ALTV Media Kit

2014 MEDIA KIT
ALIGHT ON SUCCESS
ALIGHT TV
Movies. Television Shows. Documentaries. More .Alight brings fragmented audiences together by adapting content to
new methods of presentation and social integration.
ALIGHT TRANSMEDIA
Our intellectual property crosses media divides to maximize merchandising and is
distributed through both traditional and new media outlets. Content is designed in
preproduction with the intent of immersion, as well as in post-production, for maximum
ROI. Our media franchise is developed with an overarching narrative structure to
present compelling stories and characters across multiple platforms and formats.
Rated By:
CONTENT DISTRIBUTED ON:
Rated By:
ALTV Clients
Our value proposition to advertisers…
Step with Confidence!
Rated By:
Our Distribution Network:
IPTV
Satellite
Web
Digital Cable
Mobile
Broadcast TV
Simply On Target
HOW IT’S DONE
Consumers change as fast as you can develop marketing campaigns to reach them. Proponents of psychographic-based
targeting have discovered it’s not enough to simply evaluate the age or gender of a consumer. One must understand the
pressures and priorities influencing a consumer’s daily life. This is where Simply ME’s InseQuence and ALTV can help you
reach your target.
TM
InseQuence
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Simply ME’s answer to advanced consumer targeting
InseQuence, is Simpy ME’s lauded, psychographic-based targeting model created by a Nobel Laureate in Technology. New,
exciting and totally innovative, InseQuence offers an unprecedented approach to advanced consumer marketing.
TM
Years in development and optimized with extensive research and analysis, InseQuence reveals details about critical life
events and the associated pressures which directly impact purchase decisions. InseQuence is a proven model which draws
on an internal database of more than 30 million consumers, using a state-of-the-art interactive panel.
TM
TM
The Beauty of InseQuence
TM
InseQuence focuses on the unique demographic combinations that reflect the diversity of life choices available to all
consumers. What does this means for you? With InseQuence at your disposal, you now have the capacity to reach more
customers than ever before—with a much higher probability of making the sale and an overwhelmingly enhanced capacity to
increase your bottom line.
TM
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Advertisers know the value of InseQuence and their satisfaction is reflected in our growing client list.
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Contact Alight TV/ALTV at: (212) 316-1017 for more information. Or, contact SMD directly at 800-240-1197.
Viewer
Demographics
MALE
AGE 7 to 17
AGE 18 to 35
Rated By:
AGE 36 to 50
0%
25%
27%
48%
FEMALE
AGE 7 to 17
AGE 18 to 35
0%
28%
29%
43%
AGE 36 to 50
SMD Markets for ALTV
Albany Albuquerque Alexandria Alpena Amarillo Anchorage Atlanta Augusta Austin Bakersfield Baltimore Bangor Baton
Rouge Beaumont Bend Billings Biloxi Binghamton Birmingham Bluefield Boise Boston Bowling Green Buffalo Burlington Butte
Casper Cedar Rapids Champaign Charleston Charlotte Charlottesville Chattanooga Cheyenne Chicago Chico Cincinnati
Clarksburg Cleveland Colorado Springs Columbia Columbus Corpus Christi Dallas-Ft. Worth Davenport Dayton Denver Des
Moines Detroit Dothan Duluth El Paso Elmira Erie Eugene Eureka Evansville Fairbanks Fargo Flint Fresno Ft. Myers Ft. Smith Ft.
Wayne Gainesville Glendive Grand Junction Grand Rapids Great Falls Green Bay Greensboro Greenville Greenwood Guam
Harlingen Harrisonburg Hartford Hattiesburg Helena Honolulu Houston Huntsville Idaho Falls Indianapolis Jackson Jacksonville
Johnstown Jonesboro Joplin Juneau Kansas City Knoxville Lafayette Lake Charles Lansing Laredo Las Vegas Lexington Lima
Lincoln Little Rock Los Angeles Louisville Lubbock Macon Madison Mankato Marquette Medford Memphis Meridian Miami
Milwaukee Minneapolis Minot Missoula Mobile Monroe Monterey Montgomery Myrtle Beach Nashville New Orleans New York
Norfolk North Platte Odessa-Midland Oklahoma City Omaha Orlando Ottumwa Paducah Harrisburg Palm Springs Panama
City Parkersburg Peoria Philadelphia Phoenix Pittsburgh Portland Presque Isle Providence Puerto Rico Quincy Raleigh Rapid
City Reno Richmond Roanoke Rochester Rockford Sacramento Salisbury Salt Lake City San Angelo San Antonio San Diego
San Francisco Santa Barbara Savannah Seattle Sherman Shreveport Sioux City Sioux Falls South Bend Spokane Springfield St.
