Chelsea Piers: Branding Opportunities

CHELSEA PIERS: BRANDING OPPORTUNITIES
The Chelsea Piers Sports & Entertainment Complex in New York City features a wide range of high-impact
branding opportunities that target the heavily traveled West Side Highway, runners and bikers on the
Hudson River Park bikeway/walkway, High Line pedestrian traffic and Chelsea Piers visitor foot traffic.
WEST SIDE HIGHWAY AND HUDSON RIVER
BIKEWAY/WALKWAY OPPORTUNITIES*
Chelsea Piers spans five city blocks between 17th Street
and 22nd Street along the West Side Highway. Branding
ON-SITE OPPORTUNITIES AT CHELSEA PIERS
Within the 28-acre Chelsea Piers complex are eight (8)
double-sided, 7-foot by 11-foot lightboxes, four (4) 36.5
opportunities that target over 100,000 passengers traveling
-foot by 20.5-foot pedestrian walkway banners and one
southbound and 100,000 passengers traveling northbound
13-foot by 7.5-foot video wall. The lightboxes are situated
on the West Side Highway include: three (3) 40-foot by
within the Pier 60 and Pier 61 parking garages and are
80-foot billboards along the East Façade of Chelsea Piers,
one (1) 37-foot by 45-foot billboard along the South Façade
of Chelsea Piers, and a 30-foot x 40-foot LED video screen.
These units are also highly visible to runners and bikers on
visible to on-site pedestrian and vehicular
traffic. The
pedestrian walkway banners are located on the Sunset
Strip, the major walkway connecting the piers. The video
the Hudson River bikeway/walkway, High Line pedestrian
wall is located at the northern entrance to Chelsea Piers
traffic and Chelsea Piers foot traffic.
and can accommodate 30-second commercials with sound.
*The Chelsea Piers billboards are licensed as business signs. Specific
criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY
EAST FACADE*
The East Facade billboards at the Chelsea Piers
Sports and Entertainment Complex in New York City
faces automobile traffic on the West Side Highway,
runners and bikers on the Hudson River Bikeway/
Walkway and pedestrian traffic on the High Line.
Location
West Side Highway from
22nd Street: Pier 61
20th Street: Pier 60
18th Street: Pier 59
Quantity
Three (3) faces available
Size
80’ wide x 40’ high
VIEW: Northwest from West 18th Street
Illumination
Dusk to midnight daily
DEC
100,000 northbound
(plus southbound traffic)
Pier 59
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
CHELSEA PEIRS
ENTRANCE
*The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
A
A
B
PIER 59 ENTRANCE
VIEW: West from West 18th Street
C
B
PIER 60 ENTRANCE
C
PIER 61 ENTRANCE
VIEW: West from West 20th Street
VIEW: West from West 22nd Street
B
A
A
PIER 59 ENTRANCE
VIEW: West from West 18th Street
C
B
PIER 60 ENTRANCE
C
PIER 61 ENTRANCE
VIEW: West from West 20th Street
VIEW: West from West 22nd Street
BRANDING OPPORTUNITY
SOUTH FACADE*
The South Facade billboard at the Chelsea Piers Sports &
Entertainment Complex in New York City faces automobile
traffic on the West Side Highway, runner and bikers on the
Hudson River Bikeway/Walkway and pedestrian traffic or
the High Line.
Location
West Side Highway
18th Street: Pier 59
Quantity
One (1) face
Size
45’ wide x 37’ high
Illumination
Dusk to midnight daily
DEC
100,000 (northbound)
Face
South
Pier 59
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
CHELSEA PEIRS
ENTRANCE
*The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY
VIDEO SCREEN*
The Video Screen at Chelsea Piers is the only animated
billboard along the heavily traveled West Side Highway.
The full-color screen can run either animated or video
commercials, text messages or static images.
Location
Roof of Pier 61 Chelsea Piers
facing south-bound traffic on the
West Side Highway
Size
40’ wide x 30’ high
Illumination
Dusk to midnight daily
DEC
100,000 (southbound)
Face
North
Also visible to Chelsea Piers’ 4.0 million annual visitation
and visitors of Chelsea Cove Park
Pier 59
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
CHELSEA PEIRS
ENTRANCE
*The Chelsea Piers billboards are licensed as business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
BRANDING OPPORTUNITY
LIGHTBOX ADVERTISING
Advertisers can showcase their latest campaign by choosing lightbox
units in either Pier 60 or Pier 61 at Chelsea Piers.
Location
Interior Garages
Pier 60, Pier 61
Chelsea Piers
Quantity
Eight (8) double-sided lightboxes
Sixteen (16) faces
Size
7’ high x 11’ wide
DEC
10,000
Pier 59
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
CHELSEA PEIRS
ENTRANCE
BRANDING OPPORTUNITY
VIDEO WALL
This Full HD seamless plasma display provides high impact advertising
with sound to Chelsea Piers pedestrian traffic. The state-of-the-art display
can run commercials and movies using Blu-ray or DVD video discs, or live
HD cable television.
Location
Main Level,
Pedestrian Walkway
Chelsea Piers, NYC
Direction
Faces north, visible to pedestrians
who enter Chelsea Piers at the
Pier 62 main entrance.
Size
13’ w x 7.5’ h
Illumination
10:30am - 11:00pm daily
Display
30 second commercial spot with
sound to play 4 times per hour.
DEC
10,000
Pier 59
VIDEO WALL
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
Video Wall
CHELSEA PEIRS
ENTRANCE
BRANDING OPPORTUNITY
PEDESTRIAN WALKWAY
Directly target affluent, active-lifestyle New Yorkers, dinner cruise and
party boat customers, and yacht owners and crew, where they play
and socialize. The four (4) faces located on Pier 60 and Pier 61 face
pedestrian traffic along the Hudson River waterfront.
Location
Pier 60: Pedestrian Walkway
Pier 61: Pedestrian Walkway
Quantity
Four (4) Faces
Size
36’ 6” wide x 20’ 6” high
Illumination
Dusk to midnight daily
DEC
10,000
Face
North & South
Pier 59
Pier 60
Pier 61
Chelsea Cove
Hudson River Park
CHELSEA PEIRS
ENTRANCE
For more information, please contact:
Dana Thayer
Arie Sladowsky
212.336.6860
212.336.6871
dbt@chelseapiers.com sladoa@chelseapiers.com
Chelsea Piers Management, Inc.
Pier 62, Suite 300, New York, NY 10011
212.336.6725 Fax | chelseapiers.com/sponsorship