 Feb 2016 development of Kalei at DAF, will talk about growing and managing Kalei apple trees in new plantings through to mature orchards. Kalei apples can successfully be produced organically because of their scab resistance and when they are grown in a certified organic orchard and meet specific trade mark quality specifications may be sold under the brand name Azana®. APAL’s plans for expansion and marketing of the Kalei variety and Azana® brand will be discussed at the field day. Refreshments will be provided. For more information contact APAL Trade Mark Attorney Rebekah Jacobs on rjacobs@apal.org.au or 0419 599 734 :afg Date: Monday, 4 April 2016 Gulfood 2016 Dubai World Trade Centre 21-25 Feb 2016 ® ® Prevar Field Day – Piqa Boo Nelson, NZ 25 Feb 2016 The Apple and Grape Harvest Festival Stanthorpe, Qld 26 Feb – 6 Mar 2016 Cider and Pork Festival 5-6 Mar 2016 Swan Valley, WA Harcourt Applefest Harcourt, VIC 12 Mar 2016 Donnybrook Apple Festival Donnybrook, WA 26-27 Mar 2016 2017 Nuffield Australia scholarship Applications open 1 Apr 2016 Kalei apple field day Applethorpe Research Station, QLD 4 Apr 2016 Time: 1.00 – 4.00pm Food & Hotel Asia Singapore 12-15 Apr 2016 Where: Applethorpe Research Station, Rossler Ave, Applethorpe, Queensland HortCon2016 Gold Coast, QLD 23-25 Jun 2016 More event info: apal.org.au/events APAL’s Rebekah Jacobs shows Asian buyers Kalei apples at the 2015 National Horticulture Convention – growers can learn more about Kalei at the upcoming field day. www.apal.org.au We want to know about your local events for fruit growers! Please submit your events to cm@apal.org.au to get listed here and on APAL’s website. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 11 S TAT E R O U N D U P State Associations WESTERN AUSTRALIA Pomewest (08) 9368 3869 www.pomewest.net.au NEW SOUTH WALES NSW Farmers Association (02) 8251 1700 www.nswfarmers.org.au New South Wales NSW growers are happy after a good cherry season in Orange and are looking forward to harvesting their apples at the best time to get consumers a great taste experience to bring them back again and again. QUEENSLAND Growcom (07) 3620 3844 www.growcom.com.au SOUTH AUSTRALIA Apple & Pear Growers Association of South Australia (08) 8389 8300 www.apgasa.com TASMANIA Fruit Growers Tasmania Inc (03) 6231 1944 www.fruitgrowerstas.com.au VICTORIA Fruit Growers Victoria Ltd (03) 5825 3700 www.fgv.com.au www.apal.org.au/ about-apal/our-partners As I write this we are just getting over the last day of extreme weather conditions in the mid 30s, I don’t think the trees or myself could have taken much more. In Orange, most apple growers have diversified into cherries. After two disastrous years, 2015 was faultless for most growers; perfect rain and sunshine combined with great prices. We’re already looking forward to next year and hoping for a repeat performance. In the Orange district, apple harvest should be starting Western Australia WA continues its effective quarantining of Queensland fruit fly (QFF), with reports the crop is looking promising across the state. 2016 crop outlook Susie Murphy White, our Pome Projects Manager, reports that overall our crops are looking very good. On the netted project site in Manjimup, Pink Lady™ apples are bigger in size compared to where they were at the same time as last year. WA has had a good chill year and the flowering of most varieties was compact and reached full bloom five days earlier than the last few years. However, there is 12 evidence of increased insect pressure from mites. Growers have provided their crop observations across WA’s growing region: • Donnybrook – crop is looking good and above average in potential yields. • Bridgetown – good crops, with Pink Lady apples comparatively a little light on. • Pemberton – crops slightly down on last year but still should see good yields. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 around mid-February, hopefully the weather will be kind to us and all other districts. Just something to think about; apple consumption in Australia is reported to have decreased. Maybe a good start would be for our industry to pick our fruit when it doesn’t taste like a potato or to the other extreme, pick fruit when it is like a marshmallow. to eat more and more apples. The better the fruit the greater the demand, and the greater the demand the better for all growers. I had better stop now before I get into trouble but I am sure you get my drift. February, March and April should be the optimum time for consumers to be eating fresh fruit from the tree and enjoying the fruit and wanting Guy Gaeta • Manjimup – initial projections show that yields could be better than 2015, hampered only by mites due to mild conditions with more sprays being used. detected in the Outbreak Zone or Outbreak (Quantantine) Area south of Perth since 23 November 2015. Property inspections and weekly baiting continue in this program. Baiting is expected to conclude in early March, and provided no flies or larvae are found re-instatement of QFF Area Freedom to the area will be sought. • Perth Hills – Galas are looking very good, quality and quantity generally are also looking very promising. No mite problems currently. QFF outbreak QFF affected industries are continuing to support the Department of Agriculture and Food in WA to eradicate the pest. The local council and community in the area have been successfully engaged to quarantine the movement of fruit and green waste to help fight the spread of further contamination to other areas. So far, the encouraging news is that no QFF have been Till next time, I hope everyone has a stress free and successful harvest. Communication Officer NSW Farmers Association Upcoming events A Future Orchards® walk will be held on Monday 1 February hosted by Steven Ghilarducci of Strathsprey Orchard and organised by Susie Murphy White. This time the walk will take place in the Perth Hills area in Karragullen followed by a sausage sizzle to round off the day. Nardia Stacy Executive Officer Pomewest www.apal.org.au u S TAT E R O U N D U P u South Australia A new strategic plan for the SA apple and pear industry has set a fresh and competitive focus for the local industry just as growers head toward harvest after a hot and dry spring and summer. This year started off in the same manner as 2015 finished – with ongoing hot and dry conditions. After a sustained dry spell many growers are under pressure to manage their limited water resources through the remainder of the season to ensure that good fruit size and quality is achieved. The unseasonal conditions through spring and early summer have made it difficult to predict harvest dates. However, indications are that growers will be picking a bit earlier than usual. By the time this goes to print, harvest will be well and truly underway. The seasonal conditions have also affected the flowering of many of the eucalypts this summer and as a result the bird pressures on fruit are very high already. Growers are reporting that this season could be equally as bad if not worse for bird damage than the challenging year faced in 2014 and we are seeing quite a bit of throw-over net going out. Growers also continue to invest in permanent netting as they can afford it. to gain recognition of the Adelaide Hills as a Pest Free Area to help assist future growth opportunities in exports from this region. Notwithstanding the challenges faced, growers are doing a great job with their management as there appears to be a good crop of fruit that has so far stood up well to the conditions. The significant areas of young trees planted in 2015 are also showing terrific growth. We have also finalised our strategic plan for the South Australian apple and pear industry for the next five years, which provides direction for a sustainable, proactive industry driven by passion, professionalism and collaboration. The continued investment that we are seeing by many businesses into setting themselves up for the future, despite the current challenging economic, regulatory and climatic conditions, is placing our industry in a very strong position to meet these aims. While 2015 was a year to forget for many in terms of prices, there were some highlights, with Lenswood Co-operative building their export program with good penetration into Thailand and the United Kingdom. The Apple and Pear Growers Association of South Australia is working with the SA Government and the cherry and berry growers Susie Green CEO Apple and Pear Growers Association of South Australia South Australian growers viewing Rob Green’s pruning / picking platform at the Future Orchards walk in the Adelaide Hills. www.apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 13 MARKETING Apple and pear summer marketing update 2016 By Olivia Tait APAL’s Olivia Tait reports on what was achieved in the apple and pear marketing domain during the time APAL was asked to help. I t was agreed between APAL and Horticulture Innovation Australia Ltd (Hort Innovation) that APAL would manage a range of short-term marketing projects during November and December 2015 whilst Hort Innovation secured a new dedicated person to manage the apple and pear marketing program. The following provides an account of what we undertook to deliver, what was achieved and a where to from now review. We found the following for apples: Data analysis • Average retail price: $3.82/kg Before we could proceed with confidence with any marketing work, it was necessary to get a clear and accurate understanding of the apple and pear categories, with a focus on understanding the size of the category, household penetration, purchasing frequency and the retail market value. “ Previously, APAL had not been given this data in full. When Hort Innovation provided us with what data was available and we had a chance to analyse it we realised there were questions about its accuracy and integrity. Freshlogic was engaged to look at what insights we could extract from the available data because they have extensive knowledge, insights and experience in the fresh food category and an understanding of the domestic retail landscape. This data was overlayed with qualitative findings so we could further understand purchasing behaviours, motivations and barriers. We then tested the accuracy and validity of the data and findings with the main retailers to ensure we were on the right track. This information not only provided us with a much better understanding of the current situation, it helped us to identify growth areas and pathways to improve grower margins and returns. APAL welcomed the opportunity to get more involved in the planning, development and execution of apple and pear marketing activities. 