Joseph St. Louis Syracuse Tallahassee Tampa Terre Haute Toledo Topeka Traverse City Tri-Cities Tucson Tulsa Twin Falls Tyler
U.S. Virgin Islands Utica Victoria Waco Washington Watertown Wausau West Palm Beach Wheeling Wichita Wilkes Barren
Wilmington Yakima Youngstown Yuma Zanesville
Advanced Media Reach
Up to 80 Million Active Daily Data Users (via SMD)
 Iphone
 MobiTV
 iPad
 Tivo
 iPod
 Verison/Fios
 TouchFloTV
 PopcornHour
 Android
 VuNow
 Blackberry
 Zune
 Boxee
 Xbox
 Roku
 Sony Playstation3
 Samsung
 Sansa Phones
 Vizio
 Playbook
 LG
 Palm
Live Broadcast
Day-part
:30
:60
:90
½ Hour
1 Hour
1a-6a
$20
$40
$75
$240
$480
$45
$90
$175
$540
$1,080
$95
$190
$375
$1,140
$2,280
$110
$225
$425
$1,350
$2,700
$125
$250
$500
$1,500
$3,000
$55
$115
$225
$690
$1,380
$30
$65
$125
$390
$780
Overnight
6a-11a
Mornings
11a-4p
Daytime
4p-8p
Early Prime
8p-1a
Prime Time
6a-12m
18 Hr BTA
6a-6a
24 Hr BTA
Rate Card Includes an Average of Paid Programming & Advertising
* Programming retaining all ad
space discussed on per-case basis.
Rated By:
VOD Rate Sheet
Per Spot Cost
CPM (Cost Per 1k)
**
Video CPM: Straight video ad starting at
$20.
$30.
Coupon CPC: Upload commercial to mobile starting at
Banner In Video: Bottom right 15-second
$40.
$30.
$10
$10
$10
** Comprising the following providers :
Rated By:
Our Market
USA Sub-Totals
Male
*
7
to
17
18
to
35
36
to
50
11,000,000
23,100,000
2,000,000
4,500,000
7
to
17
18
to
35
36
to
50
7,250,000
5,300,000
10,600,000
2,700,000
4,000,000
1,000,000
4,000,000
3,000,000
1,000,000
9,000,000
8,000,000
6,000,000
7,000,000
9,000,000
Female
* Numbers based on nationwide users over the following providers :
*Demographics
*Information based on a variety of direct
response advertising and optional
informational poll
*Distribution By Region
Adults 18-64
 Northeast 17%
 Kids 7-17
 South
42%
 51.47% women
 Midwest
23%
 48.06% men
 West
18%
 HH income $60K+
 Over 72% own residential property
*Network Distribution
 200 affiliates and growing
 Over 140 Markets Covered
 Up to 79 million homes (Total TVHH)
 Full Time 40,000,000 OTA HHS
Rated By:
TITLE: Port City P.D.
GENRE: Police Drama
EPISODES: 9
AUDIENCE: 18-36
PLATFORMS:
Click logos for
Rate Sheet
SYNOPSIS
A turbulent police department where deceivingly petty cases
are funneled from first-line detectives to a dead-end officer’s
pool. With fateful consequences!
SYNOPSIS
TITLE: Sangre Negra
GENRE: Crime Drama
EPISODES: 13
AUDIENCE: 18-35
PLATFORMS:
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Rate Sheet
Three brothers from a wealthy background, at odds with the
law and each other: Guillermo – a defense lawyer devoted to
family, Christian – an idealistic cop jealous of his siblings and
Ricky – a bad boy whose charms and mafia ties make him
very dangerous. Starring Antonio McKay, Danny Arroyo and
Ricardo Herranz as the brothers in conflict. Erik Estrada and
Eric Roberts also star in this exciting drama.
