U SA 1

USA
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USA Network celebrates the characters on our screens, and in our audience. We focus on unique characters because at USA, we
believe behind every flaw is a remarkable talent. Beyond every quirk, a great story’s waiting to be told. Always reflective,
inclusive and relatable, we’re devoted to the characters that make us, USA.
Through original programs, quality series and box-office favorites, USA Network creates an emotional connection with our
audience on every platform – inviting them to take part, and show us their characters too.
USA Network is cable television's leading provider of original series and web content for hits such as “Covert Affairs,” “Burn
Notice,” “Suits,” “Necessary Roughness,” “Royal Pains,” “White Collar,” and “Psych.” USA is also home to top acquired series
“NCIS,” “NCIS: Los Angeles,” “CSI,” “Law & Order: SVU,” and “Law & Order: CI” as well as sports and entertainment events
including “WWE Raw” and blockbuster theatrical films. USA is the #1 network in basic cable and is seen in 98.7 million U.S.
homes.
Network ProgrAm FormAt
Local Avails:
2 minutes per hour
times:
Breaks occur inside the program
(For paid programming breaks occur right after program)
Insertion Hours:
24 hours per day/7 days per week
Subscribers:
98.7MM Homes
Service type:
Basic
Network INFormAtIoN
Source: Nielsen Media Research, October 2012
Satellite Feed:
Dual
Launch Date:
April 1977
ownership:
NBCUniversal Cable Networks
beNeFItS to ADvertISerS
1. USA has been the number one network with cable viewers for 6 years in a row, fueled by our hit shows. Powerful returning
originals Psych, Burn Notice, White Collar, Royal Pains, Covert Affairs, Necessary Roughness and Suits help make USA the #1
network for original series among P18-49 and P25-54. USA continues to reinforce our position as a top destination for P18-49 (#2)
and P25-54 (#1) viewers, successfully building upon our foundation: “Characters Welcome.” USA is home to two of cable’s top 10
scripted originals this year (Burn Notice, Suits). We’re not just about originals though as our roster of acquireds (NCIS, NCIS:LA,
Law &Order: SVU and CSI) make USA a top destination for acquired series programming (#2 P18-49/P25-54). In 2013, USA will
continue to build upon our pledge to deliver quality programming, starting with the launch of Graceland, USA’s newest scripted
original, two new reality shows, The Moment and The Choir, and the acquired series launch of the smash-hit Modern Family.
With this exciting and continually expanding lineup, advertisers have even more distinctive and innovative opportunities to partner
with us.
Source: Nielsen, 2012TD (12/26/11-9/30/12), cable network rank = M-Su 8p-11p; original series net rank = M-Su 8-11p, excludes news, sports & feature
films; scripted original ranks = M-Su 8-11p, premiere trackages, including telecasts outside of the daypart; acquired series net rank = M-Su 7p-12a,
excludes news, sports & feature films, networks airing in 100% of the daypart, C3 data.
2.
It’s not just our on-air programming that delivers results for our partners; USA goes beyond the TV screen inviting our fans to be an
active character by constantly engaging them on all platforms, 24/7. In 2012, USA connected with almost 20 million active fans
and followers each month collectively on usanetwork.com, the primary hub of all things digital, on USA mobile, through full
stream episodes and short form content on Hulu, VOD, and through social experiences on Facebook and Twitter. Always at the
forefront of the latest technologies, we constantly ideate and innovate to develop highly engaging content and activities to create
the best brand experience possible. Character Chatter is USA’s social water cooler, fostering fan-to-fan conversation and the place
to go for one-on-one with show insiders and talent. It is a multi-platform destination that aggregates all social chatter into one
fluid stream of text, images and videos. Our USA Anywhere App connects fans to USA, giving them access to their favorite USA
shows with a welcome social experience. When fans watch in real-time, they’re rewarded with exclusive content, badges, and
access. From two screen experiences, companion apps and social games, we continue to be leaders in innovation by developing
cutting-edge Social TV experiences for our partners. As the digital arm for the #1 cable network, we’re inviting a two-way
dialogue and deep engagement on every screen. At USA, we welcome your involvement, it’s not “brought to you by” it’s “created
with,” as we are consistently finding ways to amplify our fans TV experience and continue to turn passive viewers into active
participants.
Source: July 12 Online = Omniture uniques to USANetwork.com + Nielsen uniques USA content on Hulu; Mobile = Omniture USA HTML + Video WAP and
App; VOD = Rentrak uniques to USA content on VOD; Facebook fans and Twitter followers as of 8/2/12.
3.