14 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 • Percentage of households buying apples: 90% • Average number of shopping trips when apples are purchased per year: 26.5 (Customers are buying apples every second week) • Average purchase: 0.89kg (or about 5.5 apples @ 160gms each) This indicates that for apples we need to increase purchasing frequency and increase price per kilogram. For pears we found: • Percentage of households buying pears: 60% • Average number of shopping trips when pears are purchased per year: 11.1 (Customers are buying pears less than once a month) • Average purchase: 0.849kg (or about 5 pears @ 170gms each) • Average retail price: $2.91/kg For pears, we need to increase the purchasing frequency, market penetration and price per kilogram. Category management plans Category management plans look at all the opportunities for selling a product throughout the year across areas including promotions, pricing, packaging, competition, etc. to identify the most effective strategy to deliver a return. The development of category management plans for apple and pear is a vital tool in helping to understand the dynamics within the retail channel and enables the development of a strategic plan to co-ordinate the category to deliver improved outcomes. Previously there has not been an apple or a pear category management plan. Securing accurate market data is the foundation of any category management plan development. With more data now in hand, a first draft version of the pear category management plan was developed and shared with Coles, Woolworths and Aldi. We are keen to secure their buy-in as the plans are developed further. An apple category management plan is also now in development. APAL will continue with this work to bring the development of the plans to completion. www.apal.org.au u MARKETING Two of the leading characters from the Hailstorm Heroes pear campaign designed to promote our hail affected pears – Battler Pear and Guru Pear. u Taste festival In 2015, funding had been committed to the Taste of Melbourne festival. There are no records of what has been done for apples and pears in previous years at the festival, but APAL picked up the responsibility to deliver the event and worked towards maximising the benefits and exposure it offered. The event was run over four days at Albert Park. We set up the apple and pear stand and sold over 750 pear smoothie and apple frappé drinks. The stand promoted not only the quality of Australian fruit but showcased its use in different formats to a largely foodie audience. Looking at the cost and the benefit to the industry the Taste festival might not be the most efficient way to promote apples and pears alone. Perhaps if it was a horticulture-wide display it may be worth considering in the future with an educational element. Social media and website review Social media and websites provide us with a great opportunity to engage with current and potential consumers. Once we saw the investment being made into these areas for Aussie Apples and Australian Pears it became apparent that we could be getting a lot better value for money. APAL conducted an extensive review of the apple and pear Facebook and Twitter accounts, websites, and the contracts with the respective service providers. We identified a number of ways to improve returns across these mediums and have submitted a number of recommendations to Hort Innovation to ensure better value for money and improved performance. Our work in these areas must be aligned with other marketing activities and focused in increasing sales and consumption of apples and pears. Pear marketing campaign The Rediscover the Pear campaign has run for the last three years, with the pear cookbook as the main marketing piece. Whilst this campaign has played an instrumental role in helping consumers understand the versatility of the pear, it had run its course. Indeed, the third cookbook released in 2015 simply repeated recipes from the previous cookbooks and used the same imagery. APAL has developed a new pear campaign that targets the following key message pillars: health and nutrition; snacking; versatility; product attributes; and provenance. The campaign comes to life with pear characters who each tell a story. In addition to the core campaign, we developed two unique characters, Guru Pear and Battler Pear that are part of our Hailstorm Heroes team. These characters aim to tell the story of the hail storms that hit the Goulburn Valley and encourage customers to buy hail-affected fruit. All the creative work has been completed under APAL’s management and shared with pear growers in the Goulburn Valley. The execution of this campaign now sits with Hort Innovation. Export market development funding APAL took on the role of reviewing the application and reporting process of export market development funding that is used by growers to help them promote their apples and pears overseas. APAL has presented Hort Innovation with a series of recommendations as to how this process could be better managed to ensure the money invested in overseas export markets is spent across initiatives that will drive sales and increase the exposure of Australian fruit across key export markets. A wrap While it was a busy few months, APAL welcomed the opportunity to get more involved in the planning, development and execution of apple and pear marketing activities. All that work has now been handed back to Hort Innovation with the appointment of Lisa Troy as the Marketing Manager for Apples and Pears who is now responsible for delivering marketing. Collectively we have worked to get the apple and pear marketing efforts back on track after what’s been a pretty turbulent period. Open, transparent and collaborative behaviours will need to be adopted to ensure the successful delivery of apple and pear marketing efforts and to ensure far more effective and efficient use of the apple and pear marketing levy funds. :afg Olivia Tait, Market Development Manager, APAL | t: (03) 9329 3511 | m: 0427 111 852 www.apal.org.au I e: otait@apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 15 MARKETING Welcome to the new Hort Innovation marketing team Two new staff have joined the Hort Innovation marketing team: Lisa Troy, the new Marketing Manager for Apples and Pears, and Graeme Yardy, the new overall Marketing Lead. We invited them to introduce themselves, share their observations about marketing for apples and pears and give us an update on all marketing activities. Graeme Yardy I join Hort Innovation with a background as a senior marketing leader for Mars both in Australia and North America, with responsibilities for their food business, incorporating brands such as Masterfoods, Dolmio and Uncle Ben’s Rice. My primary focus has been developing strategic growth plans to guide the Mars marketing activities and innovation plans. I’m a big believer in keeping marketing simple and focused, backed by solid data, and always with the end consumer in mind. “ Graeme Yardy, Marketing Leader, Hort Innovation t: 02 8295 2300 e: graeme.yardy@horticulture.com.au My family is from country NSW, with strong ties to the Northern Rivers/Tweed area, and so I’m looking forward to getting back to my rural roots in this role. My wife and I live on the Central Coast of NSW and we have a young son born at the end of last year. I’m a keen surfer, photographer and have a passion for food – both cooking and eating it. At Hort Innovation, I will oversee all industry programs, and the first few weeks have been busy, engaging with the many and varied groups that make up the galaxy of industries that Hort Innovation services. My initial observations are that there is so much great work being done out there to grow and improve the profitability of the horticulture sector. The work that APAL has been doing recently to help Hort Innovation to ensure apples and pears are top of mind for consumers, is an example of this great work. This gives the industry and my team here at Hort Innovation a fantastic springboard to build further returns for growers. The opportunity for us as an industry is to collaborate on building and executing engaging consumer facing activities. Apples and pears, like all industries and products, continually face the challenge of relevance in people’s lives – whether it is their go-to snack, as a core ingredient, or some other purpose, we must be consistent and focussed in winning their hearts and minds. Efficient use of levy funds to drive returns for growers is fundamental, and while I’m aware of the challenges of 2015, my goal is to work hard to bring great growth plans to market, in a transparent and inclusive way. I’m looking forward to the support of the APAL team in helping me to achieve this. Lisa Troy, who will be your Marketing Manager, will be a fantastic resource for the apple and pear industry. She has a wealth of experience of what works and what doesn’t in the food space, and has hit the ground running. I’m looking forward to supporting Lisa to continue, and to create, some great work on apples and pears. Efficient use of levy funds to drive returns for growers is fundamental, and while I’m aware of the challenges of 2015, my goal is to work hard to bring great growth plans to market, in a transparent and inclusive way. 16 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 u www.apal.org.au MARKETING u Lisa Troy M y work background is in food and beverage marketing in both brand and trade marketing roles, having worked most recently for Weight Watchers managing the Weight Watchers branded range sold in the Grocery channel across Australia and New Zealand. Previous to this, I worked for Goodman Fielder on various brands such as MeadowLea, Praise and White Wings and at Diageo, on Johnnie Walker, Bundaberg Rum, Baileys and Smirnoff. On a personal note, I have been somewhat of a nomad as I am originally from Sydney, grew up in Wagga, spent time living in Germany, Japan and Singapore and am now living back in Sydney. I am passionate about fresh, seasonal food and enjoy cooking and eating out in my spare time. When I started, it was a priority to get up and running in the role as quickly as possible and to get to know as many people within Hort Innovation and the industry. My first weeks included meetings with the APAL team, a visit to Sydney Markets and meetings with various suppliers to gain insight into the industry and updates on the marketing activity to date. I appreciate the work that APAL and other members of the Hort Innovation team have been doing while the marketing role was vacant and have been learning from their experience in the industry. I am currently working on delivery of the marketing activity that has been agreed for the remainder of this financial year until June 2016 and moving forward on the planning process for 2016/2017. In March, we have two major sponsorship activities planned with the Sydney Royal Easter Show from 17 to 30 March 2016 and the Run for the Kids Fun Run in Melbourne on Sunday 20 March 2016. Both events are a great opportunity to promote Aussie Apples with Run for the Kids attracting over 30,000 runners and the Sydney Royal Easter Show expecting around 900,000 visitors in 2016 with extensive media coverage of both events as well. Lisa Troy, Marketing Manager, Hort