SYNOPSIS
TITLE: Travelista TV
GENRE: Travel
EPISODES: 8
AUDIENCE: 20-35
PLATFORMS:
Click logos for
Rate Sheet
Get ready for this traveling duo who travels to some of the
remotest destinations on the planet. They unearth the best
venues from breakfast to nightlife enjoyment.
TITLE: Kate Moss Exclusive Interview
GENRE: Lifestyle
EPISODES: 1
AUDIENCE: 18-35
PLATFORMS:
Click logos for
Rate Sheet
SYNOPSIS
Her beautiful face is known the world over. Kate Moss,
supermodel extraordinaire gives an exclusive interview
celebrating her ten-year career as International Ambassador
and Artistic Director for cosmetic giant Rimmel. She also
discusses the launch of her Kate Moss Lasting Finish Lipstick
Collection and finishes off with a celebrity-filled party including:
Solange Knowles, Sadie Frost, The Noisettes and more!
MODELS OF DIVERSITY
TITLE: Models of Diversity
GENRE: Lifestyle
EPISODES: 1
AUDIENCE: 18-35
PLATFORMS:
Click logos for
Rate Sheet
SYNOPSIS
Models of Diversity promotes models of all natural
shapes, sizes, races, ages and ability levels. Produced by a
London-based, nonprofit organization, this exciting show
advocates for more diversity in the modeling sector and
challenges the fashion and marketing industries to
recognize and acknowledge the beauty in women and men
of all varieties!
TITLE: You Are The Supermodel
GENRE: Lifestyle
EPISODES: 5
AUDIENCE: 18-35
PLATFORMS:
Click logos for
Rate Sheet
SYNOPSIS
You Are The Supermodel is an award-winning series
featuring the latest fashions, beauty and skin care for
women. Also travel tips, healthy cooking, book reviews and
much more!
SYNOPSIS
TITLE: Girls Night Out
GENRE: Lifestyle
EPISODES: 39
AUDIENCE: 18-45
PLATFORMS:
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Rate Sheet
Wild, wacky and immensely entertaining, Girls Night Out
presents an exciting look at Miami night life. With special
features, interviews and an array of arts and culture, Girls
Night Out is for everyone!
SYNOPSIS
TITLE: CULTURE CLUB
GENRE: Celebrity Talk
EPISODES: 1+
AUDIENCE: 18-35
PLATFORMS:
Click logos for
Rate Sheet
Fresh faces bringing you fresh entertainment! Lively talk show
featuring celebrity gossip, trending topics, events and much
more. Get in on the hottest culture… With The Culture Club!
Hosted by Howard Henley.
TITLE: Carlita’s Secret
GENRE: Thriller
RATING: R
TRT: 91 minutes
SYNOPSIS
An innocent dancer. A vicious crime she cannot escape. The glamour
of being chosen for Broadway. Dreams of performing in bright lights
are shattered when Carlita comes face to face with her deadly past. A
hot and sexy thriller! Starring Eva Longoria, Maria Bravo and Alejandra
Gutierrez.
PLATFORMS:
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TITLE: Treasure Raiders
GENRE: Action
RATING: PG-13
TRT: 92 minutes
SYNOPSIS
A Russian street-racing star meets his match in an American
who becomes his nemesis. The excitement builds when they join
forces to search for a lost templar treasure.
PLATFORMS:
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TITLE: The Champagne Gang
GENRE: Action
RATING: R
TRT: 91 minutes
SYNOPSIS
The Champagne Gang is an exciting action-packed drama about
four beautiful California beach girls who pull heists to pay for luxury
items and surfing vacations to Mexico and Hawaii. Starring Lacey
Toups, Damon Whitaker and Bokeem Woodbine
PLATFORMS:
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TITLE: Fast Track: No Limits
GENRE: Action
RATING: R
TRT: 95 minutes
SYNOPSIS
Urban car racing: speed, exhilaration, freedom and easy money. But
four people learn the hard way that on the streets, racing also
carries a deadly price with debts settled in blood. Like a match to
gasoline, FAST TRACK is an explosion of youthful passion, sex and
intrigue ignited by non-stop racing action! Starring Erin Cahill,
Andrew W. Walker and Joseph Beattie.