USA Strategic Marketing understands advertiser challenges and the need to connect with elusive, media-savvy consumers. We
provide a deeper connection with our audience and innovative ways to extend brand messages far beyond advertising, reaching
consumers at every touch point in their lives. Our marketing solutions are filtered through our “Characters Welcome” brand lens
enabling us to organically integrate advertisers into the fabric of the channel by showcasing a brand’s unique “character” on-air,
digitally, or in a live consumer experience. Known as one of the most recognizable brands on Cable TV, the Characters Welcome
brand offers partners the opportunity to benefit from our ratings and reach via unique Character Brandworks solutions that
resonate with consumers, generate buzz & garner attention for brands. USA. Likes Welcome. Tweets Welcome. Characters
Welcome.
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USA
USA Network
USA
USA Network
reSeArCH
vIewer tArgeteD
Persons, men & women: 18-34, 18-49, 25-54
vIewer ProFILe
USA Network Median Age:
Median Household Income:
HHI
HHI
HHI
HHI
HHI
52 Years
$48,900
% Audience Composition
41%
4+ Years College:
30%
Home Owner:
35%
Multi-Car Owner:
15%
16%
$60K+:
$75K+:
$50K+ w/College:
$50K+ w/Child:
$50K+ POM
26%
71%
23%
Source: Nielsen, 2012TD (12/26/11-9/30/12), M-Su 8p-11p, audience composition based on P18+, C3 data
vIewer LIFeStYLe
Financial
Own 2 vacation/weekend homes
Tax preparation: used any internet/online tax
preparation program
Investment activity: financial advisor/broker
Credit cards owned: 4+
Index
121
111
110
107
Internet
Used on-line gambling site
Played games online
Visited a TV network or Show’s website
Obtained sports news information
Downloaded music
Made a purchase for personal use
Paid bills on-line
Index
135
126
125
118
114
111
106
Leisure Activities
Cooking for fun: 2-3 times per month
Play video games: 2+ times a week
Fantasy sports league: 2-3 times a month
Billiards/pool: 2+ times a week
Go to bars/night clubs: 2+ times a week
Dance/go dancing: 2+ times a week
Dining out: 2+ times a week
Attending movies: 2-3 times a month
146
143
140
135
131
121
114
111
electronics
Most recent TV purchase: 3DTV
Most recent TV purchase: $3,000+
Video games: bought 11+/past 12 months
Bought 8+ DVDs/Blu-rays/past month
MP3 players (portable): bought/last 12 months
Portable GPS: bought/last 12 months
Cellular/mobile/Smartphones
Watched a full length movie
Visited a website for sports
Searched for information about a product
Looked at an advertisement sent via text
Downloaded a ringtone
Downloaded a game
151
132
121
115
113
110
Source: MRI 2012 Cable Study, based=P18+, Index to National Average.
136
135
127
116
112
105
DAYPArt vIewINg
Daypart
Total Day
Day
Early Fringe
Primetime
Late Night
Weekend
Overnight
Mon-Fri/Sat/Sun
Mon-Fri
Mon-Fri
Mon-Sun
Mon-Sun
Sat/Sun
Mon-Sun
6a-2a/9a-2a
6a-4p
4p-7p
7p-12p
12a-2a
9a-7p
2a-6a
Source: Nielsen, 2012TD (12/26/11 - 09/30/12, C3 Data.
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% Audience Composition (P18+)
P18-34
P18-49
P25-54
20%
42%
44%
23%
46%
48%
20%
40%
41%
18%
40%
43%
22%
45%
48%
20%
42%
45%
23%
47%
50%
ProgrAmmINg
ProgrAmmINg geNreS: Drama (General), Comedy, Entertainment, Family, Movies, Sports: Wrestling
vIewer tArgeteD ProgrAmmINg
Persons 18-34, 18-49, 25-54: Royal Pains, Covert Affairs, Necessary Roughness, Suits, White Collar,
Psych, Burn Notice, Graceland, The Moment, The Choir, Modern Family, Law & Order: SVU, Law & Order:
CI, NCIS, NCIS: Los Angeles, CSI and WWE Monday Night RAW
New ProgrAmS For 2013/PoPULAr eStAbLISHeD ProgrAmS
USA is a general entertainment network focused on delivering compelling programming that captures
viewers and provides a target rich environment for our advertisers. We continue to strengthen our
position as the market leader by successfully sustaining hit series, such as Burn Notice, Covert Affairs,
Royal Pains, White Collar, Psych, Suits, and Necessary Roughness. With new originals constantly in
development, USA continues to reinforce its position as a top Cable network for original programming.