Innovation t: 02 8295 2336 | m: 0439 005 381 | e: lisa.troy@horticulture.com.au Additionally, I am looking forward to working with APAL and the new Advisory Panel to progress the work that APAL has done, with renewed energy and a collaborative approach. Looking forward, I expect that as a team, we will be busy prioritising ideas and opportunities to deliver the greatest return on our investment as there is certainly no shortage of either! According to research conducted in Jan 2015, only 2 per cent of Australians are eating two serves of fruit and five serves of vegetables each day despite this being the daily intake recommended by the National Health and Medical Research Council. Overall, the health messages are more and more confusing with consumers bombarded with information and misinformation about the health benefits of various diets and lifestyles. We have an enormous opportunity to tap into this consumer interest in health and fitness and communicate more meaningful and on-trend health messages. Also, with the proliferation of the foodie culture, cooking shows, ‘food porn’ and so on, consumers are more aware of where their food is coming from and want to increase and show off their food knowledge. We can build on this by showing consumers which variety of apple or pear to select for different cooking and eating occasions. With awareness and household penetration of apples and pears high, we need to focus on encouraging consumers to purchase both fruits more often and will ensure the marketing plan is focused on delivering to agreed strategic goals and objectives :afg www.apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 17 PROFILE Growing A Future By Richelle Zealley Born to an apple-growing family and working at Hansen Orchards in Tasmania got Thomas Griggs interested in the apple industry, but it was his time spent completing a Diploma of Agribusiness at Marcus Oldham that gave new momentum to his horticultural career. D uring the last 12 months Thomas has formed life long friendships with people from a range of backgrounds within agriculture. He has also developed his knowledge of the industry and is looking for an internship to continue his professional development. Thomas is a seventh generation apple grower who, like many young people with a passion for growing apples, would like to take over his family orchard, Griggs Bros, one day. “I am still quite young with a lot to learn but my goal is to one day take on the management of my family orchard,” says Thomas. “Since then, Dad and his brothers, Stuart and Bradley, have gradually been repurchasing land and increasing their orchard and have just bought another 40 acres. Hopefully that will be planted out this year or next. “Growing apples is more of a passion for them, they all have other jobs but the vision is to build their orchard to become their main source of income. The Griggs mainly grow apples – Gala, Pink Lady™ and Fuji, they also have a small area planted with Envy™ and Rubigold® – and cherries but also have a few hectares of blueberries. “In reality there aren’t many young people entering “My uncle Stuart manages the packing shed for Geeveston Fannies the industry – not like there were when my dad was Reid Fruits. He is also the only paid employee at Griggs looking to choose his career. I guess back then there wasn’t Bros and works there for about eight months of the year, much choice – if your dad and grandfather grew apples then but it’s getting to the stage where they could use him full time.” it was quite likely that you would too.” Thomas’ dad also has about four hectares of his own that they It’s due to this lack of interest that Thomas sees potential for tinker around in together. himself in the industry. “I don’t have a lot to do with the main farm – it’s for Dad, his “It’s an exciting time for apples. It’s not as competitive to enter two brothers and Pop and they kind of do it all,” says Thomas. horticulture as it is to enter the broad acre or cattle industries,” “I’d like the business to get to the point where I could work Thomas explains. on it and help build it up a bit more. But it’s up to them if they Thomas likes the challenge of establishing an orchard, which want to keep or sell it, if they want me to come and be involved can take anywhere up to seven years before you start to make in the business I would happily do so. But for now, Dad’s got good returns – compared to broad acre cropping which provides his little nursery at home that we can slowly build for ourselves. returns in the first year. “At the same time there’s a really big opportunity with Howard Planning for a future (Hansen) that I would like to build too. Hansen’s are just getting bigger and bigger by the day and there I could be anything from The Griggs family has been growing apples in Tasmania for farm manager to being involved with marketing and could go a many years and when Thomas’ father Tim was younger severe u long way.” bushfires destroyed their orchard so they had to sell their farm. 18 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 www.apal.org.au PROFILE Study has opened Thomas’ mind to the opportunities the horticulture industry can bring, he hopes to develop the skills to one day manage his own orchard. u A holiday job has led to a career Thomas has been working at Hansen Orchards in the Huon Valley in Tasmania for the last four years. “My family send their apples to Hansen’s packing shed. Dad was doing a drop off one day and came home and said ‘you’re going to work at Howard’s (Hansen Orchards) next week,’ so I started working there during my year 10 school holidays,” says Thomas. Thomas completed year 12 in 2014 and commenced a schoolbased apprenticeship, Certificate III in Production Based Horticulture that has a practical focus on growing trees, while working at Hansen Orchards. However, he put completing it on hold to take up the opportunity to study the diploma at Marcus Oldham, but plans to finish it when he returns to Tasmania. Indeed it was Howard Hansen who recommended that Thomas attend Marcus Oldham and encouraged him to apply for the New Horizons Scholarship. Howard was the last horticulture-focused person to go through Marcus Oldham so was well aware of the benefits. Learnings after 12 months’ study The main stand outs from the last 12 months of Thomas’ study is that to make a business viable you need to have strong cash flow and it’s imperative to diversify to reduce the risk factor. “One thing we’ve learnt at Marcus Oldham is the importance of diversification. At home we grow cherries, apples and blueberries and they all have the same risk factor – frost, rain, hail. If you had something completely different on-farm, such as cattle, that would be a good way to manage your risks and get a more regular cash-flow for your business,” says Thomas. “They basically say to us ‘in business cash is king’ – which is key I suppose. www.apal.org.au u AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 19 PROFILE u “ ” “I’ve learned that to succeed in fruit growing everything, from pruning to netting, has to be simple, low-cost and spot on. It’s also important to have a good market too, you can spend a lot of money putting on a new variety but if something changes and there is no demand for your product what do you do? You’re constantly going with the market and need to be aware of many different factors.” Staying ahead of the game Thomas also acknowledges the importance of keeping up to date with technology. “At Hansen’s they’ve got all the irrigation set up with solenoids, controlled through one main digital box at the pump shed,” says Thomas. I am still quite young with a lot to learn but my goal is to one day take on the management of my family orchard. “I think APAL’s quite good with promoting things, including new technologies, to growers and encouraging them to look at and have a go at trying new things. You also learn things through word of mouth and by attending events like the National Horticulture Convention.” Thomas has also found benefit in studying at Marcus Oldham even though none of his classmates are focused on horticulture. “I have developed some great networks here that I wouldn’t have if I’d stayed in Tassie working on the farm. There will be a certain percentage of my classmates who will go into agribusiness – the banking and financial side of the industry – and I can see how we could work together in the future.” “One thing Howard said that’s really stuck is that the networks you create while studying are invaluable – to be able to ring someone you know and say ‘what’s going on in your part of the world?’ Even though their focus could be different, you can tell them any issues or problems you may have and get their feedback about it.” Networking and more The opportunity to study at Marcus Oldham has also enabled Thomas to make other connections within the horticulture industry. As part of his scholarship he was required to attend the 2015 National Horticulture Convention where he listened in on the Key Stakeholders Roundtable and attended a range of events. u Drape Net New Zealand After two years of quite damaging hail storms in a row and hail insurance premiums going up or insurance companies pulling the pin totally and major damage to structured net, New Zealand growers are embracing the simple but effective concept of Drape Net. The Kiwis are very export orientated and that shows in there high density plantings and trellis systems. Another good thing for Drape Net is that on such a uniform system, net can be applied and taken off with little effort and a lot of speed. We were putting on net for the first time, after about 1 hour of training, with a new crew at 100 meters in four minutes (taking off should be as quick or quicker). It was sad to see so much damage to fruit that had a lot of work put into getting it to that stage, knowing that Drape Net could have saved it all. Hail damage 2nd year in a row. Mature 2D growing system perfect for Drape Net. Aussie growers please call or keep an eye out for meetings in your area after the picking season. CONTACT MICHAEL CUNIAL | m: 0415 663 413 | e: mcunial@bigpond.com www.drapenet.com.au 20 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 www.apal.org.au PROFILE u Thomas with grandfather Lyell, uncle Stuart and father Tim Griggs in their orchard, Griggs Bros, Castles Forbes Bay. “At the Convention I talked to some of the bigger growers and it was really good. A lot of them said I could go and visit their orchards and I found I learned a lot during the event and just talking to other growers over a beer afterwards.” Applied learning through study tours During the year Thomas attended a variety of local and international study tours where they would visit businesses ranging from broad acre cropping, a dairy and ice cream factory and even a tea farm in China. “There is definitely a big opportunity to export to China. It was quite an experience over there, but we didn’t see anything that was really