PLATFORMS:
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TITLE: Good Girl / Bad Girl
GENRE: Action
RATING: R
TRT: 95 minutes
SYNOPSIS
With two very different lifestyles, personalities and problems, identical
twin sisters crash into each other at full speed. What follows is an
action-filled ride of mistaken identities as the bad girl must become
the good and vice-versa. Starring Julia Stinshoff, Nick Brimble and
Graham McTavish.
PLATFORMS:
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TITLE: Man Over Board
GENRE: Comedy
RATING: NR (language)
TRT: 90 minutes
SYNOPSIS
Starring Mel Fair (“Halloween”, ”Shark Swarm,” “Starter Wife,”
and many more) Two salesmen. One boat lot. No mercy.
The owner of a boat shop unwittingly hires a slick con man
as his new sales manager, and subsequently has his life
turned upside down. With Matt Kaminski.
PLATFORMS:
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TITLE: Sharp As Marbles
GENRE: Comedy
RATING: PG-13
TRT: 84 minutes
SYNOPSIS
Albert isn’t the brightest bulb in the box, but he’s got his best friends
George and Ernie to help him out. The only problem is, they're more
clueless than Albert! In this misadventure of three video store
employees, Albert, George and Ernie land way over their heads when
they engage in a classic case of the blind leading the blind! Adam
Gregory, Sean O. Roberts, Simeon Taole and Elizabeth Thai, star.
PLATFORMS:
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SYNOPSIS
TITLE: Office Outbreak
GENRE: Dark Humor
RATING: PG-13
TRT: 85 minutes
PLATFORMS:
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Rate Sheet
An infectious outbreak at the office causes murderous behavior, with a resulting
quarantine that guarantees bedlam. As desperate workers in the office remain on
lockdown, one police officer on the outside realizes his lost love is amongst the
damned. And he must find a way to save her. A Woodard Entertainment Film.
SYNOPSIS
TITLE: Testaclese - Man or Myth
GENRE: Satire
RATING: PG-13
TRT: 8 minutes
PLATFORMS:
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Rate Sheet
Was he a man? Or was he a myth? Explore the legend of Testaclese – the
ruthless emperor of Rome who ruled with an iron fist (and scrotum). Engaging
short film produced and directed by Adam Ray. Contains some sexual innuendo ,
mild violence and whimsically fake testicles.
TITLE: Close to Heaven
GENRE: Dark Comedy/Drama
RATING: PG-14
TRT: 97 minutes
SYNOPSIS
A moment of love, a moment of Magic and things will never be the same!
When a meteorite strikes the roof of a Hotel in Prague, an eclectic mix of
intriguing characters are thrust together by the impact. Promiscuous
conjoined twins, an illusionist and a party of pensioners who communicate
with the dead are among the guests who make Hotel Close to Heaven the
place to stay! From Holiday Films / Cinemasound.
PLATFORMS:
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SYNOPSIS
TITLE: Hey Diddle Diddle
GENRE: Drama
EPISODES: 9
AUDIENCE: 18-45
PLATFORMS:
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Rate Sheet
The most popular boy in school is presented twenty years later with
the opportunity to relive the magic of his youth at his high school
reunion. But the embarrassment of what he has ultimately become
challenges his desire to see those who had high expectations. Can
he overcome the crippling social disorder he’s been battling all of his
life and finally become a winner?
TITLE: The Art of Fighting
GENRE: Martial Arts
EPISODES: 9
AUDIENCE: 18-45
PLATFORMS:
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Rate Sheet
SYNOPSIS
The Art of Fighting explores the gritty, fascinating and
sometimes tragic world of Extreme Martial Arts, asking the
question: Is the path to greatness just too brutal?
TITLE: MARGARET
GENRE: Documentary
EPISODES: -AUDIENCE: 16-32
PLATFORMS:
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Rate Sheet
SYNOPSIS
Documentary of opera production based upon the true, tragic
story of Margaret Garner. A young slave family escapes only
to be recaptured. After the resulting lynching of her husband,
Margaret decides to kill her children rather than see them
returned to bondage. With a libretto by Toni Morrison.
SYNOPSIS
TITLE: CIRCLE OF FEAR
GENRE: Documentary
EPISODES: -AUDIENCE: 16-32
PLATFORMS:
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Rate Sheet
Islam = Terrorism? What is the truth? Who’s telling lies?