By focusing on quality original programming, USA continues to deliver scripted programming hits, and welcomes its newest original, Graceland in summer 2013. USA ventures into non-scripted shows with
The Moment and The Choir. We’re also a top destination for acquired series on cable (NCIS, Law &
Order: SVU, and CSI) and welcoming America’s most loved hit comedy Modern Family, as the newest
acquired series. USA continues to thrill millions of viewers each week with WWE Monday Night RAW.
RAW is the only cable program that provides 52 weeks of original programming each year and extended
to 3 hours as of July 2012.
Source: Nielsen, 2011TD = 12/27/10-9/25/11, Cable Network Rank = M-Su 8p-11p, Scripted Original Series Rank = Premiere Trackages, Acquired Program Rank
= M-Su 7p-12a, showing networks airing in 100% of the daypart, regularly scheduled programs only with 5+ TCs, C3 (000) Data.
USA Network originals:
Suits, Necessary Roughness, Covert Affairs, White Collar, Royal Pains, Psych, Burn Notice, and Graceland
USA Network Non-Scripted:
The Moment and The Choir
USA Network Franchise events:
WWE: Monday Night RAW, and Westminster Kennel Club Dog Show
box-office theatricals:
The Color Purple, Eat Pray Love, The Back Up Plan, How Do You Know, The Ugly Truth, No Strings
Attached, and Fast Five
Acquired Series:
Modern Family, NCIS, NCIS: Los Angeles, Law & Order: SVU, Law & Order: CI, and CSI
movie/Series Stunts:
Fast Friday Movie Stunt; NCIS & SVU: Scare-a-thon; The Gibbs That Keeps on Giving NCIS Marathon;
Character Feast Marathon; Home for the Holidays Marathon; Fights Camera Action Movie Stunt; Resolve
to Watch New Year’s Marathon; SV-Uper Bowl Marathon; Red Carpet Marathon; Lucky Ducky St. Patrick’s
Day Marathon; A-List Amigos Stunt; Labor Day Movie Stunt; Stars & Stripes 4th of July Marathon; Labor
of Love NCIS Marathon
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USA
USA Network
USA
USA Network
LeADINg NAtIoNAL ADvertISerS
Ford
Fox Filmed Entertainment
Hershey
Microsoft
Nestlé
PepsiCo
Pfizer
Procter & Gamble
Toyota Motor Sales
Universal Pictures
Network CoNtACtS
National Ad Sales
USA Network
30 Rockefeller Plaza
31st Floor
New York, NY 10112
P:(212) 644-4444
Dan Lovinger
EVP, Cable Ad Sales
P:(212) 664-7417
dan.lovinger@nbcuni.com
Chris Hilleman
VP, USA Sales
P:(212) 413-5138
F:(212) 790-4720
chris.hilleman@nbcuni.com
western region
100 Universal City Plaza
Bldg. 9128-3
Universal City, CA 91608
P:(818) 777-7094
F:(818) 866-3317
regional offices
Central region
454 N. Columbus Drive
3rd Floor
Chicago, IL 60611-5555
P:(312) 970-2109
F:(312) 836-5795
Detroit region
3001 W. Big Beaver
Suite 608
Troy, MI 48084
P:(248) 822-0281
F:(248) 643-8830
Carla O’Neill
VP, Cable Entertainment
carla.oneill@nbcuni.com
Michael Claffey
VP, Cable Entertainment
michael.claffey@nbcuni.com
Edward Dzurko
VP, Cable Entertainment
edward.dzurko@nbcuni.com
NbCUniversal tv Networks Distribution and Local Ad Sales
1 CNBC Plaza
900 Sylvan Avenue
Englewood Cliffs, NJ 97632
Juliette Morris
SVP, Marketing & Strategy Partnerships
P:(212) 664-6220
juliette.morris@nbcuni.com
Heather McCallion
Vice President, East Region
P:(201) 735-3573
heather.mccallion@nbcui.com
ME, NH, VT, MA, RI, CT, NY, PA,
NJ, MD, VA & WV
Kevin Blute
Director, Midwest Region
P:(201) 735-3643
kevin.blute@nbcuni.com
Wi, MI, IL, IN, OH, KY, TN, NC,
SC, GA & FL
Corinne Harradine
Director, West Region
P:(818) 840-3319
corrine.harradine@nbcuni.com
WA, OR, ID, NV, CA & AZ
Carla Carey
Director, West Region
P:(818) 840-3364
carla.carey@nbcuni.com
MT, ND, MN, WY, SD, IA, UT, CO,
KS, MO, NM, TX, LA, AR, MS & AL
webSIte INFormAtIoN
Consumer website:
www.usanetwork.com
Affiliate website:
www.nbc.com
National Ad Sales website:
www.nbc.com
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