agricultural – we went to one farm that had bits of wheat,” Thomas says. Thomas found their business practices in China quite interesting and different to those in Australia. “One thing I found really strange was to go to a business meeting they end up getting really drunk – which is considered a good thing – and it’s more about finding a friend. They’re very friendly people. “I was talking about fruit exports to an Australian guy who manages a steel manufacturing place there. He suggested that instead of importing produce through someone else to go there and market it yourself. “Apparently the Chinese will pay big money for good product and if you put a story behind it and market that product well you’ll get crazy amounts of money for it. “I experienced first hand their love for Australians in China. It didn’t matter where we went, if we said we were Australian they loved us, and the same with our produce, especially Tasmanian apples.” Opportunities for Marcus Oldham students Studying at Marcus Oldham has created some unique opportunities for Thomas who is looking for an internship opportunity this year to count towards his second year of study at Marcus Oldham. He will return to the college in 2017 to complete his studies in Farm Business Management. “Anyone wanting a career in horticulture and growing fruit should look at coming to Marcus Oldham to learn and develop www.apal.org.au a strong business sense. I think the Agribusiness course would be really well suited to someone looking to study at the age of 25 or 26 – when you have a bit of experience behind you, and you’re probably ready to take the next step in your career into a more managerial role,” he suggests. “I’ve still got a lot of basic learning to do, I might get to the stage where I forget what I’ve learned here as I’m not applying it every day.” Thomas says the networks he’s made and learning about business structures and how everything works have been invaluable during his time at Marcus Oldham. “If you want to further yourself in horticulture and don’t just want to be a tier one worker, you’ve got to know how to manage a business, what to look out for and how to keep up with technology. “It’s really good in general, there’s a great bunch of people here, the school’s small, you know all the staff and students by name. We all live here together, everyone’s really friendly and it’s a good social life.” What does the future hold? Attending Marcus Oldham for the last 12 months has shown Thomas that his opportunities are endless and the horticulture industry is not only about growing fruit. “People that come to Marcus Oldham go into banking, agribusiness, financial investing – all sorts of things,” says Thomas. “In a large-scale apple operation I could be anything from a farm manager, marketing coordinator to a director. There’s a big scale of opportunity in the things you can do. “In 10 years time I hope to be managing an orchard – maybe my own place. Or, I could be working in a bank somewhere – who knows.” :afg Acknowlegements Many thanks to Thomas and his family for their time to help prepare this article and to Fred and Hannah photography for taking the photos. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 21 ORCHARD MANAGEMENT Pre-harvest orchard performance appraisal By John Wilton Just before harvest is a great time to assess the performance of your orchard management strategy, so there is time to start implementing changes to optimise next season’s crop. I consider that just prior to harvest commencing is a key time to view the orchard and its crop. It is at this stage when any weakness in crop husbandry becomes most obvious so it is a good time to formulate future management policies. Key things to look for are: • Canopy density. • Crop uniformity. • Tree size variability. • Tree support weakness. Key things to do are: • Firm up harvest strategies. • Prioritise block maturity monitoring. • Check fruit size ranges. • Identify where fine tuning of crop husbandry practices are necessary. • Check the state of orchard access tracks. Top dollar returns require perfect fruit Fruit growing financial success and long term viability requires the production of high margin products. Buyers and consumers want a crisp, tasty fruit that meets a consistent quality standard. You need repeat sales to survive so your buyers and their customers need confidence that each time they purchase your product it will give a similar level of satisfaction as the last consignment. Product consistency is the aim, and this requires a uniform orchard canopy that has been well thinned, then harvested at optimum maturity and given best practice post-harvest treatment. Canopy density Top quality fruit requires an open canopy that allows good light penetration down into the fruiting zones. Fruit taste and colour is very dependent on the fruit having been grown in a good light environment. Calm, low vigour branches are needed to produce this light environment. Identify any areas in the orchard where there is too much vigour leading to excessive shading of fruiting zones. In later varieties where the harvest period is four to five weeks away there is still time to open up the canopy with a bit of judicious summer pruning or even a leaf plucking if variety value is sufficient to justify the expense. Summer pruning to let more light in needs to be very carefully supervised to avoid taking out too much leading to sunburn problems, or reducing next season’s crop potential by taking next year’s fruiting wood. I generally view this type of summer pruning as a temporary solution to the problem. The long term solution is to be able to recognise the characteristics of the branches that are causing the problem and taking them out before next season. Crop uniformity Uniform crop loads are critical for maximising both yield and fruit quality. It will also tell you whether or not there are biennial bearing problems. However, in my experience, irregular hand thinning is the main cause of variable crop loads. This calm canopy with a well thinned Fuji crop in singles will colour well and be easy to harvest. 22 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 Variable crop loads are often linked to tree vigour variation. Vigorous trees readily shed fruit while weak growing trees hold u onto their crop. www.apal.org.au ORCHARD MANAGEMENT u Scion rooting is a major cause of excess vigour in blocks on dwarfing rootstocks planted too deep. The bud union needs to be 10 to 15cm above soil at planting. Leaning trees in the mid row area caused this trellis failure. These trees each carried around 50kg of fruit so for this high value $75 of fruit value per tree was lost – a big loss compared to the cost of a few props. Chemical thinners are generally less effective on low vigour trees and it’s mighty difficult to get the hand thinners to take enough fruit off the weaker trees. some time in the past. Further down the row there will be some very vigorous trees growing where the lost top soil now resides. Provided the initial thinning pass has been reasonably good with fruit singled, or in no more than twos, pre-harvest re-thinning is possible without running a high sunburn risk. Re-thinning at this time can be done by fruit size and this means that only trees with excess crop will be thinned. In New Zealand, pre-harvest touch up thinning for our premium high value crops is generally considered necessary in order to maximise Class 1 packout, as well as spread some of the harvest labour requirement to a less busy time. Often there is a process market outlet for these thinnings, which helps defray some of the re-thin cost. Where high fruit colour is required it is necessary to have fruit in singles to avoid the within bunch fruit to fruit shading problem. Bunchy crops are extremely difficult to manage for both uniform fruit quality and harvest. Where you are caught with a bunchy crop now, it is necessary to take out whole bunches, or live with it and hope that the packing line can sort the mess out, which they will be willing to do at a price that may not leave you much margin. It is also a good time to check pollination. If there is a fall off in crop density with increasing distance from pollinator trees then there are not enough of them. Tree size variability Uniform tree size is the key to high orchard performance. Areas of weak-growing or excessively vigorous trees need to be mapped, and then the reasons for the divergence from the average tree size investigated. Weak growing areas are usually related to a problem with root health, water stress or poor drainage. Often it’s an area in the orchard where there is shallow top soil due to soil levelling at www.apal.org.au Strategies to encourage weak trees to grow are much more difficult than taking the vigour out of high vigour trees. The best tools we have to make them grow include: • Improving drainage. • Mulching to conserve moisture. • Reducing flower bud numbers during pruning. • Removal of any choking branches during pruning. • Giving good upper tree leader support. • GA3 sprays to stimulate growth. Compared with making stubborn trees grow, calming down excess vigour is relatively easy. The tools we have include: • Minimal pruning regimes. • Selective removal of high vigour branches. • RDI (reduced deficit irrigation). • Root pruning. • Trunk girdling. • Growth regulators, e.g. Regalis®, Ethephon. Tree support Once you start pushing up orchard performance, tree support becomes more critical. Each year we see a few rows fall over due to insufficient tree support. The pre-harvest period is a critical time to check tree support structures are performing as they should. Crop weight is beginning to rise rapidly at this time so structure weakness is easily spotted. In intensive plantings be wary of any trees that are leaning off the row centre. Where central leader trees are vertical their trunk takes most of the crop weight, but once they get a lean on it is the support structure that takes the weight. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 23 u ORCHARD MANAGEMENT u Propping trees to prevent them from falling over is a good temporary measure to prevent trellis failure. This is a short prop; a longer one would do a better job. Reflective mulch improves canopy light levels and has become standard practice for red, high value varieties. Check tree ties, trellis attachment to support structures, and appraise if there are sufficient posts in the trellis to do the job. Where support structure problems are found an effort should be made to address the problem immediately. This may involve aggressive upper tree thinning to re-balance the crop weight, use of tree props to give added support for the trees, or checking and replacing tree ties and staples. Harvest strategies As part of this programme, gathering data on block maturity and fruit size range is necessary in order to make rational decisions. Maturity monitoring should begin three to four weeks prior to the anticipated harvest date. Checking fruit size six or eight weeks before harvest will give a good indication of the fruit size range at harvest. There is now good data on fruit sizing curves available on OrchardNet™ which can be used to forecast harvest size. Tracking fruit size data will also indicate if the trees can handle the crop load. Where crops are too heavy, growth rates stall. If your fruit sizing rate falls behind others in your district, this would indicate that re-thinning to take off smaller sized fruit will be well worthwhile. Having good fruit sizing data will also indicate if it’s necessary to apply Retain® to hold maturity back. As a general rule, fruit size increases by about 1 per cent a day through the harvest period. Delay your harvest by 10 days and you will have a 10 per cent increase in both yield and fruit size. For red and partially coloured varieties, laying down reflective mulch between the rows three or four weeks before harvest can make a huge difference to fruit colour. This increases crop value markedly, speeds up harvest, and enables the crop to be harvested at a more optimum maturity due to improved fruit colour. 24 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 Stop drop sprays Pre-harvest drop can be quite a problem in some varieties. We do not see it much in Royal Gala types, but varieties such as Red Delicious and particularly Scifresh and Braeburn, fruit drop can be quite severe. NAA applied sequentially from about three weeks pre-harvest at 5ppm has been found to be very effective for reducing the drop problem. Retain® also gives good control of pre-harvest drop. Orchard tracks Handling damage, such as bruising and stem punctures can be a major quality problem. Although the pickers get saddled with much of the blame, it’s my opinion that their role in the problem is minor compared to the injury that poor orchard tracks and rough forklift drivers can cause. Orchard tracks need to be in good condition at harvest to minimise fruit injury. We have also noticed over the years that fruit maturity at harvest has a profound influence on handling damage. Fruit harvested early in the harvest period always fares much better than that harvested at advanced maturity. Acknowledgement APAL’s Future Orchards® program is funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and funds from the Australian Government. AgFirst is a key Future Orchards partner. :afg About the author: John Wilton, Horticultural Consultant, AgFirst – New Zealand t: +64 6 872 7080 | e: hawkesbay@agfirst.co.nz www.apal.org.au ORCHARD MANAGEMENT Introducing PIPS2 By Kristen Sterling and Anne-Maree Boland With renewed support from Horticulture Innovation Australia Ltd, the second Productivity, Irrigation, Pests and Soils (PIPS) five year program, PIPS2, is now underway and is set to bring new innovation and improved orchard productivity to the apple and pear industries. P IPS2 will build on the successful outcomes of the first PIPS program with a new approach to coordination of research and development activities for the apple and pear industries that aim to: • Align investment and enhance cooperation between research agencies. • Maximise returns on investment to industry. • Reduce duplication of effort by research agencies. PIPS1 focused on labour efficiency; water and nutrients; integrated pest and disease management; soils; and tree structure, which will continue to be a focus in PIPS2. PIPS2 will also continue to work with APAL to ensure that industry is aware of, and can implement, key findings from the research. PIPS1 PIPS1 started in 2009 and some of its key findings included: Site preparation • Soil amendment with biochar ameliorates replant disorder and improves soil water infiltration. • Soil tests should include a measure of hot-water extractable carbon that is an excellent indicator of soil health. Orchard system design and tree management • Growing systems that do not capture at least 60 per cent light interception will have limited yield potential. • Artificial spur extinction (ASE) to 6 buds per centimetre of branch cross-sectional area (BCA) for Cripps Pink and 4-5 buds per cm of BCA for Gala led to optimal fruit size and higher pack outs. www.apal.org.au • Trees can be operationally set up to ASE at costs similar to conventional management, but require less resources to maintain ASE once established. Irrigation • Understanding the mechanisms behind biennial bearing and identifying cultivars and crop management approaches to reduce the incidence of biennial bearing in apples. • Crop water requirement in netted orchards can be estimated from the daily average fraction of shade cast by the trees and reference crop evapotranspiration. RM Consulting Group will independently coordinate PIPS2 to enable researchers to focus on their work and to help keep growers updated with findings. • Use of deficit irrigation can lead to significant water savings and does not increase likelihood of sunburn damage. Exciting aspects of the PIPS2 program include: Integrated pest and disease management • Using genetics to better understand biennial bearing – from the molecular level to practical solutions. • A key parasitoid of codling moth in Kazakhstan, Mastrus ridens, was approved for release and successfully released in the Goulburn Valley. • Zeroing in on irrigation and fertigation requirements, and developing a practical and simple-to-use decision support tool for growers. • The existence of at least three different biotypes of woolly apple aphid in south eastern Australia was demonstrated. • Potential for more integrated pest and disease management to reduce chemical usage. • Found that Heringia calcarata, a syrphid fly native to North America that is the most abundant predator of Woolly Apple Aphid in Virginia and Washington, USA, is suitable for introduction to Australia. We will keep you updated via Australian Fruitgrower, Industry Juice newsletter and the APAL website. More on the PIPS1 program is on the APAL website (apal.org.au/pips-report-now-available). PIPS2 Acknowledgements PIPS2 is funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and matching funds from the Australian Government. :afg Based on the success of PIPS1, industry agreed to contribute levy funds to continue PIPS2 research on: • Developing more localised and fit-forpurpose approaches to irrigation and fertigation. • Setting up and testing the effectiveness of Mastrus ridens release to control codling moth across a broader range of orchard environments. About the authors: Kristen Stirling and Anne-Maree Boland, consultants with RM Consulting Group and PIPS2 Program coordinators. t: 03 9882 2670 e: anne-mareeb@rmcg.com.au. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 25 ORCHARD MANAGEMENT Precision fertigation to improve apple orchard productivity By Nigel Swarts Over three years, Nigel Swarts and the team at the Tasmanian Institute of Agriculture (TIA) have investigated optimising apple orchard productivity through fertigation to get nitrogen applications just right to get the most benefit and avoid vigour and poor fruit quality. I t is common practice in the apple industry to apply fertiliser based solely on standard ‘off the shelf’ recommendations to meet the high nutrient requirements of apple production. Precision apple tree nutrition requires consideration of many factors including irrigation requirement, crop load, tree size, fruit quality specifications, the soil’s capacity to retain and supply nutrients, and minimising off-site impact. By attending to these factors and optimising nutrient inputs, fruit quality and shelf life can be improved. Details of fertigation and irrigation trials established at Lucaston and University of Tasmania sites. Trial Location Variety and rootstock N fertigation Lucaston Park ‘Galaxy’ on and irrigation Orchards, M26 rootstock trial (2012-2015). southern Tasmania Treatments Irrigation: a) High (3.9 L/hr), b) Medium (2.3 L/hr) c) Low (1.6 L/hr). Fertigation – Nitrogen (N) supplied as Ca(NO3)2. a) Control – Zero N Our Productivity Irrigation Pests and Soils (PIPS) project aimed to: b) Split half – 25%N Pre-harvest and 25%N Post-harvest (30 kg N/ha/annum) • Determine the influence of nutrientand water-use efficiency on apple trees through fertigation. c) Split full – 50% N Pre-harvest and 50% N Post-harvest (60 kg N/ha/annum) • Facilitate the development of fertigation guidelines for growers to optimise whole tree nutrition and fertiliser management. d) Post-Harvest half – 50% N Post-harvest (30 kg N/ha/annum) To tackle this challenging issue we brought together a research team from within the TIA’s Perennial Horticulture Centre (PHC); the Department of Economic Development, Jobs, Transport and Resources (DEDJTR), Victoria; and the New Zealand Institute of Plant and Food Research (PFR). In this report, we present the outcomes from three seasons of research trials at Lucaston Park Orchard, Lucaston, Tasmania, and the TIA, University of Tasmania. e) Post-Harvest full – 100%N Post-harvest equivalent (60 kg N/ha/annum) Potassium trial (2014-2015). Lucaston Park ‘Galaxy’ on Orchards, M26 rootstock southernTasmania Potassium (K) applied pre-harvest at 50kg K/ha supplied as Potassium nitrate (KNO3) and Potassium sulphate (K2SO4) and applied by either foliar spray or fertigation N15 trial (2014 – 2015). TIA Horticulture Centre, UTAS Sandy Bay Campus Nitrogen (N) supplied as Ca(NO3)2 enriched with 5% N15. a) Pre-harvest application (24g N/tree @5% N15); ‘Jonogold’ on M26 rootstock b) Post-harvest application (24g N/tree@5% N15) c) Control (zero N15) 26 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 www.apal.org.au u ORCHARD MANAGEMENT u % Girth increase 6 b ab 5 4 a 3 2 1 0 0N 15 kg N/ha 30 kg N/ha 30 kg N/ha 60 kg N/ha pre + post pre + post post post Fertigation treatments Low Medium High Irrigation treatments Percentage increase in trunk girth between 2013 and 2015 dormancy measurements under fertigation and irrigation treatments. How water stress and water surplus affect nitrogen uptake The site conditions at Lucaston Park and the significant El Niño influence for the duration of this trial meant that the study of water stress was always going to be tricky. Rainfall was evenly distributed throughout the year and tree roots were found to be accessing a high water table at this site. Water stress was difficult to impose. However, varying irrigation treatments still provided an interesting insight into the relationship between irrigation rates, nitrogen uptake and fruit quality. Tree vigour, fruit quality, and dormant buds Irrigation had a strong influence on tree vigour in the Lucaston trial. This was measured as both increases in trunk girth and branch length. Surplus irrigation in the high irrigation (3.9 L/hr) treatment significantly increased tree girth. Tree vigour was also influenced by nitrogen treatments. Current season (pre-harvest) nitrogen application rather than the total nitrogen applied over a season increased branch length, an indication of greater tree vigour. This