This documentary attempts to find out. Circle of Fear is a
controversial examination of the relationship and battle
between religion, politics and media, with a focus on global
terrorism and 9/11
TITLE: Chicago Ghost Investigation
GENRE: Reality Show
EPISODES: 1
AUDIENCE: 12+
SYNOPSIS
Are the dead trying to communicate with us? How do we interpret the
signs? Explore the strange world of paranormal phenomenon in this
interesting reality show. Chicago Ghost Investigations is your passport to
“The Other Side”. Starring Brian Maloy.
PLATFORMS:
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TITLE: Tears of Steel
GENRE: Science Fiction
RATING: PG-13
TRT: 12:14
SYNOPSIS
A women obsessed with robotics ends up becoming a cyborg with
violent tendencies and complicated feelings for her ex-boyfriend. A
wildly original and unpredictable, futuristic thriller in Short Film
Format. Starring: Jody Bhe, Chris Haley, Derek de Lint and Sergio
Hasselbaink
PLATFORMS:
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TITLE: MOTEL AMERICANA
GENRE: Horror
RATING: R
TRT: 105 minutes
SYNOPSIS – Motel Americana
2009 Release – Horror
Scary things can happen at Motel Americana. The American
Dream has been beaten and kicked long enough. So one man
quits his job, fires his attorney, and leaves a wife who won’t
notice he's gone until she has no one to dance with when the
ball drops on New Year's eve. With a case of Ancient Age and a
trunk load of cigarettes, he checks into a motel to write a memoir
about the rise and fall of an elegant, though deeply flawed
idea—his dirty life and times.
PLATFORMS:
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TITLE: Exorcism Movie
GENRE: Horror
RATING: PG-13
TRT: 92 minutes
SYNOPSIS
PLATFORMS:
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Rate Sheet
The battle of Good vs Evil continues. When demons begin a
widespread possession of human beings, the fate of the world is
in jeopardy. One family man finds himself at odds with the devil
and two men of the cloth must battle to save the soul of a not-soinnocent. Starring Jack Donner, Tony Burton and Brian Patrick.
Caught in The Game
TITLE: Caught in the Game
GENRE: Urban Thriller
RATING: R
TRT: 90 minutes
PLATFORMS:
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Rate Sheet
SYNOPSIS
Lisa James thought she had it all: a handsome boyfriend, a great job and
a secret, evening hustle that kept the money flowing. With her alibis airtight and her income increasing, it seemed life couldn’t get any better.
Then one day, fate walked into her office…
SYNOPSIS
TITLE: Darling NIkki
GENRE: Urban Drama
RATING: R
TRT: 95 minutes
PLATFORMS:
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Rate Sheet
Innocence meets corruption in this tense drama. Nikki is a stripper with high
ambitions and a dark past. Skilled at her craft, she sets her sights on a rising
athlete whose naivete spells his doom. In no time at all, the trouble-making
stripper turns the varsity superstar's life upside down. And murder will reign as
a result. From High Velocity Films.
TITLE: Out of Bounds
GENRE: Drama / Suspense
RATING: PG-13
TRT: 90 minutes
SYNOPSIS
The headmistress of an all-girl boarding school discovers her art
teacher husband is having an affair with a pupil. When the husband
vanishes after being exposed, a series of murders during school break
begins. Starring Sophie Ward, Sophia Myles and George Asprey.
PLATFORMS:
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TITLE: The Monster’s Mind
GENRE: Mystery/Drama
RATING: PG-13
TRT: 80 minutes
SYNOPSIS
A gripping mystery-drama about a court-appointed psychiatrist
who must look beyond the cold façade of a killer in order to
discover the motives behind a terrible crime. Starring Chris
Kramer, Mikhail Roberts and Elizabeth Shay.
PLATFORMS:
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SYNOPSIS
TITLE: Usher
GENRE: Suspense Drama
RATING: R
TRT: 100 minutes
PLATFORMS:
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Rate Sheet
A hit man on hard times takes a job as an usher in a movie theater. Eventually, his
training as a killer resurfaces to spite him. With fateful consequences.
Winner - Best Feature: 2004 Telluride Indiefest, 2004 Key West Indiefest.
2004 Cinema Edge award: Actor Thomas Alexander.