was supported by the N15 pot trial where the majority of the current season’s nitrogen supply was found to be present in the canopy. Flower buds sampled at dormancy received the benefit of both a pre- and post-harvest nitrogen application. However, the result wasn’t as clear for vegetative buds. We understand and predict that increased nitrogen content in the buds at dormancy facilitates a healthy start to the following growing season. Irrigation supply was found to have no effect on the nitrogen content of woody tissue, buds, fruit or leaves. The ready supply of water from rainfall and ground water meant that a true deficit irrigation treatment was not possible. Despite this, irrigation was shown to significantly increase fruit size under the highest treatment. The low irrigation treatment produced the smallest fruit with the greatest fruit firmness and total soluble solids. This indicates that fruit size is likely to be most affected by a relatively small reduction in water supply, while nitrogen uptake is less responsive. How nitrogen application timing and rates affect yield and quality The nitrogen application rate had a strong effect on tree nitrogen uptake and fruit quality for Galaxy apple trees at Lucaston. Applying nitrogen at the highest rate in the current season always had the strongest influence on leaf nitrogen content and fruit quality, although the results were not always significant. For example, leaf nitrogen in 2015, under the highest pre-harvest treatment, was consistently higher than other treatments, matched A no cost cost Australian Australian G Government overnment funded ser service vice tha thatt can find yyou ou suitable workers, enquiries w orkers, manage enquir ies and provide provide information inffor ormation on your your rights rights and employer. rresponsibilities esponsibilities as an emplo yer. www.apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 27 ORCHARD MANAGEMENT u 2.7 1.5 1.4 Vegetative bud b 0N b 15 kg N/ha pre + post 30 kg N/ha pre + post 2.5 Total N (%) Total N (%) 1.3 b Flower bud b a 1.2 1.1 1 30 kg N/ha post 60 kg N/ha post 2.3 2.1 0.9 0.8 1.9 0N 15 kg N/ha pre + post 30 kg N/ha pre + post 30 kg N/ha post 60 kg N/ha post Total nitrogen (%) of flower and vegetative buds at dormancy in 2014 under fertigation treatments. Error bars denote standard error and letters indicate significant differences between treatments. only later in the season by the greatest post-harvest nitrogen treatment. As you would expect, the response in leaf nitrogen content to applied nitrogen was most pronounced in the month after application. At harvest, on average, fruit nitrogen was greatest with currentseason nitrogen supply; however this result was only significant in the final season of the trial. These results are important as they had an influence on fruit quality outcomes. At commercial harvest, fruit colour indicated that high current season nitrogen delayed ripening. Fruit red colour was reduced and more green background colour was observed under high current-season nitrogen supply. Strong correlations irrespective of treatment between fruit nitrogen (%) and fruit colour further highlighted its influence. A strong correlation between fruit nitrogen (%) and firmness demonstrated the detrimental effect of high levels of pre-harvest nitrogen. These results were not surprising given the sink strength of fruit demonstrated by the N15 trial, where over 30 per cent of current season nitrogen supply was present in fruit. Other nutrients We measured the nutrient content (calcium, potassium and magnesium) of fruit at the final harvest when treatment effects were expected to have had their greatest cumulative effect. Nitrogen fertigation treatments affected the ratio of nitrogen Nov-14 Dec-14 Jan-15 Feb-15 Mar-15 Apr-15 Total nitrogen (%) in bourse leaves of apple trees under fertigation treatments during the 2014/15 season. Fertigation periods are coloured transparent bars. to each of these elements. Fruit nutrient ratios of N:K and N:Ca increased in a similar pattern to nitrogen supply. High nitrogen is associated with an increase in tree vigour. The bigger canopy of the high nitrogen treatment trees may explain the lower concentration of these nutrients in fruit as they are directed to the more rapidly transpiring new leaves. The greater fruit size achieved with the high nitrogen treatment could also have contributed to the higher ratio of nitrogen to these nutrients in fruit due to a dilution effect. Indeed, the highest levels (% dry matter) of potassium (K), calcium (Ca) and magnesium (Mg) were found in the smallest control fruit. This treatment effect was not repeated in the leaf nutrient content. Interestingly, three seasons of nitrogen supply as Calcium Nitrate (Ca(NO3)2), did not lead to an increase in calcium in the fruit or leaves. This may be due to the long legacy of (Ca(NO3)2) applications at the site as seen in the very high calcium level in the leaves (2.5%). Potassium treatments did little to increase levels of potassium in the fruit, however leaf potassium levels one week post application were increased by foliar potassium treatments. Although not significant, there was a trend for decreased nitrogen, calcium and magnesium content in harvested fruit under potassium treatments and therefore increasing ratios N:K, K:Ca and K:Mg. No significant differences were found for all fruit quality parameters with exception to Total Soluble Solids after 10 weeks in storage where the foliar treatments performed superior to fertigated treatments. No nutrient deficiencies were observed in the orchard after three seasons of fertigation and irrigation treatments, however some preference for nitrogen and potassium nutrient uptake was observed following nitrogen and potassium fertilisation. The influence of fertigation on nitrogen storage and remobilisation Nitrogen uptake versus remobilisation Fertigation equipment installed at the Lucaston Park Orchard site of Galaxy apples. 28 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 This trial showed that total current season nitrogen uptake did not vary significantly between applications made pre- and postharvest. Despite similar total uptake, the current-season nitrogen u distribution throughout the tree was significantly different. www.apal.org.au Total N (% dry matter) ORCHARD MANAGEMENT 0.45 0.45 0.35 0.35 0.25 0.25 0.15 0.15 4 5 6 7 Background colour 8 8.5 9 9.5 10 Firmness (Guss texture analyser) Correlations between total nitrogen content in fruit and fruit quality parameters of background colour and firmness. Pre-harvest nitrogen accumulated predominantly in the canopy with over half of the pre-harvest nitrogen applied present in buds and fruit. In contrast, less than a quarter of post-harvest nitrogen was found in the canopy. This is believed to be a result of the sink strength of developing fruit and leaves in the pre-harvest period. There was little difference between trunk N15 content of pre- and post-harvest nitrogen treatments, however, N15 partitioning towards the trunk was found to increase approaching dormancy indicating its importance as a storage region. Recommendations Post-harvest nitrogen application directed more current-season nitrogen to the below ground region compared with trees receiving pre-harvest application. Given that we could only assess the current season’s uptake, we were unable to determine the influence that remobilised nitrogen had on current season growth. • The remaining balance of total nitrogen supply should be provided post-harvest but this may not be ideal for later cropping varieties in some regions. Nitrogen storage Results show a trend for greater allocation of current season nitrogen to storage after receiving the post-harvest nitrogen treatment. This has potential to increase nitrogen availability for the following season’s early spring growth. This is not surprising because the pre-harvest treatment diverted a greater proportion of its nitrogen to fruit (35%), which are removed from the system. Yet the difference in the quantity of nitrogen stored between the treatments wasn’t that stark. This is due to the highly efficient withdrawal (100%) of current season nitrogen from the leaves back into storage organs. • The total nitrogen supply needs to be matched to the site/soil conditions with consideration to tree and fruit responses to historic fertiliser regimes, which requires accurate records of fertiliser management and crop response. • Pre-harvest nitrogen supply should occur no earlier than four weeks after full bloom and uptake efficiency (avoiding leaching) will be optimised through providing weekly applications. Future research Discussion between the PIPS Precision Fertigation team and an industry panel comprising growers and advisors during the course of the project has identified key knowledge gaps that should be addressed in the next PIPS2: • What are the sources, temporal patterns, and relative contributions to nitrogen supply of plant-available nitrogen in the orchard? • When is the peak nitrogen demand by the tree and how much is provided by internal tree nitrogen? • A decision support tool for advisors and growers to assist with fertigation and irrigation management in all major apple-growing regions. Key points • High rates of irrigation increase tree vigour and fruit size with a corresponding decrease in fruit firmness. • High rates of nitrogen pre-harvest increase tree vigour with a large proportion of this nitrogen being directed to the canopy. Pre-harvest nitrogen application also increased fruit nitrogen content. There was a corresponding reduction in the proportion of calcium, potassium and magnesium relative to nitrogen in the fruit. This has potential to negatively affect fruit post-harvest quality. High nitrogen content of the fruit was associated with delayed ripening, reduced fruit colour and decreased fruit firmness. • The distribution of nitrogen within the tree was strongly influenced by timing of nitrogen application. A greater proportion of nitrogen was directed to the canopy from pre-harvest nitrogen application whereas post-harvest nitrogen was directed to storage. www.apal.org.au Acknowledgements Many thanks to everyone who has contributed to this work including TIA staff Garth Oliver, Justin Direen, Marcus Hardie, Sally Bound, Michele Buntain and Dugald Close. Special thanks to TIA honours students Matthew Morris and James Ridges for their projects which added significant value to the project. PIPS2 is funded by Horticulture Innovation Australia Ltd using the apple and pear industry levy funds from growers and matching funds from the Australian Government. :afg About the author: Nigel Swarts, Tasmanian Institute of Agriculture, University of Tasmania t: 0422 538 554 | e: nigel.swarts@utas.edu.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 29 INDUSTRY ISSUES Levies: where your money goes By Annie Farrow All commercial apple and pear growers pay levies to support industry research and development, marketing, residue testing and biosecurity – but who gets what and how is it really spent? I Over the past four years (to July 2015), R&D levies collected have averaged $1.5 million per year for apples and $0.5 million for pears. Marketing levies have raised an average of $2.3 million per year for apples and $0.9 million for pears. n the news section of this edition there is an article about the likelihood of the Emergency Plant Pest Response (EPPR) levy being increased from its current state of zero to a positive amount to fund the apple and pear industry’s share of the eradication of three species of Torres Strait Fruit Fly. But it may be useful to take a step back, to look at the levy system, outline what growers pay in levies each year, to whom, and why. Levy collection and disbursement In total, the Australian Government collects between about $5.2 and $5.8 million dollars every year from apple and pear growers in the form of levies (depending on production levels). This amounts to about one cent per kilogram for every apple or pear grown. The levy funds collected by the Government comprise separate pools and flow directly from the Levy Revenue Service to the legislated recipient – no money flows directly to APAL. These separate pools include the well-known research and development (R&D) levy and the marketing levy, all of which is disbursed directly to Horticulture Innovation Australia Ltd (Hort Innovation). APAL plays an important role in representing grower interests in assisting Hort Innovation to make decisions about where to invest the R&D and marketing levies and in disseminating the outputs and outcomes of these investment activities to ensure that grower profitability and sustainability is continuously improved. Chemical residue testing Often over looked, are the levies collected from growers to fund chemical residue testing and to support plant health, which are all critical to domestic and international trade, market access and biosecurity. Growers currently pay 0.075 cents per kilogram on fresh apples and pears sold to support residue testing performed by the National Residue Survey (NRS) – a division of the Department of Agriculture and Water Resources. The NRS is important because it demonstrates that growers manage pests and diseases and fruit production by complying with the maximum residue levels and withholding periods established by the chemical regulator, the Australian Pesticides and Veterinary Medicines Authority (APVMA). The results of residue testing are published annually on APAL’s website. This establishes growers as good corporate citizens to buyers – retailers and consumers alike, and gives us a ‘social licence’ to operate. The NRS service allows any non-compliance by an individual grower to be followed up (confidentially) by relevant state authorities. Average annual amount of levy funds disbursed* Apples Pears Total Disbursed to R&D $1,533,000 $539,300 $2,072,300 Hort Innovation Marketing $2,269,000 $931,600 $3,200,600 Hort Innovation $160,900 $54,200 $215,100 $22,100 $0 $22,100 Plant Health Australia $0 $0 $0 Plant Health Australia $3,985,000 $1,525,100 $5,510,100 National Residue Survey Plant Health Australia subscription Emergency Plant Pest Response Deed (EPPRD) Total Department of Agriculture and Water Resources u * Levies disbursed equals the levies collected minus the cost of government cost recovery. 30 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 www.apal.org.au INDUSTRY ISSUES Apple and pear levy charge rate* u Whilst many growers, and especially exporters, outsource their own testing to meet specific requirements, the NRS has one extra advantage. The scheme is managed by the Commonwealth Government which is important to many Asian buyers. Our industry’s terrific credentials in meeting stringent Australian food safety chemical residue standards demonstrates our ‘clean, green and safe’ image to Asian buyers, who place heavy emphasis on trusted government services. Plant health and biosecurity Levies are also collected to fund plant health and biosecurity activities carried out by Plant Health Australia (PHA). Growers currently pay 0.02 cents per kilogram (on fresh apples) to fund these activities which include biosecurity preparedness, contingency plans, training, and managing the biosecurity relationship between governments and plant industries. Pear growers, juicing apples and processing apples do not currently fund the PHA subscription. “ APAL plays an active role in assisting PHA in guiding the priorities for its plant health and biosecurity activities. APAL contributes to PHA’s strategic and annual operating plans, provides feedback and input on apple and pear biosecurity needs, assists with the development of the Industry Biosecurity Plan as well as contingency plans for high risk exotic pests, and supports the owner reimbursement framework (which underpins how growers might be compensated for financial losses caused by any approved exotic pest eradication program). More importantly, APAL is the apple and pear industry’s signatory to the Emergency Plant Pest Response Deed, which is managed by PHA. This Deed is a legal agreement between the governments (Commonwealth and States) and plant industry members (through industry representative bodies). The Deed documents how responses to emergency plant pest incidents will be managed and funded, and formalises the role of the apple and pear industry (through APAL) in decision making. Most importantly, the Deed provides the framework which ...the Australian Government collects between about $5.2 and $5.8 million dollars every year from apple and pear growers in the form of levies... www.apal.org.au Product Levy charge rate Apples**: 1.845 cents per kilogram Pears (excluding nashi)**: 2.099 cents per kilogram Juicing Apples: $2.75 per tonne Juicing Pears (excluding nashi): $2.95 per tonne Processing Apples: $5.50 per tonne Processing Pears (excluding nashi): $5.90 per tonne * Levy rates are current as at 1 October 2013. **The rates for apples and pears (excluding nashi) include an export charge. Note that all apple and pear levies collected that go to research and development are combined into a single pool to fund R&D for both apples and pears. However, all apple levies collected that go to marketing fund apple marketing activities only and likewise, pear levies fund separate pear marketing activities. establishes how each party – the Commonwealth, the States and industries affected by an exotic pest – would contribute to the costs of an eradication program. It includes a framework for establishing how individual growers and packers might be reimbursed if they face specific financial losses caused by an eradication program (say, if trees have to be pulled). In the event of an incursion of an exotic disease agreement would be sought amongst government and affected parties that eradication is both necessary and is cost effective. The State government where the incursion takes place would operate the eradication effort. They would incur costs and these costs will eventually have to be repaid by affected industries and governments according to pre-determined shares. Industry would repay its share of eradication costs through funds raised via the emergency plant pest response levy. Status of the EPPR levy In August 2007, Australian apple and pear growers agreed, at an annual Levy Payers’ Meeting, to establish the emergency plant pest response (EPPR) levy to provide for an emergency eradication program. The rate was initially set at zero because, at that time, we were not faced with an incursion from any exotic pests or diseases. No funds have therefore been collected by the Commonwealth nor disbursed to PHA for this purpose. However, as mentioned earlier, the industry will now need to activate this levy to a positive rate to support industry and government efforts to eradicate Torres Strait Fruit Fly. Growers are unlikely to see a visible change in the amount of levy they each pay because our share of the eradication effort is very small relative to the overall levy collection for all purposes. More detail will be provided shortly about the activation of this levy. :afg Annie Farrow, Industry Services Manager, APAL t: (03) 9329 3511 | m: 0408 526 786 | e: afarrow@apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 31 I N D U S T R Y D ATA Export profits: making cents of the currency exchange By Yang Song The depreciating Australian dollar has improved the Australian industry’s competitive position in a significant number of key markets. APAL’s Economist Yang Song, has identified which countries would benefit most from recent currency exchange rate movements and therefore would be good for Australian exporters to target. T his report analyses the exchange rate movements of major Australian apple and pear trading partners across 22 countries from 2007 to 2015. Up until 2013, the Australian dollar (AUD) appreciated strongly against the US dollar (USD), rising from US $0.7939 in 2007 to a peak of over US $1.1055 in 2011, making exports of Australian apples and pears uncompetitive. Then, in June 2013 it started depreciating, providing an advantage for Australian apple and pear exporters. “ This report examines the AUD performance against the currencies of importers and export competitors. It confirms that Australian apple and pear export opportunities have improved in certain countries, especially those countries who fix their exchange rate to the US dollar (USD). Exchange rate trends: what they mean for Australian exporters The exchange rate has a significant effect on international trade. An undervalued or depreciating currency favours domestically produced tradable goods, protecting domestic firms from imports and giving them an incentive to export. Measuring the exchange rate, the value of the AUD is generally reported as a nominal bilateral rate against the USD. This report shows the value of the AUD, rising and falling against a number of different currencies. Currently, 15 countries analysed offer more favourable currency trading conditions than they did in 2011. 32 AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 Up until 2013 when the AUD was appreciating, exporting was a challenge for Australian producers because it was more costly for buyers to purchase Australian fruit. The situation also made the pricing of other Southern Hemisphere apple and pear producers more competitive compared to Australian producers. The decreasing value of the AUD since 2013 now provides Australian exporters with an advantage. We looked at the percentage changes of the exchange rate of the AUD against a number of trading partners’ currencies over the last nine years, focussing on the last two and a half year period, because this is when we have seen the greatest depreciation, leading to a significant potential up-side for Australian exporters. Currently, 15 countries analysed offer more favourable currency trading conditions than they did in 2011. Between 2007 and 2015, the AUD depreciated against nine countries including our major trading partners the United States, China and Japan. Of greater relevance today is the results when we look at the last two and a half years of the depreciating Australian dollar, showing an improved position in 15 of the 22 countries that we trade or compete with. When the AUD becomes weaker, Australia’s exported products become relatively cheaper to Australia’s trading partners. It also indicates that Australia’s exported products are more competitive against other producing countries that have a focus on exporting into like markets. Which export markets should we target now? It has become increasingly advantageous over the last two and a half years to export Australian apples and pears to Hong Kong, United Kingdom, Vietnam, China, Taiwan, Singapore, Thailand, New Zealand and Europe as the AUD has depreciated against their respective currencies. It is also worthwhile to note that in APAL’s recent report on Australian apple exports in 2015 (see Apple and pear exports up, page 7), that the United Arab Emirates grew significantly as an export market. Unfortunately at the time of preparing www.apal.org.au u I N D U S T R Y D ATA Argentina (ARS) South Africa (ZAR) Chile (CLP) Indonesia (IDR) Malaysia (MYR) Mexico (MXN) Canada (CAD) Poland (PLN) Europe (EUR) Japan (JPY) New Zealand (NZD) Thailand (THB) Singapore (SGD) India (INR) Index Taiwan (TWD) Philippines (PHP) China (CNY) Vietnam (VND) Per cent change in AUD value against trading partners’ currencies over 2.5 years (Jun 2013 - Dec 2015) South Korea (KRW) United Kingdom (GBP) United States (USD) Hong Kong (HKD) u 96% 25% Advantage 3% -18% -17% -23% -23% -20% -19% -19% “ -10% -10% -9% -8% -8% -15% -14% -13% -13% 5% 7% 7% 8% Disadvantage The AUD has appreciated in value against the countries shown in red on the right side of the graph leading to a disadvantage for Australian apple and pear exporters when exporting to or competing against local product in these countries. The AUD has depreciated in value against the countries shown in blue on the left, leading to an advantage for Australian apple and pear exporters when selling produce to these countries or competing against local product in those markets. this report we did not have the full exchange rate history for the United Arab Emirates dirham (AED), but in future analyses it would be interesting to include the AED too. Also of note is the improved opportunities in India. Who’s more competitive now? The percentage change in the AUD against the currencies of other countries that export apples and pears – our competitors – also helps us assess opportunities. Unfortunately in the last two and a half years, the AUD appreciated against key competitors’ currencies including Chile, South Africa and Argentina – making them more cost-competitive. Conclusion The depreciating Australian dollar over the last two and a half years, means Australia’s exporting opportunities have improved in comparison to some countries, especially countries whose currency is linked to the USD. In the last year, Australian apple and pear export volumes have increased. And while there is limited evidence to suggest that this occurred because of a depreciating AUD (it is certainly a contributing factor), there is an opportunity for Australian exporters to take advantage of the lower AUD value in certain markets to improve their export volumes and profit. Plus, the more we export the better our domestic supply and pricing is. :afg It has become increasingly advantageous over the last two and a half years to export Australian apples and pears to Hong Kong, United Kingdom, Vietnam, China, Taiwan, Singapore, Thailand, New Zealand and Europe as the AUD has depreciated against their respective currencies. www.apal.org.au What this means… If you were supplying into Hong Kong in 2011 at $3.00 per kg, to maintain that same profit margin, now you could sell for $2.30 per kg. Yang Song, Economist, APAL t: (03) 9329 3511 | e: data@apal.org.au AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 33 R&D International apple and pear research update Compiled by Dr Gordon Brown Research snippets are sourced from abstracts of published scientific papers collated in the CAB direct database. To get the abstract related to any snippet please contact Gordon Brown on gordon@scientifichorticulture.com.au or 03 6239 6411. Nurseries and breeding Managing laterals Russia: After removing the shoot apex the removal of the remaining top 3-4 leaves further increases the number of laterals that develop in nursery trees. Nursery fertiliser use consequences Poland: The fertilisers used in the nursery can affect subsequent tree vigour and fruit productivity for two years after planting in an orchard. Rootstock selection Romania: The production of trees using MM111 rootstock with B9 interstems reduces tree size compared to MM106 and trees have superior branch structure and fruit bud development. Pear rootstocks New Zealand: A study of fruitful dwarfing pear rootstocks has identified pear rootstocks have the same dwarfing gene as M9 rootstocks. Production Humic acid applications Iran: Humic acid (15mg/L) foliar application at 2, 4 and 8 weeks after full bloom to Granny Smith trees decreased growth and increased fruit yield and sugar with no effect on fruit size. 34 Nutrient use, Bartlett pears India: Bartlett pears have a positive relationship between foliar N, P, K, S, Zn, Cu, Fe and Mn and fruit size, sugar and yield while Ca was only associated with improved firmness and Mg with lower fruit sugars. Zinc deficiency problems China: Trials have shown that zinc deficiency reduces the photosystem light-harvesting efficiency and hence photosynthesis prior to visual symptoms of Zn deficiency. Pollinator successes Romania: Dalinette apples pollinated with Idared were firmer and larger at harvest than those pollinated with Priam or Golden Delicious. Root pruning in Fuji China: Root pruning and nitrogen fertilizer of potted Fuji in October improved photosynthesis, the number and length of fine roots and inhibited vegetative growth while promoting reproductive growth. Nitrogen ratio effects Iran: Two apple cultivars were grown in different nitrate:ammonia ratios and while ammonia had little effect on most fruit quality parameters it did lead to softer fruit at harvest. AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 Pests and diseases Alternaria in pears Netherlands: Alternaria infection of pear trees causes partial or complete necrosis of flower buds during winter leading to the death of most flowers and decay of buds at flowering. Reducing apple ring rot China: Application of GA4+7 to apples reduces the area of lenticels on the fruit skin and increases cuticular wax thickness reducing the fruit susceptibility to apple ring rot infection. Natural aphid control Hungary: Trials in Hungary and the UK have shown that providing ants with sucrose reduces their protection of rosy apple aphid, causing increased numbers of aphid predators allowing for natural pest control. Black spot in pears South Africa: A study of pear black spot has found that, unlike apple black spot, twig infections can occur and these have an important role in the life cycle of black spot of pears. Acid soils reduce fungus Measuring pear sugar South Africa: Arbuscular mycorrhizal fungal infection of apple roots is reduced in acidic soils. China: Research has shown that dielectric spectroscopy has potential to non-destructively measure pear sugar and firmness. Post-harvest Predicting fruit sugar China: NIR was used on Fuji apples and found to accurately predict fruit sugar and moisture content, adequately predict acidity but could not predict firmness. Improving apple colour China: Application of 10 mg/litre of 5-aminolevulinic acid to apple trees 10 days before harvest improved apple colour and sugar content and decreased acidity. Ozone to reduce fungus Reducing listeria, apple slices USA: The application of bacteriophages in Listshield™ to Listeria contaminated apple slices significantly reduced the Listeria population. Italy: Ozone at 0.5µL/L in the storage atmosphere of Penicillium infected Gala and Golden Delicious apples reduced fungal populations and patulin production. www.apal.org.au W E AT H E R A N D Q U I Z Temperature and rainfall data 1/1/2016 – 31/1/2016 Ave Temp Min Ave Temp Max Ave Ave Humidity Soil Temp Ave max wind speed km/h Evaporation Ave leaf mils wetness for the per/day period Rainfall for period Rainfall to date from 1st Jan 2016 Degree Total Days for Degree the month Days from 1st Sept Frost Hrs under 1ºC for period Ave daylight hr/day Orange NSW 15 28 67 21 32 100 14 111 111 288 939 0 14 Huon TAS 11 25 64 20 32 130 2 35 35 212 681 0 14 Manjimup WA 11 22 70 18 25 95 n/a 47 47 168 852 0 12 Stanthorpe QLD 14 27 77 23 26 152 26 33 33 299 n/a 0 13 Ardmona VIC 17 34 62 29 34 118 6 60 60 404 1428 0 15 Lenswood SA 13 30 69 25 26 96 7 69 69 296 1016 0 15 The data presented here is from APFIP’s upgraded weather stations at evaluation sites only and may not represent the total district. Degree days are recorded from 1 September to 30 April and is reported per month and as a running total for the period. Degree days are calculated for the season immediately following collection of data. A much larger range of data from the new stations is now available online at www.weather.apfip.com.au. For more information contact: Mark Hankin, 0408 503 528 or mark@apfip.com.au Greg’s Quiz QUESTION 1: QUESTION 4: (True or False): Pear blossoms are much less attractive to bees than apple blossoms, due to lower sugar content in the nectar. Known as the “Europe’s Orchard” due to its long fruit growing tradition the region of Huerta de Murcia in Spain is most famous for what type of fruit? QUESTION 2: What pear variety’s name means trout in German? A: Corella. B: Forelle. C: Kaiser. D: Bierschmitt. QUESTION 3: What is the name of the method of orchard tree layout, which is a geometric pattern of five points arranged in a cross? A: Triangular. B: Hexagon. C: Quincunx. D: Rectangular. A: Apples. B: Pears. C: Citrus. D: Olives. Crossword 1 2 3 4 5 6 7 9 QUESTION 5: To achieve optimal pollination of apple trees, how many bee hives are recommended per hectare? A: 2. B: 5. C: 10. D: 15. 8 10 ACROSS 1. Apple variety featured in April field day, Qld 5. A good one of these prevents trees falling over 6. State with new apple and pear strategic plan 9. Canopy required for good light penetration 10. Type of bag helping with US apple sales DOWN 2. Exports of this have increased 111% 3. Volatiles in apples create this ANSWERS: Q 1 – True. Q 2 – B: Forelle (so-called because its red spots resemble that of a trout). Q 3 – C: Quincunx. Q 4 – C: Citrus. Q 5 – B: 5. www.apal.org.au 4. New apple and pear marketing manager (4,4) 7. They are fighting changes to the horticulture award 8. Paid by commercial apple and pear growers AUSTRALIAN FRUITGROWER FEBRUARY/MARCH 2016 35
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